Link copied to clipboard # Qualtrics Market Research vs SurveyCTO Comparison - What are their main differences? Share [ Export ](/compare/qualtrics-market-research/surveycto/export.csv) Qualtrics Market ResearchSurveyCTO[+ Add Product](#) Pricing **Qualtrics Market Research** Free Trial No pricing available **SurveyCTO** Free Trial **$250.00** · Basic **$350.00** · Pro **$700.00** · Advanced **Contact Us** · Enterprise Show more **Pricing Insights** from reviews Perceived Cost **Qualtrics Market Research** $$$$$ **SurveyCTO** $$$$$ Average Discount **Qualtrics Market Research** 14%4% more **SurveyCTO** 10% Uncover valuable pricing insights from real user feedback to improve your shopping experience. See it for free Time to Implement **Qualtrics Market Research** 6 months Based on 100 responses **SurveyCTO** 6 months Based on 100 responses Return on Investment **Qualtrics Market Research** 6 months Based on 100 responses **SurveyCTO** 6 months Based on 100 responses ![Qualtrics Market Research](https://images.g2crowd.com/uploads/product/hd_favicon/8890eea0cb317c903c079caf28914e83/qualtrics-market-research.svg "Qualtrics Market Research") ![SurveyCTO](https://images.g2crowd.com/uploads/product/hd_favicon/0c02aac94595832a3145dbaf72725939/surveycto.svg "SurveyCTO") G2 offers free advice on this comparison. Chat with an expert How would you like to receive Software Advice? ![](/assets/advisor_router/laptop_form-f1a7012279826105416befde8d882ffc7589b1f9db09c93a1379d601cafe8e0d.svg) FormAnswer questions at your own pace, no call required. ![](/assets/advisor_router/ai_agent-4d78629a3ba354fed449a65c60df3a6f2eda90fb98411b711df4b25d7be52a38.svg) AI AgentChat live and get a recommendation in minutes. ![](/assets/advisor_router/phone_call_picker-c48821ec36f4182d8ee3e54cfbd3937500eec54d7b7e0cfb80dc80a8a733842f.svg) Phone CallTalk it through live with a software advisor. **Pros & Cons** from reviews **Qualtrics Market Research** [ Ease of Use (296) ](https://www.g2.com/products/qualtrics-market-research/reviews?filters%5Bsentiment_snippet%5D=1259285&qs=pros-and-cons#reviews)[ Survey Creation (246) ](https://www.g2.com/products/qualtrics-market-research/reviews?filters%5Bsentiment_snippet%5D=1263803&qs=pros-and-cons#reviews)[ Survey Issues (79) ](https://www.g2.com/products/qualtrics-market-research/reviews?filters%5Bsentiment_snippet%5D=1262978&qs=pros-and-cons#reviews)[ Survey Limitations (62) ](https://www.g2.com/products/qualtrics-market-research/reviews?filters%5Bsentiment_snippet%5D=1263920&qs=pros-and-cons#reviews) **SurveyCTO** [ Customer Support (1) ](https://www.g2.com/products/surveycto/reviews?filters%5Bsentiment_snippet%5D=2418540&qs=pros-and-cons#reviews)[ Ease of Creation (1) ](https://www.g2.com/products/surveycto/reviews?filters%5Bsentiment_snippet%5D=2298005&qs=pros-and-cons#reviews)[ Expensive (2) ](https://www.g2.com/products/surveycto/reviews?filters%5Bsentiment_snippet%5D=2418556&qs=pros-and-cons#reviews)[ Learning Curve (2) ](https://www.g2.com/products/surveycto/reviews?filters%5Bsentiment_snippet%5D=2298033&qs=pros-and-cons#reviews) Integrations **Qualtrics Market Research** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_e89d21750715f4646ed61c011b2917dc/adobe-acrobat.png "Product Avatar Image") Adobe Acrobat ](https://www.g2.com/products/adobe-acrobat/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_b732647f0497d66fb1da41f5310ab733/fuel-cycle.png "Product Avatar Image") Fuel Cycle ](https://www.g2.com/products/fuel-cycle/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_db11aab8ccb63f5742949ab9955e36bf/google-analytics.png "Product Avatar Image") Google Analytics ](https://www.g2.com/products/google-analytics/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_4a9a6d57cdd833bf0381d21fd9246641/google-workspace.png "Product Avatar Image") Google Workspace ](https://www.g2.com/products/google-workspace/reviews)[ View all ](https://www.g2.com/products/qualtrics-market-research/integrations) **SurveyCTO** Not enough data Screenshots **Qualtrics Market Research** ![Qualtrics Market Research screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/192440/Results-dashboards.png) **SurveyCTO** No screenshot available **Ratings** from reviews Meets Requirements **Qualtrics Market Research** **8.9** /10 Based on 2,520 responses **SurveyCTO** **8.5** /10 Based on 55 responses Ease of Use **Qualtrics Market Research** **8.5** /10 Based on 2,525 responses **SurveyCTO** **8.4** /10 Based on 55 responses Ease of Setup **Qualtrics Market Research** **8.3** /10 Based on 1,073 responses **SurveyCTO** **8.6** /10 Based on 26 responses Ease of Admin **Qualtrics Market Research** **8.4** /10 Based on 1,038 responses **SurveyCTO** **9.0** /10 Based on 21 responses Quality of Support **Qualtrics Market Research** **8.7** /10 Based on 2,192 responses **SurveyCTO** **8.9** /10 Based on 55 responses Has the product been a good partner in doing business? **Qualtrics Market Research** **8.7** /10 Based on 966 responses **SurveyCTO** **9.4** /10 Based on 21 responses Product Direction (% positive) **Qualtrics Market Research** **8.1** /10 Based on 2,432 responses **SurveyCTO** **9.2** /10 Based on 55 responses **Features** ratings from reviews Survey **8.5** /10 Based on 518 responses **8.3** /10 Based on 13 responses Data Management Platform (DMP) Not enough data **9.2** /10 Based on 13 responses User Research **7.6** /10 Based on 19 responses Not enough data Uncover more feature rated insights from real users to improve your shopping experience. See it for free Statistical Analysis **8.1** /10 Based on 15 responses Not enough data Market Intelligence **6.9** /10 Based on 11 responses Not enough data Brand Intelligence **8.7** /10 Based on 83 responses Not enough data User Insights **Reviewers' Company Size** Small-Business(50 or fewer emp.) 21.6% Mid-Market(51-1000 emp.) 33.4% Enterprise(\> 1000 emp.) 45.0% Small-Business(50 or fewer emp.) 21.6% Mid-Market(51-1000 emp.) 33.4% Enterprise(\> 1000 emp.) 45.0% Small-Business(50 or fewer emp.) 41.9% Mid-Market(51-1000 emp.) 37.1% Enterprise(\> 1000 emp.) 21.0% Small-Business(50 or fewer emp.) 41.9% Mid-Market(51-1000 emp.) 37.1% Enterprise(\> 1000 emp.) 21.0% **Reviewers' Industry** [![Qualtrics Market Research](https://images.g2crowd.com/uploads/product/hd_favicon/8890eea0cb317c903c079caf28914e83/qualtrics-market-research.svg "Qualtrics Market Research")](https://www.g2.com/products/qualtrics-market-research/reviews) Qualtrics Market Research Higher Education 21.0% Education Management 11.7% Research 7.7% Information Technology and Services 6.7% Market Research 4.3% Other 48.5% [![SurveyCTO](https://images.g2crowd.com/uploads/product/hd_favicon/0c02aac94595832a3145dbaf72725939/surveycto.svg "SurveyCTO")](https://www.g2.com/products/surveycto/reviews) SurveyCTO Research 31.1% Information Technology and Services 6.6% Non-Profit Organization Management 4.9% Financial Services 3.3% Consumer Services 3.3% Other 50.8% Alternatives **Qualtrics Market Research Alternatives** ![SurveyMonkey](https://images.g2crowd.com/uploads/product/hd_favicon/14719688a688f7283815b6565517d7ee/surveymonkey.svg "SurveyMonkey") [ SurveyMonkey ](/products/surveymonkey/reviews) ![UserTesting](https://images.g2crowd.com/uploads/product/hd_favicon/ac57cca9184c8ef16c868d466e726c9f/usertesting.svg "UserTesting") [ UserTesting ](/products/usertesting/reviews) ![Suzy](https://images.g2crowd.com/uploads/product/hd_favicon/1cbdff917ff897a0038de2226cc7127b/suzy.svg "Suzy") [ Suzy ](/products/suzy/reviews) ![Jotform](https://images.g2crowd.com/uploads/product/hd_favicon/db92fdbe82415a54d6c44d2085e85c83/jotform.svg "Jotform") [ Jotform ](/products/jotform/reviews) **SurveyCTO Alternatives** ![SurveyMonkey](https://images.g2crowd.com/uploads/product/hd_favicon/14719688a688f7283815b6565517d7ee/surveymonkey.svg "SurveyMonkey") [ SurveyMonkey ](/products/surveymonkey/reviews) ![Alchemer Survey](https://images.g2crowd.com/uploads/product/hd_favicon/134a3c3564c0a8c7a00c43c78ea964d9/alchemer-survey.svg "Alchemer Survey") [ Alchemer Survey ](/products/alchemer-survey/reviews) ![Microsoft Forms](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_13aba37ae908d9cf29a2452925257ccc/microsoft-forms.jpeg "Microsoft Forms") [ Microsoft Forms ](/products/microsoft-forms/reviews) ![Zoho Survey](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_01c2188b38a7cf07b0e75d396145d688/zoho-survey.jpg "Zoho Survey") [ Zoho Survey ](/products/zoho-survey/reviews) ## Qualtrics Market Research vs SurveyCTO FAQs Generated using AI Last updated: August 15, 2026 ### What is the difference between Qualtrics Market Research vs SurveyCTO? Qualtrics Market Research stands out for its advanced analytics and robust feature set, while SurveyCTO is favored for its offline data collection and high security in field environments. | [Qualtrics Market Research](https://www.g2.com/products/qualtrics-market-research/reviews) | [SurveyCTO](https://www.g2.com/products/surveycto/reviews) | | --- | --- | | 4.4/5 (3018 reviews) | 4.4/5 (68 reviews) | | Enterprise | Small-Business | | 8.3 | 8.6 | | 8.7 | 8.9 | | Advanced analytics and survey creation (296 all-time mentions for Ease of Use) | Offline data collection and security (recent reviews highlight field reliability and GDPR compliance) | ### How do the pricing models of Qualtrics Market Research and SurveyCTO compare? SurveyCTO is rated higher for value, with a stronger Price/Cost satisfaction score than Qualtrics Market Research. - **Qualtrics Market Research:** Reviewers frequently cite high licensing costs and note that pricing can be restrictive for smaller teams or projects. - **SurveyCTO:** Reviewers mention that while the subscription cost is high for small projects, the value is justified by its reliability and offline capabilities. - **Switching reasons:** Recent reviews indicate that buyers move to SurveyCTO for its offline data collection and compliance features, especially in field research scenarios. ### What are the best alternatives to Qualtrics Market Research and SurveyCTO? The top 3 alternatives to Qualtrics Market Research and SurveyCTO are SurveyMonkey, SurveySparrow, and QuestionPro. | Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength | | --- | --- | --- | --- | --- | | [Qualtrics Market Research](https://www.g2.com/products/qualtrics-market-research/reviews) | 4.4/5 (3018) | Enterprise | Pricing can be restrictive for smaller teams | Advanced analytics and survey creation | | [SurveyCTO](https://www.g2.com/products/surveycto/reviews) | 4.4/5 (68) | Small-Business | Subscription cost is high for small projects | Offline data collection and security | | [SurveyMonkey](https://www.g2.com/products/surveymonkey/reviews) | 4.4/5 (23901) | Small-Business | — | Ease of use and broad adoption | | [SurveySparrow](https://www.g2.com/products/surveysparrow/reviews) | 4.4/5 (2067) | Small-Business | — | Conversational surveys and user-friendly interface | | [QuestionPro](https://www.g2.com/products/questionpro/reviews) | 4.5/5 (1152) | Small-Business | — | Comprehensive survey features and flexibility | ### Which Survey features should I prioritize when comparing Qualtrics Market Research and SurveyCTO? Buyers should prioritize analytics and reporting, offline data collection, security and compliance, ease of use, and template availability when comparing Qualtrics Market Research and SurveyCTO. - **Analytics and reporting:** Qualtrics Market Research is cited in 109 reviews for its advanced analytics, while SurveyCTO is noted for reliable data export and reporting in recent reviews. - **Offline data collection:** SurveyCTO is consistently highlighted for robust offline capabilities in recent reviews; Qualtrics Market Research does not have this emphasis. - **Security and compliance:** SurveyCTO is praised for GDPR compliance and secure data handling in recent reviews; Qualtrics Market Research is recognized for HIPAA compliance in several reviews. - **Ease of use:** Qualtrics Market Research has 296 all-time mentions for Ease of Use; SurveyCTO is described as user-friendly in recent reviews, with an 8.4 Ease of Use score. - **Templates:** Qualtrics Market Research has 60 all-time mentions for Templates; SurveyCTO is mentioned for customizable templates in recent reviews. ### What are the pros and cons of Qualtrics Market Research vs SurveyCTO? Qualtrics Market Research is strongest in advanced analytics and survey creation, while SurveyCTO excels in offline data collection and security. - **Qualtrics Market Research strengths:** Advanced analytics (109 all-time mentions), ease of use (296), survey creation (246), intuitive interface (99), and robust templates (60). - **Qualtrics Market Research trade-offs:** Steep learning curve (53), limited customization (47), pricing issues (47), and survey limitations (62). - **SurveyCTO strengths:** Offline data collection, high security and GDPR compliance, flexible form design, and reliable field performance (recent reviews). - **SurveyCTO trade-offs:** High subscription cost for small projects, learning curve for advanced features, limited dashboard customization, and less modern UI (recent reviews). ### Is Qualtrics Market Research or SurveyCTO better for small businesses? SurveyCTO is better suited for small businesses, as indicated by its largest segment and reviewer sentiment. - **Qualtrics Market Research:** Largest segment is Enterprise; reviewers note that pricing and complexity can be challenging for small businesses. - **SurveyCTO:** Largest segment is Small-Business; reviewers highlight its suitability for small teams, especially those needing offline data collection and secure field operations. ### Which Survey platform has better integrations? Qualtrics Market Research and SurveyCTO are at parity for integrations, with both products receiving positive but limited recent reviewer mentions. - **Qualtrics Market Research:** Recent reviews mention integration with Microsoft ecosystem tools such as Azure DevOps and Power BI, with positive sentiment for workflow automation. - **SurveyCTO:** Recent reviews highlight integrations with Stata and other data analysis tools, with reviewers appreciating its compatibility for exporting and managing survey data. ### How do Qualtrics Market Research and SurveyCTO compare on customer support? SurveyCTO and Qualtrics Market Research are at near-parity on Quality of Support, with scores of 8.9 and 8.7 respectively. - **Qualtrics Market Research:** Reviewers frequently mention helpful and responsive customer support, with 55 all-time mentions for Customer Support. - **SurveyCTO:** Reviewers describe support as responsive and knowledgeable, with several recent reviews highlighting fast and insightful assistance. ### Which is easier to implement, Qualtrics Market Research or SurveyCTO? SurveyCTO has a slight edge in Ease of Setup, scoring 8.6 versus Qualtrics Market Research's 8.3. - **Qualtrics Market Research:** Reviewers note that setup is straightforward for basic surveys but can become complex for advanced features, with a learning curve for new users. - **SurveyCTO:** Reviewers highlight easy onboarding for basic use, especially for field data collection, and value the quick-start guides and templates for rapid implementation. ### Which product has better Templates? Qualtrics Market Research is stronger on Templates, with more reviewer-cited mentions and higher feature visibility. - **Qualtrics Market Research:** 60 all-time mentions for Templates, with reviewers praising the variety and ease of importing survey templates. - **SurveyCTO:** Templates are mentioned positively in recent reviews, with reviewers noting customizable options for field data collection.