# Planhat vs Salesforce Data 360 (formerly Data Cloud) Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Salesforce Data 360 excels in providing a comprehensive view of customer data, unifying various sources into a single, real-time profile. This capability is particularly praised for enabling personalized marketing and sales experiences, making it a valuable tool for businesses looking to enhance customer engagement.
- **Users say** that Planhat stands out for its intuitive interface and customizable dashboards, which allow for easy tracking of customer health and renewal risks. Reviewers appreciate the platform's ability to centralize customer data, providing clear signals and insights that help in managing accounts effectively.
- **According to verified reviews** , Salesforce Data 360's setup process is noted for being smooth and straightforward, which helps users transition without significant hurdles. This ease of implementation is a significant advantage for teams looking to get up and running quickly.
- **Reviewers mention** that while Planhat offers excellent support, with users highlighting the responsiveness of team members like Sabrina and Harrison, Salesforce Data 360 also receives commendations for its overall support quality, though it falls slightly behind in this area compared to Planhat.
- **Users highlight** that Planhat's recent updates have improved its functionality, but some still feel it could enhance its data enrichment capabilities. In contrast, Salesforce Data 360 is praised for its robust data enrichment features, which help create a more detailed customer profile by linking information from various sources.
- **G2 reviewers indicate** that while both platforms cater well to mid-market businesses, Salesforce Data 360 has a broader market presence and a higher overall satisfaction score, suggesting it may be a more reliable choice for companies seeking a well-established solution.



| | Planhat | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Star Rating** | 4.5 out of 5 | 4.3 out of 5 | 
| **Total Reviews** | 926 | 248 | 
| **Largest Market Segment** | Mid-Market (61.0% of reviews) | Mid-Market (42.7% of reviews) | 
| **Entry Level Price** | Custom | $500.00 100000 Credits | 

---
## Top Pros & Cons

### Planhat

Pros:
- Ease of Use (215 reviews)
- Customer Support (155 reviews)

Cons:
- Learning Curve (113 reviews)
- Complexity (78 reviews)

### Salesforce Data 360 (formerly Data Cloud)

Pros:
- Platform Integration (79 reviews)
- Ease of Use (56 reviews)

Cons:
- Learning Curve (53 reviews)
- Expensive (44 reviews)

---
## Ratings Comparison
| Rating | Planhat | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
  | **Meets Requirements** | 8.6 (755 reviews) | 9.0 (95 reviews) | 
  | **Ease of Use** | 8.3 (764 reviews) | 7.9 (190 reviews) | 
  | **Ease of Setup** | 7.5 (520 reviews) | 7.3 (163 reviews) | 
  | **Ease of Admin** | 8.2 (463 reviews) | 8.5 (46 reviews) | 
  | **Quality of Support** | 9.2 (731 reviews) | 8.6 (90 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.3 (460 reviews) | 9.3 (45 reviews) | 
  | **Product Direction (% positive)** | 9.2 (706 reviews) | 9.0 (92 reviews) | 

---
## Pricing

### Planhat

#### Entry-Level Pricing

Plan: From Start-up to Enterprise

Price: Custom

Description: Planhat is priced to fit your company size. You can view details here: https://www.planhat.com/pricing/


[Learn more about Planhat](https://www.g2.com/products/planhat/reviews)

#### Free Trial

No

### Salesforce Data 360 (formerly Data Cloud)

#### Entry-Level Pricing

Plan: Consumption Credits

Price: $500.00 100000 Credits

Description: List Price

Key Features:
- Data Services
- Segmentation & Activation

[Learn more about Salesforce Data 360 (formerly Data Cloud)](https://www.g2.com/products/salesforce-data-360-formerly-data-cloud/reviews)

#### Free Trial

No

---
## Features Comparison By Category

### CRM

| Product | Score | Reviews |
|---|---|---|
| **Planhat** | 7.0/10 | 56 |
| **Salesforce Data 360 (formerly Data Cloud)** | N/A | N/A |

#### Sales Force Automation

| Feature | Planhat | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Contact & Account Management** | 8.4 (29 reviews) | Not enough data | 
| **Partner Relationship Mgmt. (PRM)** | 7.5 (25 reviews) | Not enough data | 
| **Opportunity & Pipeline Mgmt.** | 7.5 (25 reviews) | Not enough data | 
| **Task / Activity Management** | 8.3 (29 reviews) | Not enough data | 
| **Territory & Quota Management** | 6.7 (24 reviews) | Not enough data | 
| **Desktop Integration** | 8.7 (26 reviews) | Not enough data | 
| **Product & Price List Management** | 7.0 (23 reviews) | Not enough data | 
| **Quote & Order Management** | 6.2 (24 reviews) | Not enough data | 
| **Customer Contract Management** | 6.5 (25 reviews) | Not enough data | 

#### Marketing Automation

| Feature | Planhat | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Email Marketing** | 7.4 (28 reviews) | Not enough data | 
| **Campaign Management** | 6.9 (27 reviews) | Not enough data | 
| **Lead Management** | 5.9 (25 reviews) | Not enough data | 
| **Marketing ROI Analytics** | 5.3 (25 reviews) | Not enough data | 

#### Customer Support

| Feature | Planhat | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Case Management** | 7.2 (27 reviews) | Not enough data | 
| **Customer Support Portal** | 7.0 (28 reviews) | Not enough data | 
| **Knowledge Base** | 7.4 (28 reviews) | Not enough data | 
| **Call Center Features** | 5.8 (24 reviews) | Not enough data | 
| **Support Analytics** | 6.3 (24 reviews) | Not enough data | 

#### Reporting & Analytics

| Feature | Planhat | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Reporting** | 7.7 (30 reviews) | Not enough data | 
| **Dashboards** | 7.5 (30 reviews) | Not enough data | 
| **Forecasting** | 7.0 (26 reviews) | Not enough data | 

#### Mobile & Social

| Feature | Planhat | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Social Collaboration Features** | 6.2 (24 reviews) | Not enough data | 
| **Social Network Integration** | 5.6 (23 reviews) | Not enough data | 
| **Mobile User Support** | 5.0 (23 reviews) | Not enough data | 

#### Platform

| Feature | Planhat | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Customization** | 8.7 (51 reviews) | Not enough data | 
| **Workflow Capability** | 8.3 (50 reviews) | Not enough data | 
| **User, Role, and Access Management** | 8.6 (50 reviews) | Not enough data | 
| **Internationalization** | 7.4 (47 reviews) | Not enough data | 
| **Sandbox / Test Environments** | 5.6 (44 reviews) | Not enough data | 
| **Document & Content Mgmt.** | 6.7 (46 reviews) | Not enough data | 
| **Performance and Reliability** | 8.3 (48 reviews) | Not enough data | 
| **Output Document Generation** | 7.1 (46 reviews) | Not enough data | 

#### Integration

| Feature | Planhat | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Data Import & Export Tools** | 7.7 (40 reviews) | Not enough data | 
| **Integration APIs** | 7.8 (40 reviews) | Not enough data | 
| **Breadth of Partner Applications** | 7.4 (38 reviews) | Not enough data | 

#### Generative AI

| Feature | Planhat | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **AI Text Generation** | 7.0 (18 reviews) | Not enough data | 

#### Agentic AI - CRM

| Feature | Planhat | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Autonomous Task Execution** | 6.1 (17 reviews) | Not enough data | 
| **Multi-step Planning** | 6.4 (17 reviews) | Not enough data | 
| **Cross-system Integration** | 6.7 (18 reviews) | Not enough data | 
| **Adaptive Learning** | 5.9 (17 reviews) | Not enough data | 
| **Natural Language Interaction** | 6.5 (16 reviews) | Not enough data | 
| **Proactive Assistance** | 6.1 (16 reviews) | Not enough data | 
| **Decision Making** | 6.0 (16 reviews) | Not enough data | 

### Data Management Platform (DMP)

| Product | Score | Reviews |
|---|---|---|
| **Planhat** | N/A | N/A |
| **Salesforce Data 360 (formerly Data Cloud)** | 9.4/10 | 8 |

#### Data Integration

| Feature | Planhat | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **1st-Party Data Integration** | Not enough data | 10.0 (5 reviews) | 
| **2nd-Party Data Integration** | Not enough data | 10.0 (5 reviews) | 
| **3rd-Party Data Integration** | Not enough data | 9.7 (5 reviews) | 
| **Offline Data Integration** | Not enough data | 8.0 (5 reviews) | 
| **Mobile Data Integration** | Not enough data | 9.3 (5 reviews) | 
| **Data Export Tools** | Not enough data | 10.0 (5 reviews) | 

#### Agentic AI - Data Management Platform (DMP)

| Feature | Planhat | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.9 (6 reviews) | 
| **Multi-step Planning** | Not enough data | 9.2 (6 reviews) | 
| **Cross-system Integration** | Not enough data | 9.8 (7 reviews) | 
| **Adaptive Learning** | Not enough data | 9.4 (6 reviews) | 
| **Proactive Assistance** | Not enough data | 9.2 (6 reviews) | 
| **Decision Making** | Not enough data | 8.6 (6 reviews) | 

#### Data Analysis & Optimization

| Feature | Planhat | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Audience Segmentation** | Not enough data | 10.0 (5 reviews) | 
| **Recommendations** | Not enough data | 9.2 (6 reviews) | 
| **Standard Dashboards** | Not enough data | 8.6 (6 reviews) | 
| **Custom Reports** | Not enough data | 9.4 (6 reviews) | 

#### Platform

| Feature | Planhat | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Data Permissions** | Not enough data | 8.9 (6 reviews) | 
| **User, Role, and Access Management** | Not enough data | 9.7 (6 reviews) | 
| **Performance and Reliability** | Not enough data | 10.0 (6 reviews) | 
| **Enterprise Scalability** | Not enough data | 9.4 (6 reviews) | 
| **Internationalization** | Not enough data | 10.0 (5 reviews) | 

### Customer Success

| Product | Score | Reviews |
|---|---|---|
| **Planhat** | 7.8/10 | 614 |
| **Salesforce Data 360 (formerly Data Cloud)** | N/A | N/A |

#### Customer Information

| Feature | Planhat | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Customer Health Scores** | 8.7 (566 reviews) ✓ Verified | Not enough data | 
| **Customer Monitoring** | 8.8 (552 reviews) ✓ Verified | Not enough data | 
| **Customer Profiles** | 8.8 (569 reviews) ✓ Verified | Not enough data | 
| **Playbooks** | 8.2 (548 reviews) ✓ Verified | Not enough data | 
| **Customer Segments** | 8.5 (515 reviews) ✓ Verified | Not enough data | 
| **Product Engagement** | 8.0 (494 reviews) ✓ Verified | Not enough data | 
| **Surveys** | 7.2 (422 reviews) ✓ Verified | Not enough data | 

#### Predictions

| Feature | Planhat | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Churn Risk** | 7.9 (501 reviews) ✓ Verified | Not enough data | 
| **Upsell Opportunities** | 7.5 (435 reviews) ✓ Verified | Not enough data | 
| **Custom Triggers** | 8.3 (496 reviews) ✓ Verified | Not enough data | 
| **Machine Learning** | 6.7 (350 reviews) ✓ Verified | Not enough data | 

#### Platform

| Feature | Planhat | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Reporting & Dashboards** | 8.3 (556 reviews) ✓ Verified | Not enough data | 
| **API & Integrations** | 8.1 (529 reviews) ✓ Verified | Not enough data | 
| **Data Import & Export Tools** | 8.2 (491 reviews) ✓ Verified | Not enough data | 
| **Workflow Capability** | 8.5 (506 reviews) ✓ Verified | Not enough data | 
| **Notifications** | 8.2 (523 reviews) ✓ Verified | Not enough data | 
| **Customization** | 8.6 (532 reviews) ✓ Verified | Not enough data | 
| **Scalability** | 8.8 (513 reviews) ✓ Verified | Not enough data | 
| **Data Security** | 8.9 (475 reviews) ✓ Verified | Not enough data | 
| **Performance & Reliability** | 8.5 (524 reviews) ✓ Verified | Not enough data | 
| **User, Role, and Access Management** | 8.8 (523 reviews) ✓ Verified | Not enough data | 

#### Generative AI

| Feature | Planhat | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **AI Text Generation** | 6.1 (170 reviews) | Not enough data | 
| **AI Text Summarization** | 6.2 (174 reviews) | Not enough data | 

#### Agentic AI - Customer Success

| Feature | Planhat | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Autonomous Task Execution** | 6.3 (98 reviews) | Not enough data | 
| **Multi-step Planning** | 6.7 (98 reviews) | Not enough data | 
| **Cross-system Integration** | 6.8 (101 reviews) | Not enough data | 
| **Natural Language Interaction** | 6.5 (97 reviews) | Not enough data | 
| **Proactive Assistance** | 6.2 (99 reviews) | Not enough data | 

### Subscription Revenue Management

| Product | Score | Reviews |
|---|---|---|
| **Planhat** | 7.7/10 | 125 |
| **Salesforce Data 360 (formerly Data Cloud)** | N/A | N/A |

#### Billing and Payments

| Feature | Planhat | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Payment Terms** | 7.9 (80 reviews) | Not enough data | 
| **Personalized Billing** | 7.6 (68 reviews) | Not enough data | 
| **Custom Pricing** | 7.5 (74 reviews) | Not enough data | 

#### Revenue Recognition

| Feature | Planhat | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Usage Tracking** | 8.2 (97 reviews) | Not enough data | 
| **Deferred Revenue** | 7.0 (69 reviews) | Not enough data | 
| **Revenue Accrual** | 7.5 (74 reviews) | Not enough data | 

#### Revenue Optimization

| Feature | Planhat | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **At-Risk Customers** | 8.1 (103 reviews) | Not enough data | 
| **Offer Optimization** | 7.4 (78 reviews) | Not enough data | 
| **Customer Churn** | 8.2 (106 reviews) | Not enough data | 
| **Revenue Forecasting** | 7.8 (92 reviews) | Not enough data | 

### Product Analytics

| Product | Score | Reviews |
|---|---|---|
| **Planhat** | 7.8/10 | 88 |
| **Salesforce Data 360 (formerly Data Cloud)** | N/A | N/A |

#### Product Analytics

| Feature | Planhat | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Account-Level Analytics** | 8.6 (81 reviews) | Not enough data | 
| **User-Level Analytics** | 8.2 (81 reviews) | Not enough data | 
| **Segmentation** | 8.9 (77 reviews) | Not enough data | 
| **Funnels** | 7.7 (66 reviews) | Not enough data | 
| **Alerts** | 8.4 (79 reviews) | Not enough data | 
| **Multi-Product Analytics** | 8.3 (67 reviews) | Not enough data | 
| **User Scoring** | 8.3 (75 reviews) | Not enough data | 
| **Integrations** | 8.5 (81 reviews) | Not enough data | 

#### Agentic AI - Product Analytics

| Feature | Planhat | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Autonomous Task Execution** | 6.5 (19 reviews) | Not enough data | 
| **Cross-system Integration** | 7.0 (18 reviews) | Not enough data | 
| **Adaptive Learning** | 6.2 (17 reviews) | Not enough data | 
| **Proactive Assistance** | 6.6 (18 reviews) | Not enough data | 

#### Behavioral Analytics - Product Analytics

| Feature | Planhat | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Multi-Product Analytics** | Not enough data | Not enough data | 
| **User level Analytics** | Not enough data | Not enough data | 
| **Account level Analytics** | Not enough data | Not enough data | 
| **Segmentation** | Not enough data | Not enough data | 
| **Funnels** | Not enough data | Not enough data | 

#### Platform Infrastructure - Product Analytics

| Feature | Planhat | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Cross System integrations** | Not enough data | Not enough data | 
| **Alerts** | Not enough data | Not enough data | 
| **Integrations** | Not enough data | Not enough data | 

#### AI driven optimization - Product Analytics

| Feature | Planhat | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **User scoring** | Not enough data | Not enough data | 
| **Adaptive learning** | Not enough data | Not enough data | 
| **Automated insights** | Not enough data | Not enough data | 
| **Autonomous task execution** | Not enough data | Not enough data | 

### Data Governance

| Product | Score | Reviews |
|---|---|---|
| **Planhat** | N/A | N/A |
| **Salesforce Data 360 (formerly Data Cloud)** | 8.9/10 | 8 |

#### Administration

| Feature | Planhat | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Data Modelling** | Not enough data | 9.0 (7 reviews) | 
| **Recommendations** | Not enough data | 8.8 (7 reviews) | 
| **Workflow Management** | Not enough data | 8.6 (6 reviews) | 
| **Dashboards and Visualizations** | Not enough data | 8.3 (7 reviews) | 

#### Management

| Feature | Planhat | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Business Glossary** | Not enough data | 8.3 (7 reviews) | 
| **Data Discovery** | Not enough data | 9.0 (7 reviews) | 
| **Data Profililng** | Not enough data | 8.6 (7 reviews) | 
| **Reporting and Visualization** | Not enough data | 8.3 (7 reviews) | 
| **Data Lineage** | Not enough data | 8.3 (6 reviews) | 

#### Compliance

| Feature | Planhat | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Sensitive Data Compliance** | Not enough data | 9.3 (7 reviews) | 
| **Training and Guidelines** | Not enough data | 9.0 (7 reviews) | 
| **Policy Enforcement** | Not enough data | 9.3 (7 reviews) | 
| **Compliance Monitoring** | Not enough data | 10.0 (6 reviews) | 

#### Security

| Feature | Planhat | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Access Control** | Not enough data | 9.3 (7 reviews) | 
| **Roles Management** | Not enough data | 8.8 (7 reviews) | 
| **Compliance Management** | Not enough data | 9.3 (7 reviews) | 

#### Data Quality

| Feature | Planhat | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Data Preparation** | Not enough data | 9.3 (7 reviews) | 
| **Data Distribution** | Not enough data | 8.8 (7 reviews) | 
| **Data Unification** | Not enough data | 9.6 (8 reviews) | 

#### Maintainence

| Feature | Planhat | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Data Quality Management** | Not enough data | 9.0 (7 reviews) | 
| **Policy Management** | Not enough data | 9.0 (7 reviews) | 

#### Generative AI

| Feature | Planhat | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **AI Text Generation** | Not enough data | 8.1 (7 reviews) | 
| **AI Text Summarization** | Not enough data | 8.3 (7 reviews) | 

#### Agentic AI - Data Governance

| Feature | Planhat | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.3 (7 reviews) | 
| **Multi-step Planning** | Not enough data | 8.3 (7 reviews) | 
| **Cross-system Integration** | Not enough data | 9.0 (7 reviews) | 
| **Adaptive Learning** | Not enough data | 9.0 (7 reviews) | 
| **Natural Language Interaction** | Not enough data | 8.6 (7 reviews) | 
| **Decision Making** | Not enough data | 9.4 (6 reviews) | 

### Customer Data Platform (CDP)

| Product | Score | Reviews |
|---|---|---|
| **Planhat** | 7.1/10 | 229 |
| **Salesforce Data 360 (formerly Data Cloud)** | 8.8/10 | 58 |

#### Data Sourcing

| Feature | Planhat | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Data Enrichment** | 8.3 (182 reviews) | 8.9 (34 reviews) | 
| **Expandability** | 8.4 (175 reviews) | 9.2 (51 reviews) | 
| **Content Marketing** | 6.4 (139 reviews) | 8.5 (28 reviews) | 
| **Multiple Devices** | 7.3 (141 reviews) | 9.1 (29 reviews) | 

#### Intelligence

| Feature | Planhat | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Marketing Metrics** | 6.3 (121 reviews) | 8.5 (28 reviews) | 
| **Predictive Modeling** | 6.5 (129 reviews) | 8.6 (28 reviews) | 
| **Recommendation Engine** | 6.5 (124 reviews) | 8.7 (29 reviews) | 

### Customer Revenue Optimization

| Product | Score | Reviews |
|---|---|---|
| **Planhat** | 7.4/10 | 128 |
| **Salesforce Data 360 (formerly Data Cloud)** | N/A | N/A |

#### Sales Team

| Feature | Planhat | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Flexible Sales Process** | 7.7 (89 reviews) | Not enough data | 
| **Training Mode** | 7.3 (88 reviews) | Not enough data | 
| **Playbooks** | 8.0 (108 reviews) | Not enough data | 

#### Intelligence

| Feature | Planhat | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Opportunity Identification** | 7.6 (99 reviews) | Not enough data | 
| **Zero-touch Renewals** | 7.4 (89 reviews) | Not enough data | 
| **Smart Content** | 7.2 (86 reviews) | Not enough data | 

#### Mapping

| Feature | Planhat | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Multiple Org Charts** | 6.9 (84 reviews) | Not enough data | 
| **Stakeholder Roles** | 8.2 (99 reviews) | Not enough data | 

#### Agentic AI - Customer Revenue Optimization

| Feature | Planhat | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Autonomous Task Execution** | 7.0 (28 reviews) | Not enough data | 
| **Cross-system Integration** | 7.3 (28 reviews) | Not enough data | 
| **Adaptive Learning** | 7.0 (28 reviews) | Not enough data | 
| **Natural Language Interaction** | 7.3 (28 reviews) | Not enough data | 
| **Proactive Assistance** | 6.7 (27 reviews) | Not enough data | 
| **Decision Making** | 7.2 (29 reviews) | Not enough data | 

### Customer Journey Mapping

| Product | Score | Reviews |
|---|---|---|
| **Planhat** | 7.7/10 | 179 |
| **Salesforce Data 360 (formerly Data Cloud)** | N/A | N/A |

#### Platform Basics

| Feature | Planhat | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Templates** | 8.0 (167 reviews) | Not enough data | 
| **Exporting** | 7.9 (152 reviews) | Not enough data | 
| **Multi-user Access and Collaboration** | 8.2 (146 reviews) | Not enough data | 
| **Multiple Personas** | 7.7 (132 reviews) | Not enough data | 
| **Data Analytics ** | 7.8 (137 reviews) | Not enough data | 

#### Agentic AI - Customer Journey Mapping

| Feature | Planhat | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Autonomous Task Execution** | 6.4 (36 reviews) | Not enough data | 

### Client Portal

| Product | Score | Reviews |
|---|---|---|
| **Planhat** | 6.7/10 | 161 |
| **Salesforce Data 360 (formerly Data Cloud)** | N/A | N/A |

#### Content

| Feature | Planhat | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Document Collaboration** | 7.2 (122 reviews) | Not enough data | 
| **Versioning** | 6.8 (102 reviews) | Not enough data | 
| **E-Signature** | 5.7 (97 reviews) | Not enough data | 
| **File Request** | 6.2 (93 reviews) | Not enough data | 
| **Feedback** | 7.1 (108 reviews) | Not enough data | 

#### Collaboration

| Feature | Planhat | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Billing and Invoicing** | 6.5 (103 reviews) | Not enough data | 
| **Instant Messaging** | 6.3 (100 reviews) | Not enough data | 
| **Project Management** | 8.0 (124 reviews) | Not enough data | 
| **Analytics** | 8.0 (139 reviews) | Not enough data | 
| **Time Tracking** | 7.3 (104 reviews) | Not enough data | 
| **Mobile Application** | 4.7 (85 reviews) | Not enough data | 

### Audience Intelligence Platforms

| Product | Score | Reviews |
|---|---|---|
| **Planhat** | N/A | N/A |
| **Salesforce Data 360 (formerly Data Cloud)** | 9.7/10 | 8 |

#### Audiences

| Feature | Planhat | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Audience Insights** | Not enough data | 10.0 (6 reviews) | 
| **Influencer Identification** | Not enough data | 9.2 (6 reviews) | 
| **Buyer Personas** | Not enough data | 9.7 (6 reviews) | 
| **Segmentation** | Not enough data | 10.0 (7 reviews) | 

#### Data Analysis

| Feature | Planhat | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Network Analysis** | Not enough data | 9.2 (6 reviews) | 
| **Dashboards** | Not enough data | 9.4 (6 reviews) | 
| **Visualizations** | Not enough data | 9.7 (6 reviews) | 
| **Advanced Filtering** | Not enough data | 10.0 (6 reviews) | 

#### Administration

| Feature | Planhat | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Marketing Integrations** | Not enough data | 9.8 (7 reviews) | 
| **Ad Integrations** | Not enough data | 9.4 (6 reviews) | 
| **Data Exporting** | Not enough data | 9.2 (6 reviews) | 

#### Agentic AI - Audience Intelligence Platforms

| Feature | Planhat | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.9 (6 reviews) | 
| **Cross-system Integration** | Not enough data | 9.3 (7 reviews) | 
| **Adaptive Learning** | Not enough data | 8.9 (6 reviews) | 
| **Proactive Assistance** | Not enough data | 8.9 (6 reviews) | 

### Master Data Management (MDM)

| Product | Score | Reviews |
|---|---|---|
| **Planhat** | N/A | N/A |
| **Salesforce Data 360 (formerly Data Cloud)** | N/A | N/A |

#### Management

| Feature | Planhat | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Hierarchy Management** | Not enough data | Not enough data | 
| **Reference Data Management** | Not enough data | Not enough data | 
| **Data Lineage** | Not enough data | Not enough data | 
| **Metadata Management** | Not enough data | Not enough data | 

#### Functionality 

| Feature | Planhat | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Multi-Domain** | Not enough data | Not enough data | 
| **Match & Merge** | Not enough data | Not enough data | 
| **Relationship Mapping** | Not enough data | Not enough data | 
| **User Interface** | Not enough data | Not enough data | 

#### Security

| Feature | Planhat | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Data Governance** | Not enough data | Not enough data | 
| **Data Masking** | Not enough data | Not enough data | 

### Client Onboarding

| Product | Score | Reviews |
|---|---|---|
| **Planhat** | 8.1/10 | 289 |
| **Salesforce Data 360 (formerly Data Cloud)** | N/A | N/A |

#### Onboarding Setup

| Feature | Planhat | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Workflows** | 8.6 (252 reviews) | Not enough data | 
| **Templates** | 8.1 (256 reviews) | Not enough data | 
| **Checklists** | 8.6 (258 reviews) | Not enough data | 

#### Project Tracking

| Feature | Planhat | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Monitoring** | 8.2 (235 reviews) | Not enough data | 
| **Resources** | 7.7 (201 reviews) | Not enough data | 
| **Content** | 8.0 (211 reviews) | Not enough data | 
| **Tasks** | 8.4 (255 reviews) | Not enough data | 
| **Optimization** | 7.9 (208 reviews) | Not enough data | 

#### Customer Engagement

| Feature | Planhat | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Portal** | 7.7 (229 reviews) | Not enough data | 
| **Engagement** | 8.0 (224 reviews) | Not enough data | 
| **Branding** | 7.4 (213 reviews) | Not enough data | 
| **Visibility** | 8.3 (229 reviews) | Not enough data | 
| **Collaboration** | 8.1 (233 reviews) | Not enough data | 

### Identity Resolution

| Product | Score | Reviews |
|---|---|---|
| **Planhat** | N/A | N/A |
| **Salesforce Data 360 (formerly Data Cloud)** | 8.5/10 | 17 |

#### Agentic AI - Firewall Software

| Feature | Planhat | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.2 (16 reviews) | 
| **Adaptive Learning** | Not enough data | 8.6 (16 reviews) | 

### Data Quality

| Product | Score | Reviews |
|---|---|---|
| **Planhat** | 7.6/10 | 73 |
| **Salesforce Data 360 (formerly Data Cloud)** | N/A | N/A |

#### Functionality

| Feature | Planhat | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Identification** | 7.6 (54 reviews) | Not enough data | 
| **Correction** | 7.4 (50 reviews) | Not enough data | 
| **Normalization** | 7.5 (46 reviews) | Not enough data | 
| **Preventative Cleaning** | 7.2 (49 reviews) | Not enough data | 
| **Data Matching** | 7.2 (54 reviews) | Not enough data | 

#### Management

| Feature | Planhat | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Reporting** | 8.1 (61 reviews) | Not enough data | 
| **Automation** | 8.4 (62 reviews) | Not enough data | 
| **Quality Audits** | 7.2 (48 reviews) | Not enough data | 
| **Dashboard** | 8.2 (64 reviews) | Not enough data | 
| **Governance** | 8.1 (49 reviews) | Not enough data | 

#### Generative AI

| Feature | Planhat | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **AI Text Generation** | 6.4 (31 reviews) | Not enough data | 
| **AI Text Summarization** | 6.6 (31 reviews) | Not enough data | 

---
## Categories
**Shared Categories (1):** [Customer Data Platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp)

**Unique to Planhat (9):** [Client Portal Software](https://www.g2.com/categories/client-portal), [Customer Journey Mapping Tools](https://www.g2.com/categories/customer-journey-mapping), [Customer Revenue Optimization (CRO) Software](https://www.g2.com/categories/customer-revenue-optimization), [Product Analytics Software](https://www.g2.com/categories/product-analytics), [Subscription Revenue Management Software](https://www.g2.com/categories/subscription-revenue-management), [Customer Success Software](https://www.g2.com/categories/customer-success), [CRM Software](https://www.g2.com/categories/crm), [Data Quality Tools](https://www.g2.com/categories/data-quality), [Client Onboarding Software](https://www.g2.com/categories/client-onboarding)

**Unique to Salesforce Data 360 (formerly Data Cloud) (6):** [Audience Intelligence Platforms ](https://www.g2.com/categories/audience-intelligence-platforms), [Identity Resolution Software](https://www.g2.com/categories/identity-resolution), [Data Management Platforms (DMP)](https://www.g2.com/categories/data-management-platform-dmp), [Master Data Management (MDM) Tools](https://www.g2.com/categories/master-data-management-mdm), [Data Governance Tools](https://www.g2.com/categories/data-governance-tools), [Data Management Software](https://www.g2.com/categories/data-management-software)


---
## Reviewer Demographics

### By Company Size

| Segment | Planhat | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Small-Business** | 32.8% | 20.7% | 
| **Mid-Market** | 61.0% | 42.7% | 
| **Enterprise** | 6.2% | 36.6% | 

### By Industry

#### Planhat

- **Computer Software:** 37.2%
- **Information Technology and Services:** 18.6%
- **Marketing and Advertising:** 8.1%
- **Education Management:** 2.4%
- **E-Learning:** 2.2%
- **Human Resources:** 2.2%
- **Financial Services:** 2.1%
- **Internet:** 2.0%
- **Consumer Services:** 1.8%
- **Computer & Network Security:** 1.7%
- **Other:** 21.7%

#### Salesforce Data 360 (formerly Data Cloud)

- **Information Technology and Services:** 16.8%
- **Computer Software:** 8.9%
- **Financial Services:** 7.0%
- **Consulting:** 6.1%
- **Computer & Network Security:** 3.7%
- **Marketing and Advertising:** 3.7%
- **Manufacturing:** 3.3%
- **Education Management:** 2.8%
- **Retail:** 2.8%
- **Automotive:** 2.3%
- **Other:** 42.5%

---
## Alternatives

### Alternatives to Planhat

- [Custify](https://www.g2.com/products/custify/reviews) — 4.7/5 stars (496 reviews)
- [Totango](https://www.g2.com/products/totango/reviews) — 4.3/5 stars (1149 reviews)
- [ChurnZero](https://www.g2.com/products/churnzero/reviews) — 4.7/5 stars (1587 reviews)
- [Catalyst](https://www.g2.com/products/totango-catalyst/reviews) — 4.5/5 stars (659 reviews)
- [ClientSuccess](https://www.g2.com/products/clientsuccess/reviews) — 4.4/5 stars (423 reviews)
- [Vitally](https://www.g2.com/products/vitally/reviews) — 4.5/5 stars (697 reviews)
- [Gainsight Customer Success](https://www.g2.com/products/gainsight-customer-success/reviews) — 4.5/5 stars (1688 reviews)
- [GUIDEcx](https://www.g2.com/products/guidecx/reviews) — 4.6/5 stars (461 reviews)
- [HubSpot Service Hub](https://www.g2.com/products/hubspot-service-hub/reviews) — 4.4/5 stars (2912 reviews)
- [Rocketlane](https://www.g2.com/products/rocketlane-corp/reviews) — 4.7/5 stars (849 reviews)

### Alternatives to Salesforce Data 360 (formerly Data Cloud)

- [Twilio Segment](https://www.g2.com/products/twilio-segment/reviews) — 4.5/5 stars (565 reviews)
- [Tealium Customer Data Hub](https://www.g2.com/products/tealium-customer-data-hub/reviews) — 4.3/5 stars (474 reviews)
- [Insider One](https://www.g2.com/products/insider-one/reviews) — 4.8/5 stars (1354 reviews)
- [Hightouch](https://www.g2.com/products/hightouch/reviews) — 4.6/5 stars (392 reviews)
- [Klaviyo](https://www.g2.com/products/klaviyo/reviews) — 4.6/5 stars (1349 reviews)
- [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) — 4.6/5 stars (765 reviews)
- [WebEngage](https://www.g2.com/products/webengage/reviews) — 4.5/5 stars (750 reviews)
- [Dotdigital](https://www.g2.com/products/dotdigital/reviews) — 4.4/5 stars (1199 reviews)
- [Databricks](https://www.g2.com/products/databricks/reviews) — 4.6/5 stars (770 reviews)
- [Optimizely Web Experimentation](https://www.g2.com/products/optimizely-web-experimentation/reviews) — 4.2/5 stars (411 reviews)

---
## Top Discussions

### Planhat

- Title: [How long did it take to implement?](https://www.g2.com/discussions/49802-how-long-did-it-take-to-implement) — 2 comments *(includes official response)*
  > **Top comment:** "Comment deleted by user."
- Title: [It shouldbe good if we can export the changes etc on Playbooks or have a clear idea on NPS score expectations.](https://www.g2.com/discussions/it-shouldbe-good-if-we-can-export-the-changes-etc-on-playbooks-or-have-a-clear-idea-on-nps-score-expectations) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Hi Martha,

Thanks for your question!

We'd love to understand a bit deeper what you are trying to solve so please feel free to reach out to your CSM..."
- Title: [How can I, launch two simultaneos NPScampaings](https://www.g2.com/discussions/how-can-i-launch-two-simultaneos-npscampaings) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Hi Matheus, your CSM will be in touch shortly and help you to set it up :)

"
- Title: [What's the best way to manage crossell opportunities on planhat?](https://www.g2.com/discussions/40995-what-s-the-best-way-to-manage-crossell-opportunities-on-planhat) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Hi Pedro,

Thanks for your question!

There are several ways to manage cross-sale opportunities in Planhat. Firstly, intelligent triggers and alerts can..."

### Salesforce Data 360 (formerly Data Cloud)

No discussions available for this product.

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/planhat-vs-salesforce-data-360-formerly-data-cloud)