# Popupsmart vs Privy Comparison --- ## AI Generated Summary - **G2 reviewers report** that Popupsmart generally offers a more favorable overall experience, reflected in its higher G2 Score. Users appreciate its **speed of deployment** , noting that even those without coding skills can easily set it up, making it particularly beneficial for small business owners. - **Users say** that Privy excels in **customization and functionality** , with many highlighting its ability to handle complex tasks typically reserved for larger platforms, all within the Shopify dashboard. This makes it a strong contender for businesses looking for robust features at a lower cost. - **Reviewers mention** that Popupsmart's **customizable options** allow users to tailor pop-ups to match their brand colors, which enhances the overall user experience. This level of personalization is a significant advantage for businesses focused on brand consistency. - **According to verified reviews** , Privy has a slight edge in **ease of use** , with users praising its intuitive interface and easy email templates. Many find it user-friendly compared to other email systems, which can be a deciding factor for those new to pop-up tools. - **Users highlight** that Popupsmart's ability to work effectively even with ad blockers and on security-focused browsers is a major strength. This feature ensures that businesses can reach their audience without technical barriers, which is crucial in today's digital landscape. - **G2 reviewers note** that while both products have similar total review counts, Popupsmart's recent activity indicates a more engaged user base, with significantly more recent reviews. This suggests that users are actively sharing their experiences, providing a more current perspective on the product's performance. | | Popupsmart | Privy | |---|---|---| | **Star Rating** | 4.5 out of 5 | 4.6 out of 5 | | **Total Reviews** | 141 | 122 | | **Largest Market Segment** | Small-Business (83.8% of reviews) | Small-Business (92.4% of reviews) | | **Entry Level Price** | Free | Free Trial | --- ## Top Pros & Cons ### Popupsmart Pros: - Ease of Use (56 reviews) - Easy Setup (26 reviews) Cons: - Limited Features (16 reviews) - Expensive (10 reviews) ### Privy Pros: - Customer Support (4 reviews) - Ease of Use (4 reviews) Cons: - Limited Templates (3 reviews) - Reporting Issues (2 reviews) --- ## Ratings Comparison | Rating | Popupsmart | Privy | |---|---|---| | **Meets Requirements** | 8.8 (122 reviews) | 9.0 (82 reviews) | | **Ease of Use** | 9.1 (123 reviews) | 8.9 (81 reviews) | | **Ease of Setup** | 9.1 (111 reviews) | 9.0 (32 reviews) | | **Ease of Admin** | 9.2 (61 reviews) | 9.0 (31 reviews) | | **Quality of Support** | 9.0 (94 reviews) | 8.8 (78 reviews) | | **Has the product been a good partner in doing business?** | 9.1 (58 reviews) | 9.4 (30 reviews) | | **Product Direction (% positive)** | 9.0 (119 reviews) | 9.0 (72 reviews) | --- ## Pricing ### Popupsmart #### Entry-Level Pricing Plan: Free Plan Price: Free Key Features: - 5K pageviews / Month - 1 Website - 1 Popup [Browse all 5 editions](https://www.g2.com/products/popupsmart/pricing) #### Free Trial Yes ### Privy #### Entry-Level Pricing Plan: 15-Day Free Trial Price: Free Trial Description: Try Privy's list growth and email marketing tools for free during your first 15 days. Key Features: - Unlimited popups & flyouts to grow your email list - Create and send emails, with a 100-person send limit per day, during trial. [Browse all 3 editions](https://www.g2.com/products/privy/pricing) #### Free Trial Yes --- ## Features Comparison By Category ### Marketing Automation | Product | Score | Reviews | |---|---|---| | **Popupsmart** | N/A | N/A | | **Privy** | N/A | N/A | #### Email Marketing | Feature | Popupsmart | Privy | |---|---|---| | **Building and Personalizing Emails** | Not enough data | Not enough data | | **Sending Outbound Emails** | Not enough data | Not enough data | | **Manage Email Deliverability** | Not enough data | Not enough data | | **Automated Email Responses** | Not enough data | Not enough data | #### Online Marketing | Feature | Popupsmart | Privy | |---|---|---| | **Landing Pages and Forms** | Not enough data | Not enough data | | **Dynamic Content** | Not enough data | Not enough data | | **A/B Testing** | Not enough data | Not enough data | | **Mobile Optimized** | Not enough data | Not enough data | | **Search Tracking and Optimization** | Not enough data | Not enough data | #### Lead Management | Feature | Popupsmart | Privy | |---|---|---| | **Marketing Lead Database** | Not enough data | Not enough data | | **Data Quality Management** | Not enough data | Not enough data | | **Segmentation** | Not enough data | Not enough data | | **Lead Scoring and Grading** | Not enough data | Not enough data | | **Lead Nurturing** | Not enough data | Not enough data | | **Online Behavior Tracking** | Not enough data | Not enough data | | **Automated Alerts and Tasks** | Not enough data | Not enough data | | **CRM Lead Integration** | Not enough data | Not enough data | #### Campaign Management | Feature | Popupsmart | Privy | |---|---|---| | **Program Management** | Not enough data | Not enough data | | **Event / Webinar Marketing** | Not enough data | Not enough data | | **Calendaring** | Not enough data | Not enough data | | **Budgeting** | Not enough data | Not enough data | #### Social | Feature | Popupsmart | Privy | |---|---|---| | **Social Listening** | Not enough data | Not enough data | | **Social Sharing** | Not enough data | Not enough data | | **Social Campaigns** | Not enough data | Not enough data | | **Social Media Engagement** | Not enough data | Not enough data | | **Social Media Advertising** | Not enough data | Not enough data | #### Reporting & Analytics | Feature | Popupsmart | Privy | |---|---|---| | **Basic Reporting** | Not enough data | Not enough data | | **Web Analytics** | Not enough data | Not enough data | | **ROI Analytics** | Not enough data | Not enough data | | **Revenue Analytics** | Not enough data | Not enough data | | **SEO / Keyword Analytics** | Not enough data | Not enough data | #### Platform | Feature | Popupsmart | Privy | |---|---|---| | **Customization ** | Not enough data | Not enough data | | **Workflow Capability** | Not enough data | Not enough data | | **User, Role, and Access Management** | Not enough data | Not enough data | | **Internationalization** | Not enough data | Not enough data | | **Sandbox / Test Environments** | Not enough data | Not enough data | | **Performance and Reliability** | Not enough data | Not enough data | | **Output Document Generation** | Not enough data | Not enough data | #### Agentic AI - Marketing Automation | Feature | Popupsmart | Privy | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Multi-step Planning** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | #### Integration | Feature | Popupsmart | Privy | |---|---|---| | **Data Import & Export Tools** | Not enough data | Not enough data | | **Integration APIs** | Not enough data | Not enough data | | **Breadth of Partner Applications** | Not enough data | Not enough data | ### Lead Generation | Product | Score | Reviews | |---|---|---| | **Popupsmart** | N/A | N/A | | **Privy** | N/A | N/A | #### Lead Generation | Feature | Popupsmart | Privy | |---|---|---| | **Lead Builder** | Not enough data | Not enough data | | **CRM Integration** | Not enough data | Not enough data | | **Marketing Automation Integration** | Not enough data | Not enough data | | **Social Media Integration** | Not enough data | Not enough data | | **Data Import & Export Tools** | Not enough data | Not enough data | ### Email Template Builder | Product | Score | Reviews | |---|---|---| | **Popupsmart** | N/A | N/A | | **Privy** | N/A | N/A | #### Templates | Feature | Popupsmart | Privy | |---|---|---| | **Text and Themes** | Not enough data | Not enough data | | **Stock Images** | Not enough data | Not enough data | | **Proofing** | Not enough data | Not enough data | | **Mobile Responsive** | Not enough data | Not enough data | #### Edit | Feature | Popupsmart | Privy | |---|---|---| | **Pre-Made** | Not enough data | Not enough data | | **Build** | Not enough data | Not enough data | | **HTML** | Not enough data | Not enough data | #### Logistics | Feature | Popupsmart | Privy | |---|---|---| | **Analytics** | Not enough data | Not enough data | | **Issues** | Not enough data | Not enough data | | **Integrations** | Not enough data | Not enough data | | **Shareable Link** | Not enough data | Not enough data | #### Generative AI | Feature | Popupsmart | Privy | |---|---|---| | **AI Text Generation** | Not enough data | Not enough data | | **AI Text Summarization** | Not enough data | Not enough data | #### Agentic AI - Email Template Builder | Feature | Popupsmart | Privy | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | ### SMS Marketing | Product | Score | Reviews | |---|---|---| | **Popupsmart** | N/A | N/A | | **Privy** | 9.3/10 | 16 | #### Text Messaging | Feature | Popupsmart | Privy | |---|---|---| | **Bulk SMS** | Not enough data | 8.7 (10 reviews) | | **Two-Way Text Messaging** | Not enough data | Feature Not Available | | **Text Scheduler** | Not enough data | 9.7 (10 reviews) | | **Automatic Replies** | Not enough data | Feature Not Available | | **Automatic URL Shortening** | Not enough data | Feature Not Available | | **MMS Marketing** | Not enough data | Feature Not Available | | **Personalization** | Not enough data | 9.5 (10 reviews) | | **Transactional SMS** | Not enough data | Feature Not Available | #### SMS Platform | Feature | Popupsmart | Privy | |---|---|---| | **Reporting** | Not enough data | Feature Not Available | | **Automation** | Not enough data | Feature Not Available | | **White Label** | Not enough data | Feature Not Available | | **Text-to-Landline** | Not enough data | Feature Not Available | | **Short Codes** | Not enough data | Feature Not Available | | **API Integration** | Not enough data | Feature Not Available | #### Agentic AI - SMS Marketing | Feature | Popupsmart | Privy | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Multi-step Planning** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Natural Language Interaction** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | ### Pop-Up Builder | Product | Score | Reviews | |---|---|---| | **Popupsmart** | 8.0/10 | 113 | | **Privy** | 8.7/10 | 36 | #### Design and Customization | Feature | Popupsmart | Privy | |---|---|---| | **Pre-Designed Templates** | 8.3 (100 reviews) | 7.8 (33 reviews) | | **Pop-Up Types** | 8.7 (100 reviews) | 8.2 (33 reviews) | | **No-Code Customization** | 9.0 (107 reviews) | 9.2 (30 reviews) | | **Mobile Optimized** | 8.8 (97 reviews) | 8.5 (32 reviews) | #### Campaigns | Feature | Popupsmart | Privy | |---|---|---| | **Targeting** | 8.7 (95 reviews) | 8.7 (28 reviews) | | **Triggered Campaigns** | 8.8 (95 reviews) | 8.4 (31 reviews) | | **A/B Testing** | 8.0 (88 reviews) | 8.7 (20 reviews) | | **Analytics** | 8.4 (96 reviews) | 8.7 (32 reviews) | #### Integrations | Feature | Popupsmart | Privy | |---|---|---| | **CRM/Email Integrations** | 7.9 (88 reviews) | 9.2 (26 reviews) | | **WCM Integrations** | 7.9 (87 reviews) | 8.8 (15 reviews) | | **E-Commerce Integrations** | 7.8 (84 reviews) | 9.2 (30 reviews) | | **Social Media Integrations** | 7.5 (83 reviews) | 8.9 (19 reviews) | #### Generative AI | Feature | Popupsmart | Privy | |---|---|---| | **AI Text Generation** | 6.9 (66 reviews) | Not enough data | #### Agentic AI - Vulnerability Scanner | Feature | Popupsmart | Privy | |---|---|---| | **Autonomous Task Execution** | 6.4 (44 reviews) | Not enough data | | **Proactive Assistance** | 6.7 (45 reviews) | Not enough data | ### Lead Capture | Product | Score | Reviews | |---|---|---| | **Popupsmart** | N/A | N/A | | **Privy** | 8.4/10 | 32 | #### Lead Monitoring | Feature | Popupsmart | Privy | |---|---|---| | **Features** | Not enough data | 8.8 (24 reviews) ✓ Verified | | **Performance** | Not enough data | 8.7 (27 reviews) ✓ Verified | | **Identification** | Not enough data | Feature Not Available | #### Agentic AI - Lead Capture | Feature | Popupsmart | Privy | |---|---|---| | **Cross-system Integration** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | #### Data Capture | Feature | Popupsmart | Privy | |---|---|---| | **Mobile** | Not enough data | Feature Not Available | | **Websites** | Not enough data | 8.5 (28 reviews) ✓ Verified | | **Social Media** | Not enough data | 7.5 (17 reviews) ✓ Verified | | **Data** | Not enough data | 8.1 (27 reviews) ✓ Verified | #### Analytics | Feature | Popupsmart | Privy | |---|---|---| | **Export/Import** | Not enough data | Feature Not Available | | **Reporting** | Not enough data | Feature Not Available | #### Customization | Feature | Popupsmart | Privy | |---|---|---| | **Forms** | Not enough data | 8.7 (27 reviews) ✓ Verified | | **Personalization** | Not enough data | Feature Not Available | | **Templates** | Not enough data | 8.0 (29 reviews) ✓ Verified | | **Integration** | Not enough data | 9.1 (28 reviews) ✓ Verified | --- ## Categories **Shared Categories (1):** [Pop-Up Builder Software](https://www.g2.com/categories/pop-up-builder) **Unique to Privy (4):** [SMS Marketing Software](https://www.g2.com/categories/sms-marketing), [Lead Capture Software](https://www.g2.com/categories/lead-capture), [Email Template Builder Software](https://www.g2.com/categories/email-template-builder), [Marketing Automation Software](https://www.g2.com/categories/marketing-automation) --- ## Reviewer Demographics ### By Company Size | Segment | Popupsmart | Privy | |---|---|---| | **Small-Business** | 83.8% | 92.4% | | **Mid-Market** | 13.8% | 4.2% | | **Enterprise** | 2.3% | 3.4% | ### By Industry #### Popupsmart - **Information Technology and Services:** 9.4% - **Marketing and Advertising:** 8.7% - **Health, Wellness and Fitness:** 7.9% - **Education Management:** 5.5% - **Retail:** 4.7% - **Computer Software:** 4.7% - **Apparel & Fashion:** 3.9% - **Financial Services:** 3.1% - **Primary/Secondary Education:** 3.1% - **Online Media:** 3.1% - **Other:** 45.7% #### Privy - **Retail:** 25.4% - **Apparel & Fashion:** 11.9% - **Consumer Goods:** 11.9% - **Food & Beverages:** 10.2% - **Marketing and Advertising:** 5.1% - **Health, Wellness and Fitness:** 5.1% - **Arts and Crafts:** 3.4% - **Luxury Goods & Jewelry:** 3.4% - **Cosmetics:** 2.5% - **Automotive:** 1.7% - **Other:** 19.5% --- ## Alternatives ### Alternatives to Popupsmart - [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — 4.4/5 stars (14678 reviews) - [Elementor](https://www.g2.com/products/elementor/reviews) — 4.4/5 stars (414 reviews) - [Unbounce Landing Pages](https://www.g2.com/products/unbounce-unbounce-landing-pages/reviews) — 4.3/5 stars (386 reviews) - [Ortto](https://www.g2.com/products/ortto/reviews) — 4.4/5 stars (622 reviews) - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14725 reviews) - [SlickText](https://www.g2.com/products/slicktext/reviews) — 4.8/5 stars (1831 reviews) - [Klaviyo](https://www.g2.com/products/klaviyo/reviews) — 4.6/5 stars (1348 reviews) - [Omnisend](https://www.g2.com/products/omnisend/reviews) — 4.6/5 stars (1183 reviews) - [Landingi](https://www.g2.com/products/landingi/reviews) — 4.5/5 stars (387 reviews) - [Agile CRM](https://www.g2.com/products/agile-crm/reviews) — 4.0/5 stars (363 reviews) ### Alternatives to Privy - [Omnisend](https://www.g2.com/products/omnisend/reviews) — 4.6/5 stars (1183 reviews) - [Justuno](https://www.g2.com/products/justuno/reviews) — 4.3/5 stars (67 reviews) - [Klaviyo](https://www.g2.com/products/klaviyo/reviews) — 4.6/5 stars (1348 reviews) - [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — 4.4/5 stars (14678 reviews) - [Constant Contact](https://www.g2.com/products/constant-contact/reviews) — 4.1/5 stars (7388 reviews) - [Ortto](https://www.g2.com/products/ortto/reviews) — 4.4/5 stars (622 reviews) - [Unbounce Landing Pages](https://www.g2.com/products/unbounce-unbounce-landing-pages/reviews) — 4.3/5 stars (386 reviews) - [Landingi](https://www.g2.com/products/landingi/reviews) — 4.5/5 stars (387 reviews) - [Iterable](https://www.g2.com/products/iterable/reviews) — 4.4/5 stars (824 reviews) - [Braze](https://www.g2.com/products/braze/reviews) — 4.5/5 stars (1680 reviews) --- ## Top Discussions ### Popupsmart - Title: [What is POPUPSMART used for?](https://www.g2.com/discussions/what-is-popupsmart-used-for) — 1 comment > **Top comment:** "Popupsmart is a no-code tool used to create pop-ups for websites. It helps businesses collect leads, promote offers, reduce cart abandonment, and engage..." ### Privy - Title: [How much does privy cost?](https://www.g2.com/discussions/how-much-does-privy-cost) — 2 comments > **Top comment:** "$30 per month" - Title: [Can an option be added to have a landing page linked to social media so followers can sign up for my list?](https://www.g2.com/discussions/can-an-option-be-added-to-have-a-landing-page-linked-to-social-media-so-followers-can-sign-up-for-my-list) — 1 comment, 2 upvotes > **Top comment:** "You can set this up in your Privy account today! Here's a guide that walks through the steps:..." --- **Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/popupsmart-vs-privy)