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# Qualtrics Customer Experience vs SMG - Service Management Group Comparison - What are their main differences?

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Qualtrics Customer ExperienceSMG - Service Management Group[+ Add Product](#)

Pricing

**Qualtrics Customer Experience**
 **Contact Us** · Frontline Care

**SMG - Service Management Group**
No pricing available

**Pricing Insights**
from reviews

Time to Implement

**Qualtrics Customer Experience**
3 months

Based on 7 responses

**SMG - Service Management Group**
3 months

Based on 5 responses

Return on Investment

**Qualtrics Customer Experience**
23 months

Based on 17 responses

**SMG - Service Management Group**
Not enough reviews yet

Perceived Cost

**Qualtrics Customer Experience**
$$$$$

**SMG - Service Management Group**
Not enough reviews yet

Average Discount

**Qualtrics Customer Experience**
11%

**SMG - Service Management Group**
Not enough reviews yet

 ![Qualtrics Customer Experience](https://images.g2crowd.com/uploads/product/hd_favicon/8890eea0cb317c903c079caf28914e83/qualtrics-customer-experience%282%29.svg "Qualtrics Customer Experience")

 ![SMG - Service Management Group](https://images.g2crowd.com/uploads/product/hd_favicon/dc212e205c4c4062f187e93e9794250c/smg-service-management-group.svg "SMG - Service Management Group")

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**Pros & Cons**
from reviews

**Qualtrics Customer Experience**
[
Ease of Use (18)
](https://www.g2.com/products/qualtrics-customer-experience/reviews?filters%5Bsentiment_snippet%5D=1683105&qs=pros-and-cons#reviews)[
Analytics (14)
](https://www.g2.com/products/qualtrics-customer-experience/reviews?filters%5Bsentiment_snippet%5D=1682231&qs=pros-and-cons#reviews)[
Complexity (7)
](https://www.g2.com/products/qualtrics-customer-experience/reviews?filters%5Bsentiment_snippet%5D=1684225&qs=pros-and-cons#reviews)[
Improvement Needed (7)
](https://www.g2.com/products/qualtrics-customer-experience/reviews?filters%5Bsentiment_snippet%5D=1682971&qs=pros-and-cons#reviews)

**SMG - Service Management Group**
[
Customer Focus (3)
](https://www.g2.com/products/smg-service-management-group/reviews?filters%5Bsentiment_snippet%5D=1951864&qs=pros-and-cons#reviews)[
Helpful (2)
](https://www.g2.com/products/smg-service-management-group/reviews?filters%5Bsentiment_snippet%5D=1951866&qs=pros-and-cons#reviews)[
Delay Issues (1)
](https://www.g2.com/products/smg-service-management-group/reviews?filters%5Bsentiment_snippet%5D=1951854&qs=pros-and-cons#reviews)[
Time-Consumption (1)
](https://www.g2.com/products/smg-service-management-group/reviews?filters%5Bsentiment_snippet%5D=1951862&qs=pros-and-cons#reviews)

Integrations

**Qualtrics Customer Experience**
[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_e3a8d60332cca437222ea3ba4d00292c/genesys-cloud-cx.png "Product Avatar Image")

Genesys Cloud CX

](https://www.g2.com/products/genesys-cloud-cx/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_dd08426f9b1cd59deeab3d8fae3cd327/microsoft-power-automate.PNG "Product Avatar Image")

Microsoft Power Automate

](https://www.g2.com/products/microsoft-power-automate/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_9f0f269b3942e720cb2639848e765d14/salesforce-b2b-commerce.jpg "Product Avatar Image")

Salesforce B2B Commerce

](https://www.g2.com/products/salesforce-b2b-commerce/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_e63eb2d0ef10e2df421befaed80bed3c/agentforce-service-formerly-salesforce-service-cloud.jpg "Product Avatar Image")

Salesforce Service Cloud

](https://www.g2.com/products/agentforce-service-formerly-salesforce-service-cloud/reviews)[
View all
](https://www.g2.com/products/qualtrics-customer-experience/integrations)

**SMG - Service Management Group**
Not enough data

Screenshots

**Qualtrics Customer Experience**
 ![Qualtrics Customer Experience screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/1792949/Customer-Journey%282%29.png)

**SMG - Service Management Group**
No screenshot available

**Ratings**
from reviews

Meets Requirements

**Qualtrics Customer Experience**

**8.6** /10

Based on 603 responses

**SMG - Service Management Group**

**9.1** /10

Based on 32 responses

Ease of Use

**Qualtrics Customer Experience**

**8.4** /10

Based on 606 responses

**SMG - Service Management Group**

**8.5** /10

Based on 32 responses

Ease of Setup

**Qualtrics Customer Experience**

**7.6** /10

Based on 363 responses

**SMG - Service Management Group**

**8.2** /10

Based on 14 responses

Ease of Admin

**Qualtrics Customer Experience**

**7.9** /10

Based on 350 responses

**SMG - Service Management Group**

**8.6** /10

Based on 14 responses

Quality of Support

**Qualtrics Customer Experience**

**8.5** /10

Based on 570 responses

**SMG - Service Management Group**

**9.3** /10

Based on 28 responses

Has the product been a good partner in doing business?

**Qualtrics Customer Experience**

**8.5** /10

Based on 342 responses

**SMG - Service Management Group**

**8.7** /10

Based on 15 responses

Product Direction (% positive)

**Qualtrics Customer Experience**

**8.6** /10

Based on 580 responses

**SMG - Service Management Group**

**8.2** /10

Based on 26 responses

**Features**
ratings from reviews

Experience Management

**8.4** /10

Based on 139 responses

**9.1** /10

Based on 20 responses

Social Media Analytics

**8.3** /10

Based on 87 responses

Not enough data

Contact Center Quality Assurance

**8.8** /10

Based on 44 responses

Not enough data

Feedback Analytics

**8.4** /10

Based on 133 responses

Not enough data

Social Media Listening Tools

**7.8** /10

Based on 97 responses

Not enough data

Proactive Customer Retention

**8.7** /10

Based on 48 responses

Not enough data

Social Customer Service

**8.4** /10

Based on 157 responses

Not enough data

Employee Engagement

Not enough data

**9.4** /10

Based on 16 responses

User Insights

**Reviewers' Company Size**

Small-Business(50 or fewer emp.)
12.7%

Mid-Market(51-1000 emp.)
35.8%

Enterprise(\> 1000 emp.)
51.5%

Small-Business(50 or fewer emp.)
12.7%

Mid-Market(51-1000 emp.)
35.8%

Enterprise(\> 1000 emp.)
51.5%

Small-Business(50 or fewer emp.)
14.0%

Mid-Market(51-1000 emp.)
34.0%

Enterprise(\> 1000 emp.)
52.0%

Small-Business(50 or fewer emp.)
14.0%

Mid-Market(51-1000 emp.)
34.0%

Enterprise(\> 1000 emp.)
52.0%

**Reviewers' Industry**

[![Qualtrics Customer Experience](https://images.g2crowd.com/uploads/product/hd_favicon/8890eea0cb317c903c079caf28914e83/qualtrics-customer-experience%282%29.svg "Qualtrics Customer Experience")](https://www.g2.com/products/qualtrics-customer-experience/reviews)
Qualtrics Customer Experience

Information Technology and Services
10.4%

Higher Education
6.9%

Computer Software
5.3%

Marketing and Advertising
5.3%

Education Management
5.3%

Other
66.9%

[![SMG - Service Management Group](https://images.g2crowd.com/uploads/product/hd_favicon/dc212e205c4c4062f187e93e9794250c/smg-service-management-group.svg "SMG - Service Management Group")](https://www.g2.com/products/smg-service-management-group/reviews)
SMG - Service Management Group

Retail
32.0%

Restaurants
28.0%

Food & Beverages
22.0%

Hospitality
4.0%

Hospital & Health Care
2.0%

Other
12.0%

Alternatives

**Qualtrics Customer Experience Alternatives**

 ![Reputation](https://images.g2crowd.com/uploads/product/hd_favicon/e42e14e54e8cc8a09b1c962154fce161/reputation.svg "Reputation")

[
Reputation
](/products/reputation/reviews)

 ![Birdeye](https://images.g2crowd.com/uploads/product/hd_favicon/514fe0a03abf96030f2ff069dc84ec93/birdeye.svg "Birdeye")

[
Birdeye
](/products/birdeye/reviews)

 ![AskNicely](https://images.g2crowd.com/uploads/product/hd_favicon/8b4f2337b545e6e7a2bcea877e24da94/asknicely.svg "AskNicely")

[
AskNicely
](/products/asknicely/reviews)

 ![InMoment Experience Improvement (XI) Platform](https://images.g2crowd.com/uploads/product/hd_favicon/10777a1508e330761fe8a92a5a22bdc8/inmoment-experience-improvement-xi-platform.svg "InMoment Experience Improvement (XI) Platform")

[
InMoment Experience...
](/products/inmoment-experience-improvement-xi-platform/reviews)

**SMG - Service Management Group Alternatives**

 ![Medallia Customer Experience](https://images.g2crowd.com/uploads/product/hd_favicon/8b51395a78dd593b61bd23efdd512d12/medallia-customer-experience.svg "Medallia Customer Experience")

[
Medallia Customer Experience
](/products/medallia-customer-experience/reviews)

 ![SAP SuccessFactors HCM](https://images.g2crowd.com/uploads/product/hd_favicon/edf2d15ffc689390deffd10a34a9fc03/sap-sap-successfactors-hcm.svg "SAP SuccessFactors HCM")

[
SAP SuccessFactors HCM
](/products/sap-sap-successfactors-hcm/reviews)

 ![SurveyMonkey](https://images.g2crowd.com/uploads/product/hd_favicon/14719688a688f7283815b6565517d7ee/surveymonkey.svg "SurveyMonkey")

[
SurveyMonkey
](/products/surveymonkey/reviews)

 ![InMoment Experience Improvement (XI) Platform](https://images.g2crowd.com/uploads/product/hd_favicon/10777a1508e330761fe8a92a5a22bdc8/inmoment-experience-improvement-xi-platform.svg "InMoment Experience Improvement (XI) Platform")

[
InMoment Experience...
](/products/inmoment-experience-improvement-xi-platform/reviews)

## Qualtrics Customer Experience vs SMG - Service Management Group FAQs

Generated using AI

Last updated: August 15, 2026

### What is the difference between Qualtrics Customer Experience vs SMG - Service Management Group?

SMG - Service Management Group stands out for higher reviewer satisfaction across all key dimensions compared to Qualtrics Customer Experience.

| [Qualtrics Customer Experience](https://www.g2.com/products/qualtrics-customer-experience/reviews) | [SMG - Service Management Group](https://www.g2.com/products/smg-service-management-group/reviews) |
| --- | --- |
| 4.3/5 (751 reviews) | 4.6/5 (50 reviews) |
| Enterprise | Enterprise |
| 7.6 | 8.2 |
| 8.5 | 9.3 |
| Ease of Use (18 all-time mentions) | Customer Focus (3 all-time mentions) |

### How do the pricing models of Qualtrics Customer Experience and SMG - Service Management Group compare?

SMG - Service Management Group is rated higher for value, with reviewers expressing greater satisfaction with its pricing compared to Qualtrics Customer Experience.

- **Qualtrics Customer Experience:** In recent reviews, several reviewers cite the platform as expensive and note that the pricing can be challenging for smaller teams or organizations with limited budgets.
- **SMG - Service Management Group:** Reviewers describe SMG as not the least expensive, but consistently state that the value and insights provided justify the cost.

### What are the best alternatives to Qualtrics Customer Experience and SMG - Service Management Group?

The top three alternatives to Qualtrics Customer Experience and SMG - Service Management Group are Reputation, Birdeye, and Medallia Customer Experience.

| Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength |
| --- | --- | --- | --- | --- |
| [Qualtrics Customer Experience](https://www.g2.com/products/qualtrics-customer-experience/reviews) | 4.3/5 (751 reviews) | Enterprise | Pricing can be high for smaller teams | Ease of Use (18 all-time mentions) |
| [SMG - Service Management Group](https://www.g2.com/products/smg-service-management-group/reviews) | 4.6/5 (50 reviews) | Enterprise | Value and insights justify the cost | Customer Focus (3 all-time mentions) |
| [Reputation](https://www.g2.com/products/reputation/reviews) | 4.5/5 (2469 reviews) | Mid-Market | — | — |
| [Birdeye](https://www.g2.com/products/birdeye/reviews) | 4.7/5 (4205 reviews) | Small-Business | — | — |
| [Medallia Customer Experience](https://www.g2.com/products/medallia-customer-experience/reviews) | 4.5/5 (210 reviews) | Enterprise | — | — |

### Which Experience Management features should I prioritize when comparing Qualtrics Customer Experience and SMG - Service Management Group?

Buyers should prioritize Ease of Setup, Quality of Support, Analytics, Reporting, and Customization when comparing Qualtrics Customer Experience and SMG - Service Management Group.

- **Ease of Setup:** Qualtrics Customer Experience 7.6, SMG - Service Management Group 8.2
- **Quality of Support:** Qualtrics Customer Experience 8.5, SMG - Service Management Group 9.3
- **Analytics:** Qualtrics Customer Experience (14 all-time mentions), SMG - Service Management Group (—)
- **Reporting:** Qualtrics Customer Experience (9 all-time mentions), SMG - Service Management Group (—)
- **Customization:** Qualtrics Customer Experience (6 all-time mentions), SMG - Service Management Group (—)

### What are the pros and cons of Qualtrics Customer Experience vs SMG - Service Management Group?

SMG - Service Management Group's headline strength is customer focus, while Qualtrics Customer Experience is most frequently praised for ease of use.

- **Qualtrics Customer Experience strengths:** Ease of Use (18 all-time mentions), Analytics (14), Helpful (13), Insights Generation (9), Reporting (9), Customization (6)
- **Qualtrics Customer Experience trade-offs:** Complexity (7), Improvement Needed (7), Limited Customization (7), Not Intuitive (7), Expensive (6), Steep Learning Curve (6)
- **SMG - Service Management Group strengths:** Customer Focus (3), Helpful (2), Insights Generation (2), Data Quality (1)
- **SMG - Service Management Group trade-offs:** Delay Issues (1), Time-Consumption (1)

### Is Qualtrics Customer Experience or SMG - Service Management Group better for small businesses?

Birdeye is the top alternative in the Small-Business segment, as both Qualtrics Customer Experience and SMG - Service Management Group are primarily used by Enterprise reviewers.

- **Qualtrics Customer Experience:** Largest reviewer segment is Enterprise; reviewers note the platform's flexibility and advanced features, but also mention higher pricing and complexity for smaller teams.
- **SMG - Service Management Group:** Largest reviewer segment is Enterprise; reviewers highlight strong support and actionable insights, but do not cite small-business use cases.

### Which Experience Management platform has better integrations?

Qualtrics Customer Experience is favored for integrations, with reviewers citing multiple integration options and flexibility.

- **Qualtrics Customer Experience:** In recent reviews, reviewers mention integrations with Salesforce, APIs, and SFTP, highlighting flexibility in data import/export and CRM connectivity.
- **SMG - Service Management Group:** No reviewer-cited integrations in recent reviews.

### How do Qualtrics Customer Experience and SMG - Service Management Group compare on customer support?

SMG - Service Management Group leads on Quality of Support by a significant margin, with a 0.8-point advantage over Qualtrics Customer Experience (9.3 vs 8.5).

- **Qualtrics Customer Experience:** Reviewers describe support as helpful and responsive, but some mention inconsistent expertise and slow resolution for complex issues.
- **SMG - Service Management Group:** Reviewers consistently praise the support team for being proactive, knowledgeable, and providing valuable business insights.

### Which is easier to implement, Qualtrics Customer Experience or SMG - Service Management Group?

SMG - Service Management Group is rated higher for Ease of Setup, with a 0.6-point advantage over Qualtrics Customer Experience (8.2 vs 7.6).

- **Qualtrics Customer Experience:** Reviewers note that setup can be complex, especially for advanced features, but also mention that implementation is straightforward for standard use cases.
- **SMG - Service Management Group:** Reviewers highlight quick setup, user-friendly onboarding, and efficient implementation processes.

### Which product has better Feedback?

Qualtrics Customer Experience is more frequently cited for Feedback, with 7 all-time mentions for Feedback Management compared to no mention for SMG - Service Management Group.

- **Qualtrics Customer Experience:** Feedback Management (7 all-time mentions), advanced analytics and reporting features for capturing and analyzing feedback.
- **SMG - Service Management Group:** No all-time mentions for Feedback Management; reviewers note actionable insights and customer focus.