Compare Qualtrics Strategy & Research and Typeform 
At a Glance
Market Segments
Enterprise (44.8% of reviews)
Small-Business (65.2% of reviews)
Entry-Level Pricing
No pricing available
Free Per Month
Qualtrics Strategy & Research
Star Rating
(2,999)4.4 out of 5
Market Segments
Enterprise (44.8% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about Qualtrics Strategy & ResearchTypeform
Star Rating
(965)4.5 out of 5
Market Segments
Small-Business (65.2% of reviews)
Pros & Cons
Entry-Level Pricing
Free Per Month
Free Trial is available
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that both Qualtrics Strategy & Research and Typeform excel in user-friendliness, but Typeform edges ahead with a more intuitive interface. Users appreciate how easy it is to set up surveys and integrate results with tools like Google Suite and Hubspot, making it a favorite for quick implementations.
- According to verified reviews, Qualtrics is praised for its powerful analytical capabilities, allowing users to collect and analyze experience data across multiple platforms. Reviewers highlight its flexibility in survey design, which is essential for in-depth data analysis.
- Users say that Typeform shines in its synchronization features, which automatically funnel leads into CRM systems, streamlining follow-up processes. This integration capability is particularly beneficial for small businesses looking to enhance their workflow efficiency.
- Reviewers mention that while Qualtrics offers a comprehensive toolset, some users find it challenging to configure for specific workflows. This can lead to a steeper learning curve compared to Typeform, which is noted for its straightforward setup.
- G2 reviewers highlight that both platforms provide robust survey-building features, but Typeform's recent introduction of AI tools simplifies the survey creation process even further, making it a go-to choice for users who prioritize ease of use.
- According to recent feedback, while Qualtrics has a strong presence in the enterprise market, Typeform's appeal to small businesses is evident, with a higher percentage of reviews coming from this segment. This suggests that Typeform may be better suited for smaller teams looking for accessible solutions.
Pricing
Entry-Level Pricing
Qualtrics Strategy & Research
No pricing availableTypeform
FREE
Free
Per Month
Discover the possibilities of conversational forms
- 10 responses/month
- 1 user
- Unlimited typeforms
Free Trial
Qualtrics Strategy & Research
Free Trial is available
Typeform
Free Trial is available
Ratings
Meets Requirements
8.9
2,504
8.9
798
Ease of Use
8.5
2,509
9.3
809
Ease of Setup
8.3
1,058
9.1
524
Ease of Admin
8.4
1,027
9.0
432
Quality of Support
8.7
2,184
8.4
580
Has the product been a good partner in doing business?
8.7
952
8.8
412
Product Direction (% positive)
8.1
2,417
8.6
764
Features by Category
User Response Methods
8.7
13
Not enough data
6.7
8
Not enough data
6.3
8
Not enough data
7.2
9
Not enough data
8.5
10
Not enough data
Participant Selection
7.2
10
Not enough data
7.2
9
Not enough data
7.8
9
Not enough data
8.3
9
Not enough data
Insights
9.0
13
Not enough data
8.2
10
Not enough data
8.9
11
Not enough data
Generative AI
6.9
7
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
8.3
11
Not enough data
8.0
11
Not enough data
8.8
11
Not enough data
Capabilities
8.2
11
Not enough data
8.2
10
Not enough data
8.2
10
Not enough data
8.2
10
Not enough data
Methodology
8.3
10
Not enough data
7.0
10
Not enough data
7.1
11
Not enough data
Generative AI
7.1
8
Not enough data
7.4
9
Not enough data
Analytics
8.7
10
Not enough data
8.8
11
Not enough data
8.7
10
Not enough data
7.8
10
Not enough data
Customization
8.3
10
Not enough data
8.0
10
Not enough data
8.5
9
Not enough data
8.9
9
Not enough data
Generative AI
6.4
7
Not enough data
6.4
7
Not enough data
Agentic AI - Experience Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Monitoring
Not enough data
8.5
123
Not enough data
8.6
119
Not enough data
Feature Not Available
Agentic AI - Lead Capture
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Data Capture
Not enough data
8.7
122
Not enough data
8.9
118
Not enough data
8.5
109
Not enough data
8.7
113
Analytics
Not enough data
8.6
113
Not enough data
8.4
114
Customization
Not enough data
9.3
119
Not enough data
9.0
118
Not enough data
8.6
113
Not enough data
8.7
115
Data collection
7.8
9
Not enough data
8.0
9
Not enough data
8.5
9
Not enough data
7.7
8
Not enough data
7.6
9
Not enough data
Segment Trending
6.9
9
Not enough data
7.1
8
Not enough data
8.0
9
Not enough data
6.7
9
Not enough data
Analysis
7.5
10
Not enough data
8.2
10
Not enough data
6.7
10
Not enough data
Platform
7.3
10
Not enough data
7.5
10
Not enough data
7.2
10
Not enough data
6.8
10
Not enough data
7.7
10
Not enough data
7.7
10
Not enough data
Agentic AI - Market Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Survey Management
9.0
452
9.0
264
9.1
456
9.1
264
8.4
398
8.4
253
8.9
451
8.7
250
Survey Customization
8.9
435
8.7
257
8.5
397
8.5
247
8.5
362
8.4
230
8.6
315
7.9
198
Survey Insights
8.5
444
8.4
251
8.4
290
7.9
190
8.7
439
8.8
238
8.5
387
8.7
219
Agentic AI - Survey
7.8
13
Feature Not Available
8.0
14
Feature Not Available
8.4
15
Feature Not Available
Customization
Not enough data
8.6
192
Not enough data
8.9
199
Not enough data
9.0
196
Not enough data
9.0
213
Additional Functionality
Not enough data
8.8
179
Not enough data
Feature Not Available
Not enough data
8.4
176
Not enough data
7.6
154
Not enough data
8.6
177
Brand Signals
8.8
67
Not enough data
8.2
66
Not enough data
9.0
66
Not enough data
Brand Analytics
8.8
69
Not enough data
8.7
70
Not enough data
Survey Design - Consumer Insights Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Audience Access - Consumer Insights Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Collection - Consumer Insights Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics - Consumer Insights Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Collaboration - Consumer Insights Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Qualtrics Strategy & Research and Typeform are categorized as Survey
Unique Categories
Qualtrics Strategy & Research is categorized as Brand Intelligence, Experience Management, Statistical Analysis, Market Intelligence, User Research, and Consumer Insights Platforms
Typeform is categorized as Online Form Builder and Lead Capture
Reviews
Reviewers' Company Size
Qualtrics Strategy & Research
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Typeform
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Higher Education
21.1%
Education Management
11.7%
Research
7.7%
Information Technology and Services
6.7%
Market Research
4.3%
Other
48.4%
Marketing and Advertising
11.7%
Information Technology and Services
9.4%
Computer Software
8.7%
Health, Wellness and Fitness
4.0%
Internet
3.6%
Other
62.6%
Discussions
What would be the best way to restart on the basics, as I am having a little trouble on trying to get and start an existing project
3 Comments
MK
I highly recommend my users don't open Qualtrics until they've designed their survey/form/process "on paper." you shouldn't bother using Qualtrics until you...Read more
Is qualtrics better than SurveyMonkey?
3 Comments
RB
Yes in so many ways from the customized survey creation to the dashboards that align with them. With the ability to upload data and automate processes the...Read more
Is it possible to set up an integration in Typeform where only the file uploads that user provide get pulled into a google sheet not the whole entry?
2 Comments
AG
I've never tried it, but I'm pretty sure Zapier can do that. Just link a new typeform entry to sheets, only retrieving the file attachment.Read more
Can we randomize the questions based on the audience?
2 Comments
MW
Hey Nishant,
you can use "logicJump" to let people jump to a specific question. Or you can create different Typeforms for different groups of people....Read more
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