# Qualtrics Market Research vs Zoho Survey Comparison
---
## AI Generated Summary
- **G2 reviewers report** that both Qualtrics Strategy & Research and Zoho Survey offer intuitive survey creation tools, but users of Zoho Survey appreciate its **drag-and-drop interface** that allows for quick survey setup without confusion, making it ideal for those who want to get started without a steep learning curve.
- **Users say** that Qualtrics Strategy & Research excels in providing **deep research expertise** and actionable insights, which is particularly beneficial for organizations looking to translate data into strategic decisions. This capability is highlighted by users who value the platform's ability to handle complex survey needs.
- **Reviewers mention** that while both platforms have similar star ratings, Zoho Survey's higher G2 Score reflects a broader appeal among small businesses, with users noting its **clean and simple interface** that facilitates easy survey creation and management.
- **According to verified reviews** , Qualtrics Strategy & Research is praised for its **variety of question types** and customization options, which users find helpful for creating tailored surveys that meet specific research needs, although some users note it may require more time to fully leverage its capabilities.
- **Users highlight** that Zoho Survey's reporting and response-tracking tools are particularly effective, allowing for **quick analysis** of survey results, which is a significant advantage for teams needing to make data-driven decisions rapidly.
- **G2 reviewers report** that both products provide solid support, but Qualtrics Strategy & Research stands out with its focus on **strategic business impact** , as users appreciate the assistance in translating survey data into actionable insights, enhancing the overall value of their research efforts.



---
## Frequently Asked Questions

### What is the difference between Qualtrics Market Research vs Zoho Survey?

Qualtrics Market Research is favored for its advanced features and enterprise focus, while Zoho Survey stands out for ease of use and small-business adoption.

| [Qualtrics Market Research](https://www.g2.com/products/qualtrics-market-research/reviews) | [Zoho Survey](https://www.g2.com/products/zoho-survey/reviews) |
| --- | --- |
| 4.4/5 (3018 reviews) | 4.4/5 (1041 reviews) |
| Enterprise | Small-Business |
| 8.3 | 8.8 |
| 8.7 | 8.5 |
| Ease of Use (296 all-time mentions) | — |



### How do the pricing models of Qualtrics Market Research and Zoho Survey compare?

Zoho Survey is rated as the stronger value by reviewers, with a higher satisfaction score on price and cost-related dimensions.

- **Qualtrics Market Research:** Reviewers frequently cite advanced features and robust analytics but mention higher licensing costs and a steeper learning curve, especially for smaller teams.
- **Zoho Survey:** In recent reviews, buyers highlight Zoho Survey's budget-friendly plans and cost-effective pricing as a key advantage, especially for small businesses and startups.
- **Switching reasons:** Reviewers mention switching to Zoho Survey for its affordability and ease of use compared to more expensive, complex platforms.



### What are the best alternatives to Qualtrics Market Research and Zoho Survey?

The top 3 alternatives to Qualtrics Market Research and Zoho Survey are SurveyMonkey, SurveySparrow, and QuestionPro.

| Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength |
| --- | --- | --- | --- | --- |
| [Qualtrics Market Research](https://www.g2.com/products/qualtrics-market-research/reviews) | 4.4/5 (3018 reviews) | Enterprise | Higher licensing costs, advanced analytics | Ease of Use (296 all-time mentions) |
| [Zoho Survey](https://www.g2.com/products/zoho-survey/reviews) | 4.4/5 (1041 reviews) | Small-Business | Budget-friendly, cost-effective for small businesses | Easy setup and integration with Zoho CRM |
| [SurveyMonkey](https://www.g2.com/products/surveymonkey/reviews) | 4.4/5 (23901 reviews) | Small-Business | — | Widely adopted, intuitive survey creation |
| [SurveySparrow](https://www.g2.com/products/surveysparrow/reviews) | 4.4/5 (2067 reviews) | Small-Business | — | User-friendly interface and conversational surveys |
| [QuestionPro](https://www.g2.com/products/questionpro/reviews) | 4.5/5 (1152 reviews) | Small-Business | — | Flexible survey logic and customization |



### Which Survey features should I prioritize when comparing Qualtrics Market Research and Zoho Survey?

Buyers should prioritize ease of use, survey creation flexibility, integrations, reporting/analytics, and templates when comparing Qualtrics Market Research and Zoho Survey.

- **Ease of Use:** Qualtrics Market Research 8.5, Zoho Survey 8.9
- **Survey Creation:** Qualtrics Market Research cited in 246 all-time reviews; Zoho Survey frequently praised for drag-and-drop builder and quick setup
- **Integrations:** Zoho Survey integrates with Zoho CRM (71 all-time mentions) and Zoho Analytics (8 all-time mentions); Qualtrics Market Research integrates with Microsoft ecosystem and Power BI (recent reviews)
- **Reporting/Analytics:** Qualtrics Market Research cited for advanced analytics and dashboards (multiple recent reviews); Zoho Survey praised for real-time reporting and dashboard visibility
- **Templates:** Qualtrics Market Research cited in 60 all-time reviews; Zoho Survey frequently mentioned for practical, customizable templates



### What are the pros and cons of Qualtrics Market Research vs Zoho Survey?

Qualtrics Market Research's headline strength is advanced analytics and customization, while Zoho Survey's is ease of use and affordability.

- **Qualtrics Market Research strengths:** Advanced features (109 all-time mentions), robust analytics and reporting (48 all-time mentions), high customizability (48 all-time mentions), and strong enterprise capabilities.
- **Qualtrics Market Research trade-offs:** Steep learning curve (53 all-time mentions), higher pricing (47 all-time mentions), and limited customization for some UI elements (47 all-time mentions).
- **Zoho Survey strengths:** Easy setup and drag-and-drop survey builder, cost-effective pricing, strong integration with Zoho CRM (71 all-time mentions), and user-friendly interface (8.9 Ease of Use score).
- **Zoho Survey trade-offs:** Limited advanced customization and analytics compared to enterprise platforms, basic template designs, and some features restricted to higher-tier plans.



### Is Qualtrics Market Research or Zoho Survey better for small businesses?

Zoho Survey is the better fit for small businesses, supported by its largest segment and reviewer sentiment.

- **Qualtrics Market Research:** Largest reviewer segment is Enterprise; reviewers note advanced features but cite higher costs and complexity as barriers for small teams.
- **Zoho Survey:** Largest reviewer segment is Small-Business; reviewers consistently highlight ease of use, affordability, and quick setup as key benefits for small business adoption.



### Which Survey platform has better integrations?

Zoho Survey is favored for integrations, especially within the Zoho ecosystem.

- **Qualtrics Market Research:** Recent reviews mention integrations with Microsoft ecosystem and Power BI, supporting advanced analytics and workflow automation.
- **Zoho Survey:** Integrates with Zoho CRM (71 all-time mentions) and Zoho Analytics (8 all-time mentions), with reviewers frequently citing the value of automatic data sync and workflow efficiency.



### How do Qualtrics Market Research and Zoho Survey compare on customer support?

Qualtrics Market Research and Zoho Survey are rated in near-parity on Quality of Support, with scores of 8.7 and 8.5 respectively.

- **Qualtrics Market Research:** Reviewers highlight responsive support teams and helpful resources, with 55 all-time mentions of customer support.
- **Zoho Survey:** Reviewers describe support as timely and helpful, especially for paid users, and note smooth onboarding experiences.



### Which is easier to implement, Qualtrics Market Research or Zoho Survey?

Zoho Survey is rated higher for Ease of Setup, with a 0.5-point advantage over Qualtrics Market Research (8.8 vs 8.3).

- **Qualtrics Market Research:** Reviewers describe setup as straightforward for basic surveys but note a steeper learning curve for advanced features and integrations.
- **Zoho Survey:** Reviewers consistently praise the easy onboarding, drag-and-drop builder, and quick implementation, with many citing setup as fast and requiring minimal technical support.



### Which product has better Templates?

Qualtrics Market Research is more frequently cited for Templates, with 60 all-time mentions, while Zoho Survey is praised for practical and customizable templates in recent reviews.

- **Qualtrics Market Research:** Templates cited in 60 all-time reviews; reviewers highlight the variety and flexibility of available templates.
- **Zoho Survey:** Reviewers frequently mention practical, customizable templates that save time, though some note the library is smaller and designs are more basic compared to competitors.



| | Qualtrics Market Research | Zoho Survey | 
|---|---|---|
| **Star Rating** | 4.4 out of 5 | 4.4 out of 5 | 
| **Total Reviews** | 3,018 | 1,040 | 
| **Largest Market Segment** | Enterprise (44.9% of reviews) | Small-Business (50.6% of reviews) | 
| **Entry Level Price** | No pricing available | 0 | 

---
## Top Pros & Cons

### Qualtrics Market Research

Pros:
- Ease of Use (295 reviews)
- Survey Creation (246 reviews)

Cons:
- Survey Issues (79 reviews)
- Survey Limitations (62 reviews)

### Zoho Survey

Pros:
- Ease of Use (70 reviews)
- Ease of Creation (30 reviews)

Cons:
- Limited Customization (25 reviews)
- Survey Issues (15 reviews)

---
## Ratings Comparison
| Rating | Qualtrics Market Research | Zoho Survey | 
|---|---|---|
  | **Meets Requirements** | 8.9 (2516 reviews) | 8.9 (816 reviews) | 
  | **Ease of Use** | 8.5 (2521 reviews) | 8.9 (824 reviews) | 
  | **Ease of Setup** | 8.3 (1070 reviews) | 8.8 (429 reviews) | 
  | **Ease of Admin** | 8.4 (1037 reviews) | 8.7 (318 reviews) | 
  | **Quality of Support** | 8.7 (2190 reviews) | 8.5 (730 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.7 (965 reviews) | 8.7 (300 reviews) | 
  | **Product Direction (% positive)** | 8.1 (2428 reviews) | 8.9 (785 reviews) | 

---
## Pricing

### Qualtrics Market Research

#### Entry-Level Pricing

No pricing available

#### Free Trial

Yes

### Zoho Survey

#### Entry-Level Pricing

Plan: FREE

Price: 0

Key Features:
- Unlimited Surveys
- 10 Questions / Survey
- 100 Responses / Survey

[Browse all 4 editions](https://www.g2.com/products/zoho-survey/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Collaboration & Productivity

| Product | Score | Reviews |
|---|---|---|
| **Qualtrics Market Research** | N/A | N/A |
| **Zoho Survey** | N/A | N/A |

#### Additional Functionality

| Feature | Qualtrics Market Research | Zoho Survey | 
|---|---|---|
| **Third-Party Integrations** | Not enough data | Not enough data | 
| **To-Do List** | Not enough data | Not enough data | 
| **@mentions** | Not enough data | Not enough data | 
| **Single Sign On** | Not enough data | Not enough data | 
| **File Management** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Drag & Drop** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **Prioritization** | Not enough data | Not enough data | 
| **Access Controls/Permissions** | Not enough data | Not enough data | 
| **Screen Sharing** | Not enough data | Not enough data | 
| **Content Management** | Not enough data | Not enough data | 
| **Brainstorming** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **File Transfer** | Not enough data | Not enough data | 
| **Calendar Management** | Not enough data | Not enough data | 
| **Status Tracking** | Not enough data | Not enough data | 
| **Real-Time Notifications** | Not enough data | Not enough data | 
| **Version Control** | Not enough data | Not enough data | 
| **Task Management** | Not enough data | Not enough data | 
| **Activity Tracking** | Not enough data | Not enough data | 
| **Real Time Editing** | Not enough data | Not enough data | 
| **Communication Management** | Not enough data | Not enough data | 
| **Chat/Messaging** | Not enough data | Not enough data | 
| **Tagging** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **Assignment Management** | Not enough data | Not enough data | 
| **Task Scheduling** | Not enough data | Not enough data | 
| **Project Management** | Not enough data | Not enough data | 
| **Collaboration Tools** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 
| **Secure Data Storage** | Not enough data | Not enough data | 
| **File Sharing** | Not enough data | Not enough data | 
| **Document Storage** | Not enough data | Not enough data | 
| **Task Progress Tracking** | Not enough data | Not enough data | 
| **Discussions/Forums** | Not enough data | Not enough data | 
| **Commenting/Notes** | Not enough data | Not enough data | 
| **Reporting & Statistics** | Not enough data | Not enough data | 
| **Contact Management** | Not enough data | Not enough data | 
| **Video Conferencing** | Not enough data | Not enough data | 
| **Progress Tracking** | Not enough data | Not enough data | 
| **Mobile Access** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **Document Management** | Not enough data | Not enough data | 
| **Customizable Branding** | Not enough data | Not enough data | 

### User Research

| Product | Score | Reviews |
|---|---|---|
| **Qualtrics Market Research** | 7.6/10 | 19 |
| **Zoho Survey** | N/A | N/A |

#### User Response Methods

| Feature | Qualtrics Market Research | Zoho Survey | 
|---|---|---|
| **Survey** | 8.7 (14 reviews) | Not enough data | 
| **Video Snippets** | 6.3 (8 reviews) | Not enough data | 
| **Video Interview** | 5.7 (7 reviews) | Not enough data | 
| **Photo Submission** | 7.3 (8 reviews) | Not enough data | 
| **Text/Notes** | 8.3 (9 reviews) | Not enough data | 
| **Commenting/Notes** | Not enough data | Not enough data | 

#### Participant Selection

| Feature | Qualtrics Market Research | Zoho Survey | 
|---|---|---|
| **In-App** | 6.9 (9 reviews) | Not enough data | 
| **In-Store** | 6.9 (8 reviews) | Not enough data | 
| **On-Site** | 7.5 (8 reviews) | Not enough data | 
| **Recruitment Pool** | 8.1 (8 reviews) | Not enough data | 
| **Single Sign On** | Not enough data | Not enough data | 

#### Insights

| Feature | Qualtrics Market Research | Zoho Survey | 
|---|---|---|
| **Analytics** | 8.9 (12 reviews) | Not enough data | 
| **Collaboration** | 8.0 (9 reviews) | Not enough data | 
| **Sorting** | 8.8 (10 reviews) | Not enough data | 
| **Visual Analytics** | Not enough data | Not enough data | 

#### Generative AI

| Feature | Qualtrics Market Research | Zoho Survey | 
|---|---|---|
| **AI Text Summarization** | 6.9 (7 reviews) | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | Qualtrics Market Research | Zoho Survey | 
|---|---|---|
| **User Journeys** | Not enough data | Not enough data | 
| **Usability Testing** | Not enough data | Not enough data | 
| **Engagement Tracking** | Not enough data | Not enough data | 
| **For Mobile** | Not enough data | Not enough data | 
| **A/B Testing** | Not enough data | Not enough data | 
| **Search/Filter** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Data Visualization** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **Drag & Drop** | Not enough data | Not enough data | 
| **Unmoderated Testing** | Not enough data | Not enough data | 
| **Screen Activity Recording** | Not enough data | Not enough data | 
| **Behavior Tracking** | Not enough data | Not enough data | 
| **Software Testing Management** | Not enough data | Not enough data | 
| **Performance Metrics** | Not enough data | Not enough data | 
| **Customizable Questions** | Not enough data | Not enough data | 
| **Heatmaps** | Not enough data | Not enough data | 
| **Prototype Creation** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Customer Segmentation** | Not enough data | Not enough data | 
| **Data Import/Export** | Not enough data | Not enough data | 
| **Trend Analysis** | Not enough data | Not enough data | 
| **User Research Analysis** | Not enough data | Not enough data | 
| **Monitoring** | Not enough data | Not enough data | 
| **Third-Party Integrations** | Not enough data | Not enough data | 
| **For Websites** | Not enough data | Not enough data | 
| **Issue Tracking** | Not enough data | Not enough data | 
| **Collaboration Tools** | Not enough data | Not enough data | 
| **Surveys & Feedback** | Not enough data | Not enough data | 
| **Customizable Branding** | Not enough data | Not enough data | 
| **User Management** | Not enough data | Not enough data | 
| **Customizable Templates** | Not enough data | Not enough data | 
| **Design Management** | Not enough data | Not enough data | 
| **Multi-Language** | Not enough data | Not enough data | 
| **Real-Time Data** | Not enough data | Not enough data | 
| **Project Management** | Not enough data | Not enough data | 
| **Customizable Fields** | Not enough data | Not enough data | 
| **Moderated Usability Testing** | Not enough data | Not enough data | 
| **Quantitative Metrics** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **Categorization/Grouping** | Not enough data | Not enough data | 
| **Tagging** | Not enough data | Not enough data | 
| **Conversion Rate Optimization** | Not enough data | Not enough data | 
| **Reporting & Statistics** | Not enough data | Not enough data | 
| **Video recording/Transcriptions** | Not enough data | Not enough data | 
| **Customizable Categories** | Not enough data | Not enough data | 
| **Annotations** | Not enough data | Not enough data | 
| **Performance Testing** | Not enough data | Not enough data | 
| **Benchmarking** | Not enough data | Not enough data | 
| **Question Library** | Not enough data | Not enough data | 
| **Customizable Reports** | Not enough data | Not enough data | 
| **Projections** | Not enough data | Not enough data | 
| **Survey/Poll Management** | Not enough data | Not enough data | 
| **Assessment Management** | Not enough data | Not enough data | 
| **Activity Tracking** | Not enough data | Not enough data | 
| **Video Support** | Not enough data | Not enough data | 
| **Demographic Data** | Not enough data | Not enough data | 
| **Customer Experience Management** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 
| **Geotargeting** | Not enough data | Not enough data | 
| **Access Controls/Permissions** | Not enough data | Not enough data | 
| **Email Reminders** | Not enough data | Not enough data | 
| **Audience Targeting** | Not enough data | Not enough data | 

### Statistical Analysis

| Product | Score | Reviews |
|---|---|---|
| **Qualtrics Market Research** | 8.0/10 | 14 |
| **Zoho Survey** | N/A | N/A |

#### Administration

| Feature | Qualtrics Market Research | Zoho Survey | 
|---|---|---|
| **Quality Control** | 8.5 (12 reviews) | Not enough data | 
| **Data Sampling** | 8.2 (12 reviews) | Not enough data | 
| **Collaboration** | 8.9 (12 reviews) | Not enough data | 
| **Multiple Data Sources** | Not enough data | Not enough data | 
| **Real-Time Data** | Not enough data | Not enough data | 
| **Statistical Process Control** | Not enough data | Not enough data | 

#### Capabilities

| Feature | Qualtrics Market Research | Zoho Survey | 
|---|---|---|
| **Data Visualization** | 8.3 (12 reviews) | Not enough data | 
| **Survival Analysis** | 8.5 (12 reviews) | Not enough data | 
| **Risk Data Attributes** | 8.3 (11 reviews) | Not enough data | 
| **Cost Analysis** | 8.1 (12 reviews) | Not enough data | 
| **Multivariate Analysis** | Not enough data | Not enough data | 
| **What-if Analysis** | Not enough data | Not enough data | 
| **Statistical Analysis** | Not enough data | Not enough data | 
| **Bayesian Analysis** | Not enough data | Not enough data | 
| **Trend Analysis** | Not enough data | Not enough data | 
| **Regression Analysis** | Not enough data | Not enough data | 

#### Methodology

| Feature | Qualtrics Market Research | Zoho Survey | 
|---|---|---|
| **ANOVA Support** | 8.3 (10 reviews) | Not enough data | 
| **Regression** | 7.0 (10 reviews) | Not enough data | 
| **Time Series Analysis** | 7.1 (11 reviews) | Not enough data | 

#### Generative AI

| Feature | Qualtrics Market Research | Zoho Survey | 
|---|---|---|
| **AI Text Generation** | 7.4 (9 reviews) | Not enough data | 
| **AI Text Summarization** | 7.7 (10 reviews) | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | Qualtrics Market Research | Zoho Survey | 
|---|---|---|
| **Compliance Tracking** | Not enough data | Not enough data | 
| **Real-Time Reporting** | Not enough data | Not enough data | 
| **Statistical Simulation** | Not enough data | Not enough data | 
| **Forecasting** | Not enough data | Not enough data | 
| **Neural Network Modeling** | Not enough data | Not enough data | 
| **Visual Analytics** | Not enough data | Not enough data | 
| **Access Controls/Permissions** | Not enough data | Not enough data | 
| **Data Connectors** | Not enough data | Not enough data | 
| **Customizable Reports** | Not enough data | Not enough data | 
| **Drag & Drop** | Not enough data | Not enough data | 
| **Self Service Data Preparation** | Not enough data | Not enough data | 
| **Performance Metrics** | Not enough data | Not enough data | 
| **Data Transformation** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Data Extraction** | Not enough data | Not enough data | 
| **Reporting/Analytics** | Not enough data | Not enough data | 
| **Predictive Analytics** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Association Discovery** | Not enough data | Not enough data | 
| **Ad hoc Reporting** | Not enough data | Not enough data | 
| **Reporting & Statistics** | Not enough data | Not enough data | 
| **Third-Party Integrations** | Not enough data | Not enough data | 
| **Customization** | Not enough data | Not enough data | 
| **Search/Filter** | Not enough data | Not enough data | 
| **Monitoring** | Not enough data | Not enough data | 
| **Data Clustering** | Not enough data | Not enough data | 
| **Data Import/Export** | Not enough data | Not enough data | 
| **SSL Security** | Not enough data | Not enough data | 
| **File Storage** | Not enough data | Not enough data | 
| **Decision Tree** | Not enough data | Not enough data | 
| **Multiple Scoring Models** | Not enough data | Not enough data | 

### Experience Management

| Product | Score | Reviews |
|---|---|---|
| **Qualtrics Market Research** | 7.6/10 | 12 |
| **Zoho Survey** | N/A | N/A |

#### Analytics

| Feature | Qualtrics Market Research | Zoho Survey | 
|---|---|---|
| **Net Promoter Score (NPS)** | 8.3 (8 reviews) | Not enough data | 
| **Customer Satisfaction (CSAT) Score** | 8.7 (9 reviews) | Not enough data | 
| **Customer Effort Score (CES)** | 8.3 (8 reviews) | Not enough data | 
| **Gamification** | 7.3 (8 reviews) | Not enough data | 

#### Customization

| Feature | Qualtrics Market Research | Zoho Survey | 
|---|---|---|
| **Stakeholder Management** | 7.9 (8 reviews) | Not enough data | 
| **Multilanguage Support** | 7.8 (9 reviews) | Not enough data | 
| **Multiple Branding Support** | 8.1 (7 reviews) | Not enough data | 
| **Vertical-specific Solutions** | 8.6 (7 reviews) | Not enough data | 
| **Customizable Branding** | Not enough data | Not enough data | 
| **Knowledge Management** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 
| **Email Management** | Not enough data | Not enough data | 
| **Feedback Management** | Not enough data | Not enough data | 
| **Survey/Poll Management** | Not enough data | Not enough data | 
| **Negative Feedback Management** | Not enough data | Not enough data | 

#### Generative AI

| Feature | Qualtrics Market Research | Zoho Survey | 
|---|---|---|
| **AI Text Generation** | 6.4 (7 reviews) | Not enough data | 
| **AI Text Summarization** | 6.4 (7 reviews) | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 

#### Agentic AI - Experience Management

| Feature | Qualtrics Market Research | Zoho Survey | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Natural Language Interaction** | 5.7 (5 reviews) | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Third-Party Integrations** | Not enough data | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | 
| **Multi-Language** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | Qualtrics Market Research | Zoho Survey | 
|---|---|---|
| **Real-Time Reporting** | Not enough data | Not enough data | 
| **Drag & Drop** | Not enough data | Not enough data | 
| **Surveys & Feedback** | Not enough data | Not enough data | 
| **Dashboard** | Not enough data | Not enough data | 
| **NPS Survey Structure** | Not enough data | Not enough data | 
| **Customizable Forms** | Not enough data | Not enough data | 
| **Visual Analytics** | Not enough data | Not enough data | 
| **Data Visualization** | Not enough data | Not enough data | 
| **Customer Segmentation** | Not enough data | Not enough data | 
| **Tagging** | Not enough data | Not enough data | 
| **Customer Journey Mapping** | Not enough data | Not enough data | 
| **Text Analysis** | Not enough data | Not enough data | 
| **Customizable Reports** | Not enough data | Not enough data | 
| **Real-Time Notifications** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **Access Controls/Permissions** | Not enough data | Not enough data | 
| **CRM** | Not enough data | Not enough data | 
| **Multi-Channel Data Collection** | Not enough data | Not enough data | 
| **Multi-Channel Communication** | Not enough data | Not enough data | 
| **Customizable Fields** | Not enough data | Not enough data | 
| **Real-Time Analytics** | Not enough data | Not enough data | 
| **Predictive Analytics** | Not enough data | Not enough data | 
| **Collaboration Tools** | Not enough data | Not enough data | 
| **Sentiment Analysis** | Not enough data | Not enough data | 
| **Trend Analysis** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Engagement Tracking** | Not enough data | Not enough data | 
| **Customizable Templates** | Not enough data | Not enough data | 
| **Reporting/Analytics** | Not enough data | Not enough data | 

### Market Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Qualtrics Market Research** | 6.9/10 | 11 |
| **Zoho Survey** | N/A | N/A |

#### Data collection

| Feature | Qualtrics Market Research | Zoho Survey | 
|---|---|---|
| **Natural Language Processing (NLP)** | 7.1 (7 reviews) | Not enough data | 
| **Data Sources** | 7.4 (7 reviews) | Not enough data | 
| **Custom Research Sources** | 8.1 (7 reviews) | Not enough data | 
| **Lead Enrichment** | 6.9 (6 reviews) | Not enough data | 
| **Advanced Data Collection** | 6.9 (7 reviews) | Not enough data | 

#### Segment Trending

| Feature | Qualtrics Market Research | Zoho Survey | 
|---|---|---|
| **Web** | 6.0 (7 reviews) | Not enough data | 
| **Social** | 6.1 (6 reviews) | Not enough data | 
| **Benchmarks** | 7.4 (7 reviews) | Not enough data | 
| **Finance ** | 5.7 (7 reviews) | Not enough data | 

#### Analysis

| Feature | Qualtrics Market Research | Zoho Survey | 
|---|---|---|
| **Custom Dashboards** | 7.2 (9 reviews) | Not enough data | 
| **Reports** | 7.7 (8 reviews) | Not enough data | 
| **Integrations** | 5.8 (8 reviews) | Not enough data | 

#### Platform

| Feature | Qualtrics Market Research | Zoho Survey | 
|---|---|---|
| **Search** | 7.0 (9 reviews) | Not enough data | 
| **User, Role, And Access Management** | 6.9 (8 reviews) | Not enough data | 
| **Mobile User Support** | 6.9 (9 reviews) | Not enough data | 
| **Alerts** | 6.0 (8 reviews) | Not enough data | 
| **Collaboration** | 7.1 (8 reviews) | Not enough data | 
| **Compliance** | 7.1 (8 reviews) | Not enough data | 

#### Agentic AI - Market Intelligence

| Feature | Qualtrics Market Research | Zoho Survey | 
|---|---|---|
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

### Survey

| Product | Score | Reviews |
|---|---|---|
| **Qualtrics Market Research** | 8.5/10 | 511 |
| **Zoho Survey** | 8.6/10 | 270 |

#### Survey Management

| Feature | Qualtrics Market Research | Zoho Survey | 
|---|---|---|
| **Survey Builder** | 9.0 (457 reviews) | 9.2 (239 reviews) | 
| **Customizable Questions** | 9.1 (455 reviews) | 9.1 (234 reviews) | 
| **Templates** | 8.4 (397 reviews) | 8.7 (215 reviews) | 
| **Survey Distribution** | 8.9 (450 reviews) | 8.9 (208 reviews) | 
| **Mobile Survey** | Not enough data | Not enough data | 
| **Site Intercept Survey** | Not enough data | Not enough data | 
| **Pulse Surveys** | Not enough data | Not enough data | 

#### Survey Customization

| Feature | Qualtrics Market Research | Zoho Survey | 
|---|---|---|
| **Question Branching** | 8.9 (433 reviews) | 8.7 (194 reviews) | 
| **Branding** | 8.5 (395 reviews) | 8.6 (200 reviews) | 
| **Multimedia Support** | 8.5 (359 reviews) | 8.5 (185 reviews) | 
| **Multilingual Surveys** | 8.6 (313 reviews) | 8.5 (180 reviews) | 

#### Survey Insights

| Feature | Qualtrics Market Research | Zoho Survey | 
|---|---|---|
| **Reporting & Analytics** | 8.5 (453 reviews) | 8.7 (219 reviews) | 
| **BI Tools Integration** | 8.4 (290 reviews) | 8.4 (186 reviews) | 
| **Data Exporting** | 8.7 (440 reviews) | 8.8 (200 reviews) | 
| **Permissions** | 8.5 (386 reviews) | 8.8 (183 reviews) | 
| **Collaboration Tools** | Not enough data | Not enough data | 
| **Presentation Tools** | Not enough data | Not enough data | 
| **Data Analysis Tools** | Not enough data | Not enough data | 
| **Real-Time Data** | Not enough data | Not enough data | 
| **Visual Analytics** | Not enough data | Not enough data | 

#### Agentic AI - Survey

| Feature | Qualtrics Market Research | Zoho Survey | 
|---|---|---|
| **Adaptive Learning** | 7.6 (12 reviews) | 8.0 (44 reviews) | 
| **Proactive Assistance** | 7.6 (12 reviews) | 8.0 (45 reviews) | 
| **Decision Making** | 8.4 (15 reviews) | 8.3 (48 reviews) | 
| **Dynamic Content** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | Qualtrics Market Research | Zoho Survey | 
|---|---|---|
| **Single Sign On** | Not enough data | Not enough data | 
| **Phone Polling** | Not enough data | Not enough data | 
| **Online Polling** | Not enough data | Not enough data | 
| **Support Audio/Images/Video** | Not enough data | Not enough data | 
| **Engagement Tracking** | Not enough data | Not enough data | 
| **Question Library** | Not enough data | Not enough data | 
| **Data Visualization** | Not enough data | Not enough data | 
| **Survey/Poll Management** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **Word Clouds** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Customizable Fields** | Not enough data | Not enough data | 
| **Template Management** | Not enough data | Not enough data | 
| **Email Management** | Not enough data | Not enough data | 
| **Interactive Content** | Not enough data | Not enough data | 
| **Q&A Management** | Not enough data | Not enough data | 
| **Surveys & Feedback** | Not enough data | Not enough data | 
| **Activity Tracking** | Not enough data | Not enough data | 
| **Feedback Management** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **Data Cleansing** | Not enough data | Not enough data | 
| **Email Marketing** | Not enough data | Not enough data | 
| **Data Security** | Not enough data | Not enough data | 
| **Anonymous Feedback** | Not enough data | Not enough data | 
| **URL Customization** | Not enough data | Not enough data | 
| **Question Piping** | Not enough data | Not enough data | 
| **Offline Response Collection** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **NPS Survey Structure** | Not enough data | Not enough data | 
| **Drag & Drop** | Not enough data | Not enough data | 
| **Data Import/Export** | Not enough data | Not enough data | 
| **Response Validation** | Not enough data | Not enough data | 
| **Customer Segmentation** | Not enough data | Not enough data | 
| **Response Quotas** | Not enough data | Not enough data | 
| **Multi-Language** | Not enough data | Not enough data | 
| **Sentiment Analysis** | Not enough data | Not enough data | 
| **Email Reminders** | Not enough data | Not enough data | 
| **Gamification** | Not enough data | Not enough data | 
| **Randomization** | Not enough data | Not enough data | 

### Brand Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Qualtrics Market Research** | 8.7/10 | 83 |
| **Zoho Survey** | N/A | N/A |

#### Brand Signals

| Feature | Qualtrics Market Research | Zoho Survey | 
|---|---|---|
| **Comparison** | 8.8 (66 reviews) | Not enough data | 
| **AI** | 8.2 (65 reviews) | Not enough data | 
| **Brand Health** | 9.0 (65 reviews) | Not enough data | 

#### Brand Analytics

| Feature | Qualtrics Market Research | Zoho Survey | 
|---|---|---|
| **Trend Analysis** | 8.8 (68 reviews) | Not enough data | 
| **Tracking** | 8.7 (69 reviews) | Not enough data | 

### Consumer Insights Platforms

| Product | Score | Reviews |
|---|---|---|
| **Qualtrics Market Research** | N/A | N/A |
| **Zoho Survey** | N/A | N/A |

#### Survey Design - Consumer Insights Platforms

| Feature | Qualtrics Market Research | Zoho Survey | 
|---|---|---|
| **Multi-Use Methodologies** | Not enough data | Not enough data | 
| **Industry & Locale Adaptability** | Not enough data | Not enough data | 
| **Behavioral & Adaptive Logic Guidance** | Not enough data | Not enough data | 
| **Self-Serve Survey Builder** | Not enough data | Not enough data | 
| **AI Smart Probes** | Not enough data | Not enough data | 
| **Question Branching** | Not enough data | Not enough data | 
| **Conditional Logic** | Not enough data | Not enough data | 

#### Audience Access - Consumer Insights Platforms

| Feature | Qualtrics Market Research | Zoho Survey | 
|---|---|---|
| **Flexible Audience Options** | Not enough data | Not enough data | 
| **Customer Data Upload** | Not enough data | Not enough data | 
| **Consumer Panels** | Not enough data | Not enough data | 
| **Real-Time Data** | Not enough data | Not enough data | 

#### Data Collection - Consumer Insights Platforms

| Feature | Qualtrics Market Research | Zoho Survey | 
|---|---|---|
| **Rapid Research** | Not enough data | Not enough data | 
| **Quality Assurance** | Not enough data | Not enough data | 
| **Mobile / Mixed Mode** | Not enough data | Not enough data | 

#### Analytics - Consumer Insights Platforms

| Feature | Qualtrics Market Research | Zoho Survey | 
|---|---|---|
| **AI-Powered Insights** | Not enough data | Not enough data | 
| **Qualitative Research Support** | Not enough data | Not enough data | 
| **Benchmarking & Norms** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 

#### Collaboration - Consumer Insights Platforms

| Feature | Qualtrics Market Research | Zoho Survey | 
|---|---|---|
| **Dashboards & Embedded Integrations** | Not enough data | Not enough data | 
| **Embeddable Reports** | Not enough data | Not enough data | 
| **Shared Workspaces** | Not enough data | Not enough data | 
| **Third-Party Integrations** | Not enough data | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | 
| **Customizable Reports** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | Qualtrics Market Research | Zoho Survey | 
|---|---|---|
| **Customizable Questions** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **Reporting & Statistics** | Not enough data | Not enough data | 
| **Surveys & Feedback** | Not enough data | Not enough data | 
| **Sentiment Analysis** | Not enough data | Not enough data | 
| **Activity Tracking** | Not enough data | Not enough data | 
| **Search/Filter** | Not enough data | Not enough data | 
| **Trend Analysis** | Not enough data | Not enough data | 
| **Charting** | Not enough data | Not enough data | 
| **Real-Time Reporting** | Not enough data | Not enough data | 
| **Face-to-Face** | Not enough data | Not enough data | 
| **Survey Sample Management** | Not enough data | Not enough data | 
| **Multi-Channel Distribution** | Not enough data | Not enough data | 
| **Customer Segmentation** | Not enough data | Not enough data | 
| **SSL Security** | Not enough data | Not enough data | 
| **Reporting/Analytics** | Not enough data | Not enough data | 
| **Multi-Language** | Not enough data | Not enough data | 
| **Data Visualization** | Not enough data | Not enough data | 
| **Monitoring** | Not enough data | Not enough data | 
| **Drag & Drop** | Not enough data | Not enough data | 
| **Offline Access** | Not enough data | Not enough data | 
| **Data Import/Export** | Not enough data | Not enough data | 
| **Customizable Fields** | Not enough data | Not enough data | 
| **Phone-Based** | Not enough data | Not enough data | 
| **Template Management** | Not enough data | Not enough data | 
| **Reminders** | Not enough data | Not enough data | 
| **Visual Analytics** | Not enough data | Not enough data | 
| **Real-Time Analytics** | Not enough data | Not enough data | 
| **Customizable Branding** | Not enough data | Not enough data | 
| **Panel Management** | Not enough data | Not enough data | 
| **Question Library** | Not enough data | Not enough data | 
| **Paper-Based** | Not enough data | Not enough data | 
| **Benchmarking** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **Single Sign On** | Not enough data | Not enough data | 
| **Survey/Poll Management** | Not enough data | Not enough data | 
| **Customizable Templates** | Not enough data | Not enough data | 
| **Access Controls/Permissions** | Not enough data | Not enough data | 
| **Multiple User Accounts** | Not enough data | Not enough data | 
| **Email Management** | Not enough data | Not enough data | 
| **Statistical Analysis** | Not enough data | Not enough data | 
| **Email Reminders** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (1):** [Survey Software](https://www.g2.com/categories/survey)

**Unique to Qualtrics Market Research (6):** [Brand Intelligence Software](https://www.g2.com/categories/brand-intelligence), [Experience Management Software](https://www.g2.com/categories/experience-management), [Statistical Analysis Software](https://www.g2.com/categories/statistical-analysis), [Market Intelligence Software](https://www.g2.com/categories/market-intelligence), [User Research Tools](https://www.g2.com/categories/user-research), [Consumer Insights Platforms](https://www.g2.com/categories/consumer-insights-platforms)



---
## Reviewer Demographics

### By Company Size

| Segment | Qualtrics Market Research | Zoho Survey | 
|---|---|---|
| **Small-Business** | 21.7% | 50.6% | 
| **Mid-Market** | 33.4% | 32.4% | 
| **Enterprise** | 44.9% | 17.0% | 

### By Industry

#### Qualtrics Market Research

- **Higher Education:** 21.1%
- **Education Management:** 11.7%
- **Research:** 7.7%
- **Information Technology and Services:** 6.7%
- **Market Research:** 4.3%
- **Hospital & Health Care:** 3.6%
- **Marketing and Advertising:** 3.3%
- **Financial Services:** 2.7%
- **Computer Software:** 2.6%
- **Non-Profit Organization Management:** 2.4%
- **Other:** 33.9%

#### Zoho Survey

- **Information Technology and Services:** 10.3%
- **Education Management:** 6.2%
- **Marketing and Advertising:** 5.4%
- **Computer Software:** 5.1%
- **Financial Services:** 2.9%
- **Human Resources:** 2.6%
- **Telecommunications:** 2.5%
- **Hospitality:** 2.3%
- **Hospital & Health Care:** 2.0%
- **Market Research:** 1.9%
- **Other:** 58.7%

---
## Alternatives

### Alternatives to Qualtrics Market Research

- [SurveyMonkey](https://www.g2.com/products/surveymonkey/reviews) — 4.4/5 stars (23906 reviews)
- [SurveySparrow](https://www.g2.com/products/surveysparrow/reviews) — 4.4/5 stars (2066 reviews)
- [QuestionPro](https://www.g2.com/products/questionpro/reviews) — 4.5/5 stars (1159 reviews)
- [AskNicely](https://www.g2.com/products/asknicely/reviews) — 4.7/5 stars (1051 reviews)
- [UserTesting](https://www.g2.com/products/usertesting/reviews) — 4.4/5 stars (793 reviews)
- [Jotform](https://www.g2.com/products/jotform/reviews) — 4.7/5 stars (5576 reviews)
- [Typeform](https://www.g2.com/products/typeform/reviews) — 4.5/5 stars (1014 reviews)
- [Alchemer Survey](https://www.g2.com/products/alchemer-survey/reviews) — 4.4/5 stars (957 reviews)
- [IBM SPSS Statistics](https://www.g2.com/products/ibm-spss-statistics/reviews) — 4.2/5 stars (924 reviews)
- [Microsoft Forms](https://www.g2.com/products/microsoft-forms/reviews) — 4.4/5 stars (475 reviews)

### Alternatives to Zoho Survey

- [SurveyMonkey](https://www.g2.com/products/surveymonkey/reviews) — 4.4/5 stars (23906 reviews)
- [Alchemer Survey](https://www.g2.com/products/alchemer-survey/reviews) — 4.4/5 stars (957 reviews)
- [Typeform](https://www.g2.com/products/typeform/reviews) — 4.5/5 stars (1014 reviews)
- [SurveySparrow](https://www.g2.com/products/surveysparrow/reviews) — 4.4/5 stars (2066 reviews)
- [Jotform](https://www.g2.com/products/jotform/reviews) — 4.7/5 stars (5576 reviews)
- [QuestionPro](https://www.g2.com/products/questionpro/reviews) — 4.5/5 stars (1159 reviews)
- [Microsoft Forms](https://www.g2.com/products/microsoft-forms/reviews) — 4.4/5 stars (475 reviews)
- [Formstack Forms](https://www.g2.com/products/formstack-forms/reviews) — 4.3/5 stars (471 reviews)
- [SurveyLegend](https://www.g2.com/products/surveylegend/reviews) — 4.4/5 stars (560 reviews)
- [Doodle](https://www.g2.com/products/doodle/reviews) — 4.4/5 stars (2070 reviews)

---
## Top Discussions

### Qualtrics Market Research

- Title: [Is qualtrics better than SurveyMonkey?](https://www.g2.com/discussions/is-qualtrics-better-than-surveymonkey) — 3 comments, 1 upvote
  > **Top comment:** "Yes in so many ways from the customized survey creation to the dashboards that align with them.  With the ability to upload data and automate processes the..."
- Title: [Is there a possibility of adding customer support in IST time?](https://www.g2.com/discussions/49676-is-there-a-possibility-of-adding-customer-support-in-ist-time) — 3 comments, 1 upvote
  > **Top comment:** "need id"
- Title: [What would be the best way to restart on the basics, as I am having a little trouble on trying to get and start an existing project](https://www.g2.com/discussions/what-would-be-the-best-way-to-restart-on-the-basics-as-i-am-having-a-little-trouble-on-trying-to-get-and-start-an-existing-project) — 3 comments, 1 upvote
  > **Top comment:** "Qualtrics has great training.  Check out the help section located in the top right of your account after you log in."
- Title: [What is Qualtrics CoreXM used for?](https://www.g2.com/discussions/what-is-qualtrics-corexm-used-for) — 2 comments, 2 upvotes
  > **Top comment:** "The CoreXM product is used to build, optimize and analyze market research surveys. It includes tools to optimize, share, and report on results."
- Title: [How can I use Qualtrics Research Core more at my University?](https://www.g2.com/discussions/15594-how-can-i-use-qualtrics-research-core-more-at-my-university) — 2 comments, 1 upvote
  > **Top comment:** "Does your University have a subscription to Qualtrics.  We have faculty who use it for research all the time."

### Zoho Survey

- Title: [What is Zoho Survey used for?](https://www.g2.com/discussions/what-is-zoho-survey-used-for) — 4 comments, 1 upvote
  > **Top comment:** "It helps create a survey page to gather opinions based on drag and drop method interface."
- Title: [How come sometimes Zoho Survey slow in loading?](https://www.g2.com/discussions/how-come-sometimes-zoho-survey-slow-in-loading) — 3 comments, 1 upvote
  > **Top comment:** "It may be the network issue. please contact your network operator. "
- Title: [Is Zoho survey legit?](https://www.g2.com/discussions/is-zoho-survey-legit) — 2 comments, 1 upvote
  > **Top comment:** "Zoho Survey is a versatile and user-friendly tool that can be used for various uses. There is a wide variety of questions available, each of which can be..."
- Title: [What is Zoho survey?](https://www.g2.com/discussions/what-is-zoho-survey) — 2 comments, 1 upvote
  > **Top comment:** "It is an online survey and questionnaire building software can be used or voting as well once integrated."
- Title: [his is very useful](https://www.g2.com/discussions/his-is-very-useful) — 2 comments, 1 upvote
  > **Top comment:** "How are things going "

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/qualtrics-market-research-vs-zoho-survey)