# Qualtrics Market Research vs Tracksuit Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Qualtrics Strategy & Research excels in providing a user-friendly interface, making it easy to create detailed surveys. Users appreciate the ability to link the software with other tools, enhancing their workflow and overall experience.
- **Users say** Tracksuit stands out for its affordability and value, with many highlighting that it delivers a lot for a relatively low price. The interactive dashboard and consistent updates keep the platform fresh and relevant, which users find beneficial.
- **Reviewers mention** that Tracksuit offers a smoother onboarding experience, with many users feeling self-sufficient from day one. The intuitive design minimizes the need for extensive training, which is a significant advantage for teams looking to get started quickly.
- **According to verified reviews** , Qualtrics Strategy & Research has a robust feature set that allows for various question types in surveys, which users find helpful for gathering comprehensive insights. However, some users note that it can be complex to configure for specific needs.
- **G2 reviewers highlight** that Tracksuit's support quality is highly rated, with users appreciating the responsiveness and helpfulness of the support team. This level of service contributes to a positive overall experience, especially for small businesses.
- **Users report** that while Qualtrics Strategy & Research has a higher overall satisfaction score, Tracksuit's ease of use and setup is a significant draw for smaller teams, making it a strong contender for those prioritizing simplicity and quick deployment.



| | Qualtrics Market Research | Tracksuit | 
|---|---|---|
| **Star Rating** | 4.4 out of 5 | 4.7 out of 5 | 
| **Total Reviews** | 3,017 | 51 | 
| **Largest Market Segment** | Enterprise (44.9% of reviews) | Small-Business (52.0% of reviews) | 
| **Entry Level Price** | No pricing available | No pricing available | 

---
## Top Pros & Cons

### Qualtrics Market Research

Pros:
- Ease of Use (295 reviews)
- Survey Creation (246 reviews)

Cons:
- Survey Issues (79 reviews)
- Survey Limitations (62 reviews)

### Tracksuit

**Not enough data**

---
## Ratings Comparison
| Rating | Qualtrics Market Research | Tracksuit | 
|---|---|---|
  | **Meets Requirements** | 8.9 (2515 reviews) | 8.8 (46 reviews) | 
  | **Ease of Use** | 8.5 (2520 reviews) | 9.4 (47 reviews) | 
  | **Ease of Setup** | 8.3 (1069 reviews) | 9.9 (15 reviews) | 
  | **Ease of Admin** | 8.4 (1036 reviews) | 9.7 (15 reviews) | 
  | **Quality of Support** | 8.7 (2189 reviews) | 9.6 (45 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.7 (964 reviews) | 9.6 (15 reviews) | 
  | **Product Direction (% positive)** | 8.1 (2427 reviews) | 10.0 (45 reviews) | 

---
## Pricing

### Qualtrics Market Research

#### Entry-Level Pricing

No pricing available

#### Free Trial

Yes

### Tracksuit

#### Entry-Level Pricing

No pricing available

#### Free Trial

Yes

---
## Features Comparison By Category

### User Research

| Product | Score | Reviews |
|---|---|---|
| **Qualtrics Market Research** | 7.6/10 | 20 |
| **Tracksuit** | N/A | N/A |

#### User Response Methods

| Feature | Qualtrics Market Research | Tracksuit | 
|---|---|---|
| **Survey** | 8.7 (14 reviews) | Not enough data | 
| **Video Snippets** | 6.3 (8 reviews) | Not enough data | 
| **Video Interview** | 5.7 (7 reviews) | Not enough data | 
| **Photo Submission** | 7.3 (8 reviews) | Not enough data | 
| **Text/Notes** | 8.3 (9 reviews) | Not enough data | 

#### Participant Selection

| Feature | Qualtrics Market Research | Tracksuit | 
|---|---|---|
| **In-App** | 6.9 (9 reviews) | Not enough data | 
| **In-Store** | 6.9 (8 reviews) | Not enough data | 
| **On-Site** | 7.5 (8 reviews) | Not enough data | 
| **Recruitment Pool** | 8.1 (8 reviews) | Not enough data | 

#### Insights

| Feature | Qualtrics Market Research | Tracksuit | 
|---|---|---|
| **Analytics** | 8.9 (12 reviews) | Not enough data | 
| **Collaboration** | 8.0 (9 reviews) | Not enough data | 
| **Sorting** | 8.8 (10 reviews) | Not enough data | 

#### Generative AI

| Feature | Qualtrics Market Research | Tracksuit | 
|---|---|---|
| **AI Text Summarization** | 6.9 (7 reviews) | Not enough data | 

### Statistical Analysis

| Product | Score | Reviews |
|---|---|---|
| **Qualtrics Market Research** | 8.0/10 | 16 |
| **Tracksuit** | N/A | N/A |

#### Administration

| Feature | Qualtrics Market Research | Tracksuit | 
|---|---|---|
| **Quality Control** | 8.5 (12 reviews) | Not enough data | 
| **Data Sampling** | 8.2 (12 reviews) | Not enough data | 
| **Collaboration** | 8.9 (12 reviews) | Not enough data | 

#### Capabilities

| Feature | Qualtrics Market Research | Tracksuit | 
|---|---|---|
| **Data Visualization** | 8.3 (12 reviews) | Not enough data | 
| **Survival Analysis** | 8.5 (12 reviews) | Not enough data | 
| **Risk Data Attributes** | 8.3 (11 reviews) | Not enough data | 
| **Cost Analysis** | 8.1 (12 reviews) | Not enough data | 

#### Methodology

| Feature | Qualtrics Market Research | Tracksuit | 
|---|---|---|
| **ANOVA Support** | 8.3 (10 reviews) | Not enough data | 
| **Regression** | 7.0 (10 reviews) | Not enough data | 
| **Time Series Analysis** | 7.1 (11 reviews) | Not enough data | 

#### Generative AI

| Feature | Qualtrics Market Research | Tracksuit | 
|---|---|---|
| **AI Text Generation** | 7.4 (9 reviews) | Not enough data | 
| **AI Text Summarization** | 7.7 (10 reviews) | Not enough data | 

### Experience Management

| Product | Score | Reviews |
|---|---|---|
| **Qualtrics Market Research** | 7.6/10 | 12 |
| **Tracksuit** | N/A | N/A |

#### Analytics

| Feature | Qualtrics Market Research | Tracksuit | 
|---|---|---|
| **Net Promoter Score (NPS)** | 8.3 (8 reviews) | Not enough data | 
| **Customer Satisfaction (CSAT) Score** | 8.7 (9 reviews) | Not enough data | 
| **Customer Effort Score (CES)** | 8.3 (8 reviews) | Not enough data | 
| **Gamification** | 7.3 (8 reviews) | Not enough data | 

#### Customization

| Feature | Qualtrics Market Research | Tracksuit | 
|---|---|---|
| **Stakeholder Management** | 7.9 (8 reviews) | Not enough data | 
| **Multilanguage Support** | 7.8 (9 reviews) | Not enough data | 
| **Multiple Branding Support** | 8.1 (7 reviews) | Not enough data | 
| **Vertical-specific Solutions** | 8.6 (7 reviews) | Not enough data | 

#### Generative AI

| Feature | Qualtrics Market Research | Tracksuit | 
|---|---|---|
| **AI Text Generation** | 6.4 (7 reviews) | Not enough data | 
| **AI Text Summarization** | 6.4 (7 reviews) | Not enough data | 

#### Agentic AI - Experience Management

| Feature | Qualtrics Market Research | Tracksuit | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Natural Language Interaction** | 5.7 (5 reviews) | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

### Market Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Qualtrics Market Research** | 6.9/10 | 11 |
| **Tracksuit** | N/A | N/A |

#### Data collection

| Feature | Qualtrics Market Research | Tracksuit | 
|---|---|---|
| **Natural Language Processing (NLP)** | 7.1 (7 reviews) | Not enough data | 
| **Data Sources** | 7.4 (7 reviews) | Not enough data | 
| **Custom Research Sources** | 8.1 (7 reviews) | Not enough data | 
| **Lead Enrichment** | 6.9 (6 reviews) | Not enough data | 
| **Advanced Data Collection** | 6.9 (7 reviews) | Not enough data | 

#### Segment Trending

| Feature | Qualtrics Market Research | Tracksuit | 
|---|---|---|
| **Web** | 6.0 (7 reviews) | Not enough data | 
| **Social** | 6.1 (6 reviews) | Not enough data | 
| **Benchmarks** | 7.4 (7 reviews) | Not enough data | 
| **Finance ** | 5.7 (7 reviews) | Not enough data | 

#### Analysis

| Feature | Qualtrics Market Research | Tracksuit | 
|---|---|---|
| **Custom Dashboards** | 7.2 (9 reviews) | Not enough data | 
| **Reports** | 7.7 (8 reviews) | Not enough data | 
| **Integrations** | 5.8 (8 reviews) | Not enough data | 

#### Platform

| Feature | Qualtrics Market Research | Tracksuit | 
|---|---|---|
| **Search** | 7.0 (9 reviews) | Not enough data | 
| **User, Role, And Access Management** | 6.9 (8 reviews) | Not enough data | 
| **Mobile User Support** | 6.9 (9 reviews) | Not enough data | 
| **Alerts** | 6.0 (8 reviews) | Not enough data | 
| **Collaboration** | 7.1 (8 reviews) | Not enough data | 
| **Compliance** | 7.1 (8 reviews) | Not enough data | 

#### Agentic AI - Market Intelligence

| Feature | Qualtrics Market Research | Tracksuit | 
|---|---|---|
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

### Survey

| Product | Score | Reviews |
|---|---|---|
| **Qualtrics Market Research** | 8.5/10 | 513 |
| **Tracksuit** | N/A | N/A |

#### Survey Management

| Feature | Qualtrics Market Research | Tracksuit | 
|---|---|---|
| **Survey Builder** | 9.0 (457 reviews) | Not enough data | 
| **Question Types** | 9.1 (455 reviews) | Not enough data | 
| **Templates** | 8.4 (397 reviews) | Not enough data | 
| **Survey Distribution** | 8.9 (450 reviews) | Not enough data | 

#### Survey Customization

| Feature | Qualtrics Market Research | Tracksuit | 
|---|---|---|
| **Branching/Skip Logic** | 8.9 (433 reviews) | Not enough data | 
| **Branding** | 8.5 (395 reviews) | Not enough data | 
| **Multimedia Support** | 8.5 (359 reviews) | Not enough data | 
| **Multilingual Surveys** | 8.6 (313 reviews) | Not enough data | 

#### Survey Insights

| Feature | Qualtrics Market Research | Tracksuit | 
|---|---|---|
| **Reporting & Analytics** | 8.5 (452 reviews) | Not enough data | 
| **BI Tools Integration** | 8.4 (290 reviews) | Not enough data | 
| **Data Exporting** | 8.7 (440 reviews) | Not enough data | 
| **Permissions** | 8.5 (386 reviews) | Not enough data | 

#### Agentic AI - Survey

| Feature | Qualtrics Market Research | Tracksuit | 
|---|---|---|
| **Adaptive Learning** | 7.6 (12 reviews) | Not enough data | 
| **Proactive Assistance** | 7.6 (12 reviews) | Not enough data | 
| **Decision Making** | 8.3 (14 reviews) | Not enough data | 

### Brand Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Qualtrics Market Research** | 8.7/10 | 83 |
| **Tracksuit** | 8.7/10 | 27 |

#### Brand Signals

| Feature | Qualtrics Market Research | Tracksuit | 
|---|---|---|
| **Comparison** | 8.8 (66 reviews) | 9.2 (25 reviews) | 
| **AI** | 8.2 (65 reviews) | 7.3 (21 reviews) | 
| **Brand Health** | 9.0 (65 reviews) | 9.3 (25 reviews) | 

#### Brand Analytics

| Feature | Qualtrics Market Research | Tracksuit | 
|---|---|---|
| **Trend Analysis** | 8.8 (68 reviews) | 8.6 (25 reviews) | 
| **Tracking** | 8.7 (69 reviews) | 9.1 (27 reviews) | 

### Consumer Insights Platforms

| Product | Score | Reviews |
|---|---|---|
| **Qualtrics Market Research** | N/A | N/A |
| **Tracksuit** | N/A | N/A |

#### Survey Design - Consumer Insights Platforms

| Feature | Qualtrics Market Research | Tracksuit | 
|---|---|---|
| **Multi-Use Methodologies** | Not enough data | Not enough data | 
| **Industry & Locale Adaptability** | Not enough data | Not enough data | 
| **Behavioral & Adaptive Logic Guidance** | Not enough data | Not enough data | 
| **Self-Serve Survey Builder** | Not enough data | Not enough data | 
| **AI Smart Probes** | Not enough data | Not enough data | 

#### Audience Access - Consumer Insights Platforms

| Feature | Qualtrics Market Research | Tracksuit | 
|---|---|---|
| **Flexible Audience Options** | Not enough data | Not enough data | 
| **Customer Data Upload** | Not enough data | Not enough data | 
| **Consumer Panels** | Not enough data | Not enough data | 

#### Data Collection - Consumer Insights Platforms

| Feature | Qualtrics Market Research | Tracksuit | 
|---|---|---|
| **Rapid Research** | Not enough data | Not enough data | 
| **Quality Assurance** | Not enough data | Not enough data | 
| **Mobile / Mixed Mode** | Not enough data | Not enough data | 

#### Analytics - Consumer Insights Platforms

| Feature | Qualtrics Market Research | Tracksuit | 
|---|---|---|
| **AI-Powered Insights** | Not enough data | Not enough data | 
| **Qualitative Research Support** | Not enough data | Not enough data | 
| **Benchmarking & Norms** | Not enough data | Not enough data | 

#### Collaboration - Consumer Insights Platforms

| Feature | Qualtrics Market Research | Tracksuit | 
|---|---|---|
| **Dashboards & Embedded Integrations** | Not enough data | Not enough data | 
| **Embeddable Reports** | Not enough data | Not enough data | 
| **Shared Workspaces** | Not enough data | Not enough data | 

### Marketing Analytics

| Product | Score | Reviews |
|---|---|---|
| **Qualtrics Market Research** | N/A | N/A |
| **Tracksuit** | 8.6/10 | 30 |

#### Marketing Operations

| Feature | Qualtrics Market Research | Tracksuit | 
|---|---|---|
| **ROI Tracking** | Not enough data | Feature Not Available | 
| **Data Collection** | Not enough data | 8.5 (27 reviews) | 
| **Customer Insights** | Not enough data | 8.3 (28 reviews) | 
| **Multi-User Access** | Not enough data | 9.0 (28 reviews) | 
| **Spend Management** | Not enough data | Feature Not Available | 
| **White Label** | Not enough data | Feature Not Available | 

#### Campaign Activity

| Feature | Qualtrics Market Research | Tracksuit | 
|---|---|---|
| **Campaign Insights** | Not enough data | Feature Not Available | 
| **Reports and Dashboards** | Not enough data | 9.0 (29 reviews) | 
| **Campaign Stickiness** | Not enough data | Feature Not Available | 
| **Multichannel Tracking** | Not enough data | 7.6 (19 reviews) | 
| **Brand Optimization** | Not enough data | 9.0 (26 reviews) | 
| **Predictive Analytics** | Not enough data | Feature Not Available | 

#### Agentic AI - Marketing Analytics

| Feature | Qualtrics Market Research | Tracksuit | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (2):** [Brand Intelligence Software](https://www.g2.com/categories/brand-intelligence), [Consumer Insights Platforms](https://www.g2.com/categories/consumer-insights-platforms)

**Unique to Qualtrics Market Research (5):** [Survey Software](https://www.g2.com/categories/survey), [Experience Management Software](https://www.g2.com/categories/experience-management), [Statistical Analysis Software](https://www.g2.com/categories/statistical-analysis), [Market Intelligence Software](https://www.g2.com/categories/market-intelligence), [User Research Tools](https://www.g2.com/categories/user-research)

**Unique to Tracksuit (1):** [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics)


---
## Reviewer Demographics

### By Company Size

| Segment | Qualtrics Market Research | Tracksuit | 
|---|---|---|
| **Small-Business** | 21.7% | 52.0% | 
| **Mid-Market** | 33.4% | 42.0% | 
| **Enterprise** | 44.9% | 6.0% | 

### By Industry

#### Qualtrics Market Research

- **Higher Education:** 21.1%
- **Education Management:** 11.7%
- **Research:** 7.7%
- **Information Technology and Services:** 6.7%
- **Market Research:** 4.3%
- **Hospital & Health Care:** 3.6%
- **Marketing and Advertising:** 3.3%
- **Financial Services:** 2.7%
- **Computer Software:** 2.6%
- **Non-Profit Organization Management:** 2.4%
- **Other:** 33.9%

#### Tracksuit

- **Financial Services:** 20.0%
- **Food & Beverages:** 18.0%
- **Consumer Goods:** 12.0%
- **Retail:** 8.0%
- **Marketing and Advertising:** 6.0%
- **Health, Wellness and Fitness:** 6.0%
- **Apparel & Fashion:** 4.0%
- **Wine and Spirits:** 4.0%
- **Hospitality:** 2.0%
- **Investment Banking:** 2.0%
- **Other:** 18.0%

---
## Alternatives

### Alternatives to Qualtrics Market Research

- [SurveySparrow](https://www.g2.com/products/surveysparrow/reviews) — 4.4/5 stars (2064 reviews)
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---
## Top Discussions

### Qualtrics Market Research

- Title: [Is qualtrics better than SurveyMonkey?](https://www.g2.com/discussions/is-qualtrics-better-than-surveymonkey) — 3 comments, 1 upvote
  > **Top comment:** "Yes in so many ways from the customized survey creation to the dashboards that align with them.  With the ability to upload data and automate processes the..."
- Title: [Is there a possibility of adding customer support in IST time?](https://www.g2.com/discussions/49676-is-there-a-possibility-of-adding-customer-support-in-ist-time) — 3 comments, 1 upvote
  > **Top comment:** "need id"
- Title: [What would be the best way to restart on the basics, as I am having a little trouble on trying to get and start an existing project](https://www.g2.com/discussions/what-would-be-the-best-way-to-restart-on-the-basics-as-i-am-having-a-little-trouble-on-trying-to-get-and-start-an-existing-project) — 3 comments, 1 upvote
  > **Top comment:** "Qualtrics has great training.  Check out the help section located in the top right of your account after you log in."
- Title: [What is Qualtrics CoreXM used for?](https://www.g2.com/discussions/what-is-qualtrics-corexm-used-for) — 2 comments, 2 upvotes
  > **Top comment:** "The CoreXM product is used to build, optimize and analyze market research surveys. It includes tools to optimize, share, and report on results."
- Title: [How can I use Qualtrics Research Core more at my University?](https://www.g2.com/discussions/15594-how-can-i-use-qualtrics-research-core-more-at-my-university) — 2 comments, 1 upvote
  > **Top comment:** "Does your University have a subscription to Qualtrics.  We have faculty who use it for research all the time."

### Tracksuit

No discussions available for this product.

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/qualtrics-market-research-vs-tracksuit)