# Pipedrive, Zoho CRM vs Copper Comparison

| | Pipedrive | Zoho CRM | Copper | 
|---|---|---|---|
| **Star Rating** | 4.3 out of 5 | 4.1 out of 5 | 4.5 out of 5 | 
| **Total Reviews** | 3,067 | 2,931 | 1,156 | 
| **Largest Market Segment** | Small-Business (72.8% of reviews) | Small-Business (61.7% of reviews) | Small-Business (79.2% of reviews) | 
| **Entry Level Price** | $24.00 1 Seats Per Month | Free | Starting at $9.00 Per Month | 

---
## Top Pros & Cons

### Pipedrive

Pros:
- Ease of Use (574 reviews)
- Intuitive (274 reviews)

Cons:
- Missing Features (230 reviews)
- Limited Features (151 reviews)

### Zoho CRM

Pros:
- Ease of Use (261 reviews)
- Features (169 reviews)

Cons:
- Learning Curve (112 reviews)
- Integration Issues (71 reviews)

### Copper

Pros:
- Ease of Use (25 reviews)
- Gmail Integration (16 reviews)

Cons:
- Limited Features (10 reviews)
- Expensive (9 reviews)

---
## Ratings Comparison
| Rating | Pipedrive | Zoho CRM | Copper | 
|---|---|---|---|
  | **Meets Requirements** | 8.5 (2648 reviews) | 8.4 (2486 reviews) | 8.7 (926 reviews) | 
  | **Ease of Use** | 8.9 (2689 reviews) | 8.3 (2506 reviews) | 9.1 (937 reviews) | 
  | **Ease of Setup** | 8.7 (1697 reviews) | 8.0 (1276 reviews) | 8.7 (441 reviews) | 
  | **Ease of Admin** | 8.6 (1024 reviews) | 8.0 (1023 reviews) | 8.9 (416 reviews) | 
  | **Quality of Support** | 8.4 (2265 reviews) | 7.6 (2278 reviews) | 8.6 (858 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.7 (992 reviews) | 8.0 (998 reviews) | 9.0 (411 reviews) | 
  | **Product Direction (% positive)** | 8.9 (2603 reviews) | 8.0 (2413 reviews) | 9.0 (868 reviews) | 

---
## Pricing

### Pipedrive

#### Entry-Level Pricing

Plan: Lite

Price: $24.00 1 Seats Per Month

Description: per month per user.
14$ / month billed annually

Key Features:
- Organize your sales in one simple, intuitive workspace:
- Lead, calendar and pipeline management
- Sales Assistant and AI-generated reports

[Browse all 4 editions](https://www.g2.com/products/pipedrive/pricing)

#### Free Trial

Yes

### Zoho CRM

#### Entry-Level Pricing

Plan: Free Edition

Price: Free

Description: With three free users and essentials like leads, documents and mobile apps, it’s a perfect fit
for your home business.

Key Features:
- Leads, Contacts, Accounts
- Tasks, Events, Call log, and Notes
- Opportunities

[Browse all 5 editions](https://www.g2.com/products/zoho-crm/pricing)

#### Free Trial

Yes

### Copper

#### Entry-Level Pricing

Plan: Copper Starter Edition - Annual

Price: Starting at $9.00 Per Month

Description: Get started on the Google Workspace CRM with essential relationship management tools + Zapier.

Key Features:
- 1,000 contact limit
- Google Workspace integration
- Activity feed

[Browse all 4 editions](https://www.g2.com/products/copper/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### CRM

| Product | Score | Reviews |
|---|---|---|
| **Pipedrive** | 7.9/10 | 2372 |
| **Zoho CRM** | 8.1/10 | 1972 |
| **Copper** | 8.2/10 | 755 |

#### Sales Force Automation

| Feature | Pipedrive | Zoho CRM | Copper | 
|---|---|---|---|
| **Contact & Account Management** | 8.5 (2068 reviews) ✓ Verified | 8.5 (1662 reviews) ✓ Verified | 8.9 (654 reviews) ✓ Verified | 
| **Partner Relationship Mgmt. (PRM)** | Feature Not Available | 8.3 (877 reviews) ✓ Verified | Feature Not Available | 
| **Opportunity & Pipeline Mgmt.** | 8.9 (2150 reviews) ✓ Verified | 8.2 (1575 reviews) ✓ Verified | 8.8 (657 reviews) ✓ Verified | 
| **Task / Activity Management** | 8.6 (2127 reviews) ✓ Verified | 8.2 (1638 reviews) ✓ Verified | 8.5 (655 reviews) ✓ Verified | 
| **Territory & Quota Management** | 7.7 (1620 reviews) ✓ Verified | 7.8 (1186 reviews) ✓ Verified | 7.6 (352 reviews) ✓ Verified | 
| **Desktop Integration** | 8.4 (1133 reviews) ✓ Verified | 8.4 (672 reviews) ✓ Verified | 8.8 (533 reviews) ✓ Verified | 
| **Product & Price List Management** | 7.7 (1619 reviews) ✓ Verified | 7.9 (1217 reviews) ✓ Verified | 7.9 (336 reviews) | 
| **Quote & Order Management** | 7.7 (1573 reviews) | 8.0 (1209 reviews) ✓ Verified | 7.6 (309 reviews) | 
| **Customer Contract Management** | 7.8 (1675 reviews) | 8.2 (1323 reviews) ✓ Verified | 8.3 (402 reviews) | 

#### Marketing Automation

| Feature | Pipedrive | Zoho CRM | Copper | 
|---|---|---|---|
| **Email Marketing** | 7.5 (1520 reviews) ✓ Verified | 8.1 (1349 reviews) ✓ Verified | 7.9 (434 reviews) ✓ Verified | 
| **Campaign Management** | 7.5 (1497 reviews) ✓ Verified | 7.9 (1305 reviews) ✓ Verified | Feature Not Available | 
| **Lead Management** | 8.5 (1872 reviews) ✓ Verified | 8.4 (1546 reviews) ✓ Verified | 8.6 (591 reviews) ✓ Verified | 
| **Marketing ROI Analytics** | 7.5 (1448 reviews) ✓ Verified | 7.9 (1129 reviews) ✓ Verified | Feature Not Available | 

#### Customer Support

| Feature | Pipedrive | Zoho CRM | Copper | 
|---|---|---|---|
| **Case Management** | 7.9 (1010 reviews) | 8.0 (1203 reviews) ✓ Verified | 8.2 (387 reviews) | 
| **Customer Support Portal** | 7.8 (989 reviews) | 7.9 (1205 reviews) ✓ Verified | 8.0 (396 reviews) | 
| **Knowledge Base** | 8.0 (1022 reviews) | 7.9 (1237 reviews) ✓ Verified | 8.2 (451 reviews) | 
| **Call Center Features** | 7.5 (1476 reviews) | 7.8 (1069 reviews) ✓ Verified | 7.8 (314 reviews) | 
| **Support Analytics** | 7.7 (962 reviews) | 8.0 (1113 reviews) ✓ Verified | 8.0 (350 reviews) | 

#### Reporting & Analytics

| Feature | Pipedrive | Zoho CRM | Copper | 
|---|---|---|---|
| **Reporting** | 8.0 (1891 reviews) ✓ Verified | 8.2 (1515 reviews) ✓ Verified | 8.1 (560 reviews) ✓ Verified | 
| **Dashboards** | 8.3 (1971 reviews) ✓ Verified | 8.2 (1566 reviews) ✓ Verified | 8.3 (635 reviews) ✓ Verified | 
| **Forecasting** | 7.9 (1725 reviews) ✓ Verified | 8.1 (1055 reviews) ✓ Verified | 8.1 (471 reviews) ✓ Verified | 

#### Mobile & Social

| Feature | Pipedrive | Zoho CRM | Copper | 
|---|---|---|---|
| **Social Collaboration Features** | 7.6 (1426 reviews) ✓ Verified | 8.1 (1083 reviews) ✓ Verified | 8.2 (347 reviews) ✓ Verified | 
| **Social Network Integration** | 7.4 (1377 reviews) ✓ Verified | 8.0 (1092 reviews) ✓ Verified | 8.1 (333 reviews) ✓ Verified | 
| **Mobile User Support** | 7.9 (1595 reviews) ✓ Verified | 8.0 (1202 reviews) ✓ Verified | 8.4 (469 reviews) ✓ Verified | 

#### Platform

| Feature | Pipedrive | Zoho CRM | Copper | 
|---|---|---|---|
| **Customization** | 8.2 (1357 reviews) ✓ Verified | 8.1 (873 reviews) ✓ Verified | 8.4 (320 reviews) ✓ Verified | 
| **Workflow Capability** | 8.3 (1355 reviews) | 8.2 (843 reviews) ✓ Verified | 8.4 (315 reviews) ✓ Verified | 
| **User, Role, and Access Management** | 8.4 (1361 reviews) ✓ Verified | 8.4 (860 reviews) ✓ Verified | 8.6 (328 reviews) ✓ Verified | 
| **Internationalization** | 8.2 (1170 reviews) ✓ Verified | 8.2 (650 reviews) ✓ Verified | 8.1 (195 reviews) ✓ Verified | 
| **Sandbox / Test Environments** | 7.3 (1060 reviews) ✓ Verified | 7.8 (549 reviews) ✓ Verified | 7.7 (155 reviews) | 
| **Document & Content Mgmt.** | 7.8 (1174 reviews) | 8.1 (720 reviews) ✓ Verified | 7.7 (225 reviews) | 
| **Performance and Reliability** | 8.8 (1344 reviews) ✓ Verified | 8.4 (854 reviews) ✓ Verified | 8.7 (327 reviews) ✓ Verified | 
| **Output Document Generation** | 7.8 (1127 reviews) | 8.1 (663 reviews) ✓ Verified | 7.8 (191 reviews) | 

#### Integration

| Feature | Pipedrive | Zoho CRM | Copper | 
|---|---|---|---|
| **Data Import & Export Tools** | 8.1 (1236 reviews) ✓ Verified | 8.3 (652 reviews) ✓ Verified | 8.6 (301 reviews) ✓ Verified | 
| **Integration APIs** | 8.0 (1175 reviews) ✓ Verified | 8.1 (646 reviews) ✓ Verified | 8.2 (250 reviews) ✓ Verified | 
| **Breadth of Partner Applications** | 7.9 (1106 reviews) ✓ Verified | 8.0 (606 reviews) ✓ Verified | 7.9 (237 reviews) ✓ Verified | 

#### Generative AI

| Feature | Pipedrive | Zoho CRM | Copper | 
|---|---|---|---|
| **AI Text Generation** | Feature Not Available | 8.2 (181 reviews) | 6.6 (30 reviews) | 

#### Agentic AI - CRM

| Feature | Pipedrive | Zoho CRM | Copper | 
|---|---|---|---|
| **Autonomous Task Execution** | 7.3 (171 reviews) | 8.0 (67 reviews) | 8.3 (9 reviews) | 
| **Multi-step Planning** | 7.6 (173 reviews) | 8.3 (65 reviews) | 8.3 (9 reviews) | 
| **Cross-system Integration** | 7.5 (174 reviews) | 8.1 (69 reviews) | 8.3 (9 reviews) | 
| **Adaptive Learning** | 7.3 (170 reviews) | 8.1 (67 reviews) | 7.8 (9 reviews) | 
| **Natural Language Interaction** | 7.3 (171 reviews) | 8.3 (66 reviews) | 7.8 (9 reviews) | 
| **Proactive Assistance** | 7.3 (170 reviews) | 8.3 (66 reviews) | 8.3 (9 reviews) | 
| **Decision Making** | 7.6 (172 reviews) | 8.3 (66 reviews) | 8.5 (9 reviews) | 

### Email Marketing

| Product | Score | Reviews |
|---|---|---|
| **Pipedrive** | 7.8/10 | 257 |
| **Zoho CRM** | N/A | N/A |
| **Copper** | N/A | N/A |

#### Email Marketing

| Feature | Pipedrive | Zoho CRM | Copper | 
|---|---|---|---|
| **Email and Mobile Preview** | 8.2 (211 reviews) | Not enough data | Not enough data | 
| **Manage Email Lists** | 8.2 (213 reviews) | Not enough data | Not enough data | 
| **High-Volume Sending** | 7.8 (206 reviews) | Not enough data | Not enough data | 
| **Building and Personalizing Emails** | 8.2 (210 reviews) | Not enough data | Not enough data | 
| **Sending Outbound Emails** | 8.3 (213 reviews) | Not enough data | Not enough data | 
| **Manage Email Deliverability** | 8.2 (207 reviews) | Not enough data | Not enough data | 
| **Automated Email Responses** | 7.9 (206 reviews) | Not enough data | Not enough data | 
| **Multi-user Account** | 8.2 (203 reviews) | Not enough data | Not enough data | 
| **Surveys** | 7.5 (197 reviews) | Not enough data | Not enough data | 

#### Reporting & Analytics

| Feature | Pipedrive | Zoho CRM | Copper | 
|---|---|---|---|
| **A/B Testing** | 7.5 (192 reviews) | Not enough data | Not enough data | 
| **Basic Reporting** | 8.2 (205 reviews) | Not enough data | Not enough data | 

#### Generative AI

| Feature | Pipedrive | Zoho CRM | Copper | 
|---|---|---|---|
| **AI Text Generation** | Feature Not Available | Not enough data | Not enough data | 
| **AI Text Summarization** | Feature Not Available | Not enough data | Not enough data | 

#### Agentic AI - Email Marketing

| Feature | Pipedrive | Zoho CRM | Copper | 
|---|---|---|---|
| **Autonomous Task Execution** | 7.0 (25 reviews) | Not enough data | Not enough data | 
| **Autonomous Task Execution** | 6.9 (25 reviews) | Not enough data | Not enough data | 
| **Multi-step Planning** | 7.3 (25 reviews) | Not enough data | Not enough data | 
| **Cross-system Integration** | 7.5 (24 reviews) | Not enough data | Not enough data | 
| **Cross-system Integration** | 7.5 (25 reviews) | Not enough data | Not enough data | 

#### Integration

| Feature | Pipedrive | Zoho CRM | Copper | 
|---|---|---|---|
| **Data Import & Export Tools** | 8.2 (227 reviews) | Not enough data | Not enough data | 
| **Integration APIs** | 7.8 (224 reviews) | Not enough data | Not enough data | 
| **Breadth of Partner Applications** | 7.9 (221 reviews) | Not enough data | Not enough data | 
| **CRM Integration** | 8.2 (221 reviews) | Not enough data | Not enough data | 
| **Social Media Integration** | 7.2 (213 reviews) | Not enough data | Not enough data | 
| **E-Commerce Integration** | 7.3 (210 reviews) | Not enough data | Not enough data | 

### CPQ

| Product | Score | Reviews |
|---|---|---|
| **Pipedrive** | N/A | N/A |
| **Zoho CRM** | 7.7/10 | 121 |
| **Copper** | N/A | N/A |

#### Configuration - cpq

| Feature | Pipedrive | Zoho CRM | Copper | 
|---|---|---|---|
| **Product Catalog** | Not enough data | Feature Not Available | Not enough data | 
| **Guided Selling** | Not enough data | Feature Not Available | Not enough data | 
| **Configuration Rules** | Not enough data | 8.3 (59 reviews) | Not enough data | 
| **Price Configuration** | Not enough data | 8.3 (55 reviews) | Not enough data | 
| **Visual Configuration** | Not enough data | 8.4 (60 reviews) | Not enough data | 

#### Pricing

| Feature | Pipedrive | Zoho CRM | Copper | 
|---|---|---|---|
| **Pricing Flexibility** | Not enough data | 8.1 (62 reviews) | Not enough data | 
| **Discounting** | Not enough data | 7.5 (57 reviews) | Not enough data | 
| **Commerical Rules** | Not enough data | 8.1 (56 reviews) | Not enough data | 
| **Terms and Conditions** | Not enough data | 8.4 (58 reviews) | Not enough data | 
| **Approval Workflow** | Not enough data | 8.6 (58 reviews) | Not enough data | 
| **Renewals** | Not enough data | 8.5 (56 reviews) | Not enough data | 

#### Quoting

| Feature | Pipedrive | Zoho CRM | Copper | 
|---|---|---|---|
| **Grouping** | Not enough data | 8.4 (58 reviews) | Not enough data | 
| **Version Control** | Not enough data | 8.4 (52 reviews) | Not enough data | 
| **Quote Document Generation** | Not enough data | 8.4 (53 reviews) | Not enough data | 
| **Ordering** | Not enough data | 8.4 (55 reviews) | Not enough data | 
| **Contracts** | Not enough data | 8.6 (52 reviews) | Not enough data | 

#### Admin

| Feature | Pipedrive | Zoho CRM | Copper | 
|---|---|---|---|
| **Configuration Ease of Admin** | Not enough data | 8.2 (89 reviews) | Not enough data | 
| **Pricing Administration** | Not enough data | 7.7 (83 reviews) | Not enough data | 
| **Workflow Management** | Not enough data | 8.3 (86 reviews) | Not enough data | 
| **Document Management** | Not enough data | 8.3 (83 reviews) | Not enough data | 

#### Channels

| Feature | Pipedrive | Zoho CRM | Copper | 
|---|---|---|---|
| **Mobile User Support** | Not enough data | 8.1 (57 reviews) | Not enough data | 
| **Channel Partner Support** | Not enough data | 7.7 (52 reviews) | Not enough data | 
| **eCommerce** | Not enough data | 8.0 (49 reviews) | Not enough data | 

#### Platform

| Feature | Pipedrive | Zoho CRM | Copper | 
|---|---|---|---|
| **CRM Integration** | Not enough data | 8.4 (89 reviews) | Not enough data | 
| **Integration API** | Not enough data | 8.2 (85 reviews) | Not enough data | 
| **Internationalization** | Not enough data | 8.0 (77 reviews) | Not enough data | 
| **Scalability** | Not enough data | 8.5 (88 reviews) | Not enough data | 
| **Reporting and Dashboards** | Not enough data | 8.4 (90 reviews) | Not enough data | 
| **ERP Integration** | Not enough data | 8.6 (20 reviews) | Not enough data | 

#### Generative AI - cpq

| Feature | Pipedrive | Zoho CRM | Copper | 
|---|---|---|---|
| **Dynamic Quoting** | Not enough data | 7.4 (15 reviews) | Not enough data | 
| **Dynamic Pricing** | Not enough data | 7.5 (16 reviews) | Not enough data | 
| **Personalized Sale Recommendations** | Not enough data | 7.7 (16 reviews) | Not enough data | 

### Sales Gamification

| Product | Score | Reviews |
|---|---|---|
| **Pipedrive** | N/A | N/A |
| **Zoho CRM** | 8.7/10 | 75 |
| **Copper** | N/A | N/A |

#### Competition

| Feature | Pipedrive | Zoho CRM | Copper | 
|---|---|---|---|
| **Competition Templates** | Not enough data | 8.7 (58 reviews) ✓ Verified | Not enough data | 
| **Custom Competitions** | Not enough data | 8.7 (57 reviews) ✓ Verified | Not enough data | 
| **Team Competitions** | Not enough data | 8.7 (57 reviews) ✓ Verified | Not enough data | 
| **Simultaneous Competitions** | Not enough data | 8.5 (53 reviews) ✓ Verified | Not enough data | 
| **Competition Adjustments** | Not enough data | 8.5 (55 reviews) ✓ Verified | Not enough data | 
| **Awards and Incentives** | Not enough data | 7.9 (18 reviews) | Not enough data | 

#### Agentic AI - Sales Gamification

| Feature | Pipedrive | Zoho CRM | Copper | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 

#### Integrations

| Feature | Pipedrive | Zoho CRM | Copper | 
|---|---|---|---|
| **CRM Integration** | Not enough data | 8.9 (61 reviews) ✓ Verified | Not enough data | 
| **Social Collaboration Integration** | Not enough data | 8.8 (59 reviews) | Not enough data | 
| **TV Streaming** | Not enough data | 8.7 (45 reviews) | Not enough data | 

#### Platform

| Feature | Pipedrive | Zoho CRM | Copper | 
|---|---|---|---|
| **Reporting** | Not enough data | 8.8 (65 reviews) ✓ Verified | Not enough data | 
| **User, Role, and Access Management** | Not enough data | 8.9 (64 reviews) ✓ Verified | Not enough data | 
| **Enterprise Scalability** | Not enough data | 8.8 (58 reviews) ✓ Verified | Not enough data | 
| **Data Import & Export Tools** | Not enough data | 8.8 (63 reviews) ✓ Verified | Not enough data | 
| **Performance and Reliability** | Not enough data | 8.8 (63 reviews) ✓ Verified | Not enough data | 

#### Employee Features

| Feature | Pipedrive | Zoho CRM | Copper | 
|---|---|---|---|
| **User Profiles** | Not enough data | 8.9 (66 reviews) ✓ Verified | Not enough data | 
| **Notifications** | Not enough data | 8.8 (68 reviews) ✓ Verified | Not enough data | 
| **Mobile** | Not enough data | 8.8 (68 reviews) ✓ Verified | Not enough data | 

### Lead Generation

| Product | Score | Reviews |
|---|---|---|
| **Pipedrive** | N/A | N/A |
| **Zoho CRM** | N/A | N/A |
| **Copper** | N/A | N/A |

#### Lead Generation

| Feature | Pipedrive | Zoho CRM | Copper | 
|---|---|---|---|
| **Lead Builder** | Not enough data | Not enough data | Not enough data | 
| **CRM Integration** | Not enough data | Not enough data | Not enough data | 
| **Marketing Automation Integration** | Not enough data | Not enough data | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | Not enough data | 
| **Data Import & Export Tools** | Not enough data | Not enough data | Not enough data | 

### AI Sales Assistant

| Product | Score | Reviews |
|---|---|---|
| **Pipedrive** | N/A | N/A |
| **Zoho CRM** | 8.5/10 | 80 |
| **Copper** | N/A | N/A |

#### Lead Facilitation

| Feature | Pipedrive | Zoho CRM | Copper | 
|---|---|---|---|
| **Customer-facing Chatbot** | Not enough data | 8.4 (72 reviews) | Not enough data | 
| **Lead Qualification** | Not enough data | 8.8 (73 reviews) | Not enough data | 
| **Lead Follow-up** | Not enough data | 8.8 (73 reviews) | Not enough data | 
| **Meeting Scheduling ** | Not enough data | 8.8 (73 reviews) | Not enough data | 

#### Organization

| Feature | Pipedrive | Zoho CRM | Copper | 
|---|---|---|---|
| **Opportunity and Pipeline Management ** | Not enough data | 8.6 (74 reviews) | Not enough data | 
| **Data Entry** | Not enough data | 8.4 (73 reviews) | Not enough data | 
| **Integrations / APIs** | Not enough data | 8.6 (73 reviews) | Not enough data | 

#### Performance Analysis

| Feature | Pipedrive | Zoho CRM | Copper | 
|---|---|---|---|
| **Coaching ** | Not enough data | Feature Not Available | Not enough data | 
| **Peformance Tracking** | Not enough data | 8.6 (75 reviews) | Not enough data | 

#### Sales Analysis

| Feature | Pipedrive | Zoho CRM | Copper | 
|---|---|---|---|
| **ROI Forecasting ** | Not enough data | 8.4 (69 reviews) | Not enough data | 
| **Sales Forecasting ** | Not enough data | 8.4 (73 reviews) | Not enough data | 

#### Generative AI

| Feature | Pipedrive | Zoho CRM | Copper | 
|---|---|---|---|
| **AI Text Generation** | Not enough data | 8.3 (27 reviews) | Not enough data | 
| **AI Text Summarization** | Not enough data | 8.1 (27 reviews) | Not enough data | 

#### Agentic AI - AI Sales Assistant

| Feature | Pipedrive | Zoho CRM | Copper | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | Not enough data | 

### Sales Engagement

| Product | Score | Reviews |
|---|---|---|
| **Pipedrive** | N/A | N/A |
| **Zoho CRM** | 8.2/10 | 170 |
| **Copper** | N/A | N/A |

#### Integrated Workflows

| Feature | Pipedrive | Zoho CRM | Copper | 
|---|---|---|---|
| **Task Management** | Not enough data | 8.7 (160 reviews) | Not enough data | 
| **Email Tracking/Automation** | Not enough data | 8.8 (156 reviews) | Not enough data | 
| **Calls and Voice** | Not enough data | 8.3 (145 reviews) | Not enough data | 
| **Other Outreach Options ** | Not enough data | 8.2 (141 reviews) | Not enough data | 
| **CRM Integration** | Not enough data | 8.9 (154 reviews) | Not enough data | 
| **Calendar** | Not enough data | 8.8 (152 reviews) | Not enough data | 
| **Shared Records** | Not enough data | 8.5 (147 reviews) | Not enough data | 

#### Repeatability and Reportability

| Feature | Pipedrive | Zoho CRM | Copper | 
|---|---|---|---|
| **Content Management** | Not enough data | 8.4 (144 reviews) | Not enough data | 
| **Workflow Management** | Not enough data | 8.6 (149 reviews) | Not enough data | 
| **Workflow Performance** | Not enough data | 8.6 (142 reviews) | Not enough data | 
| **Sales Coaching and Insights** | Not enough data | 8.2 (138 reviews) | Not enough data | 
| **Gamification** | Not enough data | 7.9 (120 reviews) | Not enough data | 

#### AI and Automation

| Feature | Pipedrive | Zoho CRM | Copper | 
|---|---|---|---|
| **Lead Prioritization** | Not enough data | 8.3 (146 reviews) | Not enough data | 
| **Lead Scoring** | Not enough data | 8.5 (145 reviews) | Not enough data | 
| **Best Time of Day Scheduling** | Not enough data | 8.3 (139 reviews) | Not enough data | 
| **Buyer Intelligence** | Not enough data | 8.1 (133 reviews) | Not enough data | 
| **Machine Learning** | Not enough data | 7.8 (125 reviews) | Not enough data | 

#### Generative AI

| Feature | Pipedrive | Zoho CRM | Copper | 
|---|---|---|---|
| **AI Text Generation** | Not enough data | 7.5 (69 reviews) | Not enough data | 

#### Agentic AI - Sales Engagement

| Feature | Pipedrive | Zoho CRM | Copper | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.9 (28 reviews) | Not enough data | 
| **Multi-step Planning** | Not enough data | 7.8 (26 reviews) | Not enough data | 
| **Cross-system Integration** | Not enough data | 8.0 (27 reviews) | Not enough data | 
| **Adaptive Learning** | Not enough data | 7.9 (26 reviews) | Not enough data | 
| **Natural Language Interaction** | Not enough data | 7.7 (27 reviews) | Not enough data | 
| **Proactive Assistance** | Not enough data | 8.0 (27 reviews) | Not enough data | 
| **Decision Making** | Not enough data | 8.1 (26 reviews) | Not enough data | 

### Quote-to-Cash

| Product | Score | Reviews |
|---|---|---|
| **Pipedrive** | N/A | N/A |
| **Zoho CRM** | 8.4/10 | 56 |
| **Copper** | N/A | N/A |

#### Customer Requirements

| Feature | Pipedrive | Zoho CRM | Copper | 
|---|---|---|---|
| **Quoting** | Not enough data | 8.5 (51 reviews) | Not enough data | 
| **Configuration** | Not enough data | 8.5 (50 reviews) | Not enough data | 
| **Pricing** | Not enough data | 8.5 (52 reviews) | Not enough data | 

#### Contracts

| Feature | Pipedrive | Zoho CRM | Copper | 
|---|---|---|---|
| **Creation** | Not enough data | 8.5 (50 reviews) | Not enough data | 
| **Negotiation** | Not enough data | 8.2 (47 reviews) | Not enough data | 
| **Execution** | Not enough data | 8.4 (50 reviews) | Not enough data | 

#### Revenue

| Feature | Pipedrive | Zoho CRM | Copper | 
|---|---|---|---|
| **Invoicing** | Not enough data | 8.5 (52 reviews) | Not enough data | 
| **Matching** | Not enough data | 8.5 (50 reviews) | Not enough data | 
| **Recognition** | Not enough data | 8.4 (47 reviews) | Not enough data | 

### Customer Journey Mapping

| Product | Score | Reviews |
|---|---|---|
| **Pipedrive** | N/A | N/A |
| **Zoho CRM** | 8.4/10 | 106 |
| **Copper** | N/A | N/A |

#### Platform Basics

| Feature | Pipedrive | Zoho CRM | Copper | 
|---|---|---|---|
| **Templates** | Not enough data | 8.4 (98 reviews) | Not enough data | 
| **Exporting** | Not enough data | 8.6 (93 reviews) | Not enough data | 
| **Multi-user Access and Collaboration** | Not enough data | 8.6 (97 reviews) | Not enough data | 
| **Multiple Personas** | Not enough data | 8.4 (89 reviews) | Not enough data | 
| **Data Analytics ** | Not enough data | 8.8 (57 reviews) | Not enough data | 

#### Agentic AI - Customer Journey Mapping

| Feature | Pipedrive | Zoho CRM | Copper | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.2 (13 reviews) | Not enough data | 

### Client Portal

| Product | Score | Reviews |
|---|---|---|
| **Pipedrive** | N/A | N/A |
| **Zoho CRM** | 8.7/10 | 89 |
| **Copper** | N/A | N/A |

#### Content

| Feature | Pipedrive | Zoho CRM | Copper | 
|---|---|---|---|
| **Document Collaboration** | Not enough data | 8.9 (79 reviews) | Not enough data | 
| **Versioning** | Not enough data | 8.6 (76 reviews) | Not enough data | 
| **E-Signature** | Not enough data | 8.5 (76 reviews) | Not enough data | 
| **File Request** | Not enough data | 8.7 (77 reviews) | Not enough data | 
| **Feedback** | Not enough data | 8.6 (74 reviews) | Not enough data | 

#### Collaboration

| Feature | Pipedrive | Zoho CRM | Copper | 
|---|---|---|---|
| **Billing and Invoicing** | Not enough data | 8.8 (76 reviews) | Not enough data | 
| **Instant Messaging** | Not enough data | 8.5 (78 reviews) | Not enough data | 
| **Project Management** | Not enough data | 9.0 (80 reviews) | Not enough data | 
| **Analytics** | Not enough data | 9.0 (83 reviews) | Not enough data | 
| **Time Tracking** | Not enough data | 8.7 (78 reviews) | Not enough data | 
| **Mobile Application** | Not enough data | 8.7 (75 reviews) | Not enough data | 

### Lead Capture

| Product | Score | Reviews |
|---|---|---|
| **Pipedrive** | N/A | N/A |
| **Zoho CRM** | 8.5/10 | 44 |
| **Copper** | N/A | N/A |

#### Lead Monitoring

| Feature | Pipedrive | Zoho CRM | Copper | 
|---|---|---|---|
| **Features** | Not enough data | 9.0 (42 reviews) | Not enough data | 
| **Performance** | Not enough data | 8.9 (42 reviews) | Not enough data | 
| **Identification** | Not enough data | 8.7 (42 reviews) | Not enough data | 

#### Agentic AI - Lead Capture

| Feature | Pipedrive | Zoho CRM | Copper | 
|---|---|---|---|
| **Cross-system Integration** | Not enough data | 7.2 (27 reviews) | Not enough data | 
| **Proactive Assistance** | Not enough data | 7.2 (27 reviews) | Not enough data | 

#### Data Capture

| Feature | Pipedrive | Zoho CRM | Copper | 
|---|---|---|---|
| **Mobile** | Not enough data | 8.3 (42 reviews) | Not enough data | 
| **Websites** | Not enough data | 8.5 (42 reviews) | Not enough data | 
| **Social Media** | Not enough data | 8.1 (42 reviews) | Not enough data | 
| **Data** | Not enough data | 8.3 (42 reviews) | Not enough data | 

#### Analytics

| Feature | Pipedrive | Zoho CRM | Copper | 
|---|---|---|---|
| **Export/Import** | Not enough data | 9.1 (42 reviews) | Not enough data | 
| **Reporting** | Not enough data | 8.8 (42 reviews) | Not enough data | 

#### Customization

| Feature | Pipedrive | Zoho CRM | Copper | 
|---|---|---|---|
| **Forms** | Not enough data | 8.7 (41 reviews) | Not enough data | 
| **Personalization** | Not enough data | 8.6 (41 reviews) | Not enough data | 
| **Templates** | Not enough data | 8.7 (42 reviews) | Not enough data | 
| **Integration** | Not enough data | 8.7 (42 reviews) | Not enough data | 

### Online Form Builder

| Product | Score | Reviews |
|---|---|---|
| **Pipedrive** | 7.6/10 | 81 |
| **Zoho CRM** | N/A | N/A |
| **Copper** | N/A | N/A |

#### Customization

| Feature | Pipedrive | Zoho CRM | Copper | 
|---|---|---|---|
| **Custom Fields** | 8.3 (76 reviews) | Not enough data | Not enough data | 
| **Conditional Logic** | 7.8 (72 reviews) | Not enough data | Feature Not Available | 
| **Multi-page Forms** | 7.3 (71 reviews) | Not enough data | Feature Not Available | 
| **Design** | 7.7 (76 reviews) | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | Pipedrive | Zoho CRM | Copper | 
|---|---|---|---|
| **Embedded Forms** | 8.2 (74 reviews) | Not enough data | Not enough data | 
| **Offline Capability** | 6.7 (70 reviews) | Not enough data | Feature Not Available | 
| **Notifications** | 7.8 (78 reviews) | Not enough data | Not enough data | 
| **Payments** | 6.9 (71 reviews) | Not enough data | Feature Not Available | 
| **Mobile Forms** | 7.5 (73 reviews) | Not enough data | Feature Not Available | 

### Lead Scoring

| Product | Score | Reviews |
|---|---|---|
| **Pipedrive** | N/A | N/A |
| **Zoho CRM** | 7.9/10 | 23 |
| **Copper** | N/A | N/A |

#### Agentic AI - Lead Scoring

| Feature | Pipedrive | Zoho CRM | Copper | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.4 (12 reviews) | Not enough data | 
| **Cross-system Integration** | Not enough data | 6.7 (13 reviews) | Not enough data | 
| **Adaptive Learning** | Not enough data | 6.7 (12 reviews) | Not enough data | 
| **Decision Making** | Not enough data | 6.8 (12 reviews) | Not enough data | 

#### Attribution

| Feature | Pipedrive | Zoho CRM | Copper | 
|---|---|---|---|
| **Lead Opportunity** | Not enough data | 8.5 (21 reviews) | Not enough data | 
| **Lead Assignment** | Not enough data | 8.6 (22 reviews) | Not enough data | 
| **Pipeline Acceleration** | Not enough data | 8.0 (21 reviews) | Not enough data | 

#### Discovery

| Feature | Pipedrive | Zoho CRM | Copper | 
|---|---|---|---|
| **Lead Management** | Not enough data | 8.6 (22 reviews) | Not enough data | 
| **Scoring/Ranking** | Not enough data | 8.3 (21 reviews) | Not enough data | 
| **Lead Context** | Not enough data | 8.3 (22 reviews) | Not enough data | 

#### Management

| Feature | Pipedrive | Zoho CRM | Copper | 
|---|---|---|---|
| **Conversion Viability** | Not enough data | 8.4 (22 reviews) | Not enough data | 
| **Workflow** | Not enough data | 8.4 (22 reviews) | Not enough data | 

#### Platform

| Feature | Pipedrive | Zoho CRM | Copper | 
|---|---|---|---|
| **Data Synchronization** | Not enough data | 8.4 (22 reviews) | Not enough data | 
| **Analysis** | Not enough data | 8.3 (21 reviews) | Not enough data | 

### Google Workspace for Sales

| Product | Score | Reviews |
|---|---|---|
| **Pipedrive** | N/A | N/A |
| **Zoho CRM** | N/A | N/A |
| **Copper** | N/A | N/A |

#### Agentic AI - Google Workspace for Sales

| Feature | Pipedrive | Zoho CRM | Copper | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 

### Sales Performance Management

| Product | Score | Reviews |
|---|---|---|
| **Pipedrive** | 7.6/10 | 444 |
| **Zoho CRM** | 8.3/10 | 198 |
| **Copper** | 8.4/10 | 5 |

#### Agentic AI - Sales Performance Management

| Feature | Pipedrive | Zoho CRM | Copper | 
|---|---|---|---|
| **Autonomous Task Execution** | 7.2 (66 reviews) | 7.9 (21 reviews) | 8.0 (5 reviews) | 
| **Natural Language Interaction** | 7.3 (65 reviews) | 8.1 (20 reviews) | 8.0 (5 reviews) | 
| **Proactive Assistance** | 7.4 (64 reviews) | 7.9 (21 reviews) | 9.3 (5 reviews) | 

#### Incentives

| Feature | Pipedrive | Zoho CRM | Copper | 
|---|---|---|---|
| **Badges** | 6.9 (391 reviews) | 8.2 (153 reviews) ✓ Verified | Feature Not Available | 
| **Triggers** | 7.4 (401 reviews) | 8.4 (160 reviews) ✓ Verified | 8.3 (5 reviews) | 
| **Commission Calculator** | Feature Not Available | 8.0 (152 reviews) ✓ Verified | 8.7 (5 reviews) | 
| **Leaderboards** | 7.1 (395 reviews) | 8.4 (161 reviews) ✓ Verified | 8.3 (5 reviews) | 

#### Personalization

| Feature | Pipedrive | Zoho CRM | Copper | 
|---|---|---|---|
| **Profiles** | 7.7 (414 reviews) | 8.5 (177 reviews) ✓ Verified | Feature Not Available | 
| **Custom Reports** | 7.9 (409 reviews) | 8.6 (178 reviews) ✓ Verified | 8.3 (5 reviews) | 
| **Dashboards** | 8.3 (429 reviews) | 8.6 (184 reviews) ✓ Verified | 8.3 (5 reviews) | 
| **Goal Setting** | 8.0 (411 reviews) | 8.4 (171 reviews) ✓ Verified | Feature Not Available | 

#### Administrative

| Feature | Pipedrive | Zoho CRM | Copper | 
|---|---|---|---|
| **Integration** | 7.8 (409 reviews) | 8.5 (169 reviews) ✓ Verified | 8.0 (5 reviews) | 
| **Employee Structure** | 7.7 (401 reviews) | 8.5 (173 reviews) ✓ Verified | Feature Not Available | 
| **Behavior Monitoring** | 7.5 (387 reviews) | 8.4 (161 reviews) | 8.3 (5 reviews) | 

### Email Tracking

| Product | Score | Reviews |
|---|---|---|
| **Pipedrive** | 8.0/10 | 283 |
| **Zoho CRM** | 8.0/10 | 161 |
| **Copper** | N/A | N/A |

#### Agentic AI - Email Tracking

| Feature | Pipedrive | Zoho CRM | Copper | 
|---|---|---|---|
| **Autonomous Task Execution** | 7.7 (56 reviews) | 7.7 (30 reviews) | Not enough data | 
| **Multi-step Planning** | 7.8 (57 reviews) | 7.5 (29 reviews) | Not enough data | 
| **Cross-system Integration** | 7.7 (57 reviews) | 7.6 (30 reviews) | Not enough data | 
| **Adaptive Learning** | 7.5 (55 reviews) | 7.0 (29 reviews) | Not enough data | 
| **Natural Language Interaction** | 7.6 (56 reviews) | 7.0 (30 reviews) | Not enough data | 
| **Proactive Assistance** | 7.8 (56 reviews) | 7.4 (30 reviews) | Not enough data | 
| **Decision Making** | 8.1 (55 reviews) | 7.6 (29 reviews) | Not enough data | 

#### Analytics

| Feature | Pipedrive | Zoho CRM | Copper | 
|---|---|---|---|
| **Open Rates** | 8.0 (256 reviews) | 8.3 (138 reviews) | Not enough data | 
| **Link Activity** | 8.2 (257 reviews) | 8.3 (143 reviews) | Not enough data | 
| **Attachment Activity** | 8.1 (249 reviews) | 8.4 (144 reviews) | Feature Not Available | 

#### Customizations

| Feature | Pipedrive | Zoho CRM | Copper | 
|---|---|---|---|
| **Email Platform Integration** | 8.2 (268 reviews) | 8.7 (148 reviews) | Not enough data | 
| **Email Scheduling** | 8.3 (257 reviews) | 8.8 (145 reviews) | Not enough data | 
| **Notifications** | 8.4 (270 reviews) | 8.7 (146 reviews) | Not enough data | 
| **Email Categorization** | 7.9 (257 reviews) | 8.7 (142 reviews) | Not enough data | 
| **Templates** | 8.3 (259 reviews) | 8.6 (147 reviews) | Not enough data | 

#### Generative AI

| Feature | Pipedrive | Zoho CRM | Copper | 
|---|---|---|---|
| **AI Text Generation** | Feature Not Available | 7.6 (59 reviews) | Not enough data | 

### Sales Analytics

| Product | Score | Reviews |
|---|---|---|
| **Pipedrive** | 7.8/10 | 472 |
| **Zoho CRM** | 8.1/10 | 173 |
| **Copper** | N/A | N/A |

#### Agentic AI - Sales Analytics

| Feature | Pipedrive | Zoho CRM | Copper | 
|---|---|---|---|
| **Autonomous Task Execution** | 7.3 (57 reviews) | 7.5 (31 reviews) | Not enough data | 
| **Cross-system Integration** | 7.4 (58 reviews) | 7.5 (31 reviews) | Not enough data | 
| **Adaptive Learning** | 7.4 (58 reviews) | 7.2 (30 reviews) | Not enough data | 
| **Natural Language Interaction** | 7.3 (58 reviews) | 7.3 (30 reviews) | Not enough data | 
| **Proactive Assistance** | 7.3 (57 reviews) | 7.4 (31 reviews) | Not enough data | 

#### Data Sourcing

| Feature | Pipedrive | Zoho CRM | Copper | 
|---|---|---|---|
| **Data Sourcing** | 7.8 (425 reviews) | 8.3 (145 reviews) | Not enough data | 
| **Exporting & Sharing Data** | 8.0 (433 reviews) | 8.4 (149 reviews) | Not enough data | 
| **Multi-Device Data Visualization** | 7.9 (427 reviews) | 8.3 (142 reviews) | Not enough data | 
| **Interactive Dashboards** | 8.4 (437 reviews) | 8.6 (156 reviews) | Not enough data | 
| **Data Segmentation** | 8.0 (422 reviews) | 8.5 (147 reviews) | Not enough data | 

#### Predictive Analytics

| Feature | Pipedrive | Zoho CRM | Copper | 
|---|---|---|---|
| **Lead Scoring** | 7.7 (423 reviews) | 8.5 (147 reviews) | Not enough data | 
| **Opportunity Scoring** | 7.8 (424 reviews) | 8.3 (139 reviews) | Not enough data | 
| **Risk Analysis** | 7.4 (407 reviews) | 8.1 (124 reviews) | Feature Not Available | 
| **Live Forecasting** | 7.7 (416 reviews) | 8.2 (130 reviews) | Not enough data | 

#### Sales Management

| Feature | Pipedrive | Zoho CRM | Copper | 
|---|---|---|---|
| **Live Pipeline Management** | 8.7 (442 reviews) | 8.5 (154 reviews) | Not enough data | 
| **Sales Gamification** | 7.6 (410 reviews) | 8.3 (131 reviews) | Not enough data | 
| **Account-Based Analytics** | 8.3 (419 reviews) | 8.5 (145 reviews) | Not enough data | 
| **Activity Tracking** | 8.7 (443 reviews) | 8.8 (152 reviews) | Not enough data | 

### Sales Enablement

| Product | Score | Reviews |
|---|---|---|
| **Pipedrive** | N/A | N/A |
| **Zoho CRM** | 7.8/10 | 12 |
| **Copper** | N/A | N/A |

#### Agentic AI - Sales Enablement

| Feature | Pipedrive | Zoho CRM | Copper | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.1 (6 reviews) | Not enough data | 
| **Natural Language Interaction** | Not enough data | 6.1 (6 reviews) | Not enough data | 
| **Proactive Assistance** | Not enough data | 6.1 (6 reviews) | Not enough data | 

#### Content Management

| Feature | Pipedrive | Zoho CRM | Copper | 
|---|---|---|---|
| **Content Import** | Not enough data | 8.2 (10 reviews) | Not enough data | 
| **Content Creation** | Not enough data | 8.0 (10 reviews) | Not enough data | 
| **Templates** | Not enough data | 8.0 (10 reviews) | Not enough data | 
| **Advanced Search** | Not enough data | 8.8 (10 reviews) | Not enough data | 
| **Content Storage** | Not enough data | 8.2 (10 reviews) | Not enough data | 

#### Analytics

| Feature | Pipedrive | Zoho CRM | Copper | 
|---|---|---|---|
| **Reporting** | Not enough data | 9.0 (10 reviews) | Not enough data | 
| **Alerts** | Not enough data | 8.3 (10 reviews) | Not enough data | 
| **Account-Based Engagement** | Not enough data | 8.3 (10 reviews) | Not enough data | 
| **Content Utilization** | Not enough data | 8.3 (10 reviews) | Not enough data | 

#### Learning Management - Sales Enablement

| Feature | Pipedrive | Zoho CRM | Copper | 
|---|---|---|---|
| **Sales Training ** | Not enough data | Not enough data | Not enough data | 
| **Sales Coaching** | Not enough data | Not enough data | Not enough data | 
| **Sales Onboarding** | Not enough data | Not enough data | Not enough data | 

#### Revenue Enablement - Sales Enablement

| Feature | Pipedrive | Zoho CRM | Copper | 
|---|---|---|---|
| **Cross-Functional Alignment** | Not enough data | Not enough data | Not enough data | 
| **AI and Automation** | Not enough data | Not enough data | Not enough data | 
| **End-to-End Customer Journey Insights** | Not enough data | Not enough data | Not enough data | 

### Insurance CRM

| Product | Score | Reviews |
|---|---|---|
| **Pipedrive** | N/A | N/A |
| **Zoho CRM** | N/A | N/A |
| **Copper** | N/A | N/A |

#### Relationship Management - Insurance CRM

| Feature | Pipedrive | Zoho CRM | Copper | 
|---|---|---|---|
| **Renewal Management** | Not enough data | Not enough data | Not enough data | 
| **Client Communication Tools** | Not enough data | Not enough data | Not enough data | 
| **Lead Tracking** | Not enough data | Not enough data | Not enough data | 
| **Contact Management** | Not enough data | Not enough data | Not enough data | 
| **Winbacks** | Not enough data | Not enough data | Not enough data | 
| **Communication History** | Not enough data | Not enough data | Not enough data | 
| **Activity Management** | Not enough data | Not enough data | Not enough data | 
| **Reputation Management** | Not enough data | Not enough data | Not enough data | 

#### Follow up Automation - Insurance CRM

| Feature | Pipedrive | Zoho CRM | Copper | 
|---|---|---|---|
| **Automated Follow-Ups** | Not enough data | Not enough data | Not enough data | 
| **Marketing Campaigns** | Not enough data | Not enough data | Not enough data | 

#### Document Management - Insurance CRM

| Feature | Pipedrive | Zoho CRM | Copper | 
|---|---|---|---|
| **Documentation handling** | Not enough data | Not enough data | Not enough data | 

#### Integrations & Reports - Insurance CRM

| Feature | Pipedrive | Zoho CRM | Copper | 
|---|---|---|---|
| **Integrations** | Not enough data | Not enough data | Not enough data | 
| **Reporting & Analytics** | Not enough data | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (4):** [CRM Software](https://www.g2.com/categories/crm), [Sales Analytics Software](https://www.g2.com/categories/sales-analytics), [Sales Performance Management Software](https://www.g2.com/categories/sales-performance-management), [Email Tracking Software](https://www.g2.com/categories/email-tracking)

**Unique to Pipedrive (2):** [Email Marketing Software](https://www.g2.com/categories/email-marketing), [Online Form Builder Software](https://www.g2.com/categories/online-form-builder)

**Unique to Zoho CRM (11):** [Client Portal Software](https://www.g2.com/categories/client-portal), [Customer Journey Mapping Tools](https://www.g2.com/categories/customer-journey-mapping), [Quote-to-Cash Software](https://www.g2.com/categories/quote-to-cash), [Sales Engagement Software](https://www.g2.com/categories/sales-engagement), [AI Sales Assistant Software](https://www.g2.com/categories/ai-sales-assistant), [Sales Gamification Software](https://www.g2.com/categories/sales-gamification), [CPQ Software](https://www.g2.com/categories/cpq), [Lead Capture Software](https://www.g2.com/categories/lead-capture), [Lead Scoring Software](https://www.g2.com/categories/lead-scoring), [Sales Enablement Software](https://www.g2.com/categories/sales-enablement), [Insurance CRM Software](https://www.g2.com/categories/insurance-crm)

**Unique to Copper (2):** [Online Form Builder Software](https://www.g2.com/categories/online-form-builder), [Google Workspace for Sales Software](https://www.g2.com/categories/google-workspace-for-sales)


---
## Reviewer Demographics

### By Company Size

| Segment | Pipedrive | Zoho CRM | Copper | 
|---|---|---|---|
| **Small-Business** | 72.8% | 61.7% | 79.2% | 
| **Mid-Market** | 22.9% | 32.3% | 17.2% | 
| **Enterprise** | 4.3% | 6.0% | 3.6% | 

### By Industry

#### Pipedrive

- **Computer Software:** 10.9%
- **Information Technology and Services:** 10.1%
- **Marketing and Advertising:** 9.9%
- **Financial Services:** 4.2%
- **Construction:** 3.3%
- **Real Estate:** 3.3%
- **Internet:** 2.9%
- **Consulting:** 2.2%
- **Insurance:** 2.1%
- **Telecommunications:** 1.7%
- **Other:** 49.3%

#### Zoho CRM

- **Information Technology and Services:** 16.0%
- **Computer Software:** 9.9%
- **Marketing and Advertising:** 8.9%
- **Financial Services:** 3.5%
- **Real Estate:** 3.5%
- **Education Management:** 3.0%
- **Retail:** 2.1%
- **Internet:** 2.1%
- **Accounting:** 2.0%
- **Management Consulting:** 1.9%
- **Other:** 47.0%

#### Copper

- **Marketing and Advertising:** 11.7%
- **Information Technology and Services:** 8.3%
- **Computer Software:** 7.7%
- **Real Estate:** 6.9%
- **Financial Services:** 4.5%
- **Construction:** 3.2%
- **Internet:** 3.0%
- **Management Consulting:** 2.9%
- **Education Management:** 2.0%
- **Non-Profit Organization Management:** 1.7%
- **Other:** 48.2%

---
## Alternatives

### Alternatives to Pipedrive

- [Nutshell](https://www.g2.com/products/nutshell/reviews) — 4.3/5 stars (1433 reviews)
- [Freshsales](https://www.g2.com/products/freshsales/reviews) — 4.5/5 stars (1234 reviews)
- [Nimble CRM](https://www.g2.com/products/nimble/reviews) — 4.5/5 stars (1115 reviews)
- [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) — 4.4/5 stars (25826 reviews)
- [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) — 4.4/5 stars (13841 reviews)
- [Bigin by Zoho CRM](https://www.g2.com/products/bigin-by-zoho-crm/reviews) — 4.6/5 stars (829 reviews)
- [Coevera](https://www.g2.com/products/coevera/reviews) — 4.6/5 stars (479 reviews)
- [Salesflare](https://www.g2.com/products/salesflare/reviews) — 4.8/5 stars (298 reviews)
- [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — 4.4/5 stars (14701 reviews)
- [Outreach](https://www.g2.com/products/outreach/reviews) — 4.3/5 stars (3571 reviews)

### Alternatives to Zoho CRM

- [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) — 4.4/5 stars (25826 reviews)
- [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) — 4.4/5 stars (13841 reviews)
- [Freshsales](https://www.g2.com/products/freshsales/reviews) — 4.5/5 stars (1234 reviews)
- [Apollo.io](https://www.g2.com/products/apollo-io/reviews) — 4.7/5 stars (9667 reviews)
- [Nutshell](https://www.g2.com/products/nutshell/reviews) — 4.3/5 stars (1433 reviews)
- [Coevera](https://www.g2.com/products/coevera/reviews) — 4.6/5 stars (479 reviews)
- [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — 4.4/5 stars (14701 reviews)
- [Close](https://www.g2.com/products/close/reviews) — 4.7/5 stars (2045 reviews)
- [Workbooks](https://www.g2.com/products/workbooks/reviews) — 4.2/5 stars (573 reviews)
- [Salesflare](https://www.g2.com/products/salesflare/reviews) — 4.8/5 stars (298 reviews)

### Alternatives to Copper

- [Nutshell](https://www.g2.com/products/nutshell/reviews) — 4.3/5 stars (1433 reviews)
- [Freshsales](https://www.g2.com/products/freshsales/reviews) — 4.5/5 stars (1234 reviews)
- [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) — 4.4/5 stars (25826 reviews)
- [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) — 4.4/5 stars (13841 reviews)
- [Nimble CRM](https://www.g2.com/products/nimble/reviews) — 4.5/5 stars (1115 reviews)
- [Pipeline CRM](https://www.g2.com/products/pipeline-crm/reviews) — 4.3/5 stars (952 reviews)
- [Coevera](https://www.g2.com/products/coevera/reviews) — 4.6/5 stars (479 reviews)
- [Salesflare](https://www.g2.com/products/salesflare/reviews) — 4.8/5 stars (298 reviews)
- [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — 4.4/5 stars (14701 reviews)
- [NetHunt CRM](https://www.g2.com/products/nethunt-crm/reviews) — 4.6/5 stars (278 reviews)

---
## Top Discussions

### Pipedrive

- Title: [What is the best way to use email marketing with Pipedrive?](https://www.g2.com/discussions/12132-what-is-the-best-way-to-use-email-marketing-with-pipedrive) — 3 comments, 3 upvotes
  > **Top comment:** "PD is not an ESP so it’s not good for email mkt. we use PD at OpenMoves and developed the tightest integration. Check out OpenMoves on the PD partner portal..."
- Title: [What features of Pipedrive are most beneficial for new sales professionals to track and optimize their sales pipeline?](https://www.g2.com/discussions/what-features-of-pipedrive-are-most-beneficial-for-new-sales-professionals-to-track-and-optimize-their-sales-pipeline) — 2 comments
  > **Top comment:** "In Pipedrive the Deals (buyers) PIPELINES of prospects or buyers, can be viewed in Kanban or spreadsheet format, giving you a quick glance of where people..."
- Title: [What is Pipedrive used for?](https://www.g2.com/discussions/pipedrive-what-is-pipedrive-used-for) — 2 comments
  > **Top comment:** "Pipedrive is a customer relationship management (CRM) tool designed to help sales teams manage their sales processes efficiently. Here are some key..."
- Title: [Is Pipedrive free?](https://www.g2.com/discussions/is-pipedrive-free) — 2 comments
  > **Top comment:** "No"
- Title: [What is Pipedrive software?](https://www.g2.com/discussions/what-is-pipedrive-software) — 2 comments
  > **Top comment:** "It is a CRM tool that helps sales professionals to log all your sales related activities. Eg. meetings, contacts, proposals and contracts. Basically managing..."

### Zoho CRM

- Title: [What have you found better than ZOHO](https://www.g2.com/discussions/what-have-you-found-better-than-zoho) — 5 comments, 1 upvote
  > **Top comment:** "Zoho One, with over 45 business applications,  all centrally managed and synchronized, is the leader in breadth of application and breadth of security versus..."
- Title: [Is Zoho CRM really free?](https://www.g2.com/discussions/is-zoho-crm-really-free) — 4 comments, 5 upvotes
  > **Top comment:** "It free in trail after that you have to pay "
- Title: [What are the key strengths of Zoho CRM in managing customer relationships compared to other CRM platforms?](https://www.g2.com/discussions/zoho-crm-what-are-the-key-strengths-of-zoho-crm-in-managing-customer-relationships-compared-to-other-crm-platf) — 3 comments, 1 upvote
  > **Top comment:** "Zoho CRM has some great strengths when it comes to managing customer relationships. First, it's highly customizable, so you can easily tweak the platform to..."
- Title: [What are the key strengths of Zoho CRM in managing customer relationships compared to other CRM platforms?](https://www.g2.com/discussions/what-are-the-key-strengths-of-zoho-crm-in-managing-customer-relationships-compared-to-other-crm-platforms) — 3 comments
  > **Top comment:** "1. Affordable 
2. Flexible and great customisation 
3. Good user friendly interface "
- Title: [can we create segmentation in this](https://www.g2.com/discussions/can-we-create-segmentation-in-this) — 3 comments, 1 upvote *(includes official response)*
  > **Top comment:** "Yes Lavanya,

Zoho CRM supports segmentation. Segment your prospects/customers into buckets based on a pre-defined criteria, to identify cross-sell/up-sell..."

### Copper

- Title: [What is copper CRM?](https://www.g2.com/discussions/what-is-copper-crm) — 2 comments
  > **Top comment:** "Contact relationship management"
- Title: [How seamless is the Gmail/Google Apps integration?](https://www.g2.com/discussions/how-seamless-is-the-gmail-google-apps-integration) — 2 comments, 1 upvote
  > **Top comment:** "ProsperWorks is built in and around Google Apps. It tightly integrates with Gmail, Calendar and Google Drive, minimizing the amount of data entry and..."
- Title: [What is copper app?](https://www.g2.com/discussions/what-is-copper-app) — 1 comment
  > **Top comment:** "It is a CRM that works with Google Workspaces. It tracks sales, leads in your pipeline, tasks with your clients/projects, and you can email/set up..."
- Title: [How is copper used in CRM?](https://www.g2.com/discussions/how-is-copper-used-in-crm) — 1 comment
  > **Top comment:** "Yea "
- Title: [Whats the easiest way to save my notes](https://www.g2.com/discussions/whats-the-easiest-way-to-save-my-notes) — 1 comment, 1 upvote
  > **Top comment:** "Don't bother using Copper. Their customer support is horrible!"

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/pipedrive-vs-zoho-crm-vs-copper)