# Qualtrics Market Research vs Survio Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Qualtrics Strategy & Research excels in providing a comprehensive survey experience, with users appreciating its **intuitive interface** and the ability to create complex surveys with various question types. One user highlighted the platform's depth, stating, "I really like the depth that we're able to go into in the surveys."
- **Users say** Survio stands out for its **user-friendly setup** and quick interface, making it an attractive option for those who need to create surveys without extensive technical knowledge. Reviewers noted that it allows for a wide range of question types and has templates that simplify the survey creation process.
- **According to verified reviews** , Qualtrics Strategy & Research offers a higher level of flexibility in survey design, with users praising its ability to link to other tools and the ease of adding questions in preferred formats. This flexibility is a significant advantage for organizations looking to tailor their surveys closely to their needs.
- **Reviewers mention** that while Survio is effective for small businesses, it may not provide the same depth of features as Qualtrics, which is favored by larger enterprises. Users appreciate Survio's simplicity but note that it may lack some advanced functionalities that larger organizations require.
- **G2 reviewers highlight** that both platforms receive similar ratings for support quality, but Qualtrics Strategy & Research has a slight edge in overall user satisfaction. Users have expressed that they feel supported in their survey endeavors, with Qualtrics being noted for its robust customer service.
- **Users report** that while Survio offers a free entry-level option, Qualtrics Strategy & Research provides a more comprehensive suite of features that may justify its cost for organizations needing advanced analytics and reporting capabilities. This makes Qualtrics a better fit for those who prioritize in-depth insights from their surveys.



| | Qualtrics Market Research | Survio | 
|---|---|---|
| **Star Rating** | 4.4 out of 5 | 4.4 out of 5 | 
| **Total Reviews** | 3,017 | 394 | 
| **Largest Market Segment** | Enterprise (44.9% of reviews) | Small-Business (64.5% of reviews) | 
| **Entry Level Price** | No pricing available | Free | 

---
## Top Pros & Cons

### Qualtrics Market Research

Pros:
- Ease of Use (296 reviews)
- Survey Creation (246 reviews)

Cons:
- Survey Issues (79 reviews)
- Survey Limitations (62 reviews)

### Survio

Pros:
- Ease of Use (20 reviews)
- Ease of Creation (12 reviews)

Cons:
- Expensive (5 reviews)
- Survey Issues (5 reviews)

---
## Ratings Comparison
| Rating | Qualtrics Market Research | Survio | 
|---|---|---|
  | **Meets Requirements** | 8.9 (2516 reviews) | 8.5 (271 reviews) | 
  | **Ease of Use** | 8.5 (2521 reviews) | 9.2 (280 reviews) | 
  | **Ease of Setup** | 8.3 (1070 reviews) | 9.1 (74 reviews) | 
  | **Ease of Admin** | 8.4 (1037 reviews) | 8.8 (53 reviews) | 
  | **Quality of Support** | 8.7 (2190 reviews) | 8.8 (232 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.7 (965 reviews) | 8.5 (44 reviews) | 
  | **Product Direction (% positive)** | 8.1 (2428 reviews) | 7.9 (257 reviews) | 

---
## Pricing

### Qualtrics Market Research

#### Entry-Level Pricing

No pricing available

#### Free Trial

Yes

### Survio

#### Entry-Level Pricing

Plan: Free

Price: Free

Description: Get familiar with Survio

Key Features:
- 50 responses / month
- 18 question types
- Pre-built survey designs & templates

[Browse all 5 editions](https://www.g2.com/products/survio/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### User Research

| Product | Score | Reviews |
|---|---|---|
| **Qualtrics Market Research** | 7.6/10 | 20 |
| **Survio** | N/A | N/A |

#### User Response Methods

| Feature | Qualtrics Market Research | Survio | 
|---|---|---|
| **Survey** | 8.7 (14 reviews) | Not enough data | 
| **Video Snippets** | 6.3 (8 reviews) | Not enough data | 
| **Video Interview** | 5.7 (7 reviews) | Not enough data | 
| **Photo Submission** | 7.3 (8 reviews) | Not enough data | 
| **Text/Notes** | 8.3 (9 reviews) | Not enough data | 

#### Participant Selection

| Feature | Qualtrics Market Research | Survio | 
|---|---|---|
| **In-App** | 6.9 (9 reviews) | Not enough data | 
| **In-Store** | 6.9 (8 reviews) | Not enough data | 
| **On-Site** | 7.5 (8 reviews) | Not enough data | 
| **Recruitment Pool** | 8.1 (8 reviews) | Not enough data | 

#### Insights

| Feature | Qualtrics Market Research | Survio | 
|---|---|---|
| **Analytics** | 8.9 (12 reviews) | Not enough data | 
| **Collaboration** | 8.0 (9 reviews) | Not enough data | 
| **Sorting** | 8.8 (10 reviews) | Not enough data | 

#### Generative AI

| Feature | Qualtrics Market Research | Survio | 
|---|---|---|
| **AI Text Summarization** | 6.9 (7 reviews) | Not enough data | 

### Statistical Analysis

| Product | Score | Reviews |
|---|---|---|
| **Qualtrics Market Research** | 8.0/10 | 16 |
| **Survio** | N/A | N/A |

#### Administration

| Feature | Qualtrics Market Research | Survio | 
|---|---|---|
| **Quality Control** | 8.5 (12 reviews) | Not enough data | 
| **Data Sampling** | 8.2 (12 reviews) | Not enough data | 
| **Collaboration** | 8.9 (12 reviews) | Not enough data | 

#### Capabilities

| Feature | Qualtrics Market Research | Survio | 
|---|---|---|
| **Data Visualization** | 8.3 (12 reviews) | Not enough data | 
| **Survival Analysis** | 8.5 (12 reviews) | Not enough data | 
| **Risk Data Attributes** | 8.3 (11 reviews) | Not enough data | 
| **Cost Analysis** | 8.1 (12 reviews) | Not enough data | 

#### Methodology

| Feature | Qualtrics Market Research | Survio | 
|---|---|---|
| **ANOVA Support** | 8.3 (10 reviews) | Not enough data | 
| **Regression** | 7.0 (10 reviews) | Not enough data | 
| **Time Series Analysis** | 7.1 (11 reviews) | Not enough data | 

#### Generative AI

| Feature | Qualtrics Market Research | Survio | 
|---|---|---|
| **AI Text Generation** | 7.4 (9 reviews) | Not enough data | 
| **AI Text Summarization** | 7.7 (10 reviews) | Not enough data | 

### Experience Management

| Product | Score | Reviews |
|---|---|---|
| **Qualtrics Market Research** | 7.6/10 | 12 |
| **Survio** | N/A | N/A |

#### Analytics

| Feature | Qualtrics Market Research | Survio | 
|---|---|---|
| **Net Promoter Score (NPS)** | 8.3 (8 reviews) | Not enough data | 
| **Customer Satisfaction (CSAT) Score** | 8.7 (9 reviews) | Not enough data | 
| **Customer Effort Score (CES)** | 8.3 (8 reviews) | Not enough data | 
| **Gamification** | 7.3 (8 reviews) | Not enough data | 

#### Customization

| Feature | Qualtrics Market Research | Survio | 
|---|---|---|
| **Stakeholder Management** | 7.9 (8 reviews) | Not enough data | 
| **Multilanguage Support** | 7.8 (9 reviews) | Not enough data | 
| **Multiple Branding Support** | 8.1 (7 reviews) | Not enough data | 
| **Vertical-specific Solutions** | 8.6 (7 reviews) | Not enough data | 

#### Generative AI

| Feature | Qualtrics Market Research | Survio | 
|---|---|---|
| **AI Text Generation** | 6.4 (7 reviews) | Not enough data | 
| **AI Text Summarization** | 6.4 (7 reviews) | Not enough data | 

#### Agentic AI - Experience Management

| Feature | Qualtrics Market Research | Survio | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Natural Language Interaction** | 5.7 (5 reviews) | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

### Market Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Qualtrics Market Research** | 6.9/10 | 11 |
| **Survio** | N/A | N/A |

#### Data collection

| Feature | Qualtrics Market Research | Survio | 
|---|---|---|
| **Natural Language Processing (NLP)** | 7.1 (7 reviews) | Not enough data | 
| **Data Sources** | 7.4 (7 reviews) | Not enough data | 
| **Custom Research Sources** | 8.1 (7 reviews) | Not enough data | 
| **Lead Enrichment** | 6.9 (6 reviews) | Not enough data | 
| **Advanced Data Collection** | 6.9 (7 reviews) | Not enough data | 

#### Segment Trending

| Feature | Qualtrics Market Research | Survio | 
|---|---|---|
| **Web** | 6.0 (7 reviews) | Not enough data | 
| **Social** | 6.1 (6 reviews) | Not enough data | 
| **Benchmarks** | 7.4 (7 reviews) | Not enough data | 
| **Finance ** | 5.7 (7 reviews) | Not enough data | 

#### Analysis

| Feature | Qualtrics Market Research | Survio | 
|---|---|---|
| **Custom Dashboards** | 7.2 (9 reviews) | Not enough data | 
| **Reports** | 7.7 (8 reviews) | Not enough data | 
| **Integrations** | 5.8 (8 reviews) | Not enough data | 

#### Platform

| Feature | Qualtrics Market Research | Survio | 
|---|---|---|
| **Search** | 7.0 (9 reviews) | Not enough data | 
| **User, Role, And Access Management** | 6.9 (8 reviews) | Not enough data | 
| **Mobile User Support** | 6.9 (9 reviews) | Not enough data | 
| **Alerts** | 6.0 (8 reviews) | Not enough data | 
| **Collaboration** | 7.1 (8 reviews) | Not enough data | 
| **Compliance** | 7.1 (8 reviews) | Not enough data | 

#### Agentic AI - Market Intelligence

| Feature | Qualtrics Market Research | Survio | 
|---|---|---|
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

### Survey

| Product | Score | Reviews |
|---|---|---|
| **Qualtrics Market Research** | 8.5/10 | 513 |
| **Survio** | 8.5/10 | 154 |

#### Survey Management

| Feature | Qualtrics Market Research | Survio | 
|---|---|---|
| **Survey Builder** | 9.0 (457 reviews) | 9.1 (130 reviews) | 
| **Question Types** | 9.1 (455 reviews) | 8.7 (138 reviews) | 
| **Templates** | 8.4 (397 reviews) | 8.5 (131 reviews) | 
| **Survey Distribution** | 8.9 (450 reviews) | 8.8 (129 reviews) | 

#### Survey Customization

| Feature | Qualtrics Market Research | Survio | 
|---|---|---|
| **Branching/Skip Logic** | 8.9 (433 reviews) | 8.5 (116 reviews) | 
| **Branding** | 8.5 (395 reviews) | 8.5 (114 reviews) | 
| **Multimedia Support** | 8.5 (359 reviews) | 8.3 (113 reviews) | 
| **Multilingual Surveys** | 8.6 (313 reviews) | 8.4 (107 reviews) | 

#### Survey Insights

| Feature | Qualtrics Market Research | Survio | 
|---|---|---|
| **Reporting & Analytics** | 8.5 (453 reviews) | 8.6 (124 reviews) | 
| **BI Tools Integration** | 8.4 (290 reviews) | 8.1 (94 reviews) | 
| **Data Exporting** | 8.7 (440 reviews) | 8.4 (113 reviews) | 
| **Permissions** | 8.5 (386 reviews) | 8.3 (111 reviews) | 

#### Agentic AI - Survey

| Feature | Qualtrics Market Research | Survio | 
|---|---|---|
| **Adaptive Learning** | 7.6 (12 reviews) | 7.8 (12 reviews) | 
| **Proactive Assistance** | 7.6 (12 reviews) | 8.3 (12 reviews) | 
| **Decision Making** | 8.4 (15 reviews) | 9.1 (13 reviews) | 

### Brand Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Qualtrics Market Research** | 8.7/10 | 83 |
| **Survio** | N/A | N/A |

#### Brand Signals

| Feature | Qualtrics Market Research | Survio | 
|---|---|---|
| **Comparison** | 8.8 (66 reviews) | Not enough data | 
| **AI** | 8.2 (65 reviews) | Not enough data | 
| **Brand Health** | 9.0 (65 reviews) | Not enough data | 

#### Brand Analytics

| Feature | Qualtrics Market Research | Survio | 
|---|---|---|
| **Trend Analysis** | 8.8 (68 reviews) | Not enough data | 
| **Tracking** | 8.7 (69 reviews) | Not enough data | 

### Consumer Insights Platforms

| Product | Score | Reviews |
|---|---|---|
| **Qualtrics Market Research** | N/A | N/A |
| **Survio** | N/A | N/A |

#### Survey Design - Consumer Insights Platforms

| Feature | Qualtrics Market Research | Survio | 
|---|---|---|
| **Multi-Use Methodologies** | Not enough data | Not enough data | 
| **Industry & Locale Adaptability** | Not enough data | Not enough data | 
| **Behavioral & Adaptive Logic Guidance** | Not enough data | Not enough data | 
| **Self-Serve Survey Builder** | Not enough data | Not enough data | 
| **AI Smart Probes** | Not enough data | Not enough data | 

#### Audience Access - Consumer Insights Platforms

| Feature | Qualtrics Market Research | Survio | 
|---|---|---|
| **Flexible Audience Options** | Not enough data | Not enough data | 
| **Customer Data Upload** | Not enough data | Not enough data | 
| **Consumer Panels** | Not enough data | Not enough data | 

#### Data Collection - Consumer Insights Platforms

| Feature | Qualtrics Market Research | Survio | 
|---|---|---|
| **Rapid Research** | Not enough data | Not enough data | 
| **Quality Assurance** | Not enough data | Not enough data | 
| **Mobile / Mixed Mode** | Not enough data | Not enough data | 

#### Analytics - Consumer Insights Platforms

| Feature | Qualtrics Market Research | Survio | 
|---|---|---|
| **AI-Powered Insights** | Not enough data | Not enough data | 
| **Qualitative Research Support** | Not enough data | Not enough data | 
| **Benchmarking & Norms** | Not enough data | Not enough data | 

#### Collaboration - Consumer Insights Platforms

| Feature | Qualtrics Market Research | Survio | 
|---|---|---|
| **Dashboards & Embedded Integrations** | Not enough data | Not enough data | 
| **Embeddable Reports** | Not enough data | Not enough data | 
| **Shared Workspaces** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (1):** [Survey Software](https://www.g2.com/categories/survey)

**Unique to Qualtrics Market Research (6):** [Brand Intelligence Software](https://www.g2.com/categories/brand-intelligence), [Experience Management Software](https://www.g2.com/categories/experience-management), [Statistical Analysis Software](https://www.g2.com/categories/statistical-analysis), [Market Intelligence Software](https://www.g2.com/categories/market-intelligence), [User Research Tools](https://www.g2.com/categories/user-research), [Consumer Insights Platforms](https://www.g2.com/categories/consumer-insights-platforms)



---
## Reviewer Demographics

### By Company Size

| Segment | Qualtrics Market Research | Survio | 
|---|---|---|
| **Small-Business** | 21.7% | 64.5% | 
| **Mid-Market** | 33.4% | 28.0% | 
| **Enterprise** | 44.9% | 7.5% | 

### By Industry

#### Qualtrics Market Research

- **Higher Education:** 21.1%
- **Education Management:** 11.7%
- **Research:** 7.7%
- **Information Technology and Services:** 6.7%
- **Market Research:** 4.3%
- **Hospital & Health Care:** 3.6%
- **Marketing and Advertising:** 3.3%
- **Financial Services:** 2.7%
- **Computer Software:** 2.6%
- **Non-Profit Organization Management:** 2.4%
- **Other:** 33.9%

#### Survio

- **Higher Education:** 12.6%
- **Education Management:** 9.8%
- **Marketing and Advertising:** 5.5%
- **Research:** 4.6%
- **E-Learning:** 3.6%
- **Market Research:** 3.3%
- **Primary/Secondary Education:** 3.0%
- **Hospital & Health Care:** 2.7%
- **Non-Profit Organization Management:** 2.5%
- **Human Resources:** 2.2%
- **Other:** 50.3%

---
## Alternatives

### Alternatives to Qualtrics Market Research

- [SurveyMonkey](https://www.g2.com/products/surveymonkey/reviews) — 4.4/5 stars (23535 reviews)
- [SurveySparrow](https://www.g2.com/products/surveysparrow/reviews) — 4.4/5 stars (2066 reviews)
- [QuestionPro](https://www.g2.com/products/questionpro/reviews) — 4.5/5 stars (1144 reviews)
- [AskNicely](https://www.g2.com/products/asknicely/reviews) — 4.7/5 stars (1050 reviews)
- [UserTesting](https://www.g2.com/products/usertesting/reviews) — 4.4/5 stars (792 reviews)
- [Zoho Survey](https://www.g2.com/products/zoho-survey/reviews) — 4.4/5 stars (1041 reviews)
- [Typeform](https://www.g2.com/products/typeform/reviews) — 4.5/5 stars (1003 reviews)
- [Alchemer Survey](https://www.g2.com/products/alchemer-survey/reviews) — 4.4/5 stars (955 reviews)
- [IBM SPSS Statistics](https://www.g2.com/products/ibm-spss-statistics/reviews) — 4.2/5 stars (928 reviews)
- [Microsoft Forms](https://www.g2.com/products/microsoft-forms/reviews) — 4.4/5 stars (473 reviews)

### Alternatives to Survio

- [SurveyMonkey](https://www.g2.com/products/surveymonkey/reviews) — 4.4/5 stars (23535 reviews)
- [Microsoft Forms](https://www.g2.com/products/microsoft-forms/reviews) — 4.4/5 stars (473 reviews)
- [Typeform](https://www.g2.com/products/typeform/reviews) — 4.5/5 stars (1003 reviews)
- [SurveySparrow](https://www.g2.com/products/surveysparrow/reviews) — 4.4/5 stars (2066 reviews)
- [Doodle](https://www.g2.com/products/doodle/reviews) — 4.4/5 stars (2069 reviews)
- [Zoho Survey](https://www.g2.com/products/zoho-survey/reviews) — 4.4/5 stars (1041 reviews)
- [Jotform](https://www.g2.com/products/jotform/reviews) — 4.7/5 stars (5326 reviews)
- [QuestionPro](https://www.g2.com/products/questionpro/reviews) — 4.5/5 stars (1144 reviews)
- [SurveyLegend](https://www.g2.com/products/surveylegend/reviews) — 4.4/5 stars (562 reviews)
- [Constant Contact](https://www.g2.com/products/constant-contact/reviews) — 4.1/5 stars (7410 reviews)

---
## Top Discussions

### Qualtrics Market Research

- Title: [Is qualtrics better than SurveyMonkey?](https://www.g2.com/discussions/is-qualtrics-better-than-surveymonkey) — 3 comments, 1 upvote
  > **Top comment:** "Yes in so many ways from the customized survey creation to the dashboards that align with them.  With the ability to upload data and automate processes the..."
- Title: [Is there a possibility of adding customer support in IST time?](https://www.g2.com/discussions/49676-is-there-a-possibility-of-adding-customer-support-in-ist-time) — 3 comments, 1 upvote
  > **Top comment:** "need id"
- Title: [What would be the best way to restart on the basics, as I am having a little trouble on trying to get and start an existing project](https://www.g2.com/discussions/what-would-be-the-best-way-to-restart-on-the-basics-as-i-am-having-a-little-trouble-on-trying-to-get-and-start-an-existing-project) — 3 comments, 1 upvote
  > **Top comment:** "Qualtrics has great training.  Check out the help section located in the top right of your account after you log in."
- Title: [What is Qualtrics CoreXM used for?](https://www.g2.com/discussions/what-is-qualtrics-corexm-used-for) — 2 comments, 2 upvotes
  > **Top comment:** "The CoreXM product is used to build, optimize and analyze market research surveys. It includes tools to optimize, share, and report on results."
- Title: [How can I use Qualtrics Research Core more at my University?](https://www.g2.com/discussions/15594-how-can-i-use-qualtrics-research-core-more-at-my-university) — 2 comments, 1 upvote
  > **Top comment:** "Does your University have a subscription to Qualtrics.  We have faculty who use it for research all the time."

### Survio

- Title: [I like](https://www.g2.com/discussions/i-like-2a349ef6-04dd-475b-bd78-4defeae6a1c8) — 1 comment, 1 upvote
  > **Top comment:** "good"
- Title: [-](https://www.g2.com/discussions/51687) — 1 comment, 1 upvote
  > **Top comment:** "I am Loving it working with G2 its Amazing..!!"
- Title: [Can I cancel the subscription next?](https://www.g2.com/discussions/26547-can-i-cancel-the-subscription-next) — 1 comment, 1 upvote
  > **Top comment:** "Hello Andrea,

Thank you for the question.
You can cancel the automatic renewal of the subscription anytime.
For more information, please visit the..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/qualtrics-market-research-vs-survio)