# Qualtrics Customer Experience vs Relative Insight Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Qualtrics Customer Experience excels in providing a comprehensive platform for capturing customer feedback across multiple channels. Users appreciate the ability to gather insights from emails, surveys, SMS, websites, apps, and social media, all consolidated in one place, which enhances decision-making.
- **Users say** that Relative Insight stands out for its flexibility in handling various projects and variables. Reviewers highlight its capability to uncover interesting insights, particularly when analyzing differences between groups, making it a valuable tool for nuanced data exploration.
- **According to verified reviews** , Qualtrics Customer Experience offers a user-friendly dashboard that simplifies data visualization and reporting. Users find the numerous options available for accomplishing tasks particularly beneficial, allowing them to tailor their approach to meet specific needs.
- **Reviewers mention** that Relative Insight provides exceptional support, with account managers being described as "super helpful" and always available. This level of customer service contributes to a positive user experience, especially for those navigating complex analyses.
- **G2 reviewers highlight** that while Qualtrics Customer Experience has a higher overall satisfaction score, it faces challenges with setup ease compared to Relative Insight. Users note that the latter has a more straightforward implementation process, which can be crucial for teams looking to get started quickly.
- **Users report** that both platforms are effective in meeting their requirements, but Qualtrics Customer Experience has a slight edge in overall quality and satisfaction metrics. The platform's robust features and actionable insights are frequently praised, making it a strong contender for enterprises seeking comprehensive customer experience solutions.



| | Qualtrics Customer Experience | Relative Insight | 
|---|---|---|
| **Star Rating** | 4.3 out of 5 | 4.5 out of 5 | 
| **Total Reviews** | 751 | 57 | 
| **Largest Market Segment** | Enterprise (51.5% of reviews) | Small-Business (41.8% of reviews) | 
| **Entry Level Price** | Contact Us | Contact Us | 

---
## Top Pros & Cons

### Qualtrics Customer Experience

Pros:
- Ease of Use (18 reviews)
- Analytics (14 reviews)

Cons:
- Complexity (7 reviews)
- Improvement Needed (7 reviews)

### Relative Insight

**Not enough data**

---
## Ratings Comparison
| Rating | Qualtrics Customer Experience | Relative Insight | 
|---|---|---|
  | **Meets Requirements** | 8.6 (602 reviews) | 8.4 (38 reviews) | 
  | **Ease of Use** | 8.4 (605 reviews) | 8.3 (37 reviews) | 
  | **Ease of Setup** | 7.6 (362 reviews) | 8.2 (12 reviews) | 
  | **Ease of Admin** | 7.9 (349 reviews) | 7.9 (12 reviews) | 
  | **Quality of Support** | 8.5 (569 reviews) | 9.8 (38 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.5 (341 reviews) | 9.4 (13 reviews) | 
  | **Product Direction (% positive)** | 8.6 (579 reviews) | 8.7 (36 reviews) | 

---
## Pricing

### Qualtrics Customer Experience

#### Entry-Level Pricing

Plan: Frontline Care

Price: Contact Us

Description: Best for customer experience and contact center leaders who want to retain and upsell more customers

Key Features:
- Contact Center Analytics
- Quality Management and Compliance (add-on)
- Real-Time Agent Productivity (add-on)

[Browse all 4 editions](https://www.g2.com/products/qualtrics-customer-experience/pricing)

#### Free Trial

No

### Relative Insight

#### Entry-Level Pricing

Plan: Software-as-a-Service

Price: Contact Us

Description: Access for an unlimited number of users to intelligent text analysis for survey open-ends, social listening conversations, customer service transcripts and reviews. Pricing is based on the number of connected data sources.

Key Features:
- AI-powered topic, phrase, word, emotion and grammar tagging
- Exportable charts & visualizations
- Direct data source integrations

[Browse all 2 editions](https://www.g2.com/products/relative-insight/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Social Media Analytics

| Product | Score | Reviews |
|---|---|---|
| **Qualtrics Customer Experience** | 8.3/10 | 86 |
| **Relative Insight** | N/A | N/A |

#### Social Analytics

| Feature | Qualtrics Customer Experience | Relative Insight | 
|---|---|---|
| **Competitor Analysis** | 8.2 (59 reviews) | Not enough data | 
| **Follower Analysis** | 8.2 (65 reviews) | Not enough data | 
| **Post Performance** | 8.5 (68 reviews) | Not enough data | 
| **Paid Campaign Tracking** | Not enough data | Not enough data | 
| **Attribution** | Not enough data | Not enough data | 
| **Hashtag Analytics** | Not enough data | Not enough data | 
| **Sentiment Analysis** | Not enough data | Not enough data | 

#### Reports & Dashboards

| Feature | Qualtrics Customer Experience | Relative Insight | 
|---|---|---|
| **Report Customizability** | 8.2 (72 reviews) | Not enough data | 
| **Report Exporting** | 8.2 (73 reviews) | Not enough data | 
| **Scalability** | 8.3 (71 reviews) | Not enough data | 
| **White Label** | Not enough data | Not enough data | 

#### Agentic AI - Social Media Analytics

| Feature | Qualtrics Customer Experience | Relative Insight | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Contact Center Quality Assurance

| Product | Score | Reviews |
|---|---|---|
| **Qualtrics Customer Experience** | 8.8/10 | 44 |
| **Relative Insight** | N/A | N/A |

#### Quality Assurance

| Feature | Qualtrics Customer Experience | Relative Insight | 
|---|---|---|
| **Evaluation** | 9.1 (37 reviews) | Not enough data | 
| **Calibration** | 8.8 (36 reviews) | Not enough data | 
| **Reports** | 8.4 (38 reviews) | Not enough data | 

#### Engagement

| Feature | Qualtrics Customer Experience | Relative Insight | 
|---|---|---|
| **Feedback** | 8.4 (39 reviews) | Not enough data | 
| **Dashboards** | 8.8 (39 reviews) | Not enough data | 
| **Training** | 8.7 (35 reviews) | Not enough data | 

#### Performance

| Feature | Qualtrics Customer Experience | Relative Insight | 
|---|---|---|
| **Integrations** | 8.7 (34 reviews) | Not enough data | 
| **Compliance** | 9.3 (35 reviews) | Not enough data | 

#### Generative AI

| Feature | Qualtrics Customer Experience | Relative Insight | 
|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | 
| **AI Text Summarization** | Not enough data | Not enough data | 

### Experience Management

| Product | Score | Reviews |
|---|---|---|
| **Qualtrics Customer Experience** | 8.4/10 | 138 |
| **Relative Insight** | N/A | N/A |

#### Analytics

| Feature | Qualtrics Customer Experience | Relative Insight | 
|---|---|---|
| **Net Promoter Score (NPS)** | 9.1 (111 reviews) | Not enough data | 
| **Customer Satisfaction (CSAT) Score** | 8.9 (109 reviews) | Not enough data | 
| **Customer Effort Score (CES)** | 8.8 (105 reviews) | Not enough data | 
| **Gamification** | 7.7 (60 reviews) | Not enough data | 

#### Customization

| Feature | Qualtrics Customer Experience | Relative Insight | 
|---|---|---|
| **Stakeholder Management** | 8.4 (94 reviews) | Not enough data | 
| **Multilanguage Support** | 8.4 (101 reviews) | Not enough data | 
| **Multiple Branding Support** | 8.6 (94 reviews) | Not enough data | 
| **Vertical-specific Solutions** | 8.4 (91 reviews) | Not enough data | 

#### Generative AI

| Feature | Qualtrics Customer Experience | Relative Insight | 
|---|---|---|
| **AI Text Generation** | 8.3 (11 reviews) | Not enough data | 
| **AI Text Summarization** | 7.7 (11 reviews) | Not enough data | 

#### Agentic AI - Experience Management

| Feature | Qualtrics Customer Experience | Relative Insight | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | 8.0 (5 reviews) | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

### Feedback Analytics

| Product | Score | Reviews |
|---|---|---|
| **Qualtrics Customer Experience** | 8.3/10 | 132 |
| **Relative Insight** | N/A | N/A |

#### Feedback Management

| Feature | Qualtrics Customer Experience | Relative Insight | 
|---|---|---|
| **Tagging** | 8.3 (92 reviews) | Not enough data | 
| **Segmentation** | 8.6 (99 reviews) | Not enough data | 
| **Custom Reports and Dashboards** | 8.3 (118 reviews) | Not enough data | 

#### Feedback Analysis

| Feature | Qualtrics Customer Experience | Relative Insight | 
|---|---|---|
| **Thematic Analysis** | 8.3 (102 reviews) | Not enough data | 
| **Sentiment Analysis** | 8.3 (104 reviews) | Not enough data | 
| **NPS/CSAT Scoring** | 8.7 (103 reviews) | Not enough data | 

#### Feedback Sources

| Feature | Qualtrics Customer Experience | Relative Insight | 
|---|---|---|
| **Online Reviews** | 8.3 (94 reviews) | Not enough data | 
| **Surveys** | 9.0 (121 reviews) | Not enough data | 
| **Social Media** | 8.4 (82 reviews) | Not enough data | 
| **Customer Service Channels** | 8.7 (85 reviews) | Not enough data | 

#### Generative AI

| Feature | Qualtrics Customer Experience | Relative Insight | 
|---|---|---|
| **AI Text Generation** | 7.7 (10 reviews) | Not enough data | 
| **AI Text Summarization** | 7.5 (10 reviews) | Not enough data | 

### Social Media Listening Tools

| Product | Score | Reviews |
|---|---|---|
| **Qualtrics Customer Experience** | 7.8/10 | 97 |
| **Relative Insight** | N/A | N/A |

#### Monitoring & Listening

| Feature | Qualtrics Customer Experience | Relative Insight | 
|---|---|---|
| **Social Measurement** | 8.4 (82 reviews) | Not enough data | 
| **Influencer Identification** | 7.7 (72 reviews) | Not enough data | 
| **Brand Monitoring** | Not enough data | Not enough data | 
| **Keyword Tracking** | Not enough data | Not enough data | 
| **Trend Analysis** | Not enough data | Not enough data | 
| **Competitor Analysis** | Not enough data | Not enough data | 

#### Agentic AI - Social Media Listening Tools

| Feature | Qualtrics Customer Experience | Relative Insight | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Data Management & Analysis

| Feature | Qualtrics Customer Experience | Relative Insight | 
|---|---|---|
| **Sentiment Analysis** | 7.2 (81 reviews) | Not enough data | 
| **Social Reporting** | 7.8 (83 reviews) | Not enough data | 
| **Alerts and Notifications** | Not enough data | Not enough data | 
| **Advanced Data Filtering** | Not enough data | Not enough data | 

### Text Analysis

| Product | Score | Reviews |
|---|---|---|
| **Qualtrics Customer Experience** | N/A | N/A |
| **Relative Insight** | 8.3/10 | 19 |

#### Setup

| Feature | Qualtrics Customer Experience | Relative Insight | 
|---|---|---|
| **Integration** | Not enough data | 7.8 (13 reviews) | 
| **Maintenance** | Not enough data | 8.7 (13 reviews) | 
| **No-Code** | Not enough data | 8.7 (10 reviews) | 

#### Data

| Feature | Qualtrics Customer Experience | Relative Insight | 
|---|---|---|
| **Security** | Not enough data | 8.6 (14 reviews) | 
| **Data Visualization** | Not enough data | 7.4 (17 reviews) | 

#### Analysis

| Feature | Qualtrics Customer Experience | Relative Insight | 
|---|---|---|
| **Automation** | Not enough data | 8.2 (14 reviews) | 
| **Named entity recognition** | Not enough data | 7.3 (11 reviews) | 
| **Keyphrase Extraction** | Not enough data | 8.7 (15 reviews) | 
| **Topic Analysis** | Not enough data | 8.3 (17 reviews) | 
| **Sentiment Analysis** | Not enough data | 8.8 (12 reviews) | 
| **Language Identification** | Not enough data | 7.9 (12 reviews) | 
| **Syntax/Part of Speech Parsing** | Not enough data | 8.7 (14 reviews) | 

#### Customization

| Feature | Qualtrics Customer Experience | Relative Insight | 
|---|---|---|
| **Pre-Built Parameterization** | Not enough data | 8.3 (11 reviews) | 
| **Custom Extension** | Not enough data | Feature Not Available | 
| **Compositionality** | Not enough data | Feature Not Available | 

#### Generative AI

| Feature | Qualtrics Customer Experience | Relative Insight | 
|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | 
| **AI Text Summarization** | Not enough data | Not enough data | 

### Proactive Customer Retention

| Product | Score | Reviews |
|---|---|---|
| **Qualtrics Customer Experience** | 8.7/10 | 48 |
| **Relative Insight** | N/A | N/A |

#### Platform

| Feature | Qualtrics Customer Experience | Relative Insight | 
|---|---|---|
| **Health Score** | 8.5 (45 reviews) | Not enough data | 
| **Customer Profiles** | 9.1 (45 reviews) | Not enough data | 
| **Notifications** | 8.9 (45 reviews) | Not enough data | 

#### Predictions

| Feature | Qualtrics Customer Experience | Relative Insight | 
|---|---|---|
| **Service Quality Assurance** | 8.9 (44 reviews) | Not enough data | 
| **Analytics** | 8.7 (45 reviews) | Not enough data | 
| **Revenue Impact** | Feature Not Available | Not enough data | 
| **Artificial Intelligence** | 8.4 (44 reviews) | Not enough data | 
| **Sentiment** | 8.9 (46 reviews) | Not enough data | 
| **Retention** | 8.7 (46 reviews) | Not enough data | 

#### Generative AI

| Feature | Qualtrics Customer Experience | Relative Insight | 
|---|---|---|
| **AI Text Generation** | 8.5 (8 reviews) | Not enough data | 
| **AI Text Summarization** | 8.8 (8 reviews) | Not enough data | 

### Social Customer Service

| Product | Score | Reviews |
|---|---|---|
| **Qualtrics Customer Experience** | 8.4/10 | 157 |
| **Relative Insight** | N/A | N/A |

#### Generative AI

| Feature | Qualtrics Customer Experience | Relative Insight | 
|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | 
| **AI Text Summarization** | Not enough data | Not enough data | 

#### Process

| Feature | Qualtrics Customer Experience | Relative Insight | 
|---|---|---|
| **Mentions** | 8.7 (133 reviews) | Not enough data | 
| **Tickets** | 8.3 (97 reviews) | Not enough data | 
| **Macros** | 8.4 (73 reviews) | Not enough data | 

#### Channels

| Feature | Qualtrics Customer Experience | Relative Insight | 
|---|---|---|
| **Email** | 8.5 (67 reviews) | Not enough data | 
| **Social** | 8.8 (136 reviews) | Not enough data | 
| **Live Chat** | Feature Not Available | Not enough data | 
| **Phone** | Feature Not Available | Not enough data | 
| **Text** | 8.2 (51 reviews) | Not enough data | 

#### Insight

| Feature | Qualtrics Customer Experience | Relative Insight | 
|---|---|---|
| **Surveys** | 8.3 (69 reviews) | Not enough data | 
| **Reporting** | 8.3 (123 reviews) | Not enough data | 
| **Visitor Activity** | 8.1 (50 reviews) | Not enough data | 
| **Help Desk** | Feature Not Available | Not enough data | 

### SAP Store

| Product | Score | Reviews |
|---|---|---|
| **Qualtrics Customer Experience** | N/A | N/A |
| **Relative Insight** | N/A | N/A |

#### Agentic AI - SAP Store

| Feature | Qualtrics Customer Experience | Relative Insight | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Genesys AppFoundry Marketplace

| Product | Score | Reviews |
|---|---|---|
| **Qualtrics Customer Experience** | N/A | N/A |
| **Relative Insight** | N/A | N/A |

#### Agentic AI - Genesys AppFoundry Marketplace

| Feature | Qualtrics Customer Experience | Relative Insight | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (1):** [Feedback Analytics Software](https://www.g2.com/categories/feedback-analytics)

**Unique to Qualtrics Customer Experience (8):** [Proactive Customer Retention Software](https://www.g2.com/categories/proactive-customer-retention), [Genesys AppFoundry Marketplace](https://www.g2.com/categories/genesys-appfoundry-marketplace), [SAP Store Software](https://www.g2.com/categories/sap-store), [Experience Management Software](https://www.g2.com/categories/experience-management), [Contact Center Quality Assurance Software](https://www.g2.com/categories/contact-center-quality-assurance), [Social Customer Service Software](https://www.g2.com/categories/social-customer-service), [Social Media Analytics Software](https://www.g2.com/categories/social-media-analytics), [Social Media Listening Tools](https://www.g2.com/categories/social-media-listening-tools)

**Unique to Relative Insight (1):** [Text Analysis Software](https://www.g2.com/categories/text-analysis)


---
## Reviewer Demographics

### By Company Size

| Segment | Qualtrics Customer Experience | Relative Insight | 
|---|---|---|
| **Small-Business** | 12.7% | 41.8% | 
| **Mid-Market** | 35.8% | 30.9% | 
| **Enterprise** | 51.5% | 27.3% | 

### By Industry

#### Qualtrics Customer Experience

- **Information Technology and Services:** 10.4%
- **Higher Education:** 6.9%
- **Computer Software:** 5.3%
- **Marketing and Advertising:** 5.3%
- **Education Management:** 5.3%
- **Telecommunications:** 4.4%
- **Financial Services:** 4.2%
- **Insurance:** 3.3%
- **Market Research:** 2.8%
- **Banking:** 2.8%
- **Other:** 49.3%

#### Relative Insight

- **Marketing and Advertising:** 30.9%
- **Market Research:** 16.4%
- **Automotive:** 5.5%
- **Management Consulting:** 5.5%
- **Pharmaceuticals:** 5.5%
- **Public Relations and Communications:** 5.5%
- **Retail:** 3.6%
- **Information Technology and Services:** 3.6%
- **Higher Education:** 3.6%
- **Music:** 1.8%
- **Other:** 18.2%

---
## Alternatives

### Alternatives to Qualtrics Customer Experience

- [Reputation](https://www.g2.com/products/reputation/reviews) — 4.5/5 stars (2469 reviews)
- [Birdeye](https://www.g2.com/products/birdeye/reviews) — 4.7/5 stars (4081 reviews)
- [InMoment Experience Improvement (XI) Platform](https://www.g2.com/products/inmoment-experience-improvement-xi-platform/reviews) — 4.7/5 stars (319 reviews)
- [Medallia Customer Experience](https://www.g2.com/products/medallia-customer-experience/reviews) — 4.5/5 stars (206 reviews)
- [SurveyMonkey](https://www.g2.com/products/surveymonkey/reviews) — 4.4/5 stars (23551 reviews)
- [AskNicely](https://www.g2.com/products/asknicely/reviews) — 4.7/5 stars (1050 reviews)
- [Gainsight Customer Success](https://www.g2.com/products/gainsight-customer-success/reviews) — 4.5/5 stars (1737 reviews)
- [Forsta](https://www.g2.com/products/forsta/reviews) — 4.2/5 stars (335 reviews)
- [QuestionPro](https://www.g2.com/products/questionpro/reviews) — 4.5/5 stars (1142 reviews)
- [SurveySparrow](https://www.g2.com/products/surveysparrow/reviews) — 4.4/5 stars (2063 reviews)

### Alternatives to Relative Insight

- [Altair AI Studio](https://www.g2.com/products/rapidminer-studio/reviews) — 4.6/5 stars (520 reviews)
- [Chattermill](https://www.g2.com/products/chattermill/reviews) — 4.4/5 stars (238 reviews)
- [Canvs](https://www.g2.com/products/canvs-ai-canvs/reviews) — 4.3/5 stars (147 reviews)
- [SurveySparrow](https://www.g2.com/products/surveysparrow/reviews) — 4.4/5 stars (2063 reviews)
- [Birdeye](https://www.g2.com/products/birdeye/reviews) — 4.7/5 stars (4081 reviews)
- [Glassbox](https://www.g2.com/products/glassbox/reviews) — 4.9/5 stars (809 reviews)
- [SurveyMonkey](https://www.g2.com/products/surveymonkey/reviews) — 4.4/5 stars (23551 reviews)
- [Dialpad Connect](https://www.g2.com/products/dialpad-connect/reviews) — 4.4/5 stars (4173 reviews)
- [LiveAgent](https://www.g2.com/products/liveagent/reviews) — 4.5/5 stars (1538 reviews)
- [SAS Viya](https://www.g2.com/products/sas-sas-viya/reviews) — 4.3/5 stars (800 reviews)

---
## Top Discussions

### Qualtrics Customer Experience

- Title: [How do other school districts use the platform?  We are always looking for ways to improve our use.](https://www.g2.com/discussions/15011-how-do-other-school-districts-use-the-platform-we-are-always-looking-for-ways-to-improve-our-use) — 3 comments, 1 upvote
  > **Top comment:** "@shawnwigg on Twitter is an excellent resource on this use case"
- Title: [What does qualtrics software do?](https://www.g2.com/discussions/what-does-qualtrics-software-do) — 1 comment
  > **Top comment:** "It acts an listening agent where you  an build, collect and organise data and gain insights out of the visualised data. 
Provides the summary for next..."
- Title: [Is qualtrics a CRM?](https://www.g2.com/discussions/is-qualtrics-a-crm) — 1 comment
  > **Top comment:** "Not exactly. Though it can be integrated with a lot of CRMs but Qualtrics is a survey tool and helps to collect data and provide feedback. Not a CRM system. "
- Title: [What is a customer experience platform?](https://www.g2.com/discussions/what-is-a-customer-experience-platform) — 1 comment, 1 upvote
  > **Top comment:** "good work "
- Title: [What is qualtrics CX?](https://www.g2.com/discussions/what-is-qualtrics-cx) — 1 comment
  > **Top comment:** "It is their branded name for Customer eXperience, it is a series of tools and automations that allows you to collect and act on data"

### Relative Insight

No discussions available for this product.

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/qualtrics-customer-experience-vs-relative-insight)