# Qualtrics Strategy & Research vs Snap Surveys Comparison --- ## AI Generated Summary - **G2 reviewers report** that Qualtrics Strategy & Research excels in overall user satisfaction, boasting a significantly higher G2 Score compared to Snap Surveys. Users appreciate its powerful survey design and analytics tools, which make creating complex surveys straightforward and effective. - **Users say** that the implementation process for Qualtrics is notably smooth, with many highlighting the intuitive onboarding wizard that simplifies getting started. In contrast, while Snap Surveys is described as easy to learn, some users have noted minor challenges with the user interface. - **Reviewers mention** that Qualtrics offers advanced features like targeted question flows and robust reporting capabilities, which help users quickly identify trends and insights. This level of sophistication is often cited as a key advantage over Snap Surveys, which, while functional, may not provide the same depth of analytical tools. - **According to verified reviews** , the quality of support for Qualtrics is highly rated, with users appreciating the responsive assistance they receive. Snap Surveys also has a solid support system, with many users finding helpful resources and articles, but it doesn't quite match the level of support reported for Qualtrics. - **Users highlight** that Qualtrics is particularly well-suited for enterprise-level needs, with a significant portion of its user base coming from this market segment. Snap Surveys, while also catering to enterprises, is often viewed as a more budget-friendly option, which may appeal to smaller organizations or those with less complex requirements. - **Reviewers note** that while both platforms have their strengths, Qualtrics stands out for its comprehensive feature set and user-friendly design, making it a preferred choice for those looking for a powerful research tool. Snap Surveys, on the other hand, is praised for its value for money and ease of use, making it a solid option for users who prioritize simplicity and cost-effectiveness. | | Qualtrics Strategy & Research | Snap Surveys | |---|---|---| | **Star Rating** | 4.4 out of 5 | 4.0 out of 5 | | **Total Reviews** | 3,014 | 15 | | **Largest Market Segment** | Enterprise (45.0% of reviews) | Enterprise (50.0% of reviews) | | **Entry Level Price** | No pricing available | $30.00 1 User | --- ## Top Pros & Cons ### Qualtrics Strategy & Research Pros: - Ease of Use (296 reviews) - Survey Creation (246 reviews) Cons: - Survey Issues (79 reviews) - Survey Limitations (62 reviews) ### Snap Surveys Pros: - Ease of Creation (1 reviews) - Ease of Use (1 reviews) Cons: - Difficult Usability (1 reviews) - Limited Data Analysis (1 reviews) --- ## Ratings Comparison | Rating | Qualtrics Strategy & Research | Snap Surveys | |---|---|---| | **Meets Requirements** | 8.9 (2514 reviews) | 8.6 (12 reviews) | | **Ease of Use** | 8.5 (2519 reviews) | 7.1 (13 reviews) | | **Ease of Setup** | 8.3 (1068 reviews) | Not enough data | | **Ease of Admin** | 8.4 (1035 reviews) | Not enough data | | **Quality of Support** | 8.7 (2189 reviews) | 7.8 (12 reviews) | | **Has the product been a good partner in doing business?** | 8.7 (963 reviews) | Not enough data | | **Product Direction (% positive)** | 8.1 (2427 reviews) | 4.2 (12 reviews) | --- ## Pricing ### Qualtrics Strategy & Research #### Entry-Level Pricing No pricing available #### Free Trial Yes ### Snap Surveys #### Entry-Level Pricing Plan: Advanced Price: $30.00 1 User Key Features: - 50,000 responses - 100,000 email invites - Reporting Dashboard [Browse all 2 editions](https://www.g2.com/products/snap-surveys/pricing) #### Free Trial Yes --- ## Features Comparison By Category ### User Research | Product | Score | Reviews | |---|---|---| | **Qualtrics Strategy & Research** | 7.6/10 | 19 | | **Snap Surveys** | N/A | N/A | #### User Response Methods | Feature | Qualtrics Strategy & Research | Snap Surveys | |---|---|---| | **Survey** | 8.7 (14 reviews) | Not enough data | | **Video Snippets** | 6.3 (8 reviews) | Not enough data | | **Video Interview** | 5.7 (7 reviews) | Not enough data | | **Photo Submission** | 7.3 (8 reviews) | Not enough data | | **Text/Notes** | 8.3 (9 reviews) | Not enough data | #### Participant Selection | Feature | Qualtrics Strategy & Research | Snap Surveys | |---|---|---| | **In-App** | 6.9 (9 reviews) | Not enough data | | **In-Store** | 6.9 (8 reviews) | Not enough data | | **On-Site** | 7.5 (8 reviews) | Not enough data | | **Recruitment Pool** | 8.1 (8 reviews) | Not enough data | #### Insights | Feature | Qualtrics Strategy & Research | Snap Surveys | |---|---|---| | **Analytics** | 8.9 (12 reviews) | Not enough data | | **Collaboration** | 8.0 (9 reviews) | Not enough data | | **Sorting** | 8.8 (10 reviews) | Not enough data | #### Generative AI | Feature | Qualtrics Strategy & Research | Snap Surveys | |---|---|---| | **AI Text Summarization** | 6.9 (7 reviews) | Not enough data | ### Statistical Analysis | Product | Score | Reviews | |---|---|---| | **Qualtrics Strategy & Research** | 8.0/10 | 14 | | **Snap Surveys** | N/A | N/A | #### Administration | Feature | Qualtrics Strategy & Research | Snap Surveys | |---|---|---| | **Quality Control** | 8.5 (12 reviews) | Not enough data | | **Data Sampling** | 8.2 (12 reviews) | Not enough data | | **Collaboration** | 8.9 (12 reviews) | Not enough data | #### Capabilities | Feature | Qualtrics Strategy & Research | Snap Surveys | |---|---|---| | **Data Visualization** | 8.3 (12 reviews) | Not enough data | | **Survival Analysis** | 8.5 (12 reviews) | Not enough data | | **Risk Data Attributes** | 8.3 (11 reviews) | Not enough data | | **Cost Analysis** | 8.1 (12 reviews) | Not enough data | #### Methodology | Feature | Qualtrics Strategy & Research | Snap Surveys | |---|---|---| | **ANOVA Support** | 8.3 (10 reviews) | Not enough data | | **Regression** | 7.0 (10 reviews) | Not enough data | | **Time Series Analysis** | 7.1 (11 reviews) | Not enough data | #### Generative AI | Feature | Qualtrics Strategy & Research | Snap Surveys | |---|---|---| | **AI Text Generation** | 7.4 (9 reviews) | Not enough data | | **AI Text Summarization** | 7.7 (10 reviews) | Not enough data | ### Experience Management | Product | Score | Reviews | |---|---|---| | **Qualtrics Strategy & Research** | 7.6/10 | 11 | | **Snap Surveys** | N/A | N/A | #### Analytics | Feature | Qualtrics Strategy & Research | Snap Surveys | |---|---|---| | **Net Promoter Score (NPS)** | 8.3 (8 reviews) | Not enough data | | **Customer Satisfaction (CSAT) Score** | 8.7 (9 reviews) | Not enough data | | **Customer Effort Score (CES)** | 8.3 (8 reviews) | Not enough data | | **Gamification** | 7.3 (8 reviews) | Not enough data | #### Customization | Feature | Qualtrics Strategy & Research | Snap Surveys | |---|---|---| | **Stakeholder Management** | 7.9 (8 reviews) | Not enough data | | **Multilanguage Support** | 7.8 (9 reviews) | Not enough data | | **Multiple Branding Support** | 8.1 (7 reviews) | Not enough data | | **Vertical-specific Solutions** | 8.6 (7 reviews) | Not enough data | #### Generative AI | Feature | Qualtrics Strategy & Research | Snap Surveys | |---|---|---| | **AI Text Generation** | 6.4 (7 reviews) | Not enough data | | **AI Text Summarization** | 6.4 (7 reviews) | Not enough data | #### Agentic AI - Experience Management | Feature | Qualtrics Strategy & Research | Snap Surveys | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Natural Language Interaction** | 5.7 (5 reviews) | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | ### Market Intelligence | Product | Score | Reviews | |---|---|---| | **Qualtrics Strategy & Research** | 6.9/10 | 11 | | **Snap Surveys** | N/A | N/A | #### Data collection | Feature | Qualtrics Strategy & Research | Snap Surveys | |---|---|---| | **Natural Language Processing (NLP)** | 7.1 (7 reviews) | Not enough data | | **Data Sources** | 7.4 (7 reviews) | Not enough data | | **Custom Research Sources** | 8.1 (7 reviews) | Not enough data | | **Lead Enrichment** | 6.9 (6 reviews) | Not enough data | | **Advanced Data Collection** | 6.9 (7 reviews) | Not enough data | #### Segment Trending | Feature | Qualtrics Strategy & Research | Snap Surveys | |---|---|---| | **Web** | 6.0 (7 reviews) | Not enough data | | **Social** | 6.1 (6 reviews) | Not enough data | | **Benchmarks** | 7.4 (7 reviews) | Not enough data | | **Finance ** | 5.7 (7 reviews) | Not enough data | #### Analysis | Feature | Qualtrics Strategy & Research | Snap Surveys | |---|---|---| | **Custom Dashboards** | 7.2 (9 reviews) | Not enough data | | **Reports** | 7.7 (8 reviews) | Not enough data | | **Integrations** | 5.8 (8 reviews) | Not enough data | #### Platform | Feature | Qualtrics Strategy & Research | Snap Surveys | |---|---|---| | **Search** | 7.0 (9 reviews) | Not enough data | | **User, Role, And Access Management** | 6.9 (8 reviews) | Not enough data | | **Mobile User Support** | 6.9 (9 reviews) | Not enough data | | **Alerts** | 6.0 (8 reviews) | Not enough data | | **Collaboration** | 7.1 (8 reviews) | Not enough data | | **Compliance** | 7.1 (8 reviews) | Not enough data | #### Agentic AI - Market Intelligence | Feature | Qualtrics Strategy & Research | Snap Surveys | |---|---|---| | **Cross-system Integration** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | ### Survey | Product | Score | Reviews | |---|---|---| | **Qualtrics Strategy & Research** | 8.5/10 | 508 | | **Snap Surveys** | N/A | N/A | #### Survey Management | Feature | Qualtrics Strategy & Research | Snap Surveys | |---|---|---| | **Survey Builder** | 9.0 (456 reviews) | Not enough data | | **Question Types** | 9.1 (455 reviews) | Not enough data | | **Templates** | 8.4 (397 reviews) | Not enough data | | **Survey Distribution** | 8.9 (449 reviews) | Not enough data | #### Survey Customization | Feature | Qualtrics Strategy & Research | Snap Surveys | |---|---|---| | **Branching/Skip Logic** | 8.9 (433 reviews) | Not enough data | | **Branding** | 8.5 (395 reviews) | Not enough data | | **Multimedia Support** | 8.5 (359 reviews) | Not enough data | | **Multilingual Surveys** | 8.6 (313 reviews) | Not enough data | #### Survey Insights | Feature | Qualtrics Strategy & Research | Snap Surveys | |---|---|---| | **Reporting & Analytics** | 8.5 (451 reviews) | Not enough data | | **BI Tools Integration** | 8.4 (290 reviews) | Not enough data | | **Data Exporting** | 8.7 (440 reviews) | Not enough data | | **Permissions** | 8.5 (386 reviews) | Not enough data | #### Agentic AI - Survey | Feature | Qualtrics Strategy & Research | Snap Surveys | |---|---|---| | **Adaptive Learning** | 7.6 (12 reviews) | Not enough data | | **Proactive Assistance** | 7.6 (12 reviews) | Not enough data | | **Decision Making** | 8.3 (14 reviews) | Not enough data | ### Brand Intelligence | Product | Score | Reviews | |---|---|---| | **Qualtrics Strategy & Research** | 8.7/10 | 83 | | **Snap Surveys** | N/A | N/A | #### Brand Signals | Feature | Qualtrics Strategy & Research | Snap Surveys | |---|---|---| | **Comparison** | 8.8 (66 reviews) | Not enough data | | **AI** | 8.2 (65 reviews) | Not enough data | | **Brand Health** | 9.0 (65 reviews) | Not enough data | #### Brand Analytics | Feature | Qualtrics Strategy & Research | Snap Surveys | |---|---|---| | **Trend Analysis** | 8.8 (68 reviews) | Not enough data | | **Tracking** | 8.7 (69 reviews) | Not enough data | ### Consumer Insights Platforms | Product | Score | Reviews | |---|---|---| | **Qualtrics Strategy & Research** | N/A | N/A | | **Snap Surveys** | N/A | N/A | #### Survey Design - Consumer Insights Platforms | Feature | Qualtrics Strategy & Research | Snap Surveys | |---|---|---| | **Multi-Use Methodologies** | Not enough data | Not enough data | | **Industry & Locale Adaptability** | Not enough data | Not enough data | | **Behavioral & Adaptive Logic Guidance** | Not enough data | Not enough data | | **Self-Serve Survey Builder** | Not enough data | Not enough data | | **AI Smart Probes** | Not enough data | Not enough data | #### Audience Access - Consumer Insights Platforms | Feature | Qualtrics Strategy & Research | Snap Surveys | |---|---|---| | **Flexible Audience Options** | Not enough data | Not enough data | | **Customer Data Upload** | Not enough data | Not enough data | | **Consumer Panels** | Not enough data | Not enough data | #### Data Collection - Consumer Insights Platforms | Feature | Qualtrics Strategy & Research | Snap Surveys | |---|---|---| | **Rapid Research** | Not enough data | Not enough data | | **Quality Assurance** | Not enough data | Not enough data | | **Mobile / Mixed Mode** | Not enough data | Not enough data | #### Analytics - Consumer Insights Platforms | Feature | Qualtrics Strategy & Research | Snap Surveys | |---|---|---| | **AI-Powered Insights** | Not enough data | Not enough data | | **Qualitative Research Support** | Not enough data | Not enough data | | **Benchmarking & Norms** | Not enough data | Not enough data | #### Collaboration - Consumer Insights Platforms | Feature | Qualtrics Strategy & Research | Snap Surveys | |---|---|---| | **Dashboards & Embedded Integrations** | Not enough data | Not enough data | | **Embeddable Reports** | Not enough data | Not enough data | | **Shared Workspaces** | Not enough data | Not enough data | --- ## Categories **Shared Categories (1):** [Survey Software](https://www.g2.com/categories/survey) **Unique to Qualtrics Strategy & Research (6):** [Brand Intelligence Software](https://www.g2.com/categories/brand-intelligence), [Experience Management Software](https://www.g2.com/categories/experience-management), [Statistical Analysis Software](https://www.g2.com/categories/statistical-analysis), [Market Intelligence Software](https://www.g2.com/categories/market-intelligence), [User Research Tools](https://www.g2.com/categories/user-research), [Consumer Insights Platforms](https://www.g2.com/categories/consumer-insights-platforms) --- ## Reviewer Demographics ### By Company Size | Segment | Qualtrics Strategy & Research | Snap Surveys | |---|---|---| | **Small-Business** | 21.7% | 28.6% | | **Mid-Market** | 33.4% | 21.4% | | **Enterprise** | 45.0% | 50.0% | ### By Industry #### Qualtrics Strategy & Research - **Higher Education:** 21.1% - **Education Management:** 11.7% - **Research:** 7.7% - **Information Technology and Services:** 6.7% - **Market Research:** 4.3% - **Hospital & Health Care:** 3.6% - **Marketing and Advertising:** 3.3% - **Financial Services:** 2.7% - **Computer Software:** 2.6% - **Non-Profit Organization Management:** 2.4% - **Other:** 33.9% #### Snap Surveys - **Management Consulting:** 28.6% - **Marketing and Advertising:** 14.3% - **Higher Education:** 14.3% - **Telecommunications:** 7.1% - **Staffing and Recruiting:** 7.1% - **Internet:** 7.1% - **Information Technology and Services:** 7.1% - **Hospital & Health Care:** 7.1% - **Education Management:** 7.1% --- ## Alternatives ### Alternatives to Qualtrics Strategy & Research - [SurveySparrow](https://www.g2.com/products/surveysparrow/reviews) — 4.4/5 stars (2058 reviews) - [QuestionPro](https://www.g2.com/products/questionpro/reviews) — 4.5/5 stars (1134 reviews) - [UserTesting](https://www.g2.com/products/usertesting/reviews) — 4.4/5 stars (788 reviews) - [SurveyMonkey](https://www.g2.com/products/surveymonkey/reviews) — 4.4/5 stars (23533 reviews) - [AskNicely](https://www.g2.com/products/asknicely/reviews) — 4.7/5 stars (1050 reviews) - [Zoho Survey](https://www.g2.com/products/zoho-survey/reviews) — 4.4/5 stars (1030 reviews) - [Typeform](https://www.g2.com/products/typeform/reviews) — 4.5/5 stars (992 reviews) - [Alchemer Survey](https://www.g2.com/products/alchemer-survey/reviews) — 4.4/5 stars (948 reviews) - [IBM SPSS Statistics](https://www.g2.com/products/ibm-spss-statistics/reviews) — 4.2/5 stars (927 reviews) - [Microsoft Forms](https://www.g2.com/products/microsoft-forms/reviews) — 4.4/5 stars (468 reviews) ### Alternatives to Snap Surveys - [SurveyMonkey](https://www.g2.com/products/surveymonkey/reviews) — 4.4/5 stars (23533 reviews) - [Microsoft Forms](https://www.g2.com/products/microsoft-forms/reviews) — 4.4/5 stars (468 reviews) - [Alchemer Survey](https://www.g2.com/products/alchemer-survey/reviews) — 4.4/5 stars (948 reviews) - [QuestionPro](https://www.g2.com/products/questionpro/reviews) — 4.5/5 stars (1134 reviews) - [Typeform](https://www.g2.com/products/typeform/reviews) — 4.5/5 stars (992 reviews) - [SurveySparrow](https://www.g2.com/products/surveysparrow/reviews) — 4.4/5 stars (2058 reviews) - [Intuit Mailchimp All-in-One Marketing Platform](https://www.g2.com/products/intuit-mailchimp-all-in-one-marketing-platform/reviews) — 4.4/5 stars (5419 reviews) - [Mentimeter](https://www.g2.com/products/mentimeter/reviews) — 4.7/5 stars (788 reviews) - [Jotform](https://www.g2.com/products/jotform/reviews) — 4.7/5 stars (5109 reviews) - [Formstack Forms](https://www.g2.com/products/formstack-forms/reviews) — 4.3/5 stars (471 reviews) --- ## Top Discussions ### Qualtrics Strategy & Research - Title: [Is qualtrics better than SurveyMonkey?](https://www.g2.com/discussions/is-qualtrics-better-than-surveymonkey) — 3 comments, 1 upvote > **Top comment:** "Yes in so many ways from the customized survey creation to the dashboards that align with them. With the ability to upload data and automate processes the..." - Title: [Is there a possibility of adding customer support in IST time?](https://www.g2.com/discussions/49676-is-there-a-possibility-of-adding-customer-support-in-ist-time) — 3 comments, 1 upvote > **Top comment:** "need id" - Title: [What would be the best way to restart on the basics, as I am having a little trouble on trying to get and start an existing project](https://www.g2.com/discussions/what-would-be-the-best-way-to-restart-on-the-basics-as-i-am-having-a-little-trouble-on-trying-to-get-and-start-an-existing-project) — 3 comments, 1 upvote > **Top comment:** "Qualtrics has great training. Check out the help section located in the top right of your account after you log in." - Title: [What is Qualtrics CoreXM used for?](https://www.g2.com/discussions/what-is-qualtrics-corexm-used-for) — 2 comments, 2 upvotes > **Top comment:** "The CoreXM product is used to build, optimize and analyze market research surveys. It includes tools to optimize, share, and report on results." - Title: [How can I use Qualtrics Research Core more at my University?](https://www.g2.com/discussions/15594-how-can-i-use-qualtrics-research-core-more-at-my-university) — 2 comments, 1 upvote > **Top comment:** "Does your University have a subscription to Qualtrics. We have faculty who use it for research all the time." ### Snap Surveys No discussions available for this product. --- **Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/qualtrics-strategy-research-vs-snap-surveys)