# Qualtrics Strategy & Research vs QuestionPro Comparison --- ## AI Generated Summary - **G2 reviewers report** that both Qualtrics Strategy & Research and QuestionPro offer user-friendly interfaces, but users of Qualtrics particularly appreciate its **intuitive design** and the ability to create surveys with various question types easily. One user noted the platform's depth in survey customization, which enhances the overall experience. - **According to verified reviews** , QuestionPro excels in **community engagement** features, allowing users to segment responses by demographics effectively. This capability is highlighted by users who find it beneficial for understanding specific community needs, making it a strong choice for organizations focused on targeted feedback. - **Users say** that Qualtrics provides a robust **survey setup experience** , with many praising its flexibility and ease of use. Reviewers have mentioned how quickly they can set up surveys, which is a significant advantage for teams needing to gather insights rapidly. - **Reviewers mention** that QuestionPro's **advanced features** are accessible without a steep learning curve, making it easy for users to create and distribute professional surveys. This user-friendliness is a key factor for those who may not have extensive experience with survey tools. - **G2 reviewers highlight** that while both platforms offer good support, QuestionPro edges out with slightly higher ratings in **quality of support**. Users appreciate the responsiveness and helpfulness of the support team, which can be crucial for organizations that rely on timely assistance. - **According to recent feedback** , Qualtrics shines in its **integration capabilities** , allowing users to link surveys to other tools their organizations use. This feature is particularly valued by users who need seamless workflows and data management across platforms. | | Qualtrics Strategy & Research | QuestionPro | |---|---|---| | **Star Rating** | 4.4 out of 5 | 4.5 out of 5 | | **Total Reviews** | 3,017 | 1,142 | | **Largest Market Segment** | Enterprise (45.0% of reviews) | Small-Business (60.7% of reviews) | | **Entry Level Price** | No pricing available | Free | --- ## Top Pros & Cons ### Qualtrics Strategy & Research Pros: - Ease of Use (295 reviews) - Survey Creation (246 reviews) Cons: - Survey Issues (79 reviews) - Survey Limitations (62 reviews) ### QuestionPro Pros: - Ease of Use (303 reviews) - Helpful (128 reviews) Cons: - Survey Issues (77 reviews) - Learning Curve (51 reviews) --- ## Ratings Comparison | Rating | Qualtrics Strategy & Research | QuestionPro | |---|---|---| | **Meets Requirements** | 8.9 (2516 reviews) | 9.0 (857 reviews) | | **Ease of Use** | 8.5 (2521 reviews) | 8.8 (876 reviews) | | **Ease of Setup** | 8.3 (1070 reviews) | 9.0 (528 reviews) | | **Ease of Admin** | 8.4 (1036 reviews) | 8.9 (382 reviews) | | **Quality of Support** | 8.7 (2190 reviews) | 8.9 (754 reviews) | | **Has the product been a good partner in doing business?** | 8.7 (964 reviews) | 9.1 (362 reviews) | | **Product Direction (% positive)** | 8.1 (2428 reviews) | 8.4 (811 reviews) | --- ## Pricing ### Qualtrics Strategy & Research #### Entry-Level Pricing No pricing available #### Free Trial Yes ### QuestionPro #### Entry-Level Pricing Plan: Essentials Price: Free Description: Unbeatable features that support businesses long term needs. Key Features: - No credit card required‪ - 25+ question types - Customize to your brand colors [Browse all 4 editions](https://www.g2.com/products/questionpro/pricing) #### Free Trial Yes --- ## Features Comparison By Category ### User Research | Product | Score | Reviews | |---|---|---| | **Qualtrics Strategy & Research** | 7.6/10 | 20 | | **QuestionPro** | N/A | N/A | #### User Response Methods | Feature | Qualtrics Strategy & Research | QuestionPro | |---|---|---| | **Survey** | 8.8 (15 reviews) | Not enough data | | **Video Snippets** | 6.3 (8 reviews) | Not enough data | | **Video Interview** | 5.7 (7 reviews) | Not enough data | | **Photo Submission** | 7.3 (8 reviews) | Not enough data | | **Text/Notes** | 8.3 (9 reviews) | Not enough data | #### Participant Selection | Feature | Qualtrics Strategy & Research | QuestionPro | |---|---|---| | **In-App** | 6.9 (9 reviews) | Not enough data | | **In-Store** | 6.9 (8 reviews) | Not enough data | | **On-Site** | 7.5 (8 reviews) | Not enough data | | **Recruitment Pool** | 8.1 (8 reviews) | Not enough data | #### Insights | Feature | Qualtrics Strategy & Research | QuestionPro | |---|---|---| | **Analytics** | 9.0 (13 reviews) | Not enough data | | **Collaboration** | 8.0 (9 reviews) | Not enough data | | **Sorting** | 8.8 (10 reviews) | Not enough data | #### Generative AI | Feature | Qualtrics Strategy & Research | QuestionPro | |---|---|---| | **AI Text Summarization** | 7.3 (8 reviews) | Not enough data | ### Statistical Analysis | Product | Score | Reviews | |---|---|---| | **Qualtrics Strategy & Research** | 8.0/10 | 14 | | **QuestionPro** | N/A | N/A | #### Administration | Feature | Qualtrics Strategy & Research | QuestionPro | |---|---|---| | **Quality Control** | 8.5 (12 reviews) | Not enough data | | **Data Sampling** | 8.2 (12 reviews) | Not enough data | | **Collaboration** | 8.9 (12 reviews) | Not enough data | #### Capabilities | Feature | Qualtrics Strategy & Research | QuestionPro | |---|---|---| | **Data Visualization** | 8.3 (12 reviews) | Not enough data | | **Survival Analysis** | 8.5 (12 reviews) | Not enough data | | **Risk Data Attributes** | 8.3 (11 reviews) | Not enough data | | **Cost Analysis** | 8.1 (12 reviews) | Not enough data | #### Methodology | Feature | Qualtrics Strategy & Research | QuestionPro | |---|---|---| | **ANOVA Support** | 8.3 (10 reviews) | Not enough data | | **Regression** | 7.0 (10 reviews) | Not enough data | | **Time Series Analysis** | 7.1 (11 reviews) | Not enough data | #### Generative AI | Feature | Qualtrics Strategy & Research | QuestionPro | |---|---|---| | **AI Text Generation** | 7.4 (9 reviews) | Not enough data | | **AI Text Summarization** | 7.7 (10 reviews) | Not enough data | ### Experience Management | Product | Score | Reviews | |---|---|---| | **Qualtrics Strategy & Research** | 7.5/10 | 12 | | **QuestionPro** | 9.0/10 | 8 | #### Analytics | Feature | Qualtrics Strategy & Research | QuestionPro | |---|---|---| | **Net Promoter Score (NPS)** | 8.3 (8 reviews) | 9.4 (6 reviews) | | **Customer Satisfaction (CSAT) Score** | 8.7 (9 reviews) | 8.6 (7 reviews) | | **Customer Effort Score (CES)** | 8.3 (8 reviews) | Not enough data | | **Gamification** | 7.3 (8 reviews) | Not enough data | #### Customization | Feature | Qualtrics Strategy & Research | QuestionPro | |---|---|---| | **Stakeholder Management** | 7.9 (8 reviews) | Not enough data | | **Multilanguage Support** | 7.8 (9 reviews) | Not enough data | | **Multiple Branding Support** | 8.1 (7 reviews) | Not enough data | | **Vertical-specific Solutions** | 8.6 (7 reviews) | Not enough data | #### Generative AI | Feature | Qualtrics Strategy & Research | QuestionPro | |---|---|---| | **AI Text Generation** | 6.4 (7 reviews) | Not enough data | | **AI Text Summarization** | 6.4 (7 reviews) | Not enough data | #### Agentic AI - Experience Management | Feature | Qualtrics Strategy & Research | QuestionPro | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Cross-system Integration** | 6.3 (5 reviews) | Not enough data | | **Natural Language Interaction** | 5.7 (5 reviews) | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | ### Market Intelligence | Product | Score | Reviews | |---|---|---| | **Qualtrics Strategy & Research** | 6.8/10 | 11 | | **QuestionPro** | N/A | N/A | #### Data collection | Feature | Qualtrics Strategy & Research | QuestionPro | |---|---|---| | **Natural Language Processing (NLP)** | 7.1 (7 reviews) | Not enough data | | **Data Sources** | 7.4 (7 reviews) | Not enough data | | **Custom Research Sources** | 8.1 (7 reviews) | Not enough data | | **Lead Enrichment** | 6.9 (6 reviews) | Not enough data | | **Advanced Data Collection** | 6.9 (7 reviews) | Not enough data | #### Segment Trending | Feature | Qualtrics Strategy & Research | QuestionPro | |---|---|---| | **Web** | 6.0 (7 reviews) | Not enough data | | **Social** | 6.1 (6 reviews) | Not enough data | | **Benchmarks** | 7.4 (7 reviews) | Not enough data | | **Finance ** | 5.7 (7 reviews) | Not enough data | #### Analysis | Feature | Qualtrics Strategy & Research | QuestionPro | |---|---|---| | **Custom Dashboards** | 7.2 (9 reviews) | Not enough data | | **Reports** | 7.7 (8 reviews) | Not enough data | | **Integrations** | 5.8 (8 reviews) | Not enough data | #### Platform | Feature | Qualtrics Strategy & Research | QuestionPro | |---|---|---| | **Search** | 7.0 (9 reviews) | Not enough data | | **User, Role, And Access Management** | 6.9 (8 reviews) | Not enough data | | **Mobile User Support** | 6.9 (9 reviews) | Not enough data | | **Alerts** | 6.0 (8 reviews) | Not enough data | | **Collaboration** | 7.1 (8 reviews) | Not enough data | | **Compliance** | 7.1 (8 reviews) | Not enough data | #### Agentic AI - Market Intelligence | Feature | Qualtrics Strategy & Research | QuestionPro | |---|---|---| | **Cross-system Integration** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | ### Survey | Product | Score | Reviews | |---|---|---| | **Qualtrics Strategy & Research** | 8.5/10 | 511 | | **QuestionPro** | 8.4/10 | 704 | #### Survey Management | Feature | Qualtrics Strategy & Research | QuestionPro | |---|---|---| | **Survey Builder** | 9.0 (458 reviews) | 9.1 (663 reviews) | | **Question Types** | 9.1 (455 reviews) | 9.1 (670 reviews) | | **Templates** | 8.4 (398 reviews) | 8.5 (569 reviews) | | **Survey Distribution** | 8.9 (451 reviews) | 8.9 (617 reviews) | #### Survey Customization | Feature | Qualtrics Strategy & Research | QuestionPro | |---|---|---| | **Branching/Skip Logic** | 8.9 (434 reviews) | 8.8 (593 reviews) | | **Branding** | 8.5 (395 reviews) | 8.5 (565 reviews) | | **Multimedia Support** | 8.5 (359 reviews) | 8.4 (486 reviews) | | **Multilingual Surveys** | 8.6 (313 reviews) | 8.2 (432 reviews) | #### Survey Insights | Feature | Qualtrics Strategy & Research | QuestionPro | |---|---|---| | **Reporting & Analytics** | 8.5 (453 reviews) | 8.7 (640 reviews) | | **BI Tools Integration** | 8.4 (291 reviews) | 8.2 (401 reviews) | | **Data Exporting** | 8.7 (440 reviews) | 8.9 (605 reviews) | | **Permissions** | 8.5 (386 reviews) | 8.6 (522 reviews) | #### Agentic AI - Survey | Feature | Qualtrics Strategy & Research | QuestionPro | |---|---|---| | **Adaptive Learning** | 7.6 (12 reviews) | 7.5 (48 reviews) | | **Proactive Assistance** | 7.6 (12 reviews) | 7.4 (54 reviews) | | **Decision Making** | 8.3 (14 reviews) | 7.7 (52 reviews) | ### 360 Feedback Software | Product | Score | Reviews | |---|---|---| | **Qualtrics Strategy & Research** | N/A | N/A | | **QuestionPro** | N/A | N/A | #### Performance reviews | Feature | Qualtrics Strategy & Research | QuestionPro | |---|---|---| | **customizable forms** | Not enough data | Not enough data | | **360 reviews** | Not enough data | Not enough data | #### Feedback | Feature | Qualtrics Strategy & Research | QuestionPro | |---|---|---| | **requesting feedback** | Not enough data | Not enough data | | **continuous feedback** | Not enough data | Not enough data | #### Data | Feature | Qualtrics Strategy & Research | QuestionPro | |---|---|---| | **Dashboard and Reporting** | Not enough data | Not enough data | | **Historical Analysis** | Not enough data | Not enough data | ### Brand Intelligence | Product | Score | Reviews | |---|---|---| | **Qualtrics Strategy & Research** | 8.7/10 | 83 | | **QuestionPro** | N/A | N/A | #### Brand Signals | Feature | Qualtrics Strategy & Research | QuestionPro | |---|---|---| | **Comparison** | 8.8 (66 reviews) | Not enough data | | **AI** | 8.2 (65 reviews) | Not enough data | | **Brand Health** | 9.0 (65 reviews) | Not enough data | #### Brand Analytics | Feature | Qualtrics Strategy & Research | QuestionPro | |---|---|---| | **Trend Analysis** | 8.8 (68 reviews) | Not enough data | | **Tracking** | 8.7 (69 reviews) | Not enough data | ### Talent Management | Product | Score | Reviews | |---|---|---| | **Qualtrics Strategy & Research** | N/A | N/A | | **QuestionPro** | N/A | N/A | #### Generative AI | Feature | Qualtrics Strategy & Research | QuestionPro | |---|---|---| | **AI Text Generation** | Not enough data | Not enough data | | **AI Text Summarization** | Not enough data | Not enough data | ### Employee Experience | Product | Score | Reviews | |---|---|---| | **Qualtrics Strategy & Research** | N/A | N/A | | **QuestionPro** | N/A | N/A | #### Core Features - Employee Experience Software | Feature | Qualtrics Strategy & Research | QuestionPro | |---|---|---| | **Employee Lifecycle Management** | Not enough data | Not enough data | | **Communication** | Not enough data | Not enough data | #### People Analytics - Employee Experience Software | Feature | Qualtrics Strategy & Research | QuestionPro | |---|---|---| | **Action Plan** | Not enough data | Not enough data | | **Productivity** | Not enough data | Not enough data | #### Advanced Features - Employee Experience Software | Feature | Qualtrics Strategy & Research | QuestionPro | |---|---|---| | **Digital Experience Management** | Not enough data | Not enough data | | **Benchmarking** | Not enough data | Not enough data | | **Employee Listening** | Not enough data | Not enough data | #### Employee Improvement - Employee Experience Software | Feature | Qualtrics Strategy & Research | QuestionPro | |---|---|---| | **Performance Management** | Not enough data | Not enough data | | **Learning** | Not enough data | Not enough data | | **Team Building** | Not enough data | Not enough data | ### Consumer Insights Platforms | Product | Score | Reviews | |---|---|---| | **Qualtrics Strategy & Research** | N/A | N/A | | **QuestionPro** | N/A | N/A | #### Survey Design - Consumer Insights Platforms | Feature | Qualtrics Strategy & Research | QuestionPro | |---|---|---| | **Multi-Use Methodologies** | Not enough data | Not enough data | | **Industry & Locale Adaptability** | Not enough data | Not enough data | | **Behavioral & Adaptive Logic Guidance** | Not enough data | Not enough data | | **Self-Serve Survey Builder** | Not enough data | Not enough data | | **AI Smart Probes** | Not enough data | Not enough data | #### Audience Access - Consumer Insights Platforms | Feature | Qualtrics Strategy & Research | QuestionPro | |---|---|---| | **Flexible Audience Options** | Not enough data | Not enough data | | **Customer Data Upload** | Not enough data | Not enough data | | **Consumer Panels** | Not enough data | Not enough data | #### Data Collection - Consumer Insights Platforms | Feature | Qualtrics Strategy & Research | QuestionPro | |---|---|---| | **Rapid Research** | Not enough data | Not enough data | | **Quality Assurance** | Not enough data | Not enough data | | **Mobile / Mixed Mode** | Not enough data | Not enough data | #### Analytics - Consumer Insights Platforms | Feature | Qualtrics Strategy & Research | QuestionPro | |---|---|---| | **AI-Powered Insights** | Not enough data | Not enough data | | **Qualitative Research Support** | Not enough data | Not enough data | | **Benchmarking & Norms** | Not enough data | Not enough data | #### Collaboration - Consumer Insights Platforms | Feature | Qualtrics Strategy & Research | QuestionPro | |---|---|---| | **Dashboards & Embedded Integrations** | Not enough data | Not enough data | | **Embeddable Reports** | Not enough data | Not enough data | | **Shared Workspaces** | Not enough data | Not enough data | --- ## Categories **Shared Categories (2):** [Survey Software](https://www.g2.com/categories/survey), [Experience Management Software](https://www.g2.com/categories/experience-management) **Unique to Qualtrics Strategy & Research (5):** [Brand Intelligence Software](https://www.g2.com/categories/brand-intelligence), [Statistical Analysis Software](https://www.g2.com/categories/statistical-analysis), [Market Intelligence Software](https://www.g2.com/categories/market-intelligence), [User Research Tools](https://www.g2.com/categories/user-research), [Consumer Insights Platforms](https://www.g2.com/categories/consumer-insights-platforms) **Unique to QuestionPro (2):** [360 Feedback Software](https://www.g2.com/categories/360-feedback-software), [Employee Experience Software](https://www.g2.com/categories/employee-experience) --- ## Reviewer Demographics ### By Company Size | Segment | Qualtrics Strategy & Research | QuestionPro | |---|---|---| | **Small-Business** | 21.7% | 60.7% | | **Mid-Market** | 33.4% | 22.5% | | **Enterprise** | 45.0% | 16.8% | ### By Industry #### Qualtrics Strategy & Research - **Higher Education:** 21.1% - **Education Management:** 11.7% - **Research:** 7.7% - **Information Technology and Services:** 6.7% - **Market Research:** 4.3% - **Hospital & Health Care:** 3.6% - **Marketing and Advertising:** 3.3% - **Financial Services:** 2.7% - **Computer Software:** 2.6% - **Non-Profit Organization Management:** 2.4% - **Other:** 33.9% #### QuestionPro - **Non-Profit Organization Management:** 23.9% - **Higher Education:** 13.6% - **Education Management:** 6.0% - **Research:** 4.8% - **Market Research:** 4.0% - **Information Technology and Services:** 2.7% - **Hospital & Health Care:** 2.5% - **Marketing and Advertising:** 2.3% - **Civic & Social Organization:** 2.0% - **Primary/Secondary Education:** 1.9% - **Other:** 36.3% --- ## Alternatives ### Alternatives to Qualtrics Strategy & Research - [SurveySparrow](https://www.g2.com/products/surveysparrow/reviews) — 4.4/5 stars (2063 reviews) - [UserTesting](https://www.g2.com/products/usertesting/reviews) — 4.4/5 stars (792 reviews) - [SurveyMonkey](https://www.g2.com/products/surveymonkey/reviews) — 4.4/5 stars (23551 reviews) - [AskNicely](https://www.g2.com/products/asknicely/reviews) — 4.7/5 stars (1050 reviews) - [Zoho Survey](https://www.g2.com/products/zoho-survey/reviews) — 4.4/5 stars (1037 reviews) - [Typeform](https://www.g2.com/products/typeform/reviews) — 4.5/5 stars (1004 reviews) - [Alchemer Survey](https://www.g2.com/products/alchemer-survey/reviews) — 4.4/5 stars (952 reviews) - [IBM SPSS Statistics](https://www.g2.com/products/ibm-spss-statistics/reviews) — 4.2/5 stars (928 reviews) - [Microsoft Forms](https://www.g2.com/products/microsoft-forms/reviews) — 4.4/5 stars (472 reviews) - [Jotform](https://www.g2.com/products/jotform/reviews) — 4.7/5 stars (5202 reviews) ### Alternatives to QuestionPro - [SurveySparrow](https://www.g2.com/products/surveysparrow/reviews) — 4.4/5 stars (2063 reviews) - [SurveyMonkey](https://www.g2.com/products/surveymonkey/reviews) — 4.4/5 stars (23551 reviews) - [Alchemer Survey](https://www.g2.com/products/alchemer-survey/reviews) — 4.4/5 stars (952 reviews) - [Jotform](https://www.g2.com/products/jotform/reviews) — 4.7/5 stars (5202 reviews) - [Microsoft Forms](https://www.g2.com/products/microsoft-forms/reviews) — 4.4/5 stars (472 reviews) - [Qualtrics Customer Experience](https://www.g2.com/products/qualtrics-customer-experience/reviews) — 4.3/5 stars (751 reviews) - [Typeform](https://www.g2.com/products/typeform/reviews) — 4.5/5 stars (1004 reviews) - [Zoho Survey](https://www.g2.com/products/zoho-survey/reviews) — 4.4/5 stars (1037 reviews) - [Google Workspace](https://www.g2.com/products/google-workspace/reviews) — 4.6/5 stars (48063 reviews) - [FormAssembly](https://www.g2.com/products/formassembly/reviews) — 4.5/5 stars (400 reviews) --- ## Top Discussions ### Qualtrics Strategy & Research - Title: [Is qualtrics better than SurveyMonkey?](https://www.g2.com/discussions/is-qualtrics-better-than-surveymonkey) — 3 comments, 1 upvote > **Top comment:** "Yes in so many ways from the customized survey creation to the dashboards that align with them. With the ability to upload data and automate processes the..." - Title: [Is there a possibility of adding customer support in IST time?](https://www.g2.com/discussions/49676-is-there-a-possibility-of-adding-customer-support-in-ist-time) — 3 comments, 1 upvote > **Top comment:** "need id" - Title: [What would be the best way to restart on the basics, as I am having a little trouble on trying to get and start an existing project](https://www.g2.com/discussions/what-would-be-the-best-way-to-restart-on-the-basics-as-i-am-having-a-little-trouble-on-trying-to-get-and-start-an-existing-project) — 3 comments, 1 upvote > **Top comment:** "Qualtrics has great training. Check out the help section located in the top right of your account after you log in." - Title: [What is Qualtrics CoreXM used for?](https://www.g2.com/discussions/what-is-qualtrics-corexm-used-for) — 2 comments, 2 upvotes > **Top comment:** "The CoreXM product is used to build, optimize and analyze market research surveys. It includes tools to optimize, share, and report on results." - Title: [How can I use Qualtrics Research Core more at my University?](https://www.g2.com/discussions/15594-how-can-i-use-qualtrics-research-core-more-at-my-university) — 2 comments, 1 upvote > **Top comment:** "Does your University have a subscription to Qualtrics. We have faculty who use it for research all the time." ### QuestionPro - Title: [How to reach out to support team? How do I reset my password?](https://www.g2.com/discussions/how-to-reach-out-to-support-team-how-do-i-reset-my-password) — 3 comments > **Top comment:** "You can get in touch with our support team by clicking on the following link: https://www.QuestionPro.com/info/contactUs.html They will definitely resolve..." - Title: [How can I get in touch with the community of experts?](https://www.g2.com/discussions/comment-puis-je-entrer-en-contact-avec-la-communaute-d-experts) — 2 comments, 1 upvote > **Top comment:** "Hi Benejah, You can use the chat at www.questionpro.com and somebody will respond to your inquiries!" - Title: [Is there anyway I can become one of your member in your organization](https://www.g2.com/discussions/50888-is-there-anyway-i-can-become-one-of-your-member-in-your-organization) — 2 comments, 1 upvote > **Top comment:** "You should contact their support and see if they reply / are interested. " - Title: [Could you enlarge the size of media library?](https://www.g2.com/discussions/49514-could-you-enlarge-the-size-of-media-library) — 2 comments, 1 upvote > **Top comment:** "Make the media library available to everyone. The size of the Media Library seems so small for me when it only allows me to submit files smaller than..." - Title: [Why don't you have formulas to calculate values between two fields?](https://www.g2.com/discussions/34453-why-don-t-you-have-formulas-to-calculate-values-between-two-fields) — 2 comments, 1 upvote > **Top comment:** "Actually, I have Grammarly for free right now. That's all I can afford. Calculating between two fields in so many applications (APPS) would be very..." --- **Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/qualtrics-strategy-research-vs-questionpro)