# Backstory vs GTM Workspace - Powered by ZoomInfo Comparison
---
## AI Generated Summary
- **G2 reviewers report** that ZoomInfo Sales excels in providing **real-time data** on a vast network of companies, which is crucial for sales teams looking to connect with the right decision-makers. Users appreciate the platform's ability to create precise lists of potential customers using various filters, enhancing their lead generation efforts.
- **Users say** that Backstory is generally **easy to use** and significantly reduces manual data entry in Salesforce, which many find to be a major productivity boost. The automatic logging of emails and contacts has been highlighted as a particularly useful feature for teams aiming to streamline their sales processes.
- **Reviewers mention** that ZoomInfo Sales has a much higher overall satisfaction score compared to Backstory, indicating a stronger performance in user experience and support. Users have noted the platform's comprehensive nature, which aids in analyzing team sales effectively.
- **According to verified reviews** , Backstory shines in its **quality of support** , receiving high marks from users who appreciate the assistance they receive. This aspect is crucial for teams that rely on timely help to navigate challenges in their sales processes.
- **G2 reviewers highlight** that while both platforms offer valuable insights, ZoomInfo Sales provides a more extensive range of **market insights** that users find essential for making informed decisions. The platform's ability to deliver up-to-date information is frequently praised, making it a preferred choice for many sales professionals.
- **Users report** that Backstory's **intuitive interface** and user-friendly design make it accessible for teams, but some feel it lacks the depth of features that ZoomInfo Sales offers. This difference can impact how effectively teams can leverage the software for their specific sales strategies.



| | Backstory | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Star Rating** | 4.5 out of 5 | 4.5 out of 5 | 
| **Total Reviews** | 630 | 9,108 | 
| **Largest Market Segment** | Enterprise (54.1% of reviews) | Mid-Market (48.3% of reviews) | 
| **Entry Level Price** | No pricing available | Contact Us 1 Seat | 

---
## Top Pros & Cons

### Backstory

Pros:
- Helpful (3 reviews)
- CRM Integration (2 reviews)


### GTM Workspace - Powered by ZoomInfo

Pros:
- Contact Information (413 reviews)
- Ease of Use (403 reviews)

Cons:
- Inaccurate Data (232 reviews)
- Outdated Data (232 reviews)

---
## Ratings Comparison
| Rating | Backstory | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
  | **Meets Requirements** | 8.8 (413 reviews) | 8.7 (7432 reviews) | 
  | **Ease of Use** | 8.9 (415 reviews) | 8.8 (7514 reviews) | 
  | **Ease of Setup** | 8.3 (82 reviews) | 8.9 (2259 reviews) | 
  | **Ease of Admin** | 8.3 (85 reviews) | 8.7 (1488 reviews) | 
  | **Quality of Support** | 9.1 (330 reviews) | 8.7 (6641 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.4 (87 reviews) | 8.6 (1504 reviews) | 
  | **Product Direction (% positive)** | 8.0 (353 reviews) | 8.7 (7189 reviews) | 

---
## Pricing

### Backstory

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

### GTM Workspace - Powered by ZoomInfo

#### Entry-Level Pricing

Plan: ZoomInfo Professional

Price: Contact Us 1 Seat

Description: Take prospecting to the next level with best in class contact & company data.

Key Features:
- Comprehensive contact & company profiles
- Quick/advanced search and exporting
- Mobile numbers & business email

[Browse all 3 editions](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Sales Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Backstory** | N/A | N/A |
| **GTM Workspace - Powered by ZoomInfo** | 8.0/10 | 4709 |

#### Data Availability

| Feature | Backstory | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Contact Data Availability** | Not enough data | 8.3 (4361 reviews) ✓ Verified | 
| **Company Data Availability** | Not enough data | 8.5 (4292 reviews) ✓ Verified | 
| **Industry Research Availability** | Not enough data | 8.2 (2915 reviews) ✓ Verified | 
| **Technographic Data Availability** | Not enough data | 7.9 (418 reviews) | 

#### Data Accuracy

| Feature | Backstory | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Contact Data Accuracy** | Not enough data | 7.7 (4351 reviews) ✓ Verified | 
| **Company Data Accuracy** | Not enough data | 8.2 (4249 reviews) ✓ Verified | 
| **Technographic Data Accuracy** | Not enough data | 7.9 (404 reviews) | 

#### Agentic AI - Sales Intelligence

| Feature | Backstory | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.3 (132 reviews) | 
| **Cross-system Integration** | Not enough data | 7.6 (131 reviews) | 
| **Adaptive Learning** | Not enough data | 7.3 (132 reviews) | 
| **Natural Language Interaction** | Not enough data | 7.3 (134 reviews) | 
| **Proactive Assistance** | Not enough data | 7.3 (131 reviews) | 
| **Decision Making** | Not enough data | 7.5 (132 reviews) | 

#### Platform

| Feature | Backstory | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Internationalization** | Not enough data | 7.8 (427 reviews) | 
| **User, Role, and Access Management** | Not enough data | 8.6 (1320 reviews) ✓ Verified | 
| **Performance and Reliability** | Not enough data | 8.6 (1628 reviews) ✓ Verified | 
| **Reporting/Dashboards** | Not enough data | 8.2 (1365 reviews) ✓ Verified | 
| **Mobile User Support** | Not enough data | 7.7 (1055 reviews) ✓ Verified | 
| **APIs** | Not enough data | 8.2 (1238 reviews) ✓ Verified | 

#### Features

| Feature | Backstory | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Lead Builder** | Not enough data | 8.4 (3443 reviews) ✓ Verified | 
| **Integration to CRM/Marketing Automation** | Not enough data | 8.4 (3452 reviews) ✓ Verified | 
| **Data Cleaning/Enrichment** | Not enough data | 8.0 (3176 reviews) ✓ Verified | 
| **Data Segmentation/Filtering** | Not enough data | 8.3 (3477 reviews) ✓ Verified | 
| **Search** | Not enough data | 8.6 (4207 reviews) ✓ Verified | 
| **News/People Alerts** | Not enough data | 8.1 (3345 reviews) ✓ Verified | 
| **Connections** | Not enough data | Feature Not Available | 
| **Reporting** | Not enough data | 8.0 (2705 reviews) ✓ Verified | 
| **Messaging** | Not enough data | 7.8 (1247 reviews) ✓ Verified | 

### Account Data Management

| Product | Score | Reviews |
|---|---|---|
| **Backstory** | 8.7/10 | 119 |
| **GTM Workspace - Powered by ZoomInfo** | 8.0/10 | 1537 |

#### Lead Intelligence

| Feature | Backstory | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Market Insights ** | 8.6 (68 reviews) | 8.6 (1266 reviews) ✓ Verified | 
| **Account-level Insights ** | 8.5 (87 reviews) | 8.7 (1294 reviews) | 
| **Lead Analysis ** | Feature Not Available | 8.6 (1276 reviews) | 

#### Lead Management

| Feature | Backstory | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Segmentation ** | 8.6 (67 reviews) | 8.6 (1252 reviews) | 
| **Predictive Scoring ** | 8.5 (68 reviews) | 8.3 (1216 reviews) | 
| **Account Identification ** | 8.6 (69 reviews) | 8.8 (1306 reviews) | 

#### Marketing Campaigns

| Feature | Backstory | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Omni-Channel Tracking ** | Feature Not Available | 8.0 (1100 reviews) | 
| **Revenue Planning ** | Feature Not Available | 7.8 (1092 reviews) | 
| **Media Attribution ** | 8.7 (46 reviews) | 7.8 (1047 reviews) | 
| **Opportunity Timeline ** | 8.6 (72 reviews) ✓ Verified | 8.0 (1093 reviews) | 
| **Customization ** | 8.7 (58 reviews) | 8.3 (1144 reviews) | 

#### Campaign Execution

| Feature | Backstory | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Website Personalization ** | Feature Not Available | 8.0 (1063 reviews) | 
| **Prioritized Accounts ** | 9.0 (71 reviews) | 8.6 (1203 reviews) | 
| **Trending Accounts ** | 8.9 (69 reviews) | 8.5 (1187 reviews) | 
| **Email Campaigns ** | 9.0 (55 reviews) | 8.3 (1144 reviews) | 

#### Agentic AI - Account Data Management

| Feature | Backstory | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Autonomous Task Execution** | Feature Not Available | 7.5 (31 reviews) | 
| **Cross-system Integration** | Not enough data | 7.4 (31 reviews) | 
| **Adaptive Learning** | Not enough data | 7.2 (31 reviews) | 
| **Proactive Assistance** | Feature Not Available | 7.2 (30 reviews) | 
| **Decision Making** | Not enough data | 7.2 (30 reviews) | 

### Lead Generation

| Product | Score | Reviews |
|---|---|---|
| **Backstory** | N/A | N/A |
| **GTM Workspace - Powered by ZoomInfo** | N/A | N/A |

#### Lead Generation

| Feature | Backstory | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Lead Builder** | Not enough data | Not enough data | 
| **CRM Integration** | Not enough data | Not enough data | 
| **Marketing Automation Integration** | Not enough data | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | 
| **Data Import & Export Tools** | Not enough data | Not enough data | 

### AI Sales Assistant

| Product | Score | Reviews |
|---|---|---|
| **Backstory** | 8.9/10 | 85 |
| **GTM Workspace - Powered by ZoomInfo** | 8.1/10 | 586 |

#### Lead Facilitation

| Feature | Backstory | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Customer-facing Chatbot** | Not enough data | 8.0 (333 reviews) | 
| **Lead Qualification** | Feature Not Available | 8.6 (466 reviews) ✓ Verified | 
| **Lead Follow-up** | Feature Not Available | 8.5 (462 reviews) | 
| **Meeting Scheduling ** | Feature Not Available | 8.0 (435 reviews) ✓ Verified | 

#### Organization

| Feature | Backstory | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Opportunity and Pipeline Management ** | 9.0 (54 reviews) ✓ Verified | 8.3 (450 reviews) | 
| **Data Entry** | 9.0 (54 reviews) ✓ Verified | 8.5 (471 reviews) | 
| **Integrations / APIs** | 8.8 (52 reviews) ✓ Verified | 8.5 (460 reviews) ✓ Verified | 

#### Performance Analysis

| Feature | Backstory | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Coaching ** | 9.0 (57 reviews) ✓ Verified | 8.3 (454 reviews) | 
| **Peformance Tracking** | 9.0 (64 reviews) ✓ Verified | 8.3 (449 reviews) ✓ Verified | 

#### Sales Analysis

| Feature | Backstory | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **ROI Forecasting ** | 8.8 (46 reviews) ✓ Verified | 8.0 (440 reviews) | 
| **Sales Forecasting ** | 9.0 (55 reviews) ✓ Verified | 8.3 (450 reviews) | 

#### Generative AI

| Feature | Backstory | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **AI Text Generation** | Not enough data | 7.9 (262 reviews) | 
| **AI Text Summarization** | Not enough data | 7.9 (262 reviews) | 

#### Agentic AI - AI Sales Assistant

| Feature | Backstory | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Autonomous Task Execution** | Feature Not Available | 7.9 (29 reviews) | 
| **Multi-step Planning** | Not enough data | 7.9 (29 reviews) | 
| **Cross-system Integration** | Not enough data | 8.2 (29 reviews) | 
| **Adaptive Learning** | Not enough data | 7.9 (28 reviews) | 
| **Natural Language Interaction** | Not enough data | 7.8 (28 reviews) | 
| **Proactive Assistance** | Feature Not Available | 8.0 (28 reviews) | 
| **Decision Making** | Not enough data | 8.1 (28 reviews) | 

### Sales Engagement

| Product | Score | Reviews |
|---|---|---|
| **Backstory** | N/A | N/A |
| **GTM Workspace - Powered by ZoomInfo** | 8.0/10 | 1021 |

#### Integrated Workflows

| Feature | Backstory | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Task Management** | Not enough data | 8.1 (913 reviews) ✓ Verified | 
| **Email Tracking/Automation** | Not enough data | 8.2 (920 reviews) ✓ Verified | 
| **Calls and Voice** | Not enough data | 7.7 (885 reviews) ✓ Verified | 
| **Other Outreach Options ** | Not enough data | 8.0 (862 reviews) | 
| **CRM Integration** | Not enough data | 8.6 (931 reviews) ✓ Verified | 
| **Calendar** | Not enough data | 7.8 (860 reviews) ✓ Verified | 
| **Shared Records** | Not enough data | 8.1 (878 reviews) | 

#### Repeatability and Reportability

| Feature | Backstory | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Content Management** | Not enough data | 8.3 (889 reviews) ✓ Verified | 
| **Workflow Management** | Not enough data | 8.3 (889 reviews) ✓ Verified | 
| **Workflow Performance** | Not enough data | 8.3 (872 reviews) ✓ Verified | 
| **Sales Coaching and Insights** | Not enough data | 8.1 (868 reviews) | 
| **Gamification** | Not enough data | 7.4 (819 reviews) | 

#### AI and Automation

| Feature | Backstory | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Lead Prioritization** | Not enough data | 8.3 (867 reviews) | 
| **Lead Scoring** | Not enough data | 8.3 (877 reviews) ✓ Verified | 
| **Best Time of Day Scheduling** | Not enough data | 7.9 (826 reviews) | 
| **Buyer Intelligence** | Not enough data | 8.5 (876 reviews) | 
| **Machine Learning** | Not enough data | 7.9 (818 reviews) | 

#### Generative AI

| Feature | Backstory | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **AI Text Generation** | Not enough data | 7.5 (661 reviews) | 

#### Agentic AI - Sales Engagement

| Feature | Backstory | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.8 (59 reviews) | 
| **Multi-step Planning** | Not enough data | 8.1 (59 reviews) | 
| **Cross-system Integration** | Not enough data | 8.0 (58 reviews) | 
| **Adaptive Learning** | Not enough data | 7.9 (59 reviews) | 
| **Natural Language Interaction** | Not enough data | 7.8 (58 reviews) | 
| **Proactive Assistance** | Not enough data | 7.8 (57 reviews) | 
| **Decision Making** | Not enough data | 8.0 (59 reviews) | 

### Auto Dialer

| Product | Score | Reviews |
|---|---|---|
| **Backstory** | N/A | N/A |
| **GTM Workspace - Powered by ZoomInfo** | 8.5/10 | 133 |

#### Dialing Options

| Feature | Backstory | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Preview Dialing** | Not enough data | 8.9 (118 reviews) ✓ Verified | 
| **Progressive Dialing** | Not enough data | 8.7 (118 reviews) ✓ Verified | 
| **Predictive Dialing** | Not enough data | Not enough data | 

#### Agent Tools

| Feature | Backstory | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Whisper Coaching ** | Not enough data | Feature Not Available | 
| **Callback Scheduling ** | Not enough data | 8.5 (113 reviews) ✓ Verified | 
| **Call Recording ** | Not enough data | 8.4 (109 reviews) ✓ Verified | 

#### Automation

| Feature | Backstory | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Voice Activity Detection** | Not enough data | 8.3 (100 reviews) | 
| **Interactive Voice Response (IVR)** | Not enough data | Feature Not Available | 
| **Call Scrubbing** | Not enough data | 8.5 (103 reviews) | 

#### Agentic AI - Auto Dialer

| Feature | Backstory | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 

#### AI Capabilities - Auto Dialer

| Feature | Backstory | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Call Prioritization and List Optimization** | Not enough data | Not enough data | 
| **Compliance Monitoring** | Not enough data | Not enough data | 
| **Speech Analytics and Sentiment Analysis** | Not enough data | Not enough data | 

### Org Chart

| Product | Score | Reviews |
|---|---|---|
| **Backstory** | 8.8/10 | 34 |
| **GTM Workspace - Powered by ZoomInfo** | N/A | N/A |

#### Logistics

| Feature | Backstory | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Integration** | Feature Not Available | Not enough data | 
| **Analytics** | Feature Not Available | Not enough data | 
| **Export** | Feature Not Available | Not enough data | 
| **Upload** | Feature Not Available | Not enough data | 
| **Employee Directory** | Feature Not Available | Not enough data | 

#### Editing & Design

| Feature | Backstory | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Drag-and-Drop** | 9.2 (11 reviews) | Not enough data | 
| **Update** | 9.4 (13 reviews) | Not enough data | 
| **Customize** | 8.6 (16 reviews) | Not enough data | 
| **Details** | 9.0 (16 reviews) | Not enough data | 
| **Restructure** | 8.7 (10 reviews) | Not enough data | 

#### Agentic AI - Org Chart

| Feature | Backstory | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Cross-system Integration** | Feature Not Available | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

### Buyer Intent Data Providers

| Product | Score | Reviews |
|---|---|---|
| **Backstory** | N/A | N/A |
| **GTM Workspace - Powered by ZoomInfo** | 8.3/10 | 1165 |

#### Data Availability

| Feature | Backstory | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Contact Data Availability** | Not enough data | 8.4 (1049 reviews) | 
| **Account Data Availability** | Not enough data | 8.6 (1048 reviews) | 
| **Offline Data** | Not enough data | 7.7 (706 reviews) | 

#### Platform Additional Functionality

| Feature | Backstory | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Integrations** | Not enough data | 8.7 (1013 reviews) | 
| **Topic Customization** | Not enough data | 8.4 (756 reviews) | 
| **Natural Language Processing (NLP)** | Not enough data | 8.0 (701 reviews) | 
| **Alerts** | Not enough data | 8.5 (783 reviews) | 
| **Real-time Intent** | Not enough data | 8.3 (793 reviews) | 

### Customer Revenue Optimization

| Product | Score | Reviews |
|---|---|---|
| **Backstory** | 8.9/10 | 72 |
| **GTM Workspace - Powered by ZoomInfo** | N/A | N/A |

#### Sales Team

| Feature | Backstory | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Flexible Sales Process** | 9.0 (42 reviews) | Not enough data | 
| **Training Mode** | 8.8 (39 reviews) | Not enough data | 
| **Playbooks** | 8.9 (40 reviews) | Not enough data | 

#### Intelligence

| Feature | Backstory | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Opportunity Identification** | 9.1 (41 reviews) | Not enough data | 
| **Zero-touch Renewals** | Feature Not Available | Not enough data | 
| **Smart Content** | 9.0 (39 reviews) | Not enough data | 

#### Mapping

| Feature | Backstory | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Multiple Org Charts** | 8.9 (45 reviews) | Not enough data | 
| **Stakeholder Roles** | 8.9 (40 reviews) | Not enough data | 

#### Agentic AI - Customer Revenue Optimization

| Feature | Backstory | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Autonomous Task Execution** | Feature Not Available | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Feature Not Available | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Lead Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Backstory** | N/A | N/A |
| **GTM Workspace - Powered by ZoomInfo** | 8.4/10 | 1424 |

#### Lead Intelligence

| Feature | Backstory | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Lead Validation** | Not enough data | 8.6 (1292 reviews) | 
| **Lead Enrichment** | Not enough data | 8.6 (1277 reviews) ✓ Verified | 
| **Lead Quality** | Not enough data | 8.5 (1319 reviews) ✓ Verified | 
| **Lead Analysis** | Not enough data | 8.5 (1243 reviews) | 
| **Browser Extension** | Not enough data | 8.7 (1267 reviews) | 

#### Agentic AI - Lead Intelligence

| Feature | Backstory | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Cross-system Integration** | Not enough data | 7.7 (83 reviews) | 

### Lead Capture

| Product | Score | Reviews |
|---|---|---|
| **Backstory** | N/A | N/A |
| **GTM Workspace - Powered by ZoomInfo** | 8.4/10 | 1641 |

#### Lead Monitoring

| Feature | Backstory | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Features** | Not enough data | 8.8 (1418 reviews) ✓ Verified | 
| **Performance** | Not enough data | 8.7 (1346 reviews) ✓ Verified | 
| **Identification** | Not enough data | 8.5 (1317 reviews) ✓ Verified | 

#### Agentic AI - Lead Capture

| Feature | Backstory | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Cross-system Integration** | Not enough data | 7.8 (55 reviews) | 
| **Proactive Assistance** | Not enough data | 7.7 (55 reviews) | 

#### Data Capture

| Feature | Backstory | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Mobile** | Not enough data | 8.0 (902 reviews) | 
| **Websites** | Not enough data | 8.6 (1281 reviews) ✓ Verified | 
| **Social Media** | Not enough data | 8.1 (1206 reviews) ✓ Verified | 
| **Data** | Not enough data | 8.6 (1338 reviews) ✓ Verified | 

#### Analytics

| Feature | Backstory | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Export/Import** | Not enough data | 8.8 (1434 reviews) ✓ Verified | 
| **Reporting** | Not enough data | 8.5 (1316 reviews) ✓ Verified | 

#### Customization

| Feature | Backstory | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Forms** | Not enough data | 8.2 (1159 reviews) ✓ Verified | 
| **Personalization** | Not enough data | 8.2 (1209 reviews) ✓ Verified | 
| **Templates** | Not enough data | 8.1 (1179 reviews) ✓ Verified | 
| **Integration** | Not enough data | 8.7 (1361 reviews) ✓ Verified | 

### Market Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Backstory** | N/A | N/A |
| **GTM Workspace - Powered by ZoomInfo** | 8.3/10 | 919 |

#### Data collection

| Feature | Backstory | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Natural Language Processing (NLP)** | Not enough data | 8.1 (642 reviews) | 
| **Data Sources** | Not enough data | 8.5 (767 reviews) ✓ Verified | 
| **Custom Research Sources** | Not enough data | 8.5 (755 reviews) ✓ Verified | 
| **Lead Enrichment** | Not enough data | 8.7 (792 reviews) ✓ Verified | 
| **Advanced Data Collection** | Not enough data | 8.7 (773 reviews) ✓ Verified | 

#### Segment Trending

| Feature | Backstory | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Web** | Not enough data | 8.3 (702 reviews) ✓ Verified | 
| **Social** | Not enough data | 8.1 (669 reviews) | 
| **Benchmarks** | Not enough data | 8.1 (654 reviews) ✓ Verified | 
| **Finance ** | Not enough data | 8.0 (676 reviews) | 

#### Analysis

| Feature | Backstory | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Custom Dashboards** | Not enough data | 8.2 (700 reviews) | 
| **Reports** | Not enough data | 8.5 (737 reviews) ✓ Verified | 
| **Integrations** | Not enough data | 8.6 (759 reviews) ✓ Verified | 

#### Platform

| Feature | Backstory | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Search** | Not enough data | 8.8 (828 reviews) ✓ Verified | 
| **User, Role, And Access Management** | Not enough data | 8.7 (775 reviews) ✓ Verified | 
| **Mobile User Support** | Not enough data | 7.9 (670 reviews) ✓ Verified | 
| **Alerts** | Not enough data | 8.4 (748 reviews) ✓ Verified | 
| **Collaboration** | Not enough data | 8.3 (703 reviews) ✓ Verified | 
| **Compliance** | Not enough data | 8.4 (696 reviews) ✓ Verified | 

#### Agentic AI - Market Intelligence

| Feature | Backstory | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Cross-system Integration** | Not enough data | 7.5 (35 reviews) | 
| **Proactive Assistance** | Not enough data | 7.3 (36 reviews) | 

### Revenue Operations & Intelligence (RO&I)

| Product | Score | Reviews |
|---|---|---|
| **Backstory** | 8.6/10 | 57 |
| **GTM Workspace - Powered by ZoomInfo** | N/A | N/A |

#### Revenue Sourcing and Forecasting

| Feature | Backstory | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Revenue History** | 8.9 (27 reviews) | Not enough data | 
| **Pipeline Management** | 9.0 (37 reviews) | Not enough data | 
| **Dashboard Analytics** | 8.8 (36 reviews) | Not enough data | 
| **Multi-Device Data Visualization** | 8.9 (25 reviews) | Not enough data | 
| **Data Segmentation** | 8.7 (29 reviews) | Not enough data | 
| **Predictive Forecasting** | 7.5 (6 reviews) | Not enough data | 
| **Revenue Operations Cadence** | 7.6 (7 reviews) | Not enough data | 

#### CRM Data Enrichment

| Feature | Backstory | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Calendar Sync** | 9.2 (36 reviews) | Not enough data | 
| **Email Activity Capture** | 9.1 (39 reviews) | Not enough data | 
| **Conversation Intelligence** | 9.3 (35 reviews) | Not enough data | 
| **Marketing Leads** | 9.3 (29 reviews) | Not enough data | 
| **Contact Capture** | 8.0 (9 reviews) | Not enough data | 

#### Account Management

| Feature | Backstory | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Nonengaged Accounts** | 8.9 (35 reviews) | Not enough data | 
| **Account optimization** | Feature Not Available | Not enough data | 
| **Historical Patterns** | 9.1 (33 reviews) | Not enough data | 
| **Rep Performance** | 9.0 (38 reviews) | Not enough data | 
| **Account Engagement** | 7.8 (10 reviews) | Not enough data | 
| **Historical Win/Loss Patterns** | 7.7 (5 reviews) | Not enough data | 

#### Agentic AI - Revenue Operations & Intelligence (RO&I)

| Feature | Backstory | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Autonomous Task Execution** | Feature Not Available | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Feature Not Available | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Email Verification

| Product | Score | Reviews |
|---|---|---|
| **Backstory** | N/A | N/A |
| **GTM Workspace - Powered by ZoomInfo** | 7.7/10 | 632 |

#### Generative AI

| Feature | Backstory | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **AI Text Generation** | Not enough data | 7.7 (614 reviews) | 
| **AI Text-to-Speech** | Not enough data | 7.4 (612 reviews) | 

#### Agentic AI - Email Verification

| Feature | Backstory | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Decision Making** | Not enough data | 8.1 (63 reviews) | 

### Lead Mining

| Product | Score | Reviews |
|---|---|---|
| **Backstory** | N/A | N/A |
| **GTM Workspace - Powered by ZoomInfo** | 7.1/10 | 68 |

#### Agentic AI - Lead Mining

| Feature | Backstory | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Cross-system Integration** | Not enough data | 7.1 (63 reviews) | 
| **Proactive Assistance** | Not enough data | 7.0 (64 reviews) | 

### Visitor Identification

| Product | Score | Reviews |
|---|---|---|
| **Backstory** | N/A | N/A |
| **GTM Workspace - Powered by ZoomInfo** | 8.0/10 | 26 |

#### Agentic AI - Visitor Identification

| Feature | Backstory | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Cross-system Integration** | Not enough data | 8.1 (24 reviews) | 

### Salesforce AppExchange Apps

| Product | Score | Reviews |
|---|---|---|
| **Backstory** | N/A | N/A |
| **GTM Workspace - Powered by ZoomInfo** | 7.9/10 | 13 |

#### Agentic AI - Salesforce AppExchange Apps

| Feature | Backstory | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.0 (11 reviews) | 
| **Multi-step Planning** | Not enough data | 7.4 (11 reviews) | 
| **Cross-system Integration** | Not enough data | 7.4 (11 reviews) | 
| **Adaptive Learning** | Not enough data | 7.0 (11 reviews) | 
| **Natural Language Interaction** | Not enough data | 7.1 (11 reviews) | 
| **Proactive Assistance** | Not enough data | 7.1 (11 reviews) | 
| **Decision Making** | Not enough data | 7.1 (11 reviews) | 

### Sales Performance Management

| Product | Score | Reviews |
|---|---|---|
| **Backstory** | 8.7/10 | 228 |
| **GTM Workspace - Powered by ZoomInfo** | N/A | N/A |

#### Agentic AI - Sales Performance Management

| Feature | Backstory | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

#### Incentives

| Feature | Backstory | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Badges** | 8.6 (82 reviews) | Not enough data | 
| **Triggers** | 8.6 (91 reviews) | Not enough data | 
| **Commission Calculator** | 8.3 (55 reviews) ✓ Verified | Not enough data | 
| **Leaderboards** | 8.9 (119 reviews) | Not enough data | 

#### Personalization

| Feature | Backstory | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Profiles** | 8.7 (102 reviews) | Not enough data | 
| **Custom Reports** | 8.9 (141 reviews) ✓ Verified | Not enough data | 
| **Dashboards** | 9.0 (166 reviews) ✓ Verified | Not enough data | 
| **Goal Setting** | 8.7 (112 reviews) ✓ Verified | Not enough data | 

#### Administrative

| Feature | Backstory | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Integration** | 8.9 (139 reviews) ✓ Verified | Not enough data | 
| **Employee Structure** | 8.7 (107 reviews) ✓ Verified | Not enough data | 
| **Behavior Monitoring** | 8.7 (112 reviews) | Not enough data | 

### Email Tracking

| Product | Score | Reviews |
|---|---|---|
| **Backstory** | N/A | N/A |
| **GTM Workspace - Powered by ZoomInfo** | 8.5/10 | 567 |

#### Agentic AI - Email Tracking

| Feature | Backstory | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.3 (23 reviews) | 
| **Multi-step Planning** | Not enough data | 8.1 (24 reviews) | 
| **Cross-system Integration** | Not enough data | 8.3 (24 reviews) | 
| **Adaptive Learning** | Not enough data | 8.2 (24 reviews) | 
| **Natural Language Interaction** | Not enough data | 8.5 (23 reviews) | 
| **Proactive Assistance** | Not enough data | 8.3 (22 reviews) | 
| **Decision Making** | Not enough data | 8.7 (22 reviews) | 

#### Analytics

| Feature | Backstory | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Open Rates** | Not enough data | 8.5 (508 reviews) | 
| **Link Activity** | Not enough data | 8.6 (501 reviews) | 
| **Attachment Activity** | Not enough data | 8.6 (463 reviews) | 

#### Customizations

| Feature | Backstory | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Email Platform Integration** | Not enough data | 8.8 (510 reviews) | 
| **Email Scheduling** | Not enough data | 8.9 (498 reviews) | 
| **Notifications** | Not enough data | 8.7 (515 reviews) | 
| **Email Categorization** | Not enough data | 8.6 (498 reviews) | 
| **Templates** | Not enough data | 8.6 (505 reviews) | 

#### Generative AI

| Feature | Backstory | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **AI Text Generation** | Not enough data | 8.2 (296 reviews) | 

### Sales Analytics

| Product | Score | Reviews |
|---|---|---|
| **Backstory** | 8.7/10 | 144 |
| **GTM Workspace - Powered by ZoomInfo** | N/A | N/A |

#### Agentic AI - Sales Analytics

| Feature | Backstory | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

#### Data Sourcing

| Feature | Backstory | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Data Sourcing** | 8.6 (88 reviews) | Not enough data | 
| **Exporting & Sharing Data** | 8.5 (79 reviews) | Not enough data | 
| **Multi-Device Data Visualization** | 8.8 (72 reviews) | Not enough data | 
| **Interactive Dashboards** | 8.9 (100 reviews) | Not enough data | 
| **Data Segmentation** | 8.8 (82 reviews) | Not enough data | 

#### Predictive Analytics

| Feature | Backstory | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Lead Scoring** | 8.7 (80 reviews) | Not enough data | 
| **Opportunity Scoring** | 8.6 (96 reviews) | Not enough data | 
| **Risk Analysis** | 8.6 (82 reviews) | Not enough data | 
| **Live Forecasting** | 8.7 (85 reviews) | Not enough data | 

#### Sales Management

| Feature | Backstory | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Live Pipeline Management** | 8.6 (91 reviews) | Not enough data | 
| **Sales Gamification** | 8.7 (85 reviews) | Not enough data | 
| **Account-Based Analytics** | 8.8 (107 reviews) | Not enough data | 
| **Activity Tracking** | 9.0 (124 reviews) | Not enough data | 

### Outbound Call Tracking

| Product | Score | Reviews |
|---|---|---|
| **Backstory** | N/A | N/A |
| **GTM Workspace - Powered by ZoomInfo** | 8.4/10 | 335 |

#### Agentic AI - Outbound Call Tracking

| Feature | Backstory | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.6 (14 reviews) | 
| **Natural Language Interaction** | Not enough data | 7.9 (14 reviews) | 

#### Calling

| Feature | Backstory | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Record Calls** | Not enough data | 8.1 (284 reviews) ✓ Verified | 
| **Generate Location** | Not enough data | 8.6 (267 reviews) ✓ Verified | 
| **Call Types** | Not enough data | 8.5 (286 reviews) ✓ Verified | 
| **Click-to-Call** | Not enough data | 8.5 (297 reviews) ✓ Verified | 
| **Auto Dialer** | Not enough data | 8.2 (12 reviews) | 

#### Contacts

| Feature | Backstory | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Personalization** | Not enough data | 8.6 (256 reviews) ✓ Verified | 
| **Information Locater** | Not enough data | 8.7 (287 reviews) ✓ Verified | 
| **Record Prospect Data** | Not enough data | 8.8 (290 reviews) ✓ Verified | 

#### Insights

| Feature | Backstory | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Notes** | Not enough data | 8.4 (286 reviews) ✓ Verified | 
| **Daily Summary** | Not enough data | 8.6 (291 reviews) ✓ Verified | 
| **Automated Voicemails** | Not enough data | 8.2 (283 reviews) ✓ Verified | 
| **Automated Emails** | Not enough data | 8.5 (293 reviews) ✓ Verified | 
| **Sorts Prospects** | Not enough data | 8.6 (287 reviews) | 
| **Automated Note Taking** | Not enough data | 8.1 (12 reviews) | 

### Sales Coaching

| Product | Score | Reviews |
|---|---|---|
| **Backstory** | 8.7/10 | 92 |
| **GTM Workspace - Powered by ZoomInfo** | N/A | N/A |

#### Agentic AI - Sales Coaching

| Feature | Backstory | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Training

| Feature | Backstory | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Knowledge Base** | 8.6 (54 reviews) ✓ Verified | Not enough data | 
| **Coaching Materials** | 8.4 (54 reviews) | Not enough data | 
| **Playbook Creation** | 8.5 (41 reviews) | Not enough data | 
| **Video Record** | 8.7 (36 reviews) | Not enough data | 

#### Feedback

| Feature | Backstory | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Review** | 8.7 (45 reviews) ✓ Verified | Not enough data | 
| **Scorecard** | 8.9 (60 reviews) ✓ Verified | Not enough data | 
| **Coaching Card** | 9.0 (45 reviews) | Not enough data | 
| **Leaderboard** | 9.1 (60 reviews) ✓ Verified | Not enough data | 
| **Real-Time Updates** | 8.7 (56 reviews) ✓ Verified | Not enough data | 
| **Notifications** | 8.7 (49 reviews) ✓ Verified | Not enough data | 
| **Competition** | 9.1 (49 reviews) | Not enough data | 

#### Generative AI

| Feature | Backstory | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **AI Text Summarization** | Not enough data | Not enough data | 

### Marketing Account Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Backstory** | N/A | N/A |
| **GTM Workspace - Powered by ZoomInfo** | 8.2/10 | 1214 |

#### Agentic AI - Marketing Account Intelligence

| Feature | Backstory | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.0 (17 reviews) | 
| **Cross-system Integration** | Not enough data | 8.1 (17 reviews) | 
| **Adaptive Learning** | Not enough data | 7.6 (16 reviews) | 
| **Natural Language Interaction** | Not enough data | 7.7 (17 reviews) | 

#### Lead Intelligence

| Feature | Backstory | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Market Insights ** | Not enough data | 8.4 (979 reviews) | 
| **Account-level Insights ** | Not enough data | 8.5 (998 reviews) | 
| **Lead Analysis ** | Not enough data | 8.4 (971 reviews) | 

#### Lead Management

| Feature | Backstory | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Segmentation ** | Not enough data | 8.4 (912 reviews) | 
| **Predictive Scoring ** | Not enough data | 8.2 (651 reviews) | 
| **Account Identification ** | Not enough data | 8.5 (925 reviews) | 

#### Marketing Campaigns

| Feature | Backstory | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Omni-Channel Tracking ** | Not enough data | 8.2 (129 reviews) | 
| **Revenue Planning ** | Not enough data | Feature Not Available | 
| **Media Attribution ** | Not enough data | Feature Not Available | 
| **Opportunity Timeline ** | Not enough data | 8.3 (131 reviews) | 
| **Customization ** | Not enough data | 8.0 (336 reviews) | 

#### Data Availability - Marketing Account Intelligence 

| Feature | Backstory | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Technographic Data Availability** | Not enough data | 8.5 (72 reviews) | 

#### Data Accuracy - Marketing Account Intelligence 

| Feature | Backstory | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Technographic Data Accuracy** | Not enough data | 8.4 (72 reviews) | 

### Revenue AI Platforms

| Product | Score | Reviews |
|---|---|---|
| **Backstory** | N/A | N/A |
| **GTM Workspace - Powered by ZoomInfo** | N/A | N/A |

#### Agentic AI - Revenue AI Platforms

| Feature | Backstory | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 

#### Platform - Revenue AI Platforms

| Feature | Backstory | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Conversation Intelligence** | Not enough data | Not enough data | 
| **Predictive Forecasting** | Not enough data | Not enough data | 
| **CRM Data Enrichment** | Not enough data | Not enough data | 
| **Actionable Insights** | Not enough data | Not enough data | 
| **Risk Flagging** | Not enough data | Not enough data | 
| **Workflow Orchestration** | Not enough data | Not enough data | 
| **Sales Coaching** | Not enough data | Not enough data | 
| **Pipeline & Deal Management** | Not enough data | Not enough data | 
| **Customer Data Capture** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (2):** [AI Sales Assistant Software](https://www.g2.com/categories/ai-sales-assistant), [Account Data Management Software](https://www.g2.com/categories/account-data-management)

**Unique to Backstory (7):** [Revenue AI Platforms](https://www.g2.com/categories/revenue-ai-platforms), [Revenue Operations & Intelligence (RO&I) Software](https://www.g2.com/categories/revenue-operations-intelligence-ro-i), [Sales Analytics Software](https://www.g2.com/categories/sales-analytics), [Customer Revenue Optimization (CRO) Software](https://www.g2.com/categories/customer-revenue-optimization), [Sales Performance Management Software](https://www.g2.com/categories/sales-performance-management), [Org Chart Software](https://www.g2.com/categories/org-chart), [Sales Coaching Software](https://www.g2.com/categories/sales-coaching)

**Unique to GTM Workspace - Powered by ZoomInfo (14):** [Buyer Intent Data Providers](https://www.g2.com/categories/buyer-intent-data-providers), [Sales Intelligence Software](https://www.g2.com/categories/sales-intelligence), [Visitor Identification Software](https://www.g2.com/categories/visitor-identification), [Lead Mining Software](https://www.g2.com/categories/lead-mining), [Lead Intelligence Software](https://www.g2.com/categories/lead-intelligence), [Lead Capture Software](https://www.g2.com/categories/lead-capture), [Sales Engagement Software](https://www.g2.com/categories/sales-engagement), [Marketing Account Intelligence Software](https://www.g2.com/categories/marketing-account-intelligence), [Email Verification Software](https://www.g2.com/categories/email-verification), [Market Intelligence Software](https://www.g2.com/categories/market-intelligence), [Email Tracking Software](https://www.g2.com/categories/email-tracking), [Salesforce AppExchange Apps](https://www.g2.com/categories/salesforce-appexchange-apps), [Auto Dialer Software](https://www.g2.com/categories/auto-dialer), [Outbound Call Tracking Software](https://www.g2.com/categories/outbound-call-tracking)


---
## Reviewer Demographics

### By Company Size

| Segment | Backstory | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Small-Business** | 10.4% | 25.8% | 
| **Mid-Market** | 35.5% | 48.3% | 
| **Enterprise** | 54.1% | 25.9% | 

### By Industry

#### Backstory

- **Computer Software:** 36.0%
- **Information Technology and Services:** 31.8%
- **Telecommunications:** 9.4%
- **Computer & Network Security:** 5.0%
- **Internet:** 2.1%
- **Marketing and Advertising:** 1.8%
- **Staffing and Recruiting:** 1.2%
- **Management Consulting:** 1.0%
- **Accounting:** 0.7%
- **Leisure, Travel & Tourism:** 0.7%
- **Other:** 10.4%

#### GTM Workspace - Powered by ZoomInfo

- **Computer Software:** 24.2%
- **Information Technology and Services:** 22.1%
- **Marketing and Advertising:** 4.9%
- **Staffing and Recruiting:** 4.7%
- **Telecommunications:** 3.5%
- **Financial Services:** 2.9%
- **Computer & Network Security:** 2.6%
- **Internet:** 2.2%
- **E-Learning:** 2.0%
- **Logistics and Supply Chain:** 1.5%
- **Other:** 29.3%

---
## Alternatives

### Alternatives to Backstory

- [Clari](https://www.g2.com/products/clari/reviews) — 4.6/5 stars (5609 reviews)
- [Outreach](https://www.g2.com/products/outreach/reviews) — 4.3/5 stars (3573 reviews)
- [Gong](https://www.g2.com/products/gong/reviews) — 4.7/5 stars (6678 reviews)
- [Aviso](https://www.g2.com/products/aviso/reviews) — 4.3/5 stars (986 reviews)
- [Salesloft](https://www.g2.com/products/salesloft/reviews) — 4.5/5 stars (4287 reviews)
- [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) — 4.4/5 stars (25855 reviews)
- [Terret.ai](https://www.g2.com/products/terret-ai/reviews) — 4.4/5 stars (615 reviews)
- [Weflow](https://www.g2.com/products/weflow/reviews) — 4.6/5 stars (121 reviews)
- [Apollo.io](https://www.g2.com/products/apollo-io/reviews) — 4.7/5 stars (9692 reviews)
- [Revenue Grid](https://www.g2.com/products/revenue-grid/reviews) — 4.6/5 stars (583 reviews)

### Alternatives to GTM Workspace - Powered by ZoomInfo

- [Apollo.io](https://www.g2.com/products/apollo-io/reviews) — 4.7/5 stars (9692 reviews)
- [Lead411](https://www.g2.com/products/lead411/reviews) — 4.5/5 stars (481 reviews)
- [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) — 4.4/5 stars (1988 reviews)
- [Amplemarket](https://www.g2.com/products/amplemarket/reviews) — 4.6/5 stars (651 reviews)
- [Lusha](https://www.g2.com/products/lusha/reviews) — 4.3/5 stars (1660 reviews)
- [Instantly](https://www.g2.com/products/instantly/reviews) — 4.8/5 stars (4127 reviews)
- [Selling.com](https://www.g2.com/products/selling-com/reviews) — 4.6/5 stars (151 reviews)
- [Clodura.AI](https://www.g2.com/products/clodura-ai/reviews) — 4.6/5 stars (345 reviews)
- [RocketReach](https://www.g2.com/products/rocketreach/reviews) — 4.4/5 stars (1371 reviews)
- [6sense Sales Intelligence](https://www.g2.com/products/6sense-sales/reviews) — 3.9/5 stars (1034 reviews)

---
## Top Discussions

### Backstory

- Title: [what is the best use of People.AI for sales reps?](https://www.g2.com/discussions/what-is-the-best-use-of-people-ai-for-sales-reps) — 1 comment, 1 upvote
  > **Top comment:** "Hello Mitchel, 
Thank you for your question.   We have a page dedicated to People.ai's Solutions for Sales on our website..."
- Title: [Can Salesforce be synced with People.ai?](https://www.g2.com/discussions/can-salesforce-be-synced-with-people-ai) — 1 comment
  > **Top comment:** "Yes, absolutely"
- Title: [Time to reflect activity in PeopleAI](https://www.g2.com/discussions/34636-time-to-reflect-activity-in-peopleai) — 1 comment
  > **Top comment:** "What is the polling cycle time to reflect new activity ?  "

### GTM Workspace - Powered by ZoomInfo

- Title: [Is ZoomInfo legal?](https://www.g2.com/discussions/is-zoominfo-legal) — 6 comments, 1 upvote
  > **Top comment:** "yes, zoominfo is legal."
- Title: [What is ZoomInfo used for?](https://www.g2.com/discussions/what-is-zoominfo-used-for) — 6 comments
  > **Top comment:** "Sales"
- Title: [Who are ZoomInfo's top 3 competitors?](https://www.g2.com/discussions/who-are-zoominfo-s-top-3-competitors) — 4 comments, 2 upvotes
  > **Top comment:** "LinkedIn, Dun & Bradstreet, Clearbit"
- Title: [How does ZoomInfo SalesOS empower sales teams to achieve better results through data-driven insights?](https://www.g2.com/discussions/how-does-zoominfo-salesos-empower-sales-teams-to-achieve-better-results-through-data-driven-insights) — 3 comments, 1 upvote
  > **Top comment:** "THrough intent it gives a hint the customer might be looking at some topic which might be a conversation starter."
- Title: [What is ZoomInfo SalesOS used for?](https://www.g2.com/discussions/what-is-zoominfo-salesos-used-for) — 3 comments, 1 upvote
  > **Top comment:** "To put it in a line - It helps businesses connect with their ideal customers "

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/people-ai-backstory-vs-gtm-workspace-powered-by-zoominfo)