# Qualtrics Market Research vs Sawtooth Software Lighthouse Studio Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Qualtrics Strategy & Research excels in user experience, highlighting its **intuitive interface** and the ability to create surveys with various question types easily. Users appreciate the depth of customization available, making it suitable for complex survey needs.
- **Users say** that Sawtooth Software Lighthouse Studio is particularly strong for specific methodologies like **MaxDiff and Conjoint analysis**. Reviewers commend its **customizability** and comprehensive features, which cater well to advanced analytical requirements.
- **According to verified reviews** , Qualtrics Strategy & Research has a significantly higher overall satisfaction score, reflecting its robust support and ease of use. Users frequently mention how **quickly they can set up surveys** and the flexibility it offers in survey design.
- **Reviewers mention** that while Sawtooth Software Lighthouse Studio is effective for its niche applications, it may not be as user-friendly for general survey creation compared to Qualtrics. Some users find it less intuitive for broader survey needs, despite its strengths in specific areas.
- **G2 reviewers highlight** the quality of support provided by Qualtrics Strategy & Research, with many users noting that they feel well-supported throughout their survey processes. This contrasts with Sawtooth Software Lighthouse Studio, where users have expressed a desire for improved support options.
- **Users report** that Qualtrics Strategy & Research's reporting and analytics capabilities are superior, with features that allow for detailed insights and easy data exporting. In comparison, while Sawtooth offers solid analytics, it may not match the depth and user-friendliness found in Qualtrics' offerings.



| | Qualtrics Market Research | Sawtooth Software Lighthouse Studio | 
|---|---|---|
| **Star Rating** | 4.4 out of 5 | 4.0 out of 5 | 
| **Total Reviews** | 3,017 | 14 | 
| **Largest Market Segment** | Enterprise (44.9% of reviews) | Mid-Market (42.9% of reviews) | 
| **Entry Level Price** | No pricing available | No pricing available | 

---
## Top Pros & Cons

### Qualtrics Market Research

Pros:
- Ease of Use (295 reviews)
- Survey Creation (246 reviews)

Cons:
- Survey Issues (79 reviews)
- Survey Limitations (62 reviews)

### Sawtooth Software Lighthouse Studio

**Not enough data**

---
## Ratings Comparison
| Rating | Qualtrics Market Research | Sawtooth Software Lighthouse Studio | 
|---|---|---|
  | **Meets Requirements** | 8.9 (2515 reviews) | 7.9 (8 reviews) | 
  | **Ease of Use** | 8.5 (2520 reviews) | 7.5 (8 reviews) | 
  | **Ease of Setup** | 8.3 (1069 reviews) | Not enough data | 
  | **Ease of Admin** | 8.4 (1036 reviews) | Not enough data | 
  | **Quality of Support** | 8.7 (2189 reviews) | 7.4 (7 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.7 (964 reviews) | Not enough data | 
  | **Product Direction (% positive)** | 8.1 (2427 reviews) | 4.2 (8 reviews) | 

---
## Pricing

### Qualtrics Market Research

#### Entry-Level Pricing

No pricing available

#### Free Trial

Yes

### Sawtooth Software Lighthouse Studio

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

---
## Features Comparison By Category

### User Research

| Product | Score | Reviews |
|---|---|---|
| **Qualtrics Market Research** | 7.6/10 | 20 |
| **Sawtooth Software Lighthouse Studio** | N/A | N/A |

#### User Response Methods

| Feature | Qualtrics Market Research | Sawtooth Software Lighthouse Studio | 
|---|---|---|
| **Survey** | 8.7 (14 reviews) | Not enough data | 
| **Video Snippets** | 6.3 (8 reviews) | Not enough data | 
| **Video Interview** | 5.7 (7 reviews) | Not enough data | 
| **Photo Submission** | 7.3 (8 reviews) | Not enough data | 
| **Text/Notes** | 8.3 (9 reviews) | Not enough data | 

#### Participant Selection

| Feature | Qualtrics Market Research | Sawtooth Software Lighthouse Studio | 
|---|---|---|
| **In-App** | 6.9 (9 reviews) | Not enough data | 
| **In-Store** | 6.9 (8 reviews) | Not enough data | 
| **On-Site** | 7.5 (8 reviews) | Not enough data | 
| **Recruitment Pool** | 8.1 (8 reviews) | Not enough data | 

#### Insights

| Feature | Qualtrics Market Research | Sawtooth Software Lighthouse Studio | 
|---|---|---|
| **Analytics** | 8.9 (12 reviews) | Not enough data | 
| **Collaboration** | 8.0 (9 reviews) | Not enough data | 
| **Sorting** | 8.8 (10 reviews) | Not enough data | 

#### Generative AI

| Feature | Qualtrics Market Research | Sawtooth Software Lighthouse Studio | 
|---|---|---|
| **AI Text Summarization** | 6.9 (7 reviews) | Not enough data | 

### Statistical Analysis

| Product | Score | Reviews |
|---|---|---|
| **Qualtrics Market Research** | 8.0/10 | 16 |
| **Sawtooth Software Lighthouse Studio** | N/A | N/A |

#### Administration

| Feature | Qualtrics Market Research | Sawtooth Software Lighthouse Studio | 
|---|---|---|
| **Quality Control** | 8.5 (12 reviews) | Not enough data | 
| **Data Sampling** | 8.2 (12 reviews) | Not enough data | 
| **Collaboration** | 8.9 (12 reviews) | Not enough data | 

#### Capabilities

| Feature | Qualtrics Market Research | Sawtooth Software Lighthouse Studio | 
|---|---|---|
| **Data Visualization** | 8.3 (12 reviews) | Not enough data | 
| **Survival Analysis** | 8.5 (12 reviews) | Not enough data | 
| **Risk Data Attributes** | 8.3 (11 reviews) | Not enough data | 
| **Cost Analysis** | 8.1 (12 reviews) | Not enough data | 

#### Methodology

| Feature | Qualtrics Market Research | Sawtooth Software Lighthouse Studio | 
|---|---|---|
| **ANOVA Support** | 8.3 (10 reviews) | Not enough data | 
| **Regression** | 7.0 (10 reviews) | Not enough data | 
| **Time Series Analysis** | 7.1 (11 reviews) | Not enough data | 

#### Generative AI

| Feature | Qualtrics Market Research | Sawtooth Software Lighthouse Studio | 
|---|---|---|
| **AI Text Generation** | 7.4 (9 reviews) | Not enough data | 
| **AI Text Summarization** | 7.7 (10 reviews) | Not enough data | 

### Experience Management

| Product | Score | Reviews |
|---|---|---|
| **Qualtrics Market Research** | 7.6/10 | 12 |
| **Sawtooth Software Lighthouse Studio** | N/A | N/A |

#### Analytics

| Feature | Qualtrics Market Research | Sawtooth Software Lighthouse Studio | 
|---|---|---|
| **Net Promoter Score (NPS)** | 8.3 (8 reviews) | Not enough data | 
| **Customer Satisfaction (CSAT) Score** | 8.7 (9 reviews) | Not enough data | 
| **Customer Effort Score (CES)** | 8.3 (8 reviews) | Not enough data | 
| **Gamification** | 7.3 (8 reviews) | Not enough data | 

#### Customization

| Feature | Qualtrics Market Research | Sawtooth Software Lighthouse Studio | 
|---|---|---|
| **Stakeholder Management** | 7.9 (8 reviews) | Not enough data | 
| **Multilanguage Support** | 7.8 (9 reviews) | Not enough data | 
| **Multiple Branding Support** | 8.1 (7 reviews) | Not enough data | 
| **Vertical-specific Solutions** | 8.6 (7 reviews) | Not enough data | 

#### Generative AI

| Feature | Qualtrics Market Research | Sawtooth Software Lighthouse Studio | 
|---|---|---|
| **AI Text Generation** | 6.4 (7 reviews) | Not enough data | 
| **AI Text Summarization** | 6.4 (7 reviews) | Not enough data | 

#### Agentic AI - Experience Management

| Feature | Qualtrics Market Research | Sawtooth Software Lighthouse Studio | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Natural Language Interaction** | 5.7 (5 reviews) | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

### Market Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Qualtrics Market Research** | 6.9/10 | 11 |
| **Sawtooth Software Lighthouse Studio** | N/A | N/A |

#### Data collection

| Feature | Qualtrics Market Research | Sawtooth Software Lighthouse Studio | 
|---|---|---|
| **Natural Language Processing (NLP)** | 7.1 (7 reviews) | Not enough data | 
| **Data Sources** | 7.4 (7 reviews) | Not enough data | 
| **Custom Research Sources** | 8.1 (7 reviews) | Not enough data | 
| **Lead Enrichment** | 6.9 (6 reviews) | Not enough data | 
| **Advanced Data Collection** | 6.9 (7 reviews) | Not enough data | 

#### Segment Trending

| Feature | Qualtrics Market Research | Sawtooth Software Lighthouse Studio | 
|---|---|---|
| **Web** | 6.0 (7 reviews) | Not enough data | 
| **Social** | 6.1 (6 reviews) | Not enough data | 
| **Benchmarks** | 7.4 (7 reviews) | Not enough data | 
| **Finance ** | 5.7 (7 reviews) | Not enough data | 

#### Analysis

| Feature | Qualtrics Market Research | Sawtooth Software Lighthouse Studio | 
|---|---|---|
| **Custom Dashboards** | 7.2 (9 reviews) | Not enough data | 
| **Reports** | 7.7 (8 reviews) | Not enough data | 
| **Integrations** | 5.8 (8 reviews) | Not enough data | 

#### Platform

| Feature | Qualtrics Market Research | Sawtooth Software Lighthouse Studio | 
|---|---|---|
| **Search** | 7.0 (9 reviews) | Not enough data | 
| **User, Role, And Access Management** | 6.9 (8 reviews) | Not enough data | 
| **Mobile User Support** | 6.9 (9 reviews) | Not enough data | 
| **Alerts** | 6.0 (8 reviews) | Not enough data | 
| **Collaboration** | 7.1 (8 reviews) | Not enough data | 
| **Compliance** | 7.1 (8 reviews) | Not enough data | 

#### Agentic AI - Market Intelligence

| Feature | Qualtrics Market Research | Sawtooth Software Lighthouse Studio | 
|---|---|---|
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

### Survey

| Product | Score | Reviews |
|---|---|---|
| **Qualtrics Market Research** | 8.5/10 | 513 |
| **Sawtooth Software Lighthouse Studio** | 7.4/10 | 7 |

#### Survey Management

| Feature | Qualtrics Market Research | Sawtooth Software Lighthouse Studio | 
|---|---|---|
| **Survey Builder** | 9.0 (457 reviews) | 7.1 (7 reviews) | 
| **Question Types** | 9.1 (455 reviews) | 8.1 (7 reviews) | 
| **Templates** | 8.4 (397 reviews) | 7.6 (7 reviews) | 
| **Survey Distribution** | 8.9 (450 reviews) | 5.7 (7 reviews) | 

#### Survey Customization

| Feature | Qualtrics Market Research | Sawtooth Software Lighthouse Studio | 
|---|---|---|
| **Branching/Skip Logic** | 8.9 (433 reviews) | 7.1 (7 reviews) | 
| **Branding** | 8.5 (395 reviews) | 8.1 (7 reviews) | 
| **Multimedia Support** | 8.5 (359 reviews) | 7.4 (7 reviews) | 
| **Multilingual Surveys** | 8.6 (313 reviews) | 6.2 (7 reviews) | 

#### Survey Insights

| Feature | Qualtrics Market Research | Sawtooth Software Lighthouse Studio | 
|---|---|---|
| **Reporting & Analytics** | 8.5 (452 reviews) | 8.1 (6 reviews) | 
| **BI Tools Integration** | 8.4 (290 reviews) | 7.0 (5 reviews) | 
| **Data Exporting** | 8.7 (440 reviews) | 7.6 (7 reviews) | 
| **Permissions** | 8.5 (386 reviews) | 9.0 (7 reviews) | 

#### Agentic AI - Survey

| Feature | Qualtrics Market Research | Sawtooth Software Lighthouse Studio | 
|---|---|---|
| **Adaptive Learning** | 7.6 (12 reviews) | Not enough data | 
| **Proactive Assistance** | 7.6 (12 reviews) | Not enough data | 
| **Decision Making** | 8.3 (14 reviews) | Not enough data | 

### Brand Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Qualtrics Market Research** | 8.7/10 | 83 |
| **Sawtooth Software Lighthouse Studio** | N/A | N/A |

#### Brand Signals

| Feature | Qualtrics Market Research | Sawtooth Software Lighthouse Studio | 
|---|---|---|
| **Comparison** | 8.8 (66 reviews) | Not enough data | 
| **AI** | 8.2 (65 reviews) | Not enough data | 
| **Brand Health** | 9.0 (65 reviews) | Not enough data | 

#### Brand Analytics

| Feature | Qualtrics Market Research | Sawtooth Software Lighthouse Studio | 
|---|---|---|
| **Trend Analysis** | 8.8 (68 reviews) | Not enough data | 
| **Tracking** | 8.7 (69 reviews) | Not enough data | 

### Consumer Insights Platforms

| Product | Score | Reviews |
|---|---|---|
| **Qualtrics Market Research** | N/A | N/A |
| **Sawtooth Software Lighthouse Studio** | N/A | N/A |

#### Survey Design - Consumer Insights Platforms

| Feature | Qualtrics Market Research | Sawtooth Software Lighthouse Studio | 
|---|---|---|
| **Multi-Use Methodologies** | Not enough data | Not enough data | 
| **Industry & Locale Adaptability** | Not enough data | Not enough data | 
| **Behavioral & Adaptive Logic Guidance** | Not enough data | Not enough data | 
| **Self-Serve Survey Builder** | Not enough data | Not enough data | 
| **AI Smart Probes** | Not enough data | Not enough data | 

#### Audience Access - Consumer Insights Platforms

| Feature | Qualtrics Market Research | Sawtooth Software Lighthouse Studio | 
|---|---|---|
| **Flexible Audience Options** | Not enough data | Not enough data | 
| **Customer Data Upload** | Not enough data | Not enough data | 
| **Consumer Panels** | Not enough data | Not enough data | 

#### Data Collection - Consumer Insights Platforms

| Feature | Qualtrics Market Research | Sawtooth Software Lighthouse Studio | 
|---|---|---|
| **Rapid Research** | Not enough data | Not enough data | 
| **Quality Assurance** | Not enough data | Not enough data | 
| **Mobile / Mixed Mode** | Not enough data | Not enough data | 

#### Analytics - Consumer Insights Platforms

| Feature | Qualtrics Market Research | Sawtooth Software Lighthouse Studio | 
|---|---|---|
| **AI-Powered Insights** | Not enough data | Not enough data | 
| **Qualitative Research Support** | Not enough data | Not enough data | 
| **Benchmarking & Norms** | Not enough data | Not enough data | 

#### Collaboration - Consumer Insights Platforms

| Feature | Qualtrics Market Research | Sawtooth Software Lighthouse Studio | 
|---|---|---|
| **Dashboards & Embedded Integrations** | Not enough data | Not enough data | 
| **Embeddable Reports** | Not enough data | Not enough data | 
| **Shared Workspaces** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (1):** [Survey Software](https://www.g2.com/categories/survey)

**Unique to Qualtrics Market Research (6):** [Brand Intelligence Software](https://www.g2.com/categories/brand-intelligence), [Experience Management Software](https://www.g2.com/categories/experience-management), [Statistical Analysis Software](https://www.g2.com/categories/statistical-analysis), [Market Intelligence Software](https://www.g2.com/categories/market-intelligence), [User Research Tools](https://www.g2.com/categories/user-research), [Consumer Insights Platforms](https://www.g2.com/categories/consumer-insights-platforms)



---
## Reviewer Demographics

### By Company Size

| Segment | Qualtrics Market Research | Sawtooth Software Lighthouse Studio | 
|---|---|---|
| **Small-Business** | 21.7% | 28.6% | 
| **Mid-Market** | 33.4% | 42.9% | 
| **Enterprise** | 44.9% | 28.6% | 

### By Industry

#### Qualtrics Market Research

- **Higher Education:** 21.1%
- **Education Management:** 11.7%
- **Research:** 7.7%
- **Information Technology and Services:** 6.7%
- **Market Research:** 4.3%
- **Hospital & Health Care:** 3.6%
- **Marketing and Advertising:** 3.3%
- **Financial Services:** 2.7%
- **Computer Software:** 2.6%
- **Non-Profit Organization Management:** 2.4%
- **Other:** 33.9%

#### Sawtooth Software Lighthouse Studio

- **Market Research:** 50.0%
- **Management Consulting:** 21.4%
- **Machinery:** 7.1%
- **Hospital & Health Care:** 7.1%
- **Health, Wellness and Fitness:** 7.1%
- **Computer Software:** 7.1%

---
## Alternatives

### Alternatives to Qualtrics Market Research

- [SurveyMonkey](https://www.g2.com/products/surveymonkey/reviews) — 4.4/5 stars (23557 reviews)
- [SurveySparrow](https://www.g2.com/products/surveysparrow/reviews) — 4.4/5 stars (2065 reviews)
- [QuestionPro](https://www.g2.com/products/questionpro/reviews) — 4.5/5 stars (1143 reviews)
- [AskNicely](https://www.g2.com/products/asknicely/reviews) — 4.7/5 stars (1050 reviews)
- [UserTesting](https://www.g2.com/products/usertesting/reviews) — 4.4/5 stars (792 reviews)
- [Zoho Survey](https://www.g2.com/products/zoho-survey/reviews) — 4.4/5 stars (1039 reviews)
- [Typeform](https://www.g2.com/products/typeform/reviews) — 4.5/5 stars (1002 reviews)
- [Alchemer Survey](https://www.g2.com/products/alchemer-survey/reviews) — 4.4/5 stars (954 reviews)
- [IBM SPSS Statistics](https://www.g2.com/products/ibm-spss-statistics/reviews) — 4.2/5 stars (928 reviews)
- [Microsoft Forms](https://www.g2.com/products/microsoft-forms/reviews) — 4.4/5 stars (473 reviews)

### Alternatives to Sawtooth Software Lighthouse Studio

- [Alchemer Survey](https://www.g2.com/products/alchemer-survey/reviews) — 4.4/5 stars (954 reviews)
- [SurveyMonkey](https://www.g2.com/products/surveymonkey/reviews) — 4.4/5 stars (23557 reviews)
- [SurveySparrow](https://www.g2.com/products/surveysparrow/reviews) — 4.4/5 stars (2065 reviews)
- [Microsoft Forms](https://www.g2.com/products/microsoft-forms/reviews) — 4.4/5 stars (473 reviews)
- [Coda](https://www.g2.com/products/superhuman-coda/reviews) — 4.6/5 stars (493 reviews)
- [Textline](https://www.g2.com/products/textline/reviews) — 4.7/5 stars (381 reviews)
- [Google Workspace](https://www.g2.com/products/google-workspace/reviews) — 4.6/5 stars (48081 reviews)
- [Constant Contact](https://www.g2.com/products/constant-contact/reviews) — 4.1/5 stars (7398 reviews)
- [Microsoft 365](https://www.g2.com/products/microsoft365/reviews) — 4.6/5 stars (5833 reviews)
- [G2 Marketing Solutions](https://www.g2.com/products/g2/reviews) — 4.6/5 stars (5539 reviews)

---
## Top Discussions

### Qualtrics Market Research

- Title: [Is qualtrics better than SurveyMonkey?](https://www.g2.com/discussions/is-qualtrics-better-than-surveymonkey) — 3 comments, 1 upvote
  > **Top comment:** "Yes in so many ways from the customized survey creation to the dashboards that align with them.  With the ability to upload data and automate processes the..."
- Title: [Is there a possibility of adding customer support in IST time?](https://www.g2.com/discussions/49676-is-there-a-possibility-of-adding-customer-support-in-ist-time) — 3 comments, 1 upvote
  > **Top comment:** "need id"
- Title: [What would be the best way to restart on the basics, as I am having a little trouble on trying to get and start an existing project](https://www.g2.com/discussions/what-would-be-the-best-way-to-restart-on-the-basics-as-i-am-having-a-little-trouble-on-trying-to-get-and-start-an-existing-project) — 3 comments, 1 upvote
  > **Top comment:** "Qualtrics has great training.  Check out the help section located in the top right of your account after you log in."
- Title: [What is Qualtrics CoreXM used for?](https://www.g2.com/discussions/what-is-qualtrics-corexm-used-for) — 2 comments, 2 upvotes
  > **Top comment:** "The CoreXM product is used to build, optimize and analyze market research surveys. It includes tools to optimize, share, and report on results."
- Title: [How can I use Qualtrics Research Core more at my University?](https://www.g2.com/discussions/15594-how-can-i-use-qualtrics-research-core-more-at-my-university) — 2 comments, 1 upvote
  > **Top comment:** "Does your University have a subscription to Qualtrics.  We have faculty who use it for research all the time."

### Sawtooth Software Lighthouse Studio

- Title: [What is sawtooth used for?](https://www.g2.com/discussions/what-is-sawtooth-used-for) — 2 comments
  > **Top comment:** "For designing the questionnaires of any client who wanted to do some market research "
- Title: [What does Sawtooth Software Lighthouse Studio do?](https://www.g2.com/discussions/what-does-sawtooth-software-lighthouse-studio-do) — 1 comment
  > **Top comment:** "It provides a platform to design a survey from which we can get responses for a few questions which helps to analyze the data collected and then take..."
- Title: [What is sawtooth lighthouse?](https://www.g2.com/discussions/what-is-sawtooth-lighthouse) — 1 comment
  > **Top comment:** "It is a console or desktop application which helps us to design surveys
"
- Title: [What is conjoint analysis Sawtooth?](https://www.g2.com/discussions/what-is-conjoint-analysis-sawtooth) — 1 comment
  > **Top comment:** "Sawtooth Software is well known for conjoint analysis, a quantitative marketing research method often used in pricing research. There are many more..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/qualtrics-market-research-vs-sawtooth-software-lighthouse-studio)