# Publer vs metricool Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Publer excels in user satisfaction, with a higher overall rating compared to Metricool. Users appreciate its intuitive interface and the ease of managing multiple brands, highlighting features like social automation and Canva integration that streamline content publishing.
- **Users say** that Metricool offers a very intuitive user interface, making it easy to navigate and schedule posts. The platform's unique feature of suggesting the best times to post based on audience activity is particularly praised, helping users optimize their social media engagement.
- **Reviewers mention** that Publer's implementation process is quick and straightforward, with many users noting the platform's reliability and efficiency in handling social media management tasks. This ease of setup is a significant advantage for small businesses looking to get started quickly.
- **According to verified reviews** , Metricool's analytics capabilities are valued by users, providing insights that help in understanding audience behavior. However, some users feel that while the analytics are useful, they may not be as comprehensive as those offered by Publer.
- **G2 reviewers highlight** that Publer's support quality is notably high, with users feeling well-supported in their social media management efforts. This contrasts with Metricool, where some users have expressed a desire for more responsive customer support.
- **Users report** that while both platforms are free to start, Publer's extensive features and higher satisfaction ratings make it a more appealing choice for small businesses. Metricool, while simple and effective, may not offer the same level of flexibility and advanced features that some users seek.



| | Publer | metricool | 
|---|---|---|
| **Star Rating** | 4.7 out of 5 | 4.5 out of 5 | 
| **Total Reviews** | 513 | 97 | 
| **Largest Market Segment** | Small-Business (95.6% of reviews) | Small-Business (88.4% of reviews) | 
| **Entry Level Price** | $0.00 | $0.00 | 

---
## Top Pros & Cons

### Publer

Pros:
- Post Scheduling (53 reviews)
- Ease of Use (45 reviews)

Cons:
- Lack of Analytics (15 reviews)
- Limited Features (13 reviews)

### metricool

Pros:
- Ease of Use (9 reviews)
- Scheduling (9 reviews)

Cons:
- Expensive (4 reviews)
- Missing Features (4 reviews)

---
## Ratings Comparison
| Rating | Publer | metricool | 
|---|---|---|
  | **Meets Requirements** | 9.2 (427 reviews) | 8.6 (79 reviews) | 
  | **Ease of Use** | 9.5 (430 reviews) | 9.1 (83 reviews) | 
  | **Ease of Setup** | 9.5 (307 reviews) | 9.2 (67 reviews) | 
  | **Ease of Admin** | 9.5 (178 reviews) | 9.2 (49 reviews) | 
  | **Quality of Support** | 9.4 (369 reviews) | 9.0 (68 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.6 (171 reviews) | 9.2 (46 reviews) | 
  | **Product Direction (% positive)** | 9.7 (408 reviews) | 9.2 (73 reviews) | 

---
## Pricing

### Publer

#### Entry-Level Pricing

Plan: Free

Price: $0.00

Description: Perfect for personal use

Key Features:
- 5 Social Accounts (Facebook Pages & Groups, Twitter, LinkedIn Profiles & Companies)
- 10 Pending Scheduled Posts per Social Account
- 24 Saved Drafts

[Browse all 3 editions](https://www.g2.com/products/publer/pricing)

#### Free Trial

Yes

### metricool

#### Entry-Level Pricing

Plan: FREE

Price: $0.00

Description: Enjoy Metricool free plan for life.

Key Features:
- 1 brand
- Manage all your brands’ social networks (except LinkedIn and Twitter)
- Schedule up to 20 posts per month

[Browse all 4 editions](https://www.g2.com/products/metricool/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Social Media Analytics

| Product | Score | Reviews |
|---|---|---|
| **Publer** | N/A | N/A |
| **metricool** | 8.5/10 | 55 |

#### Social Analytics

| Feature | Publer | metricool | 
|---|---|---|
| **Competitor Analysis** | Not enough data | 8.7 (44 reviews) | 
| **Follower Analysis** | Not enough data | 9.1 (45 reviews) | 
| **Post Performance** | Not enough data | 9.2 (49 reviews) | 
| **Paid Campaign Tracking** | Not enough data | 7.8 (43 reviews) | 
| **Attribution** | Not enough data | 8.1 (45 reviews) | 
| **Hashtag Analytics** | Not enough data | 8.7 (41 reviews) | 
| **Sentiment Analysis** | Not enough data | Feature Not Available | 

#### Reports & Dashboards

| Feature | Publer | metricool | 
|---|---|---|
| **Report Customizability** | Not enough data | 8.5 (47 reviews) | 
| **Report Exporting** | Not enough data | 8.9 (47 reviews) | 
| **Scalability** | Not enough data | 8.9 (50 reviews) | 
| **White Label** | Not enough data | 8.0 (41 reviews) | 

#### Agentic AI - Social Media Analytics

| Feature | Publer | metricool | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.1 (6 reviews) | 
| **Cross-system Integration** | Not enough data | 8.3 (6 reviews) | 
| **Adaptive Learning** | Not enough data | 8.6 (7 reviews) | 
| **Proactive Assistance** | Not enough data | 8.8 (8 reviews) | 
| **Decision Making** | Not enough data | 7.9 (7 reviews) | 

### Social Media Management

| Product | Score | Reviews |
|---|---|---|
| **Publer** | 8.5/10 | 389 |
| **metricool** | 8.6/10 | 53 |

#### Content & Collaboration

| Feature | Publer | metricool | 
|---|---|---|
| **Content Calendar** | 9.5 (334 reviews) | 9.4 (49 reviews) | 
| **Content Library** | 8.9 (303 reviews) | 8.5 (46 reviews) | 
| **Shared Inbox** | Feature Not Available | 8.4 (48 reviews) | 
| **Approval Workflows** | 8.9 (250 reviews) | 8.7 (46 reviews) | 
| **Users and Permissions** | 9.0 (274 reviews) | 9.0 (45 reviews) | 
| **Content Creation** | 9.0 (296 reviews) | 9.0 (44 reviews) | 

#### Social Management

| Feature | Publer | metricool | 
|---|---|---|
| **Social Analytics** | 8.6 (310 reviews) | 9.1 (51 reviews) | 
| **Social Publishing** | 9.7 (373 reviews) | 9.3 (52 reviews) | 
| **Campaign Optimization** | Feature Not Available | 8.4 (49 reviews) | 
| **Social Engagement** | Feature Not Available | 8.6 (50 reviews) | 
| **Social Ads** | Feature Not Available | 8.0 (45 reviews) | 
| **Campaign Planning** | Feature Not Available | 8.6 (44 reviews) | 
| **Hashtag Capabilites** | 8.8 (181 reviews) | 8.2 (46 reviews) | 

#### Agentic AI - Social Media Management

| Feature | Publer | metricool | 
|---|---|---|
| **Autonomous Task Execution** | 7.6 (44 reviews) | 8.1 (6 reviews) | 
| **Multi-step Planning** | 8.0 (46 reviews) | 8.9 (6 reviews) | 
| **Cross-system Integration** | 8.7 (49 reviews) | 8.9 (6 reviews) | 
| **Adaptive Learning** | 7.8 (44 reviews) | 7.7 (5 reviews) | 
| **Natural Language Interaction** | 8.1 (44 reviews) | 8.3 (6 reviews) | 
| **Proactive Assistance** | 7.9 (43 reviews) | 8.6 (6 reviews) | 
| **Decision Making** | 7.7 (42 reviews) | 8.9 (6 reviews) | 

---
## Categories
**Shared Categories (1):** [Social Media Management Tools](https://www.g2.com/categories/social-media-mgmt)


**Unique to metricool (2):** [Social Media Analytics Software](https://www.g2.com/categories/social-media-analytics), [Social Media Suites](https://www.g2.com/categories/social-media-suites)


---
## Reviewer Demographics

### By Company Size

| Segment | Publer | metricool | 
|---|---|---|
| **Small-Business** | 95.6% | 88.4% | 
| **Mid-Market** | 3.8% | 10.5% | 
| **Enterprise** | 0.6% | 1.1% | 

### By Industry

#### Publer

- **Marketing and Advertising:** 25.4%
- **Information Technology and Services:** 6.2%
- **Entertainment:** 4.2%
- **Consulting:** 4.0%
- **Computer Software:** 3.4%
- **Online Media:** 3.0%
- **Health, Wellness and Fitness:** 3.0%
- **Retail:** 3.0%
- **Education Management:** 2.4%
- **Real Estate:** 2.2%
- **Other:** 43.3%

#### metricool

- **Marketing and Advertising:** 40.2%
- **Education Management:** 8.7%
- **Online Media:** 4.3%
- **Real Estate:** 4.3%
- **Consulting:** 4.3%
- **Automotive:** 2.2%
- **Information Technology and Services:** 2.2%
- **Professional Training & Coaching:** 2.2%
- **Health, Wellness and Fitness:** 2.2%
- **E-Learning:** 2.2%
- **Other:** 27.2%

---
## Alternatives

### Alternatives to Publer

- [Hootsuite](https://www.g2.com/products/hootsuite/reviews) — 4.3/5 stars (7263 reviews)
- [Buffer](https://www.g2.com/products/buffer/reviews) — 4.3/5 stars (1040 reviews)
- [SocialBee](https://www.g2.com/products/socialbee/reviews) — 4.7/5 stars (477 reviews)
- [Later Social](https://www.g2.com/products/later-social/reviews) — 4.5/5 stars (384 reviews)
- [Loomly](https://www.g2.com/products/loomly/reviews) — 4.6/5 stars (1796 reviews)
- [ContentStudio](https://www.g2.com/products/contentstudio/reviews) — 4.6/5 stars (353 reviews)
- [SocialPilot](https://www.g2.com/products/socialpilot/reviews) — 4.5/5 stars (844 reviews)
- [Vista Social](https://www.g2.com/products/vista-social/reviews) — 4.8/5 stars (1100 reviews)
- [RADAAR](https://www.g2.com/products/radaar/reviews) — 4.7/5 stars (326 reviews)
- [Zoho Social](https://www.g2.com/products/zoho-social/reviews) — 4.6/5 stars (2924 reviews)

### Alternatives to metricool

- [Hootsuite](https://www.g2.com/products/hootsuite/reviews) — 4.3/5 stars (7263 reviews)
- [Sprout Social](https://www.g2.com/products/sprout-social/reviews) — 4.4/5 stars (6428 reviews)
- [Loomly](https://www.g2.com/products/loomly/reviews) — 4.6/5 stars (1796 reviews)
- [SocialPilot](https://www.g2.com/products/socialpilot/reviews) — 4.5/5 stars (844 reviews)
- [Later Social](https://www.g2.com/products/later-social/reviews) — 4.5/5 stars (384 reviews)
- [Zoho Social](https://www.g2.com/products/zoho-social/reviews) — 4.6/5 stars (2924 reviews)
- [Tailwind](https://www.g2.com/products/tailwind/reviews) — 4.3/5 stars (142 reviews)
- [Agorapulse](https://www.g2.com/products/agorapulse/reviews) — 4.5/5 stars (971 reviews)
- [Buffer](https://www.g2.com/products/buffer/reviews) — 4.3/5 stars (1040 reviews)
- [Sendible](https://www.g2.com/products/sendible/reviews) — 4.5/5 stars (904 reviews)

---
## Top Discussions

### Publer

- Title: [whatsapp and wordpress integration ?](https://www.g2.com/discussions/50653-whatsapp-and-wordpress-integration) — 5 comments, 1 upvote *(includes official response)*
  > **Top comment:** "Hello,

Scheduling Wordpress posts is coming this quarter:

You can subscribe for updates here: https://feedback.publer.io/199

Regarding Whatsapp, not..."
- Title: [Why do I have to reauthenticationned myself on every account each time ?](https://www.g2.com/discussions/51000-why-do-i-have-to-reauthenticationned-myself-on-every-account-each-time) — 2 comments, 1 upvote *(includes official response)*
  > **Top comment:** "Hi Clémence,

If it is for Facebook/Instagram, the following article should..."
- Title: [What is Publer used for?](https://www.g2.com/discussions/what-is-publer-used-for) — 1 comment
  > **Top comment:** "Publer is used for managing your social media posts. This management entails scheduling posts, convenience of creating for multiple platforms at once, and a..."
- Title: [Resharing](https://www.g2.com/discussions/45473-resharing) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Hi Russ,

Can you be more specific? What are you trying to achieve?

Thank you"

### metricool

- Title: [What is metricool used for?](https://www.g2.com/discussions/what-is-metricool-used-for) — 2 comments
  > **Top comment:** "Metricool is used to save time managing social media, centralize all your accounts in one place, and measure results with clear reports."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/publer-vs-metricool)