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# Qualtrics Market Research vs SmartSurvey Comparison - What are their main differences?

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Qualtrics Market ResearchSmartSurvey[+ Add Product](#)

Reviews

**Qualtrics Market Research** [

4.4/5(3,019)

](https://www.g2.com/products/qualtrics-market-research/reviews#reviews)

**SmartSurvey** [

4.6/5(47)

](https://www.g2.com/products/smartsurvey/reviews#reviews)

Pricing

**Qualtrics Market Research**
Free Trial

No pricing available

**SmartSurvey**
Free Trial

**Free** · Basic

**Pricing Insights**
from reviews

Time to Implement

**Qualtrics Market Research**
2 months

Based on 46 responses

**SmartSurvey**
\<1 monthFaster

Based on 9 responses

Return on Investment

**Qualtrics Market Research**
20 months

Based on 32 responses

**SmartSurvey**
Not enough reviews yet

Perceived Cost

**Qualtrics Market Research**
$$$$$

**SmartSurvey**
$$$$$

Average Discount

**Qualtrics Market Research**
14%

**SmartSurvey**
30%16% more

 ![Qualtrics Market Research](https://images.g2crowd.com/uploads/product/hd_favicon/8890eea0cb317c903c079caf28914e83/qualtrics-market-research.svg "Qualtrics Market Research")

 ![SmartSurvey](https://images.g2crowd.com/uploads/product/hd_favicon/7b31aa90d1ba565cd260324f5d5b0d26/smartsurvey%282%29.png "SmartSurvey")

G2 offers free advice on this comparison.

Chat with an expert

How do we contact you?

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Who do you want to talk with?

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Pros & Cons

**Qualtrics Market Research**
[
Ease of Use (295)
](https://www.g2.com/products/qualtrics-market-research/reviews?filters%5Bsentiment_snippet%5D=1259285&qs=pros-and-cons#reviews)[
Survey Creation (246)
](https://www.g2.com/products/qualtrics-market-research/reviews?filters%5Bsentiment_snippet%5D=1263803&qs=pros-and-cons#reviews)[
Survey Issues (79)
](https://www.g2.com/products/qualtrics-market-research/reviews?filters%5Bsentiment_snippet%5D=1262978&qs=pros-and-cons#reviews)[
Survey Limitations (62)
](https://www.g2.com/products/qualtrics-market-research/reviews?filters%5Bsentiment_snippet%5D=1263920&qs=pros-and-cons#reviews)

**SmartSurvey**
Not enough data

Integrations

**Qualtrics Market Research**
[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_e89d21750715f4646ed61c011b2917dc/adobe-acrobat.png "Product Avatar Image")

Adobe Acrobat

](https://www.g2.com/products/adobe-acrobat/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_b732647f0497d66fb1da41f5310ab733/fuel-cycle.png "Product Avatar Image")

Fuel Cycle

](https://www.g2.com/products/fuel-cycle/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_db11aab8ccb63f5742949ab9955e36bf/google-analytics.png "Product Avatar Image")

Google Analytics

](https://www.g2.com/products/google-analytics/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_4a9a6d57cdd833bf0381d21fd9246641/google-workspace.png "Product Avatar Image")

Google Workspace

](https://www.g2.com/products/google-workspace/reviews)[
View all
](https://www.g2.com/products/qualtrics-market-research/integrations)

**SmartSurvey**
Not enough data

Screenshots

**Qualtrics Market Research**
 ![Qualtrics Market Research screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/192440/Results-dashboards.png)

**SmartSurvey**
 ![SmartSurvey screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/1378775/AI-Survey-Generator.png)

Ratings

Meets Requirements

**Qualtrics Market Research**

8.9

8.92,516

**SmartSurvey**

9.1

9.142

Ease of Use

**Qualtrics Market Research**

8.5

8.52,521

**SmartSurvey**

9.0

9.042

Ease of Setup

**Qualtrics Market Research**

8.3

8.31,070

**SmartSurvey**

9.1

9.121

Ease of Admin

**Qualtrics Market Research**

8.4

8.41,037

**SmartSurvey**

9.0

9.021

Quality of Support

**Qualtrics Market Research**

8.7

8.72,190

**SmartSurvey**

9.3

9.340

Has the product been a good partner in doing business?

**Qualtrics Market Research**

8.7

8.7965

**SmartSurvey**

9.0

9.020

Product Direction (% positive)

**Qualtrics Market Research**

8.1

8.12,428

**SmartSurvey**

8.9

8.941

Features

Survey[Hide 64 FeaturesShow 64 Features](javascript:void(0);)

8.5

511

8.7

6

Survey Management

Survey Builder

9.0(tied score)

457

9.0(tied score)

5

Customizable Questions

9.1(won by 0.8)

455

 (There is a greater than 0.5 difference between this product's rating and its competitors)

8.3

5

Survey Distribution

8.9(won by 0.2)

450

8.7

5

Templates

8.4(won by default)

397

Not enough data

Mobile Survey

Not enough data

Not enough data

Site Intercept Survey

Not enough data

Not enough data

Pulse Surveys

Not enough data

Not enough data

Survey Customization

Question Branching

8.9(won by default)

433

Not enough data

Branding

8.5(won by default)

395

Not enough data

Multimedia Support

8.5(won by default)

359

Not enough data

Multilingual Surveys

8.6(won by default)

313

Not enough data

Survey Insights

Reporting & Analytics

8.5

453

9.2(won by 0.7)

6

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Data Exporting

8.7(won by 0.1)

440

8.6

6

Permissions

8.5(won by 0.2)

386

8.3

5

BI Tools Integration

8.4(won by default)

290

Not enough data

Collaboration Tools

Not enough data

Not enough data

Presentation Tools

Not enough data

Not enough data

Data Analysis Tools

Not enough data

Not enough data

Real-Time Data

Not enough data

Not enough data

Visual Analytics

Not enough data

Not enough data

Agentic AI - Survey

Adaptive Learning

7.6(won by default)

12

Feature Not Available

Proactive Assistance

7.6(won by default)

12

Feature Not Available

Decision Making

8.4(won by default)

15

Feature Not Available

Dynamic Content

Not enough data

Not enough data

Additional Functionality

Single Sign On

Not enough data

Not enough data

Phone Polling

Not enough data

Not enough data

Online Polling

Not enough data

Not enough data

Support Audio/Images/Video

Not enough data

Not enough data

Engagement Tracking

Not enough data

Not enough data

Question Library

Not enough data

Not enough data

Data Visualization

Not enough data

Not enough data

Survey/Poll Management

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

Word Clouds

Not enough data

Not enough data

Alerts/Notifications

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Customizable Fields

Not enough data

Not enough data

Template Management

Not enough data

Not enough data

Email Management

Not enough data

Not enough data

Interactive Content

Not enough data

Not enough data

Q&A Management

Not enough data

Not enough data

Surveys & Feedback

Not enough data

Not enough data

Activity Tracking

Not enough data

Not enough data

Feedback Management

Not enough data

Not enough data

API

Not enough data

Not enough data

Data Cleansing

Not enough data

Not enough data

Email Marketing

Not enough data

Not enough data

Data Security

Not enough data

Not enough data

Anonymous Feedback

Not enough data

Not enough data

URL Customization

Not enough data

Not enough data

Question Piping

Not enough data

Not enough data

Offline Response Collection

Not enough data

Not enough data

Activity Dashboard

Not enough data

Not enough data

NPS Survey Structure

Not enough data

Not enough data

Drag & Drop

Not enough data

Not enough data

Data Import/Export

Not enough data

Not enough data

Response Validation

Not enough data

Not enough data

Customer Segmentation

Not enough data

Not enough data

Response Quotas

Not enough data

Not enough data

Multi-Language

Not enough data

Not enough data

Sentiment Analysis

Not enough data

Not enough data

Email Reminders

Not enough data

Not enough data

Gamification

Not enough data

Not enough data

Randomization

Not enough data

Not enough data

User Research[Hide 80 FeaturesShow 80 Features](javascript:void(0);)

7.6

19

Not enough data

User Response Methods

Survey

8.7(won by default)

14

Not enough data

Video Snippets

6.3(won by default)

8

Not enough data

Video Interview

5.7(won by default)

7

Not enough data

Photo Submission

7.3(won by default)

8

Not enough data

Text/Notes

8.3(won by default)

9

Not enough data

Commenting/Notes

Not enough data

Not enough data

Participant Selection

In-App

6.9(won by default)

9

Not enough data

In-Store

6.9(won by default)

8

Not enough data

On-Site

7.5(won by default)

8

Not enough data

Recruitment Pool

8.1(won by default)

8

Not enough data

Single Sign On

Not enough data

Not enough data

Insights

Analytics

8.9(won by default)

12

Not enough data

Collaboration

8.0(won by default)

9

Not enough data

Sorting

8.8(won by default)

10

Not enough data

Visual Analytics

Not enough data

Not enough data

Generative AI

AI Text Summarization

6.9(won by default)

7

Not enough data

Generative AI

Not enough data

Not enough data

Additional Functionality

User Journeys

Not enough data

Not enough data

Usability Testing

Not enough data

Not enough data

Engagement Tracking

Not enough data

Not enough data

For Mobile

Not enough data

Not enough data

A/B Testing

Not enough data

Not enough data

Search/Filter

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Data Visualization

Not enough data

Not enough data

API

Not enough data

Not enough data

Drag & Drop

Not enough data

Not enough data

Unmoderated Testing

Not enough data

Not enough data

Screen Activity Recording

Not enough data

Not enough data

Behavior Tracking

Not enough data

Not enough data

Software Testing Management

Not enough data

Not enough data

Performance Metrics

Not enough data

Not enough data

Customizable Questions

Not enough data

Not enough data

Heatmaps

Not enough data

Not enough data

Prototype Creation

Not enough data

Not enough data

Activity Dashboard

Not enough data

Not enough data

Customer Segmentation

Not enough data

Not enough data

Data Import/Export

Not enough data

Not enough data

Trend Analysis

Not enough data

Not enough data

User Research Analysis

Not enough data

Not enough data

Monitoring

Not enough data

Not enough data

Third-Party Integrations

Not enough data

Not enough data

For Websites

Not enough data

Not enough data

Issue Tracking

Not enough data

Not enough data

Collaboration Tools

Not enough data

Not enough data

Surveys & Feedback

Not enough data

Not enough data

Customizable Branding

Not enough data

Not enough data

User Management

Not enough data

Not enough data

Customizable Templates

Not enough data

Not enough data

Design Management

Not enough data

Not enough data

Multi-Language

Not enough data

Not enough data

Real-Time Data

Not enough data

Not enough data

Project Management

Not enough data

Not enough data

Customizable Fields

Not enough data

Not enough data

Moderated Usability Testing

Not enough data

Not enough data

Quantitative Metrics

Not enough data

Not enough data

Alerts/Notifications

Not enough data

Not enough data

Categorization/Grouping

Not enough data

Not enough data

Tagging

Not enough data

Not enough data

Conversion Rate Optimization

Not enough data

Not enough data

Reporting & Statistics

Not enough data

Not enough data

Video recording/Transcriptions

Not enough data

Not enough data

Customizable Categories

Not enough data

Not enough data

Annotations

Not enough data

Not enough data

Performance Testing

Not enough data

Not enough data

Benchmarking

Not enough data

Not enough data

Question Library

Not enough data

Not enough data

Customizable Reports

Not enough data

Not enough data

Projections

Not enough data

Not enough data

Survey/Poll Management

Not enough data

Not enough data

Assessment Management

Not enough data

Not enough data

Activity Tracking

Not enough data

Not enough data

Video Support

Not enough data

Not enough data

Demographic Data

Not enough data

Not enough data

Customer Experience Management

Not enough data

Not enough data

Workflow Management

Not enough data

Not enough data

Geotargeting

Not enough data

Not enough data

Access Controls/Permissions

Not enough data

Not enough data

Email Reminders

Not enough data

Not enough data

Audience Targeting

Not enough data

Not enough data

Statistical Analysis[Hide 54 FeaturesShow 54 Features](javascript:void(0);)

8.0

14

Not enough data

Administration

Quality Control

8.5(won by default)

12

Not enough data

Data Sampling

8.2(won by default)

12

Not enough data

Collaboration

8.9(won by default)

12

Not enough data

Multiple Data Sources

Not enough data

Not enough data

Real-Time Data

Not enough data

Not enough data

Statistical Process Control

Not enough data

Not enough data

Capabilities

Data Visualization

8.3(won by default)

12

Not enough data

Survival Analysis

8.5(won by default)

12

Not enough data

Risk Data Attributes

8.3(won by default)

11

Not enough data

Cost Analysis

8.1(won by default)

12

Not enough data

Multivariate Analysis

Not enough data

Not enough data

What-if Analysis

Not enough data

Not enough data

Statistical Analysis

Not enough data

Not enough data

Bayesian Analysis

Not enough data

Not enough data

Trend Analysis

Not enough data

Not enough data

Regression Analysis

Not enough data

Not enough data

Methodology

ANOVA Support

8.3(won by default)

10

Not enough data

Regression

7.0(won by default)

10

Not enough data

Time Series Analysis

7.1(won by default)

11

Not enough data

Generative AI

AI Text Generation

7.4(won by default)

9

Not enough data

AI Text Summarization

7.7(won by default)

10

Not enough data

Generative AI

Not enough data

Not enough data

Additional Functionality

Compliance Tracking

Not enough data

Not enough data

Real-Time Reporting

Not enough data

Not enough data

Statistical Simulation

Not enough data

Not enough data

Forecasting

Not enough data

Not enough data

Neural Network Modeling

Not enough data

Not enough data

Visual Analytics

Not enough data

Not enough data

Access Controls/Permissions

Not enough data

Not enough data

Data Connectors

Not enough data

Not enough data

Customizable Reports

Not enough data

Not enough data

Drag & Drop

Not enough data

Not enough data

Self Service Data Preparation

Not enough data

Not enough data

Performance Metrics

Not enough data

Not enough data

Data Transformation

Not enough data

Not enough data

Activity Dashboard

Not enough data

Not enough data

Data Extraction

Not enough data

Not enough data

Reporting/Analytics

Not enough data

Not enough data

Predictive Analytics

Not enough data

Not enough data

API

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Association Discovery

Not enough data

Not enough data

Ad hoc Reporting

Not enough data

Not enough data

Reporting & Statistics

Not enough data

Not enough data

Third-Party Integrations

Not enough data

Not enough data

Customization

Not enough data

Not enough data

Search/Filter

Not enough data

Not enough data

Monitoring

Not enough data

Not enough data

Data Clustering

Not enough data

Not enough data

Data Import/Export

Not enough data

Not enough data

SSL Security

Not enough data

Not enough data

File Storage

Not enough data

Not enough data

Decision Tree

Not enough data

Not enough data

Multiple Scoring Models

Not enough data

Not enough data

Market Intelligence[Hide 20 FeaturesShow 20 Features](javascript:void(0);)

6.8

11

Not enough data

Data collection

Natural Language Processing (NLP)

7.1(won by default)

7

Not enough data

Data Sources

7.4(won by default)

7

Not enough data

Custom Research Sources

8.1(won by default)

7

Not enough data

Lead Enrichment

6.9(won by default)

6

Not enough data

Advanced Data Collection

6.9(won by default)

7

Not enough data

Segment Trending

Web

6.0(won by default)

7

Not enough data

Social

6.1(won by default)

6

Not enough data

Benchmarks

7.4(won by default)

7

Not enough data

Finance 

5.7(won by default)

7

Not enough data

Analysis

Custom Dashboards

7.2(won by default)

9

Not enough data

Reports

7.7(won by default)

8

Not enough data

Integrations

5.8(won by default)

8

Not enough data

Platform

Search

7.0(won by default)

9

Not enough data

User, Role, And Access Management

6.9(won by default)

8

Not enough data

Mobile User Support

6.9(won by default)

9

Not enough data

Alerts

6.0(won by default)

8

Not enough data

Collaboration

7.1(won by default)

8

Not enough data

Compliance

7.1(won by default)

8

Not enough data

Agentic AI - Market Intelligence

Cross-system Integration

Not enough data

Not enough data

Proactive Assistance

Not enough data

Not enough data

Brand Intelligence[Hide 5 FeaturesShow 5 Features](javascript:void(0);)

8.7

83

Not enough data

Brand Signals

Comparison

8.8(won by default)

66

Not enough data

AI

8.2(won by default)

65

Not enough data

Brand Health

9.0(won by default)

65

Not enough data

Brand Analytics

Trend Analysis

8.8(won by default)

68

Not enough data

Tracking

8.7(won by default)

69

Not enough data

Show 2 feature categories with incomplete data

Collaboration & Productivity[Hide 45 FeaturesShow 45 Features](javascript:void(0);)

Not enough data

Not enough data

Additional Functionality

Third-Party Integrations

Not enough data

Not enough data

To-Do List

Not enough data

Not enough data

@mentions

Not enough data

Not enough data

Single Sign On

Not enough data

Not enough data

File Management

Not enough data

Not enough data

Activity Dashboard

Not enough data

Not enough data

Drag & Drop

Not enough data

Not enough data

Alerts/Notifications

Not enough data

Not enough data

Prioritization

Not enough data

Not enough data

Access Controls/Permissions

Not enough data

Not enough data

Screen Sharing

Not enough data

Not enough data

Content Management

Not enough data

Not enough data

Brainstorming

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

File Transfer

Not enough data

Not enough data

Calendar Management

Not enough data

Not enough data

Status Tracking

Not enough data

Not enough data

Real-Time Notifications

Not enough data

Not enough data

Version Control

Not enough data

Not enough data

Task Management

Not enough data

Not enough data

Activity Tracking

Not enough data

Not enough data

Real Time Editing

Not enough data

Not enough data

Communication Management

Not enough data

Not enough data

Chat/Messaging

Not enough data

Not enough data

Tagging

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

Assignment Management

Not enough data

Not enough data

Task Scheduling

Not enough data

Not enough data

Project Management

Not enough data

Not enough data

Collaboration Tools

Not enough data

Not enough data

Workflow Management

Not enough data

Not enough data

Secure Data Storage

Not enough data

Not enough data

File Sharing

Not enough data

Not enough data

Document Storage

Not enough data

Not enough data

Task Progress Tracking

Not enough data

Not enough data

Discussions/Forums

Not enough data

Not enough data

Commenting/Notes

Not enough data

Not enough data

Reporting & Statistics

Not enough data

Not enough data

Contact Management

Not enough data

Not enough data

Video Conferencing

Not enough data

Not enough data

Progress Tracking

Not enough data

Not enough data

Mobile Access

Not enough data

Not enough data

API

Not enough data

Not enough data

Document Management

Not enough data

Not enough data

Customizable Branding

Not enough data

Not enough data

Consumer Insights Platforms[Hide 67 FeaturesShow 67 Features](javascript:void(0);)

Not enough data

Not enough data

Survey Design - Consumer Insights Platforms

Multi-Use Methodologies

Not enough data

Not enough data

Industry & Locale Adaptability

Not enough data

Not enough data

Behavioral & Adaptive Logic Guidance

Not enough data

Not enough data

Self-Serve Survey Builder

Not enough data

Not enough data

AI Smart Probes

Not enough data

Not enough data

Question Branching

Not enough data

Not enough data

Conditional Logic

Not enough data

Not enough data

Audience Access - Consumer Insights Platforms

Flexible Audience Options

Not enough data

Not enough data

Customer Data Upload

Not enough data

Not enough data

Consumer Panels

Not enough data

Not enough data

Real-Time Data

Not enough data

Not enough data

Data Collection - Consumer Insights Platforms

Rapid Research

Not enough data

Not enough data

Quality Assurance

Not enough data

Not enough data

Mobile / Mixed Mode

Not enough data

Not enough data

Analytics - Consumer Insights Platforms

AI-Powered Insights

Not enough data

Not enough data

Qualitative Research Support

Not enough data

Not enough data

Benchmarking & Norms

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

Collaboration - Consumer Insights Platforms

Dashboards & Embedded Integrations

Not enough data

Not enough data

Embeddable Reports

Not enough data

Not enough data

Shared Workspaces

Not enough data

Not enough data

Third-Party Integrations

Not enough data

Not enough data

Social Media Integration

Not enough data

Not enough data

Customizable Reports

Not enough data

Not enough data

Additional Functionality

Customizable Questions

Not enough data

Not enough data

Alerts/Notifications

Not enough data

Not enough data

Reporting & Statistics

Not enough data

Not enough data

Surveys & Feedback

Not enough data

Not enough data

Sentiment Analysis

Not enough data

Not enough data

Activity Tracking

Not enough data

Not enough data

Search/Filter

Not enough data

Not enough data

Trend Analysis

Not enough data

Not enough data

Charting

Not enough data

Not enough data

Real-Time Reporting

Not enough data

Not enough data

Face-to-Face

Not enough data

Not enough data

Survey Sample Management

Not enough data

Not enough data

Multi-Channel Distribution

Not enough data

Not enough data

Customer Segmentation

Not enough data

Not enough data

SSL Security

Not enough data

Not enough data

Reporting/Analytics

Not enough data

Not enough data

Multi-Language

Not enough data

Not enough data

Data Visualization

Not enough data

Not enough data

Monitoring

Not enough data

Not enough data

Drag & Drop

Not enough data

Not enough data

Offline Access

Not enough data

Not enough data

Data Import/Export

Not enough data

Not enough data

Customizable Fields

Not enough data

Not enough data

Phone-Based

Not enough data

Not enough data

Template Management

Not enough data

Not enough data

Reminders

Not enough data

Not enough data

Visual Analytics

Not enough data

Not enough data

Real-Time Analytics

Not enough data

Not enough data

Customizable Branding

Not enough data

Not enough data

Panel Management

Not enough data

Not enough data

Question Library

Not enough data

Not enough data

Paper-Based

Not enough data

Not enough data

Benchmarking

Not enough data

Not enough data

API

Not enough data

Not enough data

Single Sign On

Not enough data

Not enough data

Survey/Poll Management

Not enough data

Not enough data

Customizable Templates

Not enough data

Not enough data

Access Controls/Permissions

Not enough data

Not enough data

Multiple User Accounts

Not enough data

Not enough data

Email Management

Not enough data

Not enough data

Statistical Analysis

Not enough data

Not enough data

Email Reminders

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

User Insights

Reviewers' Company Size

[![Qualtrics Market Research](https://images.g2crowd.com/uploads/product/hd_favicon/8890eea0cb317c903c079caf28914e83/qualtrics-market-research.svg "Qualtrics Market Research")](https://www.g2.com/products/qualtrics-market-research/reviews)

Qualtrics Market Research

Small-Business(50 or fewer emp.)

21.6%

Mid-Market(51-1000 emp.)

33.4%

Enterprise(\> 1000 emp.)

44.9%

[![SmartSurvey](https://images.g2crowd.com/uploads/product/hd_favicon/7b31aa90d1ba565cd260324f5d5b0d26/smartsurvey%282%29.png "SmartSurvey")](https://www.g2.com/products/smartsurvey/reviews)

SmartSurvey

Small-Business(50 or fewer emp.)

45.7%

Mid-Market(51-1000 emp.)

34.8%

Enterprise(\> 1000 emp.)

19.6%

Small-Business

(50 or fewer emp.)

21.6%

45.7%

Mid-Market

(51-1000 emp.)

33.4%

34.8%

Enterprise

(\> 1000 emp.)

44.9%

19.6%

Reviewers' Industry

[![Qualtrics Market Research](https://images.g2crowd.com/uploads/product/hd_favicon/8890eea0cb317c903c079caf28914e83/qualtrics-market-research.svg "Qualtrics Market Research")](https://www.g2.com/products/qualtrics-market-research/reviews)
Qualtrics Market Research

Higher Education

21.1%

Education Management

11.7%

Research

7.7%

Information Technology and Services

6.7%

Market Research

4.3%

Other

48.5%

[![SmartSurvey](https://images.g2crowd.com/uploads/product/hd_favicon/7b31aa90d1ba565cd260324f5d5b0d26/smartsurvey%282%29.png "SmartSurvey")](https://www.g2.com/products/smartsurvey/reviews)
SmartSurvey

Education Management

15.2%

Research

8.7%

Government Administration

8.7%

Real Estate

6.5%

Wholesale

4.3%

Other

56.5%

FAQs

## Qualtrics Market Research vs SmartSurvey FAQs

Generated using AI

Last updated: August 17, 2026

### What is the difference between Qualtrics Market Research vs SmartSurvey?

Qualtrics Market Research stands out for its enterprise focus and advanced features, while SmartSurvey is rated higher for ease of use and support, with a strong small-business orientation.

| [Qualtrics Market Research](https://www.g2.com/products/qualtrics-market-research/reviews) | [SmartSurvey](https://www.g2.com/products/smartsurvey/reviews) |
| --- | --- |
| 4.4/5 (3018 reviews) | 4.6/5 (47 reviews) |
| Enterprise | Small-Business |
| 8.3 | 9.1 |
| 8.7 | 9.3 |
| Ease of Use (295 all-time mentions) | Very simple interface, easy for non-technical staff (recent reviews) |

### How do the pricing models of Qualtrics Market Research and SmartSurvey compare?

SmartSurvey is considered the stronger value by reviewers, with a higher satisfaction score on price and cost-related dimensions.

- **Qualtrics Market Research:** Reviewers frequently cite high licensing costs and note that pricing can be restrictive for smaller teams or individual researchers.
- **SmartSurvey:** Reviewers highlight the availability of a free account, competitive package pricing, and affordability, especially for small businesses and non-profits.
- **Switching reasons:** Several reviewers mention switching to SmartSurvey for its cost-effectiveness and straightforward pricing structure.

### What are the best alternatives to Qualtrics Market Research and SmartSurvey?

The top three alternatives to Qualtrics Market Research and SmartSurvey are SurveyMonkey, SurveySparrow, and Alchemer Survey.

| Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength |
| --- | --- | --- | --- | --- |
| [Qualtrics Market Research](https://www.g2.com/products/qualtrics-market-research/reviews) | 4.4/5 (3018 reviews) | Enterprise | Pricing can be restrictive for smaller teams | Ease of Use (295 all-time mentions) |
| [SmartSurvey](https://www.g2.com/products/smartsurvey/reviews) | 4.6/5 (47 reviews) | Small-Business | Free account and competitive pricing | Very simple interface, easy for non-technical staff |
| [SurveyMonkey](https://www.g2.com/products/surveymonkey/reviews) | 4.4/5 (23901 reviews) | Small-Business | — | Widely recognized for ease of use and broad adoption |
| [SurveySparrow](https://www.g2.com/products/surveysparrow/reviews) | 4.4/5 (2067 reviews) | Small-Business | — | Conversational survey experience |
| [Alchemer Survey](https://www.g2.com/products/alchemer-survey/reviews) | 4.4/5 (956 reviews) | Small-Business | — | Flexible survey design and customization |

### Which Survey features should I prioritize when comparing Qualtrics Market Research and SmartSurvey?

Buyers should prioritize ease of use, ease of setup, quality of support, templates, and reporting features when comparing Qualtrics Market Research and SmartSurvey.

- **Ease of Use:** Qualtrics Market Research 8.5, SmartSurvey 9.0; 295 all-time mentions for Qualtrics Market Research.
- **Ease of Setup:** Qualtrics Market Research 8.3, SmartSurvey 9.1.
- **Quality of Support:** Qualtrics Market Research 8.7, SmartSurvey 9.3.
- **Templates:** Qualtrics Market Research 60 all-time mentions; reviewers highlight template flexibility for both products.
- **Reporting:** Qualtrics Market Research 48 all-time mentions; SmartSurvey reviewers note clear and easy-to-understand results and export options.

### What are the pros and cons of Qualtrics Market Research vs SmartSurvey?

Qualtrics Market Research's headline strength is its robust feature set and advanced analytics, while SmartSurvey excels in ease of use and support for small businesses.

- **Qualtrics Market Research strengths:** Robust features (109 all-time mentions), ease of use (295), survey creation (246), advanced analytics, and flexible survey design.
- **Qualtrics Market Research trade-offs:** Steep learning curve (53), higher pricing (47), limited customization (47), and complexity for new users.
- **SmartSurvey strengths:** Very simple interface, easy for non-technical staff, competitive pricing, strong customer support, and quick setup (recent reviews).
- **SmartSurvey trade-offs:** Some reviewers desire more advanced customization and modern templates, but overall satisfaction is high in recent reviews.

### Is Qualtrics Market Research or SmartSurvey better for small businesses?

SmartSurvey is the better fit for small businesses, with a higher proportion of small-business reviewers and strong satisfaction in that segment.

- **Qualtrics Market Research:** Largest segment is Enterprise; reviewers note higher costs and a steeper learning curve for smaller teams.
- **SmartSurvey:** Largest segment is Small-Business; reviewers consistently highlight affordability, ease of use, and suitability for small organizations.

### Which Survey platform has better integrations?

Qualtrics Market Research and SmartSurvey are at parity for integrations, as reviewers do not cite specific third-party integrations for either product in recent reviews.

- **Qualtrics Market Research:** Reviewers mention integration with Microsoft ecosystem tools such as Azure DevOps and Power BI in recent reviews.
- **SmartSurvey:** No specific third-party integrations are cited in recent reviews.

### How do Qualtrics Market Research and SmartSurvey compare on customer support?

SmartSurvey leads Qualtrics Market Research on Quality of Support by a material margin of 0.6 points (9.3 vs 8.7).

- **Qualtrics Market Research:** Reviewers describe support as helpful and knowledgeable, with 55 all-time mentions of customer support, but note occasional delays and a need for more direct assistance for complex issues.
- **SmartSurvey:** Reviewers consistently praise the support team for being friendly, responsive, and exceeding expectations, with multiple recent reviews highlighting prompt and effective help.

### Which is easier to implement, Qualtrics Market Research or SmartSurvey?

SmartSurvey is easier to implement than Qualtrics Market Research, with a 0.8-point advantage in Ease of Setup (9.1 vs 8.3).

- **Qualtrics Market Research:** Reviewers note that setup is straightforward for basic surveys but can become complex for advanced features, with a learning curve for new users.
- **SmartSurvey:** Reviewers consistently highlight quick and easy setup, intuitive onboarding, and minimal need for technical support.

### Which product has better Templates?

Qualtrics Market Research has a stronger reviewer presence for Templates, with 60 all-time mentions, while SmartSurvey is praised for template flexibility in recent reviews.

- **Qualtrics Market Research:** 60 all-time mentions for Templates; reviewers highlight the flexibility and variety of templates available.
- **SmartSurvey:** Reviewers note the availability of pre-programmed questions and corporate templates, with positive sentiment on template usability and customization.

Alternatives

**Qualtrics Market Research Alternatives**

 ![SurveyMonkey](https://images.g2crowd.com/uploads/product/hd_favicon/14719688a688f7283815b6565517d7ee/surveymonkey.svg "SurveyMonkey")

[
SurveyMonkey
](/products/surveymonkey/reviews)

 ![UserTesting](https://images.g2crowd.com/uploads/product/hd_favicon/ac57cca9184c8ef16c868d466e726c9f/usertesting.svg "UserTesting")

[
UserTesting
](/products/usertesting/reviews)

 ![Suzy](https://images.g2crowd.com/uploads/product/hd_favicon/1cbdff917ff897a0038de2226cc7127b/suzy.svg "Suzy")

[
Suzy
](/products/suzy/reviews)

 ![Jotform](https://images.g2crowd.com/uploads/product/hd_favicon/db92fdbe82415a54d6c44d2085e85c83/jotform.svg "Jotform")

[
Jotform
](/products/jotform/reviews)

**SmartSurvey Alternatives**

 ![SurveyMonkey](https://images.g2crowd.com/uploads/product/hd_favicon/14719688a688f7283815b6565517d7ee/surveymonkey.svg "SurveyMonkey")

[
SurveyMonkey
](/products/surveymonkey/reviews)

 ![Alchemer Survey](https://images.g2crowd.com/uploads/product/hd_favicon/134a3c3564c0a8c7a00c43c78ea964d9/alchemer-survey.svg "Alchemer Survey")

[
Alchemer Survey
](/products/alchemer-survey/reviews)

 ![Microsoft Forms](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_13aba37ae908d9cf29a2452925257ccc/microsoft-forms.jpeg "Microsoft Forms")

[
Microsoft Forms
](/products/microsoft-forms/reviews)

 ![Typeform](https://images.g2crowd.com/uploads/product/hd_favicon/842b61c38f4967b97c955896deb22411/typeform.svg "Typeform")

[
Typeform
](/products/typeform/reviews)