# Qualtrics Customer Experience vs Sprinklr Insights Comparison

| | Qualtrics Customer Experience | Sprinklr Insights | 
|---|---|---|
| **Star Rating** | 4.3 out of 5 | 4.3 out of 5 | 
| **Total Reviews** | 751 | 105 | 
| **Largest Market Segment** | Enterprise (51.5% of reviews) | Enterprise (48.5% of reviews) | 
| **Entry Level Price** | Contact Us | Contact Us 1 Seat/Per month (billed annually) Per Year | 

---
## Top Pros & Cons

### Qualtrics Customer Experience

Pros:
- Ease of Use (18 reviews)
- Analytics (14 reviews)

Cons:
- Complexity (7 reviews)
- Improvement Needed (7 reviews)

### Sprinklr Insights

Pros:
- Artificial Intelligence (4 reviews)
- Helpful (4 reviews)

Cons:
- Learning Curve (4 reviews)
- Improvement Needed (2 reviews)

---
## Ratings Comparison
| Rating | Qualtrics Customer Experience | Sprinklr Insights | 
|---|---|---|
  | **Meets Requirements** | 8.6 (602 reviews) | 8.5 (80 reviews) | 
  | **Ease of Use** | 8.4 (605 reviews) | 7.7 (79 reviews) | 
  | **Ease of Setup** | 7.6 (362 reviews) | 7.0 (43 reviews) | 
  | **Ease of Admin** | 7.9 (349 reviews) | 7.5 (38 reviews) | 
  | **Quality of Support** | 8.5 (569 reviews) | 8.3 (77 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.5 (341 reviews) | 8.1 (39 reviews) | 
  | **Product Direction (% positive)** | 8.6 (579 reviews) | 9.3 (80 reviews) | 

---
## Pricing

### Qualtrics Customer Experience

#### Entry-Level Pricing

Plan: Frontline Care

Price: Contact Us

Description: Best for customer experience and contact center leaders who want to retain and upsell more customers

Key Features:
- Contact Center Analytics
- Quality Management and Compliance (add-on)
- Real-Time Agent Productivity (add-on)

[Browse all 4 editions](https://www.g2.com/products/qualtrics-customer-experience/pricing)

#### Free Trial

No

### Sprinklr Insights

#### Entry-Level Pricing

Plan: Sprinklr Insights Enterprise 

Price: Contact Us 1 Seat/Per month (billed annually) Per Year

Key Features:
- Best data coverage across the web, social and digital channels
- Product and location Insights
- Visual and content insights

[Learn more about Sprinklr Insights](https://www.g2.com/products/sprinklr-insights/reviews)

#### Free Trial

Yes

---
## Features Comparison By Category

### Social Media Analytics

| Product | Score | Reviews |
|---|---|---|
| **Qualtrics Customer Experience** | 8.3/10 | 86 |
| **Sprinklr Insights** | 7.8/10 | 64 |

#### Social Analytics

| Feature | Qualtrics Customer Experience | Sprinklr Insights | 
|---|---|---|
| **Competitor Analysis** | 8.2 (59 reviews) | 7.7 (56 reviews) | 
| **Follower Analysis** | 8.2 (65 reviews) | 7.7 (55 reviews) | 
| **Post Performance** | 8.5 (68 reviews) | 8.6 (58 reviews) | 
| **Paid Campaign Tracking** | Not enough data | 7.1 (43 reviews) | 
| **Attribution** | Not enough data | 7.1 (43 reviews) | 
| **Hashtag Analytics** | Not enough data | 8.0 (51 reviews) | 
| **Sentiment Analysis** | Not enough data | 7.8 (54 reviews) | 

#### Reports & Dashboards

| Feature | Qualtrics Customer Experience | Sprinklr Insights | 
|---|---|---|
| **Report Customizability** | 8.2 (72 reviews) | 8.2 (59 reviews) | 
| **Report Exporting** | 8.2 (73 reviews) | 8.2 (57 reviews) | 
| **Scalability** | 8.3 (71 reviews) | 8.5 (52 reviews) | 
| **White Label** | Not enough data | 7.2 (39 reviews) | 

#### Agentic AI - Social Media Analytics

| Feature | Qualtrics Customer Experience | Sprinklr Insights | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Contact Center Quality Assurance

| Product | Score | Reviews |
|---|---|---|
| **Qualtrics Customer Experience** | 8.8/10 | 44 |
| **Sprinklr Insights** | N/A | N/A |

#### Quality Assurance

| Feature | Qualtrics Customer Experience | Sprinklr Insights | 
|---|---|---|
| **Evaluation** | 9.1 (37 reviews) | Not enough data | 
| **Calibration** | 8.8 (36 reviews) | Not enough data | 
| **Reports** | 8.4 (38 reviews) | Not enough data | 

#### Engagement

| Feature | Qualtrics Customer Experience | Sprinklr Insights | 
|---|---|---|
| **Feedback** | 8.4 (39 reviews) | Not enough data | 
| **Dashboards** | 8.8 (39 reviews) | Not enough data | 
| **Training** | 8.7 (35 reviews) | Not enough data | 

#### Performance

| Feature | Qualtrics Customer Experience | Sprinklr Insights | 
|---|---|---|
| **Integrations** | 8.7 (34 reviews) | Not enough data | 
| **Compliance** | 9.3 (35 reviews) | Not enough data | 

#### Generative AI

| Feature | Qualtrics Customer Experience | Sprinklr Insights | 
|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | 
| **AI Text Summarization** | Not enough data | Not enough data | 

### Media Monitoring

| Product | Score | Reviews |
|---|---|---|
| **Qualtrics Customer Experience** | N/A | N/A |
| **Sprinklr Insights** | 7.6/10 | 23 |

#### Media Channels

| Feature | Qualtrics Customer Experience | Sprinklr Insights | 
|---|---|---|
| **Broadcast Media** | Not enough data | 6.7 (20 reviews) | 
| **Print Media** | Not enough data | 6.6 (20 reviews) | 
| **Online Media** | Not enough data | 8.7 (21 reviews) | 

#### Geographic Coverage

| Feature | Qualtrics Customer Experience | Sprinklr Insights | 
|---|---|---|
| **Local Media** | Not enough data | 8.1 (20 reviews) | 
| **National Media** | Not enough data | 8.3 (19 reviews) | 
| **International Media** | Not enough data | 7.8 (20 reviews) | 

#### Reporting

| Feature | Qualtrics Customer Experience | Sprinklr Insights | 
|---|---|---|
| **Keyword Targeting** | Not enough data | 8.1 (23 reviews) | 
| **Custom Feeds and Alerts** | Not enough data | 7.7 (22 reviews) | 
| **Custom Reports** | Not enough data | 8.1 (23 reviews) | 
| **Dashboards** | Not enough data | 8.8 (22 reviews) | 

#### Agentic AI - Media Monitoring

| Feature | Qualtrics Customer Experience | Sprinklr Insights | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

#### Generative AI

| Feature | Qualtrics Customer Experience | Sprinklr Insights | 
|---|---|---|
| **AI Text Generation** | Not enough data | 6.2 (15 reviews) | 
| **AI Text Summarization** | Not enough data | 6.1 (15 reviews) | 

### Experience Management

| Product | Score | Reviews |
|---|---|---|
| **Qualtrics Customer Experience** | 8.4/10 | 138 |
| **Sprinklr Insights** | N/A | N/A |

#### Analytics

| Feature | Qualtrics Customer Experience | Sprinklr Insights | 
|---|---|---|
| **Net Promoter Score (NPS)** | 9.1 (111 reviews) | Not enough data | 
| **Customer Satisfaction (CSAT) Score** | 8.9 (109 reviews) | Not enough data | 
| **Customer Effort Score (CES)** | 8.8 (105 reviews) | Not enough data | 
| **Gamification** | 7.7 (60 reviews) | Not enough data | 

#### Customization

| Feature | Qualtrics Customer Experience | Sprinklr Insights | 
|---|---|---|
| **Stakeholder Management** | 8.4 (94 reviews) | Not enough data | 
| **Multilanguage Support** | 8.4 (101 reviews) | Not enough data | 
| **Multiple Branding Support** | 8.6 (94 reviews) | Not enough data | 
| **Vertical-specific Solutions** | 8.4 (91 reviews) | Not enough data | 

#### Generative AI

| Feature | Qualtrics Customer Experience | Sprinklr Insights | 
|---|---|---|
| **AI Text Generation** | 8.3 (11 reviews) | Not enough data | 
| **AI Text Summarization** | 7.7 (11 reviews) | Not enough data | 

#### Agentic AI - Experience Management

| Feature | Qualtrics Customer Experience | Sprinklr Insights | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | 8.0 (5 reviews) | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

### Feedback Analytics

| Product | Score | Reviews |
|---|---|---|
| **Qualtrics Customer Experience** | 8.3/10 | 132 |
| **Sprinklr Insights** | N/A | N/A |

#### Feedback Management

| Feature | Qualtrics Customer Experience | Sprinklr Insights | 
|---|---|---|
| **Tagging** | 8.3 (92 reviews) | Not enough data | 
| **Segmentation** | 8.6 (99 reviews) | Not enough data | 
| **Custom Reports and Dashboards** | 8.3 (118 reviews) | Not enough data | 

#### Feedback Analysis

| Feature | Qualtrics Customer Experience | Sprinklr Insights | 
|---|---|---|
| **Thematic Analysis** | 8.3 (102 reviews) | Not enough data | 
| **Sentiment Analysis** | 8.3 (104 reviews) | Not enough data | 
| **NPS/CSAT Scoring** | 8.7 (103 reviews) | Not enough data | 

#### Feedback Sources

| Feature | Qualtrics Customer Experience | Sprinklr Insights | 
|---|---|---|
| **Online Reviews** | 8.3 (94 reviews) | Not enough data | 
| **Surveys** | 9.0 (121 reviews) | Not enough data | 
| **Social Media** | 8.4 (82 reviews) | Not enough data | 
| **Customer Service Channels** | 8.7 (85 reviews) | Not enough data | 

#### Generative AI

| Feature | Qualtrics Customer Experience | Sprinklr Insights | 
|---|---|---|
| **AI Text Generation** | 7.7 (10 reviews) | Not enough data | 
| **AI Text Summarization** | 7.5 (10 reviews) | Not enough data | 

### Social Media Listening Tools

| Product | Score | Reviews |
|---|---|---|
| **Qualtrics Customer Experience** | 7.8/10 | 97 |
| **Sprinklr Insights** | 8.2/10 | 54 |

#### Monitoring & Listening

| Feature | Qualtrics Customer Experience | Sprinklr Insights | 
|---|---|---|
| **Social Measurement** | 8.4 (82 reviews) | 8.8 (49 reviews) | 
| **Influencer Identification** | 7.7 (72 reviews) | 7.5 (40 reviews) | 
| **Brand Monitoring** | Not enough data | 8.5 (45 reviews) | 
| **Keyword Tracking** | Not enough data | 8.4 (44 reviews) | 
| **Trend Analysis** | Not enough data | 8.4 (43 reviews) | 
| **Competitor Analysis** | Not enough data | 7.7 (44 reviews) | 

#### Agentic AI - Social Media Listening Tools

| Feature | Qualtrics Customer Experience | Sprinklr Insights | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Data Management & Analysis

| Feature | Qualtrics Customer Experience | Sprinklr Insights | 
|---|---|---|
| **Sentiment Analysis** | 7.2 (81 reviews) | 7.9 (48 reviews) | 
| **Social Reporting** | 7.8 (83 reviews) | 8.7 (50 reviews) | 
| **Alerts and Notifications** | Not enough data | 7.7 (45 reviews) | 
| **Advanced Data Filtering** | Not enough data | 8.3 (41 reviews) | 

### Brand Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Qualtrics Customer Experience** | N/A | N/A |
| **Sprinklr Insights** | 7.8/10 | 35 |

#### Brand Signals

| Feature | Qualtrics Customer Experience | Sprinklr Insights | 
|---|---|---|
| **Comparison** | Not enough data | 8.1 (31 reviews) | 
| **AI** | Not enough data | 6.8 (29 reviews) | 
| **Brand Health** | Not enough data | 7.9 (34 reviews) | 

#### Brand Analytics

| Feature | Qualtrics Customer Experience | Sprinklr Insights | 
|---|---|---|
| **Trend Analysis** | Not enough data | 8.0 (33 reviews) | 
| **Tracking** | Not enough data | 8.4 (32 reviews) | 

### Proactive Customer Retention

| Product | Score | Reviews |
|---|---|---|
| **Qualtrics Customer Experience** | 8.7/10 | 48 |
| **Sprinklr Insights** | N/A | N/A |

#### Platform

| Feature | Qualtrics Customer Experience | Sprinklr Insights | 
|---|---|---|
| **Health Score** | 8.5 (45 reviews) | Not enough data | 
| **Customer Profiles** | 9.1 (45 reviews) | Not enough data | 
| **Notifications** | 8.9 (45 reviews) | Not enough data | 

#### Predictions

| Feature | Qualtrics Customer Experience | Sprinklr Insights | 
|---|---|---|
| **Service Quality Assurance** | 8.9 (44 reviews) | Not enough data | 
| **Analytics** | 8.7 (45 reviews) | Not enough data | 
| **Revenue Impact** | Feature Not Available | Not enough data | 
| **Artificial Intelligence** | 8.4 (44 reviews) | Not enough data | 
| **Sentiment** | 8.9 (46 reviews) | Not enough data | 
| **Retention** | 8.7 (46 reviews) | Not enough data | 

#### Generative AI

| Feature | Qualtrics Customer Experience | Sprinklr Insights | 
|---|---|---|
| **AI Text Generation** | 8.5 (8 reviews) | Not enough data | 
| **AI Text Summarization** | 8.8 (8 reviews) | Not enough data | 

### Social Customer Service

| Product | Score | Reviews |
|---|---|---|
| **Qualtrics Customer Experience** | 8.4/10 | 157 |
| **Sprinklr Insights** | N/A | N/A |

#### Generative AI

| Feature | Qualtrics Customer Experience | Sprinklr Insights | 
|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | 
| **AI Text Summarization** | Not enough data | Not enough data | 

#### Process

| Feature | Qualtrics Customer Experience | Sprinklr Insights | 
|---|---|---|
| **Mentions** | 8.7 (133 reviews) | Not enough data | 
| **Tickets** | 8.3 (97 reviews) | Not enough data | 
| **Macros** | 8.4 (73 reviews) | Not enough data | 

#### Channels

| Feature | Qualtrics Customer Experience | Sprinklr Insights | 
|---|---|---|
| **Email** | 8.5 (67 reviews) | Not enough data | 
| **Social** | 8.8 (136 reviews) | Not enough data | 
| **Live Chat** | Feature Not Available | Not enough data | 
| **Phone** | Feature Not Available | Not enough data | 
| **Text** | 8.2 (51 reviews) | Not enough data | 

#### Insight

| Feature | Qualtrics Customer Experience | Sprinklr Insights | 
|---|---|---|
| **Surveys** | 8.3 (69 reviews) | Not enough data | 
| **Reporting** | 8.3 (123 reviews) | Not enough data | 
| **Visitor Activity** | 8.1 (50 reviews) | Not enough data | 
| **Help Desk** | Feature Not Available | Not enough data | 

### SAP Store

| Product | Score | Reviews |
|---|---|---|
| **Qualtrics Customer Experience** | N/A | N/A |
| **Sprinklr Insights** | N/A | N/A |

#### Agentic AI - SAP Store

| Feature | Qualtrics Customer Experience | Sprinklr Insights | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Genesys AppFoundry Marketplace

| Product | Score | Reviews |
|---|---|---|
| **Qualtrics Customer Experience** | N/A | N/A |
| **Sprinklr Insights** | N/A | N/A |

#### Agentic AI - Genesys AppFoundry Marketplace

| Feature | Qualtrics Customer Experience | Sprinklr Insights | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (2):** [Social Media Analytics Software](https://www.g2.com/categories/social-media-analytics), [Social Media Listening Tools](https://www.g2.com/categories/social-media-listening-tools)

**Unique to Qualtrics Customer Experience (7):** [Proactive Customer Retention Software](https://www.g2.com/categories/proactive-customer-retention), [Feedback Analytics Software](https://www.g2.com/categories/feedback-analytics), [Genesys AppFoundry Marketplace](https://www.g2.com/categories/genesys-appfoundry-marketplace), [SAP Store Software](https://www.g2.com/categories/sap-store), [Experience Management Software](https://www.g2.com/categories/experience-management), [Contact Center Quality Assurance Software](https://www.g2.com/categories/contact-center-quality-assurance), [Social Customer Service Software](https://www.g2.com/categories/social-customer-service)

**Unique to Sprinklr Insights (2):** [Media Monitoring Software](https://www.g2.com/categories/media-monitoring), [Brand Intelligence Software](https://www.g2.com/categories/brand-intelligence)


---
## Reviewer Demographics

### By Company Size

| Segment | Qualtrics Customer Experience | Sprinklr Insights | 
|---|---|---|
| **Small-Business** | 12.7% | 25.3% | 
| **Mid-Market** | 35.8% | 26.3% | 
| **Enterprise** | 51.5% | 48.5% | 

### By Industry

#### Qualtrics Customer Experience

- **Information Technology and Services:** 10.4%
- **Higher Education:** 6.9%
- **Computer Software:** 5.3%
- **Marketing and Advertising:** 5.3%
- **Education Management:** 5.3%
- **Telecommunications:** 4.4%
- **Financial Services:** 4.2%
- **Insurance:** 3.3%
- **Market Research:** 2.8%
- **Banking:** 2.8%
- **Other:** 49.3%

#### Sprinklr Insights

- **Marketing and Advertising:** 22.0%
- **Retail:** 6.0%
- **Information Technology and Services:** 6.0%
- **Financial Services:** 5.0%
- **Market Research:** 5.0%
- **Computer Software:** 5.0%
- **Automotive:** 4.0%
- **Hospital & Health Care:** 4.0%
- **Consumer Services:** 3.0%
- **Telecommunications:** 3.0%
- **Other:** 37.0%

---
## Alternatives

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---
## Top Discussions

### Qualtrics Customer Experience

- Title: [How do other school districts use the platform?  We are always looking for ways to improve our use.](https://www.g2.com/discussions/15011-how-do-other-school-districts-use-the-platform-we-are-always-looking-for-ways-to-improve-our-use) — 3 comments, 1 upvote
  > **Top comment:** "@shawnwigg on Twitter is an excellent resource on this use case"
- Title: [What does qualtrics software do?](https://www.g2.com/discussions/what-does-qualtrics-software-do) — 1 comment
  > **Top comment:** "It acts an listening agent where you  an build, collect and organise data and gain insights out of the visualised data. 
Provides the summary for next..."
- Title: [Is qualtrics a CRM?](https://www.g2.com/discussions/is-qualtrics-a-crm) — 1 comment
  > **Top comment:** "Not exactly. Though it can be integrated with a lot of CRMs but Qualtrics is a survey tool and helps to collect data and provide feedback. Not a CRM system. "
- Title: [What is a customer experience platform?](https://www.g2.com/discussions/what-is-a-customer-experience-platform) — 1 comment, 1 upvote
  > **Top comment:** "good work "
- Title: [What is qualtrics CX?](https://www.g2.com/discussions/what-is-qualtrics-cx) — 1 comment
  > **Top comment:** "It is their branded name for Customer eXperience, it is a series of tools and automations that allows you to collect and act on data"

### Sprinklr Insights

No discussions available for this product.

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/qualtrics-customer-experience-vs-sprinklr-insights)