Compare Popular Pays and impact.com 
At a Glance
Market Segments
Mid-Market (40.6% of reviews)
Small-Business (74.3% of reviews)
Entry-Level Pricing
Starting at $999.00 Per Month
No pricing available
Popular Pays
Star Rating
(272)4.4 out of 5
Market Segments
Mid-Market (40.6% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $999.00 Per Month
Browse all 2 pricing plansimpact.com
Star Rating
(2,037)4.5 out of 5
Market Segments
Small-Business (74.3% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about impact.comSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Popular Pays excels in user experience, with many first-time users finding the platform intuitive and easy to navigate. Users appreciate the responsive client success team, which is noted for being communicative and helpful throughout the onboarding process.
- Users say that impact.com shines in its attribution capabilities, allowing marketers to track interactions between partners effectively. This feature is particularly praised for helping users understand the consumer journey and optimize their marketing strategies based on detailed performance insights.
- Reviewers mention that Popular Pays offers a streamlined process for managing creators, with features that allow users to easily review social media channels and accept creators into campaigns. This level of control is highlighted as a significant advantage for those looking to curate their influencer partnerships.
- According to verified reviews, impact.com is recognized for its ease of implementation and integration capabilities. Users appreciate how quickly they can set up the platform and generate links, which contributes to a smoother workflow and faster campaign launches.
- G2 reviewers report that while Popular Pays has a higher rating for the quality of support, impact.com still provides solid assistance, though some users feel it could improve in this area. Popular Pays users specifically commend the exceptional insights provided by their support team, enhancing their overall experience.
- Users say that both platforms meet their requirements effectively, but Popular Pays stands out with a higher ease of use rating. Users have noted that the platform's intuitive design makes it easier to manage campaigns, while impact.com users have expressed a desire for more user-friendly features in certain areas.
Pricing
Entry-Level Pricing
Popular Pays
Pro
Starting at $999.00
Per Month
Saas Access
- Extended platform access including two active campaigns (additional for a fee) and unlimited messages
- Enhanced Creator Management and full track features like Google Vision search capabilities
- Connect features like social health data and audience insights, with limited Track features
impact.com
No pricing availableFree Trial
Popular Pays
No trial information availableimpact.com
No trial information availableRatings
Meets Requirements
8.6
225
8.6
1,080
Ease of Use
8.8
225
8.2
1,284
Ease of Setup
8.8
111
8.1
983
Ease of Admin
8.8
96
8.3
488
Quality of Support
9.3
222
8.3
1,003
Has the product been a good partner in doing business?
9.2
96
8.6
482
Product Direction (% positive)
8.5
219
8.6
1,049
Features by Category
Social Analytics
Not enough data
Feature Not Available
Not enough data
8.5(won by default)
21
Not enough data
8.8(won by default)
20
Not enough data
8.7(won by default)
19
Not enough data
8.9(won by default)
19
Not enough data
Feature Not Available
Not enough data
8.3(won by default)
20
Reports & Dashboards
Not enough data
8.7(won by default)
21
Not enough data
8.8(won by default)
21
Not enough data
9.0(won by default)
21
Not enough data
8.3(won by default)
20
Agentic AI - Social Media Analytics
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
9.0(won by default)
8
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Link Options
Not enough data
8.7
780
Not enough data
8.7
757
Not enough data
8.1
637
Agentic AI - Affiliate Marketing
Not enough data
6.8
264
Not enough data
7.0
258
Not enough data
7.1
259
Not enough data
7.0
259
Not enough data
7.1
259
Not enough data
Feature Not Available
Tracking Options
Not enough data
7.9
714
Not enough data
8.7
819
Not enough data
8.1
684
Affiliate Management
Not enough data
8.6
660
Not enough data
8.6
663
Not enough data
8.1
625
Control
Not enough data
8.8
97
|
Verified
Not enough data
8.0
96
|
Verified
Not enough data
7.8
88
|
Verified
Platform - Partner Relationship Management (PRM)
Not enough data
8.2
96
|
Verified
Not enough data
7.8
92
|
Verified
Not enough data
8.0
17
Not enough data
7.7
17
Not enough data
7.3
17
Not enough data
7.0
19
Not enough data
8.6
17
Not enough data
7.4
17
Not enough data
7.9
15
Not enough data
7.3
14
Not enough data
8.3
19
Not enough data
7.6
17
Not enough data
7.6
15
Agentic AI - Partner Relationship Management (PRM)
Not enough data
7.0
17
Not enough data
Feature Not Available
Not enough data
7.0
16
Not enough data
6.6
16
Attribution Modeling
Not enough data
8.5
70
|
Verified
Not enough data
7.9
69
|
Verified
Not enough data
6.7
61
|
Verified
Not enough data
7.6
69
|
Verified
Not enough data
7.1
66
Not enough data
7.6
68
Agentic AI - Attribution
Not enough data
7.3
25
Not enough data
7.6
26
Not enough data
Feature Not Available
Not enough data
7.3
25
Marketing
Not enough data
7.4
59
|
Verified
Not enough data
8.3
64
|
Verified
Not enough data
7.8
65
|
Verified
Not enough data
8.0
63
|
Verified
Reporting
Not enough data
8.7
75
|
Verified
Not enough data
8.5
72
|
Verified
Not enough data
8.7
74
|
Verified
Platform Basics
Not enough data
7.5
42
|
Verified
Not enough data
7.4
42
|
Verified
Platform Data
Not enough data
7.7
44
|
Verified
Not enough data
7.8
44
|
Verified
Not enough data
8.1
45
|
Verified
Not enough data
8.0
45
|
Verified
Platform Additional Functionality
Not enough data
Feature Not Available
Not enough data
7.5
41
|
Verified
Not enough data
Feature Not Available
Agentic AI - Customer Journey Analytics
Not enough data
Feature Not Available
Not enough data
7.1
20
Not enough data
7.0
20
Not enough data
6.9
19
Monitoring & Listening
Not enough data
8.9
12
Not enough data
7.5
12
Not enough data
7.8
12
Not enough data
7.9
12
Not enough data
7.9
12
Not enough data
7.8
12
Agentic AI - Social Media Listening Tools
Not enough data
7.7
8
Not enough data
8.5
8
Not enough data
8.1
8
Not enough data
9.3
7
Not enough data
8.6
7
Data Management & Analysis
Not enough data
9.0
12
Not enough data
9.2
12
Not enough data
9.3
12
Not enough data
9.5
11
Loyalty Experience
Not enough data
8.6
35
Not enough data
8.9
36
Not enough data
8.2
30
Not enough data
8.4
33
Not enough data
7.6
30
Not enough data
Feature Not Available
Loyalty Platform
Not enough data
8.3
30
Not enough data
8.2
32
Not enough data
8.5
32
Not enough data
8.5
29
Not enough data
8.1
31
Agentic AI - Loyalty Management
Not enough data
Feature Not Available
Not enough data
7.6
9
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Account Mapping
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Partner Discovery
Not enough data
7.3
24
Not enough data
7.3
25
Not enough data
7.1
24
Partner Collaboration
Not enough data
8.5
26
Not enough data
8.5
23
Not enough data
8.4
24
Analytics
Not enough data
8.3
24
Not enough data
8.0
23
Not enough data
8.1
24
Integrations
Not enough data
Feature Not Available
Not enough data
7.0
23
Not enough data
Feature Not Available
Influencer Marketing
8.2
152
|
Verified
7.6
181
|
Verified
8.0
144
|
Verified
Feature Not Available
8.0
147
|
Verified
7.5
175
|
Verified
8.0
137
|
Verified
7.5
170
|
Verified
8.5
148
|
Verified
7.7
180
|
Verified
8.4
131
|
Verified
7.5
166
|
Verified
8.5
146
|
Verified
7.7
175
|
Verified
8.0
136
|
Verified
8.0
167
|
Verified
8.0
137
|
Verified
8.3
186
|
Verified
8.0
123
|
Verified
8.1
175
|
Verified
8.2
48
Feature Not Available
8.5
51
7.9
140
|
Verified
Feature Not Available
Feature Not Available
Feature Not Available
7.9
37
Agentic AI - Influencer Marketing Platforms
7.5
6
7.0
49
8.3
6
Feature Not Available
8.3
6
7.3
50
7.5
6
Feature Not Available
8.3
6
Feature Not Available
7.5
6
Feature Not Available
Agentic AI - Customer Advocacy
Not enough data
7.8
6
Not enough data
8.1
6
Not enough data
Feature Not Available
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Database
Not enough data
8.0
35
Not enough data
8.2
38
Not enough data
Feature Not Available
Outreach
Not enough data
7.6
32
Not enough data
Feature Not Available
Not enough data
7.3
32
Reporting
Not enough data
8.2
32
Not enough data
7.2
31
Not enough data
7.5
31
Agentic AI - Media and Influencer Targeting
Not enough data
Feature Not Available
Not enough data
7.4
20
Not enough data
7.3
20
Not enough data
7.3
20
Not enough data
7.3
20
User Rights/Roles
Not enough data
7.3
30
Not enough data
7.4
29
Hiring
8.3
6
Not enough data
8.1
7
Not enough data
8.3
7
Not enough data
8.3
7
Not enough data
Project Management
8.0
5
Not enough data
8.3
7
Not enough data
8.3
7
Not enough data
8.1
6
Not enough data
Payment
8.3
7
Not enough data
9.5
7
Not enough data
7.6
7
Not enough data
8.3
7
Not enough data
Discovery
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Insight
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Mobile
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
Not enough data
8.2
118
|
Verified
Not enough data
8.6
131
|
Verified
Not enough data
7.6
119
|
Verified
Not enough data
8.4
123
|
Verified
Not enough data
7.9
94
|
Verified
Not enough data
Feature Not Available
Campaign Activity
Not enough data
8.5
128
|
Verified
Not enough data
8.7
134
|
Verified
Not enough data
7.7
110
|
Verified
Not enough data
7.9
116
|
Verified
Not enough data
7.9
115
|
Verified
Not enough data
6.4
17
Agentic AI - Marketing Analytics
Not enough data
7.1
29
Not enough data
7.2
29
Not enough data
Feature Not Available
Categories
Categories
Shared Categories
Popular Pays and impact.com are categorized as Influencer Marketing Platforms
Unique Categories
Popular Pays is categorized as Freelance Platforms
impact.com is categorized as Affiliate Marketing, Customer Advocacy, Partner Relationship Management (PRM), Partner Ecosystem Platforms, Attribution, Media and Influencer Targeting, Loyalty Management, Tag Management Systems, Customer Journey Analytics, Marketing Analytics, Social Media Analytics, and Social Media Listening Tools
Reviews
Reviewers' Company Size
Popular Pays
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
impact.com
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
30.5%
Consumer Goods
19.5%
Food & Beverages
12.4%
Apparel & Fashion
4.1%
Health, Wellness and Fitness
2.3%
Other
31.2%
Marketing and Advertising
22.5%
Computer Software
6.2%
Information Technology and Services
5.2%
Retail
5.0%
Financial Services
4.6%
Other
56.6%
Discussions
Popular Pays has no discussions with answers
What is impact.com used for?
3 Comments
א
impact.com is intended to be used as a partnership management platformRead more
Does SaaSquatch integrate with 3rd-party tools?
2 Comments
ST
SaaSquatch natively integrates with many of the tools you already use so that you can get the most out of your referral and loyalty programs. Whether it’s...Read more
How many dashboars out there for Impact.com?
2 Comments
SO
You can not use more than one account on impact,it's only one account you need to have to avoid being ban.Read more
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