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# Qualtrics Market Research vs Verint Voice of the Customer Comparison - What are their main differences?

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Qualtrics Market ResearchVerint Voice of the Customer[+ Add Product](#)

Pricing

**Qualtrics Market Research**
Free Trial

No pricing available

**Verint Voice of the Customer**
No pricing available

**Pricing Insights**
from reviews

Time to Implement

**Qualtrics Market Research**
2 monthsFaster

Based on 46 responses

**Verint Voice of the Customer**
5 months

Based on 11 responses

Return on Investment

**Qualtrics Market Research**
20 months

Based on 32 responses

**Verint Voice of the Customer**
Not enough reviews yet

Perceived Cost

**Qualtrics Market Research**
$$$$$

**Verint Voice of the Customer**
$$$$$

Average Discount

**Qualtrics Market Research**
14%

**Verint Voice of the Customer**
Not enough reviews yet

 ![Qualtrics Market Research](https://images.g2crowd.com/uploads/product/hd_favicon/8890eea0cb317c903c079caf28914e83/qualtrics-market-research.svg "Qualtrics Market Research")

 ![Verint Voice of the Customer](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_19576b6f9cdacc4e3c55837439d5c78c/verint-verint-voice-of-the-customer.png "Verint Voice of the Customer")

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**Pros & Cons**
from reviews

**Qualtrics Market Research**
[
Ease of Use (296)
](https://www.g2.com/products/qualtrics-market-research/reviews?filters%5Bsentiment_snippet%5D=1259285&qs=pros-and-cons#reviews)[
Survey Creation (246)
](https://www.g2.com/products/qualtrics-market-research/reviews?filters%5Bsentiment_snippet%5D=1263803&qs=pros-and-cons#reviews)[
Survey Issues (79)
](https://www.g2.com/products/qualtrics-market-research/reviews?filters%5Bsentiment_snippet%5D=1262978&qs=pros-and-cons#reviews)[
Survey Limitations (62)
](https://www.g2.com/products/qualtrics-market-research/reviews?filters%5Bsentiment_snippet%5D=1263920&qs=pros-and-cons#reviews)

**Verint Voice of the Customer**
Not enough data

Integrations

**Qualtrics Market Research**
[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_e89d21750715f4646ed61c011b2917dc/adobe-acrobat.png "Product Avatar Image")

Adobe Acrobat

](https://www.g2.com/products/adobe-acrobat/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_b732647f0497d66fb1da41f5310ab733/fuel-cycle.png "Product Avatar Image")

Fuel Cycle

](https://www.g2.com/products/fuel-cycle/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_db11aab8ccb63f5742949ab9955e36bf/google-analytics.png "Product Avatar Image")

Google Analytics

](https://www.g2.com/products/google-analytics/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_4a9a6d57cdd833bf0381d21fd9246641/google-workspace.png "Product Avatar Image")

Google Workspace

](https://www.g2.com/products/google-workspace/reviews)[
View all
](https://www.g2.com/products/qualtrics-market-research/integrations)

**Verint Voice of the Customer**
[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_ae5d46296d0f8afa0fd352fc44bf419d/microsoft365.png "Product Avatar Image")

Microsoft 365

](https://www.g2.com/products/microsoft365/reviews)[
View all
](https://www.g2.com/products/verint-verint-voice-of-the-customer/integrations)

Screenshots

**Qualtrics Market Research**
 ![Qualtrics Market Research screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/192440/Results-dashboards.png)

**Verint Voice of the Customer**
 ![Verint Voice of the Customer screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/1275788/Predictive-Modeling-Engagement-Survey-Orbital.png)

**Ratings**
from reviews

Meets Requirements

**Qualtrics Market Research**

**8.9** /10

Based on 2,519 responses

**Verint Voice of the Customer**

**8.2** /10

Based on 43 responses

Ease of Use

**Qualtrics Market Research**

**8.5** /10

Based on 2,524 responses

**Verint Voice of the Customer**

**8.3** /10

Based on 44 responses

Ease of Setup

**Qualtrics Market Research**

**8.3** /10

Based on 1,072 responses

**Verint Voice of the Customer**

**7.8** /10

Based on 29 responses

Ease of Admin

**Qualtrics Market Research**

**8.4** /10

Based on 1,038 responses

**Verint Voice of the Customer**

**8.2** /10

Based on 26 responses

Quality of Support

**Qualtrics Market Research**

**8.7** /10

Based on 2,192 responses

**Verint Voice of the Customer**

**8.4** /10

Based on 42 responses

Has the product been a good partner in doing business?

**Qualtrics Market Research**

**8.7** /10

Based on 966 responses

**Verint Voice of the Customer**

**8.1** /10

Based on 27 responses

Product Direction (% positive)

**Qualtrics Market Research**

**8.1** /10

Based on 2,431 responses

**Verint Voice of the Customer**

**7.2** /10

Based on 46 responses

**Features**
ratings from reviews

Experience Management

**7.6** /10

Based on 12 responses

**8.2** /10

Based on 14 responses

Customer Success

Not enough data

**8.8** /10

Based on 7 responses

User Research

**7.6** /10

Based on 19 responses

Not enough data

Statistical Analysis

**8.0** /10

Based on 15 responses

Not enough data

Market Intelligence

**6.9** /10

Based on 11 responses

Not enough data

Survey

**8.5** /10

Based on 515 responses

Not enough data

Brand Intelligence

**8.7** /10

Based on 83 responses

Not enough data

Enterprise Feedback Management

Not enough data

**8.5** /10

Based on 14 responses

User Insights

**Reviewers' Company Size**

Small-Business(50 or fewer emp.)
21.6%

Mid-Market(51-1000 emp.)
33.4%

Enterprise(\> 1000 emp.)
45.0%

Small-Business(50 or fewer emp.)
21.6%

Mid-Market(51-1000 emp.)
33.4%

Enterprise(\> 1000 emp.)
45.0%

Small-Business(50 or fewer emp.)
22.4%

Mid-Market(51-1000 emp.)
34.7%

Enterprise(\> 1000 emp.)
42.9%

Small-Business(50 or fewer emp.)
22.4%

Mid-Market(51-1000 emp.)
34.7%

Enterprise(\> 1000 emp.)
42.9%

**Reviewers' Industry**

[![Qualtrics Market Research](https://images.g2crowd.com/uploads/product/hd_favicon/8890eea0cb317c903c079caf28914e83/qualtrics-market-research.svg "Qualtrics Market Research")](https://www.g2.com/products/qualtrics-market-research/reviews)
Qualtrics Market Research

Higher Education
21.0%

Education Management
11.7%

Research
7.7%

Information Technology and Services
6.7%

Market Research
4.3%

Other
48.5%

[![Verint Voice of the Customer](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_19576b6f9cdacc4e3c55837439d5c78c/verint-verint-voice-of-the-customer.png "Verint Voice of the Customer")](https://www.g2.com/products/verint-verint-voice-of-the-customer/reviews)
Verint Voice of the Customer

Retail
10.2%

Computer Software
10.2%

Banking
8.2%

Internet
8.2%

Marketing and Advertising
6.1%

Other
57.1%

Alternatives

**Qualtrics Market Research Alternatives**

 ![SurveyMonkey](https://images.g2crowd.com/uploads/product/hd_favicon/14719688a688f7283815b6565517d7ee/surveymonkey.svg "SurveyMonkey")

[
SurveyMonkey
](/products/surveymonkey/reviews)

 ![UserTesting](https://images.g2crowd.com/uploads/product/hd_favicon/ac57cca9184c8ef16c868d466e726c9f/usertesting.svg "UserTesting")

[
UserTesting
](/products/usertesting/reviews)

 ![Suzy](https://images.g2crowd.com/uploads/product/hd_favicon/1cbdff917ff897a0038de2226cc7127b/suzy.svg "Suzy")

[
Suzy
](/products/suzy/reviews)

 ![Jotform](https://images.g2crowd.com/uploads/product/hd_favicon/db92fdbe82415a54d6c44d2085e85c83/jotform.svg "Jotform")

[
Jotform
](/products/jotform/reviews)

**Verint Voice of the Customer Alternatives**

 ![Qualtrics Customer Experience](https://images.g2crowd.com/uploads/product/hd_favicon/8890eea0cb317c903c079caf28914e83/qualtrics-customer-experience%282%29.svg "Qualtrics Customer Experience")

[
Qualtrics Customer Experience
](/products/qualtrics-customer-experience/reviews)

 ![Medallia Customer Experience](https://images.g2crowd.com/uploads/product/hd_favicon/8b51395a78dd593b61bd23efdd512d12/medallia-customer-experience.svg "Medallia Customer Experience")

[
Medallia Customer Experience
](/products/medallia-customer-experience/reviews)

 ![SurveyMonkey](https://images.g2crowd.com/uploads/product/hd_favicon/14719688a688f7283815b6565517d7ee/surveymonkey.svg "SurveyMonkey")

[
SurveyMonkey
](/products/surveymonkey/reviews)

 ![Hotjar by Contentsquare](https://images.g2crowd.com/uploads/product/hd_favicon/882f58fdd9f66f7fb6f26e4c3ecabed8/hotjar-by-contentsquare.svg "Hotjar by Contentsquare")

[
Hotjar by Contentsquare
](/products/hotjar-by-contentsquare/reviews)

## Qualtrics Market Research vs Verint Voice of the Customer FAQs

Generated using AI

Last updated: August 14, 2026

### What is the difference between Qualtrics Market Research vs Verint Voice of the Customer?

Qualtrics Market Research stands out for its higher G2 rating, broader reviewer base, and stronger reviewer-cited strengths, while Verint Voice of the Customer is also enterprise-focused but with fewer reviews and slightly lower scores.

| [Qualtrics Market Research](https://www.g2.com/products/qualtrics-market-research/reviews) | [Verint Voice of the Customer](https://www.g2.com/products/verint-verint-voice-of-the-customer/reviews) |
| --- | --- |
| 4.4/5 (3018 reviews) | 4.2/5 (45 reviews) |
| Enterprise | Enterprise |
| 8.3 | 7.6 |
| 8.7 | 8.3 |
| Ease of Use (296 all-time mentions) | Unified feedback from multiple channels |

### How do the pricing models of Qualtrics Market Research and Verint Voice of the Customer compare?

Qualtrics Market Research is rated higher for value, with reviewers expressing more satisfaction with its pricing relative to Verint Voice of the Customer.

- **Qualtrics Market Research:** In recent reviews, several reviewers note that while Qualtrics is considered expensive, its advanced features and robust analytics justify the investment for larger teams and enterprises.
- **Verint Voice of the Customer:** Reviewers mention that Verint is often seen as more affordable than "Cadillac" competitors, but some cite complexity and cost as drawbacks, especially for advanced features.
- **Switching reasons:** Reviewers switching to Qualtrics cite the need for more advanced analytics and research capabilities, while those considering Verint mention cost savings and unified feedback as key factors.

### What are the best alternatives to Qualtrics Market Research and Verint Voice of the Customer?

The top three alternatives to Qualtrics Market Research and Verint Voice of the Customer are Qualtrics Customer Experience, SurveyMonkey, and SurveySparrow.

| Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength |
| --- | --- | --- | --- | --- |
| [Qualtrics Market Research](https://www.g2.com/products/qualtrics-market-research/reviews) | 4.4/5 (3018 reviews) | Enterprise | Reviewers describe it as expensive but robust for enterprise needs | Ease of Use (296 all-time mentions) |
| [Verint Voice of the Customer](https://www.g2.com/products/verint-verint-voice-of-the-customer/reviews) | 4.2/5 (45 reviews) | Enterprise | Seen as more affordable than some competitors, but complexity and cost for advanced features noted | Unified feedback from multiple channels |
| [Qualtrics Customer Experience](https://www.g2.com/products/qualtrics-customer-experience/reviews) | 4.3/5 (751 reviews) | Enterprise | — | Comprehensive experience management |
| [SurveyMonkey](https://www.g2.com/products/surveymonkey/reviews) | 4.4/5 (23901 reviews) | Small-Business | Reviewers highlight affordability and ease of use for small teams | Quick survey creation and distribution |
| [SurveySparrow](https://www.g2.com/products/surveysparrow/reviews) | 4.4/5 (2067 reviews) | Small-Business | — | User-friendly interface and engaging surveys |

### Which Survey features should I prioritize when comparing Qualtrics Market Research and Verint Voice of the Customer?

Buyers should prioritize survey creation, ease of use, analytics and reporting, customizability, and support quality when comparing Qualtrics Market Research and Verint Voice of the Customer.

- **Survey Creation:** Qualtrics Market Research has 246 all-time mentions for survey creation; Verint Voice of the Customer is praised for unifying feedback from multiple channels.
- **Ease of Use:** Qualtrics Market Research has 296 all-time mentions for ease of use; Verint Voice of the Customer is described as user-friendly in recent reviews.
- **Analytics and Reporting:** Qualtrics Market Research is frequently cited for advanced analytics and reporting; Verint Voice of the Customer is noted for real-time AI analytics and actionable dashboards.
- **Customizability:** Qualtrics Market Research has 48 all-time mentions for customizability; Verint Voice of the Customer is noted for customizable dashboards and feedback segmentation.
- **Support Quality:** Qualtrics Market Research has 55 all-time mentions for customer support; Verint Voice of the Customer is praised for responsive support and account management in recent reviews.

### What are the pros and cons of Qualtrics Market Research vs Verint Voice of the Customer?

Qualtrics Market Research's headline strength is its robust feature set and ease of use, while Verint Voice of the Customer excels at unifying feedback from multiple channels.

- **Qualtrics Market Research strengths:** Ease of Use (296 all-time mentions), Survey Creation (246), Features (109), Intuitive (99), Data Analysis (58), Customizability (48), Customer Support (55).
- **Qualtrics Market Research trade-offs:** Survey Issues (79), Survey Limitations (62), Learning Curve (53), Limited Customization (47), Pricing Issues (47); reviewers note a steep learning curve and higher cost, especially for small businesses.
- **Verint Voice of the Customer strengths:** Unified feedback from multiple channels, real-time AI analytics, actionable dashboards, praised for responsive support and ease of setup in recent reviews.
- **Verint Voice of the Customer trade-offs:** Reviewers cite complexity in setup, a steep learning curve for advanced features, and cost concerns for advanced modules.

### Is Qualtrics Market Research or Verint Voice of the Customer better for small businesses?

SurveyMonkey is the top-rated alternative for small businesses, while both Qualtrics Market Research and Verint Voice of the Customer are primarily enterprise-focused.

- **Qualtrics Market Research:** Largest segment is Enterprise; reviewers note high cost and a steep learning curve, making it less ideal for small businesses.
- **Verint Voice of the Customer:** Largest segment is Enterprise; reviewers highlight affordability compared to some competitors but still mention complexity and cost for advanced features.

### Which Survey platform has better integrations?

Qualtrics Market Research and Verint Voice of the Customer are at parity for integrations, with reviewers citing integration capabilities but no dominant third-party tool mentioned for either product.

- **Qualtrics Market Research:** Reviewers mention integration with Microsoft ecosystem tools such as Azure DevOps and Power BI in recent reviews.
- **Verint Voice of the Customer:** Reviewers note ease of implementation and integration with current infrastructure, but do not cite specific third-party tools by name.

### How do Qualtrics Market Research and Verint Voice of the Customer compare on customer support?

Qualtrics Market Research scores higher on Quality of Support (8.7 vs 8.3), but the difference is below the materiality threshold, indicating near-parity in support satisfaction.

- **Qualtrics Market Research:** Reviewers frequently mention helpful and responsive customer support, with 55 all-time mentions for customer support and consistent praise for support quality in recent reviews.
- **Verint Voice of the Customer:** Reviewers describe responsive and knowledgeable support teams, with several recent reviews highlighting positive experiences with account managers and support staff.

### Which is easier to implement, Qualtrics Market Research or Verint Voice of the Customer?

Qualtrics Market Research scores higher on Ease of Setup (8.3 vs 7.6), but the difference is below the materiality threshold, indicating similar implementation experiences.

- **Qualtrics Market Research:** Reviewers describe the setup process as straightforward for basic surveys but note a learning curve for advanced features and integrations.
- **Verint Voice of the Customer:** Reviewers report that setup is user-friendly and efficient for standard surveys, though advanced configuration can be complex and require additional support.

### Which product has better Surveys?

Qualtrics Market Research is more frequently cited for its Surveys feature, with higher reviewer satisfaction and mention counts.

- **Qualtrics Market Research:** Surveys are the most frequently mentioned feature, with 246 all-time mentions for survey creation and 296 for ease of use; reviewers highlight advanced survey logic, analytics, and customization.
- **Verint Voice of the Customer:** Reviewers praise the ability to unify feedback from multiple channels and real-time analytics, but do not cite surveys as frequently as a standout feature.