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Compare Qualtrics Strategy & Research and aytm 
Featured Products
At a Glance
Market Segments
Enterprise (44.9% of reviews)
Mid-Market (37.5% of reviews)
Entry-Level Pricing
No pricing available
Pay As You Go 1 License
Qualtrics Strategy & Research
Star Rating
(2,989)4.4 out of 5
Market Segments
Enterprise (44.9% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about Qualtrics Strategy & Researchaytm
Star Rating
(19)4.7 out of 5
Market Segments
Mid-Market (37.5% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
Pay As You Go 1 License
Browse all 2 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Qualtrics Strategy & Research excels in providing a comprehensive suite of tools for conducting research, with users highlighting its ability to gather both qualitative and quantitative feedback effectively. This versatility allows for targeted questionnaire flows, ensuring that specific questions reach the right audience.
- Users say that AYTM stands out for its user-friendly interface, making survey creation a smooth experience. Reviewers appreciate the platform's ease of navigation, which significantly aids in gathering valid information essential for their research.
- According to verified reviews, Qualtrics Strategy & Research receives higher overall satisfaction ratings, with users praising its powerful survey design and analytics tools. Many find that creating complex surveys is straightforward, and the reporting features help them quickly identify trends and insights.
- Reviewers mention that while AYTM offers a unique feature of sending surveys to unknown participants, which broadens the scope of data collection, it may not match the depth of analytics and reporting capabilities found in Qualtrics, which users find crucial for in-depth research.
- G2 reviewers highlight that Qualtrics Strategy & Research has a more extensive user base, particularly in the enterprise segment, which may indicate a more robust support system and community for users seeking assistance or best practices.
- Users express mixed feelings about the implementation process for both platforms. While AYTM is noted for its quick setup and user-friendly interface, some Qualtrics users have reported challenges in configuration, suggesting that the initial learning curve can be steeper despite its powerful features.
Pricing
Entry-Level Pricing
Qualtrics Strategy & Research
No pricing availableaytm
Lite
Pay As You Go
1 License
Independent, self-service research
- Regular, complex, and matrix question types
- Standard analysis views
- Self guided training and tutorials
Free Trial
Qualtrics Strategy & Research
Free Trial is available
aytm
Free Trial is available
Ratings
Meets Requirements
8.9
2,498
9.4
16
Ease of Use
8.5
2,502
9.2
16
Ease of Setup
8.3
1,052
8.9
6
Ease of Admin
8.4
1,024
8.9
6
Quality of Support
8.7
2,178
9.7
15
Has the product been a good partner in doing business?
8.7
950
9.0
5
Product Direction (% positive)
8.1
2,411
9.2
15
Features by Category
User Response Methods
8.5
11
Not enough data
6.2
7
Not enough data
5.7
7
Not enough data
7.3
8
Not enough data
8.3
9
Not enough data
Participant Selection
6.9
9
Not enough data
6.9
8
Not enough data
7.5
8
Not enough data
8.1
8
Not enough data
Insights
8.8
11
Not enough data
8.0
9
Not enough data
8.8
10
Not enough data
Generative AI
6.9
7
Not enough data
Administration
8.5
9
Not enough data
8.1
9
Not enough data
9.1
9
Not enough data
Capabilities
8.1
9
Not enough data
8.5
8
Not enough data
8.5
8
Not enough data
8.3
8
Not enough data
Methodology
8.5
8
Not enough data
7.0
9
Not enough data
7.0
9
Not enough data
Generative AI
6.9
7
Not enough data
7.1
7
Not enough data
Analytics
8.6
7
Not enough data
9.0
7
Not enough data
8.6
7
Not enough data
7.4
7
Not enough data
Customization
8.1
6
Not enough data
7.5
6
Not enough data
8.3
6
Not enough data
8.9
6
Not enough data
Generative AI
6.0
5
Not enough data
5.7
5
Not enough data
Agentic AI - Experience Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data collection
7.1
7
Not enough data
7.4
7
Not enough data
8.1
7
Not enough data
6.9
6
Feature Not Available
6.9
7
Not enough data
Segment Trending
6.0
7
Feature Not Available
6.1
6
Feature Not Available
7.4
7
Not enough data
5.7
7
Feature Not Available
Analysis
6.9
8
Not enough data
7.7
8
Not enough data
5.8
8
Not enough data
Platform
6.7
8
Feature Not Available
6.9
8
Not enough data
6.5
8
Not enough data
6.0
8
Feature Not Available
7.1
8
Not enough data
7.1
8
Not enough data
Agentic AI - Market Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Survey Management
9.0
448
Not enough data
9.1
451
Not enough data
8.4
396
Not enough data
8.9
447
Not enough data
Survey Customization
8.9
431
Not enough data
8.5
393
Not enough data
8.6
359
Not enough data
8.6
312
Not enough data
Survey Insights
8.5
440
Not enough data
8.4
288
Not enough data
8.7
436
Not enough data
8.5
385
Not enough data
Agentic AI - Survey
7.7
11
Feature Not Available
7.9
11
Feature Not Available
8.3
12
Feature Not Available
Brand Signals
8.8
67
Not enough data
8.2
66
Not enough data
9.0
66
Not enough data
Brand Analytics
8.8
69
Not enough data
8.7
70
Not enough data
Survey Design - Consumer Insights Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Audience Access - Consumer Insights Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Collection - Consumer Insights Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics - Consumer Insights Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Collaboration - Consumer Insights Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Qualtrics Strategy & Research and aytm are categorized as Survey, Market Intelligence, and Consumer Insights Platforms
Unique Categories
Qualtrics Strategy & Research is categorized as Brand Intelligence, Experience Management, Statistical Analysis, and User Research
aytm has no unique categories
Reviews
Reviewers' Company Size
Qualtrics Strategy & Research
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
aytm
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Higher Education
21.1%
Education Management
11.7%
Research
7.7%
Information Technology and Services
6.6%
Market Research
4.4%
Other
48.4%
Market Research
18.8%
Computer Software
12.5%
Writing and Editing
6.3%
Research
6.3%
Packaging and Containers
6.3%
Other
50.0%
Alternatives
Discussions
What would be the best way to restart on the basics, as I am having a little trouble on trying to get and start an existing project
3 Comments
MK
I highly recommend my users don't open Qualtrics until they've designed their survey/form/process "on paper." you shouldn't bother using Qualtrics until you...Read more
Is qualtrics better than SurveyMonkey?
3 Comments
RB
Yes in so many ways from the customized survey creation to the dashboards that align with them. With the ability to upload data and automate processes the...Read more
Do you offer both list surveys and panel surveys?
1 Comment
Official Response from aytm
AYTM offers two types of surveys; List Surveys and Panel Surveys.
A Panel Survey is when you want to purchase our proprietary panel of respondents. We...Read more
What is conjoint segmentation?
1 Comment
Official Response from aytm
Conjoint Segmentation is a Choice-Based Conjoint variant with the aim to provide detailed information on the sample with several segments of respondents...Read more
What is Advanced MaxDiff?
1 Comment
Official Response from aytm
The Advanced MaxDiff test is a great way to compare many alternatives without overwhelming respondents by asking them to read and consider all items at once....Read more
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