Compare Piwik PRO vs Google Tag Manager

See this
comparison of Piwik PRO vs. Google Tag Manager
based on data from user reviews. Piwik PRO rates 4.6/5 stars with 22 reviews. Google Tag Manager rates 4.5/5 stars with 235 reviews. Each product's score is calculated by real-time data from verified user reviews.

Pricing

 
Free Trial
Free Trial Unavailable
Piwik PRO
Free Trial
Google Tag Manager
Free Trial Unavailable

Ratings

Meets Requirements
Meets Requirements
8.7
9.2
Ease of Use
Ease of Use
8.1
7.7
Ease of Setup
Ease of Setup
8.0
7.8
Ease of Admin
Ease of Admin
8.3
8.2
Quality of Support
Quality of Support
7.6
6.7
Ease of Doing Business With
Ease of Doing Business With
8.5
8.0
Product Direction (% positive)
Product Direction (% positive)
8.3
8.7
Meets Requirements
Piwik PRO
8.7
Google Tag Manager
9.2
Ease of Use
Piwik PRO
8.1
Google Tag Manager
7.7
Ease of Setup
Piwik PRO
8.0
Google Tag Manager
7.8
Ease of Admin
Piwik PRO
8.3
Google Tag Manager
8.2
Quality of Support
Piwik PRO
7.6
Google Tag Manager
6.7
Ease of Doing Business With
Piwik PRO
8.5
Google Tag Manager
8.0
Product Direction (% positive)
Piwik PRO
8.3
Google Tag Manager
8.7

Features

Metrics
Sessions - Digital Analytics
Piwik PRO
8.8
Google Tag Manager
8.8
Engagement
Piwik PRO
8.8
Google Tag Manager
8.8
Entry and Exit Pages
Piwik PRO
8.5
Google Tag Manager
8.6
Standard Event Tracking
Piwik PRO
8.8
Google Tag Manager
9.0
Custom Event Tracking
Piwik PRO
8.6
Google Tag Manager
8.9
Retention
Piwik PRO
8.9
Google Tag Manager
8.3
Return
Piwik PRO
8.5
Google Tag Manager
8.1
Conversions
Piwik PRO
8.8
Google Tag Manager
9.1
Funnels
Piwik PRO
8.2
Google Tag Manager
8.5
Reporting
Real-Time Reporting
Piwik PRO
8.1
Google Tag Manager
9.5
Trending
Piwik PRO
8.3
Google Tag Manager
8.3
Retroactive Reporting
Piwik PRO
8.4
Google Tag Manager
7.8
Segmentation
Piwik PRO
8.4
Google Tag Manager
8.8
Mobile Reporting
Piwik PRO
8.1
Google Tag Manager
8.8
Unification Across Devices
Piwik PRO
7.6
Google Tag Manager
8.6
Custom Reports and Dashboards
Piwik PRO
9.0
Google Tag Manager
8.3
Other
User Data
Piwik PRO
8.7
Google Tag Manager
8.4
Site Search Reporting
Piwik PRO
8.7
Google Tag Manager
8.5
Load Time Monitoring
Piwik PRO
7.9
Google Tag Manager
8.2
Campaign Tracking
Piwik PRO
8.5
Google Tag Manager
8.9
E-Commerce
Piwik PRO
8.6
Google Tag Manager
8.7
Promotional Messages
Piwik PRO
8.2
Google Tag Manager
8.0
Administration Alerts
Piwik PRO
8.6
Google Tag Manager
8.1
Administration
API / Integrations
Piwik PRO
8.0
Google Tag Manager
8.7
QA Testing
Piwik PRO
7.7
Google Tag Manager
8.6
Performance and Reliability
Piwik PRO
8.2
Google Tag Manager
9.0
User, Role, and Access Management
Piwik PRO
8.8
Google Tag Manager
9.0

Reviewers' Company Size

Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
45.5%
51.9%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
27.3%
34.5%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
27.3%
13.6%
Piwik PRO
Small-Business
45.5%
Mid-Market
27.3%
Enterprise
27.3%
Google Tag Manager
Small-Business
51.9%
Mid-Market
34.5%
Enterprise
13.6%

Reviewers' Industry

 
Information Technology and Services
13.0%
Marketing and Advertising
38.0%
 
Staffing and Recruiting
8.7%
Internet
9.6%
 
Marketing and Advertising
8.7%
Information Technology and Services
7.3%
 
Education Management
8.7%
Computer Software
7.3%
 
Computer Software
8.7%
Retail
2.3%
 
Other
52.2%
Other
35.4%
Piwik PRO
Information Technology and Services
13.0%
Staffing and Recruiting
8.7%
Marketing and Advertising
8.7%
Education Management
8.7%
Computer Software
8.7%
Other
52.2%
Google Tag Manager
Marketing and Advertising
38.0%
Internet
9.6%
Information Technology and Services
7.3%
Computer Software
7.3%
Retail
2.3%
Other
35.4%

Reviews

Most Helpful Favorable Review
Most Helpful Favorable Review
Stephen H.
Executive Sponsor in Hospital & Health Care

I am loathe to always use google analytics. My desire is to understand my website vistiors or customers not just hand over these statistics straight to an outside party. Google analytics works very well for a "free" offering, but if you can use the...

Lee P.
Agency

Effective tag firing A faster, cheaper way to set up on-site events Flexibility and adaptability

Most Helpful Critical Review
Most Helpful Critical Review
G2 User

Other companies boast similar tag managers that have a cost associated with them but, in my opinion, these programs are much more complicated and provide a little more in-depth data that Google tag manager lacks.

 
Piwik PRO
Most Helpful Favorable Review
Stephen H.
Executive Sponsor in Hospital & Health Care

I am loathe to always use google analytics. My desire is to understand my website vistiors or customers not just hand over these statistics straight to an outside party. Google analytics works very well for a "free" offering, but if you can use the...

Google Tag Manager
Most Helpful Favorable Review
Lee P.
Agency

Effective tag firing A faster, cheaper way to set up on-site events Flexibility and adaptability

Most Helpful Critical Review
G2 User

Other companies boast similar tag managers that have a cost associated with them but, in my opinion, these programs are much more complicated and provide a little more in-depth data that Google tag manager lacks.

Screenshots

 
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