# Popular Pays vs Sprout Social Influencer Marketing Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Popular Pays excels in user experience, with many first-time users finding the platform **intuitive and easy to use**. Users appreciate the responsive client success team, which provides exceptional support and insights throughout the campaign process.
- **Users say** that Sprout Social Influencer Marketing offers robust search tools, allowing marketers to **discover and engage specific creators** tailored to their campaigns. This feature is particularly praised for its ability to streamline influencer selection, making it easier to find the right fit for organizations.
- **Reviewers mention** that while Popular Pays has a higher rating for **ease of setup** and administration, Sprout Social's customizable reporting features are a standout, enabling users to tailor analytics to their specific needs, which enhances overall campaign effectiveness.
- **According to verified reviews** , Popular Pays shines in **user-generated content management** , with users highlighting the platform's ease in managing creator applications and social media checks, making the campaign management process seamless.
- **G2 reviewers indicate** that Sprout Social Influencer Marketing, despite its lower overall satisfaction score, still provides valuable features for **campaign analytics** and reporting, which are essential for tracking performance and making data-driven decisions.
- **Users report** that while Popular Pays has a strong focus on **influencer collaboration** and support, Sprout Social faces challenges in areas like **autonomous task execution** , which may require more manual oversight, potentially impacting efficiency for some users.



| | Popular Pays | Sprout Social Influencer Marketing | 
|---|---|---|
| **Star Rating** | 4.4 out of 5 | 4.3 out of 5 | 
| **Total Reviews** | 272 | 413 | 
| **Largest Market Segment** | Mid-Market (40.6% of reviews) | Mid-Market (46.1% of reviews) | 
| **Entry Level Price** | Starting at $999.00 Per Month | No pricing available | 

---
## Top Pros & Cons

### Popular Pays

Pros:
- Ease of Use (22 reviews)
- Helpful Staff (15 reviews)

Cons:
- Creator Issues (9 reviews)
- Inefficient Vetting (4 reviews)

### Sprout Social Influencer Marketing

Pros:
- Influencer Management (53 reviews)
- Influencer Discovery (52 reviews)

Cons:
- Influencer Management (18 reviews)
- Inaccuracy (16 reviews)

---
## Ratings Comparison
| Rating | Popular Pays | Sprout Social Influencer Marketing | 
|---|---|---|
  | **Meets Requirements** | 8.6 (225 reviews) | 8.1 (293 reviews) | 
  | **Ease of Use** | 8.8 (225 reviews) | 8.3 (297 reviews) | 
  | **Ease of Setup** | 8.8 (111 reviews) | 8.3 (235 reviews) | 
  | **Ease of Admin** | 8.8 (96 reviews) | 8.5 (163 reviews) | 
  | **Quality of Support** | 9.3 (222 reviews) | 8.5 (274 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.2 (96 reviews) | 8.8 (159 reviews) | 
  | **Product Direction (% positive)** | 8.5 (219 reviews) | 8.9 (288 reviews) | 

---
## Pricing

### Popular Pays

#### Entry-Level Pricing

Plan: Pro

Price: Starting at $999.00 Per Month

Description: Saas Access

Key Features:
- Extended platform access including two active campaigns (additional for a fee) and unlimited messages
- Enhanced Creator Management and full track features like Google Vision search capabilities
- Connect features like social health data and audience insights, with limited Track features

[Browse all 2 editions](https://www.g2.com/products/popular-pays/pricing)

#### Free Trial

No

### Sprout Social Influencer Marketing

#### Entry-Level Pricing

No pricing available

#### Free Trial

Yes

---
## Features Comparison By Category

### Social Media Marketing

| Product | Score | Reviews |
|---|---|---|
| **Popular Pays** | N/A | N/A |
| **Sprout Social Influencer Marketing** | N/A | N/A |

#### Additional Functionality

| Feature | Popular Pays | Sprout Social Influencer Marketing | 
|---|---|---|
| **Customer Segmentation** | Not enough data | Not enough data | 
| **Conversion Tracking** | Not enough data | Not enough data | 
| **Post Scheduling** | Not enough data | Not enough data | 
| **Automated Scheduling** | Not enough data | Not enough data | 
| **Content Management** | Not enough data | Not enough data | 
| **Campaign Planning** | Not enough data | Not enough data | 
| **Content Library** | Not enough data | Not enough data | 
| **Multi-Channel Management** | Not enough data | Not enough data | 
| **Campaign Management** | Not enough data | Not enough data | 
| **Trend Analysis** | Not enough data | Not enough data | 
| **Drag & Drop** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Customizable Reports** | Not enough data | Not enough data | 
| **Multi-Channel Marketing** | Not enough data | Not enough data | 
| **Social Promotion** | Not enough data | Not enough data | 
| **Data Import/Export** | Not enough data | Not enough data | 
| **Contact Management** | Not enough data | Not enough data | 
| **Social Media Monitoring** | Not enough data | Not enough data | 
| **A/B Testing** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **Customizable Branding** | Not enough data | Not enough data | 
| **Email Marketing** | Not enough data | Not enough data | 
| **Automated Publishing** | Not enough data | Not enough data | 
| **Image Library** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Tagging** | Not enough data | Not enough data | 
| **Campaign Analytics** | Not enough data | Not enough data | 
| **Reporting/Analytics** | Not enough data | Not enough data | 
| **Keyword Filtering** | Not enough data | Not enough data | 
| **Customizable Templates** | Not enough data | Not enough data | 
| **Real-Time Data** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 
| **Calendar Management** | Not enough data | Not enough data | 
| **Data Visualization** | Not enough data | Not enough data | 
| **Multi-Campaign** | Not enough data | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | 
| **Multi-Account Management** | Not enough data | Not enough data | 
| **Commenting/Notes** | Not enough data | Not enough data | 
| **Engagement Tracking** | Not enough data | Not enough data | 
| **Third-Party Integrations** | Not enough data | Not enough data | 
| **Performance Metrics** | Not enough data | Not enough data | 
| **Click Tracking** | Not enough data | Not enough data | 

### Blogger Outreach

| Product | Score | Reviews |
|---|---|---|
| **Popular Pays** | N/A | N/A |
| **Sprout Social Influencer Marketing** | 7.4/10 | 27 |

#### Identify

| Feature | Popular Pays | Sprout Social Influencer Marketing | 
|---|---|---|
| **Blogger Database** | Not enough data | 7.7 (23 reviews) | 
| **Blogger Search Engine** | Not enough data | 7.9 (24 reviews) | 
| **Selection Criteria** | Not enough data | 7.8 (24 reviews) | 

#### Manage

| Feature | Popular Pays | Sprout Social Influencer Marketing | 
|---|---|---|
| **Import/Export** | Not enough data | 7.9 (25 reviews) | 
| **Automatic Follow-up** | Not enough data | 7.4 (21 reviews) | 
| **Multichannel Outreach** | Not enough data | 7.5 (22 reviews) | 
| **Product Tracking** | Not enough data | 6.7 (21 reviews) | 
| **Content Scheduling** | Not enough data | 6.7 (19 reviews) | 

#### Results

| Feature | Popular Pays | Sprout Social Influencer Marketing | 
|---|---|---|
| **Curation** | Not enough data | 7.2 (20 reviews) | 
| **Reports and Visualization** | Not enough data | 7.3 (20 reviews) | 
| **Campaign Analytics** | Not enough data | 7.2 (21 reviews) | 

### Influencer Marketing Platforms

| Product | Score | Reviews |
|---|---|---|
| **Popular Pays** | 8.1/10 | 167 |
| **Sprout Social Influencer Marketing** | 6.9/10 | 239 |

#### Influencer Marketing

| Feature | Popular Pays | Sprout Social Influencer Marketing | 
|---|---|---|
| **Influencer Recruitment** | 8.2 (152 reviews) ✓ Verified | 8.3 (222 reviews) ✓ Verified | 
| **Influencer Scoring** | 8.0 (144 reviews) ✓ Verified | 8.0 (190 reviews) ✓ Verified | 
| **Audience Analysis** | 8.0 (147 reviews) ✓ Verified | 8.4 (207 reviews) ✓ Verified | 
| **Influencer Segmentation** | 8.0 (137 reviews) ✓ Verified | 8.0 (191 reviews) ✓ Verified | 
| **Influencer Collaboration** | 8.5 (148 reviews) ✓ Verified | 7.5 (186 reviews) ✓ Verified | 
| **User-Generated Content (UGC) Management** | 8.4 (131 reviews) ✓ Verified | 6.9 (163 reviews) ✓ Verified | 
| **Content Approval** | 8.5 (146 reviews) ✓ Verified | 7.0 (161 reviews) ✓ Verified | 
| **Campaign Analytics** | 8.0 (136 reviews) ✓ Verified | 7.8 (199 reviews) ✓ Verified | 
| **Reporting and Dashboards** | 8.0 (137 reviews) ✓ Verified | 7.9 (200 reviews) ✓ Verified | 
| **Data Importing and Exporting Tools** | 8.0 (123 reviews) ✓ Verified | 7.3 (173 reviews) ✓ Verified | 
| **Influencer Whitelisting** | 8.2 (48 reviews) | 6.8 (153 reviews) ✓ Verified | 
| **Influencer Compensation** | 8.5 (51 reviews) | 6.3 (159 reviews) ✓ Verified | 
| **Social Commerce** | Feature Not Available | 6.2 (149 reviews) | 
| **E-Commerce Integration** | Feature Not Available | 7.4 (42 reviews) | 
| **Trend Analysis** | Not enough data | Not enough data | 
| **Real-Time Analytics** | Not enough data | Not enough data | 
| **Multi-Campaign** | Not enough data | Not enough data | 
| **Demographic Data** | Not enough data | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | 
| **Campaign Segmentation** | Not enough data | Not enough data | 
| **Communication Management** | Not enough data | Not enough data | 
| **Influencer Relationship Management** | Not enough data | Not enough data | 
| **Social Performance Management** | Not enough data | Not enough data | 
| **Campaign Management** | Not enough data | Not enough data | 
| **Multi-Channel Management** | Not enough data | Not enough data | 
| **Contact Management** | Not enough data | Not enough data | 
| **Content Management** | Not enough data | Not enough data | 
| **Rewards Management** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 

#### Agentic AI - Influencer Marketing Platforms

| Feature | Popular Pays | Sprout Social Influencer Marketing | 
|---|---|---|
| **Autonomous Task Execution** | 7.5 (6 reviews) | 5.0 (52 reviews) | 
| **Multi-step Planning** | 8.3 (6 reviews) | 5.5 (51 reviews) | 
| **Cross-system Integration** | 8.3 (6 reviews) | 5.6 (53 reviews) | 
| **Adaptive Learning** | 7.5 (6 reviews) | 5.7 (51 reviews) | 
| **Proactive Assistance** | 8.3 (6 reviews) | 5.7 (50 reviews) | 
| **Decision Making** | 7.5 (6 reviews) | 6.1 (53 reviews) | 
| **Third-Party Integrations** | Not enough data | Not enough data | 
| **Campaign Planning** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | Popular Pays | Sprout Social Influencer Marketing | 
|---|---|---|
| **Data Visualization** | Not enough data | Not enough data | 
| **Keyword Tracking** | Not enough data | Not enough data | 
| **Search/Filter** | Not enough data | Not enough data | 
| **Social Advertising** | Not enough data | Not enough data | 
| **Influencer Tracking** | Not enough data | Not enough data | 
| **Social Promotion** | Not enough data | Not enough data | 
| **Conversion Tracking** | Not enough data | Not enough data | 
| **Payment Tracking** | Not enough data | Not enough data | 
| **Customizable Reports** | Not enough data | Not enough data | 
| **Email Marketing** | Not enough data | Not enough data | 
| **Approval Process Control** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **Performance Metrics** | Not enough data | Not enough data | 
| **Data Import/Export** | Not enough data | Not enough data | 
| **Campaign Scheduling** | Not enough data | Not enough data | 
| **Engagement Tracking** | Not enough data | Not enough data | 
| **Monitoring** | Not enough data | Not enough data | 
| **Contact Database** | Not enough data | Not enough data | 
| **Influencer Discovery** | Not enough data | Not enough data | 
| **Multi-Channel Marketing** | Not enough data | Not enough data | 
| **Social Media Monitoring** | Not enough data | Not enough data | 
| **Activity Tracking** | Not enough data | Not enough data | 
| **Customizable Branding** | Not enough data | Not enough data | 
| **ROI Tracking** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Reporting & Statistics** | Not enough data | Not enough data | 
| **CRM** | Not enough data | Not enough data | 
| **Faceted Search/Filter** | Not enough data | Not enough data | 
| **Categorization/Grouping** | Not enough data | Not enough data | 
| **Filtering** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 

### Media and Influencer Targeting

| Product | Score | Reviews |
|---|---|---|
| **Popular Pays** | N/A | N/A |
| **Sprout Social Influencer Marketing** | 7.0/10 | 115 |

#### Database

| Feature | Popular Pays | Sprout Social Influencer Marketing | 
|---|---|---|
| **Media Database** | Not enough data | 8.1 (95 reviews) | 
| **Contact/Campaign Management** | Not enough data | 7.8 (101 reviews) | 
| **Newsroom** | Not enough data | 6.7 (80 reviews) | 

#### Outreach

| Feature | Popular Pays | Sprout Social Influencer Marketing | 
|---|---|---|
| **Media Distribution** | Not enough data | 7.6 (84 reviews) | 
| **PR Planner** | Not enough data | Feature Not Available | 
| **Social Media Services** | Not enough data | 8.0 (90 reviews) | 

#### Reporting

| Feature | Popular Pays | Sprout Social Influencer Marketing | 
|---|---|---|
| **Monitoring** | Not enough data | 8.3 (100 reviews) | 
| **Response Desk** | Not enough data | 7.7 (86 reviews) | 
| **Impact Measurement** | Not enough data | 8.1 (95 reviews) | 

#### Agentic AI - Media and Influencer Targeting

| Feature | Popular Pays | Sprout Social Influencer Marketing | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 5.3 (13 reviews) | 
| **Cross-system Integration** | Not enough data | 5.1 (12 reviews) | 
| **Adaptive Learning** | Not enough data | 5.6 (12 reviews) | 
| **Natural Language Interaction** | Not enough data | 5.3 (12 reviews) | 
| **Proactive Assistance** | Not enough data | 5.3 (12 reviews) | 

#### User Rights/Roles

| Feature | Popular Pays | Sprout Social Influencer Marketing | 
|---|---|---|
| **Version Control** | Not enough data | 8.0 (86 reviews) | 
| **Team Collaboration** | Not enough data | 8.1 (98 reviews) | 

### Freelance Platforms

| Product | Score | Reviews |
|---|---|---|
| **Popular Pays** | 8.3/10 | 9 |
| **Sprout Social Influencer Marketing** | N/A | N/A |

#### Hiring

| Feature | Popular Pays | Sprout Social Influencer Marketing | 
|---|---|---|
| **RFP Creator** | 8.3 (6 reviews) | Not enough data | 
| **Messaging** | 8.1 (7 reviews) | Not enough data | 
| **Freelance Screening** | 8.3 (7 reviews) | Not enough data | 
| **Freelance Profiles** | 8.3 (7 reviews) | Not enough data | 

#### Project Management

| Feature | Popular Pays | Sprout Social Influencer Marketing | 
|---|---|---|
| **Calendar** | 8.0 (5 reviews) | Not enough data | 
| **Guidelines and Policies** | 8.3 (7 reviews) | Not enough data | 
| **Workflow Builder** | 8.3 (7 reviews) | Not enough data | 
| **Digital Asset Management** | 8.1 (6 reviews) | Not enough data | 

#### Payment

| Feature | Popular Pays | Sprout Social Influencer Marketing | 
|---|---|---|
| **Payment Automation** | 8.3 (7 reviews) | Not enough data | 
| **Secure Payments** | 9.5 (7 reviews) | Not enough data | 
| **Multi-Currency Payments** | 7.6 (7 reviews) | Not enough data | 
| **Multiple Payment Methods** | 8.3 (7 reviews) | Not enough data | 

---
## Categories
**Shared Categories (1):** [Influencer Marketing Platforms](https://www.g2.com/categories/influencer-marketing-platforms)

**Unique to Popular Pays (1):** [Freelance Platforms](https://www.g2.com/categories/freelance-platforms)

**Unique to Sprout Social Influencer Marketing (2):** [Blogger Outreach Software](https://www.g2.com/categories/blogger-outreach), [Media and Influencer Targeting Software](https://www.g2.com/categories/media-and-influencer-targeting)


---
## Reviewer Demographics

### By Company Size

| Segment | Popular Pays | Sprout Social Influencer Marketing | 
|---|---|---|
| **Small-Business** | 38.3% | 38.8% | 
| **Mid-Market** | 40.6% | 46.1% | 
| **Enterprise** | 21.1% | 15.0% | 

### By Industry

#### Popular Pays

- **Marketing and Advertising:** 30.5%
- **Consumer Goods:** 19.5%
- **Food & Beverages:** 12.4%
- **Apparel & Fashion:** 4.1%
- **Health, Wellness and Fitness:** 2.3%
- **Wine and Spirits:** 2.3%
- **Retail:** 2.3%
- **Financial Services:** 1.9%
- **Public Relations and Communications:** 1.5%
- **Online Media:** 1.5%
- **Other:** 21.8%

#### Sprout Social Influencer Marketing

- **Marketing and Advertising:** 48.5%
- **Public Relations and Communications:** 10.1%
- **Food & Beverages:** 4.5%
- **Consumer Goods:** 3.3%
- **Retail:** 2.4%
- **Automotive:** 2.1%
- **Sports:** 2.1%
- **Entertainment:** 1.8%
- **Higher Education:** 1.5%
- **Information Technology and Services:** 1.5%
- **Other:** 22.3%

---
## Alternatives

### Alternatives to Popular Pays

- [CreatorIQ](https://www.g2.com/products/creatoriq/reviews) — 4.6/5 stars (581 reviews)
- [GRIN](https://www.g2.com/products/grin/reviews) — 4.5/5 stars (483 reviews)
- [#paid](https://www.g2.com/products/paid-paid/reviews) — 4.7/5 stars (429 reviews)
- [Upwork](https://www.g2.com/products/upwork/reviews) — 4.5/5 stars (3211 reviews)
- [Later Influence](https://www.g2.com/products/later-influence/reviews) — 4.5/5 stars (469 reviews)
- [Fiverr](https://www.g2.com/products/fiverr/reviews) — 4.3/5 stars (463 reviews)
- [impact.com](https://www.g2.com/products/impact-com/reviews) — 4.4/5 stars (2403 reviews)
- [Bazaarvoice](https://www.g2.com/products/bazaarvoice/reviews) — 4.2/5 stars (809 reviews)
- [Insense](https://www.g2.com/products/insense/reviews) — 4.5/5 stars (374 reviews)
- [Traackr](https://www.g2.com/products/traackr/reviews) — 4.3/5 stars (377 reviews)

### Alternatives to Sprout Social Influencer Marketing

- [Upfluence](https://www.g2.com/products/upfluence/reviews) — 4.6/5 stars (140 reviews)
- [GRIN](https://www.g2.com/products/grin/reviews) — 4.5/5 stars (483 reviews)
- [CreatorIQ](https://www.g2.com/products/creatoriq/reviews) — 4.6/5 stars (581 reviews)
- [Influential powered by Captiv8](https://www.g2.com/products/influential-powered-by-captiv8/reviews) — 4.7/5 stars (505 reviews)
- [Traackr](https://www.g2.com/products/traackr/reviews) — 4.3/5 stars (377 reviews)
- [Later Influence](https://www.g2.com/products/later-influence/reviews) — 4.5/5 stars (469 reviews)
- [Meltwater](https://www.g2.com/products/meltwater/reviews) — 4.1/5 stars (2668 reviews)
- [impact.com](https://www.g2.com/products/impact-com/reviews) — 4.4/5 stars (2403 reviews)
- [Muck Rack](https://www.g2.com/products/muck-rack/reviews) — 4.5/5 stars (500 reviews)
- [CisionOne](https://www.g2.com/products/cisionone/reviews) — 3.9/5 stars (1344 reviews)

---
## Top Discussions

### Popular Pays

No discussions available for this product.

### Sprout Social Influencer Marketing

- Title: [What kind of benchmarks is your team using to access the quality of your influencers?](https://www.g2.com/discussions/what-kind-of-benchmarks-is-your-team-using-to-access-the-quality-of-your-influencers) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Tagger provides users with multiple opportunities to see and compare benchmarks; you can view category benchmarks for audience authenticity, content..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/popular-pays-vs-sprout-social-influencer-marketing)