Link copied to clipboard # Qualtrics Market Research vs Zoho Survey Comparison - What are their main differences? Share [ Export ](/compare/qualtrics-market-research/zoho-survey/export.csv) Qualtrics Market ResearchZoho Survey[+ Add Product](#) Pricing **Qualtrics Market Research** Free Trial No pricing available **Zoho Survey** Free Trial **0** · FREE **$20** per month · PLUS **$25** per month · PRO **$60** per month · ENTERPRISE Show more **Pricing Insights** from reviews Perceived Cost **Qualtrics Market Research** $$$$$ **Zoho Survey** $$$$$ Average Discount **Qualtrics Market Research** 14%2% more **Zoho Survey** 12% Uncover valuable pricing insights from real user feedback to improve your shopping experience. See it for free Time to Implement **Qualtrics Market Research** 6 months Based on 100 responses **Zoho Survey** 6 months Based on 100 responses Return on Investment **Qualtrics Market Research** 6 months Based on 100 responses **Zoho Survey** 6 months Based on 100 responses ![Qualtrics Market Research](https://images.g2crowd.com/uploads/product/hd_favicon/8890eea0cb317c903c079caf28914e83/qualtrics-market-research.svg "Qualtrics Market Research") ![Zoho Survey](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_01c2188b38a7cf07b0e75d396145d688/zoho-survey.jpg "Zoho Survey") G2 offers free advice on this comparison. Chat with an expert How would you like to receive Software Advice? ![](/assets/advisor_router/laptop_form-f1a7012279826105416befde8d882ffc7589b1f9db09c93a1379d601cafe8e0d.svg) FormAnswer questions at your own pace, no call required. ![](/assets/advisor_router/ai_agent-4d78629a3ba354fed449a65c60df3a6f2eda90fb98411b711df4b25d7be52a38.svg) AI AgentChat live and get a recommendation in minutes. ![](/assets/advisor_router/phone_call_picker-c48821ec36f4182d8ee3e54cfbd3937500eec54d7b7e0cfb80dc80a8a733842f.svg) Phone CallTalk it through live with a software advisor. **Pros & Cons** from reviews **Qualtrics Market Research** Ease of Use (296) Survey Creation (246) Survey Issues (79) Survey Limitations (62) **Zoho Survey** Ease of Use (74) Ease of Creation (32) Limited Customization (27) Survey Issues (16) Integrations **Qualtrics Market Research** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_e89d21750715f4646ed61c011b2917dc/adobe-acrobat.png "Product Avatar Image") Adobe Acrobat ](https://www.g2.com/products/adobe-acrobat/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_b732647f0497d66fb1da41f5310ab733/fuel-cycle.png "Product Avatar Image") Fuel Cycle ](https://www.g2.com/products/fuel-cycle/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_db11aab8ccb63f5742949ab9955e36bf/google-analytics.png "Product Avatar Image") Google Analytics ](https://www.g2.com/products/google-analytics/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_4a9a6d57cdd833bf0381d21fd9246641/google-workspace.png "Product Avatar Image") Google Workspace ](https://www.g2.com/products/google-workspace/reviews)[ View all ](https://www.g2.com/products/qualtrics-market-research/integrations) **Zoho Survey** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_f176b4154a751d10150daa67a57b7dc5/azure-portal.jpg "Product Avatar Image") Azure Portal ](https://www.g2.com/products/azure-portal/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_7e6b2b13afd514ead5fa39d91ef608cc/bigin-by-zoho-crm.png "Product Avatar Image") Bigin by Zoho CRM ](https://www.g2.com/products/bigin-by-zoho-crm/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_409836dafe63ffebc2bd927a540fe1b2/consequential.png "Product Avatar Image") consequential ](https://www.g2.com/products/consequential/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_db11aab8ccb63f5742949ab9955e36bf/google-analytics.png "Product Avatar Image") Google Analytics ](https://www.g2.com/products/google-analytics/reviews)[ View all ](https://www.g2.com/products/zoho-survey/integrations) Screenshots **Qualtrics Market Research** ![Qualtrics Market Research screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/192440/Results-dashboards.png) **Zoho Survey** ![Zoho Survey screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/79233/Reach-Respondents.jpg) **Ratings** from reviews Meets Requirements **Qualtrics Market Research** **8.9** /10 Based on 2,520 responses **Zoho Survey** **8.9** /10 Based on 814 responses Ease of Use **Qualtrics Market Research** **8.5** /10 Based on 2,525 responses **Zoho Survey** **8.9** /10 Based on 823 responses Ease of Setup **Qualtrics Market Research** **8.3** /10 Based on 1,073 responses **Zoho Survey** **8.8** /10 Based on 429 responses Ease of Admin **Qualtrics Market Research** **8.4** /10 Based on 1,038 responses **Zoho Survey** **8.7** /10 Based on 318 responses Quality of Support **Qualtrics Market Research** **8.7** /10 Based on 2,192 responses **Zoho Survey** **8.5** /10 Based on 729 responses Has the product been a good partner in doing business? **Qualtrics Market Research** **8.7** /10 Based on 966 responses **Zoho Survey** **8.7** /10 Based on 300 responses Product Direction (% positive) **Qualtrics Market Research** **8.1** /10 Based on 2,432 responses **Zoho Survey** **8.9** /10 Based on 784 responses **Features** ratings from reviews Survey **8.5** /10 Based on 518 responses **8.6** /10 Based on 272 responses User Research **7.6** /10 Based on 19 responses Not enough data Statistical Analysis **8.0** /10 Based on 15 responses Not enough data Uncover more feature rated insights from real users to improve your shopping experience. See it for free Market Intelligence **6.9** /10 Based on 11 responses Not enough data Brand Intelligence **8.7** /10 Based on 83 responses Not enough data User Insights **Reviewers' Company Size** Small-Business(50 or fewer emp.) 21.6% Mid-Market(51-1000 emp.) 33.4% Enterprise(\> 1000 emp.) 45.0% Small-Business(50 or fewer emp.) 21.6% Mid-Market(51-1000 emp.) 33.4% Enterprise(\> 1000 emp.) 45.0% Small-Business(50 or fewer emp.) 50.6% Mid-Market(51-1000 emp.) 32.6% Enterprise(\> 1000 emp.) 16.8% Small-Business(50 or fewer emp.) 50.6% Mid-Market(51-1000 emp.) 32.6% Enterprise(\> 1000 emp.) 16.8% **Reviewers' Industry** [![Qualtrics Market Research](https://images.g2crowd.com/uploads/product/hd_favicon/8890eea0cb317c903c079caf28914e83/qualtrics-market-research.svg "Qualtrics Market Research")](https://www.g2.com/products/qualtrics-market-research/reviews) Qualtrics Market Research Higher Education 21.0% Education Management 11.7% Research 7.7% Information Technology and Services 6.7% Market Research 4.3% Other 48.5% [![Zoho Survey](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_01c2188b38a7cf07b0e75d396145d688/zoho-survey.jpg "Zoho Survey")](https://www.g2.com/products/zoho-survey/reviews) Zoho Survey Information Technology and Services 10.2% Education Management 6.2% Marketing and Advertising 5.4% Computer Software 5.2% Financial Services 3.0% Other 70.1% Alternatives **Qualtrics Market Research Alternatives** ![SurveyMonkey](https://images.g2crowd.com/uploads/product/hd_favicon/14719688a688f7283815b6565517d7ee/surveymonkey.svg "SurveyMonkey") [ SurveyMonkey ](/products/surveymonkey/reviews) ![UserTesting](https://images.g2crowd.com/uploads/product/hd_favicon/ac57cca9184c8ef16c868d466e726c9f/usertesting.svg "UserTesting") [ UserTesting ](/products/usertesting/reviews) ![Suzy](https://images.g2crowd.com/uploads/product/hd_favicon/1cbdff917ff897a0038de2226cc7127b/suzy.svg "Suzy") [ Suzy ](/products/suzy/reviews) ![Jotform](https://images.g2crowd.com/uploads/product/hd_favicon/db92fdbe82415a54d6c44d2085e85c83/jotform.svg "Jotform") [ Jotform ](/products/jotform/reviews) **Zoho Survey Alternatives** ![SurveyMonkey](https://images.g2crowd.com/uploads/product/hd_favicon/14719688a688f7283815b6565517d7ee/surveymonkey.svg "SurveyMonkey") [ SurveyMonkey ](/products/surveymonkey/reviews) ![Alchemer Survey](https://images.g2crowd.com/uploads/product/hd_favicon/134a3c3564c0a8c7a00c43c78ea964d9/alchemer-survey.svg "Alchemer Survey") [ Alchemer Survey ](/products/alchemer-survey/reviews) ![Typeform](https://images.g2crowd.com/uploads/product/hd_favicon/842b61c38f4967b97c955896deb22411/typeform.svg "Typeform") [ Typeform ](/products/typeform/reviews) ![SurveySparrow](https://images.g2crowd.com/uploads/product/hd_favicon/34e4440db5272a243ee825c7797defa3/surveysparrow.svg "SurveySparrow") [ SurveySparrow ](/products/surveysparrow/reviews) ## Qualtrics Market Research vs Zoho Survey FAQs Generated using AI Last updated: August 14, 2026 ### What is the difference between Qualtrics Market Research vs Zoho Survey? Qualtrics Market Research is favored for its advanced features and enterprise focus, while Zoho Survey stands out for ease of use and small-business adoption. | [Qualtrics Market Research](https://www.g2.com/products/qualtrics-market-research/reviews) | [Zoho Survey](https://www.g2.com/products/zoho-survey/reviews) | | --- | --- | | 4.4/5 (3018 reviews) | 4.4/5 (1041 reviews) | | Enterprise | Small-Business | | 8.3 | 8.8 | | 8.7 | 8.5 | | Ease of Use (296 all-time mentions) | — | ### How do the pricing models of Qualtrics Market Research and Zoho Survey compare? Zoho Survey is rated as the stronger value by reviewers, with a higher satisfaction score on price and cost-related dimensions. - **Qualtrics Market Research:** Reviewers frequently cite advanced features and robust analytics but mention higher licensing costs and a steeper learning curve, especially for smaller teams. - **Zoho Survey:** In recent reviews, buyers highlight Zoho Survey's budget-friendly plans and cost-effective pricing as a key advantage, especially for small businesses and startups. - **Switching reasons:** Reviewers mention switching to Zoho Survey for its affordability and ease of use compared to more expensive, complex platforms. ### What are the best alternatives to Qualtrics Market Research and Zoho Survey? The top 3 alternatives to Qualtrics Market Research and Zoho Survey are SurveyMonkey, SurveySparrow, and QuestionPro. | Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength | | --- | --- | --- | --- | --- | | [Qualtrics Market Research](https://www.g2.com/products/qualtrics-market-research/reviews) | 4.4/5 (3018 reviews) | Enterprise | Higher licensing costs, advanced analytics | Ease of Use (296 all-time mentions) | | [Zoho Survey](https://www.g2.com/products/zoho-survey/reviews) | 4.4/5 (1041 reviews) | Small-Business | Budget-friendly, cost-effective for small businesses | Easy setup and integration with Zoho CRM | | [SurveyMonkey](https://www.g2.com/products/surveymonkey/reviews) | 4.4/5 (23901 reviews) | Small-Business | — | Widely adopted, intuitive survey creation | | [SurveySparrow](https://www.g2.com/products/surveysparrow/reviews) | 4.4/5 (2067 reviews) | Small-Business | — | User-friendly interface and conversational surveys | | [QuestionPro](https://www.g2.com/products/questionpro/reviews) | 4.5/5 (1152 reviews) | Small-Business | — | Flexible survey logic and customization | ### Which Survey features should I prioritize when comparing Qualtrics Market Research and Zoho Survey? Buyers should prioritize ease of use, survey creation flexibility, integrations, reporting/analytics, and templates when comparing Qualtrics Market Research and Zoho Survey. - **Ease of Use:** Qualtrics Market Research 8.5, Zoho Survey 8.9 - **Survey Creation:** Qualtrics Market Research cited in 246 all-time reviews; Zoho Survey frequently praised for drag-and-drop builder and quick setup - **Integrations:** Zoho Survey integrates with Zoho CRM (71 all-time mentions) and Zoho Analytics (8 all-time mentions); Qualtrics Market Research integrates with Microsoft ecosystem and Power BI (recent reviews) - **Reporting/Analytics:** Qualtrics Market Research cited for advanced analytics and dashboards (multiple recent reviews); Zoho Survey praised for real-time reporting and dashboard visibility - **Templates:** Qualtrics Market Research cited in 60 all-time reviews; Zoho Survey frequently mentioned for practical, customizable templates ### What are the pros and cons of Qualtrics Market Research vs Zoho Survey? Qualtrics Market Research's headline strength is advanced analytics and customization, while Zoho Survey's is ease of use and affordability. - **Qualtrics Market Research strengths:** Advanced features (109 all-time mentions), robust analytics and reporting (48 all-time mentions), high customizability (48 all-time mentions), and strong enterprise capabilities. - **Qualtrics Market Research trade-offs:** Steep learning curve (53 all-time mentions), higher pricing (47 all-time mentions), and limited customization for some UI elements (47 all-time mentions). - **Zoho Survey strengths:** Easy setup and drag-and-drop survey builder, cost-effective pricing, strong integration with Zoho CRM (71 all-time mentions), and user-friendly interface (8.9 Ease of Use score). - **Zoho Survey trade-offs:** Limited advanced customization and analytics compared to enterprise platforms, basic template designs, and some features restricted to higher-tier plans. ### Is Qualtrics Market Research or Zoho Survey better for small businesses? Zoho Survey is the better fit for small businesses, supported by its largest segment and reviewer sentiment. - **Qualtrics Market Research:** Largest reviewer segment is Enterprise; reviewers note advanced features but cite higher costs and complexity as barriers for small teams. - **Zoho Survey:** Largest reviewer segment is Small-Business; reviewers consistently highlight ease of use, affordability, and quick setup as key benefits for small business adoption. ### Which Survey platform has better integrations? Zoho Survey is favored for integrations, especially within the Zoho ecosystem. - **Qualtrics Market Research:** Recent reviews mention integrations with Microsoft ecosystem and Power BI, supporting advanced analytics and workflow automation. - **Zoho Survey:** Integrates with Zoho CRM (71 all-time mentions) and Zoho Analytics (8 all-time mentions), with reviewers frequently citing the value of automatic data sync and workflow efficiency. ### How do Qualtrics Market Research and Zoho Survey compare on customer support? Qualtrics Market Research and Zoho Survey are rated in near-parity on Quality of Support, with scores of 8.7 and 8.5 respectively. - **Qualtrics Market Research:** Reviewers highlight responsive support teams and helpful resources, with 55 all-time mentions of customer support. - **Zoho Survey:** Reviewers describe support as timely and helpful, especially for paid users, and note smooth onboarding experiences. ### Which is easier to implement, Qualtrics Market Research or Zoho Survey? Zoho Survey is rated higher for Ease of Setup, with a 0.5-point advantage over Qualtrics Market Research (8.8 vs 8.3). - **Qualtrics Market Research:** Reviewers describe setup as straightforward for basic surveys but note a steeper learning curve for advanced features and integrations. - **Zoho Survey:** Reviewers consistently praise the easy onboarding, drag-and-drop builder, and quick implementation, with many citing setup as fast and requiring minimal technical support. ### Which product has better Templates? Qualtrics Market Research is more frequently cited for Templates, with 60 all-time mentions, while Zoho Survey is praised for practical and customizable templates in recent reviews. - **Qualtrics Market Research:** Templates cited in 60 all-time reviews; reviewers highlight the variety and flexibility of available templates. - **Zoho Survey:** Reviewers frequently mention practical, customizable templates that save time, though some note the library is smaller and designs are more basic compared to competitors.