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Compare Persado and VWO Testing 
Featured Products
At a Glance
Market Segments
Mid-Market (50.0% of reviews)
Mid-Market (56.6% of reviews)
Entry-Level Pricing
No pricing available
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Persado
Star Rating
(14)4.3 out of 5
Market Segments
Mid-Market (50.0% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
No pricing available
Learn more about PersadoVWO Testing
Star Rating
(926)4.4 out of 5
Market Segments
Mid-Market (56.6% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that VWO Testing excels in user-friendliness, with many users highlighting its intuitive visual editor that simplifies the process of creating A/B tests, making it accessible even for those without coding skills.
- Users say that while VWO Testing offers a robust set of features for conversion optimization, some find the setup process straightforward and appreciate the clear insights provided, which enhance their testing experience.
- According to verified reviews, Persado stands out for its data-driven messaging capabilities, helping users craft messages that resonate with their target audiences, which leads to improved engagement and conversion rates.
- Reviewers mention that Persado's support team is notably responsive, quickly addressing any issues that arise, which contributes to a positive user experience and helps users maximize the software's potential.
- G2 reviewers highlight that while VWO Testing has a larger volume of reviews, indicating a broader user base, Persado's smaller number of reviews still reflects a solid satisfaction level, with a commendable star rating that shows users appreciate its effectiveness.
- Users report that both platforms have their strengths, with VWO Testing being praised for its ease of use and setup, while Persado is recognized for its ability to generate dynamic content that aligns well with customer needs, showcasing the unique advantages each tool offers.
Pricing
Entry-Level Pricing
Persado
No pricing availableVWO Testing
GROWTH
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Get started with experimenting to optimize your user experiences.
- Create A/B, MVT, and Split Tests powered by SmartStats.
- Perform advanced targeting for A/B, MVT, and split testing.
- Perform A/B, MVT, and split testing for mobile websites.
Free Trial
Persado
No trial information availableVWO Testing
Free Trial is available
Ratings
Meets Requirements
7.9
13
8.5
793
Ease of Use
8.8
13
8.3
802
Ease of Setup
Not enough data
8.6
524
Ease of Admin
Not enough data
8.7
363
Quality of Support
9.2
11
9.0
765
Has the product been a good partner in doing business?
Not enough data
8.9
360
Product Direction (% positive)
8.2
13
9.0
789
Features by Category
Visitor Behavior
Not enough data
8.2
76
Not enough data
8.2
74
Not enough data
7.6
67
Templates
Not enough data
7.5
68
Not enough data
8.0
74
Not enough data
8.4
72
Personalization
Not enough data
7.6
68
Not enough data
7.9
63
Not enough data
7.0
63
Not enough data
6.8
60
Not enough data
7.0
63
Not enough data
6.9
60
Not enough data
9.0
78
Not enough data
7.7
61
Multichannel
Not enough data
7.7
69
Not enough data
5.5
56
Not enough data
7.4
61
Administration
Not enough data
7.5
60
Not enough data
8.2
73
Not enough data
7.5
70
Not enough data
7.7
69
Agentic AI - E-Commerce Personalization
Not enough data
7.2
10
Not enough data
8.0
10
Segmentation
Not enough data
8.8
11
Not enough data
7.9
8
Targeting
Not enough data
8.7
10
Not enough data
8.3
10
Triggered Content
Not enough data
8.8
7
Not enough data
Not enough data
Not enough data
7.7
5
Personalized Content
Not enough data
7.7
5
Not enough data
Not enough data
Not enough data
8.5
9
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Ingestion
7.8
6
Not enough data
8.6
6
Not enough data
8.3
6
Not enough data
Presentation
8.1
6
Not enough data
7.5
6
Not enough data
6.9
6
Not enough data
System
8.1
6
Not enough data
6.9
6
Not enough data
8.3
6
Not enough data
9.2
6
Not enough data
Generative AI
8.6
6
Not enough data
Management
Not enough data
7.8
53
Not enough data
7.8
55
Not enough data
8.4
62
Functionality
Not enough data
8.0
57
Not enough data
8.5
65
Not enough data
8.0
62
Computing
Not enough data
8.0
435
Not enough data
6.7
389
Not enough data
7.6
467
Experimental Design
Not enough data
8.4
464
Not enough data
8.6
456
Not enough data
8.2
448
Analytics
Not enough data
8.2
514
Not enough data
7.6
477
Agentic AI - A/B Testing
Not enough data
6.5
79
Not enough data
7.1
78
Not enough data
6.8
78
Not enough data
7.2
78
Agentic AI - Personalization
Not enough data
7.2
13
Not enough data
7.2
13
Not enough data
6.9
13
Not enough data
6.9
13
Not enough data
6.7
13
Not enough data
7.4
13
Variation Testing
Not enough data
9.3
32
Not enough data
8.1
27
Not enough data
8.7
30
Not enough data
8.8
30
Not enough data
8.3
30
Not enough data
8.5
28
Reporting
Not enough data
8.6
29
Not enough data
8.6
32
Personalization
Not enough data
8.3
27
Not enough data
8.1
26
Not enough data
8.5
24
Administration
Not enough data
8.5
24
Not enough data
8.3
22
Not enough data
8.9
29
Not enough data
9.0
28
Categories
Categories
Shared Categories
Persado and VWO Testing are categorized as Personalization
Unique Categories
Persado is categorized as Natural Language Generation (NLG)
VWO Testing is categorized as Feature Management, Personalization Engines, A/B Testing, Mobile App Optimization, and E-Commerce Personalization
Reviews
Reviewers' Company Size
Persado
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
VWO Testing
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
14.3%
Information Technology and Services
14.3%
Wine and Spirits
7.1%
Public Relations and Communications
7.1%
Online Media
7.1%
Other
50.0%
Computer Software
11.7%
Marketing and Advertising
9.9%
Retail
8.3%
Information Technology and Services
6.5%
Leisure, Travel & Tourism
4.6%
Other
58.9%
Alternatives
Discussions
Persado has no discussions with answers
How scalable is Visual Website Optimizer?
1 Comment
BS
I've used VWO on a few different sites and its pretty scablable, as long as the pagetypes align with a URL string, you should be able to test at...Read more
How do I set up click and scrollmaps?
1 Comment
SV
Heatmaps are always-on in VWO Insights. It does not require any configuration. It runs continuously and setup is as simple as a toggle-on. Scrollmaps present...Read more
Will there be any improvement of setting up goals?
1 Comment
SV
A general ‘add to cart’ goal can be setup and segmented based on conversion URL to narrow down to the specific product was added to cart. The list of...Read more
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