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# Putler vs Wicked Reports Comparison - What are their main differences?

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PutlerWicked Reports[+ Add Product](#)

Reviews

**Putler** [

4.6/5(12)

](https://www.g2.com/products/putler/reviews#reviews)

**Wicked Reports** [

4.2/5(27)

](https://www.g2.com/products/wicked-reports/reviews#reviews)

Pricing

**Putler**
No pricing available

**Wicked Reports**
 **Contact Us** 50000 Contacts Per Month · Wicked Agency

**Pricing Insights**
from reviews

 ![Putler](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_f187f168d50a5b233b5ecd907f44f30c/putler.png "Putler")

 ![Wicked Reports](https://images.g2crowd.com/uploads/product/hd_favicon/6f6985421b774a75ab533036ba5b7ba1/wicked-reports.svg "Wicked Reports")

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Pros & Cons

**Putler**
Not enough data

**Wicked Reports**
Not enough data

Screenshots

**Putler**
No screenshot available

**Wicked Reports**
 ![Wicked Reports screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/1210528/campaign-home-klaviyo.png)

Ratings

Meets Requirements

**Putler**

8.9

8.99

**Wicked Reports**

7.8

7.819

Ease of Use

**Putler**

9.1

9.19

**Wicked Reports**

7.2

7.219

Ease of Setup

**Putler**
Not enough data

**Wicked Reports**

7.4

7.413

Ease of Admin

**Putler**
Not enough data

**Wicked Reports**

9.0

9.012

Quality of Support

**Putler**

8.9

8.99

**Wicked Reports**

8.7

8.719

Has the product been a good partner in doing business?

**Putler**
Not enough data

**Wicked Reports**

8.6

8.612

Product Direction (% positive)

**Putler**

8.1

8.16

**Wicked Reports**

8.3

8.314

Features

Attribution[Hide 57 FeaturesShow 57 Features](javascript:void(0);)

Not enough data

8.2

11

Attribution Modeling

Single-Touch Attribution

Not enough data

8.7(won by default)

10

Multi-Touch Attribution

Not enough data

8.5(won by default)

10

Algorithmic Attribution

Not enough data

8.5(won by default)

9

Cross-Device Attribution

Not enough data

8.1(won by default)

9

Offline Attribution

Not enough data

7.6(won by default)

7

Custom Attribution

Not enough data

7.8(won by default)

6

Cross Channel Attribution

Not enough data

Not enough data

Agentic AI - Attribution

Autonomous Task Execution

Not enough data

Not enough data

Cross-system Integration

Not enough data

Not enough data

Natural Language Interaction

Not enough data

Not enough data

Proactive Assistance

Not enough data

Not enough data

Marketing

B2C Attribution

Not enough data

8.8(won by default)

8

Multi-Channel Marketing

Not enough data

8.5(won by default)

9

Third-Party Integrations

Not enough data

8.5(won by default)

8

B2B Attribution

Not enough data

Feature Not Available

Social Media Integration

Not enough data

Not enough data

Reporting

Dashboards

Not enough data

7.5(won by default)

10

Data Visualizations

Not enough data

7.8(won by default)

10

Custom Reporting

Not enough data

8.0(won by default)

9

Additional Functionality

AI/Machine Learning

Not enough data

Not enough data

Multi-Channel Management

Not enough data

Not enough data

Multi-Campaign

Not enough data

Not enough data

Campaign Segmentation

Not enough data

Not enough data

Channel Management

Not enough data

Not enough data

Advertising Management

Not enough data

Not enough data

Reporting/Analytics

Not enough data

Not enough data

Campaign Planning

Not enough data

Not enough data

Customer Activity Tracking

Not enough data

Not enough data

Performance Metrics

Not enough data

Not enough data

Conversion Tracking

Not enough data

Not enough data

API

Not enough data

Not enough data

Data Import/Export

Not enough data

Not enough data

Campaign Management

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

A/B Testing

Not enough data

Not enough data

Customer Journey Mapping

Not enough data

Not enough data

Affiliate Management

Not enough data

Not enough data

Predictive Analytics

Not enough data

Not enough data

Monitoring

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Lead Capture

Not enough data

Not enough data

CRM

Not enough data

Not enough data

Audience Targeting

Not enough data

Not enough data

Attribution Modeling

Not enough data

Not enough data

ROI Tracking

Not enough data

Not enough data

Conversion Rate Optimization

Not enough data

Not enough data

Alerts/Notifications

Not enough data

Not enough data

Lead Management

Not enough data

Not enough data

Campaign Analytics

Not enough data

Not enough data

Visitor Tracking

Not enough data

Not enough data

Customer Segmentation

Not enough data

Not enough data

Customizable Reports

Not enough data

Not enough data

Dashboard Creation

Not enough data

Not enough data

Website Analytics

Not enough data

Not enough data

Engagement Tracking

Not enough data

Not enough data

Lead Qualification

Not enough data

Not enough data

Behavior Tracking

Not enough data

Not enough data

Customer Journey Analytics[Hide 13 FeaturesShow 13 Features](javascript:void(0);)

Not enough data

7.8

8

Platform Basics

Dynamic Segmentation

Not enough data

7.4(won by default)

7

Journey Optimization

Not enough data

Feature Not Available

Platform Data

Journey Reporting

Not enough data

8.3(won by default)

8

Trends Reporting

Not enough data

7.9(won by default)

7

Dashboards

Not enough data

7.9(won by default)

8

Advanced Data Filtering

Not enough data

8.3(won by default)

7

Platform Additional Functionality

Journey Mapping

Not enough data

7.1(won by default)

7

Integrations

Not enough data

7.4(won by default)

7

Automated Alerts

Not enough data

Feature Not Available

Agentic AI - Customer Journey Analytics

Autonomous Task Execution

Not enough data

Not enough data

Cross-system Integration

Not enough data

Not enough data

Adaptive Learning

Not enough data

Not enough data

Proactive Assistance

Not enough data

Not enough data

Show 4 feature categories with incomplete data

E-Commerce Analytics[Hide 15 FeaturesShow 15 Features](javascript:void(0);)

Not enough data

Not enough data

Analytics

Reports

Not enough data

Not enough data

Dashboard

Not enough data

Not enough data

Web Analytics

Not enough data

Not enough data

Campaign Tracking

Not enough data

Not enough data

Customer Demographics

Not enough data

Not enough data

Predictive Analytics

Not enough data

Not enough data

Administration

Data Storage

Not enough data

Not enough data

A/B Testing

Not enough data

Not enough data

Integrations

Not enough data

Not enough data

Generative AI

AI Text Generation

Not enough data

Not enough data

Agentic AI - E-Commerce Analytics

Multi-step Planning

Not enough data

Not enough data

Cross-system Integration

Not enough data

Not enough data

Adaptive Learning

Not enough data

Not enough data

Proactive Assistance

Not enough data

Not enough data

Decision Making

Not enough data

Not enough data

Payment Analytics[Hide 6 FeaturesShow 6 Features](javascript:void(0);)

Not enough data

Not enough data

Data Sources

Internal

Not enough data

Not enough data

External

Not enough data

Not enough data

Consolidation

Not enough data

Not enough data

Analysis

KPIs

Not enough data

Not enough data

Compliance

Not enough data

Not enough data

Dashboards

Not enough data

Not enough data

E-Commerce Data Integration[Hide 8 FeaturesShow 8 Features](javascript:void(0);)

Not enough data

Not enough data

Development 

Pre-built Connectors

Not enough data

Not enough data

Custom Connectors

Not enough data

Not enough data

Management 

Reporting and Analytics

Not enough data

Not enough data

Data Mapping

Not enough data

Not enough data

Integration Options

ERP Systems

Not enough data

Not enough data

Accounting Systems

Not enough data

Not enough data

CRM and Marketing Automation Systems

Not enough data

Not enough data

EDI

Not enough data

Not enough data

Account-Based Execution[Hide 14 FeaturesShow 14 Features](javascript:void(0);)

Not enough data

Not enough data

Marketing Distribution

Segmentation 

Not enough data

Not enough data

Personalized Messaging 

Not enough data

Not enough data

Website Personalization 

Not enough data

Not enough data

Email Campaigns 

Not enough data

Not enough data

Digital Advertising

Not enough data

Not enough data

Direct Mail

Not enough data

Not enough data

Campaign Planning

Strategy Mapping 

Not enough data

Not enough data

Prioritized Accounts 

Not enough data

Not enough data

Trending Accounts 

Not enough data

Not enough data

Sales Activation

Not enough data

Not enough data

Integrations

Ad Network Integrations 

Not enough data

Not enough data

Buyer Intent Data Integration

Not enough data

Not enough data

Marketing Automation Integration

Not enough data

Not enough data

CRM Integration

Not enough data

Not enough data

User Insights

Reviewers' Company Size

[![Putler](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_f187f168d50a5b233b5ecd907f44f30c/putler.png "Putler")](https://www.g2.com/products/putler/reviews)

Putler

Small-Business(50 or fewer emp.)

100.0%

Mid-Market(51-1000 emp.)

0%

Enterprise(\> 1000 emp.)

0%

[![Wicked Reports](https://images.g2crowd.com/uploads/product/hd_favicon/6f6985421b774a75ab533036ba5b7ba1/wicked-reports.svg "Wicked Reports")](https://www.g2.com/products/wicked-reports/reviews)

Wicked Reports

Small-Business(50 or fewer emp.)

76.9%

Mid-Market(51-1000 emp.)

23.1%

Enterprise(\> 1000 emp.)

0%

Small-Business

(50 or fewer emp.)

100.0%

76.9%

Mid-Market

(51-1000 emp.)

0%

23.1%

Enterprise

(\> 1000 emp.)

0%

0%

Reviewers' Industry

[![Putler](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_f187f168d50a5b233b5ecd907f44f30c/putler.png "Putler")](https://www.g2.com/products/putler/reviews)
Putler

Information Technology and Services

25.0%

Marketing and Advertising

16.7%

Arts and Crafts

16.7%

Retail

8.3%

Design

8.3%

Other

25.0%

[![Wicked Reports](https://images.g2crowd.com/uploads/product/hd_favicon/6f6985421b774a75ab533036ba5b7ba1/wicked-reports.svg "Wicked Reports")](https://www.g2.com/products/wicked-reports/reviews)
Wicked Reports

Marketing and Advertising

34.6%

Health, Wellness and Fitness

11.5%

Food & Beverages

11.5%

Retail

7.7%

E-Learning

7.7%

Other

26.9%

Alternatives

**Putler Alternatives**

 ![Mixpanel](https://images.g2crowd.com/uploads/product/hd_favicon/a8dfba5627ded732f3d6f4363d5bec06/mixpanel.svg "Mixpanel")

[
Mixpanel
](/products/mixpanel/reviews)

 ![Heap by Contentsquare](https://images.g2crowd.com/uploads/product/hd_favicon/88d6685d7cf4f7cc4439e35562551831/heap-by-contentsquare.svg "Heap by Contentsquare")

[
Heap by Contentsquare
](/products/heap-by-contentsquare/reviews)

 ![Fullstory](https://images.g2crowd.com/uploads/product/hd_favicon/25da526f26fb19d775e4c307ca88eaee/fullstory.svg "Fullstory")

[
Fullstory
](/products/fullstory/reviews)

 ![Glassbox](https://images.g2crowd.com/uploads/product/hd_favicon/0e92ee7cb332bc287c7337ecd9f352be/glassbox.svg "Glassbox")

[
Glassbox
](/products/glassbox/reviews)

**Wicked Reports Alternatives**

 ![Triple Whale](https://images.g2crowd.com/uploads/product/hd_favicon/1921fd8daa032ed541e35791b1f7334e/triple-whale.svg "Triple Whale")

[
Triple Whale
](/products/triple-whale/reviews)

 ![HubSpot Marketing Hub](https://images.g2crowd.com/uploads/product/hd_favicon/4197737e447f044e17be1a5ebb4ba193/hubspot-marketing-hub.svg "HubSpot Marketing Hub")

[
HubSpot Marketing Hub
](/products/hubspot-marketing-hub/reviews)

 ![ActiveCampaign](https://images.g2crowd.com/uploads/product/hd_favicon/be9e1369027bd58113f937595c7fbdf0/activecampaign.svg "ActiveCampaign")

[
ActiveCampaign
](/products/activecampaign/reviews)

 ![Twilio Segment](https://images.g2crowd.com/uploads/product/hd_favicon/2cc23fc6f4c2974f7ceb353c91b99af6/twilio-segment.svg "Twilio Segment")

[
Twilio Segment
](/products/twilio-segment/reviews)

## Putler vs Wicked Reports

- Reviewers felt that Putler meets the needs of their business better than Wicked Reports.
- When comparing quality of ongoing product support, reviewers felt that Putler is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Wicked Reports over Putler.