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Compare Cake Equity and Pulley 
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Cake Equity
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At a Glance
Market Segments
Small-Business (85.1% of reviews)
Small-Business (93.3% of reviews)
Entry-Level Pricing
Free 5 Stakeholders Per Month
Starting at $1,200.00 25 Stakeholders Per Year
Cake Equity
Star Rating
(114)4.8 out of 5
Market Segments
Small-Business (85.1% of reviews)
Pros & Cons
Entry-Level Pricing
Free 5 Stakeholders Per Month
Browse all 4 pricing plansPulley
Star Rating
(130)4.7 out of 5
Market Segments
Small-Business (93.3% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $1,200.00 25 Stakeholders Per Year
Free Trial is available
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Cake Equity excels in user satisfaction, boasting a significantly higher overall score compared to Pulley. Users appreciate the platform's intuitive design and ease of navigation, with one reviewer highlighting, "The UX! The customer service. The team intelligence. SO easy to use and understand."
- According to verified reviews, Cake Equity has a more robust implementation process, with users noting its quick onboarding and straightforward setup. Reviewers have mentioned that the platform is "very easy to use and has everything we need," which contrasts with Pulley's slightly more complex setup experience.
- Users say that Cake Equity's customer support is top-notch, receiving high praise for responsiveness and helpfulness. One user remarked on the "ease of use of the platform and functionality," while Pulley users also appreciate their support but noted it may not be as consistently high as Cake Equity's.
- Reviewers mention that Cake Equity shines in its modeling functions, which are particularly useful for small businesses. Users have expressed satisfaction with the platform's capabilities, stating, "The user experience is easy to navigate and looks good," while Pulley, although competitive, does not receive the same level of enthusiasm for its modeling features.
- G2 reviewers highlight that both platforms are user-friendly, but Cake Equity edges out with a slightly higher ease of use rating. Users have commented on the "intuitive onboarding wizard" that Cake Equity offers, making it a preferred choice for those new to equity management.
- According to recent feedback, while both platforms provide solid reporting and visualization tools, Cake Equity's features are often described as more accessible and visually appealing. Users have noted that the modeling function is "very useful," which may give it an advantage over Pulley's offerings in this area.
Pricing
Entry-Level Pricing
Cake Equity
Free
Free
5 Stakeholders Per Month
- Access to Starter & Growth features
- Includes cap table, stock options, and SAFE notes
Pulley
Startup
Starting at $1,200.00
25 Stakeholders Per Year
- Cap table management
- Share Certificate
- Electronically send & sign option grants, SAFEs, etc.
Free Trial
Cake Equity
Free Trial is available
Pulley
Free Trial is available
Ratings
Meets Requirements
9.2
89
9.3
83
Ease of Use
9.2
106
9.0
86
Ease of Setup
9.2
87
8.8
77
Ease of Admin
9.1
60
9.0
65
Quality of Support
9.8
86
9.6
82
Has the product been a good partner in doing business?
9.6
61
9.5
63
Product Direction (% positive)
9.9
89
9.2
71
Features by Category
Platform Basics
8.7
81
8.6
42
Platform Data
8.9
82
8.8
44
8.9
24
8.6
41
9.1
82
9.1
46
Platform Content
8.6
77
8.6
41
Platform Additional Functionality
9.3
82
9.6
52
8.0
68
9.5
36
8.9
73
9.2
38
Agentic AI - Equity Management
6.4
11
Not enough data
Agentic AI - Accounting & Finance
Not enough data
Not enough data
Categories
Categories
Shared Categories
Cake Equity and Pulley are categorized as Equity Management
Unique Categories
Cake Equity has no unique categories
Pulley has no unique categories
Reviews
Reviewers' Company Size
Cake Equity
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Pulley
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
18.0%
Information Technology and Services
15.3%
Financial Services
13.5%
Health, Wellness and Fitness
5.4%
Food & Beverages
3.6%
Other
44.1%
Computer Software
35.3%
Information Technology and Services
15.1%
Financial Services
6.7%
Biotechnology
4.2%
Health, Wellness and Fitness
2.5%
Other
36.1%
Discussions
Cake Equity has no discussions with answers
Pulley has no discussions with answers
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