Compare Qualtrics Customer Experience and Thematic 
At a Glance
Market Segments
Enterprise (51.6% of reviews)
Enterprise (51.2% of reviews)
Entry-Level Pricing
Contact Us
$25,000.00 Per Year
Qualtrics Customer Experience
Star Rating
(747)4.3 out of 5
Market Segments
Enterprise (51.6% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Browse all 4 pricing plansThematic
Star Rating
(43)4.8 out of 5
Market Segments
Enterprise (51.2% of reviews)
Pros & Cons
Entry-Level Pricing
$25,000.00 Per Year
Free Trial is available
Browse all 2 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that while both Qualtrics Customer Experience and Thematic are strong contenders, Thematic edges out with a more intuitive user interface. Users appreciate how easy it is to create and manage themes, making the analysis of open-ended text straightforward and efficient.
- Users say that Qualtrics Customer Experience excels in its ability to capture customer feedback from various channels, providing a comprehensive view of customer sentiment. The platform's dashboards and reporting tools are highlighted for delivering clear, actionable insights that aid in decision-making.
- According to verified reviews, Thematic is praised for its capability to rapidly uncover themes in client feedback, which helps users make sense of diverse feedback types, including NPS and CSAT. This feature allows for effective monitoring of themes over time, enhancing the overall user experience.
- Reviewers mention that Qualtrics Customer Experience offers a wide range of options for accomplishing tasks, which can be beneficial for users with varying needs. This flexibility is often noted as a significant advantage, allowing users to find multiple ways to achieve their goals.
- Users highlight that Thematic's quality of support is exceptional, with many noting the responsiveness and helpfulness of the support team. This level of service contributes to a positive user experience, making it easier for teams to navigate challenges as they arise.
- G2 reviewers indicate that while both products have their strengths, Qualtrics Customer Experience has a larger volume of reviews, suggesting a more established presence in the market. However, the recent feedback for Thematic shows a strong user satisfaction, particularly in its ease of use and effective analysis capabilities.
Pricing
Entry-Level Pricing
Qualtrics Customer Experience
Frontline Care
Contact Us
Best for customer experience and contact center leaders who want to retain and upsell more customers
- Contact Center Analytics
- Quality Management and Compliance (add-on)
- Real-Time Agent Productivity (add-on)
Thematic
Foundation
$25,000.00
Per Year
Get a comprehensive view of themes, sentiment and categories in your VoC and feedback data, with white glove support.
- Up to 25,000 comments
- Up to 3 datasets (a CSV file or pulled from a data source)
- AI powered Thematic and Sentiment analysis
Free Trial
Qualtrics Customer Experience
No trial information availableThematic
Free Trial is available
Ratings
Meets Requirements
8.6
601
9.3
27
Ease of Use
8.4
604
9.4
29
Ease of Setup
7.6
361
8.9
22
Ease of Admin
8.0
350
8.9
17
Quality of Support
8.5
568
9.8
28
Has the product been a good partner in doing business?
8.5
342
9.9
17
Product Direction (% positive)
8.6
578
9.0
23
Features by Category
Social Analytics
8.2(won by default)
59
Not enough data
8.2(won by default)
65
Not enough data
8.5(won by default)
68
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reports & Dashboards
8.2(won by default)
72
Not enough data
8.2(won by default)
73
Not enough data
8.3(won by default)
71
Not enough data
Not enough data
Not enough data
Agentic AI - Social Media Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Quality Assurance
9.1
38
Not enough data
8.8
37
Not enough data
8.4
39
Not enough data
Engagement
8.4
40
Not enough data
8.9
40
Not enough data
8.8
36
Not enough data
Performance
8.7
35
Not enough data
9.3
36
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
9.1
112
Not enough data
8.9
109
Not enough data
8.8
106
Not enough data
7.7
61
Not enough data
Customization
8.4
95
Not enough data
8.4
102
Not enough data
8.6
95
Not enough data
8.4
92
Not enough data
Generative AI
8.3
11
Not enough data
7.7
11
Not enough data
Agentic AI - Experience Management
Not enough data
Not enough data
8.0
5
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Feedback Management
8.3
93
Not enough data
8.6
100
9.2
6
8.3
119
9.7
5
Feedback Analysis
8.3
103
9.5
7
8.4
105
8.6
6
8.7
104
8.7
5
Feedback Sources
8.3
95
Not enough data
9.1
122
8.0
5
8.5
83
Not enough data
8.7
86
Not enough data
Generative AI
7.7
10
Not enough data
7.5
10
Not enough data
Monitoring & Listening
8.4
82
Not enough data
7.7
72
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Social Media Listening Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Management & Analysis
7.2
81
Not enough data
7.8
83
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Setup
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Customization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Platform
8.6
46
Not enough data
9.2
46
Not enough data
8.9
46
Not enough data
Predictions
9.0
45
Not enough data
8.7
46
Not enough data
Feature Not Available
Not enough data
8.4
45
Not enough data
8.9
47
Not enough data
8.8
47
Not enough data
Generative AI
8.5
8
Not enough data
8.8
8
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Process
8.7
133
Not enough data
8.3
97
Not enough data
8.4
73
Not enough data
Channels
8.5
67
Not enough data
8.8
136
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.2
51
Not enough data
Insight
8.3
69
Not enough data
8.3
123
Not enough data
8.1
50
Not enough data
Feature Not Available
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Survey Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Process Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
System Management
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - SAP Store
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Genesys AppFoundry Marketplace
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Qualtrics Customer Experience and Thematic are categorized as Feedback Analytics
Unique Categories
Qualtrics Customer Experience is categorized as Proactive Customer Retention, Genesys AppFoundry Marketplace, SAP Store, Experience Management, Contact Center Quality Assurance, Social Customer Service, Social Media Analytics, and Social Media Listening Tools
Thematic is categorized as Text Analysis and Enterprise Feedback Management
Reviews
Reviewers' Company Size
Qualtrics Customer Experience
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Thematic
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Information Technology and Services
10.3%
Higher Education
7.0%
Computer Software
5.3%
Marketing and Advertising
5.3%
Education Management
5.3%
Other
66.9%
Retail
9.8%
Telecommunications
7.3%
Computer Software
7.3%
Financial Services
7.3%
Airlines/Aviation
4.9%
Other
63.4%
Alternatives
Discussions
How do other school districts use the platform? We are always looking for ways to improve our use.
3 Comments
SW
Ft agree withutRead more
What is the best way to learn Java scripts and build custom dashboards?
1 Comment
AB
Java training in Nagpur
https://www.sevenmentor.com/java-course-in-nagpurRead more
Is qualtrics a CRM?
1 Comment
RK
Not exactly. Though it can be integrated with a lot of CRMs but Qualtrics is a survey tool and helps to collect data and provide feedback. Not a CRM system. Read more
What is the programming language used to create this, purely out of interest. It’s very clever !
1 Comment
AM
Thanks Tim! We use a combination of Python and Rust for speed! Many of the algorithms we use have been written in-house based on many years of research....Read more
Thematic has no more discussions with answers
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