# OneSignal vs Pushly Comparison
---
## AI Generated Summary
- **G2 reviewers report** that OneSignal excels in user satisfaction, with many praising its **intuitive interface** and ease of use. Users highlight how quickly they can get started, with one noting that it took more time to discover OneSignal than to start loving it.
- **Users say** that Pushly offers strong segmentation capabilities, allowing for detailed audience targeting and behavior-based messaging. Reviewers appreciate the ease of adjusting timing for notifications, which gives them greater control over their campaigns.
- **According to verified reviews** , OneSignal's free plan is a standout feature, making it accessible for small businesses. Users mention that even if their needs grow beyond the free plan, they feel confident in investing in OneSignal for its value.
- **Reviewers mention** that while Pushly is easy to use, with features like auto-populating fields for quick setup, it may not match the overall performance and satisfaction levels of OneSignal, which has a significantly higher G2 Score.
- **Users highlight** OneSignal's robust reporting and campaign performance metrics, which help them understand engagement and optimize their strategies. This level of insight is often noted as a key advantage over Pushly's offerings.
- **G2 reviewers indicate** that while both platforms have similar ease of use ratings, OneSignal's overall user experience is enhanced by its comprehensive features, such as rich notifications and A/B testing, which are less emphasized in Pushly's feedback.



| | OneSignal | Pushly | 
|---|---|---|
| **Star Rating** | 4.7 out of 5 | 4.4 out of 5 | 
| **Total Reviews** | 1,198 | 38 | 
| **Largest Market Segment** | Small-Business (64.9% of reviews) | Small-Business (43.5% of reviews) | 
| **Entry Level Price** | Free | Contact Us Per Month | 

---
## Top Pros & Cons

### OneSignal

Pros:
- Ease of Use (143 reviews)
- Notifications (114 reviews)

Cons:
- Missing Features (33 reviews)
- Learning Curve (30 reviews)

### Pushly

Pros:
- Ease of Use (29 reviews)
- Customer Support (13 reviews)

Cons:
- Insufficient Features (8 reviews)
- Missing Features (5 reviews)

---
## Ratings Comparison
| Rating | OneSignal | Pushly | 
|---|---|---|
  | **Meets Requirements** | 9.0 (647 reviews) | 8.9 (19 reviews) | 
  | **Ease of Use** | 9.3 (1019 reviews) | 9.3 (29 reviews) | 
  | **Ease of Setup** | 8.9 (552 reviews) | 9.2 (13 reviews) | 
  | **Ease of Admin** | 9.0 (377 reviews) | 9.4 (6 reviews) | 
  | **Quality of Support** | 9.0 (598 reviews) | 9.3 (16 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.1 (353 reviews) | 9.8 (7 reviews) | 
  | **Product Direction (% positive)** | 9.0 (627 reviews) | 8.8 (19 reviews) | 

---
## Pricing

### OneSignal

#### Entry-Level Pricing

Plan: Free

Price: Free

Description: Start with OneSignal's Free Plan which offers powerful messaging with an easy setup.

Key Features:
- 10,000 free monthly email sends
- Unlimited mobile push sends
- In-App messaging

[Browse all 4 editions](https://www.g2.com/products/onesignal/pricing)

#### Free Trial

Yes

### Pushly

#### Entry-Level Pricing

Plan: Pushly for ECommerce

Price: Contact Us Per Month

Description: Pushly helps ecommerce brands convert anonymous shoppers into high-intent subscribers using web push notifications. Drive product discovery, recover carts, increase repeat purchases, and activate real-time intent data across email, SMS, and paid media without relying on forms or logins.

Key Features:
- High-Intent Subscriber Growth
- Cart Recovery & Purchase Acceleration
- Behavioral & Intent-Based Targeting

[Browse all 2 editions](https://www.g2.com/products/pushly/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Marketing Automation

| Product | Score | Reviews |
|---|---|---|
| **OneSignal** | 8.5/10 | 148 |
| **Pushly** | N/A | N/A |

#### Email Marketing

| Feature | OneSignal | Pushly | 
|---|---|---|
| **Building and Personalizing Emails** | 8.6 (98 reviews) | Not enough data | 
| **Sending Outbound Emails** | 8.9 (96 reviews) | Not enough data | 
| **Manage Email Deliverability** | 8.8 (95 reviews) | Not enough data | 
| **Automated Email Responses** | 8.5 (90 reviews) | Not enough data | 

#### Online Marketing

| Feature | OneSignal | Pushly | 
|---|---|---|
| **Landing Pages and Forms** | Feature Not Available | Not enough data | 
| **Dynamic Content** | 8.7 (95 reviews) | Not enough data | 
| **A/B Testing** | 8.6 (98 reviews) | Not enough data | 
| **Mobile Optimized** | 9.1 (95 reviews) | Not enough data | 
| **Search Tracking and Optimization** | Feature Not Available | Not enough data | 

#### Lead Management

| Feature | OneSignal | Pushly | 
|---|---|---|
| **Marketing Lead Database** | Feature Not Available | Not enough data | 
| **Data Quality Management** | 8.5 (90 reviews) | Not enough data | 
| **Segmentation** | 9.2 (96 reviews) | Not enough data | 
| **Lead Scoring and Grading** | Feature Not Available | Not enough data | 
| **Lead Nurturing** | 8.7 (91 reviews) | Not enough data | 
| **Online Behavior Tracking** | 8.5 (92 reviews) | Not enough data | 
| **Automated Alerts and Tasks** | 8.7 (95 reviews) | Not enough data | 
| **CRM Lead Integration** | 8.4 (85 reviews) | Not enough data | 

#### Campaign Management

| Feature | OneSignal | Pushly | 
|---|---|---|
| **Program Management** | Feature Not Available | Not enough data | 
| **Event / Webinar Marketing** | Feature Not Available | Not enough data | 
| **Calendaring** | Feature Not Available | Not enough data | 
| **Budgeting** | Feature Not Available | Not enough data | 

#### Social

| Feature | OneSignal | Pushly | 
|---|---|---|
| **Social Listening** | Feature Not Available | Not enough data | 
| **Social Sharing** | 8.3 (88 reviews) | Not enough data | 
| **Social Campaigns** | Feature Not Available | Not enough data | 
| **Social Media Engagement** | Feature Not Available | Not enough data | 
| **Social Media Advertising** | Feature Not Available | Not enough data | 

#### Reporting & Analytics

| Feature | OneSignal | Pushly | 
|---|---|---|
| **Basic Reporting** | 8.6 (101 reviews) | Not enough data | 
| **Web Analytics** | 8.5 (88 reviews) | Not enough data | 
| **ROI Analytics** | 8.1 (87 reviews) | Not enough data | 
| **Revenue Analytics** | 8.1 (85 reviews) | Not enough data | 
| **SEO / Keyword Analytics** | Feature Not Available | Not enough data | 

#### Platform

| Feature | OneSignal | Pushly | 
|---|---|---|
| **Customization ** | 8.6 (97 reviews) | Not enough data | 
| **Workflow Capability** | 8.5 (91 reviews) | Not enough data | 
| **User, Role, and Access Management** | 8.3 (100 reviews) | Not enough data | 
| **Internationalization** | 8.2 (61 reviews) | Not enough data | 
| **Sandbox / Test Environments** | 8.2 (63 reviews) | Not enough data | 
| **Performance and Reliability** | 8.9 (100 reviews) | Not enough data | 
| **Output Document Generation** | 8.0 (85 reviews) | Not enough data | 

#### Agentic AI - Marketing Automation

| Feature | OneSignal | Pushly | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Integration

| Feature | OneSignal | Pushly | 
|---|---|---|
| **Data Import & Export Tools** | 8.2 (91 reviews) | Not enough data | 
| **Integration APIs** | 8.6 (99 reviews) | Not enough data | 
| **Breadth of Partner Applications** | 8.1 (89 reviews) | Not enough data | 

### E-Commerce Personalization

| Product | Score | Reviews |
|---|---|---|
| **OneSignal** | N/A | N/A |
| **Pushly** | N/A | N/A |

#### Visitor Behavior

| Feature | OneSignal | Pushly | 
|---|---|---|
| **Monitoring** | Not enough data | Not enough data | 
| **Targeting** | Not enough data | Not enough data | 
| **Guided Selling** | Not enough data | Not enough data | 

#### Templates

| Feature | OneSignal | Pushly | 
|---|---|---|
| **Library** | Not enough data | Not enough data | 
| **Customization** | Not enough data | Not enough data | 
| **Optimization** | Not enough data | Not enough data | 

#### Personalization

| Feature | OneSignal | Pushly | 
|---|---|---|
| **Recommendation** | Not enough data | Not enough data | 
| **Content** | Not enough data | Not enough data | 
| **Cart Abandonment** | Not enough data | Not enough data | 
| **Search** | Not enough data | Not enough data | 
| **Personalization Engine** | Not enough data | Not enough data | 
| **Product Recommendations** | Not enough data | Not enough data | 
| **A/B Testing** | Not enough data | Not enough data | 
| **Personalized Messaging** | Not enough data | Not enough data | 

#### Multichannel

| Feature | OneSignal | Pushly | 
|---|---|---|
| **Web** | Not enough data | Not enough data | 
| **Email** | Not enough data | Not enough data | 
| **Mobile** | Not enough data | Not enough data | 

#### Administration 

| Feature | OneSignal | Pushly | 
|---|---|---|
| **Marketing Campaigns** | Not enough data | Not enough data | 
| **Reports & Analytics** | Not enough data | Not enough data | 
| **User Data** | Not enough data | Not enough data | 
| **Integrations** | Not enough data | Not enough data | 

#### Agentic AI - E-Commerce Personalization

| Feature | OneSignal | Pushly | 
|---|---|---|
| **Natural Language Interaction** | Not enough data | Feature Not Available | 
| **Proactive Assistance** | Not enough data | Feature Not Available | 

### Push Notification

| Product | Score | Reviews |
|---|---|---|
| **OneSignal** | 8.3/10 | 557 |
| **Pushly** | 6.9/10 | 19 |

#### Campaigns

| Feature | OneSignal | Pushly | 
|---|---|---|
| **Customize** | 8.9 (465 reviews) | 8.1 (16 reviews) | 
| **Scheduling** | 9.1 (456 reviews) | 9.0 (16 reviews) | 
| **Retarget** | 8.6 (411 reviews) | 8.1 (16 reviews) | 
| **Segmentation** | 8.8 (461 reviews) | 7.9 (16 reviews) | 
| **Triggered Notifications** | 8.8 (449 reviews) | 7.0 (17 reviews) | 

#### Analytics

| Feature | OneSignal | Pushly | 
|---|---|---|
| **Campaign Performance** | 8.5 (445 reviews) | 7.4 (18 reviews) | 
| **Audience Insights** | 8.4 (439 reviews) | 7.0 (16 reviews) | 

#### Optimization

| Feature | OneSignal | Pushly | 
|---|---|---|
| **A/B Testing** | 8.4 (386 reviews) | 7.6 (16 reviews) | 
| **Personalization** | 8.6 (425 reviews) | 7.4 (16 reviews) | 
| **Rich Notifications** | 8.8 (432 reviews) | 6.9 (16 reviews) | 
| **Integrations** | 8.7 (424 reviews) | 6.5 (17 reviews) | 

#### Agentic AI - Push Notification

| Feature | OneSignal | Pushly | 
|---|---|---|
| **Autonomous Task Execution** | 6.8 (13 reviews) | 4.6 (13 reviews) | 
| **Adaptive Learning** | 7.1 (13 reviews) | 5.0 (13 reviews) | 
| **Proactive Assistance** | 6.8 (13 reviews) | 4.5 (13 reviews) | 

### SMS Marketing

| Product | Score | Reviews |
|---|---|---|
| **OneSignal** | 8.8/10 | 46 |
| **Pushly** | N/A | N/A |

#### Text Messaging

| Feature | OneSignal | Pushly | 
|---|---|---|
| **Bulk SMS** | 9.1 (35 reviews) | Not enough data | 
| **Two-Way Text Messaging** | Feature Not Available | Not enough data | 
| **Text Scheduler** | 9.1 (35 reviews) | Not enough data | 
| **Automatic Replies** | Feature Not Available | Not enough data | 
| **Automatic URL Shortening** | 8.2 (33 reviews) | Not enough data | 
| **MMS Marketing** | 8.5 (34 reviews) | Not enough data | 
| **Personalization** | 8.9 (36 reviews) | Not enough data | 
| **Transactional SMS** | 9.1 (32 reviews) | Not enough data | 

#### SMS Platform

| Feature | OneSignal | Pushly | 
|---|---|---|
| **Reporting** | 8.9 (34 reviews) | Not enough data | 
| **Automation** | 8.8 (34 reviews) | Not enough data | 
| **White Label** | Feature Not Available | Not enough data | 
| **Text-to-Landline** | Feature Not Available | Not enough data | 
| **Short Codes** | 8.5 (31 reviews) | Not enough data | 
| **API Integration** | 9.1 (35 reviews) | Not enough data | 

#### Agentic AI - SMS Marketing

| Feature | OneSignal | Pushly | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Proactive Notification

| Product | Score | Reviews |
|---|---|---|
| **OneSignal** | 8.6/10 | 147 |
| **Pushly** | N/A | N/A |

#### Messaging Channels

| Feature | OneSignal | Pushly | 
|---|---|---|
| **SMS Messaging** | 8.0 (82 reviews) | Feature Not Available | 
| **Email** | 8.7 (95 reviews) | Feature Not Available | 
| **Voice Messaging** | 7.2 (70 reviews) | Feature Not Available | 

#### Administration

| Feature | OneSignal | Pushly | 
|---|---|---|
| **Scheduling** | 9.2 (120 reviews) | Not enough data | 
| **Triggered Notifications** | 9.2 (123 reviews) | Not enough data | 
| **Segmentation** | 9.0 (124 reviews) | Not enough data | 
| **Integrations** | 8.9 (119 reviews) | Not enough data | 

### RCS Business Messaging

| Product | Score | Reviews |
|---|---|---|
| **OneSignal** | N/A | N/A |
| **Pushly** | N/A | N/A |

#### Messaging - RCS Business Messaging

| Feature | OneSignal | Pushly | 
|---|---|---|
| **Personalization** | Not enough data | Not enough data | 
| **Rich Media** | Not enough data | Not enough data | 
| **Interactive Messages** | Not enough data | Not enough data | 
| **Branded Templates** | Not enough data | Not enough data | 
| **Automation** | Not enough data | Not enough data | 
| **Conversational RCS** | Not enough data | Not enough data | 
| **Transactional RCS** | Not enough data | Not enough data | 
| **Promotional RCS** | Not enough data | Not enough data | 

#### Security / Verification - RCS Business Messaging

| Feature | OneSignal | Pushly | 
|---|---|---|
| **Verified Sender** | Not enough data | Not enough data | 
| **Encryption** | Not enough data | Not enough data | 
| **Authentification** | Not enough data | Not enough data | 

#### Analytics / Deliverability - RCS Business Messaging

| Feature | OneSignal | Pushly | 
|---|---|---|
| **Read Receipts** | Not enough data | Not enough data | 
| **Analytics** | Not enough data | Not enough data | 
| **SMS Fallback** | Not enough data | Not enough data | 

#### AI - RCS Business Messaging

| Feature | OneSignal | Pushly | 
|---|---|---|
| **AI** | Not enough data | Not enough data | 

### Mobile Marketing

| Product | Score | Reviews |
|---|---|---|
| **OneSignal** | 8.6/10 | 223 |
| **Pushly** | N/A | N/A |

#### Analysis

| Feature | OneSignal | Pushly | 
|---|---|---|
| **Application Attribution** | 8.7 (97 reviews) | Not enough data | 
| **Campaign Analysis** | 8.7 (170 reviews) ✓ Verified | Not enough data | 
| **Uninstall Tracking** | 8.2 (142 reviews) | Not enough data | 
| **Custom Dashboards** | 8.3 (151 reviews) | Not enough data | 

#### Campaigns

| Feature | OneSignal | Pushly | 
|---|---|---|
| **Proximity Marketing** | 8.7 (147 reviews) ✓ Verified | Not enough data | 
| **Push Notifications** | 9.5 (194 reviews) ✓ Verified | Not enough data | 
| **Bulk SMS** | 8.1 (80 reviews) | Not enough data | 
| **Two-Way Text Messaging** | Feature Not Available | Not enough data | 
| **Email Campaigns** | 8.4 (138 reviews) | Not enough data | 
| **Audience Segmentation** | 8.8 (181 reviews) | Not enough data | 

#### Engagement

| Feature | OneSignal | Pushly | 
|---|---|---|
| **Coupons and Promotions** | 8.2 (135 reviews) | Not enough data | 

#### Platform

| Feature | OneSignal | Pushly | 
|---|---|---|
| **Optimization** | 8.9 (148 reviews) | Not enough data | 
| **Integrations - Mobile Marketing** | 9.0 (156 reviews) ✓ Verified | Not enough data | 
| **Internationalization** | 8.7 (141 reviews) | Not enough data | 

#### Agentic AI - Mobile Marketing

| Feature | OneSignal | Pushly | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (2):** [Push Notification Software](https://www.g2.com/categories/push-notification), [Proactive Notification Software](https://www.g2.com/categories/proactive-notification)

**Unique to OneSignal (4):** [Mobile Marketing Software](https://www.g2.com/categories/mobile-marketing), [Marketing Automation Software](https://www.g2.com/categories/marketing-automation), [SMS Marketing Software](https://www.g2.com/categories/sms-marketing), [ RCS Business Messaging Software](https://www.g2.com/categories/rcs-business-messaging)

**Unique to Pushly (1):** [E-Commerce Personalization Software](https://www.g2.com/categories/e-commerce-personalization)


---
## Reviewer Demographics

### By Company Size

| Segment | OneSignal | Pushly | 
|---|---|---|
| **Small-Business** | 64.9% | 43.5% | 
| **Mid-Market** | 28.2% | 30.4% | 
| **Enterprise** | 6.9% | 26.1% | 

### By Industry

#### OneSignal

- **Computer Software:** 12.8%
- **Information Technology and Services:** 10.0%
- **Financial Services:** 6.0%
- **Health, Wellness and Fitness:** 4.4%
- **Online Media:** 3.9%
- **Computer Games:** 3.9%
- **Entertainment:** 3.7%
- **Marketing and Advertising:** 3.1%
- **Consumer Services:** 2.9%
- **Education Management:** 2.6%
- **Other:** 46.5%

#### Pushly

- **Online Media:** 53.3%
- **Publishing:** 13.3%
- **Entertainment:** 10.0%
- **Broadcast Media:** 10.0%
- **Writing and Editing:** 3.3%
- **Sports:** 3.3%
- **Newspapers:** 3.3%
- **Consumer Electronics:** 3.3%

---
## Alternatives

### Alternatives to OneSignal

- [Braze](https://www.g2.com/products/braze/reviews) — 4.5/5 stars (1684 reviews)
- [MoEngage](https://www.g2.com/products/moengage/reviews) — 4.5/5 stars (524 reviews)
- [Iterable](https://www.g2.com/products/iterable/reviews) — 4.4/5 stars (825 reviews)
- [Customer.io](https://www.g2.com/products/customer-io/reviews) — 4.4/5 stars (836 reviews)
- [Insider One](https://www.g2.com/products/insider-one/reviews) — 4.8/5 stars (1382 reviews)
- [CleverTap](https://www.g2.com/products/clevertap/reviews) — 4.6/5 stars (664 reviews)
- [WebEngage](https://www.g2.com/products/webengage/reviews) — 4.5/5 stars (765 reviews)
- [Pushwoosh](https://www.g2.com/products/pushwoosh/reviews) — 4.4/5 stars (49 reviews)
- [Klaviyo](https://www.g2.com/products/klaviyo/reviews) — 4.6/5 stars (1355 reviews)
- [SendPulse](https://www.g2.com/products/sendpulse/reviews) — 4.6/5 stars (714 reviews)

### Alternatives to Pushly

- [Netcore Customer Engagement Platform](https://www.g2.com/products/netcore-customer-engagement-platform/reviews) — 4.5/5 stars (568 reviews)
- [MoEngage](https://www.g2.com/products/moengage/reviews) — 4.5/5 stars (524 reviews)
- [Brevo Marketing Platform](https://www.g2.com/products/brevo-marketing-platform/reviews) — 4.5/5 stars (2571 reviews)
- [GetResponse](https://www.g2.com/products/getresponse/reviews) — 4.3/5 stars (1127 reviews)
- [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) — 4.6/5 stars (767 reviews)
- [WebEngage](https://www.g2.com/products/webengage/reviews) — 4.5/5 stars (765 reviews)
- [SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews) — 4.3/5 stars (630 reviews)
- [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — 4.4/5 stars (14703 reviews)
- [Zendesk for Customer Service](https://www.g2.com/products/zendesk-for-customer-service/reviews) — 4.3/5 stars (6981 reviews)
- [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) — 4.0/5 stars (4628 reviews)

---
## Top Discussions

### OneSignal

- Title: [What is OneSignal used for?](https://www.g2.com/discussions/what-is-onesignal-used-for) — 3 comments, 3 upvotes
  > **Top comment:** "OneSignal is a customer engagement platform primarily used for sending push notifications, email notifications, and in-app messaging. 

"
- Title: [Is One signal a good push notifications service](https://www.g2.com/discussions/is-one-signal-a-good-push-notifications-service) — 3 comments, 1 upvote
  > **Top comment:** "Yes it is"
- Title: [When will you add monitization options?](https://www.g2.com/discussions/24867-when-will-you-add-monitization-options) — 2 comments, 1 upvote
  > **Top comment:** "in my opinion and experience using one signal, you cant monetize the message itself, but you can direct your users to any monetized website and read..."
- Title: [Easy to use](https://www.g2.com/discussions/onesignal-easy-to-use) — 1 comment, 1 upvote
  > **Top comment:** "Certainly"
- Title: [How can I download a report of the goblad outcomes of my push notifications](https://www.g2.com/discussions/how-can-i-download-a-report-of-the-goblad-outcomes-of-my-push-notifications) — 1 comment, 1 upvote
  > **Top comment:** "you need to update your plan to a paid plan ... then you can export it from the page of the message, below the chart."

### Pushly

- Title: [What is Pushly used for?](https://www.g2.com/discussions/what-is-pushly-used-for) — 1 comment *(includes official response)*
  > **Top comment:** "Pushly is a web push notification platform designed to help publishers, marketers, and e-commerce brands engage their audiences through personalized browser..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/onesignal-vs-pushly)