# Qualtrics Market Research vs Suzy Comparison --- ## AI Generated Summary - **G2 reviewers report** that Qualtrics Strategy & Research excels in providing a **user-friendly interface** , making it easy to create and customize surveys. Users appreciate the depth of options available, allowing for a variety of question types and formats, which enhances the overall survey experience. - **Users say** that Suzy stands out for its **speed and efficiency** in delivering survey results. The platform's real-time analytics tools are highlighted as clear and easy to use, enabling users to quickly understand feedback without complications, which is particularly beneficial for fast-paced market research. - **Reviewers mention** that while Qualtrics Strategy & Research has a robust feature set, some users find it **challenging to set up** compared to Suzy. The latter is noted for its straightforward onboarding process, which requires minimal training, allowing teams to dive right into their projects. - **According to verified reviews** , Suzy's premium consumer panel is a significant advantage, providing **high-quality, reliable responses** quickly. This feature is particularly appealing for users looking for targeted consumer insights, making it a strong choice for businesses focused on actionable market research. - **G2 reviewers highlight** that Qualtrics Strategy & Research offers a wide range of **customization options** for surveys, which users find beneficial for tailoring their research to specific needs. The ability to link with other tools is also praised, enhancing the integration capabilities for users already invested in various platforms. - **Users report** that while both platforms meet their requirements, Suzy tends to receive higher marks for **quality of support**. Reviewers appreciate the responsive assistance and guidance provided, which can be crucial for teams needing quick resolutions to issues during their research processes. | | Qualtrics Market Research | Suzy | |---|---|---| | **Star Rating** | 4.4 out of 5 | 4.7 out of 5 | | **Total Reviews** | 3,017 | 141 | | **Largest Market Segment** | Enterprise (44.9% of reviews) | Mid-Market (44.7% of reviews) | | **Entry Level Price** | No pricing available | Custom Number of interviews | --- ## Top Pros & Cons ### Qualtrics Market Research Pros: - Ease of Use (295 reviews) - Survey Creation (246 reviews) Cons: - Survey Issues (79 reviews) - Survey Limitations (62 reviews) ### Suzy Pros: - Ease of Use (19 reviews) - Helpful (13 reviews) Cons: - Limited Customization (5 reviews) - Survey Issues (5 reviews) --- ## Ratings Comparison | Rating | Qualtrics Market Research | Suzy | |---|---|---| | **Meets Requirements** | 8.9 (2515 reviews) | 8.9 (100 reviews) | | **Ease of Use** | 8.5 (2520 reviews) | 9.1 (101 reviews) | | **Ease of Setup** | 8.3 (1069 reviews) | 9.2 (20 reviews) | | **Ease of Admin** | 8.4 (1036 reviews) | 9.1 (17 reviews) | | **Quality of Support** | 8.7 (2189 reviews) | 9.7 (99 reviews) | | **Has the product been a good partner in doing business?** | 8.7 (964 reviews) | 9.7 (19 reviews) | | **Product Direction (% positive)** | 8.1 (2427 reviews) | 9.7 (92 reviews) | --- ## Pricing ### Qualtrics Market Research #### Entry-Level Pricing No pricing available #### Free Trial Yes ### Suzy #### Entry-Level Pricing Plan: Suzy Live Price: Custom Number of interviews Description: Capture consumer understanding with 1-on-1, in-depth interviews with the audiences you care about most. Key Features: - Built-in scheduling logistics - Respondent incentives included - Recordings & transcripts [Browse all 3 editions](https://www.g2.com/products/suzy/pricing) #### Free Trial No --- ## Features Comparison By Category ### User Research | Product | Score | Reviews | |---|---|---| | **Qualtrics Market Research** | 7.6/10 | 20 | | **Suzy** | 8.3/10 | 56 | #### User Response Methods | Feature | Qualtrics Market Research | Suzy | |---|---|---| | **Survey** | 8.7 (14 reviews) | 9.4 (49 reviews) | | **Video Snippets** | 6.3 (8 reviews) | 7.9 (22 reviews) | | **Video Interview** | 5.7 (7 reviews) | 8.0 (20 reviews) | | **Photo Submission** | 7.3 (8 reviews) | 8.2 (28 reviews) | | **Text/Notes** | 8.3 (9 reviews) | 8.1 (33 reviews) | #### Participant Selection | Feature | Qualtrics Market Research | Suzy | |---|---|---| | **In-App** | 6.9 (9 reviews) | 8.3 (21 reviews) | | **In-Store** | 6.9 (8 reviews) | Feature Not Available | | **On-Site** | 7.5 (8 reviews) | Feature Not Available | | **Recruitment Pool** | 8.1 (8 reviews) | 8.3 (39 reviews) | #### Insights | Feature | Qualtrics Market Research | Suzy | |---|---|---| | **Analytics** | 8.9 (12 reviews) | 8.5 (46 reviews) | | **Collaboration** | 8.0 (9 reviews) | 8.8 (41 reviews) | | **Sorting** | 8.8 (10 reviews) | 8.3 (37 reviews) | #### Generative AI | Feature | Qualtrics Market Research | Suzy | |---|---|---| | **AI Text Summarization** | 6.9 (7 reviews) | 7.3 (13 reviews) | ### Statistical Analysis | Product | Score | Reviews | |---|---|---| | **Qualtrics Market Research** | 8.0/10 | 16 | | **Suzy** | N/A | N/A | #### Administration | Feature | Qualtrics Market Research | Suzy | |---|---|---| | **Quality Control** | 8.5 (12 reviews) | Not enough data | | **Data Sampling** | 8.2 (12 reviews) | Not enough data | | **Collaboration** | 8.9 (12 reviews) | Not enough data | #### Capabilities | Feature | Qualtrics Market Research | Suzy | |---|---|---| | **Data Visualization** | 8.3 (12 reviews) | Not enough data | | **Survival Analysis** | 8.5 (12 reviews) | Not enough data | | **Risk Data Attributes** | 8.3 (11 reviews) | Not enough data | | **Cost Analysis** | 8.1 (12 reviews) | Not enough data | #### Methodology | Feature | Qualtrics Market Research | Suzy | |---|---|---| | **ANOVA Support** | 8.3 (10 reviews) | Not enough data | | **Regression** | 7.0 (10 reviews) | Not enough data | | **Time Series Analysis** | 7.1 (11 reviews) | Not enough data | #### Generative AI | Feature | Qualtrics Market Research | Suzy | |---|---|---| | **AI Text Generation** | 7.4 (9 reviews) | Not enough data | | **AI Text Summarization** | 7.7 (10 reviews) | Not enough data | ### Experience Management | Product | Score | Reviews | |---|---|---| | **Qualtrics Market Research** | 7.6/10 | 12 | | **Suzy** | N/A | N/A | #### Analytics | Feature | Qualtrics Market Research | Suzy | |---|---|---| | **Net Promoter Score (NPS)** | 8.3 (8 reviews) | Not enough data | | **Customer Satisfaction (CSAT) Score** | 8.7 (9 reviews) | Not enough data | | **Customer Effort Score (CES)** | 8.3 (8 reviews) | Not enough data | | **Gamification** | 7.3 (8 reviews) | Not enough data | #### Customization | Feature | Qualtrics Market Research | Suzy | |---|---|---| | **Stakeholder Management** | 7.9 (8 reviews) | Not enough data | | **Multilanguage Support** | 7.8 (9 reviews) | Not enough data | | **Multiple Branding Support** | 8.1 (7 reviews) | Not enough data | | **Vertical-specific Solutions** | 8.6 (7 reviews) | Not enough data | #### Generative AI | Feature | Qualtrics Market Research | Suzy | |---|---|---| | **AI Text Generation** | 6.4 (7 reviews) | Not enough data | | **AI Text Summarization** | 6.4 (7 reviews) | Not enough data | #### Agentic AI - Experience Management | Feature | Qualtrics Market Research | Suzy | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Natural Language Interaction** | 5.7 (5 reviews) | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | ### Market Intelligence | Product | Score | Reviews | |---|---|---| | **Qualtrics Market Research** | 6.9/10 | 11 | | **Suzy** | N/A | N/A | #### Data collection | Feature | Qualtrics Market Research | Suzy | |---|---|---| | **Natural Language Processing (NLP)** | 7.1 (7 reviews) | Not enough data | | **Data Sources** | 7.4 (7 reviews) | Not enough data | | **Custom Research Sources** | 8.1 (7 reviews) | Not enough data | | **Lead Enrichment** | 6.9 (6 reviews) | Not enough data | | **Advanced Data Collection** | 6.9 (7 reviews) | Not enough data | #### Segment Trending | Feature | Qualtrics Market Research | Suzy | |---|---|---| | **Web** | 6.0 (7 reviews) | Not enough data | | **Social** | 6.1 (6 reviews) | Not enough data | | **Benchmarks** | 7.4 (7 reviews) | Not enough data | | **Finance ** | 5.7 (7 reviews) | Not enough data | #### Analysis | Feature | Qualtrics Market Research | Suzy | |---|---|---| | **Custom Dashboards** | 7.2 (9 reviews) | Not enough data | | **Reports** | 7.7 (8 reviews) | Not enough data | | **Integrations** | 5.8 (8 reviews) | Not enough data | #### Platform | Feature | Qualtrics Market Research | Suzy | |---|---|---| | **Search** | 7.0 (9 reviews) | Not enough data | | **User, Role, And Access Management** | 6.9 (8 reviews) | Not enough data | | **Mobile User Support** | 6.9 (9 reviews) | Not enough data | | **Alerts** | 6.0 (8 reviews) | Not enough data | | **Collaboration** | 7.1 (8 reviews) | Not enough data | | **Compliance** | 7.1 (8 reviews) | Not enough data | #### Agentic AI - Market Intelligence | Feature | Qualtrics Market Research | Suzy | |---|---|---| | **Cross-system Integration** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | ### Survey | Product | Score | Reviews | |---|---|---| | **Qualtrics Market Research** | 8.5/10 | 513 | | **Suzy** | 8.1/10 | 72 | #### Survey Management | Feature | Qualtrics Market Research | Suzy | |---|---|---| | **Survey Builder** | 9.0 (457 reviews) | 8.9 (66 reviews) | | **Question Types** | 9.1 (455 reviews) | 9.1 (67 reviews) | | **Templates** | 8.4 (397 reviews) | 8.5 (55 reviews) | | **Survey Distribution** | 8.9 (450 reviews) | 8.5 (59 reviews) | #### Survey Customization | Feature | Qualtrics Market Research | Suzy | |---|---|---| | **Branching/Skip Logic** | 8.9 (433 reviews) | 8.1 (61 reviews) | | **Branding** | 8.5 (395 reviews) | Feature Not Available | | **Multimedia Support** | 8.5 (359 reviews) | 7.9 (52 reviews) | | **Multilingual Surveys** | 8.6 (313 reviews) | 6.3 (35 reviews) | #### Survey Insights | Feature | Qualtrics Market Research | Suzy | |---|---|---| | **Reporting & Analytics** | 8.5 (452 reviews) | 8.2 (65 reviews) | | **BI Tools Integration** | 8.4 (290 reviews) | 6.7 (29 reviews) | | **Data Exporting** | 8.7 (440 reviews) | 8.6 (62 reviews) | | **Permissions** | 8.5 (386 reviews) | 8.2 (39 reviews) | #### Agentic AI - Survey | Feature | Qualtrics Market Research | Suzy | |---|---|---| | **Adaptive Learning** | 7.6 (12 reviews) | Not enough data | | **Proactive Assistance** | 7.6 (12 reviews) | Not enough data | | **Decision Making** | 8.3 (14 reviews) | Not enough data | ### Brand Intelligence | Product | Score | Reviews | |---|---|---| | **Qualtrics Market Research** | 8.7/10 | 83 | | **Suzy** | 7.9/10 | 29 | #### Brand Signals | Feature | Qualtrics Market Research | Suzy | |---|---|---| | **Comparison** | 8.8 (66 reviews) | 8.5 (21 reviews) | | **AI** | 8.2 (65 reviews) | 6.9 (14 reviews) | | **Brand Health** | 9.0 (65 reviews) | 7.9 (21 reviews) | #### Brand Analytics | Feature | Qualtrics Market Research | Suzy | |---|---|---| | **Trend Analysis** | 8.8 (68 reviews) | 8.2 (19 reviews) | | **Tracking** | 8.7 (69 reviews) | 7.8 (15 reviews) | ### Consumer Insights Platforms | Product | Score | Reviews | |---|---|---| | **Qualtrics Market Research** | N/A | N/A | | **Suzy** | N/A | N/A | #### Survey Design - Consumer Insights Platforms | Feature | Qualtrics Market Research | Suzy | |---|---|---| | **Multi-Use Methodologies** | Not enough data | Not enough data | | **Industry & Locale Adaptability** | Not enough data | Not enough data | | **Behavioral & Adaptive Logic Guidance** | Not enough data | Not enough data | | **Self-Serve Survey Builder** | Not enough data | Not enough data | | **AI Smart Probes** | Not enough data | Not enough data | #### Audience Access - Consumer Insights Platforms | Feature | Qualtrics Market Research | Suzy | |---|---|---| | **Flexible Audience Options** | Not enough data | Not enough data | | **Customer Data Upload** | Not enough data | Not enough data | | **Consumer Panels** | Not enough data | Not enough data | #### Data Collection - Consumer Insights Platforms | Feature | Qualtrics Market Research | Suzy | |---|---|---| | **Rapid Research** | Not enough data | Not enough data | | **Quality Assurance** | Not enough data | Not enough data | | **Mobile / Mixed Mode** | Not enough data | Not enough data | #### Analytics - Consumer Insights Platforms | Feature | Qualtrics Market Research | Suzy | |---|---|---| | **AI-Powered Insights** | Not enough data | Not enough data | | **Qualitative Research Support** | Not enough data | Not enough data | | **Benchmarking & Norms** | Not enough data | Not enough data | #### Collaboration - Consumer Insights Platforms | Feature | Qualtrics Market Research | Suzy | |---|---|---| | **Dashboards & Embedded Integrations** | Not enough data | Not enough data | | **Embeddable Reports** | Not enough data | Not enough data | | **Shared Workspaces** | Not enough data | Not enough data | --- ## Categories **Shared Categories (4):** [Brand Intelligence Software](https://www.g2.com/categories/brand-intelligence), [Survey Software](https://www.g2.com/categories/survey), [User Research Tools](https://www.g2.com/categories/user-research), [Consumer Insights Platforms](https://www.g2.com/categories/consumer-insights-platforms) **Unique to Qualtrics Market Research (3):** [Experience Management Software](https://www.g2.com/categories/experience-management), [Statistical Analysis Software](https://www.g2.com/categories/statistical-analysis), [Market Intelligence Software](https://www.g2.com/categories/market-intelligence) --- ## Reviewer Demographics ### By Company Size | Segment | Qualtrics Market Research | Suzy | |---|---|---| | **Small-Business** | 21.7% | 24.2% | | **Mid-Market** | 33.4% | 44.7% | | **Enterprise** | 44.9% | 31.1% | ### By Industry #### Qualtrics Market Research - **Higher Education:** 21.1% - **Education Management:** 11.7% - **Research:** 7.7% - **Information Technology and Services:** 6.7% - **Market Research:** 4.3% - **Hospital & Health Care:** 3.6% - **Marketing and Advertising:** 3.3% - **Financial Services:** 2.7% - **Computer Software:** 2.6% - **Non-Profit Organization Management:** 2.4% - **Other:** 33.9% #### Suzy - **Consumer Goods:** 30.4% - **Marketing and Advertising:** 17.6% - **Food & Beverages:** 14.4% - **Retail:** 4.0% - **Market Research:** 4.0% - **Consumer Electronics:** 3.2% - **Financial Services:** 3.2% - **Cosmetics:** 2.4% - **Broadcast Media:** 1.6% - **Hospital & Health Care:** 1.6% - **Other:** 17.6% --- ## Alternatives ### Alternatives to Qualtrics Market Research - [SurveyMonkey](https://www.g2.com/products/surveymonkey/reviews) — 4.4/5 stars (23558 reviews) - [SurveySparrow](https://www.g2.com/products/surveysparrow/reviews) — 4.4/5 stars (2066 reviews) - [QuestionPro](https://www.g2.com/products/questionpro/reviews) — 4.5/5 stars (1143 reviews) - [AskNicely](https://www.g2.com/products/asknicely/reviews) — 4.7/5 stars (1050 reviews) - [UserTesting](https://www.g2.com/products/usertesting/reviews) — 4.4/5 stars (792 reviews) - [Zoho Survey](https://www.g2.com/products/zoho-survey/reviews) — 4.4/5 stars (1040 reviews) - [Typeform](https://www.g2.com/products/typeform/reviews) — 4.5/5 stars (1002 reviews) - [Alchemer Survey](https://www.g2.com/products/alchemer-survey/reviews) — 4.4/5 stars (955 reviews) - [IBM SPSS Statistics](https://www.g2.com/products/ibm-spss-statistics/reviews) — 4.2/5 stars (928 reviews) - [Microsoft Forms](https://www.g2.com/products/microsoft-forms/reviews) — 4.4/5 stars (473 reviews) ### Alternatives to Suzy - [UserTesting](https://www.g2.com/products/usertesting/reviews) — 4.4/5 stars (792 reviews) - [SurveyMonkey](https://www.g2.com/products/surveymonkey/reviews) — 4.4/5 stars (23558 reviews) - [Zappi](https://www.g2.com/products/zappi/reviews) — 4.6/5 stars (19 reviews) - [User Interviews](https://www.g2.com/products/user-interviews/reviews) — 4.6/5 stars (1046 reviews) - [Respondent](https://www.g2.com/products/respondent/reviews) — 4.6/5 stars (528 reviews) - [Alchemer Survey](https://www.g2.com/products/alchemer-survey/reviews) — 4.4/5 stars (955 reviews) - [Brandwatch Consumer Intelligence](https://www.g2.com/products/brandwatch-consumer-intelligence/reviews) — 4.4/5 stars (728 reviews) - [Typeform](https://www.g2.com/products/typeform/reviews) — 4.5/5 stars (1002 reviews) - [Forsta](https://www.g2.com/products/forsta/reviews) — 4.2/5 stars (335 reviews) - [Jotform](https://www.g2.com/products/jotform/reviews) — 4.7/5 stars (5299 reviews) --- ## Top Discussions ### Qualtrics Market Research - Title: [Is qualtrics better than SurveyMonkey?](https://www.g2.com/discussions/is-qualtrics-better-than-surveymonkey) — 3 comments, 1 upvote > **Top comment:** "Yes in so many ways from the customized survey creation to the dashboards that align with them. With the ability to upload data and automate processes the..." - Title: [Is there a possibility of adding customer support in IST time?](https://www.g2.com/discussions/49676-is-there-a-possibility-of-adding-customer-support-in-ist-time) — 3 comments, 1 upvote > **Top comment:** "need id" - Title: [What would be the best way to restart on the basics, as I am having a little trouble on trying to get and start an existing project](https://www.g2.com/discussions/what-would-be-the-best-way-to-restart-on-the-basics-as-i-am-having-a-little-trouble-on-trying-to-get-and-start-an-existing-project) — 3 comments, 1 upvote > **Top comment:** "Qualtrics has great training. Check out the help section located in the top right of your account after you log in." - Title: [What is Qualtrics CoreXM used for?](https://www.g2.com/discussions/what-is-qualtrics-corexm-used-for) — 2 comments, 2 upvotes > **Top comment:** "The CoreXM product is used to build, optimize and analyze market research surveys. It includes tools to optimize, share, and report on results." - Title: [How can I use Qualtrics Research Core more at my University?](https://www.g2.com/discussions/15594-how-can-i-use-qualtrics-research-core-more-at-my-university) — 2 comments, 1 upvote > **Top comment:** "Does your University have a subscription to Qualtrics. We have faculty who use it for research all the time." ### Suzy No discussions available for this product. --- **Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/qualtrics-market-research-vs-suzy)