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Compare Propensity and ZoomInfo Operations 
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At a Glance
Market Segments
Small-Business (64.3% of reviews)
Mid-Market (65.7% of reviews)
Entry-Level Pricing
Free Trial Per Month
Contact Us
Propensity
Star Rating
(29)4.8 out of 5
Market Segments
Small-Business (64.3% of reviews)
Pros & Cons
Entry-Level Pricing
Free Trial Per Month
Browse all 3 pricing plansZoomInfo Operations
Star Rating
(350)4.4 out of 5
Market Segments
Mid-Market (65.7% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Learn more about ZoomInfo OperationsSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that ZoomInfo Operations excels in Lead Generation with a high score of 8.9 for its Lead Builder feature, which allows for effective targeting and segmentation of leads, while Propensity's lead generation capabilities are less robust, scoring lower in this area.
- Reviewers mention that Propensity shines in Quality of Support, achieving an impressive score of 9.9, indicating that users find their customer service to be highly responsive and helpful, whereas ZoomInfo Operations, while still good, scores lower at 8.6.
- G2 users highlight that ZoomInfo Operations offers superior Data Import & Export Tools with a score of 9.5, making it easier for users to manage their data effectively, while Propensity's tools in this area are not as highly rated.
- Users on G2 report that Propensity's Account Data Availability is exceptional, scoring a perfect 10.0, which allows users to access comprehensive account information, while ZoomInfo Operations scores slightly lower at 8.3.
- Reviewers say that ZoomInfo Operations provides a more comprehensive Lead Intelligence suite, particularly in Lead Validation and Lead Enrichment, both scoring above 8.7, whereas Propensity's lead intelligence features are rated lower, indicating a potential gap in functionality.
- Users report that Propensity's Predictive Scoring feature, while useful, scores only 5.3, which is significantly lower than ZoomInfo Operations' score of 8.3, suggesting that users may find ZoomInfo's predictive capabilities more reliable and effective for their needs.
Pricing
Entry-Level Pricing
Propensity
Free Trial
Free Trial
Per Month
Try before you buy. Identify your top 100 in-market accounts including intent data for free.
- RECEIVE YOUR TOP 100 ACCOUNTS WEEKLY
- WEBSITE TRACKING AND DE-ANONYMIZATION
- VIEW INTENT DATA
ZoomInfo Operations
ZoomInfo Operations
Contact Us
Data orchestration and automation platform that enriches, cleanses, and maintains accurate B2B data across your CRM and marketing automation systems in real-time.
- Automated deduplication and merge rules
- Contact and company data enrichment
- Lead-to-account matching
Free Trial
Propensity
Free Trial is available
ZoomInfo Operations
Free Trial is available
Ratings
Meets Requirements
9.3
21
8.7
287
Ease of Use
9.0
26
8.4
295
Ease of Setup
9.0
21
8.5
217
Ease of Admin
8.5
10
8.7
152
Quality of Support
9.8
21
8.6
273
Has the product been a good partner in doing business?
9.7
10
9.0
150
Product Direction (% positive)
10.0
20
8.5
283
Features by Category
Lead Intelligence
Not enough data
8.7
54
|
Verified
9.3
5
8.2
56
8.7
5
8.5
56
Lead Management
9.0
5
9.0
61
8.0
5
8.3
54
10.0
5
8.8
59
Marketing Campaigns
8.0
5
8.1
55
Feature Not Available
8.1
55
8.3
5
7.9
55
7.3
5
8.2
51
7.7
5
8.4
54
Campaign Execution
Feature Not Available
8.1
50
8.7
5
8.4
54
9.7
5
8.4
53
7.3
5
8.3
53
Agentic AI - Account Data Management
Not enough data
8.3
24
Not enough data
8.2
24
Not enough data
8.8
24
Not enough data
8.5
24
Not enough data
8.7
22
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Availability
9.0
8
8.9
16
10.0
7
8.8
17
8.7
5
7.7
16
Platform Additional Functionality
9.0
8
8.3
15
9.0
7
8.3
17
8.1
7
Not enough data
7.4
7
7.9
16
9.0
7
8.3
17
Platform Basics
9.0
5
Not enough data
9.3
5
Not enough data
9.3
5
9.2
6
Not enough data
Not enough data
Not enough data
Not enough data
Platform Data
9.3
5
Not enough data
9.0
5
Not enough data
Platform Additional Functionality
9.3
5
9.3
5
Agentic AI - Account-Based Orchestration Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Artificial Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Account-Based Web and Content ExperiencesHide 4 FeaturesShow 4 Features
Not enough data
Not enough data
Platform Basics
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Platform Reporting
9.4
6
Not enough data
8.7
5
Not enough data
Platform Basics
9.8
7
Not enough data
Platform Data
9.4
8
Not enough data
9.0
8
Not enough data
Platform Additional Functionality
Feature Not Available
Not enough data
9.4
9
Not enough data
Agentic AI - Account-Based Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Intelligence
Not enough data
8.7
41
|
Verified
Not enough data
8.7
40
|
Verified
Not enough data
9.0
38
|
Verified
Not enough data
9.0
35
|
Verified
Not enough data
8.7
35
Agentic AI - Lead Intelligence
Not enough data
8.2
12
Matching
Not enough data
9.1
29
Not enough data
8.5
27
Not enough data
8.3
35
Routing
Not enough data
8.8
30
Not enough data
8.7
29
Not enough data
9.2
25
Not enough data
9.0
26
Platform Operations
Not enough data
9.0
24
Not enough data
8.5
25
Not enough data
9.0
38
Not enough data
8.7
25
Not enough data
9.1
30
Not enough data
9.0
35
Not enough data
Not enough data
Not enough data
Not enough data
Data Management
Not enough data
8.5
10
Not enough data
8.5
10
Not enough data
7.8
10
Data as a Service
Not enough data
8.3
10
Not enough data
7.7
10
Architecture
Not enough data
8.0
10
Not enough data
7.7
10
Agentic AI - Lead Scoring
Not enough data
8.4
16
Not enough data
8.2
16
Not enough data
9.1
16
Not enough data
8.7
15
Attribution
Not enough data
8.9
27
|
Verified
Not enough data
8.6
37
|
Verified
Not enough data
8.5
27
|
Verified
Discovery
Not enough data
8.8
26
Not enough data
9.0
40
|
Verified
Not enough data
8.9
42
|
Verified
Management
Not enough data
8.5
27
Not enough data
8.5
38
|
Verified
Platform
Not enough data
8.5
42
|
Verified
Not enough data
8.9
40
Agentic AI - Marketing Account Intelligence
Not enough data
8.3
8
Not enough data
8.1
8
Not enough data
9.0
8
Not enough data
7.9
8
Lead Intelligence
Not enough data
8.4
47
Not enough data
8.7
47
Not enough data
7.9
43
|
Verified
Lead Management
Not enough data
8.9
44
Not enough data
8.2
46
Not enough data
8.9
45
Marketing Campaigns
Not enough data
7.6
28
Not enough data
7.6
28
Not enough data
7.5
27
Not enough data
7.8
29
Not enough data
8.2
30
Data Availability - Marketing Account Intelligence
Not enough data
7.9
22
Data Accuracy - Marketing Account Intelligence
Not enough data
8.8
21
Agentic AI - Account-Based Analytics
Not enough data
8.5
9
Not enough data
8.3
9
Not enough data
8.7
9
Not enough data
8.0
9
Not enough data
8.3
9
Lead Intelligence
8.9
6
8.0
16
9.8
7
7.5
17
9.7
6
8.4
16
Lead Management
8.8
7
8.6
16
9.2
6
7.5
16
9.8
7
8.0
17
Marketing Campaigns
8.3
6
8.4
16
8.1
6
7.2
16
9.3
5
7.3
16
Not enough data
6.9
16
8.0
5
8.5
17
Not enough data
7.7
17
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Functionality
Not enough data
9.0
95
Not enough data
8.9
99
Not enough data
8.9
97
Not enough data
8.8
97
Not enough data
8.8
72
Management
Not enough data
8.5
82
Not enough data
8.9
92
Not enough data
8.7
59
Not enough data
8.7
61
Not enough data
8.6
58
Generative AI
Not enough data
8.1
38
Not enough data
8.5
38
Categories
Categories
Shared Categories
Propensity and ZoomInfo Operations are categorized as Account-Based Orchestration Platforms, Account-Based Analytics, Buyer Intent Data Providers, and Account Data Management
Unique Categories
Propensity is categorized as Account-Based Advertising and Account-Based Web and Content Experiences
ZoomInfo Operations is categorized as Data as a Service (DaaS), Lead-to-Account Matching and Routing, Marketing Account Intelligence, Lead Intelligence, Lead Scoring, and Data Quality
Reviews
Reviewers' Company Size
Propensity
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
ZoomInfo Operations
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Information Technology and Services
21.4%
Marketing and Advertising
17.9%
Non-Profit Organization Management
10.7%
Computer & Network Security
10.7%
Hospital & Health Care
7.1%
Other
32.1%
Computer Software
32.6%
Information Technology and Services
18.8%
Marketing and Advertising
6.5%
Financial Services
5.3%
Market Research
2.9%
Other
33.8%
Alternatives
Discussions
Propensity has no discussions with answers
ZoomInfo Operations has no discussions with answers
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