Link copied to clipboard # Phrase vs Smartling Comparison - What are their main differences? Share [ Export ](/compare/phrase-phrase/smartling/export.csv) PhraseSmartling[+ Add Product](#) Pricing **Phrase** Free Trial **Contact Us** · LSP plan: Business **Smartling** **Contact Us** Per Year · Enterprise **Pricing Insights** from reviews Time to Implement **Phrase** 2 monthsFaster Based on 93 responses **Smartling** 3 months Based on 7 responses Return on Investment **Phrase** 12 months4 months sooner Based on 80 responses **Smartling** 16 months Based on 5 responses Perceived Cost **Phrase** $$$$$ **Smartling** $$$$$ Average Discount **Phrase** 15%4% more **Smartling** 11% ![Phrase](https://images.g2crowd.com/uploads/product/hd_favicon/f37a91d6137db0c58c44a75d863aa97e/phrase-phrase.svg "Phrase") ![Smartling](https://images.g2crowd.com/uploads/product/hd_favicon/ff2a4747e1e8210ead15fbc60743637d/smartling.jpg "Smartling") G2 offers free advice on this comparison. Chat with an expert How would you like to receive Software Advice? ![](/assets/advisor_router/laptop_form-f1a7012279826105416befde8d882ffc7589b1f9db09c93a1379d601cafe8e0d.svg) FormAnswer questions at your own pace, no call required. ![](/assets/advisor_router/ai_agent-4d78629a3ba354fed449a65c60df3a6f2eda90fb98411b711df4b25d7be52a38.svg) AI AgentChat live and get a recommendation in minutes. ![](/assets/advisor_router/phone_call_picker-c48821ec36f4182d8ee3e54cfbd3937500eec54d7b7e0cfb80dc80a8a733842f.svg) Phone CallTalk it through live with a software advisor. **Pros & Cons** from reviews **Phrase** [ Ease of Use (114) ](https://www.g2.com/products/phrase-phrase/reviews?filters%5Bsentiment_snippet%5D=1044838&qs=pros-and-cons#reviews)[ Intuitive (58) ](https://www.g2.com/products/phrase-phrase/reviews?filters%5Bsentiment_snippet%5D=1047040&qs=pros-and-cons#reviews)[ Translation Issues (41) ](https://www.g2.com/products/phrase-phrase/reviews?filters%5Bsentiment_snippet%5D=1046320&qs=pros-and-cons#reviews)[ Interface Issues (23) ](https://www.g2.com/products/phrase-phrase/reviews?filters%5Bsentiment_snippet%5D=1046181&qs=pros-and-cons#reviews) **Smartling** [ Ease of Use (175) ](https://www.g2.com/products/smartling/reviews?filters%5Bsentiment_snippet%5D=1850448&qs=pros-and-cons#reviews)[ Features (68) ](https://www.g2.com/products/smartling/reviews?filters%5Bsentiment_snippet%5D=1850511&qs=pros-and-cons#reviews)[ Translation Issues (68) ](https://www.g2.com/products/smartling/reviews?filters%5Bsentiment_snippet%5D=1850644&qs=pros-and-cons#reviews)[ Difficult Navigation (27) ](https://www.g2.com/products/smartling/reviews?filters%5Bsentiment_snippet%5D=1851447&qs=pros-and-cons#reviews) Integrations **Phrase** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_5a7938ffd6497884772dc39786f9e1e2/adobe-experience-manager.png "Product Avatar Image") Adobe ](https://www.g2.com/products/adobe-experience-manager/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_2ea5f7178028686921161d65d4be481a/bitbucket.png "Product Avatar Image") Bitbucket ](https://www.g2.com/products/bitbucket/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_9b832fe9bb15e5e18b6852a303b57d40/box.jpg "Product Avatar Image") Box ](https://www.g2.com/products/box/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_9e6d9338f250174ed915e718b8144e5a/braze.jpg "Product Avatar Image") Braze ](https://www.g2.com/products/braze/reviews)[ View all ](https://www.g2.com/products/phrase-phrase/integrations) **Smartling** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_5f13332e28a66268bb8be1a5475f9147/acquia-customer-data-platform.png "Product Avatar Image") Acquia Customer Data Platform ](https://www.g2.com/products/acquia-customer-data-platform/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_a3031b709de60547c040f5b398210ace/adobe-creative-cloud.png "Product Avatar Image") Adobe Creative Cloud ](https://www.g2.com/products/adobe-creative-cloud/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_5a7938ffd6497884772dc39786f9e1e2/adobe-experience-manager.png "Product Avatar Image") Adobe ](https://www.g2.com/products/adobe-experience-manager/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_d6b6650425eafc5c72f230cad744ad29/adobe-marketo-engage.png "Product Avatar Image") Adobe Marketo Engage ](https://www.g2.com/products/adobe-marketo-engage/reviews)[ View all ](https://www.g2.com/products/smartling/integrations) Screenshots **Phrase** ![Phrase screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/1724921/P1413-Award-_-Review-Sites-screenshots-1.png) **Smartling** ![Smartling screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/1269943/Smartling-CAT-Tool.png) **Ratings** from reviews Meets Requirements **Phrase** 8.8 8.81,106 **Smartling** 8.8 8.8588 Ease of Use **Phrase** 9.0 9.01,142 **Smartling** 8.6 8.6599 Ease of Setup **Phrase** 8.9 8.9590 **Smartling** 8.7 8.7420 Ease of Admin **Phrase** 8.7 8.7379 **Smartling** 8.4 8.4214 Quality of Support **Phrase** 8.9 8.9884 **Smartling** 9.0 9.0534 Has the product been a good partner in doing business? **Phrase** 8.8 8.8350 **Smartling** 9.1 9.1214 Product Direction (% positive) **Phrase** 8.5 8.51,059 **Smartling** 8.2 8.2569 **Features** ratings from reviews Website Translation Tools 9.7 11 7.2 234 Translation Management 8.9 542 8.3 363 Software Localization Tools 8.5 173 Not enough data Machine Learning 9.0 7 Not enough data Computer-Assisted Translation 7.6 580 Not enough data Machine Translation 7.3 137 Not enough data User Insights **Reviewers' Company Size** Small-Business(50 or fewer emp.) 60.9% Mid-Market(51-1000 emp.) 26.6% Enterprise(\> 1000 emp.) 12.5% Small-Business(50 or fewer emp.) 60.9% Mid-Market(51-1000 emp.) 26.6% Enterprise(\> 1000 emp.) 12.5% Small-Business(50 or fewer emp.) 47.4% Mid-Market(51-1000 emp.) 30.1% Enterprise(\> 1000 emp.) 22.6% Small-Business(50 or fewer emp.) 47.4% Mid-Market(51-1000 emp.) 30.1% Enterprise(\> 1000 emp.) 22.6% **Reviewers' Industry** [![Phrase](https://images.g2crowd.com/uploads/product/hd_favicon/f37a91d6137db0c58c44a75d863aa97e/phrase-phrase.svg "Phrase")](https://www.g2.com/products/phrase-phrase/reviews) Phrase Translation and Localization 39.8% Computer Software 8.0% Information Technology and Services 6.0% Higher Education 3.4% Consumer Services 2.2% Other 40.6% [![Smartling](https://images.g2crowd.com/uploads/product/hd_favicon/ff2a4747e1e8210ead15fbc60743637d/smartling.jpg "Smartling")](https://www.g2.com/products/smartling/reviews) Smartling Translation and Localization 36.1% Computer Software 11.5% Information Technology and Services 9.7% Financial Services 4.0% Marketing and Advertising 3.7% Other 35.0% Alternatives **Phrase Alternatives** ![Lokalise](https://images.g2crowd.com/uploads/product/hd_favicon/803d3bca8be3b9387ef8656841bddef9/lokalise.svg "Lokalise") [ Lokalise ](/products/lokalise/reviews) ![Crowdin](https://images.g2crowd.com/uploads/product/hd_favicon/89b9eac57c938cd4486ff5ef39e3ea64/crowdin.svg "Crowdin") [ Crowdin ](/products/crowdin/reviews) ![XTM Transifex](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_c7f9470b7815c62a75f0242b45ed3453/xtm-transifex.png "XTM Transifex") [ XTM Transifex ](/products/xtm-transifex/reviews) ![Smartcat](https://images.g2crowd.com/uploads/product/hd_favicon/2e53933ac0c4f9f5d736d2b0f2218129/smartcat.svg "Smartcat") [ Smartcat ](/products/smartcat/reviews) **Smartling Alternatives** ![Lokalise](https://images.g2crowd.com/uploads/product/hd_favicon/803d3bca8be3b9387ef8656841bddef9/lokalise.svg "Lokalise") [ Lokalise ](/products/lokalise/reviews) ![Crowdin](https://images.g2crowd.com/uploads/product/hd_favicon/89b9eac57c938cd4486ff5ef39e3ea64/crowdin.svg "Crowdin") [ Crowdin ](/products/crowdin/reviews) ![XTM Transifex](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_c7f9470b7815c62a75f0242b45ed3453/xtm-transifex.png "XTM Transifex") [ XTM Transifex ](/products/xtm-transifex/reviews) ![Weglot](https://images.g2crowd.com/uploads/product/hd_favicon/9d0183e41b60ad1dcee9e7d5ec751a3a/weglot.svg "Weglot") [ Weglot ](/products/weglot/reviews) ## Phrase vs Smartling FAQs Generated using AI Last updated: August 14, 2026 ### What is the difference between Smartling vs Phrase? Phrase stands out for its higher G2 rating and reviewer-cited ease of use, while Smartling is noted for its workflow management and billing features. | [Smartling](https://www.g2.com/products/smartling/reviews) | [Phrase](https://www.g2.com/products/phrase-phrase/reviews) | | --- | --- | | 4.4/5 (709 reviews) | 4.5/5 (1309 reviews) | | Small-Business | Small-Business | | 8.7 | 8.8 | | 9.0 | 8.9 | | Workflow Management | Ease of Use | ### How do the pricing models of Smartling and Phrase compare? Phrase is rated higher for value, with reviewers expressing greater satisfaction with its pricing compared to Smartling. - **Smartling:** In recent reviews, several users mention that Smartling's pricing model is less competitive and can be premium-tier, with some noting overages and additional fees. - **Phrase:** Reviewers highlight that Phrase offers a lot of features at a competitive price, with positive sentiment around value for money. - **Switching reasons:** Recent reviews indicate that cost and value are key factors for users considering a switch, with some preferring Phrase for its pricing structure. ### What are the best alternatives to Smartling and Phrase? Lokalise, Transifex, and Phrase are the top alternatives to Smartling. | Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength | | --- | --- | --- | --- | --- | | [Smartling](https://www.g2.com/products/smartling/reviews) | 4.4/5 (709 reviews) | Small-Business | Premium-tier pricing, less competitive | Workflow Management | | [Phrase](https://www.g2.com/products/phrase-phrase/reviews) | 4.5/5 (1309 reviews) | Small-Business | Competitive price, strong value sentiment | Ease of Use | | [Lokalise](https://www.g2.com/products/lokalise/reviews) | 4.7/5 (760 reviews) | Mid-Market | — | User Interface | | [Transifex](https://www.g2.com/products/transifex/reviews) | 4.3/5 (726 reviews) | Mid-Market | — | Collaboration | ### Which Translation Management features should I prioritize when comparing Smartling and Phrase? Buyers should prioritize Ease of Use, Workflow Management, Integrations, Translation Memory, and Glossary features when comparing Smartling and Phrase. - **Ease of Use:** Smartling (8.6, 175 all-time mentions), Phrase (9.0, 114 all-time mentions) - **Workflow Management:** Smartling (42 all-time mentions), Phrase (—) - **Integrations:** Smartling (27 all-time mentions), Phrase (26 all-time mentions) - **Translation Memory:** Smartling (36 all-time mentions), Phrase (29 all-time mentions) - **Glossary:** Frequently cited in both products' reviews as a key feature ### What are the pros and cons of Smartling vs Phrase? Phrase's headline strength is ease of use, while Smartling is recognized for workflow management and automation. - **Smartling strengths:** Workflow Management (42 all-time mentions), Automation (28), Integrations (27), Translation Memory (36), Customer Support (60), Intuitive interface (62) - **Smartling trade-offs:** Translation Issues (68), Difficult Navigation (27), Premium-tier pricing, some integration gaps, and convoluted assignment process in recent reviews - **Phrase strengths:** Ease of Use (114), Intuitive (58), User Interface (53), Collaboration (28), Setup Ease (26), Competitive pricing sentiment - **Phrase trade-offs:** Translation Issues (41), Interface Issues (23), Poor Interface Design (19), occasional performance lags on large projects, and some missing integrations in recent reviews ### Is Smartling or Phrase better for small businesses? Phrase is the better fit for small businesses, with a higher G2 rating and strong small-business reviewer sentiment. - **Smartling:** Largest segment is Small-Business; reviewers note ease of use and workflow management but mention premium pricing as a trade-off for smaller teams. - **Phrase:** Largest segment is Small-Business; reviewers consistently highlight ease of use, intuitive interface, and competitive pricing as advantages for small businesses. ### Which Translation Management platform has better integrations? Phrase is favored for integrations, especially with Figma, while Smartling is noted for its GitHub and Contentful integrations. - **Smartling:** GitHub (17 all-time mentions), Contentful (11 all-time mentions), integrations cited in 27 reviews - **Phrase:** Figma (29 all-time mentions), Jira (4), integrations cited in 26 reviews ### How do Smartling and Phrase compare on customer support? Smartling and Phrase are rated at near-parity for Quality of Support, with Smartling at 9.0 and Phrase at 8.9. - **Smartling:** Reviewers frequently mention helpful and responsive customer support, with 60 all-time mentions for Customer Support and positive sentiment in recent reviews. - **Phrase:** Reviewers cite good customer service and prompt responses, with 38 all-time mentions for Customer Support and consistent satisfaction in recent reviews. ### Which is easier to implement, Smartling or Phrase? Phrase and Smartling are rated at parity for Ease of Setup, with scores of 8.8 and 8.7 respectively. - **Smartling:** Reviewers describe the setup as straightforward and intuitive, with many noting that onboarding is easy for translators and project managers. - **Phrase:** Reviewers highlight the intuitive setup process, user-friendly onboarding, and smooth migration of translation memories, especially for small teams and freelancers. ### Which product has better Glossary? Phrase is favored for Glossary, with reviewers consistently highlighting its glossary and terminology management features. - **Smartling:** Glossary cited as a valuable asset in reviews, with 36 all-time mentions for Translation Memory and frequent references to glossary utility, though some reviewers note room for improvement in glossary breadth and context adaptation. - **Phrase:** Reviewers consistently praise the glossary and termbase features, with frequent mentions of ease of use and integration into workflows, and positive sentiment around terminology management.