# Pipedrive vs Upsales Sales and Marketing Platform Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Pipedrive excels in user experience, particularly highlighting its intuitive interface and sales pipeline view, which makes tracking performance and deal progress straightforward. Users appreciate the ease of navigation and the ability to quickly log activities, making it a favorite among small businesses transitioning from spreadsheets.
- **Users say** that Upsales Sales and Marketing Platform offers a unique revenue intelligence approach, effectively integrating CRM and marketing automation. This feature helps align sales and marketing efforts, which is particularly beneficial for startups looking to streamline their processes and enhance sales strategies.
- **According to verified reviews** , Pipedrive's implementation process is praised for its speed and simplicity, with many users noting the helpful onboarding wizard that facilitates a smooth transition. This is a significant advantage for small teams that need to get up and running quickly.
- **Reviewers mention** that while Upsales provides a comprehensive view of leads and customer interactions, some users find it less intuitive than Pipedrive, particularly when it comes to navigating the platform. This can lead to a steeper learning curve for new users.
- **G2 reviewers highlight** that Pipedrive's mobile app is particularly useful for sales teams on the go, allowing for quick updates and calls directly from their smartphones. This feature enhances productivity and ensures that users can manage their sales activities effectively, even outside the office.
- **Users report** that while both platforms offer solid support, Pipedrive's dedicated account management is a standout feature, providing personalized assistance that many users find invaluable. In contrast, Upsales has received mixed feedback regarding its support responsiveness, which can impact user satisfaction.



| | Pipedrive | Upsales Sales and Marketing Platform | 
|---|---|---|
| **Star Rating** | 4.3 out of 5 | 4.5 out of 5 | 
| **Total Reviews** | 3,089 | 180 | 
| **Largest Market Segment** | Small-Business (72.7% of reviews) | Small-Business (70.9% of reviews) | 
| **Entry Level Price** | $24.00 1 Seats Per Month | Free Trial 30 users (14 days) | 

---
## Top Pros & Cons

### Pipedrive

Pros:
- Ease of Use (527 reviews)
- Intuitive (255 reviews)

Cons:
- Missing Features (215 reviews)
- Limited Features (133 reviews)

### Upsales Sales and Marketing Platform

Pros:
- Ease of Use (3 reviews)
- Lead Management (3 reviews)

Cons:
- Limited Customization (4 reviews)
- Learning Curve (3 reviews)

---
## Ratings Comparison
| Rating | Pipedrive | Upsales Sales and Marketing Platform | 
|---|---|---|
  | **Meets Requirements** | 8.5 (2668 reviews) | 8.5 (127 reviews) | 
  | **Ease of Use** | 8.8 (2709 reviews) | 8.8 (129 reviews) | 
  | **Ease of Setup** | 8.7 (1715 reviews) | 8.3 (43 reviews) | 
  | **Ease of Admin** | 8.6 (1028 reviews) | 8.6 (39 reviews) | 
  | **Quality of Support** | 8.4 (2282 reviews) | 8.9 (116 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.7 (996 reviews) | 8.5 (38 reviews) | 
  | **Product Direction (% positive)** | 8.8 (2617 reviews) | 8.5 (119 reviews) | 

---
## Pricing

### Pipedrive

#### Entry-Level Pricing

Plan: Lite

Price: $24.00 1 Seats Per Month

Description: per month per user.
14$ / month billed annually

Key Features:
- Organize your sales in one simple, intuitive workspace:
- Lead, calendar and pipeline management
- Sales Assistant and AI-generated reports

[Browse all 4 editions](https://www.g2.com/products/pipedrive/pricing)

#### Free Trial

Yes

### Upsales Sales and Marketing Platform

#### Entry-Level Pricing

Plan: Free trial

Price: Free Trial 30 users (14 days)

Description: No credit card needed

Key Features:
- Import ERP data to maximise your trial
- Access the entire system

[Browse all 2 editions](https://www.g2.com/products/upsales-sales-and-marketing-platform/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### CRM

| Product | Score | Reviews |
|---|---|---|
| **Pipedrive** | 7.9/10 | 2394 |
| **Upsales Sales and Marketing Platform** | 7.7/10 | 104 |

#### Sales Force Automation

| Feature | Pipedrive | Upsales Sales and Marketing Platform | 
|---|---|---|
| **Contact & Account Management** | 8.6 (2073 reviews) ✓ Verified | 8.3 (88 reviews) ✓ Verified | 
| **Partner Relationship Mgmt. (PRM)** | Feature Not Available | 8.1 (57 reviews) | 
| **Opportunity & Pipeline Mgmt.** | 8.9 (2162 reviews) ✓ Verified | 8.3 (85 reviews) ✓ Verified | 
| **Task / Activity Management** | 8.7 (2131 reviews) ✓ Verified | 8.5 (90 reviews) ✓ Verified | 
| **Territory & Quota Management** | 7.7 (1619 reviews) ✓ Verified | 7.8 (63 reviews) ✓ Verified | 
| **Desktop Integration** | 8.4 (1135 reviews) ✓ Verified | 8.2 (65 reviews) ✓ Verified | 
| **Product & Price List Management** | 7.7 (1618 reviews) ✓ Verified | 7.7 (66 reviews) ✓ Verified | 
| **Quote & Order Management** | 7.7 (1573 reviews) | 7.8 (68 reviews) ✓ Verified | 
| **Customer Contract Management** | 7.8 (1676 reviews) | 7.8 (65 reviews) | 

#### Marketing Automation

| Feature | Pipedrive | Upsales Sales and Marketing Platform | 
|---|---|---|
| **Email Marketing** | 7.5 (1525 reviews) ✓ Verified | 7.5 (68 reviews) ✓ Verified | 
| **Campaign Management** | 7.5 (1499 reviews) ✓ Verified | 7.6 (62 reviews) ✓ Verified | 
| **Lead Management** | 8.5 (1878 reviews) ✓ Verified | 8.2 (67 reviews) ✓ Verified | 
| **Marketing ROI Analytics** | 7.5 (1449 reviews) ✓ Verified | 7.6 (45 reviews) ✓ Verified | 

#### Customer Support

| Feature | Pipedrive | Upsales Sales and Marketing Platform | 
|---|---|---|
| **Case Management** | 7.9 (1011 reviews) | 7.8 (55 reviews) | 
| **Customer Support Portal** | 7.8 (989 reviews) | 7.9 (40 reviews) | 
| **Knowledge Base** | 8.0 (1022 reviews) | Feature Not Available | 
| **Call Center Features** | 7.5 (1477 reviews) | 7.4 (52 reviews) | 
| **Support Analytics** | 7.7 (962 reviews) | 7.4 (36 reviews) | 

#### Reporting & Analytics

| Feature | Pipedrive | Upsales Sales and Marketing Platform | 
|---|---|---|
| **Reporting** | 8.0 (1897 reviews) ✓ Verified | 8.1 (70 reviews) ✓ Verified | 
| **Dashboards** | 8.3 (1972 reviews) ✓ Verified | 8.3 (80 reviews) ✓ Verified | 
| **Forecasting** | 7.9 (1726 reviews) ✓ Verified | 7.7 (69 reviews) ✓ Verified | 

#### Mobile & Social

| Feature | Pipedrive | Upsales Sales and Marketing Platform | 
|---|---|---|
| **Social Collaboration Features** | 7.6 (1427 reviews) ✓ Verified | Feature Not Available | 
| **Social Network Integration** | 7.4 (1377 reviews) ✓ Verified | Feature Not Available | 
| **Mobile User Support** | 7.9 (1597 reviews) ✓ Verified | 7.4 (55 reviews) ✓ Verified | 

#### Platform

| Feature | Pipedrive | Upsales Sales and Marketing Platform | 
|---|---|---|
| **Customization** | 8.2 (1358 reviews) ✓ Verified | 7.2 (35 reviews) ✓ Verified | 
| **Workflow Capability** | 8.3 (1357 reviews) | 7.7 (36 reviews) ✓ Verified | 
| **User, Role, and Access Management** | 8.4 (1363 reviews) ✓ Verified | 7.7 (36 reviews) ✓ Verified | 
| **Internationalization** | 8.2 (1170 reviews) ✓ Verified | 7.5 (26 reviews) ✓ Verified | 
| **Sandbox / Test Environments** | 7.3 (1060 reviews) ✓ Verified | 7.1 (24 reviews) ✓ Verified | 
| **Document & Content Mgmt.** | 7.8 (1175 reviews) | 7.2 (29 reviews) | 
| **Performance and Reliability** | 8.8 (1348 reviews) ✓ Verified | 7.9 (37 reviews) ✓ Verified | 
| **Output Document Generation** | 7.8 (1128 reviews) | 8.1 (26 reviews) ✓ Verified | 

#### Integration

| Feature | Pipedrive | Upsales Sales and Marketing Platform | 
|---|---|---|
| **Data Import & Export Tools** | 8.1 (1238 reviews) ✓ Verified | 7.4 (38 reviews) ✓ Verified | 
| **Integration APIs** | 8.0 (1177 reviews) ✓ Verified | 7.4 (30 reviews) ✓ Verified | 
| **Breadth of Partner Applications** | 7.9 (1111 reviews) ✓ Verified | 7.4 (30 reviews) ✓ Verified | 

#### Generative AI

| Feature | Pipedrive | Upsales Sales and Marketing Platform | 
|---|---|---|
| **AI Text Generation** | Feature Not Available | 6.8 (14 reviews) | 

#### Agentic AI - CRM

| Feature | Pipedrive | Upsales Sales and Marketing Platform | 
|---|---|---|
| **Autonomous Task Execution** | 7.3 (171 reviews) | Not enough data | 
| **Multi-step Planning** | 7.6 (172 reviews) | Not enough data | 
| **Cross-system Integration** | 7.5 (173 reviews) | Not enough data | 
| **Adaptive Learning** | 7.3 (170 reviews) | Not enough data | 
| **Natural Language Interaction** | 7.3 (171 reviews) | Not enough data | 
| **Proactive Assistance** | 7.3 (169 reviews) | Not enough data | 
| **Decision Making** | 7.6 (173 reviews) | Not enough data | 

### Email Marketing

| Product | Score | Reviews |
|---|---|---|
| **Pipedrive** | 7.8/10 | 258 |
| **Upsales Sales and Marketing Platform** | N/A | N/A |

#### Email Marketing

| Feature | Pipedrive | Upsales Sales and Marketing Platform | 
|---|---|---|
| **Email and Mobile Preview** | 8.2 (211 reviews) | Not enough data | 
| **Manage Email Lists** | 8.2 (213 reviews) | Not enough data | 
| **High-Volume Sending** | 7.8 (206 reviews) | Not enough data | 
| **Building and Personalizing Emails** | 8.2 (211 reviews) | Not enough data | 
| **Sending Outbound Emails** | 8.3 (214 reviews) | Not enough data | 
| **Manage Email Deliverability** | 8.2 (207 reviews) | Not enough data | 
| **Automated Email Responses** | 7.9 (207 reviews) | Not enough data | 
| **Multi-user Account** | 8.2 (203 reviews) | Not enough data | 
| **Surveys** | 7.5 (197 reviews) | Not enough data | 

#### Reporting & Analytics

| Feature | Pipedrive | Upsales Sales and Marketing Platform | 
|---|---|---|
| **A/B Testing** | 7.5 (192 reviews) | Not enough data | 
| **Basic Reporting** | 8.2 (206 reviews) | Not enough data | 

#### Generative AI

| Feature | Pipedrive | Upsales Sales and Marketing Platform | 
|---|---|---|
| **AI Text Generation** | Feature Not Available | Not enough data | 
| **AI Text Summarization** | Feature Not Available | Not enough data | 

#### Agentic AI - Email Marketing

| Feature | Pipedrive | Upsales Sales and Marketing Platform | 
|---|---|---|
| **Autonomous Task Execution** | 7.0 (25 reviews) | Not enough data | 
| **Autonomous Task Execution** | 6.9 (25 reviews) | Not enough data | 
| **Multi-step Planning** | 7.3 (25 reviews) | Not enough data | 
| **Cross-system Integration** | 7.5 (24 reviews) | Not enough data | 
| **Cross-system Integration** | 7.5 (25 reviews) | Not enough data | 

#### Integration

| Feature | Pipedrive | Upsales Sales and Marketing Platform | 
|---|---|---|
| **Data Import & Export Tools** | 8.2 (227 reviews) | Not enough data | 
| **Integration APIs** | 7.8 (224 reviews) | Not enough data | 
| **Breadth of Partner Applications** | 7.9 (221 reviews) | Not enough data | 
| **CRM Integration** | 8.2 (221 reviews) | Not enough data | 
| **Social Media Integration** | 7.2 (213 reviews) | Not enough data | 
| **E-Commerce Integration** | 7.3 (210 reviews) | Not enough data | 

### Marketing Automation

| Product | Score | Reviews |
|---|---|---|
| **Pipedrive** | N/A | N/A |
| **Upsales Sales and Marketing Platform** | 7.8/10 | 50 |

#### Email Marketing

| Feature | Pipedrive | Upsales Sales and Marketing Platform | 
|---|---|---|
| **Building and Personalizing Emails** | Not enough data | 7.2 (29 reviews) ✓ Verified | 
| **Sending Outbound Emails** | Not enough data | 7.6 (32 reviews) ✓ Verified | 
| **Manage Email Deliverability** | Not enough data | 7.2 (29 reviews) ✓ Verified | 
| **Automated Email Responses** | Not enough data | 7.4 (27 reviews) ✓ Verified | 

#### Online Marketing

| Feature | Pipedrive | Upsales Sales and Marketing Platform | 
|---|---|---|
| **Landing Pages and Forms** | Not enough data | 8.3 (23 reviews) ✓ Verified | 
| **Dynamic Content** | Not enough data | 7.9 (15 reviews) ✓ Verified | 
| **A/B Testing** | Not enough data | Feature Not Available | 
| **Mobile Optimized** | Not enough data | 7.4 (26 reviews) ✓ Verified | 
| **Search Tracking and Optimization** | Not enough data | 8.0 (11 reviews) | 

#### Lead Management

| Feature | Pipedrive | Upsales Sales and Marketing Platform | 
|---|---|---|
| **Marketing Lead Database** | Not enough data | 8.1 (24 reviews) ✓ Verified | 
| **Data Quality Management** | Not enough data | 7.3 (20 reviews) ✓ Verified | 
| **Segmentation** | Not enough data | 8.5 (26 reviews) ✓ Verified | 
| **Lead Scoring and Grading** | Not enough data | 8.3 (23 reviews) ✓ Verified | 
| **Lead Nurturing** | Not enough data | 8.6 (22 reviews) ✓ Verified | 
| **Online Behavior Tracking** | Not enough data | 8.6 (22 reviews) ✓ Verified | 
| **Automated Alerts and Tasks** | Not enough data | 8.3 (23 reviews) ✓ Verified | 
| **CRM Lead Integration** | Not enough data | 8.7 (21 reviews) ✓ Verified | 

#### Campaign Management

| Feature | Pipedrive | Upsales Sales and Marketing Platform | 
|---|---|---|
| **Program Management** | Not enough data | 6.7 (21 reviews) ✓ Verified | 
| **Event / Webinar Marketing** | Not enough data | 8.1 (25 reviews) ✓ Verified | 
| **Calendaring** | Not enough data | Feature Not Available | 
| **Budgeting** | Not enough data | 7.6 (11 reviews) | 

#### Social

| Feature | Pipedrive | Upsales Sales and Marketing Platform | 
|---|---|---|
| **Social Listening** | Not enough data | Feature Not Available | 
| **Social Sharing** | Not enough data | Feature Not Available | 
| **Social Campaigns** | Not enough data | Feature Not Available | 
| **Social Media Engagement** | Not enough data | Feature Not Available | 
| **Social Media Advertising** | Not enough data | Feature Not Available | 

#### Reporting & Analytics

| Feature | Pipedrive | Upsales Sales and Marketing Platform | 
|---|---|---|
| **Basic Reporting** | Not enough data | 8.0 (27 reviews) ✓ Verified | 
| **Web Analytics** | Not enough data | 7.6 (26 reviews) ✓ Verified | 
| **ROI Analytics** | Not enough data | 8.0 (19 reviews) ✓ Verified | 
| **Revenue Analytics** | Not enough data | 8.1 (23 reviews) ✓ Verified | 
| **SEO / Keyword Analytics** | Not enough data | Feature Not Available | 

#### Platform

| Feature | Pipedrive | Upsales Sales and Marketing Platform | 
|---|---|---|
| **Customization ** | Not enough data | 7.0 (17 reviews) ✓ Verified | 
| **Workflow Capability** | Not enough data | 7.9 (18 reviews) ✓ Verified | 
| **User, Role, and Access Management** | Not enough data | 8.3 (21 reviews) ✓ Verified | 
| **Internationalization** | Not enough data | 8.0 (10 reviews) ✓ Verified | 
| **Sandbox / Test Environments** | Not enough data | 9.0 (8 reviews) ✓ Verified | 
| **Performance and Reliability** | Not enough data | 8.3 (19 reviews) ✓ Verified | 
| **Output Document Generation** | Not enough data | 8.3 (12 reviews) ✓ Verified | 

#### Agentic AI - Marketing Automation

| Feature | Pipedrive | Upsales Sales and Marketing Platform | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Integration

| Feature | Pipedrive | Upsales Sales and Marketing Platform | 
|---|---|---|
| **Data Import & Export Tools** | Not enough data | 7.5 (18 reviews) ✓ Verified | 
| **Integration APIs** | Not enough data | 7.5 (16 reviews) ✓ Verified | 
| **Breadth of Partner Applications** | Not enough data | 8.1 (13 reviews) ✓ Verified | 

### Online Form Builder

| Product | Score | Reviews |
|---|---|---|
| **Pipedrive** | 7.6/10 | 81 |
| **Upsales Sales and Marketing Platform** | N/A | N/A |

#### Customization

| Feature | Pipedrive | Upsales Sales and Marketing Platform | 
|---|---|---|
| **Custom Fields** | 8.3 (76 reviews) | Not enough data | 
| **Conditional Logic** | 7.8 (72 reviews) | Not enough data | 
| **Multi-page Forms** | 7.3 (71 reviews) | Not enough data | 
| **Design** | 7.7 (76 reviews) | Not enough data | 

#### Additional Functionality

| Feature | Pipedrive | Upsales Sales and Marketing Platform | 
|---|---|---|
| **Embedded Forms** | 8.2 (74 reviews) | Not enough data | 
| **Offline Capability** | 6.7 (70 reviews) | Not enough data | 
| **Notifications** | 7.8 (78 reviews) | Not enough data | 
| **Payments** | 6.9 (71 reviews) | Not enough data | 
| **Mobile Forms** | 7.5 (73 reviews) | Not enough data | 

### Sales Performance Management

| Product | Score | Reviews |
|---|---|---|
| **Pipedrive** | 7.6/10 | 445 |
| **Upsales Sales and Marketing Platform** | N/A | N/A |

#### Agentic AI - Sales Performance Management

| Feature | Pipedrive | Upsales Sales and Marketing Platform | 
|---|---|---|
| **Autonomous Task Execution** | 7.2 (66 reviews) | Not enough data | 
| **Natural Language Interaction** | 7.3 (65 reviews) | Not enough data | 
| **Proactive Assistance** | 7.4 (64 reviews) | Not enough data | 

#### Incentives

| Feature | Pipedrive | Upsales Sales and Marketing Platform | 
|---|---|---|
| **Badges** | 6.9 (391 reviews) | Not enough data | 
| **Triggers** | 7.4 (401 reviews) | Not enough data | 
| **Commission Calculator** | Feature Not Available | Not enough data | 
| **Leaderboards** | 7.1 (395 reviews) | Not enough data | 

#### Personalization

| Feature | Pipedrive | Upsales Sales and Marketing Platform | 
|---|---|---|
| **Profiles** | 7.7 (414 reviews) | Not enough data | 
| **Custom Reports** | 7.9 (410 reviews) | Not enough data | 
| **Dashboards** | 8.3 (430 reviews) | Not enough data | 
| **Goal Setting** | 8.0 (411 reviews) | Not enough data | 

#### Administrative

| Feature | Pipedrive | Upsales Sales and Marketing Platform | 
|---|---|---|
| **Integration** | 7.8 (409 reviews) | Not enough data | 
| **Employee Structure** | 7.7 (401 reviews) | Not enough data | 
| **Behavior Monitoring** | 7.5 (387 reviews) | Not enough data | 

### Email Tracking

| Product | Score | Reviews |
|---|---|---|
| **Pipedrive** | 8.0/10 | 284 |
| **Upsales Sales and Marketing Platform** | N/A | N/A |

#### Agentic AI - Email Tracking

| Feature | Pipedrive | Upsales Sales and Marketing Platform | 
|---|---|---|
| **Autonomous Task Execution** | 7.7 (56 reviews) | Not enough data | 
| **Multi-step Planning** | 7.8 (57 reviews) | Not enough data | 
| **Cross-system Integration** | 7.7 (57 reviews) | Not enough data | 
| **Adaptive Learning** | 7.6 (56 reviews) | Not enough data | 
| **Natural Language Interaction** | 7.6 (56 reviews) | Not enough data | 
| **Proactive Assistance** | 7.8 (56 reviews) | Not enough data | 
| **Decision Making** | 8.1 (55 reviews) | Not enough data | 

#### Analytics

| Feature | Pipedrive | Upsales Sales and Marketing Platform | 
|---|---|---|
| **Open Rates** | 8.0 (256 reviews) | Not enough data | 
| **Link Activity** | 8.2 (257 reviews) | Not enough data | 
| **Attachment Activity** | 8.1 (250 reviews) | Not enough data | 

#### Customizations

| Feature | Pipedrive | Upsales Sales and Marketing Platform | 
|---|---|---|
| **Email Platform Integration** | 8.2 (268 reviews) | Not enough data | 
| **Email Scheduling** | 8.3 (257 reviews) | Not enough data | 
| **Notifications** | 8.4 (270 reviews) | Not enough data | 
| **Email Categorization** | 7.9 (257 reviews) | Not enough data | 
| **Templates** | 8.3 (260 reviews) | Not enough data | 

#### Generative AI

| Feature | Pipedrive | Upsales Sales and Marketing Platform | 
|---|---|---|
| **AI Text Generation** | Feature Not Available | Not enough data | 

### Sales Analytics

| Product | Score | Reviews |
|---|---|---|
| **Pipedrive** | 7.8/10 | 473 |
| **Upsales Sales and Marketing Platform** | N/A | N/A |

#### Agentic AI - Sales Analytics

| Feature | Pipedrive | Upsales Sales and Marketing Platform | 
|---|---|---|
| **Autonomous Task Execution** | 7.3 (57 reviews) | Not enough data | 
| **Cross-system Integration** | 7.4 (58 reviews) | Not enough data | 
| **Adaptive Learning** | 7.4 (58 reviews) | Not enough data | 
| **Natural Language Interaction** | 7.3 (58 reviews) | Not enough data | 
| **Proactive Assistance** | 7.3 (57 reviews) | Not enough data | 

#### Data Sourcing

| Feature | Pipedrive | Upsales Sales and Marketing Platform | 
|---|---|---|
| **Data Sourcing** | 7.8 (425 reviews) | Not enough data | 
| **Exporting & Sharing Data** | 8.0 (433 reviews) | Not enough data | 
| **Multi-Device Data Visualization** | 7.9 (427 reviews) | Not enough data | 
| **Interactive Dashboards** | 8.4 (437 reviews) | Not enough data | 
| **Data Segmentation** | 8.0 (422 reviews) | Not enough data | 

#### Predictive Analytics

| Feature | Pipedrive | Upsales Sales and Marketing Platform | 
|---|---|---|
| **Lead Scoring** | 7.7 (423 reviews) | Not enough data | 
| **Opportunity Scoring** | 7.8 (424 reviews) | Not enough data | 
| **Risk Analysis** | 7.4 (407 reviews) | Not enough data | 
| **Live Forecasting** | 7.7 (416 reviews) | Not enough data | 

#### Sales Management

| Feature | Pipedrive | Upsales Sales and Marketing Platform | 
|---|---|---|
| **Live Pipeline Management** | 8.7 (443 reviews) | Not enough data | 
| **Sales Gamification** | 7.6 (410 reviews) | Not enough data | 
| **Account-Based Analytics** | 8.3 (419 reviews) | Not enough data | 
| **Activity Tracking** | 8.7 (443 reviews) | Not enough data | 

---
## Categories
**Shared Categories (1):** [CRM Software](https://www.g2.com/categories/crm)

**Unique to Pipedrive (5):** [Email Marketing Software](https://www.g2.com/categories/email-marketing), [Sales Analytics Software](https://www.g2.com/categories/sales-analytics), [Sales Performance Management Software](https://www.g2.com/categories/sales-performance-management), [Email Tracking Software](https://www.g2.com/categories/email-tracking), [Online Form Builder Software](https://www.g2.com/categories/online-form-builder)

**Unique to Upsales Sales and Marketing Platform (1):** [Marketing Automation Software](https://www.g2.com/categories/marketing-automation)


---
## Reviewer Demographics

### By Company Size

| Segment | Pipedrive | Upsales Sales and Marketing Platform | 
|---|---|---|
| **Small-Business** | 72.7% | 70.9% | 
| **Mid-Market** | 23.1% | 24.4% | 
| **Enterprise** | 4.3% | 4.7% | 

### By Industry

#### Pipedrive

- **Computer Software:** 11.1%
- **Information Technology and Services:** 10.1%
- **Marketing and Advertising:** 9.9%
- **Financial Services:** 4.2%
- **Construction:** 3.3%
- **Real Estate:** 3.2%
- **Internet:** 2.9%
- **Consulting:** 2.2%
- **Insurance:** 2.1%
- **Manufacturing:** 1.7%
- **Other:** 49.3%

#### Upsales Sales and Marketing Platform

- **Marketing and Advertising:** 13.5%
- **Computer Software:** 8.8%
- **Accounting:** 7.6%
- **Staffing and Recruiting:** 5.3%
- **Telecommunications:** 4.7%
- **Wholesale:** 4.1%
- **Information Technology and Services:** 3.5%
- **Media Production:** 3.5%
- **Financial Services:** 2.9%
- **Construction:** 2.3%
- **Other:** 43.9%

---
## Alternatives

### Alternatives to Pipedrive

- [Nutshell](https://www.g2.com/products/nutshell/reviews) — 4.3/5 stars (1441 reviews)
- [Freshsales](https://www.g2.com/products/freshsales/reviews) — 4.5/5 stars (1236 reviews)
- [Copper](https://www.g2.com/products/copper/reviews) — 4.5/5 stars (1158 reviews)
- [Nimble CRM](https://www.g2.com/products/nimble/reviews) — 4.5/5 stars (1115 reviews)
- [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) — 4.4/5 stars (25849 reviews)
- [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) — 4.4/5 stars (13866 reviews)
- [Zoho CRM](https://www.g2.com/products/zoho-crm/reviews) — 4.1/5 stars (2940 reviews)
- [Bigin by Zoho CRM](https://www.g2.com/products/bigin-by-zoho-crm/reviews) — 4.6/5 stars (845 reviews)
- [Coevera](https://www.g2.com/products/coevera/reviews) — 4.6/5 stars (480 reviews)
- [Salesflare](https://www.g2.com/products/salesflare/reviews) — 4.8/5 stars (299 reviews)

### Alternatives to Upsales Sales and Marketing Platform

- [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) — 4.4/5 stars (13866 reviews)
- [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) — 4.4/5 stars (25849 reviews)
- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14849 reviews)
- [Freshsales](https://www.g2.com/products/freshsales/reviews) — 4.5/5 stars (1236 reviews)
- [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — 4.4/5 stars (14707 reviews)
- [Agile CRM](https://www.g2.com/products/agile-crm/reviews) — 4.0/5 stars (368 reviews)
- [Planhat](https://www.g2.com/products/planhat/reviews) — 4.5/5 stars (940 reviews)
- [Sugar Sell](https://www.g2.com/products/sugar-sell/reviews) — 3.8/5 stars (776 reviews)
- [Less Annoying CRM](https://www.g2.com/products/less-annoying-crm/reviews) — 4.9/5 stars (665 reviews)
- [Dynamics 365 Sales](https://www.g2.com/products/dynamics-365-sales/reviews) — 3.8/5 stars (1621 reviews)

---
## Top Discussions

### Pipedrive

- Title: [What is the best way to use email marketing with Pipedrive?](https://www.g2.com/discussions/12132-what-is-the-best-way-to-use-email-marketing-with-pipedrive) — 3 comments, 3 upvotes
  > **Top comment:** "PD is not an ESP so it’s not good for email mkt. we use PD at OpenMoves and developed the tightest integration. Check out OpenMoves on the PD partner portal..."
- Title: [What features of Pipedrive are most beneficial for new sales professionals to track and optimize their sales pipeline?](https://www.g2.com/discussions/what-features-of-pipedrive-are-most-beneficial-for-new-sales-professionals-to-track-and-optimize-their-sales-pipeline) — 2 comments
  > **Top comment:** "In Pipedrive the Deals (buyers) PIPELINES of prospects or buyers, can be viewed in Kanban or spreadsheet format, giving you a quick glance of where people..."
- Title: [What is Pipedrive used for?](https://www.g2.com/discussions/pipedrive-what-is-pipedrive-used-for) — 2 comments
  > **Top comment:** "Pipedrive is a customer relationship management (CRM) tool designed to help sales teams manage their sales processes efficiently. Here are some key..."
- Title: [Is Pipedrive free?](https://www.g2.com/discussions/is-pipedrive-free) — 2 comments
  > **Top comment:** "No"
- Title: [What is Pipedrive software?](https://www.g2.com/discussions/what-is-pipedrive-software) — 2 comments
  > **Top comment:** "It is a CRM tool that helps sales professionals to log all your sales related activities. Eg. meetings, contacts, proposals and contracts. Basically managing..."

### Upsales Sales and Marketing Platform

- Title: [What is the best way to use Upsales and with that said regarding the offers and sales reports? Is it essy to create your own offers in the system?](https://www.g2.com/discussions/what-is-the-best-way-to-use-upsales-and-with-that-said-regarding-the-offers-and-sales-reports-is-it-essy-to-create-your-own-offers-in-the-system) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Upsales is a sales and marketing tool for B2B-businesses. It is easy to use and can be used in the whole sales process, from lead or prospect to customer...."

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**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/pipedrive-vs-upsales-sales-and-marketing-platform)