# Qualtrics Strategy & Research, SurveyMonkey vs UserTesting Comparison

| | Qualtrics Strategy & Research | SurveyMonkey | UserTesting | 
|---|---|---|---|
| **Star Rating** | 4.4 out of 5 | 4.4 out of 5 | 4.4 out of 5 | 
| **Total Reviews** | 3,015 | 23,545 | 790 | 
| **Largest Market Segment** | Enterprise (45.0% of reviews) | Small-Business (36.5% of reviews) | Enterprise (41.9% of reviews) | 
| **Entry Level Price** | No pricing available | Contact Us | Contact Us Per Year | 

---
## Top Pros & Cons

### Qualtrics Strategy & Research

Pros:
- Ease of Use (295 reviews)
- Survey Creation (246 reviews)

Cons:
- Survey Issues (79 reviews)
- Survey Limitations (62 reviews)

### SurveyMonkey

Pros:
- Ease of Use (345 reviews)
- Ease of Creation (156 reviews)

Cons:
- Expensive (113 reviews)
- Limitations (87 reviews)

### UserTesting

Pros:
- Ease of Use (86 reviews)
- Helpful (64 reviews)

Cons:
- Testing Difficulties (28 reviews)
- Missing Features (26 reviews)

---
## Ratings Comparison
| Rating | Qualtrics Strategy & Research | SurveyMonkey | UserTesting | 
|---|---|---|---|
  | **Meets Requirements** | 8.9 (2514 reviews) | 9.0 (20673 reviews) | 8.6 (603 reviews) | 
  | **Ease of Use** | 8.5 (2519 reviews) | 9.2 (20791 reviews) | 8.4 (634 reviews) | 
  | **Ease of Setup** | 8.3 (1068 reviews) | 9.0 (8126 reviews) | 8.6 (300 reviews) | 
  | **Ease of Admin** | 8.4 (1035 reviews) | 8.9 (7621 reviews) | 8.7 (234 reviews) | 
  | **Quality of Support** | 8.7 (2189 reviews) | 8.6 (14666 reviews) | 9.0 (526 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.7 (963 reviews) | 8.8 (6671 reviews) | 8.8 (229 reviews) | 
  | **Product Direction (% positive)** | 8.1 (2427 reviews) | 7.7 (20215 reviews) | 8.1 (593 reviews) | 

---
## Pricing

### Qualtrics Strategy & Research

#### Entry-Level Pricing

No pricing available

#### Free Trial

Yes

### SurveyMonkey

#### Entry-Level Pricing

Plan: SurveyMonkey Enterprise

Price: Contact Us

Description: SurveyMonkey Enterprise is our most feature-rich and secure plan, loved by users and built for business. Get in touch to learn more about our Enterprise solution and schedule a personalized demo.

Key Features:
- Unlimited responses
- Custom CSS survey themes
- Advanced privacy and security

[Browse all 4 editions](https://www.g2.com/products/surveymonkey/pricing)

#### Free Trial

Yes

### UserTesting

#### Entry-Level Pricing

Plan: Team-based Unlimited 

Price: Contact Us Per Year

Description: With a team-based unlimited plan, a team, department, or division (defined through a mutually agreed-upon enterprise scope) can run unlimited tests within a Fair Use policy and enjoy full access to the UserTesting platform. It’s ideal for organizations looking to scale experience research across multiple departments and geographies. Predictable contract terms provide budgeting and procurement certainty.

Key Features:
- Global participant panel across 60+ countries
- Enterprise-grade security and compliance (SOC2, ISO 27001, GDPR, HIPPA)
- Test builder and template gallery

[Browse all 2 editions](https://www.g2.com/products/usertesting/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### User Research

| Product | Score | Reviews |
|---|---|---|
| **Qualtrics Strategy & Research** | 7.6/10 | 19 |
| **SurveyMonkey** | N/A | N/A |
| **UserTesting** | 7.5/10 | 466 |

#### User Response Methods

| Feature | Qualtrics Strategy & Research | SurveyMonkey | UserTesting | 
|---|---|---|---|
| **Survey** | 8.7 (14 reviews) | Not enough data | 7.5 (319 reviews) ✓ Verified | 
| **Video Snippets** | 6.3 (8 reviews) | Not enough data | 8.6 (376 reviews) ✓ Verified | 
| **Video Interview** | 5.7 (7 reviews) | Not enough data | 8.7 (298 reviews) ✓ Verified | 
| **Photo Submission** | 7.3 (8 reviews) | Not enough data | 7.1 (183 reviews) ✓ Verified | 
| **Text/Notes** | 8.3 (9 reviews) | Not enough data | 8.2 (352 reviews) ✓ Verified | 

#### Participant Selection

| Feature | Qualtrics Strategy & Research | SurveyMonkey | UserTesting | 
|---|---|---|---|
| **In-App** | 6.9 (9 reviews) | Not enough data | 7.4 (126 reviews) | 
| **In-Store** | 6.9 (8 reviews) | Not enough data | 5.5 (81 reviews) | 
| **On-Site** | 7.5 (8 reviews) | Not enough data | 6.9 (107 reviews) | 
| **Recruitment Pool** | 8.1 (8 reviews) | Not enough data | 8.1 (376 reviews) ✓ Verified | 

#### Insights

| Feature | Qualtrics Strategy & Research | SurveyMonkey | UserTesting | 
|---|---|---|---|
| **Analytics** | 8.9 (12 reviews) | Not enough data | 7.7 (346 reviews) ✓ Verified | 
| **Collaboration** | 8.0 (9 reviews) | Not enough data | 7.7 (312 reviews) ✓ Verified | 
| **Sorting** | 8.8 (10 reviews) | Not enough data | 7.4 (313 reviews) ✓ Verified | 

#### Generative AI

| Feature | Qualtrics Strategy & Research | SurveyMonkey | UserTesting | 
|---|---|---|---|
| **AI Text Summarization** | 6.9 (7 reviews) | Not enough data | 6.6 (84 reviews) | 

### Statistical Analysis

| Product | Score | Reviews |
|---|---|---|
| **Qualtrics Strategy & Research** | 8.0/10 | 14 |
| **SurveyMonkey** | N/A | N/A |
| **UserTesting** | N/A | N/A |

#### Administration

| Feature | Qualtrics Strategy & Research | SurveyMonkey | UserTesting | 
|---|---|---|---|
| **Quality Control** | 8.5 (12 reviews) | Not enough data | Not enough data | 
| **Data Sampling** | 8.2 (12 reviews) | Not enough data | Not enough data | 
| **Collaboration** | 8.9 (12 reviews) | Not enough data | Not enough data | 

#### Capabilities

| Feature | Qualtrics Strategy & Research | SurveyMonkey | UserTesting | 
|---|---|---|---|
| **Data Visualization** | 8.3 (12 reviews) | Not enough data | Not enough data | 
| **Survival Analysis** | 8.5 (12 reviews) | Not enough data | Not enough data | 
| **Risk Data Attributes** | 8.3 (11 reviews) | Not enough data | Not enough data | 
| **Cost Analysis** | 8.1 (12 reviews) | Not enough data | Not enough data | 

#### Methodology

| Feature | Qualtrics Strategy & Research | SurveyMonkey | UserTesting | 
|---|---|---|---|
| **ANOVA Support** | 8.3 (10 reviews) | Not enough data | Not enough data | 
| **Regression** | 7.0 (10 reviews) | Not enough data | Not enough data | 
| **Time Series Analysis** | 7.1 (11 reviews) | Not enough data | Not enough data | 

#### Generative AI

| Feature | Qualtrics Strategy & Research | SurveyMonkey | UserTesting | 
|---|---|---|---|
| **AI Text Generation** | 7.4 (9 reviews) | Not enough data | Not enough data | 
| **AI Text Summarization** | 7.7 (10 reviews) | Not enough data | Not enough data | 

### Consumer Video Feedback

| Product | Score | Reviews |
|---|---|---|
| **Qualtrics Strategy & Research** | N/A | N/A |
| **SurveyMonkey** | N/A | N/A |
| **UserTesting** | 7.9/10 | 259 |

#### Feedback Source

| Feature | Qualtrics Strategy & Research | SurveyMonkey | UserTesting | 
|---|---|---|---|
| **Invitation** | Not enough data | Not enough data | 8.0 (114 reviews) | 
| **Survey Link** | Not enough data | Not enough data | 8.3 (132 reviews) | 
| **App** | Not enough data | Not enough data | 8.4 (131 reviews) | 
| **Widget** | Not enough data | Not enough data | 7.7 (83 reviews) | 
| **Recruitment Pool** | Not enough data | Not enough data | 8.3 (155 reviews) | 

#### Feedback Management

| Feature | Qualtrics Strategy & Research | SurveyMonkey | UserTesting | 
|---|---|---|---|
| **Media Library** | Not enough data | Not enough data | 7.7 (144 reviews) | 
| **Sorting** | Not enough data | Not enough data | 7.7 (159 reviews) | 
| **Sharing** | Not enough data | Not enough data | 8.2 (177 reviews) | 
| **Privacy** | Not enough data | Not enough data | 8.2 (162 reviews) | 

#### Insights

| Feature | Qualtrics Strategy & Research | SurveyMonkey | UserTesting | 
|---|---|---|---|
| **Human Transcription** | Not enough data | Not enough data | Feature Not Available | 
| **Computer Transcription** | Not enough data | Not enough data | 7.3 (162 reviews) | 
| **Analytics** | Not enough data | Not enough data | 7.7 (173 reviews) | 

#### Agentic AI - Demo Automation

| Feature | Qualtrics Strategy & Research | SurveyMonkey | UserTesting | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Feature Not Available | 
| **Cross-system Integration** | Not enough data | Not enough data | Feature Not Available | 
| **Adaptive Learning** | Not enough data | Not enough data | Feature Not Available | 
| **Natural Language Interaction** | Not enough data | Not enough data | Feature Not Available | 
| **AI Demo Agent or Avatar ** | Not enough data | Not enough data | Not enough data | 

### Experience Management

| Product | Score | Reviews |
|---|---|---|
| **Qualtrics Strategy & Research** | 7.6/10 | 11 |
| **SurveyMonkey** | N/A | N/A |
| **UserTesting** | 6.6/10 | 25 |

#### Analytics

| Feature | Qualtrics Strategy & Research | SurveyMonkey | UserTesting | 
|---|---|---|---|
| **Net Promoter Score (NPS)** | 8.3 (8 reviews) | Not enough data | 6.8 (20 reviews) | 
| **Customer Satisfaction (CSAT) Score** | 8.7 (9 reviews) | Not enough data | 6.7 (19 reviews) | 
| **Customer Effort Score (CES)** | 8.3 (8 reviews) | Not enough data | 6.8 (18 reviews) | 
| **Gamification** | 7.3 (8 reviews) | Not enough data | Feature Not Available | 

#### Customization

| Feature | Qualtrics Strategy & Research | SurveyMonkey | UserTesting | 
|---|---|---|---|
| **Stakeholder Management** | 7.9 (8 reviews) | Not enough data | 6.9 (18 reviews) | 
| **Multilanguage Support** | 7.8 (9 reviews) | Not enough data | 6.2 (17 reviews) | 
| **Multiple Branding Support** | 8.1 (7 reviews) | Not enough data | 6.2 (18 reviews) | 
| **Vertical-specific Solutions** | 8.6 (7 reviews) | Not enough data | 5.8 (17 reviews) | 

#### Generative AI

| Feature | Qualtrics Strategy & Research | SurveyMonkey | UserTesting | 
|---|---|---|---|
| **AI Text Generation** | 6.4 (7 reviews) | Not enough data | Feature Not Available | 
| **AI Text Summarization** | 6.4 (7 reviews) | Not enough data | 7.3 (19 reviews) | 

#### Agentic AI - Experience Management

| Feature | Qualtrics Strategy & Research | SurveyMonkey | UserTesting | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Feature Not Available | 
| **Cross-system Integration** | Not enough data | Not enough data | Feature Not Available | 
| **Natural Language Interaction** | 5.7 (5 reviews) | Not enough data | Feature Not Available | 
| **Proactive Assistance** | Not enough data | Not enough data | Feature Not Available | 

### Market Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Qualtrics Strategy & Research** | 6.9/10 | 11 |
| **SurveyMonkey** | N/A | N/A |
| **UserTesting** | N/A | N/A |

#### Data collection

| Feature | Qualtrics Strategy & Research | SurveyMonkey | UserTesting | 
|---|---|---|---|
| **Natural Language Processing (NLP)** | 7.1 (7 reviews) | Not enough data | Not enough data | 
| **Data Sources** | 7.4 (7 reviews) | Not enough data | Not enough data | 
| **Custom Research Sources** | 8.1 (7 reviews) | Not enough data | Not enough data | 
| **Lead Enrichment** | 6.9 (6 reviews) | Not enough data | Not enough data | 
| **Advanced Data Collection** | 6.9 (7 reviews) | Not enough data | Not enough data | 

#### Segment Trending

| Feature | Qualtrics Strategy & Research | SurveyMonkey | UserTesting | 
|---|---|---|---|
| **Web** | 6.0 (7 reviews) | Not enough data | Not enough data | 
| **Social** | 6.1 (6 reviews) | Not enough data | Not enough data | 
| **Benchmarks** | 7.4 (7 reviews) | Not enough data | Not enough data | 
| **Finance ** | 5.7 (7 reviews) | Not enough data | Not enough data | 

#### Analysis

| Feature | Qualtrics Strategy & Research | SurveyMonkey | UserTesting | 
|---|---|---|---|
| **Custom Dashboards** | 7.2 (9 reviews) | Not enough data | Not enough data | 
| **Reports** | 7.7 (8 reviews) | Not enough data | Not enough data | 
| **Integrations** | 5.8 (8 reviews) | Not enough data | Not enough data | 

#### Platform

| Feature | Qualtrics Strategy & Research | SurveyMonkey | UserTesting | 
|---|---|---|---|
| **Search** | 7.0 (9 reviews) | Not enough data | Not enough data | 
| **User, Role, And Access Management** | 6.9 (8 reviews) | Not enough data | Not enough data | 
| **Mobile User Support** | 6.9 (9 reviews) | Not enough data | Not enough data | 
| **Alerts** | 6.0 (8 reviews) | Not enough data | Not enough data | 
| **Collaboration** | 7.1 (8 reviews) | Not enough data | Not enough data | 
| **Compliance** | 7.1 (8 reviews) | Not enough data | Not enough data | 

#### Agentic AI - Market Intelligence

| Feature | Qualtrics Strategy & Research | SurveyMonkey | UserTesting | 
|---|---|---|---|
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 

### Feedback Analytics

| Product | Score | Reviews |
|---|---|---|
| **Qualtrics Strategy & Research** | N/A | N/A |
| **SurveyMonkey** | 7.9/10 | 194 |
| **UserTesting** | N/A | N/A |

#### Feedback Management

| Feature | Qualtrics Strategy & Research | SurveyMonkey | UserTesting | 
|---|---|---|---|
| **Tagging** | Not enough data | 7.8 (150 reviews) | Not enough data | 
| **Segmentation** | Not enough data | 8.1 (147 reviews) | Not enough data | 
| **Custom Reports and Dashboards** | Not enough data | 8.1 (158 reviews) | Not enough data | 

#### Feedback Analysis

| Feature | Qualtrics Strategy & Research | SurveyMonkey | UserTesting | 
|---|---|---|---|
| **Thematic Analysis** | Not enough data | 8.1 (144 reviews) | Not enough data | 
| **Sentiment Analysis** | Not enough data | 7.9 (144 reviews) | Not enough data | 
| **NPS/CSAT Scoring** | Not enough data | 7.6 (138 reviews) | Not enough data | 

#### Feedback Sources

| Feature | Qualtrics Strategy & Research | SurveyMonkey | UserTesting | 
|---|---|---|---|
| **Online Reviews** | Not enough data | 8.1 (147 reviews) | Not enough data | 
| **Surveys** | Not enough data | 9.1 (170 reviews) | Not enough data | 
| **Social Media** | Not enough data | 7.8 (138 reviews) | Not enough data | 
| **Customer Service Channels** | Not enough data | 7.7 (136 reviews) | Not enough data | 

#### Generative AI

| Feature | Qualtrics Strategy & Research | SurveyMonkey | UserTesting | 
|---|---|---|---|
| **AI Text Generation** | Not enough data | 7.4 (130 reviews) | Not enough data | 
| **AI Text Summarization** | Not enough data | 7.6 (81 reviews) | Not enough data | 

### Survey

| Product | Score | Reviews |
|---|---|---|
| **Qualtrics Strategy & Research** | 8.5/10 | 509 |
| **SurveyMonkey** | 8.3/10 | 1705 |
| **UserTesting** | 6.4/10 | 29 |

#### Survey Management

| Feature | Qualtrics Strategy & Research | SurveyMonkey | UserTesting | 
|---|---|---|---|
| **Survey Builder** | 9.0 (456 reviews) | 9.0 (1503 reviews) | 6.1 (22 reviews) | 
| **Question Types** | 9.1 (455 reviews) | 8.9 (1443 reviews) | 7.9 (24 reviews) | 
| **Templates** | 8.4 (397 reviews) | 8.6 (1358 reviews) | 6.5 (22 reviews) | 
| **Survey Distribution** | 8.9 (449 reviews) | 8.9 (1419 reviews) | 6.5 (24 reviews) | 

#### Survey Customization

| Feature | Qualtrics Strategy & Research | SurveyMonkey | UserTesting | 
|---|---|---|---|
| **Branching/Skip Logic** | 8.9 (433 reviews) | 8.4 (1170 reviews) | 6.0 (25 reviews) | 
| **Branding** | 8.5 (395 reviews) | 8.2 (1206 reviews) | 5.8 (24 reviews) | 
| **Multimedia Support** | 8.5 (359 reviews) | 8.1 (1073 reviews) | 6.5 (24 reviews) | 
| **Multilingual Surveys** | 8.6 (313 reviews) | 8.1 (905 reviews) | 4.9 (23 reviews) | 

#### Survey Insights

| Feature | Qualtrics Strategy & Research | SurveyMonkey | UserTesting | 
|---|---|---|---|
| **Reporting & Analytics** | 8.5 (451 reviews) | 8.6 (1415 reviews) | 6.3 (24 reviews) | 
| **BI Tools Integration** | 8.4 (290 reviews) | 8.0 (945 reviews) | Feature Not Available | 
| **Data Exporting** | 8.7 (440 reviews) | 8.5 (1266 reviews) | 7.1 (24 reviews) | 
| **Permissions** | 8.5 (386 reviews) | 8.4 (1138 reviews) | 6.8 (24 reviews) | 

#### Agentic AI - Survey

| Feature | Qualtrics Strategy & Research | SurveyMonkey | UserTesting | 
|---|---|---|---|
| **Adaptive Learning** | 7.6 (12 reviews) | 7.6 (147 reviews) | Feature Not Available | 
| **Proactive Assistance** | 7.6 (12 reviews) | 7.7 (152 reviews) | Feature Not Available | 
| **Decision Making** | 8.3 (14 reviews) | 8.0 (152 reviews) | Feature Not Available | 

### Online Form Builder

| Product | Score | Reviews |
|---|---|---|
| **Qualtrics Strategy & Research** | N/A | N/A |
| **SurveyMonkey** | 8.3/10 | 246 |
| **UserTesting** | N/A | N/A |

#### Customization

| Feature | Qualtrics Strategy & Research | SurveyMonkey | UserTesting | 
|---|---|---|---|
| **Custom Fields** | Not enough data | 8.6 (209 reviews) | Not enough data | 
| **Conditional Logic** | Not enough data | 8.3 (194 reviews) | Not enough data | 
| **Multi-page Forms** | Not enough data | 8.7 (214 reviews) | Not enough data | 
| **Design** | Not enough data | 8.6 (228 reviews) | Not enough data | 

#### Additional Functionality

| Feature | Qualtrics Strategy & Research | SurveyMonkey | UserTesting | 
|---|---|---|---|
| **Embedded Forms** | Not enough data | 8.3 (173 reviews) | Not enough data | 
| **Offline Capability** | Not enough data | 7.6 (151 reviews) | Not enough data | 
| **Notifications** | Not enough data | 8.3 (197 reviews) | Not enough data | 
| **Payments** | Not enough data | 7.8 (150 reviews) | Not enough data | 
| **Mobile Forms** | Not enough data | 8.5 (205 reviews) | Not enough data | 

### Brand Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Qualtrics Strategy & Research** | 8.7/10 | 83 |
| **SurveyMonkey** | N/A | N/A |
| **UserTesting** | N/A | N/A |

#### Brand Signals

| Feature | Qualtrics Strategy & Research | SurveyMonkey | UserTesting | 
|---|---|---|---|
| **Comparison** | 8.8 (66 reviews) | Not enough data | Not enough data | 
| **AI** | 8.2 (65 reviews) | Not enough data | Not enough data | 
| **Brand Health** | 9.0 (65 reviews) | Not enough data | Not enough data | 

#### Brand Analytics

| Feature | Qualtrics Strategy & Research | SurveyMonkey | UserTesting | 
|---|---|---|---|
| **Trend Analysis** | 8.8 (68 reviews) | Not enough data | Not enough data | 
| **Tracking** | 8.7 (69 reviews) | Not enough data | Not enough data | 

### Enterprise Feedback Management

| Product | Score | Reviews |
|---|---|---|
| **Qualtrics Strategy & Research** | N/A | N/A |
| **SurveyMonkey** | N/A | N/A |
| **UserTesting** | 8.2/10 | 155 |

#### Generative AI

| Feature | Qualtrics Strategy & Research | SurveyMonkey | UserTesting | 
|---|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | 5.7 (5 reviews) | 
| **AI Text Summarization** | Not enough data | Not enough data | 6.4 (6 reviews) | 

#### Survey Management

| Feature | Qualtrics Strategy & Research | SurveyMonkey | UserTesting | 
|---|---|---|---|
| **Brand Design Consistency** | Not enough data | Not enough data | 9.0 (35 reviews) ✓ Verified | 
| **Survey Deployment** | Not enough data | Not enough data | 8.3 (83 reviews) ✓ Verified | 
| **Feedback Collection** | Not enough data | Not enough data | 8.6 (107 reviews) ✓ Verified | 
| **Device Responsiveness** | Not enough data | Not enough data | 8.5 (100 reviews) ✓ Verified | 

#### Process Management

| Feature | Qualtrics Strategy & Research | SurveyMonkey | UserTesting | 
|---|---|---|---|
| **Feedback Aggregation** | Not enough data | Not enough data | 8.0 (102 reviews) ✓ Verified | 
| **Trigger Alerts** | Not enough data | Not enough data | Feature Not Available | 
| **Real-Time Analysis** | Not enough data | Not enough data | 8.3 (82 reviews) ✓ Verified | 
| **Real-Time Action** | Not enough data | Not enough data | Feature Not Available | 

#### System Management

| Feature | Qualtrics Strategy & Research | SurveyMonkey | UserTesting | 
|---|---|---|---|
| **Security** | Not enough data | Not enough data | 8.8 (89 reviews) ✓ Verified | 
| **System Monitoring** | Not enough data | Not enough data | 9.2 (15 reviews) ✓ Verified | 

### Consumer Insights Platforms

| Product | Score | Reviews |
|---|---|---|
| **Qualtrics Strategy & Research** | N/A | N/A |
| **SurveyMonkey** | N/A | N/A |
| **UserTesting** | N/A | N/A |

#### Survey Design - Consumer Insights Platforms

| Feature | Qualtrics Strategy & Research | SurveyMonkey | UserTesting | 
|---|---|---|---|
| **Multi-Use Methodologies** | Not enough data | Not enough data | Not enough data | 
| **Industry & Locale Adaptability** | Not enough data | Not enough data | Feature Not Available | 
| **Behavioral & Adaptive Logic Guidance** | Not enough data | Not enough data | Not enough data | 
| **Self-Serve Survey Builder** | Not enough data | Not enough data | Not enough data | 
| **AI Smart Probes** | Not enough data | Not enough data | Feature Not Available | 

#### Audience Access - Consumer Insights Platforms

| Feature | Qualtrics Strategy & Research | SurveyMonkey | UserTesting | 
|---|---|---|---|
| **Flexible Audience Options** | Not enough data | Not enough data | Not enough data | 
| **Customer Data Upload** | Not enough data | Not enough data | Not enough data | 
| **Consumer Panels** | Not enough data | Not enough data | Not enough data | 

#### Data Collection - Consumer Insights Platforms

| Feature | Qualtrics Strategy & Research | SurveyMonkey | UserTesting | 
|---|---|---|---|
| **Rapid Research** | Not enough data | Not enough data | Not enough data | 
| **Quality Assurance** | Not enough data | Not enough data | Not enough data | 
| **Mobile / Mixed Mode** | Not enough data | Not enough data | Not enough data | 

#### Analytics - Consumer Insights Platforms

| Feature | Qualtrics Strategy & Research | SurveyMonkey | UserTesting | 
|---|---|---|---|
| **AI-Powered Insights** | Not enough data | Not enough data | Not enough data | 
| **Qualitative Research Support** | Not enough data | Not enough data | Not enough data | 
| **Benchmarking & Norms** | Not enough data | Not enough data | Not enough data | 

#### Collaboration - Consumer Insights Platforms

| Feature | Qualtrics Strategy & Research | SurveyMonkey | UserTesting | 
|---|---|---|---|
| **Dashboards & Embedded Integrations** | Not enough data | Not enough data | Feature Not Available | 
| **Embeddable Reports** | Not enough data | Not enough data | Not enough data | 
| **Shared Workspaces** | Not enough data | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (1):** [Survey Software](https://www.g2.com/categories/survey)

**Unique to Qualtrics Strategy & Research (6):** [Brand Intelligence Software](https://www.g2.com/categories/brand-intelligence), [Experience Management Software](https://www.g2.com/categories/experience-management), [Statistical Analysis Software](https://www.g2.com/categories/statistical-analysis), [Market Intelligence Software](https://www.g2.com/categories/market-intelligence), [User Research Tools](https://www.g2.com/categories/user-research), [Consumer Insights Platforms](https://www.g2.com/categories/consumer-insights-platforms)

**Unique to SurveyMonkey (2):** [Online Form Builder Software](https://www.g2.com/categories/online-form-builder), [Feedback Analytics Software](https://www.g2.com/categories/feedback-analytics)

**Unique to UserTesting (5):** [Consumer Video Feedback Software](https://www.g2.com/categories/consumer-video-feedback), [User Research Tools](https://www.g2.com/categories/user-research), [Enterprise Feedback Management Software](https://www.g2.com/categories/enterprise-feedback-management), [Experience Management Software](https://www.g2.com/categories/experience-management), [Consumer Insights Platforms](https://www.g2.com/categories/consumer-insights-platforms)


---
## Reviewer Demographics

### By Company Size

| Segment | Qualtrics Strategy & Research | SurveyMonkey | UserTesting | 
|---|---|---|---|
| **Small-Business** | 21.7% | 36.5% | 20.0% | 
| **Mid-Market** | 33.4% | 34.1% | 38.1% | 
| **Enterprise** | 45.0% | 29.4% | 41.9% | 

### By Industry

#### Qualtrics Strategy & Research

- **Higher Education:** 21.1%
- **Education Management:** 11.7%
- **Research:** 7.7%
- **Information Technology and Services:** 6.7%
- **Market Research:** 4.3%
- **Hospital & Health Care:** 3.6%
- **Marketing and Advertising:** 3.3%
- **Financial Services:** 2.7%
- **Computer Software:** 2.6%
- **Non-Profit Organization Management:** 2.4%
- **Other:** 33.9%

#### SurveyMonkey

- **Education Management:** 8.5%
- **Hospital & Health Care:** 5.9%
- **Higher Education:** 5.8%
- **Marketing and Advertising:** 5.1%
- **Information Technology and Services:** 4.9%
- **Non-Profit Organization Management:** 4.8%
- **Computer Software:** 3.7%
- **Financial Services:** 3.2%
- **Retail:** 2.6%
- **Health, Wellness and Fitness:** 2.1%
- **Other:** 53.4%

#### UserTesting

- **Financial Services:** 10.3%
- **Computer Software:** 9.8%
- **Information Technology and Services:** 8.8%
- **Retail:** 6.5%
- **Consumer Goods:** 3.8%
- **Health, Wellness and Fitness:** 3.7%
- **Marketing and Advertising:** 3.6%
- **Design:** 3.4%
- **Insurance:** 3.2%
- **Internet:** 3.2%
- **Other:** 43.8%

---
## Alternatives

### Alternatives to Qualtrics Strategy & Research

- [SurveySparrow](https://www.g2.com/products/surveysparrow/reviews) — 4.4/5 stars (2062 reviews)
- [QuestionPro](https://www.g2.com/products/questionpro/reviews) — 4.5/5 stars (1139 reviews)
- [AskNicely](https://www.g2.com/products/asknicely/reviews) — 4.7/5 stars (1050 reviews)
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- [Typeform](https://www.g2.com/products/typeform/reviews) — 4.5/5 stars (1001 reviews)
- [Alchemer Survey](https://www.g2.com/products/alchemer-survey/reviews) — 4.4/5 stars (951 reviews)
- [IBM SPSS Statistics](https://www.g2.com/products/ibm-spss-statistics/reviews) — 4.2/5 stars (928 reviews)
- [Microsoft Forms](https://www.g2.com/products/microsoft-forms/reviews) — 4.4/5 stars (471 reviews)
- [Jotform](https://www.g2.com/products/jotform/reviews) — 4.7/5 stars (5160 reviews)
- [Suzy](https://www.g2.com/products/suzy/reviews) — 4.7/5 stars (140 reviews)

### Alternatives to SurveyMonkey

- [SurveySparrow](https://www.g2.com/products/surveysparrow/reviews) — 4.4/5 stars (2062 reviews)
- [Jotform](https://www.g2.com/products/jotform/reviews) — 4.7/5 stars (5160 reviews)
- [Typeform](https://www.g2.com/products/typeform/reviews) — 4.5/5 stars (1001 reviews)
- [Alchemer Survey](https://www.g2.com/products/alchemer-survey/reviews) — 4.4/5 stars (951 reviews)
- [Formstack Forms](https://www.g2.com/products/formstack-forms/reviews) — 4.3/5 stars (471 reviews)
- [Microsoft Forms](https://www.g2.com/products/microsoft-forms/reviews) — 4.4/5 stars (471 reviews)
- [FormAssembly](https://www.g2.com/products/formassembly/reviews) — 4.5/5 stars (400 reviews)
- [SurveyLegend](https://www.g2.com/products/surveylegend/reviews) — 4.4/5 stars (559 reviews)
- [Survicate](https://www.g2.com/products/survicate/reviews) — 4.6/5 stars (208 reviews)
- [Hotjar](https://www.g2.com/products/hotjar/reviews) — 4.3/5 stars (342 reviews)

### Alternatives to UserTesting

- [Dscout](https://www.g2.com/products/dscout/reviews) — 4.5/5 stars (184 reviews)
- [Respondent](https://www.g2.com/products/respondent/reviews) — 4.6/5 stars (526 reviews)
- [Lyssna](https://www.g2.com/products/lyssna/reviews) — 4.5/5 stars (178 reviews)
- [Userlytics](https://www.g2.com/products/userlytics/reviews) — 4.4/5 stars (188 reviews)
- [User Interviews](https://www.g2.com/products/user-interviews/reviews) — 4.6/5 stars (1046 reviews)
- [Hotjar](https://www.g2.com/products/hotjar/reviews) — 4.3/5 stars (342 reviews)
- [Userback](https://www.g2.com/products/userback/reviews) — 4.7/5 stars (286 reviews)
- [Maze](https://www.g2.com/products/maze-maze/reviews) — 4.5/5 stars (111 reviews)
- [WEVO](https://www.g2.com/products/wevo/reviews) — 4.7/5 stars (71 reviews)
- [Discuss](https://www.g2.com/products/discuss/reviews) — 4.7/5 stars (277 reviews)

---
## Top Discussions

### Qualtrics Strategy & Research

- Title: [Is qualtrics better than SurveyMonkey?](https://www.g2.com/discussions/is-qualtrics-better-than-surveymonkey) — 3 comments, 1 upvote
  > **Top comment:** "Yes in so many ways from the customized survey creation to the dashboards that align with them.  With the ability to upload data and automate processes the..."
- Title: [Is there a possibility of adding customer support in IST time?](https://www.g2.com/discussions/49676-is-there-a-possibility-of-adding-customer-support-in-ist-time) — 3 comments, 1 upvote
  > **Top comment:** "need id"
- Title: [What would be the best way to restart on the basics, as I am having a little trouble on trying to get and start an existing project](https://www.g2.com/discussions/what-would-be-the-best-way-to-restart-on-the-basics-as-i-am-having-a-little-trouble-on-trying-to-get-and-start-an-existing-project) — 3 comments, 1 upvote
  > **Top comment:** "Qualtrics has great training.  Check out the help section located in the top right of your account after you log in."
- Title: [What is Qualtrics CoreXM used for?](https://www.g2.com/discussions/what-is-qualtrics-corexm-used-for) — 2 comments, 2 upvotes
  > **Top comment:** "The CoreXM product is used to build, optimize and analyze market research surveys. It includes tools to optimize, share, and report on results."
- Title: [How can I use Qualtrics Research Core more at my University?](https://www.g2.com/discussions/15594-how-can-i-use-qualtrics-research-core-more-at-my-university) — 2 comments, 1 upvote
  > **Top comment:** "Does your University have a subscription to Qualtrics.  We have faculty who use it for research all the time."

### SurveyMonkey

- Title: [How it can be integrated with other applications such as Micrsoft Teams?](https://www.g2.com/discussions/how-it-can-be-integrated-with-other-applications-such-as-micrsoft-teams) — 9 comments, 2 upvotes
  > **Top comment:** "Hello Ravish, 

We recently tried to find a tool as such also for reporting. My recommendation would be to upgrade your service pack for more analytic..."
- Title: [Can I create visualizations in SurveyMonkey based on the answers I collect?](https://www.g2.com/discussions/can-i-create-visualizations-in-surveymonkey-based-on-the-answers-i-collect) — 8 comments, 1 upvote
  > **Top comment:** "Yes. There are different visual graph options that make viewing and presenting results extremely easy."
- Title: [What is SurveyMonkey used for?](https://www.g2.com/discussions/what-is-surveymonkey-used-for) — 6 comments
  > **Top comment:** "I would use it to gather feedback or insights on our products and how to best meet our customers needs."
- Title: [Can Survey Monkey identify respondents?Can Survey-monkey track IP addresses?What are custom variable](https://www.g2.com/discussions/can-survey-monkey-identify-respondents-can-survey-monkey-track-ip-addresses-what-are-custom-variable) — 5 comments, 2 upvotes
  > **Top comment:** "You can identify respondents if you select the option for your survey responses to not be anonymous.  This option is in the 'Collect Responses' section. "
- Title: [What is SurveyMonkey Market Research Solutions used for?](https://www.g2.com/discussions/what-is-surveymonkey-market-research-solutions-used-for) — 3 comments, 2 upvotes
  > **Top comment:** "Complete solutions for comprehending your target market, making decisions about new product innovations, and doing innovative branding and messaging analysis..."

### UserTesting

- Title: [Does user testing record your face?](https://www.g2.com/discussions/does-user-testing-record-your-face) — 2 comments
  > **Top comment:** "Not always, if they need to do so, it will be mentioned in the screeners and/or in the terms and conditions before starting the test."
- Title: [Will you consider building out videos and demos for specific prospective users?](https://www.g2.com/discussions/will-you-consider-building-out-videos-and-demos-for-specific-prospective-users) — 2 comments, 1 upvote
  > **Top comment:** "The usertesting.com sales team is very informed and supportive. Im pretty sure if you contacted them directly. They will arrange a demo for you. "
- Title: [What does user testing do?](https://www.g2.com/discussions/what-does-user-testing-do) — 1 comment
  > **Top comment:** "Best-in-class companies rely on UserTesting to gain valuable insight into their products from people. Every day, new testing opportunities are released from..."
- Title: [Does user testing really pay?](https://www.g2.com/discussions/does-user-testing-really-pay) — 1 comment
  > **Top comment:** "Yes! UserTesting allows contributors the opportunity to earn extra money in your spare time by providing your opinions and thoughts on products, apps, and..."
- Title: [Can i earn by testing your products as a user?](https://www.g2.com/discussions/50313-can-i-earn-by-testing-your-products-as-a-user) — 1 comment, 1 upvote
  > **Top comment:** "Yes, you can apply to join the UserTesting panel of participants and get paid for completing tests that you qualify for. Learn more here:..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/qualtrics-strategy-research-vs-surveymonkey-vs-usertesting)