# Backstory vs Pipedrive Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Pipedrive excels in user experience, with many praising its **simple and user-friendly interface**. Users appreciate the straightforward pipeline and deal tracking system, which makes managing deals and forecasting a breeze.
- **Users say** that Pipedrive's automation features are a standout, allowing for seamless movement through lifecycle stages. The integration with Zapier is highlighted as a significant advantage, making it easy to connect with various other tools.
- **According to verified reviews** , Backstory is noted for its ability to eliminate manual data entry in Salesforce, which users find to be a huge time saver. This feature significantly boosts productivity, making it a valuable tool for teams looking to streamline their processes.
- **Reviewers mention** that while Backstory is generally user-friendly, it may not match the overall satisfaction levels of Pipedrive, particularly in terms of implementation speed and ease of setup. Users of Pipedrive frequently highlight how quick and intuitive the onboarding process is.
- **G2 reviewers indicate** that Pipedrive has a stronger market presence, particularly among small businesses, with a substantial number of recent reviews reflecting high user satisfaction. This suggests that Pipedrive is a reliable choice for smaller teams looking for effective sales management solutions.
- **Users report** that while Backstory offers valuable insights and analytics, Pipedrive's overall performance in sales analytics is rated higher, with users appreciating features like interactive dashboards and custom reports that enhance data visualization and decision-making.



| | Backstory | Pipedrive | 
|---|---|---|
| **Star Rating** | 4.5 out of 5 | 4.3 out of 5 | 
| **Total Reviews** | 630 | 3,045 | 
| **Largest Market Segment** | Enterprise (54.1% of reviews) | Small-Business (72.7% of reviews) | 
| **Entry Level Price** | No pricing available | $24.00 1 Seats Per Month | 

---
## Top Pros & Cons

### Backstory

Pros:
- Helpful (3 reviews)
- CRM Integration (2 reviews)


### Pipedrive

Pros:
- Ease of Use (574 reviews)
- Intuitive (274 reviews)

Cons:
- Missing Features (230 reviews)
- Limited Features (151 reviews)

---
## Ratings Comparison
| Rating | Backstory | Pipedrive | 
|---|---|---|
  | **Meets Requirements** | 8.8 (413 reviews) | 8.5 (2628 reviews) | 
  | **Ease of Use** | 8.9 (415 reviews) | 8.8 (2668 reviews) | 
  | **Ease of Setup** | 8.3 (82 reviews) | 8.7 (1677 reviews) | 
  | **Ease of Admin** | 8.3 (85 reviews) | 8.6 (1023 reviews) | 
  | **Quality of Support** | 9.1 (330 reviews) | 8.4 (2247 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.4 (87 reviews) | 8.7 (991 reviews) | 
  | **Product Direction (% positive)** | 8.0 (353 reviews) | 8.8 (2584 reviews) | 

---
## Pricing

### Backstory

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

### Pipedrive

#### Entry-Level Pricing

Plan: Lite

Price: $24.00 1 Seats Per Month

Description: per month per user.
14$ / month billed annually

Key Features:
- Organize your sales in one simple, intuitive workspace:
- Lead, calendar and pipeline management
- Sales Assistant and AI-generated reports

[Browse all 4 editions](https://www.g2.com/products/pipedrive/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### CRM

| Product | Score | Reviews |
|---|---|---|
| **Backstory** | N/A | N/A |
| **Pipedrive** | 7.9/10 | 2350 |

#### Sales Force Automation

| Feature | Backstory | Pipedrive | 
|---|---|---|
| **Contact & Account Management** | Not enough data | 8.5 (2055 reviews) ✓ Verified | 
| **Partner Relationship Mgmt. (PRM)** | Not enough data | Feature Not Available | 
| **Opportunity & Pipeline Mgmt.** | Not enough data | 8.9 (2135 reviews) ✓ Verified | 
| **Task / Activity Management** | Not enough data | 8.6 (2117 reviews) ✓ Verified | 
| **Territory & Quota Management** | Not enough data | 7.7 (1619 reviews) ✓ Verified | 
| **Desktop Integration** | Not enough data | 8.4 (1131 reviews) ✓ Verified | 
| **Product & Price List Management** | Not enough data | 7.7 (1617 reviews) ✓ Verified | 
| **Quote & Order Management** | Not enough data | 7.7 (1571 reviews) | 
| **Customer Contract Management** | Not enough data | 7.8 (1675 reviews) | 

#### Marketing Automation

| Feature | Backstory | Pipedrive | 
|---|---|---|
| **Email Marketing** | Not enough data | 7.5 (1518 reviews) ✓ Verified | 
| **Campaign Management** | Not enough data | 7.5 (1495 reviews) ✓ Verified | 
| **Lead Management** | Not enough data | 8.5 (1866 reviews) ✓ Verified | 
| **Marketing ROI Analytics** | Not enough data | 7.5 (1447 reviews) ✓ Verified | 

#### Customer Support

| Feature | Backstory | Pipedrive | 
|---|---|---|
| **Case Management** | Not enough data | 7.9 (1009 reviews) | 
| **Customer Support Portal** | Not enough data | 7.8 (989 reviews) | 
| **Knowledge Base** | Not enough data | 8.0 (1022 reviews) | 
| **Call Center Features** | Not enough data | 7.5 (1476 reviews) | 
| **Support Analytics** | Not enough data | 7.7 (962 reviews) | 

#### Reporting & Analytics

| Feature | Backstory | Pipedrive | 
|---|---|---|
| **Reporting** | Not enough data | 8.0 (1881 reviews) ✓ Verified | 
| **Dashboards** | Not enough data | 8.3 (1968 reviews) ✓ Verified | 
| **Forecasting** | Not enough data | 7.9 (1724 reviews) ✓ Verified | 

#### Mobile & Social

| Feature | Backstory | Pipedrive | 
|---|---|---|
| **Social Collaboration Features** | Not enough data | 7.6 (1425 reviews) ✓ Verified | 
| **Social Network Integration** | Not enough data | 7.4 (1377 reviews) ✓ Verified | 
| **Mobile User Support** | Not enough data | 7.9 (1593 reviews) ✓ Verified | 

#### Platform

| Feature | Backstory | Pipedrive | 
|---|---|---|
| **Customization** | Not enough data | 8.2 (1355 reviews) ✓ Verified | 
| **Workflow Capability** | Not enough data | 8.3 (1350 reviews) | 
| **User, Role, and Access Management** | Not enough data | 8.4 (1361 reviews) ✓ Verified | 
| **Internationalization** | Not enough data | 8.2 (1170 reviews) ✓ Verified | 
| **Sandbox / Test Environments** | Not enough data | 7.3 (1060 reviews) ✓ Verified | 
| **Document & Content Mgmt.** | Not enough data | 7.8 (1174 reviews) | 
| **Performance and Reliability** | Not enough data | 8.8 (1339 reviews) ✓ Verified | 
| **Output Document Generation** | Not enough data | 7.8 (1126 reviews) | 

#### Integration

| Feature | Backstory | Pipedrive | 
|---|---|---|
| **Data Import & Export Tools** | Not enough data | 8.1 (1236 reviews) ✓ Verified | 
| **Integration APIs** | Not enough data | 8.0 (1173 reviews) ✓ Verified | 
| **Breadth of Partner Applications** | Not enough data | 7.9 (1102 reviews) ✓ Verified | 

#### Generative AI

| Feature | Backstory | Pipedrive | 
|---|---|---|
| **AI Text Generation** | Not enough data | Feature Not Available | 

#### Agentic AI - CRM

| Feature | Backstory | Pipedrive | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.3 (171 reviews) | 
| **Multi-step Planning** | Not enough data | 7.6 (173 reviews) | 
| **Cross-system Integration** | Not enough data | 7.5 (174 reviews) | 
| **Adaptive Learning** | Not enough data | 7.3 (170 reviews) | 
| **Natural Language Interaction** | Not enough data | 7.3 (171 reviews) | 
| **Proactive Assistance** | Not enough data | 7.3 (170 reviews) | 
| **Decision Making** | Not enough data | 7.6 (172 reviews) | 

### Email Marketing

| Product | Score | Reviews |
|---|---|---|
| **Backstory** | N/A | N/A |
| **Pipedrive** | 7.8/10 | 256 |

#### Email Marketing

| Feature | Backstory | Pipedrive | 
|---|---|---|
| **Email and Mobile Preview** | Not enough data | 8.2 (211 reviews) | 
| **Manage Email Lists** | Not enough data | 8.2 (212 reviews) | 
| **High-Volume Sending** | Not enough data | 7.8 (206 reviews) | 
| **Building and Personalizing Emails** | Not enough data | 8.2 (209 reviews) | 
| **Sending Outbound Emails** | Not enough data | 8.3 (212 reviews) | 
| **Manage Email Deliverability** | Not enough data | 8.2 (207 reviews) | 
| **Automated Email Responses** | Not enough data | 7.9 (206 reviews) | 
| **Multi-user Account** | Not enough data | 8.2 (203 reviews) | 
| **Surveys** | Not enough data | 7.5 (197 reviews) | 

#### Reporting & Analytics

| Feature | Backstory | Pipedrive | 
|---|---|---|
| **A/B Testing** | Not enough data | 7.5 (192 reviews) | 
| **Basic Reporting** | Not enough data | 8.2 (205 reviews) | 

#### Generative AI

| Feature | Backstory | Pipedrive | 
|---|---|---|
| **AI Text Generation** | Not enough data | Feature Not Available | 
| **AI Text Summarization** | Not enough data | Feature Not Available | 

#### Agentic AI - Email Marketing

| Feature | Backstory | Pipedrive | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.0 (25 reviews) | 
| **Autonomous Task Execution** | Not enough data | 6.9 (25 reviews) | 
| **Multi-step Planning** | Not enough data | 7.3 (25 reviews) | 
| **Cross-system Integration** | Not enough data | 7.5 (24 reviews) | 
| **Cross-system Integration** | Not enough data | 7.5 (25 reviews) | 

#### Integration

| Feature | Backstory | Pipedrive | 
|---|---|---|
| **Data Import & Export Tools** | Not enough data | 8.2 (227 reviews) | 
| **Integration APIs** | Not enough data | 7.8 (224 reviews) | 
| **Breadth of Partner Applications** | Not enough data | 7.9 (221 reviews) | 
| **CRM Integration** | Not enough data | 8.2 (221 reviews) | 
| **Social Media Integration** | Not enough data | 7.2 (213 reviews) | 
| **E-Commerce Integration** | Not enough data | 7.3 (210 reviews) | 

### Account Data Management

| Product | Score | Reviews |
|---|---|---|
| **Backstory** | 8.7/10 | 119 |
| **Pipedrive** | N/A | N/A |

#### Lead Intelligence

| Feature | Backstory | Pipedrive | 
|---|---|---|
| **Market Insights ** | 8.6 (68 reviews) | Not enough data | 
| **Account-level Insights ** | 8.5 (87 reviews) | Not enough data | 
| **Lead Analysis ** | Feature Not Available | Not enough data | 

#### Lead Management

| Feature | Backstory | Pipedrive | 
|---|---|---|
| **Segmentation ** | 8.6 (67 reviews) | Not enough data | 
| **Predictive Scoring ** | 8.5 (68 reviews) | Not enough data | 
| **Account Identification ** | 8.6 (69 reviews) | Not enough data | 

#### Marketing Campaigns

| Feature | Backstory | Pipedrive | 
|---|---|---|
| **Omni-Channel Tracking ** | Feature Not Available | Not enough data | 
| **Revenue Planning ** | Feature Not Available | Not enough data | 
| **Media Attribution ** | 8.7 (46 reviews) | Not enough data | 
| **Opportunity Timeline ** | 8.6 (72 reviews) ✓ Verified | Not enough data | 
| **Customization ** | 8.7 (58 reviews) | Not enough data | 

#### Campaign Execution

| Feature | Backstory | Pipedrive | 
|---|---|---|
| **Website Personalization ** | Feature Not Available | Not enough data | 
| **Prioritized Accounts ** | 9.0 (71 reviews) | Not enough data | 
| **Trending Accounts ** | 8.9 (69 reviews) | Not enough data | 
| **Email Campaigns ** | 9.0 (55 reviews) | Not enough data | 

#### Agentic AI - Account Data Management

| Feature | Backstory | Pipedrive | 
|---|---|---|
| **Autonomous Task Execution** | Feature Not Available | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Feature Not Available | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### AI Sales Assistant

| Product | Score | Reviews |
|---|---|---|
| **Backstory** | 8.9/10 | 85 |
| **Pipedrive** | N/A | N/A |

#### Lead Facilitation

| Feature | Backstory | Pipedrive | 
|---|---|---|
| **Customer-facing Chatbot** | Not enough data | Not enough data | 
| **Lead Qualification** | Feature Not Available | Not enough data | 
| **Lead Follow-up** | Feature Not Available | Not enough data | 
| **Meeting Scheduling ** | Feature Not Available | Not enough data | 

#### Organization

| Feature | Backstory | Pipedrive | 
|---|---|---|
| **Opportunity and Pipeline Management ** | 9.0 (54 reviews) ✓ Verified | Not enough data | 
| **Data Entry** | 9.0 (54 reviews) ✓ Verified | Not enough data | 
| **Integrations / APIs** | 8.8 (52 reviews) ✓ Verified | Not enough data | 

#### Performance Analysis

| Feature | Backstory | Pipedrive | 
|---|---|---|
| **Coaching ** | 9.0 (57 reviews) ✓ Verified | Not enough data | 
| **Peformance Tracking** | 9.0 (64 reviews) ✓ Verified | Not enough data | 

#### Sales Analysis

| Feature | Backstory | Pipedrive | 
|---|---|---|
| **ROI Forecasting ** | 8.8 (46 reviews) ✓ Verified | Not enough data | 
| **Sales Forecasting ** | 9.0 (55 reviews) ✓ Verified | Not enough data | 

#### Generative AI

| Feature | Backstory | Pipedrive | 
|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | 
| **AI Text Summarization** | Not enough data | Not enough data | 

#### Agentic AI - AI Sales Assistant

| Feature | Backstory | Pipedrive | 
|---|---|---|
| **Autonomous Task Execution** | Feature Not Available | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Feature Not Available | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Org Chart

| Product | Score | Reviews |
|---|---|---|
| **Backstory** | 8.8/10 | 34 |
| **Pipedrive** | N/A | N/A |

#### Logistics

| Feature | Backstory | Pipedrive | 
|---|---|---|
| **Integration** | Feature Not Available | Not enough data | 
| **Analytics** | Feature Not Available | Not enough data | 
| **Export** | Feature Not Available | Not enough data | 
| **Upload** | Feature Not Available | Not enough data | 
| **Employee Directory** | Feature Not Available | Not enough data | 

#### Editing & Design

| Feature | Backstory | Pipedrive | 
|---|---|---|
| **Drag-and-Drop** | 9.2 (11 reviews) | Not enough data | 
| **Update** | 9.4 (13 reviews) | Not enough data | 
| **Customize** | 8.6 (16 reviews) | Not enough data | 
| **Details** | 9.0 (16 reviews) | Not enough data | 
| **Restructure** | 8.7 (10 reviews) | Not enough data | 

#### Agentic AI - Org Chart

| Feature | Backstory | Pipedrive | 
|---|---|---|
| **Cross-system Integration** | Feature Not Available | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

### Customer Revenue Optimization

| Product | Score | Reviews |
|---|---|---|
| **Backstory** | 8.9/10 | 72 |
| **Pipedrive** | N/A | N/A |

#### Sales Team

| Feature | Backstory | Pipedrive | 
|---|---|---|
| **Flexible Sales Process** | 9.0 (42 reviews) | Not enough data | 
| **Training Mode** | 8.8 (39 reviews) | Not enough data | 
| **Playbooks** | 8.9 (40 reviews) | Not enough data | 

#### Intelligence

| Feature | Backstory | Pipedrive | 
|---|---|---|
| **Opportunity Identification** | 9.1 (41 reviews) | Not enough data | 
| **Zero-touch Renewals** | Feature Not Available | Not enough data | 
| **Smart Content** | 9.0 (39 reviews) | Not enough data | 

#### Mapping

| Feature | Backstory | Pipedrive | 
|---|---|---|
| **Multiple Org Charts** | 8.9 (45 reviews) | Not enough data | 
| **Stakeholder Roles** | 8.9 (40 reviews) | Not enough data | 

#### Agentic AI - Customer Revenue Optimization

| Feature | Backstory | Pipedrive | 
|---|---|---|
| **Autonomous Task Execution** | Feature Not Available | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Feature Not Available | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Revenue Operations & Intelligence (RO&I)

| Product | Score | Reviews |
|---|---|---|
| **Backstory** | 8.6/10 | 57 |
| **Pipedrive** | N/A | N/A |

#### Revenue Sourcing and Forecasting

| Feature | Backstory | Pipedrive | 
|---|---|---|
| **Revenue History** | 8.9 (27 reviews) | Not enough data | 
| **Pipeline Management** | 9.0 (37 reviews) | Not enough data | 
| **Dashboard Analytics** | 8.8 (36 reviews) | Not enough data | 
| **Multi-Device Data Visualization** | 8.9 (25 reviews) | Not enough data | 
| **Data Segmentation** | 8.7 (29 reviews) | Not enough data | 
| **Predictive Forecasting** | 7.5 (6 reviews) | Not enough data | 
| **Revenue Operations Cadence** | 7.6 (7 reviews) | Not enough data | 

#### CRM Data Enrichment

| Feature | Backstory | Pipedrive | 
|---|---|---|
| **Calendar Sync** | 9.2 (36 reviews) | Not enough data | 
| **Email Activity Capture** | 9.1 (39 reviews) | Not enough data | 
| **Conversation Intelligence** | 9.3 (35 reviews) | Not enough data | 
| **Marketing Leads** | 9.3 (29 reviews) | Not enough data | 
| **Contact Capture** | 8.0 (9 reviews) | Not enough data | 

#### Account Management

| Feature | Backstory | Pipedrive | 
|---|---|---|
| **Nonengaged Accounts** | 8.9 (35 reviews) | Not enough data | 
| **Account optimization** | Feature Not Available | Not enough data | 
| **Historical Patterns** | 9.1 (33 reviews) | Not enough data | 
| **Rep Performance** | 9.0 (38 reviews) | Not enough data | 
| **Account Engagement** | 7.8 (10 reviews) | Not enough data | 
| **Historical Win/Loss Patterns** | 7.7 (5 reviews) | Not enough data | 

#### Agentic AI - Revenue Operations & Intelligence (RO&I)

| Feature | Backstory | Pipedrive | 
|---|---|---|
| **Autonomous Task Execution** | Feature Not Available | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Feature Not Available | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Online Form Builder

| Product | Score | Reviews |
|---|---|---|
| **Backstory** | N/A | N/A |
| **Pipedrive** | 7.6/10 | 81 |

#### Customization

| Feature | Backstory | Pipedrive | 
|---|---|---|
| **Custom Fields** | Not enough data | 8.3 (76 reviews) | 
| **Conditional Logic** | Not enough data | 7.8 (72 reviews) | 
| **Multi-page Forms** | Not enough data | 7.3 (71 reviews) | 
| **Design** | Not enough data | 7.7 (76 reviews) | 

#### Additional Functionality

| Feature | Backstory | Pipedrive | 
|---|---|---|
| **Embedded Forms** | Not enough data | 8.2 (74 reviews) | 
| **Offline Capability** | Not enough data | 6.7 (70 reviews) | 
| **Notifications** | Not enough data | 7.8 (78 reviews) | 
| **Payments** | Not enough data | 6.9 (71 reviews) | 
| **Mobile Forms** | Not enough data | 7.5 (73 reviews) | 

### Sales Performance Management

| Product | Score | Reviews |
|---|---|---|
| **Backstory** | 8.7/10 | 228 |
| **Pipedrive** | 7.6/10 | 444 |

#### Agentic AI - Sales Performance Management

| Feature | Backstory | Pipedrive | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.2 (66 reviews) | 
| **Natural Language Interaction** | Not enough data | 7.3 (65 reviews) | 
| **Proactive Assistance** | Not enough data | 7.4 (64 reviews) | 

#### Incentives

| Feature | Backstory | Pipedrive | 
|---|---|---|
| **Badges** | 8.6 (82 reviews) | 6.9 (391 reviews) | 
| **Triggers** | 8.6 (91 reviews) | 7.4 (401 reviews) | 
| **Commission Calculator** | 8.3 (55 reviews) ✓ Verified | Feature Not Available | 
| **Leaderboards** | 8.9 (119 reviews) | 7.1 (395 reviews) | 

#### Personalization

| Feature | Backstory | Pipedrive | 
|---|---|---|
| **Profiles** | 8.7 (102 reviews) | 7.7 (414 reviews) | 
| **Custom Reports** | 8.9 (141 reviews) ✓ Verified | 7.9 (409 reviews) | 
| **Dashboards** | 9.0 (166 reviews) ✓ Verified | 8.3 (429 reviews) | 
| **Goal Setting** | 8.7 (112 reviews) ✓ Verified | 8.0 (411 reviews) | 

#### Administrative

| Feature | Backstory | Pipedrive | 
|---|---|---|
| **Integration** | 8.9 (139 reviews) ✓ Verified | 7.8 (409 reviews) | 
| **Employee Structure** | 8.7 (107 reviews) ✓ Verified | 7.7 (401 reviews) | 
| **Behavior Monitoring** | 8.7 (112 reviews) | 7.5 (387 reviews) | 

### Email Tracking

| Product | Score | Reviews |
|---|---|---|
| **Backstory** | N/A | N/A |
| **Pipedrive** | 8.0/10 | 283 |

#### Agentic AI - Email Tracking

| Feature | Backstory | Pipedrive | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.7 (56 reviews) | 
| **Multi-step Planning** | Not enough data | 7.8 (57 reviews) | 
| **Cross-system Integration** | Not enough data | 7.7 (57 reviews) | 
| **Adaptive Learning** | Not enough data | 7.5 (55 reviews) | 
| **Natural Language Interaction** | Not enough data | 7.6 (56 reviews) | 
| **Proactive Assistance** | Not enough data | 7.8 (56 reviews) | 
| **Decision Making** | Not enough data | 8.1 (55 reviews) | 

#### Analytics

| Feature | Backstory | Pipedrive | 
|---|---|---|
| **Open Rates** | Not enough data | 8.0 (256 reviews) | 
| **Link Activity** | Not enough data | 8.2 (257 reviews) | 
| **Attachment Activity** | Not enough data | 8.1 (249 reviews) | 

#### Customizations

| Feature | Backstory | Pipedrive | 
|---|---|---|
| **Email Platform Integration** | Not enough data | 8.2 (268 reviews) | 
| **Email Scheduling** | Not enough data | 8.3 (257 reviews) | 
| **Notifications** | Not enough data | 8.4 (270 reviews) | 
| **Email Categorization** | Not enough data | 7.9 (257 reviews) | 
| **Templates** | Not enough data | 8.3 (259 reviews) | 

#### Generative AI

| Feature | Backstory | Pipedrive | 
|---|---|---|
| **AI Text Generation** | Not enough data | Feature Not Available | 

### Sales Analytics

| Product | Score | Reviews |
|---|---|---|
| **Backstory** | 8.7/10 | 144 |
| **Pipedrive** | 7.8/10 | 472 |

#### Agentic AI - Sales Analytics

| Feature | Backstory | Pipedrive | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.3 (57 reviews) | 
| **Cross-system Integration** | Not enough data | 7.4 (58 reviews) | 
| **Adaptive Learning** | Not enough data | 7.4 (58 reviews) | 
| **Natural Language Interaction** | Not enough data | 7.3 (58 reviews) | 
| **Proactive Assistance** | Not enough data | 7.3 (57 reviews) | 

#### Data Sourcing

| Feature | Backstory | Pipedrive | 
|---|---|---|
| **Data Sourcing** | 8.6 (88 reviews) | 7.8 (425 reviews) | 
| **Exporting & Sharing Data** | 8.5 (79 reviews) | 8.0 (433 reviews) | 
| **Multi-Device Data Visualization** | 8.8 (72 reviews) | 7.9 (427 reviews) | 
| **Interactive Dashboards** | 8.9 (100 reviews) | 8.4 (437 reviews) | 
| **Data Segmentation** | 8.8 (82 reviews) | 8.0 (422 reviews) | 

#### Predictive Analytics

| Feature | Backstory | Pipedrive | 
|---|---|---|
| **Lead Scoring** | 8.7 (80 reviews) | 7.7 (423 reviews) | 
| **Opportunity Scoring** | 8.6 (96 reviews) | 7.8 (424 reviews) | 
| **Risk Analysis** | 8.6 (82 reviews) | 7.4 (407 reviews) | 
| **Live Forecasting** | 8.7 (85 reviews) | 7.7 (416 reviews) | 

#### Sales Management

| Feature | Backstory | Pipedrive | 
|---|---|---|
| **Live Pipeline Management** | 8.6 (91 reviews) | 8.7 (442 reviews) | 
| **Sales Gamification** | 8.7 (85 reviews) | 7.6 (410 reviews) | 
| **Account-Based Analytics** | 8.8 (107 reviews) | 8.3 (419 reviews) | 
| **Activity Tracking** | 9.0 (124 reviews) | 8.7 (443 reviews) | 

### Sales Coaching

| Product | Score | Reviews |
|---|---|---|
| **Backstory** | 8.7/10 | 92 |
| **Pipedrive** | N/A | N/A |

#### Agentic AI - Sales Coaching

| Feature | Backstory | Pipedrive | 
|---|---|---|
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Training

| Feature | Backstory | Pipedrive | 
|---|---|---|
| **Knowledge Base** | 8.6 (54 reviews) ✓ Verified | Not enough data | 
| **Coaching Materials** | 8.4 (54 reviews) | Not enough data | 
| **Playbook Creation** | 8.5 (41 reviews) | Not enough data | 
| **Video Record** | 8.7 (36 reviews) | Not enough data | 

#### Feedback

| Feature | Backstory | Pipedrive | 
|---|---|---|
| **Review** | 8.7 (45 reviews) ✓ Verified | Not enough data | 
| **Scorecard** | 8.9 (60 reviews) ✓ Verified | Not enough data | 
| **Coaching Card** | 9.0 (45 reviews) | Not enough data | 
| **Leaderboard** | 9.1 (60 reviews) ✓ Verified | Not enough data | 
| **Real-Time Updates** | 8.7 (56 reviews) ✓ Verified | Not enough data | 
| **Notifications** | 8.7 (49 reviews) ✓ Verified | Not enough data | 
| **Competition** | 9.1 (49 reviews) | Not enough data | 

#### Generative AI

| Feature | Backstory | Pipedrive | 
|---|---|---|
| **AI Text Summarization** | Not enough data | Not enough data | 

### Revenue AI Platforms

| Product | Score | Reviews |
|---|---|---|
| **Backstory** | N/A | N/A |
| **Pipedrive** | N/A | N/A |

#### Agentic AI - Revenue AI Platforms

| Feature | Backstory | Pipedrive | 
|---|---|---|
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 

#### Platform - Revenue AI Platforms

| Feature | Backstory | Pipedrive | 
|---|---|---|
| **Conversation Intelligence** | Not enough data | Not enough data | 
| **Predictive Forecasting** | Not enough data | Not enough data | 
| **CRM Data Enrichment** | Not enough data | Not enough data | 
| **Actionable Insights** | Not enough data | Not enough data | 
| **Risk Flagging** | Not enough data | Not enough data | 
| **Workflow Orchestration** | Not enough data | Not enough data | 
| **Sales Coaching** | Not enough data | Not enough data | 
| **Pipeline & Deal Management** | Not enough data | Not enough data | 
| **Customer Data Capture** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (2):** [Sales Analytics Software](https://www.g2.com/categories/sales-analytics), [Sales Performance Management Software](https://www.g2.com/categories/sales-performance-management)

**Unique to Backstory (7):** [Revenue AI Platforms](https://www.g2.com/categories/revenue-ai-platforms), [Revenue Operations & Intelligence (RO&I) Software](https://www.g2.com/categories/revenue-operations-intelligence-ro-i), [AI Sales Assistant Software](https://www.g2.com/categories/ai-sales-assistant), [Account Data Management Software](https://www.g2.com/categories/account-data-management), [Customer Revenue Optimization (CRO) Software](https://www.g2.com/categories/customer-revenue-optimization), [Org Chart Software](https://www.g2.com/categories/org-chart), [Sales Coaching Software](https://www.g2.com/categories/sales-coaching)

**Unique to Pipedrive (4):** [CRM Software](https://www.g2.com/categories/crm), [Email Marketing Software](https://www.g2.com/categories/email-marketing), [Email Tracking Software](https://www.g2.com/categories/email-tracking), [Online Form Builder Software](https://www.g2.com/categories/online-form-builder)


---
## Reviewer Demographics

### By Company Size

| Segment | Backstory | Pipedrive | 
|---|---|---|
| **Small-Business** | 10.4% | 72.7% | 
| **Mid-Market** | 35.5% | 22.9% | 
| **Enterprise** | 54.1% | 4.4% | 

### By Industry

#### Backstory

- **Computer Software:** 36.0%
- **Information Technology and Services:** 31.8%
- **Telecommunications:** 9.4%
- **Computer & Network Security:** 5.0%
- **Internet:** 2.1%
- **Marketing and Advertising:** 1.8%
- **Staffing and Recruiting:** 1.2%
- **Management Consulting:** 1.0%
- **Accounting:** 0.7%
- **Leisure, Travel & Tourism:** 0.7%
- **Other:** 10.4%

#### Pipedrive

- **Computer Software:** 10.9%
- **Information Technology and Services:** 10.1%
- **Marketing and Advertising:** 9.9%
- **Financial Services:** 4.2%
- **Construction:** 3.3%
- **Real Estate:** 3.3%
- **Internet:** 3.0%
- **Consulting:** 2.2%
- **Insurance:** 2.1%
- **Telecommunications:** 1.6%
- **Other:** 49.3%

---
## Alternatives

### Alternatives to Backstory

- [Clari](https://www.g2.com/products/clari/reviews) — 4.6/5 stars (5602 reviews)
- [Outreach](https://www.g2.com/products/outreach/reviews) — 4.3/5 stars (3569 reviews)
- [Gong](https://www.g2.com/products/gong/reviews) — 4.7/5 stars (6644 reviews)
- [Aviso](https://www.g2.com/products/aviso/reviews) — 4.4/5 stars (968 reviews)
- [Salesloft](https://www.g2.com/products/salesloft/reviews) — 4.5/5 stars (4287 reviews)
- [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) — 4.4/5 stars (25794 reviews)
- [Weflow](https://www.g2.com/products/weflow/reviews) — 4.6/5 stars (113 reviews)
- [Chorus by ZoomInfo](https://www.g2.com/products/chorus-by-zoominfo/reviews) — 4.5/5 stars (2994 reviews)
- [Terret.ai](https://www.g2.com/products/terret-ai/reviews) — 4.4/5 stars (615 reviews)
- [GTM Workspace - Powered by ZoomInfo](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) — 4.5/5 stars (9092 reviews)

### Alternatives to Pipedrive

- [Nutshell](https://www.g2.com/products/nutshell/reviews) — 4.3/5 stars (1427 reviews)
- [Freshsales](https://www.g2.com/products/freshsales/reviews) — 4.5/5 stars (1233 reviews)
- [Copper](https://www.g2.com/products/copper/reviews) — 4.5/5 stars (1157 reviews)
- [Nimble CRM](https://www.g2.com/products/nimble/reviews) — 4.5/5 stars (1113 reviews)
- [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) — 4.4/5 stars (25794 reviews)
- [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) — 4.4/5 stars (13802 reviews)
- [Zoho CRM](https://www.g2.com/products/zoho-crm/reviews) — 4.1/5 stars (2928 reviews)
- [Bigin by Zoho CRM](https://www.g2.com/products/bigin-by-zoho-crm/reviews) — 4.6/5 stars (816 reviews)
- [Coevera](https://www.g2.com/products/coevera/reviews) — 4.6/5 stars (477 reviews)
- [Salesflare](https://www.g2.com/products/salesflare/reviews) — 4.8/5 stars (302 reviews)

---
## Top Discussions

### Backstory

- Title: [what is the best use of People.AI for sales reps?](https://www.g2.com/discussions/what-is-the-best-use-of-people-ai-for-sales-reps) — 1 comment, 1 upvote
  > **Top comment:** "Hello Mitchel, 
Thank you for your question.   We have a page dedicated to People.ai's Solutions for Sales on our website..."
- Title: [Can Salesforce be synced with People.ai?](https://www.g2.com/discussions/can-salesforce-be-synced-with-people-ai) — 1 comment
  > **Top comment:** "Yes, absolutely"
- Title: [Time to reflect activity in PeopleAI](https://www.g2.com/discussions/34636-time-to-reflect-activity-in-peopleai) — 1 comment
  > **Top comment:** "What is the polling cycle time to reflect new activity ?  "

### Pipedrive

- Title: [What is the best way to use email marketing with Pipedrive?](https://www.g2.com/discussions/12132-what-is-the-best-way-to-use-email-marketing-with-pipedrive) — 3 comments, 3 upvotes
  > **Top comment:** "PD is not an ESP so it’s not good for email mkt. we use PD at OpenMoves and developed the tightest integration. Check out OpenMoves on the PD partner portal..."
- Title: [What features of Pipedrive are most beneficial for new sales professionals to track and optimize their sales pipeline?](https://www.g2.com/discussions/what-features-of-pipedrive-are-most-beneficial-for-new-sales-professionals-to-track-and-optimize-their-sales-pipeline) — 2 comments
  > **Top comment:** "In Pipedrive the Deals (buyers) PIPELINES of prospects or buyers, can be viewed in Kanban or spreadsheet format, giving you a quick glance of where people..."
- Title: [What is Pipedrive used for?](https://www.g2.com/discussions/pipedrive-what-is-pipedrive-used-for) — 2 comments
  > **Top comment:** "Pipedrive is a customer relationship management (CRM) tool designed to help sales teams manage their sales processes efficiently. Here are some key..."
- Title: [Is Pipedrive free?](https://www.g2.com/discussions/is-pipedrive-free) — 2 comments
  > **Top comment:** "No"
- Title: [What is Pipedrive software?](https://www.g2.com/discussions/what-is-pipedrive-software) — 2 comments
  > **Top comment:** "It is a CRM tool that helps sales professionals to log all your sales related activities. Eg. meetings, contacts, proposals and contracts. Basically managing..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/people-ai-backstory-vs-pipedrive)