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# Qualtrics Customer Experience vs Qualtrics Market Research Comparison - What are their main differences?

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Qualtrics Customer ExperienceQualtrics Market Research[+ Add Product](#)

Reviews

**Qualtrics Customer Experience** [

4.3/5(752)

](https://www.g2.com/products/qualtrics-customer-experience/reviews#reviews)

**Qualtrics Market Research** [

4.4/5(3,019)

](https://www.g2.com/products/qualtrics-market-research/reviews#reviews)

Pricing

**Qualtrics Customer Experience**
 **Contact Us** · Frontline Care

**Qualtrics Market Research**
Free Trial

No pricing available

**Pricing Insights**
from reviews

Time to Implement

**Qualtrics Customer Experience**
3 months

Based on 7 responses

**Qualtrics Market Research**
2 monthsFaster

Based on 46 responses

Return on Investment

**Qualtrics Customer Experience**
23 months

Based on 17 responses

**Qualtrics Market Research**
20 months3 months sooner

Based on 32 responses

Perceived Cost

**Qualtrics Customer Experience**
$$$$$

**Qualtrics Market Research**
$$$$$

Average Discount

**Qualtrics Customer Experience**
11%

**Qualtrics Market Research**
14%3% more

 ![Qualtrics Customer Experience](https://images.g2crowd.com/uploads/product/hd_favicon/8890eea0cb317c903c079caf28914e83/qualtrics-customer-experience%282%29.svg "Qualtrics Customer Experience")

 ![Qualtrics Market Research](https://images.g2crowd.com/uploads/product/hd_favicon/8890eea0cb317c903c079caf28914e83/qualtrics-market-research.svg "Qualtrics Market Research")

G2 offers free advice on this comparison.

Chat with an expert

How do we contact you?

 ![](/assets/advisor_router/text_message-df41c2977e57ce19bdccb768c56510d9fa9182b581f7903660ca57fd8634bf09.svg)Text Message

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Who do you want to talk with?

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 ![](/assets/advisor_router/human-26a980d7eed0089d422337af1b2588329a59f3fec5a0eff6d1b43312553d4c7b.svg)Human

Pros & Cons

**Qualtrics Customer Experience**
[
Ease of Use (14)
](https://www.g2.com/products/qualtrics-customer-experience/reviews?filters%5Bsentiment_snippet%5D=1683105&qs=pros-and-cons#reviews)[
Analytics (12)
](https://www.g2.com/products/qualtrics-customer-experience/reviews?filters%5Bsentiment_snippet%5D=1682231&qs=pros-and-cons#reviews)[
Complexity (6)
](https://www.g2.com/products/qualtrics-customer-experience/reviews?filters%5Bsentiment_snippet%5D=1684225&qs=pros-and-cons#reviews)[
Improvement Needed (6)
](https://www.g2.com/products/qualtrics-customer-experience/reviews?filters%5Bsentiment_snippet%5D=1682971&qs=pros-and-cons#reviews)

**Qualtrics Market Research**
[
Ease of Use (295)
](https://www.g2.com/products/qualtrics-market-research/reviews?filters%5Bsentiment_snippet%5D=1259285&qs=pros-and-cons#reviews)[
Survey Creation (246)
](https://www.g2.com/products/qualtrics-market-research/reviews?filters%5Bsentiment_snippet%5D=1263803&qs=pros-and-cons#reviews)[
Survey Issues (79)
](https://www.g2.com/products/qualtrics-market-research/reviews?filters%5Bsentiment_snippet%5D=1262978&qs=pros-and-cons#reviews)[
Survey Limitations (62)
](https://www.g2.com/products/qualtrics-market-research/reviews?filters%5Bsentiment_snippet%5D=1263920&qs=pros-and-cons#reviews)

Integrations

**Qualtrics Customer Experience**
[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_e3a8d60332cca437222ea3ba4d00292c/genesys-cloud-cx.png "Product Avatar Image")

Genesys Cloud CX

](https://www.g2.com/products/genesys-cloud-cx/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_dd08426f9b1cd59deeab3d8fae3cd327/microsoft-power-automate.PNG "Product Avatar Image")

Microsoft Power Automate

](https://www.g2.com/products/microsoft-power-automate/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_9f0f269b3942e720cb2639848e765d14/salesforce-b2b-commerce.jpg "Product Avatar Image")

Salesforce B2B Commerce

](https://www.g2.com/products/salesforce-b2b-commerce/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_e63eb2d0ef10e2df421befaed80bed3c/agentforce-service-formerly-salesforce-service-cloud.jpg "Product Avatar Image")

Salesforce Service Cloud

](https://www.g2.com/products/agentforce-service-formerly-salesforce-service-cloud/reviews)[
View all
](https://www.g2.com/products/qualtrics-customer-experience/integrations)

**Qualtrics Market Research**
[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_e89d21750715f4646ed61c011b2917dc/adobe-acrobat.png "Product Avatar Image")

Adobe Acrobat

](https://www.g2.com/products/adobe-acrobat/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_b732647f0497d66fb1da41f5310ab733/fuel-cycle.png "Product Avatar Image")

Fuel Cycle

](https://www.g2.com/products/fuel-cycle/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_db11aab8ccb63f5742949ab9955e36bf/google-analytics.png "Product Avatar Image")

Google Analytics

](https://www.g2.com/products/google-analytics/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_4a9a6d57cdd833bf0381d21fd9246641/google-workspace.png "Product Avatar Image")

Google Workspace

](https://www.g2.com/products/google-workspace/reviews)[
View all
](https://www.g2.com/products/qualtrics-market-research/integrations)

Screenshots

**Qualtrics Customer Experience**
 ![Qualtrics Customer Experience screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/1792949/Customer-Journey%282%29.png)

**Qualtrics Market Research**
 ![Qualtrics Market Research screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/192440/Results-dashboards.png)

Ratings

Meets Requirements

**Qualtrics Customer Experience**

8.6

8.6603

**Qualtrics Market Research**

8.9

8.92,516

Ease of Use

**Qualtrics Customer Experience**

8.4

8.4606

**Qualtrics Market Research**

8.5

8.52,521

Ease of Setup

**Qualtrics Customer Experience**

7.6

7.6363

**Qualtrics Market Research**

8.3

8.31,070

Ease of Admin

**Qualtrics Customer Experience**

7.9

7.9350

**Qualtrics Market Research**

8.4

8.41,037

Quality of Support

**Qualtrics Customer Experience**

8.5

8.5570

**Qualtrics Market Research**

8.7

8.72,190

Has the product been a good partner in doing business?

**Qualtrics Customer Experience**

8.5

8.5342

**Qualtrics Market Research**

8.7

8.7965

Product Direction (% positive)

**Qualtrics Customer Experience**

8.6

8.6580

**Qualtrics Market Research**

8.1

8.12,428

Features

Experience Management[Hide 56 FeaturesShow 56 Features](javascript:void(0);)

8.4

139

7.6

12

Analytics

Net Promoter Score (NPS)

9.1(won by default)

112

Not enough data

Customer Satisfaction (CSAT) Score

8.9(won by default)

110

Not enough data

Customer Effort Score (CES)

8.8(won by default)

106

Not enough data

Gamification

7.7(won by default)

60

Not enough data

Customization

Stakeholder Management

8.4(won by default)

94

Not enough data

Multilanguage Support

8.4(won by default)

102

Not enough data

Multiple Branding Support

8.6(won by default)

95

Not enough data

Vertical-specific Solutions

8.4(won by default)

91

Not enough data

Customizable Branding

Not enough data

Not enough data

Knowledge Management

Not enough data

Not enough data

Workflow Management

Not enough data

Not enough data

Email Management

Not enough data

Not enough data

Feedback Management

Not enough data

Not enough data

Survey/Poll Management

Not enough data

Not enough data

Negative Feedback Management

Not enough data

Not enough data

Generative AI

AI Text Generation

8.3(won by default)

11

Not enough data

AI Text Summarization

7.7(won by default)

11

Not enough data

Generative AI

Not enough data

Not enough data

Agentic AI - Experience Management

Cross-system Integration

8.0(won by default)

5

Not enough data

Autonomous Task Execution

Not enough data

Not enough data

Natural Language Interaction

Not enough data

Not enough data

Proactive Assistance

Not enough data

Not enough data

Third-Party Integrations

Not enough data

Not enough data

Social Media Integration

Not enough data

Not enough data

Multi-Language

Not enough data

Not enough data

Additional Functionality

Real-Time Reporting

Not enough data

Not enough data

Drag & Drop

Not enough data

Not enough data

Surveys & Feedback

Not enough data

Not enough data

Dashboard

Not enough data

Not enough data

NPS Survey Structure

Not enough data

Not enough data

Customizable Forms

Not enough data

Not enough data

Visual Analytics

Not enough data

Not enough data

Data Visualization

Not enough data

Not enough data

Customer Segmentation

Not enough data

Not enough data

Tagging

Not enough data

Not enough data

Customer Journey Mapping

Not enough data

Not enough data

Text Analysis

Not enough data

Not enough data

Customizable Reports

Not enough data

Not enough data

Real-Time Notifications

Not enough data

Not enough data

Alerts/Notifications

Not enough data

Not enough data

Access Controls/Permissions

Not enough data

Not enough data

CRM

Not enough data

Not enough data

Multi-Channel Data Collection

Not enough data

Not enough data

Multi-Channel Communication

Not enough data

Not enough data

Customizable Fields

Not enough data

Not enough data

Real-Time Analytics

Not enough data

Not enough data

Predictive Analytics

Not enough data

Not enough data

Collaboration Tools

Not enough data

Not enough data

Sentiment Analysis

Not enough data

Not enough data

Trend Analysis

Not enough data

Not enough data

API

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Engagement Tracking

Not enough data

Not enough data

Customizable Templates

Not enough data

Not enough data

Reporting/Analytics

Not enough data

Not enough data

Multi-Channel Support

Not enough data

Not enough data

Social Media Analytics[Hide 67 FeaturesShow 67 Features](javascript:void(0);)

8.3

87

Not enough data

Social Analytics

Competitor Analysis

8.2(won by default)

59

Not enough data

Follower Analysis

8.2(won by default)

65

Not enough data

Post Performance

8.5(won by default)

68

Not enough data

Paid Campaign Tracking

Not enough data

Not enough data

Attribution

Not enough data

Not enough data

Hashtag Analytics

Not enough data

Not enough data

Sentiment Analysis

Not enough data

Not enough data

Lead Attribution

Not enough data

Not enough data

Real-Time Analytics

Not enough data

Not enough data

Visual Analytics

Not enough data

Not enough data

Reporting/Analytics

Not enough data

Not enough data

Campaign Analytics

Not enough data

Not enough data

Keyword Tracking

Not enough data

Not enough data

Influencer Tracking

Not enough data

Not enough data

Activity Tracking

Not enough data

Not enough data

Engagement Tracking

Not enough data

Not enough data

Trend Analysis

Not enough data

Not enough data

Reports & Dashboards

Report Customizability

8.2(won by default)

73

Not enough data

Report Exporting

8.2(won by default)

74

Not enough data

Scalability

8.4(won by default)

72

Not enough data

White Label

Not enough data

Not enough data

Customizable Reports

Not enough data

Not enough data

Agentic AI - Social Media Analytics

Autonomous Task Execution

Not enough data

Not enough data

Cross-system Integration

Not enough data

Not enough data

Adaptive Learning

Not enough data

Not enough data

Proactive Assistance

Not enough data

Not enough data

Decision Making

Not enough data

Not enough data

Social Media Integration

Not enough data

Not enough data

Third-Party Integrations

Not enough data

Not enough data

Additional Functionality

Generative AI

Not enough data

Not enough data

Benchmarking

Not enough data

Not enough data

Content Library

Not enough data

Not enough data

Charting

Not enough data

Not enough data

Dashboard

Not enough data

Not enough data

Multi-Channel Management

Not enough data

Not enough data

Dashboard Creation

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Automated Scheduling

Not enough data

Not enough data

Multi-Channel Data Collection

Not enough data

Not enough data

Activity Dashboard

Not enough data

Not enough data

Performance Metrics

Not enough data

Not enough data

Calendar Management

Not enough data

Not enough data

Commenting/Notes

Not enough data

Not enough data

Social Media Monitoring

Not enough data

Not enough data

Workflow Management

Not enough data

Not enough data

Post Scheduling

Not enough data

Not enough data

@mentions

Not enough data

Not enough data

Multi-Channel Marketing

Not enough data

Not enough data

Tagging

Not enough data

Not enough data

Data Import/Export

Not enough data

Not enough data

Data Visualization

Not enough data

Not enough data

Monitoring

Not enough data

Not enough data

Access Controls/Permissions

Not enough data

Not enough data

Competitor Monitoring

Not enough data

Not enough data

Search/Filter

Not enough data

Not enough data

Customizable Branding

Not enough data

Not enough data

Real-Time Data

Not enough data

Not enough data

Real-Time Monitoring

Not enough data

Not enough data

Social Promotion

Not enough data

Not enough data

Social Advertising

Not enough data

Not enough data

Content Management

Not enough data

Not enough data

Reporting & Statistics

Not enough data

Not enough data

Real-Time Reporting

Not enough data

Not enough data

Campaign Scheduling

Not enough data

Not enough data

Social Performance Management

Not enough data

Not enough data

Campaign Management

Not enough data

Not enough data

API

Not enough data

Not enough data

User Research[Hide 80 FeaturesShow 80 Features](javascript:void(0);)

Not enough data

7.6

19

User Response Methods

Survey

Not enough data

8.7(won by default)

14

Video Snippets

Not enough data

6.3(won by default)

8

Video Interview

Not enough data

5.7(won by default)

7

Photo Submission

Not enough data

7.3(won by default)

8

Text/Notes

Not enough data

8.3(won by default)

9

Commenting/Notes

Not enough data

Not enough data

Participant Selection

In-App

Not enough data

6.9(won by default)

9

In-Store

Not enough data

6.9(won by default)

8

On-Site

Not enough data

7.5(won by default)

8

Recruitment Pool

Not enough data

8.1(won by default)

8

Single Sign On

Not enough data

Not enough data

Insights

Analytics

Not enough data

8.9(won by default)

12

Collaboration

Not enough data

8.0(won by default)

9

Sorting

Not enough data

8.8(won by default)

10

Visual Analytics

Not enough data

Not enough data

Generative AI

AI Text Summarization

Not enough data

6.9(won by default)

7

Generative AI

Not enough data

Not enough data

Additional Functionality

User Journeys

Not enough data

Not enough data

Usability Testing

Not enough data

Not enough data

Engagement Tracking

Not enough data

Not enough data

For Mobile

Not enough data

Not enough data

A/B Testing

Not enough data

Not enough data

Search/Filter

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Data Visualization

Not enough data

Not enough data

API

Not enough data

Not enough data

Drag & Drop

Not enough data

Not enough data

Unmoderated Testing

Not enough data

Not enough data

Screen Activity Recording

Not enough data

Not enough data

Behavior Tracking

Not enough data

Not enough data

Software Testing Management

Not enough data

Not enough data

Performance Metrics

Not enough data

Not enough data

Customizable Questions

Not enough data

Not enough data

Heatmaps

Not enough data

Not enough data

Prototype Creation

Not enough data

Not enough data

Activity Dashboard

Not enough data

Not enough data

Customer Segmentation

Not enough data

Not enough data

Data Import/Export

Not enough data

Not enough data

Trend Analysis

Not enough data

Not enough data

User Research Analysis

Not enough data

Not enough data

Monitoring

Not enough data

Not enough data

Third-Party Integrations

Not enough data

Not enough data

For Websites

Not enough data

Not enough data

Issue Tracking

Not enough data

Not enough data

Collaboration Tools

Not enough data

Not enough data

Surveys & Feedback

Not enough data

Not enough data

Customizable Branding

Not enough data

Not enough data

User Management

Not enough data

Not enough data

Customizable Templates

Not enough data

Not enough data

Design Management

Not enough data

Not enough data

Multi-Language

Not enough data

Not enough data

Real-Time Data

Not enough data

Not enough data

Project Management

Not enough data

Not enough data

Customizable Fields

Not enough data

Not enough data

Moderated Usability Testing

Not enough data

Not enough data

Quantitative Metrics

Not enough data

Not enough data

Alerts/Notifications

Not enough data

Not enough data

Categorization/Grouping

Not enough data

Not enough data

Tagging

Not enough data

Not enough data

Conversion Rate Optimization

Not enough data

Not enough data

Reporting & Statistics

Not enough data

Not enough data

Video recording/Transcriptions

Not enough data

Not enough data

Customizable Categories

Not enough data

Not enough data

Annotations

Not enough data

Not enough data

Performance Testing

Not enough data

Not enough data

Benchmarking

Not enough data

Not enough data

Question Library

Not enough data

Not enough data

Customizable Reports

Not enough data

Not enough data

Projections

Not enough data

Not enough data

Survey/Poll Management

Not enough data

Not enough data

Assessment Management

Not enough data

Not enough data

Activity Tracking

Not enough data

Not enough data

Video Support

Not enough data

Not enough data

Demographic Data

Not enough data

Not enough data

Customer Experience Management

Not enough data

Not enough data

Workflow Management

Not enough data

Not enough data

Geotargeting

Not enough data

Not enough data

Access Controls/Permissions

Not enough data

Not enough data

Email Reminders

Not enough data

Not enough data

Audience Targeting

Not enough data

Not enough data

Statistical Analysis[Hide 54 FeaturesShow 54 Features](javascript:void(0);)

Not enough data

8.0

14

Administration

Quality Control

Not enough data

8.5(won by default)

12

Data Sampling

Not enough data

8.2(won by default)

12

Collaboration

Not enough data

8.9(won by default)

12

Multiple Data Sources

Not enough data

Not enough data

Real-Time Data

Not enough data

Not enough data

Statistical Process Control

Not enough data

Not enough data

Capabilities

Data Visualization

Not enough data

8.3(won by default)

12

Survival Analysis

Not enough data

8.5(won by default)

12

Risk Data Attributes

Not enough data

8.3(won by default)

11

Cost Analysis

Not enough data

8.1(won by default)

12

Multivariate Analysis

Not enough data

Not enough data

What-if Analysis

Not enough data

Not enough data

Statistical Analysis

Not enough data

Not enough data

Bayesian Analysis

Not enough data

Not enough data

Trend Analysis

Not enough data

Not enough data

Regression Analysis

Not enough data

Not enough data

Methodology

ANOVA Support

Not enough data

8.3(won by default)

10

Regression

Not enough data

7.0(won by default)

10

Time Series Analysis

Not enough data

7.1(won by default)

11

Generative AI

AI Text Generation

Not enough data

7.4(won by default)

9

AI Text Summarization

Not enough data

7.7(won by default)

10

Generative AI

Not enough data

Not enough data

Additional Functionality

Compliance Tracking

Not enough data

Not enough data

Real-Time Reporting

Not enough data

Not enough data

Statistical Simulation

Not enough data

Not enough data

Forecasting

Not enough data

Not enough data

Neural Network Modeling

Not enough data

Not enough data

Visual Analytics

Not enough data

Not enough data

Access Controls/Permissions

Not enough data

Not enough data

Data Connectors

Not enough data

Not enough data

Customizable Reports

Not enough data

Not enough data

Drag & Drop

Not enough data

Not enough data

Self Service Data Preparation

Not enough data

Not enough data

Performance Metrics

Not enough data

Not enough data

Data Transformation

Not enough data

Not enough data

Activity Dashboard

Not enough data

Not enough data

Data Extraction

Not enough data

Not enough data

Reporting/Analytics

Not enough data

Not enough data

Predictive Analytics

Not enough data

Not enough data

API

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Association Discovery

Not enough data

Not enough data

Ad hoc Reporting

Not enough data

Not enough data

Reporting & Statistics

Not enough data

Not enough data

Third-Party Integrations

Not enough data

Not enough data

Customization

Not enough data

Not enough data

Search/Filter

Not enough data

Not enough data

Monitoring

Not enough data

Not enough data

Data Clustering

Not enough data

Not enough data

Data Import/Export

Not enough data

Not enough data

SSL Security

Not enough data

Not enough data

File Storage

Not enough data

Not enough data

Decision Tree

Not enough data

Not enough data

Multiple Scoring Models

Not enough data

Not enough data

Contact Center Quality Assurance[Hide 43 FeaturesShow 43 Features](javascript:void(0);)

8.8

44

Not enough data

Quality Assurance

Evaluation

9.1(won by default)

37

Not enough data

Calibration

8.8(won by default)

36

Not enough data

Reports

8.4(won by default)

38

Not enough data

Engagement

Feedback

8.4(won by default)

39

Not enough data

Dashboards

8.8(won by default)

39

Not enough data

Training

8.7(won by default)

35

Not enough data

Activity Dashboard

Not enough data

Not enough data

Performance

Third-Party Integrations

8.7(won by default)

34

Not enough data

Compliance

9.3(won by default)

35

Not enough data

Generative AI

AI Text Generation

Not enough data

Not enough data

AI Text Summarization

Not enough data

Not enough data

Call Routing

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

Additional Functionality

Customer Journey Mapping

Not enough data

Not enough data

Employee Coaching Tools

Not enough data

Not enough data

Queue Management

Not enough data

Not enough data

Sentiment Analysis

Not enough data

Not enough data

Call Monitoring

Not enough data

Not enough data

Quality Management

Not enough data

Not enough data

Customer Surveys

Not enough data

Not enough data

Agent Interface

Not enough data

Not enough data

Knowledge Base Management

Not enough data

Not enough data

Collaboration Tools

Not enough data

Not enough data

Leaderboards

Not enough data

Not enough data

Employee Reward Programs

Not enough data

Not enough data

Workforce Management

Not enough data

Not enough data

Reporting/Analytics

Not enough data

Not enough data

Customer Experience Management

Not enough data

Not enough data

Predictive Dialer

Not enough data

Not enough data

Video Conferencing

Not enough data

Not enough data

Multi-Channel Communication

Not enough data

Not enough data

KPI Monitoring

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Feedback Management

Not enough data

Not enough data

IVR

Not enough data

Not enough data

Contact Management

Not enough data

Not enough data

Multiple Scoring Models

Not enough data

Not enough data

Real-Time Updates

Not enough data

Not enough data

Interaction Tracking

Not enough data

Not enough data

Call Recording

Not enough data

Not enough data

AI/Machine Learning

Not enough data

Not enough data

Screen Recording

Not enough data

Not enough data

Workflow Automation

Not enough data

Not enough data

Market Intelligence[Hide 20 FeaturesShow 20 Features](javascript:void(0);)

Not enough data

6.9

11

Data collection

Natural Language Processing (NLP)

Not enough data

7.1(won by default)

7

Data Sources

Not enough data

7.4(won by default)

7

Custom Research Sources

Not enough data

8.1(won by default)

7

Lead Enrichment

Not enough data

6.9(won by default)

6

Advanced Data Collection

Not enough data

6.9(won by default)

7

Segment Trending

Web

Not enough data

6.0(won by default)

7

Social

Not enough data

6.1(won by default)

6

Benchmarks

Not enough data

7.4(won by default)

7

Finance 

Not enough data

5.7(won by default)

7

Analysis

Custom Dashboards

Not enough data

7.2(won by default)

9

Reports

Not enough data

7.7(won by default)

8

Integrations

Not enough data

5.8(won by default)

8

Platform

Search

Not enough data

7.0(won by default)

9

User, Role, And Access Management

Not enough data

6.9(won by default)

8

Mobile User Support

Not enough data

6.9(won by default)

9

Alerts

Not enough data

6.0(won by default)

8

Collaboration

Not enough data

7.1(won by default)

8

Compliance

Not enough data

7.1(won by default)

8

Agentic AI - Market Intelligence

Cross-system Integration

Not enough data

Not enough data

Proactive Assistance

Not enough data

Not enough data

Feedback Analytics[Hide 12 FeaturesShow 12 Features](javascript:void(0);)

8.4

133

Not enough data

Feedback Management

Tagging

8.3(won by default)

92

Not enough data

Segmentation

8.6(won by default)

100

Not enough data

Custom Reports and Dashboards

8.3(won by default)

119

Not enough data

Feedback Analysis

Thematic Analysis

8.3(won by default)

103

Not enough data

Sentiment Analysis

8.3(won by default)

104

Not enough data

NPS/CSAT Scoring

8.7(won by default)

104

Not enough data

Feedback Sources

Online Reviews

8.3(won by default)

95

Not enough data

Surveys

9.1(won by default)

122

Not enough data

Social Media

8.4(won by default)

82

Not enough data

Customer Service Channels

8.7(won by default)

85

Not enough data

Generative AI

AI Text Generation

7.7(won by default)

10

Not enough data

AI Text Summarization

7.5(won by default)

10

Not enough data

Survey[Hide 64 FeaturesShow 64 Features](javascript:void(0);)

Not enough data

8.5

511

Survey Management

Survey Builder

Not enough data

9.0(won by default)

457

Customizable Questions

Not enough data

9.1(won by default)

455

Templates

Not enough data

8.4(won by default)

397

Survey Distribution

Not enough data

8.9(won by default)

450

Mobile Survey

Not enough data

Not enough data

Site Intercept Survey

Not enough data

Not enough data

Pulse Surveys

Not enough data

Not enough data

Survey Customization

Question Branching

Not enough data

8.9(won by default)

433

Branding

Not enough data

8.5(won by default)

395

Multimedia Support

Not enough data

8.5(won by default)

359

Multilingual Surveys

Not enough data

8.6(won by default)

313

Survey Insights

Reporting & Analytics

Not enough data

8.5(won by default)

453

BI Tools Integration

Not enough data

8.4(won by default)

290

Data Exporting

Not enough data

8.7(won by default)

440

Permissions

Not enough data

8.5(won by default)

386

Collaboration Tools

Not enough data

Not enough data

Presentation Tools

Not enough data

Not enough data

Data Analysis Tools

Not enough data

Not enough data

Real-Time Data

Not enough data

Not enough data

Visual Analytics

Not enough data

Not enough data

Agentic AI - Survey

Adaptive Learning

Not enough data

7.6(won by default)

12

Proactive Assistance

Not enough data

7.6(won by default)

12

Decision Making

Not enough data

8.4(won by default)

15

Dynamic Content

Not enough data

Not enough data

Additional Functionality

Single Sign On

Not enough data

Not enough data

Phone Polling

Not enough data

Not enough data

Online Polling

Not enough data

Not enough data

Support Audio/Images/Video

Not enough data

Not enough data

Engagement Tracking

Not enough data

Not enough data

Question Library

Not enough data

Not enough data

Data Visualization

Not enough data

Not enough data

Survey/Poll Management

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

Word Clouds

Not enough data

Not enough data

Alerts/Notifications

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Customizable Fields

Not enough data

Not enough data

Template Management

Not enough data

Not enough data

Email Management

Not enough data

Not enough data

Interactive Content

Not enough data

Not enough data

Q&A Management

Not enough data

Not enough data

Surveys & Feedback

Not enough data

Not enough data

Activity Tracking

Not enough data

Not enough data

Feedback Management

Not enough data

Not enough data

API

Not enough data

Not enough data

Data Cleansing

Not enough data

Not enough data

Email Marketing

Not enough data

Not enough data

Data Security

Not enough data

Not enough data

Anonymous Feedback

Not enough data

Not enough data

URL Customization

Not enough data

Not enough data

Question Piping

Not enough data

Not enough data

Offline Response Collection

Not enough data

Not enough data

Activity Dashboard

Not enough data

Not enough data

NPS Survey Structure

Not enough data

Not enough data

Drag & Drop

Not enough data

Not enough data

Data Import/Export

Not enough data

Not enough data

Response Validation

Not enough data

Not enough data

Customer Segmentation

Not enough data

Not enough data

Response Quotas

Not enough data

Not enough data

Multi-Language

Not enough data

Not enough data

Sentiment Analysis

Not enough data

Not enough data

Email Reminders

Not enough data

Not enough data

Gamification

Not enough data

Not enough data

Randomization

Not enough data

Not enough data

Social Media Listening Tools[Hide 66 FeaturesShow 66 Features](javascript:void(0);)

7.8

97

Not enough data

Monitoring & Listening

Social Measurement

8.4(won by default)

82

Not enough data

Influencer Identification

7.7(won by default)

72

Not enough data

Brand Monitoring

Not enough data

Not enough data

Keyword Tracking

Not enough data

Not enough data

Trend Analysis

Not enough data

Not enough data

Competitor Analysis

Not enough data

Not enough data

Social Media Monitoring

Not enough data

Not enough data

Competitor Monitoring

Not enough data

Not enough data

Hashtag Tracking

Not enough data

Not enough data

Engagement Tracking

Not enough data

Not enough data

Activity Tracking

Not enough data

Not enough data

Influencer Tracking

Not enough data

Not enough data

Impact Measurement

Not enough data

Not enough data

Agentic AI - Social Media Listening Tools

Autonomous Task Execution

Not enough data

Not enough data

Cross-system Integration

Not enough data

Not enough data

Adaptive Learning

Not enough data

Not enough data

Proactive Assistance

Not enough data

Not enough data

Decision Making

Not enough data

Not enough data

AI/Machine Learning

Not enough data

Not enough data

Third-Party Integration

Not enough data

Not enough data

Social Media Integration

Not enough data

Not enough data

Data Management & Analysis

Sentiment Analysis

7.2(won by default)

81

Not enough data

Social Reporting

7.8(won by default)

83

Not enough data

Alerts and Notifications

Not enough data

Not enough data

Advanced Data Filtering

Not enough data

Not enough data

Additional Functionality

Negative Feedback Management

Not enough data

Not enough data

Dashboard

Not enough data

Not enough data

Audience Analytics

Not enough data

Not enough data

Multi-Account Management

Not enough data

Not enough data

API

Not enough data

Not enough data

Collaboration Tools

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Data Import/Export

Not enough data

Not enough data

Data Visualization

Not enough data

Not enough data

Audience Engagement

Not enough data

Not enough data

Content Publishing Options

Not enough data

Not enough data

Content Discovery

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

Performance Metrics

Not enough data

Not enough data

Natural Language Processing

Not enough data

Not enough data

Optical Character Recognition

Not enough data

Not enough data

Campaign Analytics

Not enough data

Not enough data

Multi-Language

Not enough data

Not enough data

Multi-Channel Data Collection

Not enough data

Not enough data

Reporting/Analytics

Not enough data

Not enough data

Audience Targeting

Not enough data

Not enough data

Commenting/Notes

Not enough data

Not enough data

Approval Process Control

Not enough data

Not enough data

Content Library

Not enough data

Not enough data

Reporting & Statistics

Not enough data

Not enough data

Social Promotion

Not enough data

Not enough data

Real-Time Analytics

Not enough data

Not enough data

Customer Engagement

Not enough data

Not enough data

Automated Publishing

Not enough data

Not enough data

Benchmarking

Not enough data

Not enough data

Boolean Search

Not enough data

Not enough data

Tagging

Not enough data

Not enough data

Visual Analytics

Not enough data

Not enough data

Access Controls/Permissions

Not enough data

Not enough data

Reputation Management

Not enough data

Not enough data

Social Listening

Not enough data

Not enough data

Social Advertising

Not enough data

Not enough data

Customizable Reports

Not enough data

Not enough data

Campaign Management

Not enough data

Not enough data

Content Management

Not enough data

Not enough data

Workflow Management

Not enough data

Not enough data

Brand Intelligence[Hide 5 FeaturesShow 5 Features](javascript:void(0);)

Not enough data

8.7

83

Brand Signals

Comparison

Not enough data

8.8(won by default)

66

AI

Not enough data

8.2(won by default)

65

Brand Health

Not enough data

9.0(won by default)

65

Brand Analytics

Trend Analysis

Not enough data

8.8(won by default)

68

Tracking

Not enough data

8.7(won by default)

69

Proactive Customer Retention[Hide 52 FeaturesShow 52 Features](javascript:void(0);)

8.7

48

Not enough data

Platform

Health Score

8.5(won by default)

45

Not enough data

Customer Profiles

9.1(won by default)

45

Not enough data

Notifications

8.9(won by default)

45

Not enough data

NPS of Customers

Not enough data

Not enough data

Predictions

Service Quality Assurance

8.9(won by default)

44

Not enough data

Predictive Analytics

8.7(won by default)

45

Not enough data

Artificial Intelligence

8.4(won by default)

44

Not enough data

Sentiment

8.9(won by default)

46

Not enough data

Retention

8.7(won by default)

46

Not enough data

Revenue Impact

Feature Not Available

Not enough data

Behavior Analytics

Not enough data

Not enough data

Usage Tracking/Analytics

Not enough data

Not enough data

Generative AI

AI Text Generation

8.5(won by default)

8

Not enough data

AI Text Summarization

8.8(won by default)

8

Not enough data

Generative AI

Not enough data

Not enough data

Additional Functionality

Loyalty Program

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Campaign Personalization

Not enough data

Not enough data

Personalization

Not enough data

Not enough data

Email Campaign Management

Not enough data

Not enough data

A/B Testing

Not enough data

Not enough data

Knowledge Base Management

Not enough data

Not enough data

Renewal Management

Not enough data

Not enough data

Performance Metrics

Not enough data

Not enough data

Workflow Management

Not enough data

Not enough data

Behavioral Targeting

Not enough data

Not enough data

Customer Engagement

Not enough data

Not enough data

Sentiment Analysis

Not enough data

Not enough data

Engagement Tracking

Not enough data

Not enough data

Task Management

Not enough data

Not enough data

Feedback Management

Not enough data

Not enough data

Behavior Tracking

Not enough data

Not enough data

Retention Tracking

Not enough data

Not enough data

Support Ticket Management

Not enough data

Not enough data

User Onboarding

Not enough data

Not enough data

Lifecycle Management

Not enough data

Not enough data

Customer Surveys

Not enough data

Not enough data

Campaign Management

Not enough data

Not enough data

Real-time Alerts

Not enough data

Not enough data

Customer Journey Mapping

Not enough data

Not enough data

Cancellation Management

Not enough data

Not enough data

Third-Party Integrations

Not enough data

Not enough data

Review Monitoring

Not enough data

Not enough data

Customer Data Management

Not enough data

Not enough data

Referral Tracking

Not enough data

Not enough data

Customer Communication

Not enough data

Not enough data

Churn Management

Not enough data

Not enough data

Marketing Automation

Not enough data

Not enough data

Referral Management

Not enough data

Not enough data

Customer Segmentation

Not enough data

Not enough data

Messaging

Not enough data

Not enough data

Workflow Automation

Not enough data

Not enough data

Social Customer Service[Hide 14 FeaturesShow 14 Features](javascript:void(0);)

8.4

157

Not enough data

Generative AI

AI Text Generation

Not enough data

Not enough data

AI Text Summarization

Not enough data

Not enough data

Process

Mentions

8.7(won by default)

133

Not enough data

Tickets

8.3(won by default)

97

Not enough data

Macros

8.4(won by default)

73

Not enough data

Channels

Email

8.5(won by default)

67

Not enough data

Social

8.8(won by default)

136

Not enough data

Text

8.2(won by default)

51

Not enough data

Live Chat

Feature Not Available

Not enough data

Phone

Feature Not Available

Not enough data

Insight

Surveys

8.3(won by default)

69

Not enough data

Reporting

8.3(won by default)

123

Not enough data

Visitor Activity

8.1(won by default)

50

Not enough data

Help Desk

Feature Not Available

Not enough data

Show 6 feature categories with incomplete data

Call & Contact Center[Hide 47 FeaturesShow 47 Features](javascript:void(0);)

Not enough data

Not enough data

Additional Functionality

Call Reporting

Not enough data

Not enough data

Automatic Call Distribution

Not enough data

Not enough data

Call Whispering

Not enough data

Not enough data

Callback Scheduling

Not enough data

Not enough data

CRM

Not enough data

Not enough data

Call Tagging

Not enough data

Not enough data

Dashboard

Not enough data

Not enough data

Call Recording

Not enough data

Not enough data

Alerts/Escalation

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Call Transcription

Not enough data

Not enough data

Queue Management

Not enough data

Not enough data

Manual Dialer

Not enough data

Not enough data

Call Tracking

Not enough data

Not enough data

Auto-Dialer

Not enough data

Not enough data

Call Monitoring

Not enough data

Not enough data

Activity Tracking

Not enough data

Not enough data

Multi-Channel Communication

Not enough data

Not enough data

Contact Management

Not enough data

Not enough data

Sentiment Analysis

Not enough data

Not enough data

Progressive Dialer

Not enough data

Not enough data

Voice Recognition

Not enough data

Not enough data

Reporting/Analytics

Not enough data

Not enough data

Monitoring

Not enough data

Not enough data

IVR

Not enough data

Not enough data

Call Logging

Not enough data

Not enough data

Chatbot

Not enough data

Not enough data

Third-Party Integrations

Not enough data

Not enough data

Outbound Call Center

Not enough data

Not enough data

Interaction Tracking

Not enough data

Not enough data

Voice Mail

Not enough data

Not enough data

Call Routing

Not enough data

Not enough data

Automated Responses

Not enough data

Not enough data

API

Not enough data

Not enough data

Call Transfer

Not enough data

Not enough data

AI Summarization

Not enough data

Not enough data

Call Center Management

Not enough data

Not enough data

Inbound Call Center

Not enough data

Not enough data

Surveys & Feedback

Not enough data

Not enough data

Chat/Messaging

Not enough data

Not enough data

Predictive Dialer

Not enough data

Not enough data

Blended Call Center

Not enough data

Not enough data

Caller ID

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

Performance Management

Not enough data

Not enough data

Computer Telephony Integration

Not enough data

Not enough data

Call Scripting

Not enough data

Not enough data

Collaboration & Productivity[Hide 45 FeaturesShow 45 Features](javascript:void(0);)

Not enough data

Not enough data

Additional Functionality

Third-Party Integrations

Not enough data

Not enough data

To-Do List

Not enough data

Not enough data

@mentions

Not enough data

Not enough data

Single Sign On

Not enough data

Not enough data

File Management

Not enough data

Not enough data

Activity Dashboard

Not enough data

Not enough data

Drag & Drop

Not enough data

Not enough data

Alerts/Notifications

Not enough data

Not enough data

Prioritization

Not enough data

Not enough data

Access Controls/Permissions

Not enough data

Not enough data

Screen Sharing

Not enough data

Not enough data

Content Management

Not enough data

Not enough data

Brainstorming

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

File Transfer

Not enough data

Not enough data

Calendar Management

Not enough data

Not enough data

Status Tracking

Not enough data

Not enough data

Real-Time Notifications

Not enough data

Not enough data

Version Control

Not enough data

Not enough data

Task Management

Not enough data

Not enough data

Activity Tracking

Not enough data

Not enough data

Real Time Editing

Not enough data

Not enough data

Communication Management

Not enough data

Not enough data

Chat/Messaging

Not enough data

Not enough data

Tagging

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

Assignment Management

Not enough data

Not enough data

Task Scheduling

Not enough data

Not enough data

Project Management

Not enough data

Not enough data

Collaboration Tools

Not enough data

Not enough data

Workflow Management

Not enough data

Not enough data

Secure Data Storage

Not enough data

Not enough data

File Sharing

Not enough data

Not enough data

Document Storage

Not enough data

Not enough data

Task Progress Tracking

Not enough data

Not enough data

Discussions/Forums

Not enough data

Not enough data

Commenting/Notes

Not enough data

Not enough data

Reporting & Statistics

Not enough data

Not enough data

Contact Management

Not enough data

Not enough data

Video Conferencing

Not enough data

Not enough data

Progress Tracking

Not enough data

Not enough data

Mobile Access

Not enough data

Not enough data

API

Not enough data

Not enough data

Document Management

Not enough data

Not enough data

Customizable Branding

Not enough data

Not enough data

Social Media Marketing[Hide 42 FeaturesShow 42 Features](javascript:void(0);)

Not enough data

Not enough data

Additional Functionality

Customer Segmentation

Not enough data

Not enough data

Conversion Tracking

Not enough data

Not enough data

Post Scheduling

Not enough data

Not enough data

Automated Scheduling

Not enough data

Not enough data

Content Management

Not enough data

Not enough data

Campaign Planning

Not enough data

Not enough data

Content Library

Not enough data

Not enough data

Multi-Channel Management

Not enough data

Not enough data

Campaign Management

Not enough data

Not enough data

Trend Analysis

Not enough data

Not enough data

Drag & Drop

Not enough data

Not enough data

Activity Dashboard

Not enough data

Not enough data

Customizable Reports

Not enough data

Not enough data

Multi-Channel Marketing

Not enough data

Not enough data

Social Promotion

Not enough data

Not enough data

Data Import/Export

Not enough data

Not enough data

Contact Management

Not enough data

Not enough data

Social Media Monitoring

Not enough data

Not enough data

A/B Testing

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

Customizable Branding

Not enough data

Not enough data

Email Marketing

Not enough data

Not enough data

Automated Publishing

Not enough data

Not enough data

Image Library

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Tagging

Not enough data

Not enough data

Campaign Analytics

Not enough data

Not enough data

Reporting/Analytics

Not enough data

Not enough data

Keyword Filtering

Not enough data

Not enough data

Customizable Templates

Not enough data

Not enough data

Real-Time Data

Not enough data

Not enough data

Workflow Management

Not enough data

Not enough data

Calendar Management

Not enough data

Not enough data

Data Visualization

Not enough data

Not enough data

Multi-Campaign

Not enough data

Not enough data

Social Media Integration

Not enough data

Not enough data

Multi-Account Management

Not enough data

Not enough data

Commenting/Notes

Not enough data

Not enough data

Engagement Tracking

Not enough data

Not enough data

Third-Party Integrations

Not enough data

Not enough data

Performance Metrics

Not enough data

Not enough data

Click Tracking

Not enough data

Not enough data

SAP Store[Hide 7 FeaturesShow 7 Features](javascript:void(0);)

Not enough data

Not enough data

Agentic AI - SAP Store

Autonomous Task Execution

Not enough data

Not enough data

Multi-step Planning

Not enough data

Not enough data

Cross-system Integration

Not enough data

Not enough data

Adaptive Learning

Not enough data

Not enough data

Natural Language Interaction

Not enough data

Not enough data

Proactive Assistance

Not enough data

Not enough data

Decision Making

Not enough data

Not enough data

Genesys AppFoundry Marketplace[Hide 6 FeaturesShow 6 Features](javascript:void(0);)

Not enough data

Not enough data

Agentic AI - Genesys AppFoundry Marketplace

Autonomous Task Execution

Not enough data

Not enough data

Cross-system Integration

Not enough data

Not enough data

Adaptive Learning

Not enough data

Not enough data

Natural Language Interaction

Not enough data

Not enough data

Proactive Assistance

Not enough data

Not enough data

Decision Making

Not enough data

Not enough data

Consumer Insights Platforms[Hide 67 FeaturesShow 67 Features](javascript:void(0);)

Not enough data

Not enough data

Survey Design - Consumer Insights Platforms

Multi-Use Methodologies

Not enough data

Not enough data

Industry & Locale Adaptability

Not enough data

Not enough data

Behavioral & Adaptive Logic Guidance

Not enough data

Not enough data

Self-Serve Survey Builder

Not enough data

Not enough data

AI Smart Probes

Not enough data

Not enough data

Question Branching

Not enough data

Not enough data

Conditional Logic

Not enough data

Not enough data

Audience Access - Consumer Insights Platforms

Flexible Audience Options

Not enough data

Not enough data

Customer Data Upload

Not enough data

Not enough data

Consumer Panels

Not enough data

Not enough data

Real-Time Data

Not enough data

Not enough data

Data Collection - Consumer Insights Platforms

Rapid Research

Not enough data

Not enough data

Quality Assurance

Not enough data

Not enough data

Mobile / Mixed Mode

Not enough data

Not enough data

Analytics - Consumer Insights Platforms

AI-Powered Insights

Not enough data

Not enough data

Qualitative Research Support

Not enough data

Not enough data

Benchmarking & Norms

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

Collaboration - Consumer Insights Platforms

Dashboards & Embedded Integrations

Not enough data

Not enough data

Embeddable Reports

Not enough data

Not enough data

Shared Workspaces

Not enough data

Not enough data

Third-Party Integrations

Not enough data

Not enough data

Social Media Integration

Not enough data

Not enough data

Customizable Reports

Not enough data

Not enough data

Additional Functionality

Customizable Questions

Not enough data

Not enough data

Alerts/Notifications

Not enough data

Not enough data

Reporting & Statistics

Not enough data

Not enough data

Surveys & Feedback

Not enough data

Not enough data

Sentiment Analysis

Not enough data

Not enough data

Activity Tracking

Not enough data

Not enough data

Search/Filter

Not enough data

Not enough data

Trend Analysis

Not enough data

Not enough data

Charting

Not enough data

Not enough data

Real-Time Reporting

Not enough data

Not enough data

Face-to-Face

Not enough data

Not enough data

Survey Sample Management

Not enough data

Not enough data

Multi-Channel Distribution

Not enough data

Not enough data

Customer Segmentation

Not enough data

Not enough data

SSL Security

Not enough data

Not enough data

Reporting/Analytics

Not enough data

Not enough data

Multi-Language

Not enough data

Not enough data

Data Visualization

Not enough data

Not enough data

Monitoring

Not enough data

Not enough data

Drag & Drop

Not enough data

Not enough data

Offline Access

Not enough data

Not enough data

Data Import/Export

Not enough data

Not enough data

Customizable Fields

Not enough data

Not enough data

Phone-Based

Not enough data

Not enough data

Template Management

Not enough data

Not enough data

Reminders

Not enough data

Not enough data

Visual Analytics

Not enough data

Not enough data

Real-Time Analytics

Not enough data

Not enough data

Customizable Branding

Not enough data

Not enough data

Panel Management

Not enough data

Not enough data

Question Library

Not enough data

Not enough data

Paper-Based

Not enough data

Not enough data

Benchmarking

Not enough data

Not enough data

API

Not enough data

Not enough data

Single Sign On

Not enough data

Not enough data

Survey/Poll Management

Not enough data

Not enough data

Customizable Templates

Not enough data

Not enough data

Access Controls/Permissions

Not enough data

Not enough data

Multiple User Accounts

Not enough data

Not enough data

Email Management

Not enough data

Not enough data

Statistical Analysis

Not enough data

Not enough data

Email Reminders

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

User Insights

Reviewers' Company Size

[![Qualtrics Customer Experience](https://images.g2crowd.com/uploads/product/hd_favicon/8890eea0cb317c903c079caf28914e83/qualtrics-customer-experience%282%29.svg "Qualtrics Customer Experience")](https://www.g2.com/products/qualtrics-customer-experience/reviews)

Qualtrics Customer Experience

Small-Business(50 or fewer emp.)

12.7%

Mid-Market(51-1000 emp.)

35.8%

Enterprise(\> 1000 emp.)

51.5%

[![Qualtrics Market Research](https://images.g2crowd.com/uploads/product/hd_favicon/8890eea0cb317c903c079caf28914e83/qualtrics-market-research.svg "Qualtrics Market Research")](https://www.g2.com/products/qualtrics-market-research/reviews)

Qualtrics Market Research

Small-Business(50 or fewer emp.)

21.6%

Mid-Market(51-1000 emp.)

33.4%

Enterprise(\> 1000 emp.)

44.9%

Small-Business

(50 or fewer emp.)

12.7%

21.6%

Mid-Market

(51-1000 emp.)

35.8%

33.4%

Enterprise

(\> 1000 emp.)

51.5%

44.9%

Reviewers' Industry

[![Qualtrics Customer Experience](https://images.g2crowd.com/uploads/product/hd_favicon/8890eea0cb317c903c079caf28914e83/qualtrics-customer-experience%282%29.svg "Qualtrics Customer Experience")](https://www.g2.com/products/qualtrics-customer-experience/reviews)
Qualtrics Customer Experience

Information Technology and Services

10.4%

Higher Education

6.9%

Computer Software

5.3%

Marketing and Advertising

5.3%

Education Management

5.3%

Other

66.9%

[![Qualtrics Market Research](https://images.g2crowd.com/uploads/product/hd_favicon/8890eea0cb317c903c079caf28914e83/qualtrics-market-research.svg "Qualtrics Market Research")](https://www.g2.com/products/qualtrics-market-research/reviews)
Qualtrics Market Research

Higher Education

21.1%

Education Management

11.7%

Research

7.7%

Information Technology and Services

6.7%

Market Research

4.3%

Other

48.5%

FAQs

## Qualtrics Customer Experience vs Qualtrics Market Research FAQs

Generated using AI

Last updated: August 14, 2026

### What is the difference between Qualtrics Market Research vs Qualtrics Customer Experience?

Qualtrics Market Research is distinguished by its higher G2 rating, stronger support and setup scores, and a focus on robust survey creation, while Qualtrics Customer Experience is tailored for enterprise-scale customer feedback and analytics.

| [Qualtrics Market Research](https://www.g2.com/products/qualtrics-market-research/reviews) | [Qualtrics Customer Experience](https://www.g2.com/products/qualtrics-customer-experience/reviews) |
| --- | --- |
| 4.4/5 (3018 reviews) | 4.3/5 (751 reviews) |
| Enterprise | Enterprise |
| 8.3 | 7.6 |
| 8.7 | 8.5 |
| Survey Creation (246 all-time mentions) | Analytics (14 all-time mentions) |

### How do the pricing models of Qualtrics Market Research and Qualtrics Customer Experience compare?

Qualtrics Market Research is rated higher for value, with a stronger Price/Cost satisfaction score than Qualtrics Customer Experience.

- **Qualtrics Market Research:** Reviewers frequently cite high value for advanced features, though some mention higher costs for smaller teams.
- **Qualtrics Customer Experience:** Reviewers note the platform can be expensive, especially for organizations not leveraging all features, and mention the pricing as a challenge for smaller teams.
- **Switching reasons:** In recent reviews, buyers switch to alternatives for more cost-effective solutions or simpler pricing models.

### What are the best alternatives to Qualtrics Market Research and Qualtrics Customer Experience?

The top three alternatives to Qualtrics Market Research and Qualtrics Customer Experience are Reputation, SurveyMonkey, and SurveySparrow.

| Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength |
| --- | --- | --- | --- | --- |
| [Qualtrics Market Research](https://www.g2.com/products/qualtrics-market-research/reviews) | 4.4/5 (3018 reviews) | Enterprise | Advanced features noted as valuable but costly for smaller teams | Survey Creation (246 all-time mentions) |
| [Qualtrics Customer Experience](https://www.g2.com/products/qualtrics-customer-experience/reviews) | 4.3/5 (751 reviews) | Enterprise | Pricing can be high for organizations not using all features | Analytics (14 all-time mentions) |
| [Reputation](https://www.g2.com/products/reputation/reviews) | 4.5/5 (2469 reviews) | Mid-Market | — | — |
| [SurveyMonkey](https://www.g2.com/products/surveymonkey/reviews) | 4.4/5 (23901 reviews) | Small-Business | — | — |
| [SurveySparrow](https://www.g2.com/products/surveysparrow/reviews) | 4.4/5 (2067 reviews) | Small-Business | — | — |

### Which Survey features should I prioritize when comparing Qualtrics Market Research and Qualtrics Customer Experience?

Buyers should prioritize Survey Creation, Ease of Use, Analytics, Reporting, and Customization when comparing Qualtrics Market Research and Qualtrics Customer Experience.

- **Survey Creation:** Qualtrics Market Research (246 all-time mentions), Qualtrics Customer Experience (—)
- **Ease of Use:** Qualtrics Market Research (296 all-time mentions, 8.5 score), Qualtrics Customer Experience (18 all-time mentions, 8.4 score)
- **Analytics:** Qualtrics Market Research (69 all-time mentions), Qualtrics Customer Experience (14 all-time mentions)
- **Reporting:** Qualtrics Market Research (48 all-time mentions), Qualtrics Customer Experience (9 all-time mentions)
- **Customization:** Qualtrics Market Research (48 all-time mentions), Qualtrics Customer Experience (6 all-time mentions)

### What are the pros and cons of Qualtrics Market Research vs Qualtrics Customer Experience?

Qualtrics Market Research's headline strength is robust survey creation, while Qualtrics Customer Experience excels in analytics and customer feedback management.

- **Qualtrics Market Research strengths:** Survey Creation (246 all-time mentions), Ease of Use (296), Features (109), Intuitive (99), Data Analysis (58), Customer Support (55).
- **Qualtrics Market Research trade-offs:** Survey Issues (79), Survey Limitations (62), Learning Curve (53), Limited Customization (47), Pricing Issues (47).
- **Qualtrics Customer Experience strengths:** Analytics (14), Insights Generation (9), Reporting (9), Dashboard Usability (7), Customer Support (7), Customization (6).
- **Qualtrics Customer Experience trade-offs:** Complexity (7), Improvement Needed (7), Limited Customization (7), Not Intuitive (7), Expensive (6), Steep Learning Curve (6).

### Is Qualtrics Market Research or Qualtrics Customer Experience better for small businesses?

SurveyMonkey, SurveySparrow, and Birdeye are better suited for small businesses than Qualtrics Market Research or Qualtrics Customer Experience, which are both enterprise-focused.

- **Qualtrics Market Research:** Largest segment is Enterprise; reviewers note advanced features and higher costs, making it less ideal for small businesses.
- **Qualtrics Customer Experience:** Largest segment is Enterprise; reviewers highlight complexity and pricing as challenges for smaller organizations.

### Which Survey platform has better integrations?

Qualtrics Customer Experience is favored for integrations, with reviewers citing broader integration capabilities and CRM connectivity.

- **Qualtrics Market Research:** Reviewers mention integration with Microsoft ecosystem tools, including Azure DevOps and Power BI, in recent reviews.
- **Qualtrics Customer Experience:** Reviewers highlight integrations with Salesforce, SAP, and CRM systems, as well as API and SFTP support, in recent reviews.

### How do Qualtrics Market Research and Qualtrics Customer Experience compare on customer support?

Qualtrics Market Research and Qualtrics Customer Experience are rated nearly equally on Quality of Support, with a 0.2-point difference (8.7 vs 8.5), indicating parity.

- **Qualtrics Market Research:** Reviewers frequently mention helpful and responsive customer support, with 55 all-time mentions.
- **Qualtrics Customer Experience:** Reviewers cite strong support experiences, with 7 all-time mentions, and note the Customer Success Hub as a valuable resource.

### Which is easier to implement, Qualtrics Market Research or Qualtrics Customer Experience?

Qualtrics Market Research is easier to implement, with a 0.7-point higher Ease of Setup score (8.3 vs 7.6) compared to Qualtrics Customer Experience.

- **Qualtrics Market Research:** Reviewers describe straightforward setup for basic surveys, with advanced modules requiring more onboarding; 8.3 Ease of Setup score.
- **Qualtrics Customer Experience:** Reviewers note a steeper learning curve and more complex setup, especially for advanced workflows; 7.6 Ease of Setup score.

### Which product has better Surveys?

Qualtrics Market Research is rated higher for Surveys, with more reviewer-cited strengths and higher mention counts for survey creation and ease of use.

- **Qualtrics Market Research:** Survey Creation (246 all-time mentions), Ease of Use (296), Meets Requirements score 8.9.
- **Qualtrics Customer Experience:** Analytics (14 all-time mentions), Meets Requirements score 8.6.

Alternatives

**Qualtrics Customer Experience Alternatives**

 ![Reputation](https://images.g2crowd.com/uploads/product/hd_favicon/e42e14e54e8cc8a09b1c962154fce161/reputation.svg "Reputation")

[
Reputation
](/products/reputation/reviews)

 ![Birdeye](https://images.g2crowd.com/uploads/product/hd_favicon/514fe0a03abf96030f2ff069dc84ec93/birdeye.svg "Birdeye")

[
Birdeye
](/products/birdeye/reviews)

 ![AskNicely](https://images.g2crowd.com/uploads/product/hd_favicon/8b4f2337b545e6e7a2bcea877e24da94/asknicely.svg "AskNicely")

[
AskNicely
](/products/asknicely/reviews)

 ![InMoment Experience Improvement (XI) Platform](https://images.g2crowd.com/uploads/product/hd_favicon/10777a1508e330761fe8a92a5a22bdc8/inmoment-experience-improvement-xi-platform.svg "InMoment Experience Improvement (XI) Platform")

[
InMoment Experience...
](/products/inmoment-experience-improvement-xi-platform/reviews)

**Qualtrics Market Research Alternatives**

 ![SurveyMonkey](https://images.g2crowd.com/uploads/product/hd_favicon/14719688a688f7283815b6565517d7ee/surveymonkey.svg "SurveyMonkey")

[
SurveyMonkey
](/products/surveymonkey/reviews)

 ![SurveySparrow](https://images.g2crowd.com/uploads/product/hd_favicon/34e4440db5272a243ee825c7797defa3/surveysparrow.svg "SurveySparrow")

[
SurveySparrow
](/products/surveysparrow/reviews)

 ![QuestionPro](https://images.g2crowd.com/uploads/product/hd_favicon/1554106208/questionpro.svg "QuestionPro")

[
QuestionPro
](/products/questionpro/reviews)

 ![AskNicely](https://images.g2crowd.com/uploads/product/hd_favicon/8b4f2337b545e6e7a2bcea877e24da94/asknicely.svg "AskNicely")

[
AskNicely
](/products/asknicely/reviews)