Link copied to clipboard # Prism vs Smartly Comparison - What are their main differences? Share [ Export ](/compare/pixis-prism/smartly/export.csv) PrismSmartly[+ Add Product](#) Reviews **Prism** [ 4.6/5(14) ](https://www.g2.com/products/pixis-prism/reviews#reviews) **Smartly** [ 4.4/5(475) ](https://www.g2.com/products/smartly/reviews#reviews) Pricing **Prism** Free Trial No pricing available **Smartly** **% Fee** of Media Spend ยท Self-Serve + Support **Pricing Insights** from reviews Time to Implement **Prism** Not enough reviews yet **Smartly** 2 months Based on 27 responses Return on Investment **Prism** Not enough reviews yet **Smartly** 12 months Based on 18 responses Perceived Cost **Prism** Not enough reviews yet **Smartly** $$$$$ Average Discount **Prism** Not enough reviews yet **Smartly** 7% ![Prism](https://images.g2crowd.com/uploads/product/hd_favicon/0a1eebf574585c7da13fd26a733fd829/pixis-prism.svg "Prism") ![Smartly](https://images.g2crowd.com/uploads/product/hd_favicon/536bf34adcc5258ca89ee125f2757e74/smartly.svg "Smartly") G2 offers free advice on this comparison. 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Pros & Cons **Prism** Not enough data **Smartly** Not enough data Screenshots **Prism** ![Prism screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/1248165/Performance-AI-Single-Platform.png) **Smartly** ![Smartly screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/1416155/Homepage.png) Ratings Meets Requirements **Prism** 9.1 9.19 **Smartly** 8.6 8.6386 Ease of Use **Prism** 9.6 9.69 **Smartly** 8.3 8.3388 Ease of Setup **Prism** Not enough data **Smartly** 8.3 8.3179 Ease of Admin **Prism** Not enough data **Smartly** 8.3 8.3179 Quality of Support **Prism** 9.6 9.69 **Smartly** 9.3 9.3381 Has the product been a good partner in doing business? **Prism** Not enough data **Smartly** 9.0 9.0177 Product Direction (% positive) **Prism** 10.0 10.08 **Smartly** 8.6 8.6382 Features Creative Management Platforms[Hide 61 FeaturesShow 61 Features](javascript:void(0);) Not enough data 8.5 69 Authoring Tools Ad Templates Not enough data 8.5(won by default) 56 HTML5 Authoring Not enough data 7.8(won by default) 24 Automated Ad Creation Not enough data 8.5(won by default) 55 Lanugage Translation Not enough data 8.2(won by default) 32 Customizable Templates Not enough data Not enough data WYSIWYG Editor Not enough data Not enough data Agentic AI - Creative Management Platforms Autonomous Task Execution Not enough data Not enough data Multi-step Planning Not enough data Not enough data Cross-system Integration Not enough data Not enough data Adaptive Learning Not enough data Not enough data Proactive Assistance Not enough data Not enough data Decision Making Not enough data Not enough data Testing Tools Dynamic Versioning Not enough data 8.7(won by default) 45 A/B Testing Not enough data 8.8(won by default) 55 Publishing Tools Campaign Scheduling Not enough data 8.9(won by default) 55 Demand Side Platform Built-in Not enough data Feature Not Available Demand Side Platform Integration Not enough data Feature Not Available Task Scheduling Not enough data Not enough data Third-Party Integrations Not enough data Not enough data Additional Functionality Task Management Not enough data Not enough data Generative AI Not enough data Not enough data Role-Based Permissions Not enough data Not enough data Activity Tracking Not enough data Not enough data Collaboration Tools Not enough data Not enough data Publishing/Sharing Not enough data Not enough data Customizable Reports Not enough data Not enough data Asset Library Not enough data Not enough data AI Copilot Not enough data Not enough data Customizable Branding Not enough data Not enough data Advertising Management Not enough data Not enough data API Not enough data Not enough data Drag & Drop Not enough data Not enough data Reporting & Statistics Not enough data Not enough data Search/Filter Not enough data Not enough data Resource Management Not enough data Not enough data Secure Data Storage Not enough data Not enough data Tagging Not enough data Not enough data Single Sign On Not enough data Not enough data Document Review Not enough data Not enough data To-Do List Not enough data Not enough data Time Tracking Not enough data Not enough data Deadline Management Not enough data Not enough data Project Management Not enough data Not enough data File Sharing Not enough data Not enough data Real-Time Notifications Not enough data Not enough data Task Progress Tracking Not enough data Not enough data Access Controls/Permissions Not enough data Not enough data Content Management Not enough data Not enough data Approval Process Control Not enough data Not enough data Workflow Management Not enough data Not enough data Client Management Not enough data Not enough data @mentions Not enough data Not enough data Activity Dashboard Not enough data Not enough data Configurable Workflow Not enough data Not enough data Status Tracking Not enough data Not enough data Billing & Invoicing Not enough data Not enough data Video Support Not enough data Not enough data Version Control Not enough data Not enough data Project Tracking Not enough data Not enough data Commenting/Notes Not enough data Not enough data Digital Asset Management Not enough data Not enough data Video Advertising[Hide 53 FeaturesShow 53 Features](javascript:void(0);) Not enough data 8.6 361 Platform Interoperability Close Ecosystem API Feature Not Available 8.8(won by default) 20 Video Functionality Video Functionality Not enough data 8.4(won by default) 69 Agentic AI - Video Advertising Autonomous Task Execution Not enough data Not enough data Multi-step Planning Not enough data Not enough data Cross-system Integration Not enough data Not enough data Adaptive Learning Not enough data Not enough data Proactive Assistance Not enough data Not enough data Decision Making Not enough data Not enough data Campaign Management Campaign Dashboard Not enough data 8.2(won by default) 320 Campaign Optimization Not enough data 8.5(won by default) 317 Bulk Editing Not enough data 7.8(won by default) 285 Batch Uploading Feature Not Available 7.7(won by default) 238 Brand Safety Not enough data 8.2(won by default) 204 Fraud Protection Not enough data 8.0(won by default) 161 Frequency Capping Not enough data 8.0(won by default) 210 Budget Pacing Not enough data 8.2(won by default) 272 Creative Optimization Not enough data 8.5(won by default) 296 Rich Media Capabilties Feature Not Available 8.3(won by default) 193 In-App Ads Not enough data 7.9(won by default) 141 Mobile Rich Media Capabilities Feature Not Available 8.2(won by default) 151 Reach Feature Not Available Feature Not Available Activity Dashboard Not enough data Not enough data Retargeting Ads Not enough data Not enough data Targeting Targeting Not enough data 8.9(won by default) 312 Retargeting Not enough data 8.9(won by default) 293 Geo-Targeting Not enough data 8.9(won by default) 287 Contextual Targeting Not enough data Feature Not Available Audience Targeting Not enough data Not enough data Platform API / Integrations Not enough data 8.4(won by default) 221 Custom Reports Not enough data 8.4(won by default) 273 User, Role, and Access Management Not enough data 8.4(won by default) 291 Performance and Reliability Not enough data 8.3(won by default) 310 Enterprise Scalability Not enough data 8.5(won by default) 260 Customization Not enough data 8.3(won by default) 278 Workflow Capability Not enough data 8.4(won by default) 258 Internationalization Not enough data 8.6(won by default) 222 Notifications Not enough data 8.2(won by default) 273 Budget Management Not enough data Not enough data Display Ad Management Not enough data Not enough data Campaign Management Not enough data Not enough data Ad Inventory Management Not enough data Not enough data Alerts/Notifications Not enough data Not enough data Document Management Not enough data Not enough data File Management Not enough data Not enough data Workflow Management Not enough data Not enough data Email Management Not enough data Not enough data Display Ad Management Not enough data Not enough data Calendar Management Not enough data Not enough data Task Management Not enough data Not enough data Campaign Management Not enough data Not enough data Deadline Management Not enough data Not enough data Client Management Not enough data Not enough data Project Management Not enough data Not enough data Social Media Advertising[Hide 53 FeaturesShow 53 Features](javascript:void(0);) Not enough data 8.3 368 Platform Interoperability Close Ecosystem API Feature Not Available 8.2(won by default) 27 Agentic AI - Social Media Advertising Autonomous Task Execution Not enough data Not enough data Multi-step Planning Not enough data Not enough data Cross-system Integration Not enough data Not enough data Adaptive Learning Not enough data Not enough data Proactive Assistance Not enough data Not enough data Decision Making Not enough data Not enough data Social Functionality Social Functionality Not enough data 8.7(won by default) 286 Campaign Management Campaign Dashboard Not enough data 8.2(won by default) 320 Campaign Optimization Not enough data 8.5(won by default) 317 Bulk Editing Not enough data 7.8(won by default) 285 Batch Uploading Feature Not Available 7.7(won by default) 238 Brand Safety Not enough data 8.2(won by default) 204 Fraud Protection Not enough data 8.0(won by default) 161 Frequency Capping Not enough data 8.0(won by default) 210 Budget Pacing Not enough data 8.2(won by default) 272 Creative Optimization Not enough data 8.5(won by default) 296 Rich Media Capabilties Feature Not Available 8.3(won by default) 193 In-App Ads Not enough data 7.9(won by default) 141 Mobile Rich Media Capabilities Feature Not Available 8.2(won by default) 151 Reach Feature Not Available Feature Not Available Activity Dashboard Not enough data Not enough data Retargeting Ads Not enough data Not enough data Targeting Targeting Not enough data 8.9(won by default) 312 Retargeting Not enough data 8.9(won by default) 293 Geo-Targeting Not enough data 8.9(won by default) 287 Contextual Targeting Not enough data Feature Not Available Audience Targeting Not enough data Not enough data Platform API / Integrations Not enough data 8.4(won by default) 221 Custom Reports Not enough data 8.4(won by default) 273 User, Role, and Access Management Not enough data 8.4(won by default) 291 Performance and Reliability Not enough data 8.3(won by default) 310 Enterprise Scalability Not enough data 8.5(won by default) 260 Customization Not enough data 8.3(won by default) 278 Workflow Capability Not enough data 8.4(won by default) 258 Internationalization Not enough data 8.6(won by default) 222 Notifications Not enough data 8.2(won by default) 273 Budget Management Not enough data Not enough data Display Ad Management Not enough data Not enough data Campaign Management Not enough data Not enough data Ad Inventory Management Not enough data Not enough data Alerts/Notifications Not enough data Not enough data Document Management Not enough data Not enough data File Management Not enough data Not enough data Workflow Management Not enough data Not enough data Email Management Not enough data Not enough data Display Ad Management Not enough data Not enough data Calendar Management Not enough data Not enough data Task Management Not enough data Not enough data Campaign Management Not enough data Not enough data Deadline Management Not enough data Not enough data Client Management Not enough data Not enough data Project Management Not enough data Not enough data Show 6 feature categories with incomplete data Artificial Intelligence[Hide 37 FeaturesShow 37 Features](javascript:void(0);) Not enough data Not enough data Additional Functionality Tagging Not enough data Not enough data Natural Language Processing Not enough data Not enough data Data Extraction Not enough data Not enough data Multi-Language Not enough data Not enough data Predictive Analytics Not enough data Not enough data Drag & Drop Not enough data Not enough data Speech Recognition Not enough data Not enough data Reporting/Analytics Not enough data Not enough data Data Storage Management Not enough data Not enough data Virtual Personal Assistant (VPA) Not enough data Not enough data AI Copilot Not enough data Not enough data Customer Segmentation Not enough data Not enough data Collaboration Tools Not enough data Not enough data Data Import/Export Not enough data Not enough data Generative AI Not enough data Not enough data For eCommerce Not enough data Not enough data Role-Based Permissions Not enough data Not enough data Customizable Branding Not enough data Not enough data Search/Filter Not enough data Not enough data Monitoring Not enough data Not enough data Document Management Not enough data Not enough data API Not enough data Not enough data Data Visualization Not enough data Not enough data Trend Analysis Not enough data Not enough data Machine Learning Not enough data Not enough data Access Controls/Permissions Not enough data Not enough data Alerts/Escalation Not enough data Not enough data Performance Metrics Not enough data Not enough data Real-Time Data Not enough data Not enough data Third-Party Integrations Not enough data Not enough data Mobile App Not enough data Not enough data Multiple Data Sources Not enough data Not enough data For Sales Teams/Organizations Not enough data Not enough data Sentiment Analysis Not enough data Not enough data Activity Dashboard Not enough data Not enough data Chatbot Not enough data Not enough data Workflow Automation Not enough data Not enough data Paid Search Advertising[Hide 64 FeaturesShow 64 Features](javascript:void(0);) Not enough data Not enough data Campaign Management & Optimization Paid Keyword Optimization Not enough data Not enough data Bid Rules Not enough data Not enough data Ad Creation and Editing Not enough data Not enough data Ad and Landing Page Scheduling Feature Not Available Not enough data Scenario Planning Not enough data Not enough data Portfolio Bid Optimization Not enough data Not enough data Advanced Targeting Options Not enough data Not enough data Offline Capabilities Feature Not Available Not enough data Extensions Feature Not Available Not enough data Product Listing Ads Feature Not Available Not enough data Budget Execution & Monitoring Not enough data Not enough data Audience Targeting Not enough data Not enough data Social Media Monitoring Not enough data Not enough data Web Traffic Monitoring Not enough data Not enough data Real-Time Monitoring Not enough data Not enough data Conversion Rate Optimization Not enough data Not enough data Campaign Planning Not enough data Not enough data Analytics & Administration Ad and Conversion Tracking Not enough data Not enough data Attribution Not enough data Not enough data Reports Not enough data Not enough data ROI Tracking Not enough data Not enough data Engagement Tracking Not enough data Not enough data Goal Setting/Tracking Not enough data Not enough data Keyword Tracking Not enough data Not enough data Scheduled/Automated Reports Not enough data Not enough data Click Tracking Not enough data Not enough data Platform APIs Not enough data Not enough data Notifications Not enough data Not enough data Customization Not enough data Not enough data User, Role, and Access Management Not enough data Not enough data Performance and Reliability Not enough data Not enough data Enterprise Scalability Not enough data Not enough data Workflow Capability Not enough data Not enough data Internationalization Feature Not Available Not enough data Performance Management Not enough data Not enough data SEO Management Not enough data Not enough data Bid Management Not enough data Not enough data Campaign Management Not enough data Not enough data Advertising Management Not enough data Not enough data Budget Management Not enough data Not enough data Additional Functionality Activity Dashboard Not enough data Not enough data Account Alerts Not enough data Not enough data Campaign Segmentation Not enough data Not enough data For PPC Campaigns Not enough data Not enough data Data Import/Export Not enough data Not enough data Performance Metrics Not enough data Not enough data A/B Testing Not enough data Not enough data Geotargeting Not enough data Not enough data Visual Analytics Not enough data Not enough data Trend Analysis Not enough data Not enough data Data Visualization Not enough data Not enough data Fraud Detection Not enough data Not enough data Real-Time Analytics Not enough data Not enough data Multi-Campaign Not enough data Not enough data Landing Pages/Web Forms Not enough data Not enough data Real-Time Updates Not enough data Not enough data Keyword Research Tools Not enough data Not enough data URL Builder Not enough data Not enough data Real-Time Reporting Not enough data Not enough data AI Copilot Not enough data Not enough data Generative AI Not enough data Not enough data Campaign Analytics Not enough data Not enough data Web Traffic Reporting Not enough data Not enough data Third-Party Integrations Not enough data Not enough data Personalization Engines[Hide 16 FeaturesShow 16 Features](javascript:void(0);) Not enough data Not enough data Segmentation A/B Testing Not enough data Not enough data Customer Profiles Feature Not Available Not enough data Targeting Behavioral Targeting Not enough data Not enough data Contextual Targeting Not enough data Not enough data Triggered Content Geofencing Not enough data Not enough data Triggered Emails Feature Not Available Not enough data Triggered Messages Feature Not Available Not enough data Personalized Content Recommendation Engine Not enough data Not enough data Personalized Discounts Feature Not Available Not enough data Website Personalization Feature Not Available Not enough data Agentic AI - Personalization Engines Autonomous Task Execution Not enough data Not enough data Cross-system Integration Not enough data Not enough data Adaptive Learning Not enough data Not enough data Natural Language Interaction Not enough data Not enough data Proactive Assistance Not enough data Not enough data Decision Making Not enough data Not enough data MLOps Platforms[Hide 22 FeaturesShow 22 Features](javascript:void(0);) Not enough data Not enough data Deployment Language Flexibility Feature Not Available Not enough data Framework Flexibility Feature Not Available Not enough data Versioning Feature Not Available Not enough data Ease of Deployment Feature Not Available Not enough data Scalability Feature Not Available Not enough data Deployment Language Flexibility Feature Not Available Not enough data Framework Flexibility Not enough data Not enough data Versioning Not enough data Not enough data Ease of Deployment Not enough data Not enough data Scalability Not enough data Not enough data Management Cataloging Not enough data Not enough data Monitoring Not enough data Not enough data Governing Not enough data Not enough data Model Registry Not enough data Not enough data Operations Metrics Not enough data Not enough data Infrastructure management Not enough data Not enough data Collaboration Not enough data Not enough data Management Cataloging Feature Not Available Not enough data Monitoring Feature Not Available Not enough data Governing Not enough data Not enough data Generative AI AI Text Generation Not enough data Not enough data AI Text Summarization Not enough data Not enough data Mobile Advertising[Hide 56 FeaturesShow 56 Features](javascript:void(0);) Not enough data Not enough data Platform Interoperability Close Ecosystem API Feature Not Available Not enough data Mobile Functionality Mobile Functionality Not enough data Not enough data Agentic AI - Mobile Advertising Autonomous Task Execution Not enough data Not enough data Multi-step Planning Not enough data Not enough data Cross-system Integration Not enough data Not enough data Adaptive Learning Not enough data Not enough data Proactive Assistance Not enough data Not enough data Decision Making Not enough data Not enough data Campaign Management Campaign Dashboard Not enough data 8.2(won by default) 320 Campaign Optimization Not enough data 8.5(won by default) 317 Bulk Editing Not enough data 7.8(won by default) 285 Batch Uploading Feature Not Available 7.7(won by default) 238 Brand Safety Not enough data 8.2(won by default) 204 Fraud Protection Not enough data 8.0(won by default) 161 Frequency Capping Not enough data 8.0(won by default) 210 Budget Pacing Not enough data 8.2(won by default) 272 Creative Optimization Not enough data 8.5(won by default) 296 Rich Media Capabilties Feature Not Available 8.3(won by default) 193 In-App Ads Not enough data 7.9(won by default) 141 Mobile Rich Media Capabilities Feature Not Available 8.2(won by default) 151 Reach Feature Not Available Feature Not Available Activity Dashboard Not enough data Not enough data Retargeting Ads Not enough data Not enough data Targeting Targeting Not enough data 8.9(won by default) 312 Retargeting Not enough data 8.9(won by default) 293 Geo-Targeting Not enough data 8.9(won by default) 287 Contextual Targeting Not enough data Feature Not Available Audience Targeting Not enough data Not enough data Mobile In-App Ads Not enough data 7.9(won by default) 141 Mobile Rich Media Capabilities Feature Not Available 8.2(won by default) 151 Mobile Tracking Not enough data Not enough data Platform API / Integrations Not enough data 8.4(won by default) 221 Custom Reports Not enough data 8.4(won by default) 273 User, Role, and Access Management Not enough data 8.4(won by default) 291 Performance and Reliability Not enough data 8.3(won by default) 310 Enterprise Scalability Not enough data 8.5(won by default) 260 Customization Not enough data 8.3(won by default) 278 Workflow Capability Not enough data 8.4(won by default) 258 Internationalization Not enough data 8.6(won by default) 222 Notifications Not enough data 8.2(won by default) 273 Budget Management Not enough data Not enough data Display Ad Management Not enough data Not enough data Campaign Management Not enough data Not enough data Ad Inventory Management Not enough data Not enough data Alerts/Notifications Not enough data Not enough data Document Management Not enough data Not enough data File Management Not enough data Not enough data Workflow Management Not enough data Not enough data Email Management Not enough data Not enough data Display Ad Management Not enough data Not enough data Calendar Management Not enough data Not enough data Task Management Not enough data Not enough data Campaign Management Not enough data Not enough data Deadline Management Not enough data Not enough data Client Management Not enough data Not enough data Project Management Not enough data Not enough data Cross-Channel Advertising[Hide 6 FeaturesShow 6 Features](javascript:void(0);) Not enough data Not enough data Agentic AI - Cross-Channel Advertising Autonomous Task Execution Not enough data Not enough data Multi-step Planning Not enough data Not enough data Cross-system Integration Not enough data Not enough data Adaptive Learning Not enough data Not enough data Proactive Assistance Not enough data Not enough data Decision Making Not enough data Not enough data User Insights Reviewers' Company Size [![Prism](https://images.g2crowd.com/uploads/product/hd_favicon/0a1eebf574585c7da13fd26a733fd829/pixis-prism.svg "Prism")](https://www.g2.com/products/pixis-prism/reviews) Prism Small-Business(50 or fewer emp.) 7.1% Mid-Market(51-1000 emp.) 50.0% Enterprise(\> 1000 emp.) 42.9% [![Smartly](https://images.g2crowd.com/uploads/product/hd_favicon/536bf34adcc5258ca89ee125f2757e74/smartly.svg "Smartly")](https://www.g2.com/products/smartly/reviews) Smartly Small-Business(50 or fewer emp.) 19.4% Mid-Market(51-1000 emp.) 50.8% Enterprise(\> 1000 emp.) 29.8% Small-Business (50 or fewer emp.) 7.1% 19.4% Mid-Market (51-1000 emp.) 50.0% 50.8% Enterprise (\> 1000 emp.) 42.9% 29.8% Reviewers' Industry [![Prism](https://images.g2crowd.com/uploads/product/hd_favicon/0a1eebf574585c7da13fd26a733fd829/pixis-prism.svg "Prism")](https://www.g2.com/products/pixis-prism/reviews) Prism Automotive 21.4% Food & Beverages 14.3% Financial Services 14.3% Telecommunications 7.1% Real Estate 7.1% Other 35.7% [![Smartly](https://images.g2crowd.com/uploads/product/hd_favicon/536bf34adcc5258ca89ee125f2757e74/smartly.svg "Smartly")](https://www.g2.com/products/smartly/reviews) Smartly Marketing and Advertising 18.0% Retail 13.1% Leisure, Travel & Tourism 8.2% Apparel & Fashion 7.5% Food & Beverages 5.6% Other 47.5% Alternatives **Prism Alternatives** ![Celtra](https://images.g2crowd.com/uploads/product/hd_favicon/078fe749e6850a6cfa4a332e626a9ff1/celtra.svg "Celtra") [ Celtra ](/products/celtra/reviews) ![AdRoll](https://images.g2crowd.com/uploads/product/hd_favicon/a3b1426e994357a423ddee9441f3d84f/adroll.svg "AdRoll") [ AdRoll ](/products/adroll/reviews) ![Facebook for Business](https://images.g2crowd.com/uploads/product/hd_favicon/1487565851/facebook-for-business.svg "Facebook for Business") [ Facebook ](/products/facebook-for-business/reviews) ![Insider One](https://images.g2crowd.com/uploads/product/hd_favicon/6ef10bb2b86f91c767132efa3390f728/insider-one.svg "Insider One") [ Insider One ](/products/insider-one/reviews) **Smartly Alternatives** ![Prisma](https://images.g2crowd.com/uploads/product/hd_favicon/92973751adf94461e603efb90b7988a4/prisma-mediaocean.svg "Prisma") [ Prisma ](/products/prisma-mediaocean/reviews) ![Celtra](https://images.g2crowd.com/uploads/product/hd_favicon/078fe749e6850a6cfa4a332e626a9ff1/celtra.svg "Celtra") [ Celtra ](/products/celtra/reviews) ![AdRoll](https://images.g2crowd.com/uploads/product/hd_favicon/a3b1426e994357a423ddee9441f3d84f/adroll.svg "AdRoll") [ AdRoll ](/products/adroll/reviews) ![AdCreative.ai](https://images.g2crowd.com/uploads/product/hd_favicon/e86e8283a1fa251a2362c2b27b49d6d2/adcreative-ai.svg "AdCreative.ai") [ AdCreative.ai ](/products/adcreative-ai/reviews) ## Prism vs Smartly - Reviewers felt that Prism meets the needs of their business better than Smartly. - When comparing quality of ongoing product support, reviewers felt that Prism is the preferred option. - For feature updates and roadmaps, our reviewers preferred the direction of Prism over Smartly.