# Qualtrics Market Research vs YouGov Surveys: Self-serve Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Qualtrics Strategy & Research excels in overall user satisfaction, reflected in its higher G2 Score. Users appreciate the **intuitive interface** and the ability to create complex surveys with various question types, making it a preferred choice for those needing depth in their research.
- **Users say** that YouGov Surveys: Self-serve offers a **user-friendly experience** , particularly for small businesses. The step-by-step process for setting up surveys is highlighted as a significant advantage, making it easy for users to get started quickly.
- **Reviewers mention** that while Qualtrics provides a robust set of features, including advanced **survey distribution** options, some users find it less flexible in meeting specific workflow needs compared to YouGov, which is praised for its straightforward approach.
- **According to verified reviews** , Qualtrics Strategy & Research has a strong reputation for **quality of support** , with users noting responsive assistance when needed. In contrast, YouGov's support is also well-regarded, but with fewer recent reviews, it’s harder to gauge its current performance.
- **Users highlight** that both platforms offer excellent **survey building tools** , but Qualtrics stands out with its ability to integrate with other tools, enhancing its functionality for enterprise users. This integration capability is a key feature for organizations looking to streamline their research processes.
- **Reviewers appreciate** the **reporting and analytics** features of YouGov Surveys: Self-serve, which are noted for providing valuable insights. However, Qualtrics also offers strong analytics capabilities, making it a competitive option for users who need detailed data analysis.



| | Qualtrics Market Research | YouGov Surveys: Self-serve | 
|---|---|---|
| **Star Rating** | 4.4 out of 5 | 4.3 out of 5 | 
| **Total Reviews** | 3,017 | 14 | 
| **Largest Market Segment** | Enterprise (44.9% of reviews) | Small-Business (63.6% of reviews) | 
| **Entry Level Price** | No pricing available | No pricing available | 

---
## Top Pros & Cons

### Qualtrics Market Research

Pros:
- Ease of Use (296 reviews)
- Survey Creation (246 reviews)

Cons:
- Survey Issues (79 reviews)
- Survey Limitations (62 reviews)

### YouGov Surveys: Self-serve

Pros:
- Ease of Use (2 reviews)
- Setup Ease (2 reviews)


---
## Ratings Comparison
| Rating | Qualtrics Market Research | YouGov Surveys: Self-serve | 
|---|---|---|
  | **Meets Requirements** | 8.9 (2516 reviews) | 9.2 (8 reviews) | 
  | **Ease of Use** | 8.5 (2521 reviews) | 9.4 (8 reviews) | 
  | **Ease of Setup** | 8.3 (1070 reviews) | Not enough data | 
  | **Ease of Admin** | 8.4 (1037 reviews) | Not enough data | 
  | **Quality of Support** | 8.7 (2190 reviews) | 9.0 (7 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.7 (965 reviews) | Not enough data | 
  | **Product Direction (% positive)** | 8.1 (2428 reviews) | 10.0 (8 reviews) | 

---
## Pricing

### Qualtrics Market Research

#### Entry-Level Pricing

No pricing available

#### Free Trial

Yes

### YouGov Surveys: Self-serve

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

---
## Features Comparison By Category

### User Research

| Product | Score | Reviews |
|---|---|---|
| **Qualtrics Market Research** | 7.6/10 | 19 |
| **YouGov Surveys: Self-serve** | N/A | N/A |

#### User Response Methods

| Feature | Qualtrics Market Research | YouGov Surveys: Self-serve | 
|---|---|---|
| **Survey** | 8.7 (14 reviews) | Not enough data | 
| **Video Snippets** | 6.3 (8 reviews) | Not enough data | 
| **Video Interview** | 5.7 (7 reviews) | Not enough data | 
| **Photo Submission** | 7.3 (8 reviews) | Not enough data | 
| **Text/Notes** | 8.3 (9 reviews) | Not enough data | 

#### Participant Selection

| Feature | Qualtrics Market Research | YouGov Surveys: Self-serve | 
|---|---|---|
| **In-App** | 6.9 (9 reviews) | Not enough data | 
| **In-Store** | 6.9 (8 reviews) | Not enough data | 
| **On-Site** | 7.5 (8 reviews) | Not enough data | 
| **Recruitment Pool** | 8.1 (8 reviews) | Not enough data | 

#### Insights

| Feature | Qualtrics Market Research | YouGov Surveys: Self-serve | 
|---|---|---|
| **Analytics** | 8.9 (12 reviews) | Not enough data | 
| **Collaboration** | 8.0 (9 reviews) | Not enough data | 
| **Sorting** | 8.8 (10 reviews) | Not enough data | 

#### Generative AI

| Feature | Qualtrics Market Research | YouGov Surveys: Self-serve | 
|---|---|---|
| **AI Text Summarization** | 6.9 (7 reviews) | Not enough data | 

### Statistical Analysis

| Product | Score | Reviews |
|---|---|---|
| **Qualtrics Market Research** | 8.0/10 | 14 |
| **YouGov Surveys: Self-serve** | N/A | N/A |

#### Administration

| Feature | Qualtrics Market Research | YouGov Surveys: Self-serve | 
|---|---|---|
| **Quality Control** | 8.5 (12 reviews) | Not enough data | 
| **Data Sampling** | 8.2 (12 reviews) | Not enough data | 
| **Collaboration** | 8.9 (12 reviews) | Not enough data | 

#### Capabilities

| Feature | Qualtrics Market Research | YouGov Surveys: Self-serve | 
|---|---|---|
| **Data Visualization** | 8.3 (12 reviews) | Not enough data | 
| **Survival Analysis** | 8.5 (12 reviews) | Not enough data | 
| **Risk Data Attributes** | 8.3 (11 reviews) | Not enough data | 
| **Cost Analysis** | 8.1 (12 reviews) | Not enough data | 

#### Methodology

| Feature | Qualtrics Market Research | YouGov Surveys: Self-serve | 
|---|---|---|
| **ANOVA Support** | 8.3 (10 reviews) | Not enough data | 
| **Regression** | 7.0 (10 reviews) | Not enough data | 
| **Time Series Analysis** | 7.1 (11 reviews) | Not enough data | 

#### Generative AI

| Feature | Qualtrics Market Research | YouGov Surveys: Self-serve | 
|---|---|---|
| **AI Text Generation** | 7.4 (9 reviews) | Not enough data | 
| **AI Text Summarization** | 7.7 (10 reviews) | Not enough data | 

### Experience Management

| Product | Score | Reviews |
|---|---|---|
| **Qualtrics Market Research** | 7.6/10 | 11 |
| **YouGov Surveys: Self-serve** | N/A | N/A |

#### Analytics

| Feature | Qualtrics Market Research | YouGov Surveys: Self-serve | 
|---|---|---|
| **Net Promoter Score (NPS)** | 8.3 (8 reviews) | Not enough data | 
| **Customer Satisfaction (CSAT) Score** | 8.7 (9 reviews) | Not enough data | 
| **Customer Effort Score (CES)** | 8.3 (8 reviews) | Not enough data | 
| **Gamification** | 7.3 (8 reviews) | Not enough data | 

#### Customization

| Feature | Qualtrics Market Research | YouGov Surveys: Self-serve | 
|---|---|---|
| **Stakeholder Management** | 7.9 (8 reviews) | Not enough data | 
| **Multilanguage Support** | 7.8 (9 reviews) | Not enough data | 
| **Multiple Branding Support** | 8.1 (7 reviews) | Not enough data | 
| **Vertical-specific Solutions** | 8.6 (7 reviews) | Not enough data | 

#### Generative AI

| Feature | Qualtrics Market Research | YouGov Surveys: Self-serve | 
|---|---|---|
| **AI Text Generation** | 6.4 (7 reviews) | Not enough data | 
| **AI Text Summarization** | 6.4 (7 reviews) | Not enough data | 

#### Agentic AI - Experience Management

| Feature | Qualtrics Market Research | YouGov Surveys: Self-serve | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Natural Language Interaction** | 5.7 (5 reviews) | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

### Market Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Qualtrics Market Research** | 6.9/10 | 11 |
| **YouGov Surveys: Self-serve** | N/A | N/A |

#### Data collection

| Feature | Qualtrics Market Research | YouGov Surveys: Self-serve | 
|---|---|---|
| **Natural Language Processing (NLP)** | 7.1 (7 reviews) | Not enough data | 
| **Data Sources** | 7.4 (7 reviews) | Not enough data | 
| **Custom Research Sources** | 8.1 (7 reviews) | Not enough data | 
| **Lead Enrichment** | 6.9 (6 reviews) | Not enough data | 
| **Advanced Data Collection** | 6.9 (7 reviews) | Not enough data | 

#### Segment Trending

| Feature | Qualtrics Market Research | YouGov Surveys: Self-serve | 
|---|---|---|
| **Web** | 6.0 (7 reviews) | Not enough data | 
| **Social** | 6.1 (6 reviews) | Not enough data | 
| **Benchmarks** | 7.4 (7 reviews) | Not enough data | 
| **Finance ** | 5.7 (7 reviews) | Not enough data | 

#### Analysis

| Feature | Qualtrics Market Research | YouGov Surveys: Self-serve | 
|---|---|---|
| **Custom Dashboards** | 7.2 (9 reviews) | Not enough data | 
| **Reports** | 7.7 (8 reviews) | Not enough data | 
| **Integrations** | 5.8 (8 reviews) | Not enough data | 

#### Platform

| Feature | Qualtrics Market Research | YouGov Surveys: Self-serve | 
|---|---|---|
| **Search** | 7.0 (9 reviews) | Not enough data | 
| **User, Role, And Access Management** | 6.9 (8 reviews) | Not enough data | 
| **Mobile User Support** | 6.9 (9 reviews) | Not enough data | 
| **Alerts** | 6.0 (8 reviews) | Not enough data | 
| **Collaboration** | 7.1 (8 reviews) | Not enough data | 
| **Compliance** | 7.1 (8 reviews) | Not enough data | 

#### Agentic AI - Market Intelligence

| Feature | Qualtrics Market Research | YouGov Surveys: Self-serve | 
|---|---|---|
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

### Survey

| Product | Score | Reviews |
|---|---|---|
| **Qualtrics Market Research** | 8.5/10 | 511 |
| **YouGov Surveys: Self-serve** | 8.8/10 | 8 |

#### Survey Management

| Feature | Qualtrics Market Research | YouGov Surveys: Self-serve | 
|---|---|---|
| **Survey Builder** | 9.0 (457 reviews) | 9.0 (5 reviews) | 
| **Question Types** | 9.1 (455 reviews) | 9.3 (7 reviews) | 
| **Templates** | 8.4 (397 reviews) | 9.4 (6 reviews) | 
| **Survey Distribution** | 8.9 (450 reviews) | 8.3 (7 reviews) | 

#### Survey Customization

| Feature | Qualtrics Market Research | YouGov Surveys: Self-serve | 
|---|---|---|
| **Branching/Skip Logic** | 8.9 (433 reviews) | 8.6 (6 reviews) | 
| **Branding** | 8.5 (395 reviews) | 8.9 (6 reviews) | 
| **Multimedia Support** | 8.5 (359 reviews) | 8.9 (6 reviews) | 
| **Multilingual Surveys** | 8.6 (313 reviews) | 9.0 (5 reviews) | 

#### Survey Insights

| Feature | Qualtrics Market Research | YouGov Surveys: Self-serve | 
|---|---|---|
| **Reporting & Analytics** | 8.5 (453 reviews) | 9.0 (5 reviews) | 
| **BI Tools Integration** | 8.4 (290 reviews) | 8.3 (5 reviews) | 
| **Data Exporting** | 8.7 (440 reviews) | 8.7 (5 reviews) | 
| **Permissions** | 8.5 (386 reviews) | 8.3 (6 reviews) | 

#### Agentic AI - Survey

| Feature | Qualtrics Market Research | YouGov Surveys: Self-serve | 
|---|---|---|
| **Adaptive Learning** | 7.6 (12 reviews) | Not enough data | 
| **Proactive Assistance** | 7.6 (12 reviews) | Not enough data | 
| **Decision Making** | 8.4 (15 reviews) | Not enough data | 

### Brand Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Qualtrics Market Research** | 8.7/10 | 83 |
| **YouGov Surveys: Self-serve** | N/A | N/A |

#### Brand Signals

| Feature | Qualtrics Market Research | YouGov Surveys: Self-serve | 
|---|---|---|
| **Comparison** | 8.8 (66 reviews) | Not enough data | 
| **AI** | 8.2 (65 reviews) | Not enough data | 
| **Brand Health** | 9.0 (65 reviews) | Not enough data | 

#### Brand Analytics

| Feature | Qualtrics Market Research | YouGov Surveys: Self-serve | 
|---|---|---|
| **Trend Analysis** | 8.8 (68 reviews) | Not enough data | 
| **Tracking** | 8.7 (69 reviews) | Not enough data | 

### Consumer Insights Platforms

| Product | Score | Reviews |
|---|---|---|
| **Qualtrics Market Research** | N/A | N/A |
| **YouGov Surveys: Self-serve** | N/A | N/A |

#### Survey Design - Consumer Insights Platforms

| Feature | Qualtrics Market Research | YouGov Surveys: Self-serve | 
|---|---|---|
| **Multi-Use Methodologies** | Not enough data | Not enough data | 
| **Industry & Locale Adaptability** | Not enough data | Not enough data | 
| **Behavioral & Adaptive Logic Guidance** | Not enough data | Not enough data | 
| **Self-Serve Survey Builder** | Not enough data | Not enough data | 
| **AI Smart Probes** | Not enough data | Not enough data | 

#### Audience Access - Consumer Insights Platforms

| Feature | Qualtrics Market Research | YouGov Surveys: Self-serve | 
|---|---|---|
| **Flexible Audience Options** | Not enough data | Not enough data | 
| **Customer Data Upload** | Not enough data | Not enough data | 
| **Consumer Panels** | Not enough data | Not enough data | 

#### Data Collection - Consumer Insights Platforms

| Feature | Qualtrics Market Research | YouGov Surveys: Self-serve | 
|---|---|---|
| **Rapid Research** | Not enough data | Not enough data | 
| **Quality Assurance** | Not enough data | Not enough data | 
| **Mobile / Mixed Mode** | Not enough data | Not enough data | 

#### Analytics - Consumer Insights Platforms

| Feature | Qualtrics Market Research | YouGov Surveys: Self-serve | 
|---|---|---|
| **AI-Powered Insights** | Not enough data | Not enough data | 
| **Qualitative Research Support** | Not enough data | Not enough data | 
| **Benchmarking & Norms** | Not enough data | Not enough data | 

#### Collaboration - Consumer Insights Platforms

| Feature | Qualtrics Market Research | YouGov Surveys: Self-serve | 
|---|---|---|
| **Dashboards & Embedded Integrations** | Not enough data | Not enough data | 
| **Embeddable Reports** | Not enough data | Not enough data | 
| **Shared Workspaces** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (1):** [Survey Software](https://www.g2.com/categories/survey)

**Unique to Qualtrics Market Research (6):** [Brand Intelligence Software](https://www.g2.com/categories/brand-intelligence), [Experience Management Software](https://www.g2.com/categories/experience-management), [Statistical Analysis Software](https://www.g2.com/categories/statistical-analysis), [Market Intelligence Software](https://www.g2.com/categories/market-intelligence), [User Research Tools](https://www.g2.com/categories/user-research), [Consumer Insights Platforms](https://www.g2.com/categories/consumer-insights-platforms)



---
## Reviewer Demographics

### By Company Size

| Segment | Qualtrics Market Research | YouGov Surveys: Self-serve | 
|---|---|---|
| **Small-Business** | 21.7% | 63.6% | 
| **Mid-Market** | 33.4% | 18.2% | 
| **Enterprise** | 44.9% | 18.2% | 

### By Industry

#### Qualtrics Market Research

- **Higher Education:** 21.1%
- **Education Management:** 11.7%
- **Research:** 7.7%
- **Information Technology and Services:** 6.7%
- **Market Research:** 4.3%
- **Hospital & Health Care:** 3.6%
- **Marketing and Advertising:** 3.3%
- **Financial Services:** 2.7%
- **Computer Software:** 2.6%
- **Non-Profit Organization Management:** 2.4%
- **Other:** 33.9%

#### YouGov Surveys: Self-serve

- **Security and Investigations:** 9.1%
- **Retail:** 9.1%
- **Research:** 9.1%
- **Media Production:** 9.1%
- **Marketing and Advertising:** 9.1%
- **Hospitality:** 9.1%
- **Hospital & Health Care:** 9.1%
- **Government Relations:** 9.1%
- **Computer Networking:** 9.1%
- **Computer & Network Security:** 9.1%
- **Other:** 9.1%

---
## Alternatives

### Alternatives to Qualtrics Market Research

- [SurveyMonkey](https://www.g2.com/products/surveymonkey/reviews) — 4.4/5 stars (23864 reviews)
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### Alternatives to YouGov Surveys: Self-serve

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---
## Top Discussions

### Qualtrics Market Research

- Title: [Is qualtrics better than SurveyMonkey?](https://www.g2.com/discussions/is-qualtrics-better-than-surveymonkey) — 3 comments, 1 upvote
  > **Top comment:** "Yes in so many ways from the customized survey creation to the dashboards that align with them.  With the ability to upload data and automate processes the..."
- Title: [Is there a possibility of adding customer support in IST time?](https://www.g2.com/discussions/49676-is-there-a-possibility-of-adding-customer-support-in-ist-time) — 3 comments, 1 upvote
  > **Top comment:** "need id"
- Title: [What would be the best way to restart on the basics, as I am having a little trouble on trying to get and start an existing project](https://www.g2.com/discussions/what-would-be-the-best-way-to-restart-on-the-basics-as-i-am-having-a-little-trouble-on-trying-to-get-and-start-an-existing-project) — 3 comments, 1 upvote
  > **Top comment:** "Qualtrics has great training.  Check out the help section located in the top right of your account after you log in."
- Title: [What is Qualtrics CoreXM used for?](https://www.g2.com/discussions/what-is-qualtrics-corexm-used-for) — 2 comments, 2 upvotes
  > **Top comment:** "The CoreXM product is used to build, optimize and analyze market research surveys. It includes tools to optimize, share, and report on results."
- Title: [How can I use Qualtrics Research Core more at my University?](https://www.g2.com/discussions/15594-how-can-i-use-qualtrics-research-core-more-at-my-university) — 2 comments, 1 upvote
  > **Top comment:** "Does your University have a subscription to Qualtrics.  We have faculty who use it for research all the time."

### YouGov Surveys: Self-serve

No discussions available for this product.

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/qualtrics-market-research-vs-yougov-surveys-self-serve)