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Compare Qualtrics Strategy & Research and Typeform 
Featured Products
At a Glance
Market Segments
Enterprise (44.9% of reviews)
Small-Business (65.0% of reviews)
Entry-Level Pricing
No pricing available
Free Per Month
Qualtrics Strategy & Research
Star Rating
(2,991)4.4 out of 5
Market Segments
Enterprise (44.9% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about Qualtrics Strategy & ResearchTypeform
Star Rating
(939)4.5 out of 5
Market Segments
Small-Business (65.0% of reviews)
Pros & Cons
Entry-Level Pricing
Free Per Month
Free Trial is available
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Typeform excels in user-friendliness, with many users praising its intuitive drag-and-drop interface that makes form building a breeze, even for those who aren't tech-savvy. In contrast, while Qualtrics Strategy & Research offers powerful survey design tools, some users find it more complex to navigate.
- Users say that Qualtrics Strategy & Research is a robust tool for conducting in-depth research, allowing for complex surveys with advanced question logic and branching. This capability is particularly appreciated by enterprise users who need detailed analytics, whereas Typeform is often favored by small businesses for simpler, straightforward forms.
- Reviewers mention that Typeform's customization options allow users to create forms that align closely with their brand identity, enhancing the overall user experience. Qualtrics, while offering strong branding features, may not provide the same level of ease in customization that Typeform users enjoy.
- According to verified reviews, both platforms receive high marks for their survey building capabilities, with users noting that Qualtrics provides powerful analytics tools that help spot trends quickly. However, Typeform's ease of use and quick setup process make it a preferred choice for those who need to deploy forms rapidly.
- Users appreciate the quality of support from both platforms, but Qualtrics Strategy & Research has a slight edge in terms of overall support quality. Reviewers highlight that the support team is responsive and knowledgeable, which is crucial for users navigating its more complex features.
- G2 reviewers highlight that while both products have strong survey distribution capabilities, Qualtrics offers more advanced options for targeting specific audiences, which is essential for detailed research projects. Typeform, on the other hand, is often seen as more accessible for general feedback collection, making it a go-to for small businesses.
Pricing
Entry-Level Pricing
Qualtrics Strategy & Research
No pricing availableTypeform
FREE
Free
Per Month
Discover the possibilities of conversational forms
- 10 responses/month
- 1 user
- Unlimited typeforms
Free Trial
Qualtrics Strategy & Research
Free Trial is available
Typeform
Free Trial is available
Ratings
Meets Requirements
8.9
2,499
8.9
777
Ease of Use
8.5
2,503
9.3
788
Ease of Setup
8.3
1,052
9.1
503
Ease of Admin
8.4
1,024
9.0
427
Quality of Support
8.7
2,179
8.4
562
Has the product been a good partner in doing business?
8.7
950
8.8
407
Product Direction (% positive)
8.1
2,412
8.6
745
Features by Category
User Response Methods
8.6
12
Not enough data
6.7
8
Not enough data
6.3
8
Not enough data
7.6
9
Not enough data
8.5
10
Not enough data
Participant Selection
7.2
10
Not enough data
7.2
9
Not enough data
7.8
9
Not enough data
8.3
9
Not enough data
Insights
8.9
12
Not enough data
8.2
10
Not enough data
8.9
11
Not enough data
Generative AI
7.3
8
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
8.5
9
Not enough data
8.1
9
Not enough data
9.1
9
Not enough data
Capabilities
8.1
9
Not enough data
8.5
8
Not enough data
8.5
8
Not enough data
8.3
8
Not enough data
Methodology
8.5
8
Not enough data
7.0
9
Not enough data
7.0
9
Not enough data
Generative AI
6.9
7
Not enough data
7.1
7
Not enough data
Analytics
8.6
7
Not enough data
9.0
7
Not enough data
8.6
7
Not enough data
7.4
7
Not enough data
Customization
8.1
6
Not enough data
7.5
6
Not enough data
8.3
6
Not enough data
8.9
6
Not enough data
Generative AI
6.0
5
Not enough data
5.7
5
Not enough data
Agentic AI - Experience Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Monitoring
Not enough data
8.5
120
Not enough data
8.6
117
Not enough data
Feature Not Available
Agentic AI - Lead Capture
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Data Capture
Not enough data
8.7
119
Not enough data
8.9
115
Not enough data
8.4
107
Not enough data
8.7
111
Analytics
Not enough data
8.6
111
Not enough data
8.4
112
Customization
Not enough data
9.3
117
Not enough data
9.0
116
Not enough data
8.6
111
Not enough data
8.7
112
Data collection
7.1
7
Not enough data
7.4
7
Not enough data
8.1
7
Not enough data
6.9
6
Not enough data
6.9
7
Not enough data
Segment Trending
6.0
7
Not enough data
6.1
6
Not enough data
7.4
7
Not enough data
5.7
7
Not enough data
Analysis
6.9
8
Not enough data
7.7
8
Not enough data
5.8
8
Not enough data
Platform
6.7
8
Not enough data
6.9
8
Not enough data
6.5
8
Not enough data
6.0
8
Not enough data
7.1
8
Not enough data
7.1
8
Not enough data
Agentic AI - Market Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Survey Management
9.0
449
9.0
260
9.1
452
9.1
262
8.4
397
8.5
251
8.9
448
8.7
250
Survey Customization
8.9
432
8.7
255
8.5
394
8.5
246
8.6
360
8.4
230
8.6
313
7.9
198
Survey Insights
8.5
441
8.4
249
8.4
289
7.9
190
8.7
437
8.8
238
8.5
386
8.7
219
Agentic AI - Survey
7.9
12
Feature Not Available
8.1
12
Feature Not Available
8.5
13
Feature Not Available
Customization
Not enough data
8.5
187
Not enough data
8.9
193
Not enough data
9.0
192
Not enough data
9.0
197
Additional Functionality
Not enough data
8.8
177
Not enough data
Feature Not Available
Not enough data
8.4
173
Not enough data
7.6
152
Not enough data
8.6
173
Brand Signals
8.8
67
Not enough data
8.2
66
Not enough data
9.0
66
Not enough data
Brand Analytics
8.8
69
Not enough data
8.7
70
Not enough data
Survey Design - Consumer Insights Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Audience Access - Consumer Insights Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Collection - Consumer Insights Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics - Consumer Insights Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Collaboration - Consumer Insights Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Qualtrics Strategy & Research and Typeform are categorized as Survey
Unique Categories
Qualtrics Strategy & Research is categorized as Brand Intelligence, Experience Management, Statistical Analysis, Market Intelligence, User Research, and Consumer Insights Platforms
Typeform is categorized as Online Form Builder and Lead Capture
Reviews
Reviewers' Company Size
Qualtrics Strategy & Research
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Typeform
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Higher Education
21.1%
Education Management
11.7%
Research
7.7%
Information Technology and Services
6.6%
Market Research
4.4%
Other
48.4%
Marketing and Advertising
11.5%
Information Technology and Services
9.4%
Computer Software
9.0%
Health, Wellness and Fitness
4.1%
Internet
3.6%
Other
62.4%
Discussions
What would be the best way to restart on the basics, as I am having a little trouble on trying to get and start an existing project
3 Comments
MK
I highly recommend my users don't open Qualtrics until they've designed their survey/form/process "on paper." you shouldn't bother using Qualtrics until you...Read more
Is qualtrics better than SurveyMonkey?
3 Comments
RB
Yes in so many ways from the customized survey creation to the dashboards that align with them. With the ability to upload data and automate processes the...Read more
Is it possible to set up an integration in Typeform where only the file uploads that user provide get pulled into a google sheet not the whole entry?
2 Comments
AG
I've never tried it, but I'm pretty sure Zapier can do that. Just link a new typeform entry to sheets, only retrieving the file attachment.Read more
Can we randomize the questions based on the audience?
2 Comments
MW
Hey Nishant,
you can use "logicJump" to let people jump to a specific question. Or you can create different Typeforms for different groups of people....Read more
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