# PhotoShelter for Brands vs SmugMug Comparison

| | PhotoShelter for Brands | SmugMug | 
|---|---|---|
| **Star Rating** | 4.3 out of 5 | 4.2 out of 5 | 
| **Total Reviews** | 1,103 | 39 | 
| **Largest Market Segment** | Mid-Market (48.1% of reviews) | Small-Business (59.0% of reviews) | 
| **Entry Level Price** | No pricing available | $45.00 1 Subscription Per Month | 

---
## Top Pros & Cons

### PhotoShelter for Brands

Pros:
- Ease of Use (26 reviews)
- Easy Organization (16 reviews)

Cons:
- Expensive (8 reviews)
- Learning Curve (8 reviews)

### SmugMug

Pros:
- Customer Support (1 reviews)
- Customization (1 reviews)

Cons:
- Confusing Interface (1 reviews)
- Excessive Advertising (1 reviews)

---
## Ratings Comparison
| Rating | PhotoShelter for Brands | SmugMug | 
|---|---|---|
  | **Meets Requirements** | 8.7 (975 reviews) | 8.2 (37 reviews) | 
  | **Ease of Use** | 8.4 (975 reviews) | 8.6 (37 reviews) | 
  | **Ease of Setup** | 8.1 (593 reviews) | 8.1 (15 reviews) | 
  | **Ease of Admin** | 8.4 (587 reviews) | 8.8 (11 reviews) | 
  | **Quality of Support** | 9.0 (845 reviews) | 8.0 (23 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.0 (559 reviews) | 8.5 (10 reviews) | 
  | **Product Direction (% positive)** | 8.7 (950 reviews) | 5.9 (34 reviews) | 

---
## Pricing

### PhotoShelter for Brands

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

### SmugMug

#### Entry-Level Pricing

Plan: SmugMug Pro plan

Price: $45.00 1 Subscription Per Month

Description: For photography businesses with more than one employee.

Key Features:
- Margin control: Set your prices down to the gallery level to match your specific photography jobs and customers. 
- Custom promos and delivery: Make more sales with bundled products and custom coupons. Even add your own branded packaging. 
- Multiple users: As your brand grows, so will your team. Give ‘em access.

[Browse all 3 editions](https://www.g2.com/products/smugmug/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Digital Asset Management

| Product | Score | Reviews |
|---|---|---|
| **PhotoShelter for Brands** | 8.2/10 | 835 |
| **SmugMug** | N/A | N/A |

#### Interface and Performance

| Feature | PhotoShelter for Brands | SmugMug | 
|---|---|---|
| **Import/Export** | 8.6 (769 reviews) ✓ Verified | Not enough data | 
| **Organizational Interface** | 8.2 (785 reviews) ✓ Verified | Not enough data | 
| **Search** | 8.1 (796 reviews) ✓ Verified | Not enough data | 
| **File Preview** | 8.2 (788 reviews) ✓ Verified | Not enough data | 
| **Analytics** | 6.9 (127 reviews) | Not enough data | 
| **Reporting/Analytics** | Not enough data | Not enough data | 

#### Asset Management

| Feature | PhotoShelter for Brands | SmugMug | 
|---|---|---|
| **File Types** | 8.7 (746 reviews) ✓ Verified | Not enough data | 
| **Metadata** | 8.8 (734 reviews) ✓ Verified | Not enough data | 
| **File Transformation** | 8.5 (548 reviews) ✓ Verified | Not enough data | 
| **Versioning** | 7.7 (146 reviews) ✓ Verified | Not enough data | 
| **Expiration** | 8.5 (428 reviews) ✓ Verified | Not enough data | 
| **Watermark** | 8.2 (374 reviews) ✓ Verified | Not enough data | 
| **Digital Rights Management** | 8.6 (434 reviews) ✓ Verified | Not enough data | 
| **Brand Guidelines** | 7.6 (135 reviews) | Not enough data | 

#### Media Types

| Feature | PhotoShelter for Brands | SmugMug | 
|---|---|---|
| **Video** | 8.0 (436 reviews) ✓ Verified | Not enough data | 
| **Audio** | 7.6 (275 reviews) ✓ Verified | Not enough data | 
| **Images** | 9.4 (785 reviews) ✓ Verified | Not enough data | 

#### Administration

| Feature | PhotoShelter for Brands | SmugMug | 
|---|---|---|
| **Workflow Management** | 8.3 (599 reviews) ✓ Verified | Not enough data | 
| **User, Role, and Access Management** | 8.1 (727 reviews) ✓ Verified | Not enough data | 
| **Brand Portal** | 8.3 (675 reviews) ✓ Verified | Not enough data | 
| **Integration with Creative Software** | 7.8 (384 reviews) ✓ Verified | Not enough data | 
| **Integration with Marketing Software** | 7.7 (246 reviews) ✓ Verified | Not enough data | 
| **CMS Integration** | Not enough data | Not enough data | 
| **Document Management** | Not enough data | Not enough data | 
| **Content Management** | Not enough data | Not enough data | 
| **User Management** | Not enough data | Not enough data | 
| **Metadata Management** | Not enough data | Not enough data | 
| **Video Management** | Not enough data | Not enough data | 
| **File Management** | Not enough data | Not enough data | 
| **Configurable Workflow** | Not enough data | Not enough data | 

#### Agentic AI - Digital Asset Management

| Feature | PhotoShelter for Brands | SmugMug | 
|---|---|---|
| **Cross-system Integration** | 7.2 (16 reviews) | Not enough data | 

#### Additional Functionality

| Feature | PhotoShelter for Brands | SmugMug | 
|---|---|---|
| **Generative AI** | Not enough data | Not enough data | 
| **File Conversion** | Not enough data | Not enough data | 
| **Mobile App** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **Collaboration Tools** | Not enough data | Not enough data | 
| **Search/Filter** | Not enough data | Not enough data | 
| **Asset Sharing** | Not enough data | Not enough data | 
| **Automatic Transcription** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Asset Library** | Not enough data | Not enough data | 
| **Video Support** | Not enough data | Not enough data | 
| **File Transfer** | Not enough data | Not enough data | 
| **Asset Categorization** | Not enough data | Not enough data | 
| **Image Recognition** | Not enough data | Not enough data | 
| **Drag & Drop** | Not enough data | Not enough data | 
| **Customizable Templates** | Not enough data | Not enough data | 
| **Customizable Branding** | Not enough data | Not enough data | 
| **Tagging** | Not enough data | Not enough data | 
| **Watermarking** | Not enough data | Not enough data | 
| **Commenting/Notes** | Not enough data | Not enough data | 
| **Natural Language Processing** | Not enough data | Not enough data | 
| **Document Storage** | Not enough data | Not enough data | 
| **Access Controls/Permissions** | Not enough data | Not enough data | 
| **Version Control** | Not enough data | Not enough data | 
| **Image Library** | Not enough data | Not enough data | 

### Creative Portfolio Management

| Product | Score | Reviews |
|---|---|---|
| **PhotoShelter for Brands** | 8.4/10 | 161 |
| **SmugMug** | N/A | N/A |

#### Portfolio

| Feature | PhotoShelter for Brands | SmugMug | 
|---|---|---|
| **Display work** | 8.5 (113 reviews) | Not enough data | 
| **Build portfolio** | 8.5 (107 reviews) | Not enough data | 
| **Pre-made templates** | 7.8 (82 reviews) | Not enough data | 
| **Edit** | Feature Not Available | Not enough data | 
| **Portfolio format** | 8.2 (97 reviews) | Not enough data | 

#### Logistics

| Feature | PhotoShelter for Brands | SmugMug | 
|---|---|---|
| **File format** | 8.8 (129 reviews) | Not enough data | 
| **Domain name** | 8.6 (112 reviews) | Not enough data | 
| **File upload** | 8.9 (135 reviews) | Not enough data | 
| **E-commerce** | 7.9 (74 reviews) | Not enough data | 

### User-Generated Content

| Product | Score | Reviews |
|---|---|---|
| **PhotoShelter for Brands** | 9.0/10 | 12 |
| **SmugMug** | N/A | N/A |

#### Visual UGC

| Feature | PhotoShelter for Brands | SmugMug | 
|---|---|---|
| **Campaign Customization** | 8.8 (7 reviews) | Not enough data | 
| **Widget Customization** | 9.2 (8 reviews) | Not enough data | 
| **Widget** | 9.3 (7 reviews) | Not enough data | 
| **Media Library** | 9.2 (11 reviews) | Not enough data | 

#### Integrations

| Feature | PhotoShelter for Brands | SmugMug | 
|---|---|---|
| **Social Media** | 9.2 (6 reviews) | Not enough data | 
| **Content Creation** | 8.8 (7 reviews) | Not enough data | 
| **Marketing Automation** | 9.0 (7 reviews) | Not enough data | 
| **Rights Management** | 8.1 (9 reviews) | Not enough data | 
| **UGC Request Automation** | Not enough data | Not enough data | 
| **Influencer Relationship Management** | Not enough data | Not enough data | 
| **Feedback Management** | Not enough data | Not enough data | 
| **Contest Management** | Not enough data | Not enough data | 
| **Campaign Management** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | 

#### Support

| Feature | PhotoShelter for Brands | SmugMug | 
|---|---|---|
| **Onboarding** | 9.1 (11 reviews) | Not enough data | 
| **24/7 Client Support** | 9.2 (11 reviews) | Not enough data | 

#### Performance

| Feature | PhotoShelter for Brands | SmugMug | 
|---|---|---|
| **UGC Analytics** | 9.0 (8 reviews) | Not enough data | 
| **Lazy-Loading** | 8.8 (7 reviews) | Not enough data | 

#### Additional Functionality

| Feature | PhotoShelter for Brands | SmugMug | 
|---|---|---|
| **Sentiment Analysis** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **Mobile Access** | Not enough data | Not enough data | 
| **Access Controls/Permissions** | Not enough data | Not enough data | 
| **Collaboration Tools** | Not enough data | Not enough data | 
| **For Creative Agencies** | Not enough data | Not enough data | 
| **For eCommerce** | Not enough data | Not enough data | 
| **ROI Tracking** | Not enough data | Not enough data | 
| **Post Scheduling** | Not enough data | Not enough data | 
| **Segmentation** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Marketing Calendar** | Not enough data | Not enough data | 
| **Search/Filter** | Not enough data | Not enough data | 
| **Hashtag Tracking** | Not enough data | Not enough data | 
| **Influencer Discovery** | Not enough data | Not enough data | 
| **AI/Machine Learning** | Not enough data | Not enough data | 
| **Referral Tracking** | Not enough data | Not enough data | 
| **Online Payments** | Not enough data | Not enough data | 
| **Engagement Tracking** | Not enough data | Not enough data | 
| **Customer Surveys** | Not enough data | Not enough data | 
| **Ratings/Reviews** | Not enough data | Not enough data | 
| **Content Delivery** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Personalization** | Not enough data | Not enough data | 
| **Keyword Tracking** | Not enough data | Not enough data | 
| **Approval Process Control** | Not enough data | Not enough data | 
| **UGC Collection** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **Loyalty Program** | Not enough data | Not enough data | 
| **Influencer Tracking** | Not enough data | Not enough data | 
| **Customer Advocacy** | Not enough data | Not enough data | 
| **Video Editing** | Not enough data | Not enough data | 

### Photo Management

| Product | Score | Reviews |
|---|---|---|
| **PhotoShelter for Brands** | N/A | N/A |
| **SmugMug** | N/A | N/A |

#### Agentic AI - Photo Management

| Feature | PhotoShelter for Brands | SmugMug | 
|---|---|---|
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | 
| **CRM Integration** | Not enough data | Not enough data | 
| **QuickBooks Integration** | Not enough data | Not enough data | 
| **Third-Party Integrations** | Not enough data | Not enough data | 
| **Point of Sale (POS) Integration** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | PhotoShelter for Brands | SmugMug | 
|---|---|---|
| **Generative AI** | Not enough data | Not enough data | 
| **Discount Management** | Not enough data | Not enough data | 
| **Reminders** | Not enough data | Not enough data | 
| **Booking Management** | Not enough data | Not enough data | 
| **Marketing Automation** | Not enough data | Not enough data | 
| **Client Management** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Electronic Payments** | Not enough data | Not enough data | 
| **Lead Management** | Not enough data | Not enough data | 
| **Event Scheduling** | Not enough data | Not enough data | 
| **Event Management** | Not enough data | Not enough data | 
| **Client Portal** | Not enough data | Not enough data | 
| **Appointment Management** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Calendar Management** | Not enough data | Not enough data | 
| **SMS Messaging** | Not enough data | Not enough data | 
| **Appointment Scheduling** | Not enough data | Not enough data | 
| **Automated Scheduling** | Not enough data | Not enough data | 
| **Template Management** | Not enough data | Not enough data | 
| **File Management** | Not enough data | Not enough data | 
| **Task Management** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 
| **Proposal Management** | Not enough data | Not enough data | 
| **Email Marketing** | Not enough data | Not enough data | 
| **For Photography Studios** | Not enough data | Not enough data | 
| **Contract/License Management** | Not enough data | Not enough data | 
| **Data Import/Export** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **Quotes/Estimates** | Not enough data | Not enough data | 
| **Order Management** | Not enough data | Not enough data | 
| **Availability Management** | Not enough data | Not enough data | 
| **Billing & Invoicing** | Not enough data | Not enough data | 
| **Photo Proofing** | Not enough data | Not enough data | 
| **Gift Card Management** | Not enough data | Not enough data | 
| **Project Management** | Not enough data | Not enough data | 
| **Reporting/Analytics** | Not enough data | Not enough data | 
| **Email Management** | Not enough data | Not enough data | 
| **Customer Database** | Not enough data | Not enough data | 
| **Meeting Management** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **Digital Signature** | Not enough data | Not enough data | 

---
## Categories

**Unique to PhotoShelter for Brands (3):** [Creative Portfolio Management Software](https://www.g2.com/categories/creative-portfolio-management), [Digital Asset Management Software](https://www.g2.com/categories/digital-asset-management), [User-Generated Content Platforms](https://www.g2.com/categories/user-generated-content-platforms)

**Unique to SmugMug (1):** [Photo Management Software](https://www.g2.com/categories/photo-management)


---
## Reviewer Demographics

### By Company Size

| Segment | PhotoShelter for Brands | SmugMug | 
|---|---|---|
| **Small-Business** | 23.9% | 59.0% | 
| **Mid-Market** | 48.1% | 35.9% | 
| **Enterprise** | 28.0% | 5.1% | 

### By Industry

#### PhotoShelter for Brands

- **Higher Education:** 26.0%
- **Sports:** 11.5%
- **Education Management:** 7.4%
- **Non-Profit Organization Management:** 7.3%
- **Marketing and Advertising:** 5.5%
- **Photography:** 4.7%
- **Hospital & Health Care:** 2.3%
- **Consumer Goods:** 2.0%
- **Media Production:** 1.9%
- **Government Administration:** 1.8%
- **Other:** 29.7%

#### SmugMug

- **Photography:** 23.1%
- **Higher Education:** 10.3%
- **Events Services:** 7.7%
- **Non-Profit Organization Management:** 7.7%
- **Information Technology and Services:** 7.7%
- **Marketing and Advertising:** 5.1%
- **Civil Engineering:** 2.6%
- **Consumer Goods:** 2.6%
- **Design:** 2.6%
- **Education Management:** 2.6%
- **Other:** 28.2%

---
## Alternatives

### Alternatives to PhotoShelter for Brands

- [IntelligenceBank](https://www.g2.com/products/intelligencebank/reviews) — 4.4/5 stars (325 reviews)
- [Canto](https://www.g2.com/products/canto/reviews) — 4.4/5 stars (1773 reviews)
- [Brandfolder](https://www.g2.com/products/brandfolder/reviews) — 4.4/5 stars (1428 reviews)
- [Bynder](https://www.g2.com/products/bynder/reviews) — 4.5/5 stars (1162 reviews)
- [Acquia DAM (Widen)](https://www.g2.com/products/acquia-dam-widen/reviews) — 4.4/5 stars (631 reviews)
- [MediaValet](https://www.g2.com/products/mediavalet/reviews) — 4.4/5 stars (397 reviews)
- [Wiredrive](https://www.g2.com/products/wiredrive/reviews) — 4.3/5 stars (253 reviews)
- [Bynder Webdam](https://www.g2.com/products/bynder-webdam/reviews) — 3.9/5 stars (120 reviews)
- [Adobe Experience Manager](https://www.g2.com/products/adobe-experience-manager/reviews) — 4.2/5 stars (691 reviews)
- [Extensis Portfolio](https://www.g2.com/products/extensis-portfolio/reviews) — 4.0/5 stars (100 reviews)

### Alternatives to SmugMug

- [ShootProof](https://www.g2.com/products/shootproof/reviews) — 4.9/5 stars (92 reviews)
- [Photobucket](https://www.g2.com/products/photobucket/reviews) — 3.7/5 stars (37 reviews)
- [500px](https://www.g2.com/products/500px/reviews) — 4.2/5 stars (27 reviews)
- [Adobe Photoshop Lightroom Classic](https://www.g2.com/products/adobe-photoshop-lightroom-classic/reviews) — 4.6/5 stars (898 reviews)
- [Flickr](https://www.g2.com/products/flickr/reviews) — 4.1/5 stars (332 reviews)
- [PhotoShelter for Photographers](https://www.g2.com/products/photoshelter-for-photographers/reviews) — 3.6/5 stars (30 reviews)
- [Imgur](https://www.g2.com/products/imgur/reviews) — 4.3/5 stars (41 reviews)
- [Photos](https://www.g2.com/products/photos/reviews) — 4.5/5 stars (812 reviews)
- [Adobe Bridge](https://www.g2.com/products/adobe-bridge/reviews) — 4.3/5 stars (349 reviews)
- [ACDSee](https://www.g2.com/products/acdsee/reviews) — 4.4/5 stars (282 reviews)

---
## Top Discussions

### PhotoShelter for Brands

- Title: [How long have you used Third Light?](https://www.g2.com/discussions/36809-how-long-have-you-used-third-light) — 1 comment, 1 upvote
  > **Top comment:** "Thanks for taking the time to visit our G2 page and start a discussion! I'll be happy to put you in touch with another customer that has been with Third..."
- Title: [What is the best way to get a brand/department on board to use your service?](https://www.g2.com/discussions/34583-what-is-the-best-way-to-get-a-brand-department-on-board-to-use-your-service) — 1 comment
  > **Top comment:** "Hi - our Stories site has a couple of resources that may help you and your team:
https://stories.photoshelter.com/need-digital-asset-management-tips/..."
- Title: [Are you considering the Capture One plugin ? The idea was proposed 5 years ago in your forum](https://www.g2.com/discussions/34275-are-you-considering-the-capture-one-plugin-the-idea-was-proposed-5-years-ago-in-your-forum) — 1 comment, 1 upvote
  > **Top comment:** "Hi Luis! Thanks for your question about future plugins. We are always looking to improve our product to best meet the needs of our clients! Please reach out..."
- Title: [I've submitted a series of 'wish list' of features and improvements. How can we track if these are being implemented, considered or dismissed?](https://www.g2.com/discussions/27054-i-ve-submitted-a-series-of-wish-list-of-features-and-improvements-how-can-we-track-if-these-are-being-implemented-considered-or-dismissed) — 1 comment
  > **Top comment:** "Hi Gustavo,

Thanks for reaching out with some suggestions for improvements! Please contact me at jseibels@photoshelter.com and I will be sure to get you..."
- Title: [What is the roadmap plan for 2020?](https://www.g2.com/discussions/what-is-the-roadmap-plan-for-2020) — 1 comment, 1 upvote
  > **Top comment:** "Hi Shana,

Thanks for your comment and interest in beta testing new features! Please reach out to me at jseibels@photoshelter.com and I will be sure to put..."

### SmugMug

- Title: [What labs does SmugMug use?](https://www.g2.com/discussions/what-labs-does-smugmug-use) — 1 comment *(includes official response)*
  > **Top comment:** "We partner with some of the best labs in the world--Bay Photo, WHCC, and Loxley Colour. Check out our products page to learn more about the prints and gift..."
- Title: [Which is Better Flickr or SmugMug?](https://www.g2.com/discussions/which-is-better-flickr-or-smugmug) — 1 comment *(includes official response)*
  > **Top comment:** "We believe that both are excellent services and platforms--just for different reasons. If you're looking for an incredibly safe, inclusive, and engaging..."
- Title: [What is SmugMug used for?](https://www.g2.com/discussions/what-is-smugmug-used-for) — 1 comment *(includes official response)*
  > **Top comment:** "SmugMug is the do-it-all platform for photographers who need to manage their entire catalog of photos, even RAWs, from anywhere. You can build a better..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/photoshelter-for-brands-vs-smugmug)