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Compare Persado and VWO Testing 
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At a Glance
Market Segments
Mid-Market (50.0% of reviews)
Mid-Market (56.5% of reviews)
Entry-Level Pricing
No pricing available
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Persado
Star Rating
(14)4.3 out of 5
Market Segments
Mid-Market (50.0% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
No pricing available
Learn more about PersadoVWO Testing
Star Rating
(927)4.4 out of 5
Market Segments
Mid-Market (56.5% of reviews)
Pros & Cons
Entry-Level Pricing
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Free Trial is available
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that VWO Testing excels in A/B Testing with a score of 9.0, highlighting its robust capabilities in experimental design, while Persado's A/B Testing score is also strong at 9.3, but users mention that it focuses more on personalized messaging rather than traditional testing methods.
- Reviewers mention that VWO Testing offers a user-friendly WYSIWYG editor with a score of 8.4, making it easier for non-technical users to create and modify tests, whereas Persado's drag-and-drop functionality received a lower score of 6.9, indicating some limitations in ease of use.
- G2 users highlight VWO Testing's strong reporting and analytics features, scoring 8.2, which provide detailed insights into user behavior and test performance. In contrast, Persado's reporting capabilities, while decent at 8.3, are noted to be less comprehensive in terms of visual data representation.
- Users on G2 report that VWO Testing's customer support is highly rated at 8.9, with many reviewers praising the responsiveness and helpfulness of the support team. Conversely, Persado's support is also strong at 9.2, but some users mention that response times can vary.
- Reviewers mention that VWO Testing shines in its multivariate testing capabilities with a score of 8.5, allowing for more complex experiments, while Persado focuses more on personalized content generation, which some users feel may limit its testing versatility.
- Users say that VWO Testing's ease of setup is rated at 8.5, making it accessible for teams looking to implement quickly, while Persado does not provide a specific score for ease of setup, leading some users to express concerns about potential onboarding challenges.
Pricing
Entry-Level Pricing
Persado
No pricing availableVWO Testing
GROWTH
Contact Us
Get started with experimenting to optimize your user experiences.
- Create A/B, MVT, and Split Tests powered by SmartStats.
- Perform advanced targeting for A/B, MVT, and split testing.
- Perform A/B, MVT, and split testing for mobile websites.
Free Trial
Persado
No trial information availableVWO Testing
Free Trial is available
Ratings
Meets Requirements
7.9
13
8.5
794
Ease of Use
8.8
13
8.3
803
Ease of Setup
Not enough data
8.6
525
Ease of Admin
Not enough data
8.7
363
Quality of Support
9.2
11
9.0
766
Has the product been a good partner in doing business?
Not enough data
8.9
360
Product Direction (% positive)
8.2
13
9.0
790
Features by Category
Visitor Behavior
Not enough data
8.2
76
Not enough data
8.2
74
Not enough data
7.6
67
Templates
Not enough data
7.5
68
Not enough data
8.0
74
Not enough data
8.4
72
Personalization
Not enough data
7.6
68
Not enough data
7.9
63
Not enough data
7.0
63
Not enough data
6.8
60
Not enough data
7.0
63
Not enough data
6.9
60
Not enough data
9.0
78
Not enough data
7.7
61
Multichannel
Not enough data
7.7
69
Not enough data
5.5
56
Not enough data
7.4
61
Administration
Not enough data
7.5
60
Not enough data
8.2
73
Not enough data
7.5
70
Not enough data
7.7
69
Agentic AI - E-Commerce Personalization
Not enough data
7.2
10
Not enough data
8.0
10
Segmentation
Not enough data
8.8
11
Not enough data
7.9
8
Targeting
Not enough data
8.7
10
Not enough data
8.3
10
Triggered Content
Not enough data
8.8
7
Not enough data
Not enough data
Not enough data
7.7
5
Personalized Content
Not enough data
7.7
5
Not enough data
Not enough data
Not enough data
8.5
9
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Ingestion
7.8
6
Not enough data
8.6
6
Not enough data
8.3
6
Not enough data
Presentation
8.1
6
Not enough data
7.5
6
Not enough data
6.9
6
Not enough data
System
8.1
6
Not enough data
6.9
6
Not enough data
8.3
6
Not enough data
9.2
6
Not enough data
Generative AI
8.6
6
Not enough data
Management
Not enough data
7.8
53
Not enough data
7.8
55
Not enough data
8.4
62
Functionality
Not enough data
8.0
57
Not enough data
8.5
65
Not enough data
8.0
62
Computing
Not enough data
8.0
435
Not enough data
6.7
389
Not enough data
7.6
467
Experimental Design
Not enough data
8.4
464
Not enough data
8.6
456
Not enough data
8.2
448
Analytics
Not enough data
8.2
514
Not enough data
7.6
477
Agentic AI - A/B Testing
Not enough data
6.5
79
Not enough data
7.1
78
Not enough data
6.8
78
Not enough data
7.2
78
Agentic AI - Personalization
Not enough data
7.2
13
Not enough data
7.2
13
Not enough data
6.9
13
Not enough data
6.9
13
Not enough data
6.7
13
Not enough data
7.4
13
Variation Testing
Not enough data
9.3
32
Not enough data
8.1
27
Not enough data
8.7
30
Not enough data
8.8
30
Not enough data
8.3
30
Not enough data
8.5
28
Reporting
Not enough data
8.6
29
Not enough data
8.6
32
Personalization
Not enough data
8.3
27
Not enough data
8.1
26
Not enough data
8.5
24
Administration
Not enough data
8.5
24
Not enough data
8.3
22
Not enough data
8.9
29
Not enough data
9.0
28
Categories
Categories
Shared Categories
Persado and VWO Testing are categorized as Personalization
Unique Categories
Persado is categorized as Natural Language Generation (NLG)
VWO Testing is categorized as Feature Management, Personalization Engines, A/B Testing, Mobile App Optimization, and E-Commerce Personalization
Reviews
Reviewers' Company Size
Persado
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
VWO Testing
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
14.3%
Information Technology and Services
14.3%
Wine and Spirits
7.1%
Public Relations and Communications
7.1%
Online Media
7.1%
Other
50.0%
Computer Software
11.7%
Marketing and Advertising
9.9%
Retail
8.3%
Information Technology and Services
6.5%
Leisure, Travel & Tourism
4.6%
Other
58.9%
Alternatives
Discussions
Persado has no discussions with answers
How scalable is Visual Website Optimizer?
1 Comment
BS
I've used VWO on a few different sites and its pretty scablable, as long as the pagetypes align with a URL string, you should be able to test at...Read more
How do I set up click and scrollmaps?
1 Comment
SV
Heatmaps are always-on in VWO Insights. It does not require any configuration. It runs continuously and setup is as simple as a toggle-on. Scrollmaps present...Read more
Will there be any improvement of setting up goals?
1 Comment
SV
A general ‘add to cart’ goal can be setup and segmented based on conversion URL to narrow down to the specific product was added to cart. The list of...Read more
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