Compare Agentforce Marketing (formerly Salesforce Marketing Cloud) and Podium 
Featured Products
At a Glance
Market Segments
Mid-Market (48.2% of reviews)
Small-Business (60.2% of reviews)
Entry-Level Pricing
Starting at $1,250.00 Per Month
Contact Us Per Month
Agentforce Marketing (formerly Salesforce Marketing Cloud)
Star Rating
(4,443)4.0 out of 5
Market Segments
Mid-Market (48.2% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $1,250.00 Per Month
Browse all 3 pricing plansPodium
Star Rating
(2,067)4.6 out of 5
Market Segments
Small-Business (60.2% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us Per Month
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Salesforce Marketing Cloud excels in delivering a comprehensive view of customer interactions, which is crucial for creating personalized, multi-channel marketing campaigns. Users appreciate its advanced automation features, particularly the Journey Builder, which allows for sophisticated customer journeys triggered by specific actions.
- Users say that Podium stands out for its simplicity and effectiveness in customer communication. Many find it invaluable for consolidating text messages, reviews, and customer interactions into one platform, making it easy to respond quickly and manage customer feedback efficiently.
- Reviewers mention that Salesforce Marketing Cloud has robust capabilities for data-driven engagement across various channels, including email and SMS. However, some users note that the platform can be complex to set up and navigate, which may pose challenges for smaller businesses.
- According to verified reviews, Podium shines in its ease of use, with many users highlighting how quickly they can text customers and collect reviews after services. This streamlined approach helps businesses maintain a positive reputation and engage with customers effectively.
- G2 reviewers indicate that while Salesforce Marketing Cloud offers powerful reporting and automation tools, its overall user satisfaction is lower compared to Podium. Users have expressed a desire for more intuitive interfaces and quicker implementation processes.
- Users report that Podium's focus on small businesses allows it to cater specifically to their needs, providing features that enhance customer interaction without overwhelming complexity. This targeted approach has garnered positive feedback for its effectiveness in managing customer relationships.
Pricing
Entry-Level Pricing
Agentforce Marketing (formerly Salesforce Marketing Cloud)
Pro
Starting at $1,250.00
Per Month
Personalized marketing automation with email solutions
- Email Marketing
- Content Creation
- Integration with Salesforce Sales Cloud
Podium
Core
Contact Us
Per Month
With essential AI features, respond to and convert more leads faster.
- Consolidated Lead Conversion Platform
- Review Management with AI Reponses
- Basic Automations
Free Trial
Agentforce Marketing (formerly Salesforce Marketing Cloud)
No trial information availablePodium
No trial information availableRatings
Meets Requirements
8.2
3,280
9.1
1,738
Ease of Use
7.6
3,457
9.3
1,757
Ease of Setup
7.3
1,945
9.1
1,088
Ease of Admin
7.8
1,715
9.3
889
Quality of Support
7.7
3,094
9.0
1,615
Has the product been a good partner in doing business?
8.0
1,680
9.2
907
Product Direction (% positive)
7.5
3,173
9.0
1,724
Features by Category
Email Marketing
7.9
1174
Not enough data
8.4
1171
Not enough data
8.1
1151
Not enough data
8.2
1069
Not enough data
Online Marketing
7.4
1064
Not enough data
7.4
890
Not enough data
7.5
842
Not enough data
7.2
918
Not enough data
7.3
854
Not enough data
Lead Management
8.0
1033
Not enough data
7.6
995
Not enough data
8.0
1044
Not enough data
7.9
1025
Not enough data
8.1
1025
Not enough data
7.8
965
Not enough data
7.9
923
Not enough data
8.3
1034
Not enough data
Campaign Management
7.6
875
Not enough data
7.6
771
Not enough data
7.1
669
Not enough data
6.7
201
Not enough data
Social
6.3
376
Not enough data
6.6
566
Not enough data
6.9
216
Not enough data
7.0
203
Not enough data
6.9
177
Not enough data
Reporting & Analytics
7.4
1068
Not enough data
6.9
892
Not enough data
6.5
770
Not enough data
6.5
716
Not enough data
6.5
703
Not enough data
Platform
7.0
632
Not enough data
7.8
191
Not enough data
8.0
679
Not enough data
7.4
168
Not enough data
7.4
129
Not enough data
8.0
670
Not enough data
7.8
139
Not enough data
Agentic AI - Marketing Automation
7.2
9
Not enough data
6.5
9
Not enough data
7.2
10
Not enough data
6.9
9
Not enough data
5.8
8
Not enough data
7.1
8
Not enough data
Integration
8.0
668
Not enough data
7.7
535
Not enough data
7.4
497
Not enough data
Core Conversational Capabilities - AI Chatbots
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data
Not enough data
8.0
39
Not enough data
8.8
40
Interaction
Not enough data
8.0
41
Not enough data
8.2
40
Not enough data
8.3
40
Not enough data
8.4
40
Not enough data
8.3
39
Task & Flow Management - AI Chatbots
Not enough data
Not enough data
Not enough data
Not enough data
Learning
Not enough data
8.2
40
Not enough data
7.9
41
Deployment & Embedding - AI Chatbots
Not enough data
Not enough data
Not enough data
Not enough data
Content Generation
Not enough data
8.1
41
Not enough data
7.9
41
Admin & Configuration - AI Chatbots
Not enough data
Not enough data
System
Not enough data
Feature Not Available
Not enough data
8.4
41
Not enough data
8.5
40
Not enough data
8.5
39
Agentic AI - AI Chatbots
Not enough data
5.2
8
Not enough data
6.0
8
Not enough data
6.3
8
Not enough data
5.8
8
Not enough data
6.7
8
Not enough data
5.8
8
Not enough data
6.7
8
Monitoring & Improvement - AI Chatbots
Not enough data
Not enough data
Reliability & Safety - AI Chatbots
Not enough data
Not enough data
Messenger
Not enough data
8.3
158
Not enough data
7.6
207
Not enough data
9.1
222
Not enough data
Feature Not Available
Channels
Not enough data
7.9
212
Not enough data
8.6
221
Not enough data
9.3
237
Not enough data
Feature Not Available
Not enough data
8.0
195
Customers
Not enough data
8.2
153
Not enough data
8.4
155
Not enough data
8.5
222
Not enough data
8.3
222
Not enough data
8.5
222
Agentic AI - Conversational Marketing
Not enough data
4.4
13
Not enough data
4.5
13
Not enough data
4.2
13
Not enough data
4.9
13
Not enough data
4.9
13
Not enough data
5.0
13
Not enough data
4.9
13
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaigns
9.3
29
Not enough data
9.2
28
Not enough data
9.1
29
Not enough data
9.2
28
Not enough data
9.2
30
Not enough data
Analytics
9.2
28
Not enough data
9.3
27
Not enough data
Optimization
9.0
27
Not enough data
9.5
28
Not enough data
9.4
27
Not enough data
8.9
28
Not enough data
Agentic AI - Push Notification
8.6
6
Not enough data
9.3
5
Not enough data
9.0
5
Not enough data
Segmentation
9.0
37
Not enough data
8.5
40
Not enough data
Targeting
9.2
41
Not enough data
9.0
40
Not enough data
Triggered Content
8.5
26
Not enough data
8.2
21
Not enough data
8.9
32
Not enough data
Personalized Content
8.7
31
Not enough data
8.9
24
Not enough data
8.9
39
Not enough data
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
Not enough data
8.6
65
Not enough data
8.5
64
Not enough data
9.1
65
Platform Data
Not enough data
9.1
65
Not enough data
9.0
65
Platform Additional Functionality
Not enough data
8.5
63
Not enough data
9.1
65
Not enough data
9.3
65
Platform Content
Not enough data
9.0
62
Agentic AI - Automotive Marketing
Not enough data
6.3
9
Not enough data
6.5
9
Not enough data
6.5
9
Not enough data
6.7
9
Not enough data
6.7
9
Not enough data
6.7
9
Not enough data
6.7
9
Text Messaging
9.1
30
8.7
230
|
Verified
8.8
28
9.3
240
|
Verified
8.8
27
8.4
187
8.6
28
8.6
239
|
Verified
8.9
28
8.3
213
|
Verified
8.6
29
8.4
216
|
Verified
9.1
30
8.5
233
|
Verified
8.9
29
8.5
216
|
Verified
SMS Platform
9.0
27
8.5
223
|
Verified
9.2
28
8.6
223
|
Verified
8.4
29
Feature Not Available
7.8
29
7.6
201
|
Verified
8.4
26
Feature Not Available
8.6
29
8.2
206
|
Verified
Agentic AI - SMS Marketing
Not enough data
5.7
24
Not enough data
6.1
24
Not enough data
6.6
24
Not enough data
6.4
24
Not enough data
5.8
24
Not enough data
5.7
24
Channels
Not enough data
8.2
325
Not enough data
8.1
322
Not enough data
Feature Not Available
Design
Not enough data
8.3
338
Not enough data
Feature Not Available
Not enough data
8.5
373
Not enough data
8.4
364
Not enough data
8.6
337
Generative AI
Not enough data
7.5
234
Not enough data
7.5
229
Platform Basics
8.3
106
Not enough data
8.3
106
Not enough data
8.4
103
Not enough data
8.4
86
Not enough data
8.4
86
Not enough data
Agentic AI - Customer Journey Mapping
7.9
12
Not enough data
Attribution Modeling
8.4
31
Not enough data
8.9
29
Not enough data
8.7
23
Not enough data
8.3
26
Not enough data
8.7
27
Not enough data
8.4
30
Not enough data
Agentic AI - Attribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing
8.5
39
Not enough data
8.3
27
Not enough data
8.5
33
Not enough data
8.2
37
Not enough data
Reporting
7.8
41
Not enough data
7.6
39
Not enough data
7.6
40
Not enough data
Platform Basics
7.9
42
Not enough data
8.0
44
Not enough data
Platform Data
7.7
49
Not enough data
7.4
45
Not enough data
7.8
47
Not enough data
7.9
44
Not enough data
Platform Additional Functionality
8.7
47
Not enough data
8.0
41
Not enough data
8.5
43
Not enough data
Agentic AI - Customer Journey Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Responses
Not enough data
9.3
14
Not enough data
9.3
14
Not enough data
8.9
14
Automation - AI Agents
Not enough data
8.5
17
Not enough data
8.9
20
Not enough data
8.5
16
Not enough data
8.8
15
Not enough data
8.9
17
Platform
Not enough data
9.0
14
Not enough data
8.9
16
Not enough data
9.2
14
Autonomy - AI Agents
Not enough data
8.6
14
Not enough data
8.8
14
Not enough data
8.7
15
Not enough data
7.9
14
Generative AI
Not enough data
8.6
15
Not enough data
8.7
14
Responses
Not enough data
8.7
33
Not enough data
8.4
33
Not enough data
8.9
33
Not enough data
Feature Not Available
Not enough data
8.2
32
Platform
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.5
31
Not enough data
8.4
32
Not enough data
Feature Not Available
Not enough data
8.8
32
Not enough data
8.9
31
Generative AI
Not enough data
8.1
32
Not enough data
8.1
31
Page Customization
7.6
46
Not enough data
7.8
47
Not enough data
7.8
47
Not enough data
8.0
43
Not enough data
Page Optimization
8.0
42
Not enough data
7.5
39
Not enough data
7.8
44
Not enough data
7.4
36
Not enough data
Integrations
7.9
35
Not enough data
7.9
46
Not enough data
8.0
40
Not enough data
Generative AI
7.9
11
Not enough data
Agentic AI - Landing Page Builders
Not enough data
Not enough data
Lead Monitoring
8.2
47
Not enough data
8.0
46
Not enough data
7.8
45
Not enough data
Agentic AI - Lead Capture
Not enough data
Not enough data
Not enough data
Not enough data
Data Capture
7.5
44
Not enough data
7.8
46
Not enough data
7.1
43
Not enough data
7.5
46
Not enough data
Analytics
7.7
45
Not enough data
7.5
48
Not enough data
Customization
7.7
48
Not enough data
8.0
47
Not enough data
7.7
45
Not enough data
8.1
45
Not enough data
Conversational Platform
Not enough data
8.7
296
Not enough data
8.4
253
Not enough data
8.3
166
Not enough data
8.5
182
Support Automation
Not enough data
8.5
258
Not enough data
8.3
166
Not enough data
8.7
168
Not enough data
8.1
174
Generative AI
Not enough data
7.5
153
Not enough data
7.5
155
Loyalty Experience
9.2
13
Not enough data
9.4
12
Not enough data
9.2
12
Not enough data
9.7
13
Not enough data
8.5
12
Not enough data
9.2
12
Not enough data
Loyalty Platform
9.2
14
Not enough data
9.6
14
Not enough data
9.5
13
Not enough data
8.8
13
Not enough data
9.2
12
Not enough data
Agentic AI - Loyalty Management
8.9
6
Not enough data
9.4
6
Not enough data
10.0
6
Not enough data
9.2
6
Not enough data
Computing
8.7
5
Not enough data
8.3
5
Not enough data
7.6
7
Not enough data
Experimental Design
8.3
5
Not enough data
8.7
5
Not enough data
7.7
5
Not enough data
Analytics
7.7
5
Not enough data
8.7
5
Not enough data
Agentic AI - A/B Testing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
7.7
246
Not enough data
7.5
243
Not enough data
Feature Not Available
Communication
Not enough data
9.2
698
|
Verified
Not enough data
9.0
723
|
Verified
Not enough data
8.1
509
Not enough data
9.0
664
|
Verified
Not enough data
7.3
295
Internal Use
Not enough data
8.2
617
|
Verified
Not enough data
8.9
677
|
Verified
Not enough data
8.6
646
|
Verified
Not enough data
8.6
628
|
Verified
Not enough data
8.8
634
|
Verified
Not enough data
8.5
599
|
Verified
Platform Basics - VoIP Providers
Not enough data
6.8
11
Not enough data
6.5
11
Not enough data
6.2
10
Not enough data
5.8
11
Not enough data
5.8
10
Not enough data
6.5
10
Basic Communication
Not enough data
8.4
42
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.3
37
Agentic AI - VoIP Providers
Not enough data
6.0
7
Not enough data
6.0
7
Not enough data
6.2
7
Not enough data
6.7
7
Access
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Advanced Features
Not enough data
6.7
39
Not enough data
Feature Not Available
Not enough data
8.1
39
Agentic AI - Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Consumer Intelligence
Not enough data
9.1
631
|
Verified
Not enough data
8.4
518
Not enough data
8.5
559
|
Verified
Reporting
Not enough data
Feature Not Available
Not enough data
8.4
524
|
Verified
Not enough data
8.9
649
|
Verified
Media Monitoring
Not enough data
8.5
518
Not enough data
7.3
199
Not enough data
8.3
511
In-House Management
Not enough data
8.6
503
Not enough data
8.6
503
|
Verified
Generative AI
Not enough data
7.5
138
Agentic AI - Online Reputation Management
Not enough data
5.2
11
Not enough data
5.3
11
Not enough data
5.9
11
Not enough data
5.8
11
Not enough data
5.6
11
Not enough data
5.6
11
Analysis
8.7
46
Not enough data
9.1
46
Not enough data
8.3
39
Not enough data
9.1
37
Not enough data
Campaigns
8.7
44
Not enough data
9.0
43
Not enough data
8.8
44
Not enough data
8.8
42
Not enough data
9.4
37
Not enough data
9.1
37
Not enough data
Engagement
8.4
42
Not enough data
Platform
8.9
42
Not enough data
8.8
43
Not enough data
8.6
43
Not enough data
Agentic AI - Mobile Marketing
8.1
6
Not enough data
8.1
6
Not enough data
8.1
6
Not enough data
7.8
6
Not enough data
8.1
6
Not enough data
8.3
6
Not enough data
Marketing Operations
8.0
92
Not enough data
8.5
107
Not enough data
8.0
99
Not enough data
8.7
105
Not enough data
7.5
76
Not enough data
7.9
69
Not enough data
Campaign Activity
8.6
100
Not enough data
8.6
114
Not enough data
8.3
89
Not enough data
8.4
102
Not enough data
8.1
92
Not enough data
7.9
73
Not enough data
Agentic AI - Marketing Analytics
8.3
5
Not enough data
8.0
5
Not enough data
8.0
5
Not enough data
Agentic AI - AI Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Agentforce Marketing (formerly Salesforce Marketing Cloud) and Podium are categorized as SMS Marketing and Conversational Marketing
Unique Categories
Agentforce Marketing (formerly Salesforce Marketing Cloud) is categorized as Mobile Marketing, A/B Testing, Push Notification, Customer Journey Mapping, Attribution, Customer Journey Analytics, Landing Page Builders, Lead Capture, Loyalty Management, Marketing Analytics, Marketing Automation, Personalization, and Personalization Engines
Reviews
Reviewers' Company Size
Agentforce Marketing (formerly Salesforce Marketing Cloud)
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Podium
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
13.6%
Marketing and Advertising
12.7%
Information Technology and Services
10.3%
Financial Services
4.6%
Internet
3.5%
Other
55.3%
Automotive
19.9%
Retail
13.8%
Consumer Services
9.1%
Construction
7.9%
Furniture
6.2%
Other
43.2%
Alternatives
Discussions
Is Salesforce an ESP?
3 Comments
SM
Yes, Salesforce can be considered an Email Service Provider (ESP) through its Marketing Cloud, specifically the Engagement Cloud segment. Salesforce...Read more
I'm stuck on setting up automated email campaigns in Salesforce Marketing Cloud Engagement. Any tips?
3 Comments
SM
Here are some quick tips to help you set up automated email campaigns in Salesforce Marketing Cloud Engagement:
1. Set Clear Goals: Know what you want to...Read more
What does Salesforce software do?
3 Comments
SM
Salesforce is a cloud-based CRM platform designed to help businesses manage customer relationships and streamline operations. Here’s what it does:
1....Read more
How can I make people interact with the chat feature better?
3 Comments
JJ
Let them know about how easy it is to connect to the company they are using. It's a direct connection between the customer and service techs.Read more
How can online reviews help my business?
2 Comments
VL
In a day and age of online reviews, the majority of the people nowadays are choosing their services/companies based on their online popularity/reviews. Read more
How do I edit my templates ( If this is not a permissions issues )
2 Comments
JP
If it is not a permissions issue then to be honest I am not sure. You can create new templates. When I login to Podium on a computer it tells me that you...Read more
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