# Pipedrive vs Thryv Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Pipedrive excels in **ease of use** , with users highlighting its intuitive interface and powerful sales automation tools. One user mentioned, "It's like having an assistant, telling me what to do every day," which reflects the software's ability to streamline daily tasks effectively.
- **Users say** that Thryv is a strong contender for **marketing automation** , with features for lead capture and email marketing that many find essential. A reviewer noted, "When it comes to marketing automation, Thryv is the best I have used," showcasing its effectiveness in managing marketing efforts.
- **According to verified reviews** , Pipedrive's **implementation process** is notably quick and user-friendly, with many users appreciating the intuitive onboarding wizard that helps them get started without hassle. This contrasts with Thryv, where some users have expressed challenges in setup.
- **Reviewers mention** that Pipedrive's **customer support** is reliable, with a quality score that reflects its effectiveness. Users appreciate the support they receive, stating it has been a good partner in their business endeavors, while Thryv's support, although rated slightly higher, has fewer recent reviews to back up its reliability.
- **Users highlight** Pipedrive's **integration capabilities** , particularly with email, which many find helpful for automating communications. One user stated, "The email integration is quite helpful, especially for sending automations," indicating how it enhances productivity.
- **G2 reviewers note** that while Thryv is strong in **customer management** , Pipedrive offers superior **pipeline management** features, with users praising its ability to sort clients and manage opportunities effectively. A user remarked on how easy it is to find clients by various criteria, which is a significant advantage for sales teams.



| | Pipedrive | Thryv | 
|---|---|---|
| **Star Rating** | 4.3 out of 5 | 4.2 out of 5 | 
| **Total Reviews** | 3,038 | 1,996 | 
| **Largest Market Segment** | Small-Business (72.8% of reviews) | Small-Business (90.4% of reviews) | 
| **Entry Level Price** | $24.00 1 Seats Per Month | Starting at $255.00 Per Month | 

---
## Top Pros & Cons

### Pipedrive

Pros:
- Ease of Use (574 reviews)
- Intuitive (274 reviews)

Cons:
- Missing Features (230 reviews)
- Limited Features (151 reviews)

### Thryv

Pros:
- Ease of Use (109 reviews)
- Automation (95 reviews)

Cons:
- Missing Features (60 reviews)
- Learning Curve (53 reviews)

---
## Ratings Comparison
| Rating | Pipedrive | Thryv | 
|---|---|---|
  | **Meets Requirements** | 8.5 (2620 reviews) | 8.4 (1556 reviews) | 
  | **Ease of Use** | 8.9 (2660 reviews) | 7.5 (1579 reviews) | 
  | **Ease of Setup** | 8.7 (1669 reviews) | 7.2 (931 reviews) | 
  | **Ease of Admin** | 8.6 (1023 reviews) | 7.9 (901 reviews) | 
  | **Quality of Support** | 8.4 (2240 reviews) | 8.5 (1538 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.7 (991 reviews) | 8.5 (896 reviews) | 
  | **Product Direction (% positive)** | 8.8 (2577 reviews) | 7.9 (1521 reviews) | 

---
## Pricing

### Pipedrive

#### Entry-Level Pricing

Plan: Lite

Price: $24.00 1 Seats Per Month

Description: per month per user.
14$ / month billed annually

Key Features:
- Organize your sales in one simple, intuitive workspace:
- Lead, calendar and pipeline management
- Sales Assistant and AI-generated reports

[Browse all 4 editions](https://www.g2.com/products/pipedrive/pricing)

#### Free Trial

Yes

### Thryv

#### Entry-Level Pricing

Plan: Thryv Marketing Center

Price: Starting at $255.00 Per Month

Description: For local marketing and ads.

Key Features:
- Social Media Management
- Enhanced Local Listings
- Online Review Management

[Browse all 2 editions](https://www.g2.com/products/thryv/pricing)

#### Free Trial

No

---
## Features Comparison By Category

### CRM

| Product | Score | Reviews |
|---|---|---|
| **Pipedrive** | 7.9/10 | 2341 |
| **Thryv** | 7.8/10 | 579 |

#### Sales Force Automation

| Feature | Pipedrive | Thryv | 
|---|---|---|
| **Contact & Account Management** | 8.5 (2050 reviews) ✓ Verified | 8.5 (457 reviews) ✓ Verified | 
| **Opportunity & Pipeline Mgmt.** | 8.9 (2128 reviews) ✓ Verified | 7.9 (406 reviews) ✓ Verified | 
| **Task / Activity Management** | 8.6 (2111 reviews) ✓ Verified | 8.1 (433 reviews) ✓ Verified | 
| **Territory & Quota Management** | 7.7 (1617 reviews) ✓ Verified | 7.2 (257 reviews) | 
| **Desktop Integration** | 8.4 (1129 reviews) ✓ Verified | 8.1 (391 reviews) ✓ Verified | 
| **Product & Price List Management** | 7.7 (1615 reviews) ✓ Verified | 7.8 (335 reviews) ✓ Verified | 
| **Quote & Order Management** | 7.7 (1570 reviews) | 7.7 (317 reviews) ✓ Verified | 
| **Customer Contract Management** | 7.8 (1674 reviews) | 7.7 (342 reviews) | 

#### Marketing Automation

| Feature | Pipedrive | Thryv | 
|---|---|---|
| **Email Marketing** | 7.5 (1517 reviews) ✓ Verified | 8.7 (461 reviews) ✓ Verified | 
| **Campaign Management** | 7.5 (1494 reviews) ✓ Verified | 8.7 (448 reviews) ✓ Verified | 
| **Lead Management** | 8.5 (1863 reviews) ✓ Verified | 8.4 (442 reviews) ✓ Verified | 
| **Marketing ROI Analytics** | 7.5 (1447 reviews) ✓ Verified | 7.7 (357 reviews) ✓ Verified | 

#### Customer Support

| Feature | Pipedrive | Thryv | 
|---|---|---|
| **Case Management** | 7.9 (1008 reviews) | 7.7 (350 reviews) | 
| **Customer Support Portal** | 7.8 (988 reviews) | 8.0 (386 reviews) ✓ Verified | 
| **Knowledge Base** | 8.0 (1020 reviews) | 8.0 (396 reviews) ✓ Verified | 
| **Call Center Features** | 7.5 (1475 reviews) | 7.5 (340 reviews) | 
| **Support Analytics** | 7.7 (961 reviews) | 7.8 (343 reviews) | 

#### Reporting & Analytics

| Feature | Pipedrive | Thryv | 
|---|---|---|
| **Reporting** | 8.0 (1879 reviews) ✓ Verified | 7.9 (412 reviews) ✓ Verified | 
| **Dashboards** | 8.3 (1965 reviews) ✓ Verified | 8.2 (457 reviews) ✓ Verified | 
| **Forecasting** | 7.9 (1722 reviews) ✓ Verified | 7.2 (324 reviews) | 

#### Mobile & Social

| Feature | Pipedrive | Thryv | 
|---|---|---|
| **Social Collaboration Features** | 7.6 (1425 reviews) ✓ Verified | 7.8 (181 reviews) ✓ Verified | 
| **Social Network Integration** | 7.4 (1376 reviews) ✓ Verified | 8.0 (199 reviews) ✓ Verified | 
| **Mobile User Support** | 7.9 (1592 reviews) ✓ Verified | 7.6 (340 reviews) ✓ Verified | 

#### Platform

| Feature | Pipedrive | Thryv | 
|---|---|---|
| **Customization** | 8.2 (1352 reviews) ✓ Verified | 8.1 (320 reviews) ✓ Verified | 
| **Workflow Capability** | 8.3 (1349 reviews) | 8.3 (306 reviews) | 
| **User, Role, and Access Management** | 8.4 (1360 reviews) ✓ Verified | 8.5 (334 reviews) ✓ Verified | 
| **Internationalization** | 8.2 (1169 reviews) ✓ Verified | 7.5 (231 reviews) | 
| **Sandbox / Test Environments** | 7.3 (1059 reviews) ✓ Verified | 7.6 (247 reviews) | 
| **Document & Content Mgmt.** | 7.8 (1173 reviews) | 7.7 (278 reviews) ✓ Verified | 
| **Performance and Reliability** | 8.8 (1338 reviews) ✓ Verified | 8.4 (343 reviews) ✓ Verified | 
| **Output Document Generation** | 7.8 (1126 reviews) | 7.6 (269 reviews) | 

#### Integration

| Feature | Pipedrive | Thryv | 
|---|---|---|
| **Data Import & Export Tools** | 8.1 (1233 reviews) ✓ Verified | 7.9 (318 reviews) ✓ Verified | 
| **Integration APIs** | 8.0 (1171 reviews) ✓ Verified | 8.0 (305 reviews) ✓ Verified | 
| **Breadth of Partner Applications** | 7.9 (1100 reviews) ✓ Verified | 7.9 (277 reviews) ✓ Verified | 

#### Generative AI

| Feature | Pipedrive | Thryv | 
|---|---|---|
| **AI Text Generation** | Feature Not Available | 6.6 (111 reviews) | 

#### Agentic AI - CRM

| Feature | Pipedrive | Thryv | 
|---|---|---|
| **Autonomous Task Execution** | 7.3 (171 reviews) | Not enough data | 
| **Multi-step Planning** | 7.6 (173 reviews) | Not enough data | 
| **Cross-system Integration** | 7.5 (174 reviews) | Not enough data | 
| **Adaptive Learning** | 7.3 (170 reviews) | Not enough data | 
| **Natural Language Interaction** | 7.3 (171 reviews) | Not enough data | 
| **Proactive Assistance** | 7.3 (170 reviews) | Not enough data | 
| **Decision Making** | 7.6 (172 reviews) | 6.3 (5 reviews) | 

### Email Marketing

| Product | Score | Reviews |
|---|---|---|
| **Pipedrive** | 7.8/10 | 256 |
| **Thryv** | N/A | N/A |

#### Email Marketing

| Feature | Pipedrive | Thryv | 
|---|---|---|
| **Email and Mobile Preview** | 8.2 (211 reviews) | Not enough data | 
| **Manage Email Lists** | 8.2 (212 reviews) | Not enough data | 
| **High-Volume Sending** | 7.8 (206 reviews) | Not enough data | 
| **Building and Personalizing Emails** | 8.2 (209 reviews) | Not enough data | 
| **Sending Outbound Emails** | 8.3 (212 reviews) | Not enough data | 
| **Manage Email Deliverability** | 8.2 (207 reviews) | Not enough data | 
| **Automated Email Responses** | 7.9 (206 reviews) | Not enough data | 
| **Multi-user Account** | 8.2 (203 reviews) | Not enough data | 
| **Surveys** | 7.5 (197 reviews) | Not enough data | 

#### Reporting & Analytics

| Feature | Pipedrive | Thryv | 
|---|---|---|
| **A/B Testing** | 7.5 (192 reviews) | Not enough data | 
| **Basic Reporting** | 8.2 (205 reviews) | Not enough data | 

#### Generative AI

| Feature | Pipedrive | Thryv | 
|---|---|---|
| **AI Text Generation** | Feature Not Available | Not enough data | 
| **AI Text Summarization** | Feature Not Available | Not enough data | 

#### Agentic AI - Email Marketing

| Feature | Pipedrive | Thryv | 
|---|---|---|
| **Autonomous Task Execution** | 7.0 (25 reviews) | Not enough data | 
| **Autonomous Task Execution** | 6.9 (25 reviews) | Not enough data | 
| **Multi-step Planning** | 7.3 (25 reviews) | Not enough data | 
| **Cross-system Integration** | 7.5 (24 reviews) | Not enough data | 
| **Cross-system Integration** | 7.5 (25 reviews) | Not enough data | 

#### Integration

| Feature | Pipedrive | Thryv | 
|---|---|---|
| **Data Import & Export Tools** | 8.2 (227 reviews) | Not enough data | 
| **Integration APIs** | 7.8 (224 reviews) | Not enough data | 
| **Breadth of Partner Applications** | 7.9 (221 reviews) | Not enough data | 
| **CRM Integration** | 8.2 (221 reviews) | Not enough data | 
| **Social Media Integration** | 7.2 (213 reviews) | Not enough data | 
| **E-Commerce Integration** | 7.3 (210 reviews) | Not enough data | 

### Marketing Automation

| Product | Score | Reviews |
|---|---|---|
| **Pipedrive** | N/A | N/A |
| **Thryv** | 7.8/10 | 678 |

#### Email Marketing

| Feature | Pipedrive | Thryv | 
|---|---|---|
| **Building and Personalizing Emails** | Not enough data | 8.4 (574 reviews) ✓ Verified | 
| **Sending Outbound Emails** | Not enough data | 8.5 (560 reviews) ✓ Verified | 
| **Manage Email Deliverability** | Not enough data | 8.2 (548 reviews) ✓ Verified | 
| **Automated Email Responses** | Not enough data | 8.6 (548 reviews) ✓ Verified | 

#### Online Marketing

| Feature | Pipedrive | Thryv | 
|---|---|---|
| **Landing Pages and Forms** | Not enough data | 7.9 (516 reviews) ✓ Verified | 
| **Dynamic Content** | Not enough data | 7.9 (463 reviews) ✓ Verified | 
| **A/B Testing** | Not enough data | 7.2 (365 reviews) ✓ Verified | 
| **Mobile Optimized** | Not enough data | 7.6 (481 reviews) ✓ Verified | 
| **Search Tracking and Optimization** | Not enough data | 7.6 (379 reviews) | 

#### Lead Management

| Feature | Pipedrive | Thryv | 
|---|---|---|
| **Marketing Lead Database** | Not enough data | 8.3 (492 reviews) ✓ Verified | 
| **Data Quality Management** | Not enough data | 8.1 (471 reviews) ✓ Verified | 
| **Segmentation** | Not enough data | 8.4 (478 reviews) ✓ Verified | 
| **Lead Scoring and Grading** | Not enough data | 7.9 (403 reviews) ✓ Verified | 
| **Lead Nurturing** | Not enough data | 8.4 (479 reviews) ✓ Verified | 
| **Online Behavior Tracking** | Not enough data | 7.7 (411 reviews) ✓ Verified | 
| **Automated Alerts and Tasks** | Not enough data | 8.3 (477 reviews) ✓ Verified | 
| **CRM Lead Integration** | Not enough data | 8.3 (480 reviews) ✓ Verified | 

#### Campaign Management

| Feature | Pipedrive | Thryv | 
|---|---|---|
| **Program Management** | Not enough data | 8.2 (456 reviews) ✓ Verified | 
| **Event / Webinar Marketing** | Not enough data | 8.1 (409 reviews) | 
| **Calendaring** | Not enough data | 7.9 (374 reviews) ✓ Verified | 
| **Budgeting** | Not enough data | 7.2 (324 reviews) | 

#### Social

| Feature | Pipedrive | Thryv | 
|---|---|---|
| **Social Listening** | Not enough data | 7.1 (309 reviews) ✓ Verified | 
| **Social Sharing** | Not enough data | 7.6 (346 reviews) ✓ Verified | 
| **Social Campaigns** | Not enough data | 7.6 (338 reviews) ✓ Verified | 
| **Social Media Engagement** | Not enough data | 7.4 (332 reviews) ✓ Verified | 
| **Social Media Advertising** | Not enough data | 7.3 (319 reviews) ✓ Verified | 

#### Reporting & Analytics

| Feature | Pipedrive | Thryv | 
|---|---|---|
| **Basic Reporting** | Not enough data | 8.0 (518 reviews) ✓ Verified | 
| **Web Analytics** | Not enough data | 7.5 (404 reviews) ✓ Verified | 
| **ROI Analytics** | Not enough data | 7.3 (372 reviews) ✓ Verified | 
| **Revenue Analytics** | Not enough data | 7.5 (363 reviews) ✓ Verified | 
| **SEO / Keyword Analytics** | Not enough data | 6.9 (330 reviews) | 

#### Platform

| Feature | Pipedrive | Thryv | 
|---|---|---|
| **Customization ** | Not enough data | 7.9 (390 reviews) ✓ Verified | 
| **Workflow Capability** | Not enough data | 8.0 (355 reviews) ✓ Verified | 
| **User, Role, and Access Management** | Not enough data | 8.2 (382 reviews) ✓ Verified | 
| **Internationalization** | Not enough data | 7.3 (264 reviews) ✓ Verified | 
| **Sandbox / Test Environments** | Not enough data | 7.5 (269 reviews) ✓ Verified | 
| **Performance and Reliability** | Not enough data | 8.2 (379 reviews) ✓ Verified | 
| **Output Document Generation** | Not enough data | 7.4 (298 reviews) ✓ Verified | 

#### Agentic AI - Marketing Automation

| Feature | Pipedrive | Thryv | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Integration

| Feature | Pipedrive | Thryv | 
|---|---|---|
| **Data Import & Export Tools** | Not enough data | 7.9 (373 reviews) ✓ Verified | 
| **Integration APIs** | Not enough data | 7.8 (346 reviews) ✓ Verified | 
| **Breadth of Partner Applications** | Not enough data | 7.8 (341 reviews) ✓ Verified | 

### Lead Generation

| Product | Score | Reviews |
|---|---|---|
| **Pipedrive** | N/A | N/A |
| **Thryv** | N/A | N/A |

#### Lead Generation

| Feature | Pipedrive | Thryv | 
|---|---|---|
| **Lead Builder** | Not enough data | Not enough data | 
| **CRM Integration** | Not enough data | Not enough data | 
| **Marketing Automation Integration** | Not enough data | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | 
| **Data Import & Export Tools** | Not enough data | Not enough data | 

### Email Template Builder

| Product | Score | Reviews |
|---|---|---|
| **Pipedrive** | N/A | N/A |
| **Thryv** | 7.1/10 | 116 |

#### Templates

| Feature | Pipedrive | Thryv | 
|---|---|---|
| **Text and Themes** | Not enough data | 7.6 (104 reviews) | 
| **Stock Images** | Not enough data | 6.4 (87 reviews) | 
| **Proofing** | Not enough data | 6.8 (87 reviews) | 
| **Mobile Responsive** | Not enough data | 7.4 (95 reviews) | 

#### Edit

| Feature | Pipedrive | Thryv | 
|---|---|---|
| **Pre-Made** | Not enough data | 7.4 (93 reviews) | 
| **Build** | Not enough data | 7.9 (102 reviews) | 
| **HTML** | Not enough data | 7.5 (88 reviews) | 

#### Logistics

| Feature | Pipedrive | Thryv | 
|---|---|---|
| **Analytics** | Not enough data | 7.3 (96 reviews) | 
| **Issues** | Not enough data | 7.1 (92 reviews) | 
| **Integrations** | Not enough data | 7.6 (93 reviews) | 
| **Shareable Link** | Not enough data | 7.7 (90 reviews) | 

#### Generative AI

| Feature | Pipedrive | Thryv | 
|---|---|---|
| **AI Text Generation** | Not enough data | 5.5 (48 reviews) | 
| **AI Text Summarization** | Not enough data | 5.5 (48 reviews) | 

#### Agentic AI - Email Template Builder

| Feature | Pipedrive | Thryv | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 

### Local Listing Management

| Product | Score | Reviews |
|---|---|---|
| **Pipedrive** | N/A | N/A |
| **Thryv** | 8.6/10 | 139 |

#### Listing Management

| Feature | Pipedrive | Thryv | 
|---|---|---|
| **Network Directory** | Not enough data | 8.7 (111 reviews) ✓ Verified | 
| **Data Aggregators** | Not enough data | 8.5 (98 reviews) ✓ Verified | 
| **Duplicate Monitoring** | Not enough data | 8.4 (99 reviews) ✓ Verified | 
| **Optimization** | Not enough data | 8.7 (109 reviews) ✓ Verified | 

#### Performance

| Feature | Pipedrive | Thryv | 
|---|---|---|
| **Real-Time Updates** | Not enough data | 8.7 (117 reviews) ✓ Verified | 
| **Analytics** | Not enough data | 8.7 (120 reviews) ✓ Verified | 

### Payment Processing

| Product | Score | Reviews |
|---|---|---|
| **Pipedrive** | N/A | N/A |
| **Thryv** | 8.8/10 | 80 |

#### Payment Processing

| Feature | Pipedrive | Thryv | 
|---|---|---|
| **Encryption** | Not enough data | 8.9 (55 reviews) | 
| **Credit Card Processing** | Not enough data | 9.2 (64 reviews) | 
| **Mobile Payments** | Not enough data | 9.3 (60 reviews) | 
| **Digital Wallet Integration** | Not enough data | 8.8 (53 reviews) | 

#### Administration

| Feature | Pipedrive | Thryv | 
|---|---|---|
| **Reporting & Analytics** | Not enough data | 8.9 (55 reviews) | 
| **E-commerce Integration** | Not enough data | 8.8 (46 reviews) | 
| **Processing Fees** | Not enough data | 8.1 (61 reviews) | 
| **POS Integration** | Not enough data | Feature Not Available | 
| **Omnichannel** | Not enough data | 8.5 (50 reviews) | 
| **Levels 1 & 2** | Not enough data | Feature Not Available | 
| **Level 3** | Not enough data | Feature Not Available | 

#### Payment Options

| Feature | Pipedrive | Thryv | 
|---|---|---|
| **Multi-Currency** | Not enough data | 8.5 (45 reviews) | 
| **Online payment portal** | Not enough data | 9.4 (63 reviews) | 

#### Security

| Feature | Pipedrive | Thryv | 
|---|---|---|
| **POS Verification** | Not enough data | Feature Not Available | 

#### Platform

| Feature | Pipedrive | Thryv | 
|---|---|---|
| **Accounting integration** | Not enough data | 8.5 (50 reviews) | 
| **E-commerce Integration** | Not enough data | 8.6 (44 reviews) | 

### Social Media Management

| Product | Score | Reviews |
|---|---|---|
| **Pipedrive** | N/A | N/A |
| **Thryv** | 8.6/10 | 201 |

#### Content & Collaboration

| Feature | Pipedrive | Thryv | 
|---|---|---|
| **Content Calendar** | Not enough data | 8.9 (141 reviews) | 
| **Content Library** | Not enough data | 8.3 (140 reviews) | 
| **Shared Inbox** | Not enough data | 8.3 (124 reviews) | 
| **Approval Workflows** | Not enough data | 8.0 (116 reviews) | 
| **Users and Permissions** | Not enough data | 8.4 (127 reviews) | 
| **Content Creation** | Not enough data | 8.7 (110 reviews) | 

#### Social Management

| Feature | Pipedrive | Thryv | 
|---|---|---|
| **Social Analytics** | Not enough data | 8.8 (160 reviews) | 
| **Social Publishing** | Not enough data | 9.0 (172 reviews) | 
| **Campaign Optimization** | Not enough data | 8.8 (166 reviews) | 
| **Social Engagement** | Not enough data | 8.9 (164 reviews) | 
| **Social Ads** | Not enough data | Feature Not Available | 
| **Campaign Planning** | Not enough data | 8.5 (110 reviews) | 
| **Hashtag Capabilites** | Not enough data | 8.6 (52 reviews) | 

#### Agentic AI - Social Media Management

| Feature | Pipedrive | Thryv | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Landing Page Builders

| Product | Score | Reviews |
|---|---|---|
| **Pipedrive** | N/A | N/A |
| **Thryv** | 7.3/10 | 72 |

#### Page Customization

| Feature | Pipedrive | Thryv | 
|---|---|---|
| **Drag and Drop** | Not enough data | 8.0 (63 reviews) | 
| **Templates** | Not enough data | 7.7 (67 reviews) | 
| **Advanced Customization** | Not enough data | 7.3 (61 reviews) | 
| **Content Library** | Not enough data | 7.4 (61 reviews) | 

#### Page Optimization

| Feature | Pipedrive | Thryv | 
|---|---|---|
| **A/B Testing** | Not enough data | 7.1 (45 reviews) | 
| **Mobile Responsive** | Not enough data | 7.4 (58 reviews) | 
| **Web Analytics** | Not enough data | 6.8 (47 reviews) | 
| **SEO** | Not enough data | 6.1 (43 reviews) | 

#### Integrations

| Feature | Pipedrive | Thryv | 
|---|---|---|
| **E-Commerce Integration** | Not enough data | 7.2 (55 reviews) | 
| **Email Marketing Integration** | Not enough data | 8.4 (61 reviews) | 
| **Domain Integration** | Not enough data | 7.6 (54 reviews) | 

#### Generative AI

| Feature | Pipedrive | Thryv | 
|---|---|---|
| **AI Text Generation** | Not enough data | 6.6 (18 reviews) | 

#### Agentic AI - Landing Page Builders

| Feature | Pipedrive | Thryv | 
|---|---|---|
| **Cross-system Integration** | Not enough data | Not enough data | 

### Lead Capture

| Product | Score | Reviews |
|---|---|---|
| **Pipedrive** | N/A | N/A |
| **Thryv** | 7.7/10 | 111 |

#### Lead Monitoring

| Feature | Pipedrive | Thryv | 
|---|---|---|
| **Features** | Not enough data | 8.2 (98 reviews) | 
| **Performance** | Not enough data | 8.0 (93 reviews) | 
| **Identification** | Not enough data | 7.1 (81 reviews) | 

#### Agentic AI - Lead Capture

| Feature | Pipedrive | Thryv | 
|---|---|---|
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

#### Data Capture

| Feature | Pipedrive | Thryv | 
|---|---|---|
| **Mobile** | Not enough data | 7.4 (84 reviews) | 
| **Websites** | Not enough data | 7.9 (90 reviews) | 
| **Social Media** | Not enough data | 6.4 (70 reviews) | 
| **Data** | Not enough data | 7.4 (85 reviews) | 

#### Analytics

| Feature | Pipedrive | Thryv | 
|---|---|---|
| **Export/Import** | Not enough data | 8.2 (90 reviews) | 
| **Reporting** | Not enough data | 7.7 (93 reviews) | 

#### Customization

| Feature | Pipedrive | Thryv | 
|---|---|---|
| **Forms** | Not enough data | 7.7 (97 reviews) | 
| **Personalization** | Not enough data | 8.1 (94 reviews) | 
| **Templates** | Not enough data | 7.9 (94 reviews) | 
| **Integration** | Not enough data | 7.8 (88 reviews) | 

### Online Appointment Scheduling

| Product | Score | Reviews |
|---|---|---|
| **Pipedrive** | N/A | N/A |
| **Thryv** | 8.4/10 | 86 |

#### Notifications

| Feature | Pipedrive | Thryv | 
|---|---|---|
| **Confirmations & Reminders** | Not enough data | 8.9 (79 reviews) | 
| **Appointment Follow-Up** | Not enough data | 8.9 (79 reviews) | 
| **Scheduling Notifications** | Not enough data | 9.0 (77 reviews) | 

#### Settings

| Feature | Pipedrive | Thryv | 
|---|---|---|
| **Time Zone Detection** | Not enough data | 8.6 (71 reviews) | 
| **Availability Settings** | Not enough data | 8.9 (78 reviews) | 
| **Blocked Time Settings** | Not enough data | 8.9 (79 reviews) | 

#### Personalization

| Feature | Pipedrive | Thryv | 
|---|---|---|
| **Branding** | Not enough data | 8.9 (75 reviews) | 
| **Links** | Not enough data | 8.9 (74 reviews) | 

#### Integrations

| Feature | Pipedrive | Thryv | 
|---|---|---|
| **Multi- Calendar Integration** | Not enough data | 8.6 (68 reviews) | 
| **Website Integration** | Not enough data | 9.1 (74 reviews) | 
| **Payment Acceptance** | Not enough data | 8.7 (74 reviews) | 
| **Video Conferencing** | Not enough data | 8.1 (61 reviews) | 
| **Communication** | Not enough data | 8.6 (74 reviews) | 

#### Generative AI

| Feature | Pipedrive | Thryv | 
|---|---|---|
| **AI Text Generation** | Not enough data | 7.5 (36 reviews) | 
| **AI Text Summarization** | Not enough data | 7.3 (31 reviews) | 
| **AI Text-to-Image** | Not enough data | 7.4 (30 reviews) | 
| **AI Text-to-Speech** | Not enough data | 7.4 (30 reviews) | 
| **AI Image-to-Text** | Not enough data | 7.3 (30 reviews) | 

#### Agentic AI - Online Appointment Scheduling

| Feature | Pipedrive | Thryv | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 

### Online Form Builder

| Product | Score | Reviews |
|---|---|---|
| **Pipedrive** | 7.6/10 | 81 |
| **Thryv** | N/A | N/A |

#### Customization

| Feature | Pipedrive | Thryv | 
|---|---|---|
| **Custom Fields** | 8.3 (76 reviews) | Not enough data | 
| **Conditional Logic** | 7.8 (72 reviews) | Not enough data | 
| **Multi-page Forms** | 7.3 (71 reviews) | Not enough data | 
| **Design** | 7.7 (76 reviews) | Not enough data | 

#### Additional Functionality

| Feature | Pipedrive | Thryv | 
|---|---|---|
| **Embedded Forms** | 8.2 (74 reviews) | Not enough data | 
| **Offline Capability** | 6.7 (70 reviews) | Not enough data | 
| **Notifications** | 7.8 (78 reviews) | Not enough data | 
| **Payments** | 6.9 (71 reviews) | Not enough data | 
| **Mobile Forms** | 7.5 (73 reviews) | Not enough data | 

### Lead Scoring

| Product | Score | Reviews |
|---|---|---|
| **Pipedrive** | N/A | N/A |
| **Thryv** | 7.2/10 | 29 |

#### Agentic AI - Lead Scoring

| Feature | Pipedrive | Thryv | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Attribution

| Feature | Pipedrive | Thryv | 
|---|---|---|
| **Lead Opportunity** | Not enough data | 7.5 (27 reviews) | 
| **Lead Assignment** | Not enough data | 7.5 (26 reviews) | 
| **Pipeline Acceleration** | Not enough data | 7.2 (26 reviews) | 

#### Discovery

| Feature | Pipedrive | Thryv | 
|---|---|---|
| **Lead Management** | Not enough data | 7.6 (27 reviews) | 
| **Scoring/Ranking** | Not enough data | 7.1 (26 reviews) | 
| **Lead Context** | Not enough data | 6.9 (21 reviews) | 

#### Management

| Feature | Pipedrive | Thryv | 
|---|---|---|
| **Conversion Viability** | Not enough data | 6.8 (21 reviews) | 
| **Workflow** | Not enough data | 7.6 (22 reviews) | 

#### Platform

| Feature | Pipedrive | Thryv | 
|---|---|---|
| **Data Synchronization** | Not enough data | 6.9 (22 reviews) | 
| **Analysis** | Not enough data | 6.9 (25 reviews) | 

### Sales Performance Management

| Product | Score | Reviews |
|---|---|---|
| **Pipedrive** | 7.6/10 | 444 |
| **Thryv** | N/A | N/A |

#### Agentic AI - Sales Performance Management

| Feature | Pipedrive | Thryv | 
|---|---|---|
| **Autonomous Task Execution** | 7.2 (66 reviews) | Not enough data | 
| **Natural Language Interaction** | 7.3 (65 reviews) | Not enough data | 
| **Proactive Assistance** | 7.4 (64 reviews) | Not enough data | 

#### Incentives

| Feature | Pipedrive | Thryv | 
|---|---|---|
| **Badges** | 6.9 (391 reviews) | Not enough data | 
| **Triggers** | 7.4 (401 reviews) | Not enough data | 
| **Commission Calculator** | Feature Not Available | Not enough data | 
| **Leaderboards** | 7.1 (395 reviews) | Not enough data | 

#### Personalization

| Feature | Pipedrive | Thryv | 
|---|---|---|
| **Profiles** | 7.7 (414 reviews) | Not enough data | 
| **Custom Reports** | 7.9 (409 reviews) | Not enough data | 
| **Dashboards** | 8.3 (429 reviews) | Not enough data | 
| **Goal Setting** | 8.0 (411 reviews) | Not enough data | 

#### Administrative

| Feature | Pipedrive | Thryv | 
|---|---|---|
| **Integration** | 7.8 (409 reviews) | Not enough data | 
| **Employee Structure** | 7.7 (401 reviews) | Not enough data | 
| **Behavior Monitoring** | 7.5 (387 reviews) | Not enough data | 

### Email Tracking

| Product | Score | Reviews |
|---|---|---|
| **Pipedrive** | 8.0/10 | 283 |
| **Thryv** | N/A | N/A |

#### Agentic AI - Email Tracking

| Feature | Pipedrive | Thryv | 
|---|---|---|
| **Autonomous Task Execution** | 7.7 (56 reviews) | Not enough data | 
| **Multi-step Planning** | 7.8 (57 reviews) | Not enough data | 
| **Cross-system Integration** | 7.7 (57 reviews) | Not enough data | 
| **Adaptive Learning** | 7.5 (55 reviews) | Not enough data | 
| **Natural Language Interaction** | 7.6 (56 reviews) | Not enough data | 
| **Proactive Assistance** | 7.8 (56 reviews) | Not enough data | 
| **Decision Making** | 8.1 (55 reviews) | Not enough data | 

#### Analytics

| Feature | Pipedrive | Thryv | 
|---|---|---|
| **Open Rates** | 8.0 (256 reviews) | Not enough data | 
| **Link Activity** | 8.2 (257 reviews) | Not enough data | 
| **Attachment Activity** | 8.1 (249 reviews) | Not enough data | 

#### Customizations

| Feature | Pipedrive | Thryv | 
|---|---|---|
| **Email Platform Integration** | 8.2 (268 reviews) | Not enough data | 
| **Email Scheduling** | 8.3 (257 reviews) | Not enough data | 
| **Notifications** | 8.4 (270 reviews) | Not enough data | 
| **Email Categorization** | 7.9 (257 reviews) | Not enough data | 
| **Templates** | 8.3 (259 reviews) | Not enough data | 

#### Generative AI

| Feature | Pipedrive | Thryv | 
|---|---|---|
| **AI Text Generation** | Feature Not Available | Not enough data | 

### Sales Analytics

| Product | Score | Reviews |
|---|---|---|
| **Pipedrive** | 7.8/10 | 470 |
| **Thryv** | N/A | N/A |

#### Agentic AI - Sales Analytics

| Feature | Pipedrive | Thryv | 
|---|---|---|
| **Autonomous Task Execution** | 7.3 (57 reviews) | Not enough data | 
| **Cross-system Integration** | 7.4 (58 reviews) | Not enough data | 
| **Adaptive Learning** | 7.4 (58 reviews) | Not enough data | 
| **Natural Language Interaction** | 7.3 (58 reviews) | Not enough data | 
| **Proactive Assistance** | 7.3 (57 reviews) | Not enough data | 

#### Data Sourcing

| Feature | Pipedrive | Thryv | 
|---|---|---|
| **Data Sourcing** | 7.8 (425 reviews) | Not enough data | 
| **Exporting & Sharing Data** | 8.0 (432 reviews) | Not enough data | 
| **Multi-Device Data Visualization** | 7.9 (427 reviews) | Not enough data | 
| **Interactive Dashboards** | 8.4 (436 reviews) | Not enough data | 
| **Data Segmentation** | 8.0 (421 reviews) | Not enough data | 

#### Predictive Analytics

| Feature | Pipedrive | Thryv | 
|---|---|---|
| **Lead Scoring** | 7.7 (422 reviews) | Not enough data | 
| **Opportunity Scoring** | 7.8 (424 reviews) | Not enough data | 
| **Risk Analysis** | 7.4 (407 reviews) | Not enough data | 
| **Live Forecasting** | 7.7 (416 reviews) | Not enough data | 

#### Sales Management

| Feature | Pipedrive | Thryv | 
|---|---|---|
| **Live Pipeline Management** | 8.7 (442 reviews) | Not enough data | 
| **Sales Gamification** | 7.6 (410 reviews) | Not enough data | 
| **Account-Based Analytics** | 8.3 (419 reviews) | Not enough data | 
| **Activity Tracking** | 8.7 (443 reviews) | Not enough data | 

### Online Reputation Management

| Product | Score | Reviews |
|---|---|---|
| **Pipedrive** | N/A | N/A |
| **Thryv** | 8.4/10 | 175 |

#### Consumer Intelligence

| Feature | Pipedrive | Thryv | 
|---|---|---|
| **Customer Feedback** | Not enough data | 8.6 (136 reviews) ✓ Verified | 
| **Competitive Intelligence** | Not enough data | 8.4 (136 reviews) ✓ Verified | 
| **Sentiment Analysis** | Not enough data | 8.2 (132 reviews) ✓ Verified | 

#### Reporting

| Feature | Pipedrive | Thryv | 
|---|---|---|
| **Revenue Reporting** | Not enough data | Feature Not Available | 
| **Corporate Reporting** | Not enough data | 7.8 (110 reviews) ✓ Verified | 
| **Dashboard** | Not enough data | 8.8 (147 reviews) ✓ Verified | 

#### Media Monitoring

| Feature | Pipedrive | Thryv | 
|---|---|---|
| **Social Networks Monitoring** | Not enough data | 8.9 (152 reviews) ✓ Verified | 
| **Social Media Management** | Not enough data | 8.8 (153 reviews) ✓ Verified | 
| **Digital Media Monitoring** | Not enough data | 8.6 (142 reviews) | 

#### In-House Management

| Feature | Pipedrive | Thryv | 
|---|---|---|
| **Employee Performance** | Not enough data | Feature Not Available | 
| **Team Workflow** | Not enough data | Feature Not Available | 

#### Generative AI

| Feature | Pipedrive | Thryv | 
|---|---|---|
| **AI Text Generation** | Not enough data | 7.2 (41 reviews) | 

#### Agentic AI - Online Reputation Management

| Feature | Pipedrive | Thryv | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Local Marketing

| Product | Score | Reviews |
|---|---|---|
| **Pipedrive** | N/A | N/A |
| **Thryv** | N/A | N/A |

#### Platform

| Feature | Pipedrive | Thryv | 
|---|---|---|
| **Internationalization** | Not enough data | Not enough data | 
| **User, Role, and Access Management** | Not enough data | Not enough data | 
| **Performance and Reliability** | Not enough data | Not enough data | 
| **Reporting and Dashboards** | Not enough data | Not enough data | 
| **Mobile User Support** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (1):** [CRM Software](https://www.g2.com/categories/crm)

**Unique to Pipedrive (5):** [Email Marketing Software](https://www.g2.com/categories/email-marketing), [Sales Analytics Software](https://www.g2.com/categories/sales-analytics), [Sales Performance Management Software](https://www.g2.com/categories/sales-performance-management), [Email Tracking Software](https://www.g2.com/categories/email-tracking), [Online Form Builder Software](https://www.g2.com/categories/online-form-builder)

**Unique to Thryv (10):** [Marketing Automation Software](https://www.g2.com/categories/marketing-automation), [Lead Capture Software](https://www.g2.com/categories/lead-capture), [Lead Scoring Software](https://www.g2.com/categories/lead-scoring), [Email Template Builder Software](https://www.g2.com/categories/email-template-builder), [Landing Page Builders](https://www.g2.com/categories/landing-page-builders), [Local Listing Management Software](https://www.g2.com/categories/local-listing-management), [Payment Processing Software](https://www.g2.com/categories/payment-processing), [Online Reputation Management Software](https://www.g2.com/categories/online-reputation-management), [Online Appointment Scheduling Software](https://www.g2.com/categories/online-appointment-scheduling), [Social Media Management Tools](https://www.g2.com/categories/social-media-mgmt)


---
## Reviewer Demographics

### By Company Size

| Segment | Pipedrive | Thryv | 
|---|---|---|
| **Small-Business** | 72.8% | 90.4% | 
| **Mid-Market** | 22.8% | 8.2% | 
| **Enterprise** | 4.4% | 1.3% | 

### By Industry

#### Pipedrive

- **Computer Software:** 10.9%
- **Information Technology and Services:** 10.1%
- **Marketing and Advertising:** 9.9%
- **Financial Services:** 4.2%
- **Construction:** 3.3%
- **Real Estate:** 3.3%
- **Internet:** 3.0%
- **Consulting:** 2.2%
- **Insurance:** 2.1%
- **Telecommunications:** 1.6%
- **Other:** 49.3%

#### Thryv

- **Marketing and Advertising:** 13.8%
- **Health, Wellness and Fitness:** 6.9%
- **Professional Training & Coaching:** 5.7%
- **Real Estate:** 5.1%
- **Construction:** 4.9%
- **Consumer Services:** 3.9%
- **Information Technology and Services:** 3.7%
- **Financial Services:** 3.6%
- **Management Consulting:** 3.4%
- **Computer Software:** 2.8%
- **Other:** 46.3%

---
## Alternatives

### Alternatives to Pipedrive

- [Nutshell](https://www.g2.com/products/nutshell/reviews) — 4.3/5 stars (1426 reviews)
- [Freshsales](https://www.g2.com/products/freshsales/reviews) — 4.5/5 stars (1230 reviews)
- [Copper](https://www.g2.com/products/copper/reviews) — 4.5/5 stars (1156 reviews)
- [Nimble CRM](https://www.g2.com/products/nimble/reviews) — 4.5/5 stars (1111 reviews)
- [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) — 4.4/5 stars (25777 reviews)
- [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) — 4.4/5 stars (13789 reviews)
- [Zoho CRM](https://www.g2.com/products/zoho-crm/reviews) — 4.1/5 stars (2926 reviews)
- [Bigin by Zoho CRM](https://www.g2.com/products/bigin-by-zoho-crm/reviews) — 4.6/5 stars (810 reviews)
- [Coevera](https://www.g2.com/products/coevera/reviews) — 4.6/5 stars (477 reviews)
- [Salesflare](https://www.g2.com/products/salesflare/reviews) — 4.8/5 stars (303 reviews)

### Alternatives to Thryv

- [Birdeye](https://www.g2.com/products/birdeye/reviews) — 4.7/5 stars (4054 reviews)
- [Vendasta AI Platform](https://www.g2.com/products/vendasta-ai-platform/reviews) — 4.5/5 stars (505 reviews)
- [Yext](https://www.g2.com/products/yext/reviews) — 4.4/5 stars (1118 reviews)
- [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — 4.4/5 stars (14682 reviews)
- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14731 reviews)
- [HighLevel](https://www.g2.com/products/highlevel/reviews) — 4.6/5 stars (635 reviews)
- [Synup](https://www.g2.com/products/synup/reviews) — 4.5/5 stars (315 reviews)
- [vcita](https://www.g2.com/products/vcita/reviews) — 4.5/5 stars (81 reviews)
- [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) — 4.4/5 stars (25777 reviews)
- [Zoho CRM](https://www.g2.com/products/zoho-crm/reviews) — 4.1/5 stars (2926 reviews)

---
## Top Discussions

### Pipedrive

- Title: [What is the best way to use email marketing with Pipedrive?](https://www.g2.com/discussions/12132-what-is-the-best-way-to-use-email-marketing-with-pipedrive) — 3 comments, 3 upvotes
  > **Top comment:** "PD is not an ESP so it’s not good for email mkt. we use PD at OpenMoves and developed the tightest integration. Check out OpenMoves on the PD partner portal..."
- Title: [What features of Pipedrive are most beneficial for new sales professionals to track and optimize their sales pipeline?](https://www.g2.com/discussions/what-features-of-pipedrive-are-most-beneficial-for-new-sales-professionals-to-track-and-optimize-their-sales-pipeline) — 2 comments
  > **Top comment:** "In Pipedrive the Deals (buyers) PIPELINES of prospects or buyers, can be viewed in Kanban or spreadsheet format, giving you a quick glance of where people..."
- Title: [What is Pipedrive used for?](https://www.g2.com/discussions/pipedrive-what-is-pipedrive-used-for) — 2 comments
  > **Top comment:** "Pipedrive is a customer relationship management (CRM) tool designed to help sales teams manage their sales processes efficiently. Here are some key..."
- Title: [Is Pipedrive free?](https://www.g2.com/discussions/is-pipedrive-free) — 2 comments
  > **Top comment:** "No"
- Title: [What is Pipedrive software?](https://www.g2.com/discussions/what-is-pipedrive-software) — 2 comments
  > **Top comment:** "It is a CRM tool that helps sales professionals to log all your sales related activities. Eg. meetings, contacts, proposals and contracts. Basically managing..."

### Thryv

- Title: [Is KEAP an Infusionsoft?](https://www.g2.com/discussions/is-keap-an-infusionsoft) — 4 comments
  > **Top comment:** "Keap is an Infusionsoft product."
- Title: [What is infusionsoft used for?](https://www.g2.com/discussions/what-is-infusionsoft-used-for) — 3 comments
  > **Top comment:** "We use it to manage our contacts, collect leads, send email broadcasts, and automate marketing processes and connect disparate systems like ClickFunnels and..."
- Title: [What is Thryv software?](https://www.g2.com/discussions/what-is-thryv-software) — 3 comments
  > **Top comment:** "A software solution to help you run your ENTIRE business! Get your life back from the chaos that is un-organization!"
- Title: [What else should I be using to fully benefit from the platform?](https://www.g2.com/discussions/24182-what-else-should-i-be-using-to-fully-benefit-from-the-platform) — 3 comments, 1 upvote
  > **Top comment:** "Try the pipeline feature! That can help you see where your leads are in their buying process, and you can attach automation to each stage. They also just..."
- Title: [How much does Thryv software cost?](https://www.g2.com/discussions/how-much-does-thryv-software-cost) — 2 comments
  > **Top comment:** "$2400/year is the cheapest"

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/pipedrive-vs-thryv)