Introducing G2.ai, the future of software buying.Try now
Compare Powtoon and Semrush 
Featured Products
Sponsored
You’re seeing this ad based on the product’s relevance to this page. Sponsored content does not receive preferential treatment in any of G2’s ratings.
Adaptify SEO
Visit Website
Sponsored
You’re seeing this ad based on the product’s relevance to this page. Sponsored content does not receive preferential treatment in any of G2’s ratings.
Meltwater
Visit Website
Sponsored
You’re seeing this ad based on the product’s relevance to this page. Sponsored content does not receive preferential treatment in any of G2’s ratings.
Scrunch AI
Visit Website
At a Glance
Market Segments
Small-Business (57.8% of reviews)
Small-Business (65.1% of reviews)
Entry-Level Pricing
No pricing available
$139.94 Per Month
Powtoon
Star Rating
(236)4.4 out of 5
Market Segments
Small-Business (57.8% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about PowtoonSemrush
Star Rating
(3,059)4.5 out of 5
Market Segments
Small-Business (65.1% of reviews)
Pros & Cons
Entry-Level Pricing
$139.94 Per Month
Free Trial is available
Browse all 5 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Semrush excels in SEO capabilities, particularly with its Keyword Research feature, which has a high rating of 9.1. In contrast, Powtoon focuses more on Content Creation tools, receiving a commendable score of 9.3, making it ideal for users looking to create engaging visual content.
- Reviewers mention that Semrush's SEO Auditing feature is highly effective, with a score of 9.2, helping businesses optimize their online presence. On the other hand, Powtoon users appreciate the Slide Design and Presenter Tools, both rated at 9.1, which enhance the quality of presentations.
- G2 users highlight that Semrush's Competitor Analysis feature scores 9.0, providing valuable insights into market positioning. Conversely, Powtoon users report satisfaction with its Template Library, which has a score of 9.2, allowing for quick and easy content creation.
- Users on G2 indicate that Semrush's Social Analytics tools, particularly Post Performance, rated at 8.9, are beneficial for tracking engagement. In contrast, Powtoon shines with its Animations feature, which users say enhances the visual appeal of their projects.
- Reviewers mention that Semrush's Reporting capabilities, especially Custom Reports rated at 9.0, are robust for data analysis. Powtoon, however, is noted for its Distribution Features, which scored 8.8, making it easier for users to share their content across various platforms.
- Users report that Semrush's Quality of Support is rated at 8.6, indicating reliable customer service. In contrast, Powtoon users appreciate the Editing and Approval Tools, which scored 8.6, facilitating smoother collaboration on projects.
Pricing
Entry-Level Pricing
Powtoon
No pricing availableSemrush
Pro
$139.94
Per Month
For freelancers, startups and in-house marketers with limited budget. Run your SEO, PPC, SMM and content projects with 40+ advanced tools and know your competitors’ traffic sources, rankings, social media results & more.
- 10,000 results per report
- 3,000 reports per day
- Display advertising research
Free Trial
Powtoon
Free Trial is available
Semrush
Free Trial is available
Ratings
Meets Requirements
8.7
175
8.8
2,471
Ease of Use
8.7
177
8.3
2,496
Ease of Setup
9.3
49
8.6
1,703
Ease of Admin
9.0
43
8.6
1,276
Quality of Support
8.5
150
8.6
2,167
Has the product been a good partner in doing business?
8.7
41
8.7
1,256
Product Direction (% positive)
8.0
165
8.8
2,381
Features by Category
Metrics
Not enough data
8.4
433
Not enough data
8.3
427
Not enough data
7.9
409
Not enough data
7.7
383
Not enough data
7.4
372
Not enough data
7.5
366
Not enough data
7.4
369
Not enough data
7.5
379
Not enough data
7.1
364
Reporting
Not enough data
8.0
420
Not enough data
8.2
410
Not enough data
7.8
395
Not enough data
7.7
395
Not enough data
7.9
390
Not enough data
7.6
370
Not enough data
8.0
404
Other
Not enough data
7.7
382
Not enough data
8.1
395
Not enough data
7.7
384
Not enough data
8.0
386
Not enough data
7.4
351
Not enough data
7.0
331
Not enough data
7.6
350
Agentic AI - Digital Analytics
Not enough data
6.6
44
Not enough data
7.3
44
Not enough data
6.9
44
Not enough data
7.0
42
Administration
Not enough data
7.7
361
Not enough data
7.4
348
Not enough data
8.5
401
Not enough data
8.3
392
Social Analytics
Not enough data
8.9(won by default)
289
Not enough data
8.5(won by default)
270
Not enough data
8.7(won by default)
276
Not enough data
8.2(won by default)
243
Not enough data
Feature Not Available
Not enough data
8.1(won by default)
213
Not enough data
8.1(won by default)
209
Reports & Dashboards
Not enough data
8.4(won by default)
273
Not enough data
8.8(won by default)
281
Not enough data
8.7(won by default)
267
Not enough data
7.9(won by default)
206
Agentic AI - Social Media Analytics
Not enough data
7.3(won by default)
20
Not enough data
7.2(won by default)
20
Not enough data
7.8(won by default)
20
Not enough data
8.1(won by default)
20
Not enough data
7.9(won by default)
20
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
9.2
42
Not enough data
9.2
40
Not enough data
9.3
40
Not enough data
Platform Content
8.2
32
Not enough data
9.2
42
Not enough data
9.2
40
Not enough data
8.9
34
Not enough data
Platform Additional Functionality
Feature Not Available
Not enough data
8.5
34
Not enough data
8.8
33
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Listing Management
Not enough data
8.6
238
|
Verified
Not enough data
8.2
235
|
Verified
Not enough data
8.5
238
|
Verified
Not enough data
8.5
250
|
Verified
Performance
Not enough data
8.3
257
|
Verified
Not enough data
8.7
263
|
Verified
Training & eLearning
9.4
8
Not enough data
9.0
10
Not enough data
Agentic AI - Course Authoring
Not enough data
Not enough data
Not enough data
Not enough data
Training & eLearning
9.0
13
Not enough data
9.0
10
Not enough data
Local Search Optimization
Not enough data
8.9
586
|
Verified
Not enough data
8.4
541
|
Verified
Not enough data
8.4
513
|
Verified
Not enough data
8.3
526
|
Verified
Not enough data
7.9
510
|
Verified
Not enough data
8.8
572
|
Verified
Platform Basics
Not enough data
8.5
557
Not enough data
8.6
566
Agentic AI - Competitive Intelligence
Not enough data
7.0
69
Platform Data
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.1
522
Platform Content
Not enough data
7.3
461
Platform Reporting
Not enough data
8.0
536
Not enough data
8.3
543
Platform Basics
Not enough data
8.5
103
Not enough data
8.2
100
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.2
92
Not enough data
8.4
103
Content Planning
Not enough data
Feature Not Available
Not enough data
8.2
96
Not enough data
8.7
106
Marketing Campaign Performance
Not enough data
8.4
79
Not enough data
8.7
80
Agentic AI - Marketing Calendar
Not enough data
7.0
10
Not enough data
7.0
10
Not enough data
6.2
10
Not enough data
6.5
10
Other Features
Not enough data
8.4
104
Not enough data
8.9
90
SEO Auditing & Monitoring
Not enough data
8.7
1009
Not enough data
9.0
893
Not enough data
8.8
846
Not enough data
8.8
862
Agentic AI - SEO Tools
Not enough data
6.5
170
Not enough data
6.7
171
Not enough data
6.7
171
Not enough data
6.6
168
Not enough data
6.5
169
Not enough data
6.5
164
Not enough data
6.7
166
SEO Content & Rankings
Not enough data
8.2
1482
Not enough data
9.1
1611
Not enough data
8.8
1524
Not enough data
8.2
913
Not enough data
8.4
844
SEO Reporting
Not enough data
8.9
1580
Not enough data
8.6
998
Not enough data
8.2
958
Not enough data
7.8
828
Generative AI
Not enough data
6.7
396
Not enough data
6.7
388
Content & Collaboration
Not enough data
8.8
191
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.1
179
Not enough data
Feature Not Available
Not enough data
8.2
162
Social Management
Not enough data
8.7
234
Not enough data
8.8
228
Not enough data
Feature Not Available
Not enough data
8.5
226
Not enough data
7.9
201
Not enough data
8.0
176
Not enough data
7.8
147
Agentic AI - Social Media Management
Not enough data
7.8
13
Not enough data
8.1
13
Not enough data
7.7
13
Not enough data
7.6
13
Not enough data
7.8
13
Not enough data
7.7
13
Not enough data
7.9
13
Media Channels
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.5
117
Geographic Coverage
Not enough data
Feature Not Available
Not enough data
8.2
103
Not enough data
8.1
95
Reporting
Not enough data
9.0
134
Not enough data
Feature Not Available
Not enough data
8.9
122
Not enough data
9.0
132
Agentic AI - Media Monitoring
Not enough data
7.2
15
Not enough data
7.7
15
Not enough data
7.2
15
Not enough data
7.2
15
Not enough data
7.2
15
Generative AI
Not enough data
8.1
23
Not enough data
8.1
24
Platform Interoperability
Not enough data
8.4
77
Agentic AI - Social Media Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Social Functionality
Not enough data
8.8
95
Campaign Management
Not enough data
9.0
93
Not enough data
8.7
92
Not enough data
8.7
92
Not enough data
8.6
85
Not enough data
8.6
86
Not enough data
8.5
87
Not enough data
8.5
84
Not enough data
8.4
86
Not enough data
8.3
85
Not enough data
8.6
89
Not enough data
8.5
85
Not enough data
8.0
83
Not enough data
8.3
85
Targeting
Not enough data
8.6
87
Not enough data
8.5
83
Not enough data
8.4
82
Not enough data
8.7
82
Platform
Not enough data
8.5
85
Not enough data
8.7
92
Not enough data
8.9
91
Not enough data
8.9
92
Not enough data
8.7
88
Not enough data
8.6
87
Not enough data
8.4
81
Not enough data
8.6
84
Not enough data
8.5
86
Grammar Tools
Not enough data
8.4
23
Not enough data
9.0
26
Not enough data
8.2
22
Writing Support
Not enough data
7.7
24
Not enough data
8.3
23
Not enough data
7.4
24
Not enough data
7.8
24
Software Availability
Not enough data
8.4
24
Not enough data
8.3
23
Not enough data
7.2
24
Generative AI
Not enough data
6.9
6
Not enough data
6.9
6
Not enough data
6.4
6
Integration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Speech Output
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Audio Format
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Data collection
Not enough data
7.7
193
Not enough data
8.1
220
|
Verified
Not enough data
8.1
209
|
Verified
Not enough data
7.5
192
|
Verified
Not enough data
8.1
210
Segment Trending
Not enough data
8.6
242
|
Verified
Not enough data
8.1
229
|
Verified
Not enough data
8.3
235
|
Verified
Not enough data
7.3
197
Analysis
Not enough data
8.3
229
Not enough data
8.6
250
|
Verified
Not enough data
8.3
211
|
Verified
Platform
Not enough data
8.7
256
|
Verified
Not enough data
8.4
234
|
Verified
Not enough data
7.7
209
|
Verified
Not enough data
8.3
231
|
Verified
Not enough data
8.1
206
|
Verified
Not enough data
8.2
203
Agentic AI - Market Intelligence
Not enough data
6.9
30
Not enough data
6.8
30
Platform Basics
Not enough data
8.5
140
Not enough data
7.7
124
Not enough data
8.4
144
Platform Data
Not enough data
8.2
130
Not enough data
8.4
135
Not enough data
8.6
147
Not enough data
8.3
131
Agentic AI - Operational Risk Management
Not enough data
7.2
16
Audio
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Video
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Image
Not enough data
Not enough data
Not enough data
Not enough data
Text
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Planning
Not enough data
7.7
226
Publishing
Not enough data
7.7
228
Social Media
Not enough data
7.6
228
Planning
Feature Not Available
7.9
352
Generative AI
Not enough data
7.4
138
Not enough data
7.2
134
Not enough data
7.2
134
Not enough data
6.6
132
Not enough data
6.4
128
Agentic AI - Content Creation
Not enough data
7.1
42
Not enough data
6.9
42
Not enough data
7.1
42
Not enough data
7.0
42
Not enough data
7.1
43
Not enough data
7.2
42
Not enough data
7.1
42
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Animation
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Video Creation - AI Video Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI - AI Video Generation
Not enough data
Not enough data
Editing - AI Video Generation
Not enough data
Not enough data
Not enough data
Not enough data
Storage & Management - AI Video Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Video creation - Video Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Distribution - Video Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics - Video Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Training & Support - Video Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Integrations - Video Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Other - Video Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Video Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
AI Visibility & Tracking
Not enough data
7.8
62
Not enough data
7.7
69
Sentiment & Brand Analysis
Not enough data
7.7
59
Not enough data
6.3
51
Competitive Benchmarking
Not enough data
7.1
53
Not enough data
7.5
59
AI Content Optimization
Not enough data
7.5
55
Not enough data
7.5
55
Reporting & Alerts
Not enough data
6.6
51
Not enough data
7.4
59
Tools
Not enough data
Feature Not Available
Not enough data
8.2
660
Not enough data
Feature Not Available
Metrics
Not enough data
Feature Not Available
Not enough data
8.2
650
Not enough data
8.2
636
Not enough data
8.0
578
Not enough data
7.7
575
Not enough data
8.9
710
Agentic AI - Content Analytics
Not enough data
7.4
56
Not enough data
7.6
56
Not enough data
7.7
57
Not enough data
7.7
57
Not enough data
7.6
58
Marketing Operations
Not enough data
7.7
385
|
Verified
Not enough data
8.4
408
|
Verified
Not enough data
8.0
396
|
Verified
Not enough data
8.0
374
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Campaign Activity
Not enough data
8.2
388
|
Verified
Not enough data
8.6
426
|
Verified
Not enough data
7.7
358
|
Verified
Not enough data
8.0
372
|
Verified
Not enough data
8.2
399
|
Verified
Not enough data
7.9
350
|
Verified
Agentic AI - Marketing Analytics
Not enough data
7.1
56
Not enough data
7.4
56
Not enough data
7.0
55
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Powtoon and Semrush are categorized as Content Creation
Unique Categories
Powtoon is categorized as Video Content Creation, AI Video Generators, eLearning Content, Animation, Presentation, Course Authoring, and Text to Speech
Semrush is categorized as Paid Search Intelligence, SEO Tools, Competitive Intelligence, Local SEO, Answer Engine Optimization (AEO), Social Media Suites, Social Media Management, Digital Analytics, Proofreading, Marketing Calendar, Local Listing Management, Marketing Analytics, Market Intelligence, Content Analytics, Media Monitoring, Social Media Advertising, and Social Media Analytics
Reviews
Reviewers' Company Size
Powtoon
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Semrush
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
E-Learning
10.2%
Higher Education
8.4%
Computer Software
8.4%
Primary/Secondary Education
8.0%
Marketing and Advertising
6.7%
Other
58.2%
Marketing and Advertising
29.6%
Information Technology and Services
8.9%
Computer Software
8.0%
Internet
3.8%
Retail
3.7%
Other
46.0%
Discussions
What is the best way to create designs on Powtoon?
2 Comments
YN
Click See More to browse through all the templates in the category you selected.
As you browse, you can hover over a template thumbnail and click Preview to...Read more
¿Es posible crear mi propio avatar?
2 Comments
LM
You can customize certain features like skin tone, hairstyle, shape of the face, beard/no beard, earrings or not, hats/ no hat, glasses/no glasses, change...Read more
Hownmuch does it cost?
1 Comment
LM
you can try it out for free to start. See if you like it. then they have different plansRead more
What is Semrush used for?
4 Comments
MT
SEMrush is like a Swiss Army knife for digital marketers. It's an all-in-one tool that helps you improve your online visibility and discover marketing...Read more
Nuclear Power & Lighting Electrical Engineers Ltd
3 Comments
HM
NUCLEARPOWERLIGHTINGELECTRICALENGINEERING.COM Read more
What can SEMrush do?
3 Comments
SR
SEMrush can help you to optimize your website for search engines, including keyword research, site audits, and link building. It offers a variety of features...Read more
Hunting for software insights?
With over 3 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
