# Qualtrics Strategy & Research vs Zinklar Comparison --- ## AI Generated Summary - **G2 reviewers report** that Qualtrics Strategy & Research excels in user experience, with many praising its **intuitive interface** and the ability to create surveys with various question types easily. Users appreciate the depth of customization available, making it suitable for complex research needs. - **Users say** that Zinklar stands out for its **speed of results** , with some noting that they can receive actionable insights in as little as 3 to 5 hours. This rapid turnaround is particularly beneficial for teams needing quick market research to inform decisions. - **According to verified reviews** , Qualtrics Strategy & Research has a higher overall satisfaction score, indicating that users feel more positively about their experience with the platform. Reviewers highlight the **flexibility** in survey setup and the ability to link to other tools, enhancing its usability. - **Reviewers mention** that Zinklar's user-friendly design contributes to its effectiveness, but some users feel it lacks the **depth of features** found in Qualtrics. While Zinklar is praised for its speed, users have noted that it may not offer the same level of customization for complex surveys. - **G2 reviewers highlight** that Qualtrics Strategy & Research provides robust support, with a quality of assistance rated highly by users. This support is crucial for teams that may need help navigating the platform or troubleshooting issues. - **Users report** that while Zinklar is effective for quick insights, it may not meet the needs of larger enterprises as effectively as Qualtrics, which has a significant presence in the enterprise market. This difference is reflected in the volume of reviews, with Qualtrics receiving a much higher number of user experiences shared. | | Qualtrics Strategy & Research | Zinklar | |---|---|---| | **Star Rating** | 4.4 out of 5 | 4.6 out of 5 | | **Total Reviews** | 3,015 | 14 | | **Largest Market Segment** | Enterprise (45.0% of reviews) | Enterprise (61.5% of reviews) | | **Entry Level Price** | No pricing available | Starting at €3,790.00 Per Year | --- ## Top Pros & Cons ### Qualtrics Strategy & Research Pros: - Ease of Use (295 reviews) - Survey Creation (246 reviews) Cons: - Survey Issues (79 reviews) - Survey Limitations (62 reviews) ### Zinklar Pros: - Ease of Use (2 reviews) - Efficiency (2 reviews) Cons: - Dashboard Issues (2 reviews) - Dashboard Usability (2 reviews) --- ## Ratings Comparison | Rating | Qualtrics Strategy & Research | Zinklar | |---|---|---| | **Meets Requirements** | 8.9 (2514 reviews) | 8.1 (8 reviews) | | **Ease of Use** | 8.5 (2519 reviews) | 9.2 (8 reviews) | | **Ease of Setup** | 8.3 (1068 reviews) | Not enough data | | **Ease of Admin** | 8.4 (1035 reviews) | Not enough data | | **Quality of Support** | 8.7 (2189 reviews) | 9.4 (8 reviews) | | **Has the product been a good partner in doing business?** | 8.7 (963 reviews) | Not enough data | | **Product Direction (% positive)** | 8.1 (2427 reviews) | 8.3 (7 reviews) | --- ## Pricing ### Qualtrics Strategy & Research #### Entry-Level Pricing No pricing available #### Free Trial Yes ### Zinklar #### Entry-Level Pricing Plan: Zinklar Pricing Package Price: Starting at €3,790.00 Per Year Description: The Zinklar Platform pricing is divided into three categories: Platform Access Fee, Project Credits, and Expert Support Hours. The platform access fee, renewed annually, provides full access to all survey design functionalities and our audiences. Project credits are used for surveys, with costs based on sample size, interview length, incidence rate (IR), and methodology. More committed credits lower the price per credit. Credits don't expire as long as the access fee is paid, and balances carry over annually. Separating platform fees and credits offers a better price per credit and tailored platform features. Additional support hours can be added based on your platform usage style (DIY or expert support). Key Features: - Panel Access - Screen Outs - Ai Insights (Open-ends) [Learn more about Zinklar](https://www.g2.com/products/zinklar/reviews) #### Free Trial No --- ## Features Comparison By Category ### User Research | Product | Score | Reviews | |---|---|---| | **Qualtrics Strategy & Research** | 7.6/10 | 19 | | **Zinklar** | N/A | N/A | #### User Response Methods | Feature | Qualtrics Strategy & Research | Zinklar | |---|---|---| | **Survey** | 8.7 (14 reviews) | Not enough data | | **Video Snippets** | 6.3 (8 reviews) | Not enough data | | **Video Interview** | 5.7 (7 reviews) | Not enough data | | **Photo Submission** | 7.3 (8 reviews) | Not enough data | | **Text/Notes** | 8.3 (9 reviews) | Not enough data | #### Participant Selection | Feature | Qualtrics Strategy & Research | Zinklar | |---|---|---| | **In-App** | 6.9 (9 reviews) | Feature Not Available | | **In-Store** | 6.9 (8 reviews) | Feature Not Available | | **On-Site** | 7.5 (8 reviews) | Feature Not Available | | **Recruitment Pool** | 8.1 (8 reviews) | Not enough data | #### Insights | Feature | Qualtrics Strategy & Research | Zinklar | |---|---|---| | **Analytics** | 8.9 (12 reviews) | Not enough data | | **Collaboration** | 8.0 (9 reviews) | Not enough data | | **Sorting** | 8.8 (10 reviews) | Feature Not Available | #### Generative AI | Feature | Qualtrics Strategy & Research | Zinklar | |---|---|---| | **AI Text Summarization** | 6.9 (7 reviews) | Not enough data | ### Statistical Analysis | Product | Score | Reviews | |---|---|---| | **Qualtrics Strategy & Research** | 8.0/10 | 14 | | **Zinklar** | N/A | N/A | #### Administration | Feature | Qualtrics Strategy & Research | Zinklar | |---|---|---| | **Quality Control** | 8.5 (12 reviews) | Not enough data | | **Data Sampling** | 8.2 (12 reviews) | Not enough data | | **Collaboration** | 8.9 (12 reviews) | Not enough data | #### Capabilities | Feature | Qualtrics Strategy & Research | Zinklar | |---|---|---| | **Data Visualization** | 8.3 (12 reviews) | Not enough data | | **Survival Analysis** | 8.5 (12 reviews) | Not enough data | | **Risk Data Attributes** | 8.3 (11 reviews) | Not enough data | | **Cost Analysis** | 8.1 (12 reviews) | Not enough data | #### Methodology | Feature | Qualtrics Strategy & Research | Zinklar | |---|---|---| | **ANOVA Support** | 8.3 (10 reviews) | Not enough data | | **Regression** | 7.0 (10 reviews) | Not enough data | | **Time Series Analysis** | 7.1 (11 reviews) | Not enough data | #### Generative AI | Feature | Qualtrics Strategy & Research | Zinklar | |---|---|---| | **AI Text Generation** | 7.4 (9 reviews) | Not enough data | | **AI Text Summarization** | 7.7 (10 reviews) | Not enough data | ### Experience Management | Product | Score | Reviews | |---|---|---| | **Qualtrics Strategy & Research** | 7.6/10 | 11 | | **Zinklar** | N/A | N/A | #### Analytics | Feature | Qualtrics Strategy & Research | Zinklar | |---|---|---| | **Net Promoter Score (NPS)** | 8.3 (8 reviews) | Not enough data | | **Customer Satisfaction (CSAT) Score** | 8.7 (9 reviews) | Not enough data | | **Customer Effort Score (CES)** | 8.3 (8 reviews) | Not enough data | | **Gamification** | 7.3 (8 reviews) | Not enough data | #### Customization | Feature | Qualtrics Strategy & Research | Zinklar | |---|---|---| | **Stakeholder Management** | 7.9 (8 reviews) | Not enough data | | **Multilanguage Support** | 7.8 (9 reviews) | Not enough data | | **Multiple Branding Support** | 8.1 (7 reviews) | Not enough data | | **Vertical-specific Solutions** | 8.6 (7 reviews) | Not enough data | #### Generative AI | Feature | Qualtrics Strategy & Research | Zinklar | |---|---|---| | **AI Text Generation** | 6.4 (7 reviews) | Not enough data | | **AI Text Summarization** | 6.4 (7 reviews) | Not enough data | #### Agentic AI - Experience Management | Feature | Qualtrics Strategy & Research | Zinklar | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Natural Language Interaction** | 5.7 (5 reviews) | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | ### Market Intelligence | Product | Score | Reviews | |---|---|---| | **Qualtrics Strategy & Research** | 6.9/10 | 11 | | **Zinklar** | N/A | N/A | #### Data collection | Feature | Qualtrics Strategy & Research | Zinklar | |---|---|---| | **Natural Language Processing (NLP)** | 7.1 (7 reviews) | Not enough data | | **Data Sources** | 7.4 (7 reviews) | Not enough data | | **Custom Research Sources** | 8.1 (7 reviews) | Not enough data | | **Lead Enrichment** | 6.9 (6 reviews) | Not enough data | | **Advanced Data Collection** | 6.9 (7 reviews) | Not enough data | #### Segment Trending | Feature | Qualtrics Strategy & Research | Zinklar | |---|---|---| | **Web** | 6.0 (7 reviews) | Not enough data | | **Social** | 6.1 (6 reviews) | Not enough data | | **Benchmarks** | 7.4 (7 reviews) | Not enough data | | **Finance ** | 5.7 (7 reviews) | Not enough data | #### Analysis | Feature | Qualtrics Strategy & Research | Zinklar | |---|---|---| | **Custom Dashboards** | 7.2 (9 reviews) | Not enough data | | **Reports** | 7.7 (8 reviews) | Not enough data | | **Integrations** | 5.8 (8 reviews) | Not enough data | #### Platform | Feature | Qualtrics Strategy & Research | Zinklar | |---|---|---| | **Search** | 7.0 (9 reviews) | Not enough data | | **User, Role, And Access Management** | 6.9 (8 reviews) | Not enough data | | **Mobile User Support** | 6.9 (9 reviews) | Not enough data | | **Alerts** | 6.0 (8 reviews) | Not enough data | | **Collaboration** | 7.1 (8 reviews) | Not enough data | | **Compliance** | 7.1 (8 reviews) | Not enough data | #### Agentic AI - Market Intelligence | Feature | Qualtrics Strategy & Research | Zinklar | |---|---|---| | **Cross-system Integration** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | ### Survey | Product | Score | Reviews | |---|---|---| | **Qualtrics Strategy & Research** | 8.5/10 | 509 | | **Zinklar** | 8.3/10 | 8 | #### Survey Management | Feature | Qualtrics Strategy & Research | Zinklar | |---|---|---| | **Survey Builder** | 9.0 (456 reviews) | 8.1 (6 reviews) | | **Question Types** | 9.1 (455 reviews) | 8.8 (7 reviews) | | **Templates** | 8.4 (397 reviews) | Not enough data | | **Survey Distribution** | 8.9 (449 reviews) | Not enough data | #### Survey Customization | Feature | Qualtrics Strategy & Research | Zinklar | |---|---|---| | **Branching/Skip Logic** | 8.9 (433 reviews) | 8.3 (6 reviews) | | **Branding** | 8.5 (395 reviews) | Feature Not Available | | **Multimedia Support** | 8.5 (359 reviews) | 8.6 (6 reviews) | | **Multilingual Surveys** | 8.6 (313 reviews) | 8.3 (5 reviews) | #### Survey Insights | Feature | Qualtrics Strategy & Research | Zinklar | |---|---|---| | **Reporting & Analytics** | 8.5 (451 reviews) | 8.1 (7 reviews) | | **BI Tools Integration** | 8.4 (290 reviews) | Feature Not Available | | **Data Exporting** | 8.7 (440 reviews) | 7.9 (7 reviews) | | **Permissions** | 8.5 (386 reviews) | Not enough data | #### Agentic AI - Survey | Feature | Qualtrics Strategy & Research | Zinklar | |---|---|---| | **Adaptive Learning** | 7.6 (12 reviews) | Not enough data | | **Proactive Assistance** | 7.6 (12 reviews) | Not enough data | | **Decision Making** | 8.3 (14 reviews) | Not enough data | ### Brand Intelligence | Product | Score | Reviews | |---|---|---| | **Qualtrics Strategy & Research** | 8.7/10 | 83 | | **Zinklar** | N/A | N/A | #### Brand Signals | Feature | Qualtrics Strategy & Research | Zinklar | |---|---|---| | **Comparison** | 8.8 (66 reviews) | Not enough data | | **AI** | 8.2 (65 reviews) | Not enough data | | **Brand Health** | 9.0 (65 reviews) | Not enough data | #### Brand Analytics | Feature | Qualtrics Strategy & Research | Zinklar | |---|---|---| | **Trend Analysis** | 8.8 (68 reviews) | Not enough data | | **Tracking** | 8.7 (69 reviews) | Not enough data | ### Consumer Insights Platforms | Product | Score | Reviews | |---|---|---| | **Qualtrics Strategy & Research** | N/A | N/A | | **Zinklar** | N/A | N/A | #### Survey Design - Consumer Insights Platforms | Feature | Qualtrics Strategy & Research | Zinklar | |---|---|---| | **Multi-Use Methodologies** | Not enough data | Not enough data | | **Industry & Locale Adaptability** | Not enough data | Not enough data | | **Behavioral & Adaptive Logic Guidance** | Not enough data | Not enough data | | **Self-Serve Survey Builder** | Not enough data | Not enough data | | **AI Smart Probes** | Not enough data | Not enough data | #### Audience Access - Consumer Insights Platforms | Feature | Qualtrics Strategy & Research | Zinklar | |---|---|---| | **Flexible Audience Options** | Not enough data | Not enough data | | **Customer Data Upload** | Not enough data | Not enough data | | **Consumer Panels** | Not enough data | Not enough data | #### Data Collection - Consumer Insights Platforms | Feature | Qualtrics Strategy & Research | Zinklar | |---|---|---| | **Rapid Research** | Not enough data | Not enough data | | **Quality Assurance** | Not enough data | Not enough data | | **Mobile / Mixed Mode** | Not enough data | Not enough data | #### Analytics - Consumer Insights Platforms | Feature | Qualtrics Strategy & Research | Zinklar | |---|---|---| | **AI-Powered Insights** | Not enough data | Not enough data | | **Qualitative Research Support** | Not enough data | Not enough data | | **Benchmarking & Norms** | Not enough data | Not enough data | #### Collaboration - Consumer Insights Platforms | Feature | Qualtrics Strategy & Research | Zinklar | |---|---|---| | **Dashboards & Embedded Integrations** | Not enough data | Not enough data | | **Embeddable Reports** | Not enough data | Not enough data | | **Shared Workspaces** | Not enough data | Not enough data | --- ## Categories **Shared Categories (3):** [Brand Intelligence Software](https://www.g2.com/categories/brand-intelligence), [Survey Software](https://www.g2.com/categories/survey), [User Research Tools](https://www.g2.com/categories/user-research) **Unique to Qualtrics Strategy & Research (4):** [Experience Management Software](https://www.g2.com/categories/experience-management), [Statistical Analysis Software](https://www.g2.com/categories/statistical-analysis), [Market Intelligence Software](https://www.g2.com/categories/market-intelligence), [Consumer Insights Platforms](https://www.g2.com/categories/consumer-insights-platforms) --- ## Reviewer Demographics ### By Company Size | Segment | Qualtrics Strategy & Research | Zinklar | |---|---|---| | **Small-Business** | 21.7% | 23.1% | | **Mid-Market** | 33.4% | 15.4% | | **Enterprise** | 45.0% | 61.5% | ### By Industry #### Qualtrics Strategy & Research - **Higher Education:** 21.1% - **Education Management:** 11.7% - **Research:** 7.7% - **Information Technology and Services:** 6.7% - **Market Research:** 4.3% - **Hospital & Health Care:** 3.6% - **Marketing and Advertising:** 3.3% - **Financial Services:** 2.7% - **Computer Software:** 2.6% - **Non-Profit Organization Management:** 2.4% - **Other:** 33.9% #### Zinklar - **Consumer Goods:** 23.1% - **Telecommunications:** 15.4% - **Retail:** 15.4% - **Philanthropy:** 7.7% - **Food Production:** 7.7% - **Food & Beverages:** 7.7% - **Consumer Services:** 7.7% - **Broadcast Media:** 7.7% - **Banking:** 7.7% --- ## Alternatives ### Alternatives to Qualtrics Strategy & Research - [SurveySparrow](https://www.g2.com/products/surveysparrow/reviews) — 4.4/5 stars (2062 reviews) - [QuestionPro](https://www.g2.com/products/questionpro/reviews) — 4.5/5 stars (1139 reviews) - [UserTesting](https://www.g2.com/products/usertesting/reviews) — 4.4/5 stars (790 reviews) - [SurveyMonkey](https://www.g2.com/products/surveymonkey/reviews) — 4.4/5 stars (23546 reviews) - [AskNicely](https://www.g2.com/products/asknicely/reviews) — 4.7/5 stars (1050 reviews) - [Zoho Survey](https://www.g2.com/products/zoho-survey/reviews) — 4.4/5 stars (1035 reviews) - [Typeform](https://www.g2.com/products/typeform/reviews) — 4.5/5 stars (1001 reviews) - [Alchemer Survey](https://www.g2.com/products/alchemer-survey/reviews) — 4.4/5 stars (951 reviews) - [IBM SPSS Statistics](https://www.g2.com/products/ibm-spss-statistics/reviews) — 4.2/5 stars (928 reviews) - [Microsoft Forms](https://www.g2.com/products/microsoft-forms/reviews) — 4.4/5 stars (471 reviews) ### Alternatives to Zinklar - [User Interviews](https://www.g2.com/products/user-interviews/reviews) — 4.6/5 stars (1046 reviews) - [UserTesting](https://www.g2.com/products/usertesting/reviews) — 4.4/5 stars (790 reviews) - [Respondent](https://www.g2.com/products/respondent/reviews) — 4.6/5 stars (526 reviews) - [Google Workspace](https://www.g2.com/products/google-workspace/reviews) — 4.6/5 stars (48017 reviews) - [SurveyMonkey](https://www.g2.com/products/surveymonkey/reviews) — 4.4/5 stars (23546 reviews) - [Constant Contact](https://www.g2.com/products/constant-contact/reviews) — 4.1/5 stars (7392 reviews) - [Microsoft 365](https://www.g2.com/products/microsoft365/reviews) — 4.6/5 stars (5821 reviews) - [G2 Marketing Solutions](https://www.g2.com/products/g2/reviews) — 4.6/5 stars (5513 reviews) - [Intuit Mailchimp All-in-One Marketing Platform](https://www.g2.com/products/intuit-mailchimp-all-in-one-marketing-platform/reviews) — 4.4/5 stars (5420 reviews) - [Jotform](https://www.g2.com/products/jotform/reviews) — 4.7/5 stars (5161 reviews) --- ## Top Discussions ### Qualtrics Strategy & Research - Title: [Is qualtrics better than SurveyMonkey?](https://www.g2.com/discussions/is-qualtrics-better-than-surveymonkey) — 3 comments, 1 upvote > **Top comment:** "Yes in so many ways from the customized survey creation to the dashboards that align with them. With the ability to upload data and automate processes the..." - Title: [Is there a possibility of adding customer support in IST time?](https://www.g2.com/discussions/49676-is-there-a-possibility-of-adding-customer-support-in-ist-time) — 3 comments, 1 upvote > **Top comment:** "need id" - Title: [What would be the best way to restart on the basics, as I am having a little trouble on trying to get and start an existing project](https://www.g2.com/discussions/what-would-be-the-best-way-to-restart-on-the-basics-as-i-am-having-a-little-trouble-on-trying-to-get-and-start-an-existing-project) — 3 comments, 1 upvote > **Top comment:** "Qualtrics has great training. Check out the help section located in the top right of your account after you log in." - Title: [What is Qualtrics CoreXM used for?](https://www.g2.com/discussions/what-is-qualtrics-corexm-used-for) — 2 comments, 2 upvotes > **Top comment:** "The CoreXM product is used to build, optimize and analyze market research surveys. It includes tools to optimize, share, and report on results." - Title: [How can I use Qualtrics Research Core more at my University?](https://www.g2.com/discussions/15594-how-can-i-use-qualtrics-research-core-more-at-my-university) — 2 comments, 1 upvote > **Top comment:** "Does your University have a subscription to Qualtrics. We have faculty who use it for research all the time." ### Zinklar - Title: [What is Zinklar used for?](https://www.g2.com/discussions/what-is-zinklar-used-for) — 1 comment *(includes official response)* > **Top comment:** "Zinklar enables marketers and insights teams to quickly and efficiently connect with their target audience through online surveys. Users can easily select..." --- **Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/qualtrics-strategy-research-vs-zinklar)