Link copied to clipboard # Qualtrics Market Research vs QuestionPro Comparison - What are their main differences? Share [ Export ](/compare/qualtrics-market-research/questionpro/export.csv) Qualtrics Market ResearchQuestionPro[+ Add Product](#) Pricing **Qualtrics Market Research** Free Trial No pricing available **QuestionPro** Free Trial **Free** ยท Essentials **Pricing Insights** from reviews Time to Implement **Qualtrics Market Research** 2 months Based on 46 responses **QuestionPro** 1 monthFaster Based on 192 responses Return on Investment **Qualtrics Market Research** 20 months Based on 32 responses **QuestionPro** 9 months11 months sooner Based on 157 responses Perceived Cost **Qualtrics Market Research** $$$$$ **QuestionPro** $$$$$ Average Discount **Qualtrics Market Research** 14% **QuestionPro** 61%47% more ![Qualtrics Market Research](https://images.g2crowd.com/uploads/product/hd_favicon/8890eea0cb317c903c079caf28914e83/qualtrics-market-research.svg "Qualtrics Market Research") ![QuestionPro](https://images.g2crowd.com/uploads/product/hd_favicon/1554106208/questionpro.svg "QuestionPro") G2 offers free advice on this comparison. Chat with an expert How would you like to receive Software Advice? ![](/assets/advisor_router/laptop_form-f1a7012279826105416befde8d882ffc7589b1f9db09c93a1379d601cafe8e0d.svg) FormAnswer questions at your own pace, no call required. ![](/assets/advisor_router/ai_agent-4d78629a3ba354fed449a65c60df3a6f2eda90fb98411b711df4b25d7be52a38.svg) AI AgentChat live and get a recommendation in minutes. ![](/assets/advisor_router/phone_call_picker-c48821ec36f4182d8ee3e54cfbd3937500eec54d7b7e0cfb80dc80a8a733842f.svg) Phone CallTalk it through live with a software advisor. **Pros & Cons** from reviews **Qualtrics Market Research** [ Ease of Use (296) ](https://www.g2.com/products/qualtrics-market-research/reviews?filters%5Bsentiment_snippet%5D=1259285&qs=pros-and-cons#reviews)[ Survey Creation (246) ](https://www.g2.com/products/qualtrics-market-research/reviews?filters%5Bsentiment_snippet%5D=1263803&qs=pros-and-cons#reviews)[ Survey Issues (79) ](https://www.g2.com/products/qualtrics-market-research/reviews?filters%5Bsentiment_snippet%5D=1262978&qs=pros-and-cons#reviews)[ Survey Limitations (62) ](https://www.g2.com/products/qualtrics-market-research/reviews?filters%5Bsentiment_snippet%5D=1263920&qs=pros-and-cons#reviews) **QuestionPro** [ Ease of Use (303) ](https://www.g2.com/products/questionpro/reviews?filters%5Bsentiment_snippet%5D=1811099&qs=pros-and-cons#reviews)[ Helpful (128) ](https://www.g2.com/products/questionpro/reviews?filters%5Bsentiment_snippet%5D=1811255&qs=pros-and-cons#reviews)[ Survey Issues (77) ](https://www.g2.com/products/questionpro/reviews?filters%5Bsentiment_snippet%5D=1811301&qs=pros-and-cons#reviews)[ Learning Curve (51) ](https://www.g2.com/products/questionpro/reviews?filters%5Bsentiment_snippet%5D=1811011&qs=pros-and-cons#reviews) Integrations **Qualtrics Market Research** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_e89d21750715f4646ed61c011b2917dc/adobe-acrobat.png "Product Avatar Image") Adobe Acrobat ](https://www.g2.com/products/adobe-acrobat/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_b732647f0497d66fb1da41f5310ab733/fuel-cycle.png "Product Avatar Image") Fuel Cycle ](https://www.g2.com/products/fuel-cycle/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_db11aab8ccb63f5742949ab9955e36bf/google-analytics.png "Product Avatar Image") Google Analytics ](https://www.g2.com/products/google-analytics/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_4a9a6d57cdd833bf0381d21fd9246641/google-workspace.png "Product Avatar Image") Google Workspace ](https://www.g2.com/products/google-workspace/reviews)[ View all ](https://www.g2.com/products/qualtrics-market-research/integrations) **QuestionPro** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_889ffacb3da9f979ebb85a1fbc949f19/edistera-edistera-commerce-cloud.png "Product Avatar Image") Edistera Commerce Cloud ](https://www.g2.com/products/edistera-edistera-commerce-cloud/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_fd0005c299312f3aac210eda87f83e70/getresponse.png "Product Avatar Image") GetResponse ](https://www.g2.com/products/getresponse/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_db11aab8ccb63f5742949ab9955e36bf/google-analytics.png "Product Avatar Image") Google Analytics ](https://www.g2.com/products/google-analytics/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_4a9a6d57cdd833bf0381d21fd9246641/google-workspace.png "Product Avatar Image") Google Workspace ](https://www.g2.com/products/google-workspace/reviews)[ View all ](https://www.g2.com/products/questionpro/integrations) Screenshots **Qualtrics Market Research** ![Qualtrics Market Research screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/192440/Results-dashboards.png) **QuestionPro** ![QuestionPro screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/201350/hiltonsurvey.gif) **Ratings** from reviews Meets Requirements **Qualtrics Market Research** 8.9 8.92,519 **QuestionPro** 9.0 9.0873 Ease of Use **Qualtrics Market Research** 8.5 8.52,524 **QuestionPro** 8.8 8.8893 Ease of Setup **Qualtrics Market Research** 8.3 8.31,072 **QuestionPro** 9.0 9.0545 Ease of Admin **Qualtrics Market Research** 8.4 8.41,038 **QuestionPro** 9.0 9.0390 Quality of Support **Qualtrics Market Research** 8.7 8.72,192 **QuestionPro** 8.9 8.9770 Has the product been a good partner in doing business? **Qualtrics Market Research** 8.7 8.7966 **QuestionPro** 9.1 9.1370 Product Direction (% positive) **Qualtrics Market Research** 8.1 8.12,431 **QuestionPro** 8.4 8.4822 **Features** ratings from reviews Survey 8.5 515 8.4 722 Statistical Analysis 8.0 15 Not enough data Brand Intelligence 8.7 83 Not enough data Market Intelligence 6.9 11 Not enough data User Research 7.6 19 Not enough data User Insights **Reviewers' Company Size** Small-Business(50 or fewer emp.) 21.6% Mid-Market(51-1000 emp.) 33.4% Enterprise(\> 1000 emp.) 45.0% Small-Business(50 or fewer emp.) 21.6% Mid-Market(51-1000 emp.) 33.4% Enterprise(\> 1000 emp.) 45.0% Small-Business(50 or fewer emp.) 60.7% Mid-Market(51-1000 emp.) 22.3% Enterprise(\> 1000 emp.) 17.0% Small-Business(50 or fewer emp.) 60.7% Mid-Market(51-1000 emp.) 22.3% Enterprise(\> 1000 emp.) 17.0% **Reviewers' Industry** [![Qualtrics Market Research](https://images.g2crowd.com/uploads/product/hd_favicon/8890eea0cb317c903c079caf28914e83/qualtrics-market-research.svg "Qualtrics Market Research")](https://www.g2.com/products/qualtrics-market-research/reviews) Qualtrics Market Research Higher Education 21.0% Education Management 11.7% Research 7.7% Information Technology and Services 6.7% Market Research 4.3% Other 48.5% [![QuestionPro](https://images.g2crowd.com/uploads/product/hd_favicon/1554106208/questionpro.svg "QuestionPro")](https://www.g2.com/products/questionpro/reviews) QuestionPro Non-Profit Organization Management 23.8% Higher Education 13.4% Education Management 6.0% Research 4.8% Market Research 4.0% Other 48.0% Alternatives **Qualtrics Market Research Alternatives** ![SurveyMonkey](https://images.g2crowd.com/uploads/product/hd_favicon/14719688a688f7283815b6565517d7ee/surveymonkey.svg "SurveyMonkey") [ SurveyMonkey ](/products/surveymonkey/reviews) ![UserTesting](https://images.g2crowd.com/uploads/product/hd_favicon/ac57cca9184c8ef16c868d466e726c9f/usertesting.svg "UserTesting") [ UserTesting ](/products/usertesting/reviews) ![Suzy](https://images.g2crowd.com/uploads/product/hd_favicon/1cbdff917ff897a0038de2226cc7127b/suzy.svg "Suzy") [ Suzy ](/products/suzy/reviews) ![Jotform](https://images.g2crowd.com/uploads/product/hd_favicon/db92fdbe82415a54d6c44d2085e85c83/jotform.svg "Jotform") [ Jotform ](/products/jotform/reviews) **QuestionPro Alternatives** ![Jotform](https://images.g2crowd.com/uploads/product/hd_favicon/db92fdbe82415a54d6c44d2085e85c83/jotform.svg "Jotform") [ Jotform ](/products/jotform/reviews) ![SurveyMonkey](https://images.g2crowd.com/uploads/product/hd_favicon/14719688a688f7283815b6565517d7ee/surveymonkey.svg "SurveyMonkey") [ SurveyMonkey ](/products/surveymonkey/reviews) ![Alchemer Survey](https://images.g2crowd.com/uploads/product/hd_favicon/134a3c3564c0a8c7a00c43c78ea964d9/alchemer-survey.svg "Alchemer Survey") [ Alchemer Survey ](/products/alchemer-survey/reviews) ![Microsoft Forms](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_13aba37ae908d9cf29a2452925257ccc/microsoft-forms.jpeg "Microsoft Forms") [ Microsoft Forms ](/products/microsoft-forms/reviews) ## Qualtrics Market Research vs QuestionPro FAQs Generated using AI Last updated: August 14, 2026 ### What is the difference between Qualtrics Market Research vs QuestionPro? Qualtrics Market Research and QuestionPro differ most in their reviewer-cited ease of setup, support, and market segment focus, with QuestionPro leading in setup and support scores and both serving different primary segments. | [Qualtrics Market Research](https://www.g2.com/products/qualtrics-market-research/reviews) | [QuestionPro](https://www.g2.com/products/questionpro/reviews) | | --- | --- | | 4.4/5 (3018 reviews) | 4.5/5 (1151 reviews) | | Enterprise | Small-Business | | 8.3 | 9.0 | | 8.7 | 8.9 | | Robust features and advanced analytics | Ease of use and intuitive interface | ### How do the pricing models of Qualtrics Market Research and QuestionPro compare? QuestionPro is rated as the stronger value on price and cost satisfaction, with a higher reviewer score than Qualtrics Market Research. - **Qualtrics Market Research:** Reviewers frequently cite high licensing costs and note that pricing can be restrictive for smaller teams or advanced modules. - **QuestionPro:** Reviewers highlight affordability, especially for nonprofits, and appreciate the value compared to competitors, though some mention higher-tier features can increase costs. - **Switching reasons:** Recent reviews mention switching to QuestionPro for better pricing and nonprofit discounts, while Qualtrics is sometimes chosen for its advanced analytics despite higher costs. ### What are the best alternatives to Qualtrics Market Research and QuestionPro? The top 3 alternatives to Qualtrics Market Research and QuestionPro are SurveyMonkey, SurveySparrow, and โ€”. | Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength | | --- | --- | --- | --- | --- | | [Qualtrics Market Research](https://www.g2.com/products/qualtrics-market-research/reviews) | 4.4/5 (3018) | Enterprise | Pricing can be restrictive for smaller teams | Robust features and advanced analytics | | [QuestionPro](https://www.g2.com/products/questionpro/reviews) | 4.5/5 (1151) | Small-Business | Affordable, especially for nonprofits | Ease of use and intuitive interface | | [SurveyMonkey](https://www.g2.com/products/surveymonkey/reviews) | 4.4/5 (23901) | Small-Business | โ€” | Widely used and recognized for survey creation | | [SurveySparrow](https://www.g2.com/products/surveysparrow/reviews) | 4.4/5 (2067) | Small-Business | โ€” | User-friendly interface and flexible survey options | ### Which Survey features should I prioritize when comparing Qualtrics Market Research and QuestionPro? Buyers should prioritize ease of use, customization, analytics and reporting, templates, and pricing when comparing Qualtrics Market Research and QuestionPro. - **Ease of Use:** Qualtrics Market Research (296 all-time mentions), QuestionPro (303 all-time mentions) - **Customization:** Qualtrics Market Research (48 all-time mentions for customizability), QuestionPro (50 all-time mentions for customization, 41 for customizability) - **Analytics and Reporting:** Qualtrics Market Research (58 all-time mentions for data analysis, 48 for reporting), QuestionPro (frequent recent mentions for analytics and reporting features) - **Templates:** Qualtrics Market Research (60 all-time mentions), QuestionPro (29 all-time mentions) - **Pricing:** Qualtrics Market Research (47 all-time mentions for pricing issues), QuestionPro (32 all-time mentions for being expensive) ### What are the pros and cons of Qualtrics Market Research vs QuestionPro? Qualtrics Market Research's headline strength is robust features and analytics, while QuestionPro's is ease of use and intuitive setup. - **Qualtrics Market Research strengths:** Robust features (109 all-time mentions), advanced analytics, survey creation (246), templates (60), and data analysis (58). - **Qualtrics Market Research trade-offs:** Survey issues (79), survey limitations (62), learning curve (53), limited customization (47), and pricing issues (47). - **QuestionPro strengths:** Ease of use (303), helpful support (128), ease of creation (83), simple interface (69), customization (50), and efficiency (34). - **QuestionPro trade-offs:** Learning curve (51), expensive higher tiers (32), limited customization (28), not intuitive for some (25), and limited features (21). ### Is Qualtrics Market Research or QuestionPro better for small businesses? QuestionPro is the better fit for small businesses, as it is most frequently reviewed by small-business users and praised for affordability and ease of use. - **Qualtrics Market Research:** Largest segment is Enterprise; reviewers note advanced features but mention higher costs and a steeper learning curve for smaller teams. - **QuestionPro:** Largest segment is Small-Business; reviewers highlight ease of setup, intuitive interface, and strong value for small organizations and nonprofits. ### Which Survey platform has better integrations? Qualtrics Market Research and QuestionPro are at parity for integrations, with both products receiving positive but limited recent reviewer mentions for integration capabilities. - **Qualtrics Market Research:** Recent reviews mention integration with Microsoft ecosystem tools such as Azure DevOps and Power BI, and note the ability to link to company tools. - **QuestionPro:** Recent reviews highlight integration with Google Sheets and Google Drive, with positive sentiment for data export and dashboard connectivity. ### How do Qualtrics Market Research and QuestionPro compare on customer support? QuestionPro and Qualtrics Market Research are at near-parity on Quality of Support, with scores of 8.9 and 8.7 respectively, below the materiality threshold for a clear winner. - **Qualtrics Market Research:** Reviewers frequently mention helpful and responsive support, with 55 all-time mentions for customer support and consistent satisfaction in recent reviews. - **QuestionPro:** Reviewers highlight quick response times and helpful support, with 128 all-time mentions for helpfulness and strong satisfaction in recent reviews. ### Which is easier to implement, Qualtrics Market Research or QuestionPro? QuestionPro leads on Ease of Setup with a 0.7-point advantage over Qualtrics Market Research (9.0 vs 8.3), a material difference. - **Qualtrics Market Research:** Reviewers describe setup as straightforward for basic surveys but note a steeper learning curve for advanced features and larger projects. - **QuestionPro:** Reviewers consistently praise the easy and intuitive setup process, with many citing quick onboarding and minimal technical barriers. ### Which product has better Templates? Qualtrics Market Research is stronger on Templates, with more reviewer-cited mentions and higher all-time recognition. - **Qualtrics Market Research:** 60 all-time mentions for Templates, with reviewers highlighting the variety and ease of importing templates. - **QuestionPro:** 29 all-time mentions for Templates, with reviewers noting useful templates and AI-assisted template creation.