# Postcoder vs Smarty Comparison

| | Postcoder | Smarty | 
|---|---|---|
| **Star Rating** | 4.6 out of 5 | 4.6 out of 5 | 
| **Total Reviews** | 59 | 316 | 
| **Largest Market Segment** | Small-Business (69.6% of reviews) | Small-Business (51.3% of reviews) | 
| **Entry Level Price** | Free Trial | Free Trial Per Month | 

---
## Top Pros & Cons

### Postcoder

Pros:
- Ease of Use (18 reviews)
- API Integration (11 reviews)

Cons:
- Expensive (5 reviews)
- Insufficient Information (3 reviews)

### Smarty

Pros:
- Ease of Use (50 reviews)
- Address Validation (43 reviews)

Cons:
- Address Issues (13 reviews)
- API Issues (7 reviews)

---
## Ratings Comparison
| Rating | Postcoder | Smarty | 
|---|---|---|
  | **Meets Requirements** | 9.5 (52 reviews) | 9.2 (234 reviews) | 
  | **Ease of Use** | 9.5 (53 reviews) | 9.3 (238 reviews) | 
  | **Ease of Setup** | 9.3 (51 reviews) | 9.1 (189 reviews) | 
  | **Ease of Admin** | 9.4 (36 reviews) | 9.1 (154 reviews) | 
  | **Quality of Support** | 9.7 (42 reviews) | 9.1 (194 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.4 (34 reviews) | 9.3 (155 reviews) | 
  | **Product Direction (% positive)** | 9.3 (53 reviews) | 8.5 (221 reviews) | 

---
## Pricing

### Postcoder

#### Entry-Level Pricing

Plan: Free trial

Price: Free Trial

Description: Try all Postcoder features for free.

Key Features:
- 30 day free trial
- No payment details required
- No automatic subscription

[Browse all 3 editions](https://www.g2.com/products/postcoder/pricing)

#### Free Trial

Yes

### Smarty

#### Entry-Level Pricing

Plan: US Autocomplete Pro

Price: Free Trial Per Month

Description: Lighting fast US autocomplete API that suggests real, standardized and validated addresses.

Key Features:
- Predicts PO Boxes, APOs, FPOs
- Predicts apartment numbers, suites, unit numbers
- Immediately provides address suggestions beginning with first keystroke

[Browse all 5 editions](https://www.g2.com/products/smarty-smarty/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Business Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Postcoder** | N/A | N/A |
| **Smarty** | N/A | N/A |

#### Reports

| Feature | Postcoder | Smarty | 
|---|---|---|
| **Reports Interface** | Not enough data | Not enough data | 
| **Steps to Answer** | Not enough data | Not enough data | 
| **Graphs and Charts** | Not enough data | Not enough data | 
| **Score Cards** | Not enough data | Not enough data | 
| **Dashboards** | Not enough data | Not enough data | 

#### Self Service 

| Feature | Postcoder | Smarty | 
|---|---|---|
| **Calculated Fields** | Not enough data | Not enough data | 
| **Data Column Filtering** | Not enough data | Not enough data | 
| **Data Discovery** | Not enough data | Not enough data | 
| **Search** | Not enough data | Not enough data | 
| **Collaboration / Workflow** | Not enough data | Not enough data | 
| **Automodeling** | Not enough data | Not enough data | 

#### Advanced Analytics

| Feature | Postcoder | Smarty | 
|---|---|---|
| **Predictive Analytics** | Not enough data | Not enough data | 
| **Data Visualization** | Not enough data | Not enough data | 
| **Big Data Services** | Not enough data | Not enough data | 

#### Building Reports

| Feature | Postcoder | Smarty | 
|---|---|---|
| **Data Transformation** | Not enough data | Not enough data | 
| **Data Modeling** | Not enough data | Not enough data | 
| **WYSIWYG Report Design** | Not enough data | Not enough data | 
| **Integration APIs** | Not enough data | Not enough data | 

#### Platform

| Feature | Postcoder | Smarty | 
|---|---|---|
| **Mobile User Support** | Not enough data | Not enough data | 
| **Customization ** | Not enough data | Not enough data | 
| **User, Role, and Access Management** | Not enough data | Not enough data | 
| **Internationalization** | Not enough data | Not enough data | 
| **Sandbox / Test Environments** | Not enough data | Not enough data | 
| **Performance and Reliability** | Not enough data | Not enough data | 
| **Breadth of Partner Applications** | Not enough data | Not enough data | 

### GIS

| Product | Score | Reviews |
|---|---|---|
| **Postcoder** | N/A | N/A |
| **Smarty** | 9.3/10 | 15 |

#### Data Management

| Feature | Postcoder | Smarty | 
|---|---|---|
| **Data Capture** | Not enough data | 9.5 (14 reviews) | 
| **Data Storage** | Not enough data | 9.2 (13 reviews) | 
| **Data Manipulation** | Not enough data | 9.1 (13 reviews) | 
| **Data Visualization** | Not enough data | 9.0 (13 reviews) | 

#### Map Creation

| Feature | Postcoder | Smarty | 
|---|---|---|
| **Geocoding** | Not enough data | 9.7 (15 reviews) | 
| **Buffer Zone Query** | Not enough data | 9.0 (12 reviews) | 
| **Overlaying** | Not enough data | 9.4 (12 reviews) | 
| **Publishing** | Not enough data | 9.4 (12 reviews) | 

#### Analysis

| Feature | Postcoder | Smarty | 
|---|---|---|
| **Spatial Analysis** | Not enough data | 9.2 (12 reviews) | 
| **Reporting ** | Not enough data | 9.7 (12 reviews) | 
| **Real-Time Streaming ** | Not enough data | 9.6 (12 reviews) | 

### Location Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Postcoder** | 7.1/10 | 10 |
| **Smarty** | N/A | N/A |

#### Cartography

| Feature | Postcoder | Smarty | 
|---|---|---|
| **Map Design** | Feature Not Available | Not enough data | 
| **Vector Mapping ** | Feature Not Available | Not enough data | 
| **Data Visualization** | Feature Not Available | Not enough data | 
| **Overlaying** | Feature Not Available | Not enough data | 

#### Analysis

| Feature | Postcoder | Smarty | 
|---|---|---|
| **Predictive Analysis** | Feature Not Available | Not enough data | 
| **Distance Analysis ** | 6.7 (10 reviews) | Not enough data | 
| **Spatial Analysis** | 6.8 (10 reviews) | Not enough data | 
| **Data Stream** | Feature Not Available | Not enough data | 

#### Reporting

| Feature | Postcoder | Smarty | 
|---|---|---|
| **Data Transformation** | 6.5 (10 reviews) | Not enough data | 
| **WYSIWYG Design** | 6.7 (10 reviews) | Not enough data | 
| **API Integrations** | 9.5 (10 reviews) | Not enough data | 

### Address Verification

| Product | Score | Reviews |
|---|---|---|
| **Postcoder** | 7.8/10 | 48 |
| **Smarty** | 8.3/10 | 184 |

#### Management

| Feature | Postcoder | Smarty | 
|---|---|---|
| **Scheduled Data Checks** | 6.7 (41 reviews) | 8.0 (98 reviews) | 
| **Reporting** | 7.1 (42 reviews) | 7.9 (100 reviews) | 

#### Functionality

| Feature | Postcoder | Smarty | 
|---|---|---|
| **Address Verification** | 9.4 (47 reviews) | 9.2 (177 reviews) | 
| **Automation** | 9.0 (42 reviews) | 8.9 (140 reviews) | 
| **Cleansing** | 7.7 (39 reviews) | 8.5 (133 reviews) | 
| **International Verification** | 6.9 (39 reviews) | 7.5 (101 reviews) | 

### Passwordless Authentication

| Product | Score | Reviews |
|---|---|---|
| **Postcoder** | N/A | N/A |
| **Smarty** | N/A | N/A |

#### Functionality

| Feature | Postcoder | Smarty | 
|---|---|---|
| **FIDO2-compliant** | Feature Not Available | Not enough data | 
| **Works with hardware security keys** | Feature Not Available | Not enough data | 
| **Multiple authentication methods** | Feature Not Available | Not enough data | 
| **Offline or no-phone solution** | Feature Not Available | Not enough data | 

### Email Verification

| Product | Score | Reviews |
|---|---|---|
| **Postcoder** | N/A | N/A |
| **Smarty** | N/A | N/A |

#### Generative AI

| Feature | Postcoder | Smarty | 
|---|---|---|
| **AI Text Generation** | Feature Not Available | Not enough data | 
| **AI Text-to-Speech** | Feature Not Available | Not enough data | 

#### Agentic AI - Email Verification

| Feature | Postcoder | Smarty | 
|---|---|---|
| **Decision Making** | Feature Not Available | Not enough data | 

### Phone Verification

| Product | Score | Reviews |
|---|---|---|
| **Postcoder** | N/A | N/A |
| **Smarty** | N/A | N/A |

#### Platform Basics - Phone Verification

| Feature | Postcoder | Smarty | 
|---|---|---|
| **Accuracy** | Not enough data | Not enough data | 
| **Call Screening** | Feature Not Available | Not enough data | 
| **Scalability** | Not enough data | Not enough data | 
| **Security Measures** | Not enough data | Not enough data | 
| **Reliable Delivery** | Not enough data | Not enough data | 
| **Customizable Workflows** | Not enough data | Not enough data | 

#### Additional Features - Phone Verification

| Feature | Postcoder | Smarty | 
|---|---|---|
| **Integration Abilities** | Not enough data | Not enough data | 
| **Compliance with Regulations** | Not enough data | Not enough data | 
| **Reporting and Analytics** | Not enough data | Not enough data | 

#### Agentic AI - Phone Verification

| Feature | Postcoder | Smarty | 
|---|---|---|
| **Autonomous Task Execution** | Feature Not Available | Not enough data | 

---
## Categories
**Shared Categories (1):** [Address Verification Tools](https://www.g2.com/categories/address-verification)

**Unique to Postcoder (4):** [Email Verification Software](https://www.g2.com/categories/email-verification), [Phone Verification Software](https://www.g2.com/categories/phone-verification), [Location Intelligence Software](https://www.g2.com/categories/location-intelligence), [Passwordless Authentication Software](https://www.g2.com/categories/passwordless-authentication)

**Unique to Smarty (1):** [GIS Software](https://www.g2.com/categories/gis)


---
## Reviewer Demographics

### By Company Size

| Segment | Postcoder | Smarty | 
|---|---|---|
| **Small-Business** | 69.6% | 51.3% | 
| **Mid-Market** | 26.8% | 37.8% | 
| **Enterprise** | 3.6% | 10.9% | 

### By Industry

#### Postcoder

- **Retail:** 11.1%
- **Computer Software:** 11.1%
- **Information Technology and Services:** 7.4%
- **Insurance:** 7.4%
- **Wholesale:** 5.6%
- **Automotive:** 3.7%
- **Transportation/Trucking/Railroad:** 3.7%
- **Construction:** 3.7%
- **Consumer Services:** 3.7%
- **Financial Services:** 3.7%
- **Other:** 38.9%

#### Smarty

- **Computer Software:** 10.3%
- **Financial Services:** 8.3%
- **Non-Profit Organization Management:** 6.4%
- **Retail:** 5.8%
- **Telecommunications:** 5.1%
- **Insurance:** 4.8%
- **Hospital & Health Care:** 4.5%
- **Information Technology and Services:** 3.5%
- **Real Estate:** 3.5%
- **Consumer Services:** 2.6%
- **Other:** 45.2%

---
## Alternatives

### Alternatives to Postcoder

- [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) — 4.4/5 stars (25824 reviews)
- [Apollo.io](https://www.g2.com/products/apollo-io/reviews) — 4.7/5 stars (9663 reviews)
- [GTM Workspace - Powered by ZoomInfo](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) — 4.5/5 stars (9101 reviews)
- [Tableau](https://www.g2.com/products/tableau/reviews) — 4.4/5 stars (3658 reviews)
- [LastPass](https://www.g2.com/products/lastpass/reviews) — 4.5/5 stars (2051 reviews)
- [1Password](https://www.g2.com/products/1password/reviews) — 4.6/5 stars (1799 reviews)
- [ZeroBounce](https://www.g2.com/products/zerobounce/reviews) — 4.7/5 stars (1367 reviews)
- [RocketReach](https://www.g2.com/products/rocketreach/reviews) — 4.4/5 stars (1365 reviews)
- [Wiza](https://www.g2.com/products/wiza/reviews) — 4.5/5 stars (1215 reviews)
- [Keeper Password Manager](https://www.g2.com/products/keeper-password-manager/reviews) — 4.6/5 stars (1197 reviews)

### Alternatives to Smarty

- [Loqate](https://www.g2.com/products/gbg-plc-loqate/reviews) — 4.4/5 stars (46 reviews)
- [PostGrid Address Verification](https://www.g2.com/products/postgrid-address-verification/reviews) — 5.0/5 stars (178 reviews)
- [Melissa Global Address Verification](https://www.g2.com/products/melissa-global-address-verification/reviews) — 4.4/5 stars (184 reviews)
- [Lob](https://www.g2.com/products/lob/reviews) — 4.4/5 stars (258 reviews)
- [Esri ArcGIS](https://www.g2.com/products/esri-arcgis/reviews) — 4.5/5 stars (539 reviews)
- [BatchGeo](https://www.g2.com/products/batchgeo/reviews) — 4.7/5 stars (1047 reviews)
- [Google Earth Pro](https://www.g2.com/products/google-earth-pro/reviews) — 4.6/5 stars (384 reviews)
- [AutoCAD](https://www.g2.com/products/autocad/reviews) — 4.4/5 stars (1934 reviews)
- [Badger Maps](https://www.g2.com/products/badger-maps/reviews) — 4.7/5 stars (327 reviews)
- [Geopointe](https://www.g2.com/products/geopointe/reviews) — 4.2/5 stars (284 reviews)

---
## Top Discussions

### Postcoder

No discussions available for this product.

### Smarty

- Title: [How do we set up Smarty Street with our tool so we can validate addresses automatically](https://www.g2.com/discussions/12100-how-do-we-set-up-smarty-street-with-our-tool-so-we-can-validate-addresses-automatically) — 1 comment, 2 upvotes
  > **Top comment:** "Hey Xander, I work for SmartyStreets, and we can help you to get this incorporated into your dashboard. 

We can help you over the phone, via chat or email..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/postcoder-vs-smarty-smarty)