# Pipedrive vs Pivotal CRM Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Pipedrive excels in user experience, with its clean and intuitive interface making it easy for teams to manage opportunities and track customer interactions. Users particularly appreciate the visual pipeline view, which helps them quickly understand their sales processes.
- **Users say** that Pivotal CRM stands out for its extensive customization options, allowing businesses to tailor workflows without heavy coding. This flexibility is frequently highlighted by users who value the ability to streamline complex sales processes and improve data organization.
- **According to verified reviews** , Pipedrive's ease of managing a large database of leads is unmatched, making it a favorite among small businesses. Reviewers emphasize how quickly they can import contacts and manage sales activities, which enhances their overall productivity.
- **Reviewers mention** that while Pivotal CRM offers robust sales automation features, it sometimes struggles to match specific workflow needs, leading to configuration challenges for some users. However, many still find it a cost-effective solution compared to competitors.
- **Users highlight** that Pipedrive provides excellent customer support, with many praising the responsiveness and helpfulness of the support team. This aspect significantly contributes to user satisfaction, especially for those new to CRM systems.
- **G2 reviewers note** that Pivotal CRM's strong customization capabilities are complemented by its ability to manage relationships effectively, making it a solid choice for mid-market companies looking for tailored solutions. Users appreciate features like automated follow-ups and lead tracking, which enhance their customer relationship management.



| | Pipedrive | Pivotal CRM | 
|---|---|---|
| **Star Rating** | 4.3 out of 5 | 3.5 out of 5 | 
| **Total Reviews** | 3,059 | 62 | 
| **Largest Market Segment** | Small-Business (72.8% of reviews) | Mid-Market (50.0% of reviews) | 
| **Entry Level Price** | $24.00 1 Seats Per Month | No pricing available | 

---
## Top Pros & Cons

### Pipedrive

Pros:
- Ease of Use (574 reviews)
- Intuitive (274 reviews)

Cons:
- Missing Features (230 reviews)
- Limited Features (151 reviews)

### Pivotal CRM

Pros:
- Customer Management (1 reviews)
- Ease of Use (1 reviews)

Cons:
- Expertise Required (1 reviews)
- Integration Issues (1 reviews)

---
## Ratings Comparison
| Rating | Pipedrive | Pivotal CRM | 
|---|---|---|
  | **Meets Requirements** | 8.5 (2639 reviews) | 8.0 (44 reviews) | 
  | **Ease of Use** | 8.8 (2680 reviews) | 7.4 (44 reviews) | 
  | **Ease of Setup** | 8.7 (1689 reviews) | 8.0 (16 reviews) | 
  | **Ease of Admin** | 8.6 (1024 reviews) | 8.4 (15 reviews) | 
  | **Quality of Support** | 8.4 (2257 reviews) | 7.9 (38 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.7 (992 reviews) | 8.7 (14 reviews) | 
  | **Product Direction (% positive)** | 8.8 (2594 reviews) | 5.9 (43 reviews) | 

---
## Pricing

### Pipedrive

#### Entry-Level Pricing

Plan: Lite

Price: $24.00 1 Seats Per Month

Description: per month per user.
14$ / month billed annually

Key Features:
- Organize your sales in one simple, intuitive workspace:
- Lead, calendar and pipeline management
- Sales Assistant and AI-generated reports

[Browse all 4 editions](https://www.g2.com/products/pipedrive/pricing)

#### Free Trial

Yes

### Pivotal CRM

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

---
## Features Comparison By Category

### CRM

| Product | Score | Reviews |
|---|---|---|
| **Pipedrive** | 7.9/10 | 2363 |
| **Pivotal CRM** | 8.4/10 | 37 |

#### Sales Force Automation

| Feature | Pipedrive | Pivotal CRM | 
|---|---|---|
| **Contact & Account Management** | 8.5 (2061 reviews) ✓ Verified | 8.2 (29 reviews) ✓ Verified | 
| **Opportunity & Pipeline Mgmt.** | 8.9 (2143 reviews) ✓ Verified | 7.6 (26 reviews) ✓ Verified | 
| **Task / Activity Management** | 8.6 (2122 reviews) ✓ Verified | 8.0 (32 reviews) ✓ Verified | 
| **Territory & Quota Management** | 7.7 (1620 reviews) ✓ Verified | 8.4 (19 reviews) ✓ Verified | 
| **Desktop Integration** | 8.4 (1132 reviews) ✓ Verified | 8.0 (28 reviews) ✓ Verified | 
| **Product & Price List Management** | 7.7 (1619 reviews) ✓ Verified | 8.2 (19 reviews) ✓ Verified | 
| **Quote & Order Management** | 7.7 (1572 reviews) | 8.2 (18 reviews) ✓ Verified | 
| **Customer Contract Management** | 7.8 (1675 reviews) | 8.3 (23 reviews) ✓ Verified | 

#### Marketing Automation

| Feature | Pipedrive | Pivotal CRM | 
|---|---|---|
| **Email Marketing** | 7.5 (1520 reviews) ✓ Verified | 8.3 (22 reviews) ✓ Verified | 
| **Campaign Management** | 7.5 (1496 reviews) ✓ Verified | Feature Not Available | 
| **Lead Management** | 8.5 (1867 reviews) ✓ Verified | 8.4 (23 reviews) ✓ Verified | 
| **Marketing ROI Analytics** | 7.5 (1448 reviews) ✓ Verified | Feature Not Available | 

#### Customer Support

| Feature | Pipedrive | Pivotal CRM | 
|---|---|---|
| **Case Management** | 7.9 (1010 reviews) | 7.6 (19 reviews) ✓ Verified | 
| **Customer Support Portal** | 7.8 (989 reviews) | 7.9 (18 reviews) ✓ Verified | 
| **Knowledge Base** | 8.0 (1022 reviews) | 8.5 (20 reviews) ✓ Verified | 
| **Call Center Features** | 7.5 (1476 reviews) | 8.2 (19 reviews) ✓ Verified | 
| **Support Analytics** | 7.7 (962 reviews) | 8.8 (18 reviews) ✓ Verified | 

#### Reporting & Analytics

| Feature | Pipedrive | Pivotal CRM | 
|---|---|---|
| **Reporting** | 8.0 (1888 reviews) ✓ Verified | 8.0 (28 reviews) ✓ Verified | 
| **Dashboards** | 8.3 (1971 reviews) ✓ Verified | 8.4 (27 reviews) ✓ Verified | 
| **Forecasting** | 7.9 (1725 reviews) ✓ Verified | 8.1 (20 reviews) ✓ Verified | 

#### Mobile & Social

| Feature | Pipedrive | Pivotal CRM | 
|---|---|---|
| **Social Collaboration Features** | 7.6 (1426 reviews) ✓ Verified | Feature Not Available | 
| **Social Network Integration** | 7.4 (1377 reviews) ✓ Verified | Feature Not Available | 
| **Mobile User Support** | 7.9 (1595 reviews) ✓ Verified | 7.3 (16 reviews) ✓ Verified | 

#### Platform

| Feature | Pipedrive | Pivotal CRM | 
|---|---|---|
| **Customization** | 8.2 (1356 reviews) ✓ Verified | 9.2 (8 reviews) ✓ Verified | 
| **Workflow Capability** | 8.3 (1353 reviews) | 8.3 (7 reviews) ✓ Verified | 
| **User, Role, and Access Management** | 8.4 (1361 reviews) ✓ Verified | 8.7 (9 reviews) ✓ Verified | 
| **Internationalization** | 8.2 (1170 reviews) ✓ Verified | 8.6 (6 reviews) ✓ Verified | 
| **Sandbox / Test Environments** | 7.3 (1060 reviews) ✓ Verified | 9.3 (7 reviews) ✓ Verified | 
| **Document & Content Mgmt.** | 7.8 (1174 reviews) | 8.8 (7 reviews) ✓ Verified | 
| **Performance and Reliability** | 8.8 (1341 reviews) ✓ Verified | 8.7 (9 reviews) ✓ Verified | 
| **Output Document Generation** | 7.8 (1127 reviews) | 8.6 (7 reviews) ✓ Verified | 

#### Integration

| Feature | Pipedrive | Pivotal CRM | 
|---|---|---|
| **Data Import & Export Tools** | 8.1 (1236 reviews) ✓ Verified | 9.3 (9 reviews) ✓ Verified | 
| **Integration APIs** | 8.0 (1174 reviews) ✓ Verified | 9.3 (7 reviews) ✓ Verified | 
| **Breadth of Partner Applications** | 7.9 (1106 reviews) ✓ Verified | 8.6 (6 reviews) ✓ Verified | 

#### Generative AI

| Feature | Pipedrive | Pivotal CRM | 
|---|---|---|
| **AI Text Generation** | Feature Not Available | Not enough data | 

#### Agentic AI - CRM

| Feature | Pipedrive | Pivotal CRM | 
|---|---|---|
| **Autonomous Task Execution** | 7.3 (171 reviews) | Not enough data | 
| **Multi-step Planning** | 7.6 (173 reviews) | Not enough data | 
| **Cross-system Integration** | 7.5 (174 reviews) | Not enough data | 
| **Adaptive Learning** | 7.3 (170 reviews) | Not enough data | 
| **Natural Language Interaction** | 7.3 (171 reviews) | Not enough data | 
| **Proactive Assistance** | 7.3 (170 reviews) | Not enough data | 
| **Decision Making** | 7.6 (172 reviews) | Not enough data | 

### Email Marketing

| Product | Score | Reviews |
|---|---|---|
| **Pipedrive** | 7.8/10 | 257 |
| **Pivotal CRM** | N/A | N/A |

#### Email Marketing

| Feature | Pipedrive | Pivotal CRM | 
|---|---|---|
| **Email and Mobile Preview** | 8.2 (211 reviews) | Not enough data | 
| **Manage Email Lists** | 8.2 (213 reviews) | Not enough data | 
| **High-Volume Sending** | 7.8 (206 reviews) | Not enough data | 
| **Building and Personalizing Emails** | 8.2 (210 reviews) | Not enough data | 
| **Sending Outbound Emails** | 8.3 (213 reviews) | Not enough data | 
| **Manage Email Deliverability** | 8.2 (207 reviews) | Not enough data | 
| **Automated Email Responses** | 7.9 (206 reviews) | Not enough data | 
| **Multi-user Account** | 8.2 (203 reviews) | Not enough data | 
| **Surveys** | 7.5 (197 reviews) | Not enough data | 

#### Reporting & Analytics

| Feature | Pipedrive | Pivotal CRM | 
|---|---|---|
| **A/B Testing** | 7.5 (192 reviews) | Not enough data | 
| **Basic Reporting** | 8.2 (205 reviews) | Not enough data | 

#### Generative AI

| Feature | Pipedrive | Pivotal CRM | 
|---|---|---|
| **AI Text Generation** | Feature Not Available | Not enough data | 
| **AI Text Summarization** | Feature Not Available | Not enough data | 

#### Agentic AI - Email Marketing

| Feature | Pipedrive | Pivotal CRM | 
|---|---|---|
| **Autonomous Task Execution** | 7.0 (25 reviews) | Not enough data | 
| **Autonomous Task Execution** | 6.9 (25 reviews) | Not enough data | 
| **Multi-step Planning** | 7.3 (25 reviews) | Not enough data | 
| **Cross-system Integration** | 7.5 (24 reviews) | Not enough data | 
| **Cross-system Integration** | 7.5 (25 reviews) | Not enough data | 

#### Integration

| Feature | Pipedrive | Pivotal CRM | 
|---|---|---|
| **Data Import & Export Tools** | 8.2 (227 reviews) | Not enough data | 
| **Integration APIs** | 7.8 (224 reviews) | Not enough data | 
| **Breadth of Partner Applications** | 7.9 (221 reviews) | Not enough data | 
| **CRM Integration** | 8.2 (221 reviews) | Not enough data | 
| **Social Media Integration** | 7.2 (213 reviews) | Not enough data | 
| **E-Commerce Integration** | 7.3 (210 reviews) | Not enough data | 

### Online Form Builder

| Product | Score | Reviews |
|---|---|---|
| **Pipedrive** | 7.6/10 | 81 |
| **Pivotal CRM** | N/A | N/A |

#### Customization

| Feature | Pipedrive | Pivotal CRM | 
|---|---|---|
| **Custom Fields** | 8.3 (76 reviews) | Not enough data | 
| **Conditional Logic** | 7.8 (72 reviews) | Not enough data | 
| **Multi-page Forms** | 7.3 (71 reviews) | Not enough data | 
| **Design** | 7.7 (76 reviews) | Not enough data | 

#### Additional Functionality

| Feature | Pipedrive | Pivotal CRM | 
|---|---|---|
| **Embedded Forms** | 8.2 (74 reviews) | Not enough data | 
| **Offline Capability** | 6.7 (70 reviews) | Not enough data | 
| **Notifications** | 7.8 (78 reviews) | Not enough data | 
| **Payments** | 6.9 (71 reviews) | Not enough data | 
| **Mobile Forms** | 7.5 (73 reviews) | Not enough data | 

### Sales Performance Management

| Product | Score | Reviews |
|---|---|---|
| **Pipedrive** | 7.6/10 | 444 |
| **Pivotal CRM** | N/A | N/A |

#### Agentic AI - Sales Performance Management

| Feature | Pipedrive | Pivotal CRM | 
|---|---|---|
| **Autonomous Task Execution** | 7.2 (66 reviews) | Not enough data | 
| **Natural Language Interaction** | 7.3 (65 reviews) | Not enough data | 
| **Proactive Assistance** | 7.4 (64 reviews) | Not enough data | 

#### Incentives

| Feature | Pipedrive | Pivotal CRM | 
|---|---|---|
| **Badges** | 6.9 (391 reviews) | Not enough data | 
| **Triggers** | 7.4 (401 reviews) | Not enough data | 
| **Commission Calculator** | Feature Not Available | Not enough data | 
| **Leaderboards** | 7.1 (395 reviews) | Not enough data | 

#### Personalization

| Feature | Pipedrive | Pivotal CRM | 
|---|---|---|
| **Profiles** | 7.7 (414 reviews) | Not enough data | 
| **Custom Reports** | 7.9 (409 reviews) | Not enough data | 
| **Dashboards** | 8.3 (429 reviews) | Not enough data | 
| **Goal Setting** | 8.0 (411 reviews) | Not enough data | 

#### Administrative

| Feature | Pipedrive | Pivotal CRM | 
|---|---|---|
| **Integration** | 7.8 (409 reviews) | Not enough data | 
| **Employee Structure** | 7.7 (401 reviews) | Not enough data | 
| **Behavior Monitoring** | 7.5 (387 reviews) | Not enough data | 

### Email Tracking

| Product | Score | Reviews |
|---|---|---|
| **Pipedrive** | 8.0/10 | 283 |
| **Pivotal CRM** | N/A | N/A |

#### Agentic AI - Email Tracking

| Feature | Pipedrive | Pivotal CRM | 
|---|---|---|
| **Autonomous Task Execution** | 7.7 (56 reviews) | Not enough data | 
| **Multi-step Planning** | 7.8 (57 reviews) | Not enough data | 
| **Cross-system Integration** | 7.7 (57 reviews) | Not enough data | 
| **Adaptive Learning** | 7.5 (55 reviews) | Not enough data | 
| **Natural Language Interaction** | 7.6 (56 reviews) | Not enough data | 
| **Proactive Assistance** | 7.8 (56 reviews) | Not enough data | 
| **Decision Making** | 8.1 (55 reviews) | Not enough data | 

#### Analytics

| Feature | Pipedrive | Pivotal CRM | 
|---|---|---|
| **Open Rates** | 8.0 (256 reviews) | Not enough data | 
| **Link Activity** | 8.2 (257 reviews) | Not enough data | 
| **Attachment Activity** | 8.1 (249 reviews) | Not enough data | 

#### Customizations

| Feature | Pipedrive | Pivotal CRM | 
|---|---|---|
| **Email Platform Integration** | 8.2 (268 reviews) | Not enough data | 
| **Email Scheduling** | 8.3 (257 reviews) | Not enough data | 
| **Notifications** | 8.4 (270 reviews) | Not enough data | 
| **Email Categorization** | 7.9 (257 reviews) | Not enough data | 
| **Templates** | 8.3 (259 reviews) | Not enough data | 

#### Generative AI

| Feature | Pipedrive | Pivotal CRM | 
|---|---|---|
| **AI Text Generation** | Feature Not Available | Not enough data | 

### Sales Analytics

| Product | Score | Reviews |
|---|---|---|
| **Pipedrive** | 7.8/10 | 472 |
| **Pivotal CRM** | N/A | N/A |

#### Agentic AI - Sales Analytics

| Feature | Pipedrive | Pivotal CRM | 
|---|---|---|
| **Autonomous Task Execution** | 7.3 (57 reviews) | Not enough data | 
| **Cross-system Integration** | 7.4 (58 reviews) | Not enough data | 
| **Adaptive Learning** | 7.4 (58 reviews) | Not enough data | 
| **Natural Language Interaction** | 7.3 (58 reviews) | Not enough data | 
| **Proactive Assistance** | 7.3 (57 reviews) | Not enough data | 

#### Data Sourcing

| Feature | Pipedrive | Pivotal CRM | 
|---|---|---|
| **Data Sourcing** | 7.8 (425 reviews) | Not enough data | 
| **Exporting & Sharing Data** | 8.0 (433 reviews) | Not enough data | 
| **Multi-Device Data Visualization** | 7.9 (427 reviews) | Not enough data | 
| **Interactive Dashboards** | 8.4 (437 reviews) | Not enough data | 
| **Data Segmentation** | 8.0 (422 reviews) | Not enough data | 

#### Predictive Analytics

| Feature | Pipedrive | Pivotal CRM | 
|---|---|---|
| **Lead Scoring** | 7.7 (423 reviews) | Not enough data | 
| **Opportunity Scoring** | 7.8 (424 reviews) | Not enough data | 
| **Risk Analysis** | 7.4 (407 reviews) | Not enough data | 
| **Live Forecasting** | 7.7 (416 reviews) | Not enough data | 

#### Sales Management

| Feature | Pipedrive | Pivotal CRM | 
|---|---|---|
| **Live Pipeline Management** | 8.7 (442 reviews) | Not enough data | 
| **Sales Gamification** | 7.6 (410 reviews) | Not enough data | 
| **Account-Based Analytics** | 8.3 (419 reviews) | Not enough data | 
| **Activity Tracking** | 8.7 (443 reviews) | Not enough data | 

---
## Categories
**Shared Categories (1):** [CRM Software](https://www.g2.com/categories/crm)

**Unique to Pipedrive (5):** [Email Marketing Software](https://www.g2.com/categories/email-marketing), [Sales Analytics Software](https://www.g2.com/categories/sales-analytics), [Sales Performance Management Software](https://www.g2.com/categories/sales-performance-management), [Email Tracking Software](https://www.g2.com/categories/email-tracking), [Online Form Builder Software](https://www.g2.com/categories/online-form-builder)



---
## Reviewer Demographics

### By Company Size

| Segment | Pipedrive | Pivotal CRM | 
|---|---|---|
| **Small-Business** | 72.8% | 13.0% | 
| **Mid-Market** | 22.8% | 50.0% | 
| **Enterprise** | 4.4% | 37.0% | 

### By Industry

#### Pipedrive

- **Computer Software:** 11.0%
- **Information Technology and Services:** 10.2%
- **Marketing and Advertising:** 9.9%
- **Financial Services:** 4.2%
- **Construction:** 3.3%
- **Real Estate:** 3.3%
- **Internet:** 3.0%
- **Consulting:** 2.2%
- **Insurance:** 2.1%
- **Telecommunications:** 1.7%
- **Other:** 49.2%

#### Pivotal CRM

- **Computer Software:** 13.0%
- **Financial Services:** 7.4%
- **Real Estate:** 7.4%
- **Consumer Services:** 5.6%
- **Food & Beverages:** 3.7%
- **Electrical/Electronic Manufacturing:** 3.7%
- **Hospital & Health Care:** 3.7%
- **Insurance:** 3.7%
- **Construction:** 3.7%
- **Medical Devices:** 3.7%
- **Other:** 44.4%

---
## Alternatives

### Alternatives to Pipedrive

- [Nutshell](https://www.g2.com/products/nutshell/reviews) — 4.3/5 stars (1431 reviews)
- [Freshsales](https://www.g2.com/products/freshsales/reviews) — 4.5/5 stars (1233 reviews)
- [Copper](https://www.g2.com/products/copper/reviews) — 4.5/5 stars (1156 reviews)
- [Nimble CRM](https://www.g2.com/products/nimble/reviews) — 4.5/5 stars (1115 reviews)
- [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) — 4.4/5 stars (25823 reviews)
- [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) — 4.4/5 stars (13823 reviews)
- [Zoho CRM](https://www.g2.com/products/zoho-crm/reviews) — 4.1/5 stars (2930 reviews)
- [Bigin by Zoho CRM](https://www.g2.com/products/bigin-by-zoho-crm/reviews) — 4.6/5 stars (825 reviews)
- [Coevera](https://www.g2.com/products/coevera/reviews) — 4.6/5 stars (479 reviews)
- [Salesflare](https://www.g2.com/products/salesflare/reviews) — 4.8/5 stars (298 reviews)

### Alternatives to Pivotal CRM

- [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) — 4.4/5 stars (25823 reviews)
- [Sugar Sell](https://www.g2.com/products/sugar-sell/reviews) — 3.8/5 stars (776 reviews)
- [Workbooks](https://www.g2.com/products/workbooks/reviews) — 4.2/5 stars (573 reviews)
- [Dynamics 365 Sales](https://www.g2.com/products/dynamics-365-sales/reviews) — 3.8/5 stars (1620 reviews)
- [Oracle CRM On Demand](https://www.g2.com/products/oracle-crm-on-demand/reviews) — 3.8/5 stars (111 reviews)
- [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) — 4.4/5 stars (13823 reviews)
- [Zoho CRM](https://www.g2.com/products/zoho-crm/reviews) — 4.1/5 stars (2930 reviews)
- [SAP Sales Cloud](https://www.g2.com/products/sap-sap-sales-cloud/reviews) — 4.2/5 stars (999 reviews)
- [Capsule CRM](https://www.g2.com/products/capsule-crm/reviews) — 4.7/5 stars (491 reviews)
- [Oracle Siebel](https://www.g2.com/products/oracle-siebel/reviews) — 3.5/5 stars (466 reviews)

---
## Top Discussions

### Pipedrive

- Title: [What is the best way to use email marketing with Pipedrive?](https://www.g2.com/discussions/12132-what-is-the-best-way-to-use-email-marketing-with-pipedrive) — 3 comments, 3 upvotes
  > **Top comment:** "PD is not an ESP so it’s not good for email mkt. we use PD at OpenMoves and developed the tightest integration. Check out OpenMoves on the PD partner portal..."
- Title: [What features of Pipedrive are most beneficial for new sales professionals to track and optimize their sales pipeline?](https://www.g2.com/discussions/what-features-of-pipedrive-are-most-beneficial-for-new-sales-professionals-to-track-and-optimize-their-sales-pipeline) — 2 comments
  > **Top comment:** "In Pipedrive the Deals (buyers) PIPELINES of prospects or buyers, can be viewed in Kanban or spreadsheet format, giving you a quick glance of where people..."
- Title: [What is Pipedrive used for?](https://www.g2.com/discussions/pipedrive-what-is-pipedrive-used-for) — 2 comments
  > **Top comment:** "Pipedrive is a customer relationship management (CRM) tool designed to help sales teams manage their sales processes efficiently. Here are some key..."
- Title: [Is Pipedrive free?](https://www.g2.com/discussions/is-pipedrive-free) — 2 comments
  > **Top comment:** "No"
- Title: [What is Pipedrive software?](https://www.g2.com/discussions/what-is-pipedrive-software) — 2 comments
  > **Top comment:** "It is a CRM tool that helps sales professionals to log all your sales related activities. Eg. meetings, contacts, proposals and contracts. Basically managing..."

### Pivotal CRM

No discussions available for this product.

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/pipedrive-vs-pivotal-crm)