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# Qualtrics Market Research vs SurveyLab Comparison - What are their main differences?

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Qualtrics Market ResearchSurveyLab[+ Add Product](#)

Pricing

**Qualtrics Market Research**
Free Trial

No pricing available

**SurveyLab**
Free Trial

**$49.00** Per Month · Starter

**$99.00** Per Month · Standard

**$249.00** Per Month · Professional

**Contact Us** Per Month · Enterprise

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**Pricing Insights**
from reviews

Perceived Cost

**Qualtrics Market Research**
$$$$$

**SurveyLab**
$$$$$

Average Discount

**Qualtrics Market Research**
14%

**SurveyLab**
Not enough reviews yet

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See it for free

Time to Implement

**Qualtrics Market Research** 6 months
Based on 100 responses

**SurveyLab** 6 months
Based on 100 responses

Return on Investment

**Qualtrics Market Research** 6 months
Based on 100 responses

**SurveyLab** 6 months
Based on 100 responses

 ![Qualtrics Market Research](https://images.g2crowd.com/uploads/product/hd_favicon/8890eea0cb317c903c079caf28914e83/qualtrics-market-research.svg "Qualtrics Market Research")

 ![SurveyLab](https://images.g2crowd.com/uploads/product/hd_favicon/ae023ee8b4cca9e3ebf4e83e2b397a3d/7-points-surveylab.svg "SurveyLab")

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**Pros & Cons**
from reviews

**Qualtrics Market Research**

Ease of Use (296)

Survey Creation (246)

Survey Issues (79)

Survey Limitations (62)

**SurveyLab**

Ease of Use (21)

Easy Setup (11)

Expensive (7)

Limited Customization (5)

Integrations

**Qualtrics Market Research**
[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_e89d21750715f4646ed61c011b2917dc/adobe-acrobat.png "Product Avatar Image")

Adobe Acrobat

](https://www.g2.com/products/adobe-acrobat/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_b732647f0497d66fb1da41f5310ab733/fuel-cycle.png "Product Avatar Image")

Fuel Cycle

](https://www.g2.com/products/fuel-cycle/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_db11aab8ccb63f5742949ab9955e36bf/google-analytics.png "Product Avatar Image")

Google Analytics

](https://www.g2.com/products/google-analytics/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_4a9a6d57cdd833bf0381d21fd9246641/google-workspace.png "Product Avatar Image")

Google Workspace

](https://www.g2.com/products/google-workspace/reviews)[
View all
](https://www.g2.com/products/qualtrics-market-research/integrations)

**SurveyLab**
[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_e4ae003c4d9b2b7615189af32032183d/git.png "Product Avatar Image")

Git

](https://www.g2.com/products/git/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_db11aab8ccb63f5742949ab9955e36bf/google-analytics.png "Product Avatar Image")

Google Analytics

](https://www.g2.com/products/google-analytics/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_69054bc7d40597b06fc3905720ccc914/microsoft-outlook.png "Product Avatar Image")

Outlook

](https://www.g2.com/products/microsoft-outlook/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_f6ee5c9dddbf5c28b136829c8782ed1b/slack.png "Product Avatar Image")

Slack

](https://www.g2.com/products/slack/reviews)[
View all
](https://www.g2.com/products/7-points-surveylab/integrations)

Screenshots

**Qualtrics Market Research**
 ![Qualtrics Market Research screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/192440/Results-dashboards.png)

**SurveyLab**
 ![SurveyLab screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/87032/SurveyLab-Dashboard.png)

**Ratings**
from reviews

Meets Requirements

**Qualtrics Market Research**

**8.9** /10

Based on 2,520 responses

**SurveyLab**

**9.0** /10

Based on 110 responses

Ease of Use

**Qualtrics Market Research**

**8.5** /10

Based on 2,525 responses

**SurveyLab**

**9.2** /10

Based on 111 responses

Ease of Setup

**Qualtrics Market Research**

**8.3** /10

Based on 1,073 responses

**SurveyLab**

**9.0** /10

Based on 64 responses

Ease of Admin

**Qualtrics Market Research**

**8.4** /10

Based on 1,038 responses

**SurveyLab**

**9.3** /10

Based on 28 responses

Quality of Support

**Qualtrics Market Research**

**8.7** /10

Based on 2,192 responses

**SurveyLab**

**9.2** /10

Based on 104 responses

Has the product been a good partner in doing business?

**Qualtrics Market Research**

**8.7** /10

Based on 966 responses

**SurveyLab**

**9.2** /10

Based on 28 responses

Product Direction (% positive)

**Qualtrics Market Research**

**8.1** /10

Based on 2,432 responses

**SurveyLab**

**9.1** /10

Based on 103 responses

**Features**
ratings from reviews

Survey

**8.5** /10

Based on 518 responses

**8.6** /10

Based on 69 responses

User Research

**7.6** /10

Based on 19 responses

Not enough data

Statistical Analysis

**8.0** /10

Based on 15 responses

Not enough data

Uncover more feature rated insights from real users to improve your shopping experience.

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Market Intelligence

**6.9** /10

Based on 11 responses

Not enough data

Online Form Builder

Not enough data

**8.5** /10

Based on 11 responses

Brand Intelligence

**8.7** /10

Based on 83 responses

Not enough data

Employee Engagement

Not enough data

**8.8** /10

Based on 15 responses

User Insights

**Reviewers' Company Size**

Small-Business(50 or fewer emp.)
21.6%

Mid-Market(51-1000 emp.)
33.4%

Enterprise(\> 1000 emp.)
45.0%

Small-Business(50 or fewer emp.)
21.6%

Mid-Market(51-1000 emp.)
33.4%

Enterprise(\> 1000 emp.)
45.0%

Small-Business(50 or fewer emp.)
57.4%

Mid-Market(51-1000 emp.)
27.9%

Enterprise(\> 1000 emp.)
14.7%

Small-Business(50 or fewer emp.)
57.4%

Mid-Market(51-1000 emp.)
27.9%

Enterprise(\> 1000 emp.)
14.7%

**Reviewers' Industry**

[![Qualtrics Market Research](https://images.g2crowd.com/uploads/product/hd_favicon/8890eea0cb317c903c079caf28914e83/qualtrics-market-research.svg "Qualtrics Market Research")](https://www.g2.com/products/qualtrics-market-research/reviews)
Qualtrics Market Research

Higher Education
21.0%

Education Management
11.7%

Research
7.7%

Information Technology and Services
6.7%

Market Research
4.3%

Other
48.5%

[![SurveyLab](https://images.g2crowd.com/uploads/product/hd_favicon/ae023ee8b4cca9e3ebf4e83e2b397a3d/7-points-surveylab.svg "SurveyLab")](https://www.g2.com/products/7-points-surveylab/reviews)
SurveyLab

Information Technology and Services
12.7%

Education Management
7.5%

Marketing and Advertising
5.2%

Computer Software
5.2%

Higher Education
4.5%

Other
64.9%

Alternatives

**Qualtrics Market Research Alternatives**

 ![SurveyMonkey](https://images.g2crowd.com/uploads/product/hd_favicon/14719688a688f7283815b6565517d7ee/surveymonkey.svg "SurveyMonkey")

[
SurveyMonkey
](/products/surveymonkey/reviews)

 ![UserTesting](https://images.g2crowd.com/uploads/product/hd_favicon/ac57cca9184c8ef16c868d466e726c9f/usertesting.svg "UserTesting")

[
UserTesting
](/products/usertesting/reviews)

 ![Suzy](https://images.g2crowd.com/uploads/product/hd_favicon/1cbdff917ff897a0038de2226cc7127b/suzy.svg "Suzy")

[
Suzy
](/products/suzy/reviews)

 ![Jotform](https://images.g2crowd.com/uploads/product/hd_favicon/db92fdbe82415a54d6c44d2085e85c83/jotform.svg "Jotform")

[
Jotform
](/products/jotform/reviews)

**SurveyLab Alternatives**

 ![SurveyMonkey](https://images.g2crowd.com/uploads/product/hd_favicon/14719688a688f7283815b6565517d7ee/surveymonkey.svg "SurveyMonkey")

[
SurveyMonkey
](/products/surveymonkey/reviews)

 ![Alchemer Survey](https://images.g2crowd.com/uploads/product/hd_favicon/134a3c3564c0a8c7a00c43c78ea964d9/alchemer-survey.svg "Alchemer Survey")

[
Alchemer Survey
](/products/alchemer-survey/reviews)

 ![Typeform](https://images.g2crowd.com/uploads/product/hd_favicon/842b61c38f4967b97c955896deb22411/typeform.svg "Typeform")

[
Typeform
](/products/typeform/reviews)

 ![SurveySparrow](https://images.g2crowd.com/uploads/product/hd_favicon/34e4440db5272a243ee825c7797defa3/surveysparrow.svg "SurveySparrow")

[
SurveySparrow
](/products/surveysparrow/reviews)

## Qualtrics Market Research vs SurveyLab FAQs

Generated using AI

Last updated: August 16, 2026

### What is the difference between Qualtrics Market Research vs SurveyLab?

Qualtrics Market Research stands out for its enterprise focus and advanced analytics, while SurveyLab is favored for ease of use and setup, especially among small businesses.

| [Qualtrics Market Research](https://www.g2.com/products/qualtrics-market-research/reviews) | [SurveyLab](https://www.g2.com/products/7-points-surveylab/reviews) |
| --- | --- |
| 4.4/5 (3018 reviews) | 4.5/5 (148 reviews) |
| Enterprise | Small-Business |
| 8.3 | 9.1 |
| 8.7 | 9.2 |
| Ease of Use (296 all-time mentions) | Ease of Use (20 all-time mentions) |

### How do the pricing models of Qualtrics Market Research and SurveyLab compare?

SurveyLab is rated higher for value, with reviewers expressing greater satisfaction with its pricing compared to Qualtrics Market Research.

- **Qualtrics Market Research:** Reviewers frequently cite high licensing costs and note that advanced features can make it expensive for smaller teams or projects.
- **SurveyLab:** In recent reviews, SurveyLab is described as affordable and offering flexible pricing, though some mention that advanced features are gated behind higher-priced plans.
- **Switching reasons:** Several reviewers mention switching to SurveyLab for its lower cost and simpler pricing structure compared to enterprise-focused platforms.

### What are the best alternatives to Qualtrics Market Research and SurveyLab?

The top three alternatives to Qualtrics Market Research and SurveyLab are SurveyMonkey, SurveySparrow, and QuestionPro.

| Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength |
| --- | --- | --- | --- | --- |
| [Qualtrics Market Research](https://www.g2.com/products/qualtrics-market-research/reviews) | 4.4/5 (3018 reviews) | Enterprise | Pricing is often cited as high, especially for advanced features | Ease of Use (296 all-time mentions) |
| [SurveyLab](https://www.g2.com/products/7-points-surveylab/reviews) | 4.5/5 (148 reviews) | Small-Business | Affordable for basic use, but advanced features require higher tiers | Ease of Use (20 all-time mentions) |
| [SurveyMonkey](https://www.g2.com/products/surveymonkey/reviews) | 4.4/5 (23901 reviews) | Small-Business | Reviewers highlight flexible plans and good value for small teams | Intuitive interface and broad template selection |
| [SurveySparrow](https://www.g2.com/products/surveysparrow/reviews) | 4.4/5 (2067 reviews) | Small-Business | Praised for competitive pricing and modern design | Conversational survey experience |
| [QuestionPro](https://www.g2.com/products/questionpro/reviews) | 4.5/5 (1152 reviews) | Small-Business | Noted for cost-effective advanced features | Advanced logic and analytics |

### Which Survey features should I prioritize when comparing Qualtrics Market Research and SurveyLab?

Buyers should prioritize Ease of Use, Ease of Setup, Quality of Support, Customizability, and Reporting when comparing Qualtrics Market Research and SurveyLab.

- **Ease of Use:** Qualtrics Market Research: 8.5; SurveyLab: 9.2; all-time mentions: 296 (Qualtrics), 20 (SurveyLab)
- **Ease of Setup:** Qualtrics Market Research: 8.3; SurveyLab: 9.1
- **Quality of Support:** Qualtrics Market Research: 8.7; SurveyLab: 9.2
- **Customizability:** Qualtrics Market Research: 48 all-time mentions; SurveyLab: 4 all-time mentions (limited customization cited as a trade-off)
- **Reporting:** Qualtrics Market Research: 48 all-time mentions; SurveyLab: 10+ recent mentions of reporting and analytics as a strength

### What are the pros and cons of Qualtrics Market Research vs SurveyLab?

Qualtrics Market Research is strongest in advanced analytics and enterprise-grade features, while SurveyLab excels in ease of use and setup.

- **Qualtrics Market Research strengths:** Ease of Use (296 all-time mentions), Survey Creation (246), Features (109), Intuitive (99), Data Analysis (58), Customizability (48), Reporting (48), Customer Support (55)
- **Qualtrics Market Research trade-offs:** Survey Issues (79), Survey Limitations (62), Learning Curve (53), Limited Customization (47), Pricing Issues (47)
- **SurveyLab strengths:** Ease of Use (20), Easy Setup (10), Features (10), Simple (9), Integrations (6), Quick Setup (6), Flexibility (5), Customer Support (4)
- **SurveyLab trade-offs:** Expensive (7), Limited Customization (4), Slow Loading (4)

### Is Qualtrics Market Research or SurveyLab better for small businesses?

SurveyLab is the better fit for small businesses, with a higher proportion of small-business reviewers and stronger satisfaction scores in ease of use and setup.

- **Qualtrics Market Research:** Largest segment is Enterprise; reviewers from small businesses often cite a steep learning curve and higher costs as barriers.
- **SurveyLab:** Largest segment is Small-Business; reviewers consistently highlight its affordability, intuitive interface, and quick setup as advantages for small teams.

### Which Survey platform has better integrations?

SurveyLab is favored for integrations, with reviewers specifically mentioning Slack and CRM tool connections.

- **Qualtrics Market Research:** Reviewers mention integrations with Microsoft ecosystem tools such as Azure DevOps and Power BI, but without a publishable all-time count.
- **SurveyLab:** Slack integration is cited in recent reviews, with 3 all-time mentions; reviewers also reference CRM and BI/DWH system integrations.

### How do Qualtrics Market Research and SurveyLab compare on customer support?

SurveyLab holds a material lead in Quality of Support, scoring 9.2 versus Qualtrics Market Research's 8.7.

- **Qualtrics Market Research:** Reviewers describe support as solid and helpful, though some note slower response times and a need for more direct assistance with complex features.
- **SurveyLab:** Reviewers consistently praise responsive and communicative support, with several citing quick resolutions and helpful guidance during setup and troubleshooting.

### Which is easier to implement, Qualtrics Market Research or SurveyLab?

SurveyLab is easier to implement, with a 0.8-point lead in Ease of Setup (9.1 vs 8.3) and higher Ease of Admin scores.

- **Qualtrics Market Research:** Reviewers note that setup can be complex, especially for advanced features, and mention a steeper learning curve for new users.
- **SurveyLab:** Reviewers highlight straightforward setup, intuitive onboarding, and minimal technical barriers, making it accessible for both technical and non-technical users.

### Which product has better Design?

Design is the most frequently mentioned feature across both products, with SurveyLab holding a higher Ease of Use score and more recent praise for its interface.

- **Qualtrics Market Research:** Ease of Use score: 8.5; User Interface cited in 70 all-time mentions; reviewers note a professional but sometimes rigid design.
- **SurveyLab:** Ease of Use score: 9.2; User Interface cited in 7 all-time mentions; reviewers consistently describe the design as clean, modern, and user-friendly.