# Backstory vs Catalyst Comparison
---
## AI Generated Summary
- **G2 reviewers report** that People.ai excels in providing actionable insights that significantly enhance sales management. Users highlight the platform's ability to transform sales motions, making data-driven decisions easier and more impactful.
- **Users say** that Catalyst offers a user-friendly experience by consolidating various functions into one platform. Reviewers appreciate how it helps track relationships and conversations while maintaining a personal touch, which is crucial for customer success.
- **According to verified reviews** , People.ai's customer support is highly praised, with users noting the integration of Customer Success Engineers into their organizations. This partnership approach fosters alignment and positively influences the product roadmap.
- **Reviewers mention** that Catalyst's modularity is a standout feature, allowing for flexibility in how users can customize their experience. This adaptability is seen as a significant advantage over other comparable customer success platforms.
- **G2 reviewers highlight** that People.ai has a slight edge in ease of use and setup, with users finding the onboarding process intuitive and straightforward. This can lead to quicker adoption and a smoother transition for teams.
- **Users express mixed feelings** about the product direction of both platforms, with Catalyst receiving higher marks for its future vision. However, People.ai's strong performance in opportunity identification and smart content features indicates a robust offering that meets current user needs effectively.



| | Backstory | Catalyst | 
|---|---|---|
| **Star Rating** | 4.5 out of 5 | 4.5 out of 5 | 
| **Total Reviews** | 630 | 660 | 
| **Largest Market Segment** | Enterprise (54.1% of reviews) | Mid-Market (74.8% of reviews) | 
| **Entry Level Price** | No pricing available | No pricing available | 

---
## Top Pros & Cons

### Backstory

Pros:
- Helpful (3 reviews)
- CRM Integration (2 reviews)


### Catalyst

Pros:
- Ease of Use (37 reviews)
- Automation (19 reviews)

Cons:
- Learning Curve (14 reviews)
- Integration Issues (13 reviews)

---
## Ratings Comparison
| Rating | Backstory | Catalyst | 
|---|---|---|
  | **Meets Requirements** | 8.8 (413 reviews) | 8.5 (517 reviews) | 
  | **Ease of Use** | 8.9 (415 reviews) | 8.7 (525 reviews) | 
  | **Ease of Setup** | 8.3 (82 reviews) | 8.2 (214 reviews) | 
  | **Ease of Admin** | 8.3 (85 reviews) | 8.5 (148 reviews) | 
  | **Quality of Support** | 9.1 (330 reviews) | 8.9 (449 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.4 (87 reviews) | 9.2 (148 reviews) | 
  | **Product Direction (% positive)** | 8.0 (353 reviews) | 9.0 (478 reviews) | 

---
## Pricing

### Backstory

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

### Catalyst

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

---
## Features Comparison By Category

### Customer Success

| Product | Score | Reviews |
|---|---|---|
| **Backstory** | N/A | N/A |
| **Catalyst** | 7.7/10 | 376 |

#### Customer Information

| Feature | Backstory | Catalyst | 
|---|---|---|
| **Customer Health Scores** | Not enough data | 8.5 (350 reviews) ✓ Verified | 
| **Customer Monitoring** | Not enough data | 8.5 (342 reviews) ✓ Verified | 
| **Customer Profiles** | Not enough data | 8.7 (345 reviews) ✓ Verified | 
| **Playbooks** | Not enough data | 7.9 (309 reviews) ✓ Verified | 
| **Customer Segments** | Not enough data | 8.4 (321 reviews) ✓ Verified | 
| **Product Engagement** | Not enough data | 7.9 (310 reviews) ✓ Verified | 
| **Surveys** | Not enough data | 6.3 (222 reviews) | 

#### Predictions

| Feature | Backstory | Catalyst | 
|---|---|---|
| **Churn Risk** | Not enough data | 8.1 (303 reviews) ✓ Verified | 
| **Upsell Opportunities** | Not enough data | 7.6 (266 reviews) ✓ Verified | 
| **Custom Triggers** | Not enough data | 7.9 (254 reviews) | 
| **Machine Learning** | Not enough data | Feature Not Available | 

#### Platform

| Feature | Backstory | Catalyst | 
|---|---|---|
| **Reporting & Dashboards** | Not enough data | 8.4 (331 reviews) ✓ Verified | 
| **API & Integrations** | Not enough data | 7.9 (295 reviews) ✓ Verified | 
| **Data Import & Export Tools** | Not enough data | 7.7 (282 reviews) ✓ Verified | 
| **Workflow Capability** | Not enough data | 8.2 (297 reviews) ✓ Verified | 
| **Notifications** | Not enough data | 8.0 (309 reviews) ✓ Verified | 
| **Customization** | Not enough data | 8.3 (318 reviews) ✓ Verified | 
| **Scalability** | Not enough data | 8.6 (302 reviews) ✓ Verified | 
| **Data Security** | Not enough data | 8.7 (269 reviews) ✓ Verified | 
| **Performance & Reliability** | Not enough data | 8.5 (323 reviews) ✓ Verified | 
| **User, Role, and Access Management** | Not enough data | 8.6 (302 reviews) ✓ Verified | 

#### Generative AI

| Feature | Backstory | Catalyst | 
|---|---|---|
| **AI Text Generation** | Not enough data | Feature Not Available | 
| **AI Text Summarization** | Not enough data | Feature Not Available | 

#### Agentic AI - Customer Success

| Feature | Backstory | Catalyst | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 5.5 (16 reviews) | 
| **Multi-step Planning** | Not enough data | 5.9 (16 reviews) | 
| **Cross-system Integration** | Not enough data | 6.9 (16 reviews) | 
| **Natural Language Interaction** | Not enough data | 5.4 (15 reviews) | 
| **Proactive Assistance** | Not enough data | 5.6 (16 reviews) | 

### Account Data Management

| Product | Score | Reviews |
|---|---|---|
| **Backstory** | 8.7/10 | 119 |
| **Catalyst** | N/A | N/A |

#### Lead Intelligence

| Feature | Backstory | Catalyst | 
|---|---|---|
| **Market Insights ** | 8.6 (68 reviews) | Not enough data | 
| **Account-level Insights ** | 8.5 (87 reviews) | Not enough data | 
| **Lead Analysis ** | Feature Not Available | Not enough data | 

#### Lead Management

| Feature | Backstory | Catalyst | 
|---|---|---|
| **Segmentation ** | 8.6 (67 reviews) | Not enough data | 
| **Predictive Scoring ** | 8.5 (68 reviews) | Not enough data | 
| **Account Identification ** | 8.6 (69 reviews) | Not enough data | 

#### Marketing Campaigns

| Feature | Backstory | Catalyst | 
|---|---|---|
| **Omni-Channel Tracking ** | Feature Not Available | Not enough data | 
| **Revenue Planning ** | Feature Not Available | Not enough data | 
| **Media Attribution ** | 8.7 (46 reviews) | Not enough data | 
| **Opportunity Timeline ** | 8.6 (72 reviews) ✓ Verified | Not enough data | 
| **Customization ** | 8.7 (58 reviews) | Not enough data | 

#### Campaign Execution

| Feature | Backstory | Catalyst | 
|---|---|---|
| **Website Personalization ** | Feature Not Available | Not enough data | 
| **Prioritized Accounts ** | 9.0 (71 reviews) | Not enough data | 
| **Trending Accounts ** | 8.9 (69 reviews) | Not enough data | 
| **Email Campaigns ** | 9.0 (55 reviews) | Not enough data | 

#### Agentic AI - Account Data Management

| Feature | Backstory | Catalyst | 
|---|---|---|
| **Autonomous Task Execution** | Feature Not Available | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Feature Not Available | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### AI Sales Assistant

| Product | Score | Reviews |
|---|---|---|
| **Backstory** | 8.9/10 | 85 |
| **Catalyst** | N/A | N/A |

#### Lead Facilitation

| Feature | Backstory | Catalyst | 
|---|---|---|
| **Customer-facing Chatbot** | Not enough data | Not enough data | 
| **Lead Qualification** | Feature Not Available | Not enough data | 
| **Lead Follow-up** | Feature Not Available | Not enough data | 
| **Meeting Scheduling ** | Feature Not Available | Not enough data | 

#### Organization

| Feature | Backstory | Catalyst | 
|---|---|---|
| **Opportunity and Pipeline Management ** | 9.0 (54 reviews) ✓ Verified | Not enough data | 
| **Data Entry** | 9.0 (54 reviews) ✓ Verified | Not enough data | 
| **Integrations / APIs** | 8.8 (52 reviews) ✓ Verified | Not enough data | 

#### Performance Analysis

| Feature | Backstory | Catalyst | 
|---|---|---|
| **Coaching ** | 9.0 (57 reviews) ✓ Verified | Not enough data | 
| **Peformance Tracking** | 9.0 (64 reviews) ✓ Verified | Not enough data | 

#### Sales Analysis

| Feature | Backstory | Catalyst | 
|---|---|---|
| **ROI Forecasting ** | 8.8 (46 reviews) ✓ Verified | Not enough data | 
| **Sales Forecasting ** | 9.0 (55 reviews) ✓ Verified | Not enough data | 

#### Generative AI

| Feature | Backstory | Catalyst | 
|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | 
| **AI Text Summarization** | Not enough data | Not enough data | 

#### Agentic AI - AI Sales Assistant

| Feature | Backstory | Catalyst | 
|---|---|---|
| **Autonomous Task Execution** | Feature Not Available | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Feature Not Available | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Org Chart

| Product | Score | Reviews |
|---|---|---|
| **Backstory** | 8.8/10 | 34 |
| **Catalyst** | N/A | N/A |

#### Logistics

| Feature | Backstory | Catalyst | 
|---|---|---|
| **Integration** | Feature Not Available | Not enough data | 
| **Analytics** | Feature Not Available | Not enough data | 
| **Export** | Feature Not Available | Not enough data | 
| **Upload** | Feature Not Available | Not enough data | 
| **Employee Directory** | Feature Not Available | Not enough data | 

#### Editing & Design

| Feature | Backstory | Catalyst | 
|---|---|---|
| **Drag-and-Drop** | 9.2 (11 reviews) | Not enough data | 
| **Update** | 9.4 (13 reviews) | Not enough data | 
| **Customize** | 8.6 (16 reviews) | Not enough data | 
| **Details** | 9.0 (16 reviews) | Not enough data | 
| **Restructure** | 8.7 (10 reviews) | Not enough data | 

#### Agentic AI - Org Chart

| Feature | Backstory | Catalyst | 
|---|---|---|
| **Cross-system Integration** | Feature Not Available | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

### Customer Data Platform (CDP)

| Product | Score | Reviews |
|---|---|---|
| **Backstory** | N/A | N/A |
| **Catalyst** | 7.9/10 | 103 |

#### Data Sourcing

| Feature | Backstory | Catalyst | 
|---|---|---|
| **Data Enrichment** | Not enough data | 8.2 (88 reviews) | 
| **Expandability** | Not enough data | 8.3 (82 reviews) | 
| **Content Marketing** | Not enough data | Feature Not Available | 
| **Multiple Devices** | Not enough data | Feature Not Available | 

#### Intelligence

| Feature | Backstory | Catalyst | 
|---|---|---|
| **Marketing Metrics** | Not enough data | 7.2 (64 reviews) | 
| **Predictive Modeling** | Not enough data | Feature Not Available | 
| **Recommendation Engine** | Not enough data | Feature Not Available | 

### Customer Revenue Optimization

| Product | Score | Reviews |
|---|---|---|
| **Backstory** | 8.9/10 | 72 |
| **Catalyst** | 7.4/10 | 95 |

#### Sales Team

| Feature | Backstory | Catalyst | 
|---|---|---|
| **Flexible Sales Process** | 9.0 (42 reviews) | 7.9 (54 reviews) | 
| **Training Mode** | 8.8 (39 reviews) | Feature Not Available | 
| **Playbooks** | 8.9 (40 reviews) | 7.9 (72 reviews) | 

#### Intelligence

| Feature | Backstory | Catalyst | 
|---|---|---|
| **Opportunity Identification** | 9.1 (41 reviews) | 7.7 (63 reviews) | 
| **Smart Content** | 9.0 (39 reviews) | 7.0 (59 reviews) | 

#### Mapping

| Feature | Backstory | Catalyst | 
|---|---|---|
| **Multiple Org Charts** | 8.9 (45 reviews) | Feature Not Available | 
| **Stakeholder Roles** | 8.9 (40 reviews) | Feature Not Available | 

#### Agentic AI - Customer Revenue Optimization

| Feature | Backstory | Catalyst | 
|---|---|---|
| **Autonomous Task Execution** | Feature Not Available | 7.1 (8 reviews) | 
| **Cross-system Integration** | Not enough data | 7.3 (8 reviews) | 
| **Adaptive Learning** | Not enough data | 7.1 (8 reviews) | 
| **Natural Language Interaction** | Not enough data | 7.5 (8 reviews) | 
| **Proactive Assistance** | Feature Not Available | 7.1 (8 reviews) | 
| **Decision Making** | Not enough data | 7.7 (8 reviews) | 

### Customer Journey Mapping

| Product | Score | Reviews |
|---|---|---|
| **Backstory** | N/A | N/A |
| **Catalyst** | 7.5/10 | 60 |

#### Platform Basics

| Feature | Backstory | Catalyst | 
|---|---|---|
| **Templates** | Not enough data | 7.9 (56 reviews) | 
| **Exporting** | Not enough data | Feature Not Available | 
| **Multi-user Access and Collaboration** | Not enough data | 7.9 (50 reviews) | 
| **Multiple Personas** | Not enough data | Feature Not Available | 
| **Data Analytics ** | Not enough data | 7.4 (48 reviews) | 

#### Agentic AI - Customer Journey Mapping

| Feature | Backstory | Catalyst | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.9 (6 reviews) | 

### Customer Journey Analytics

| Product | Score | Reviews |
|---|---|---|
| **Backstory** | N/A | N/A |
| **Catalyst** | 7.6/10 | 72 |

#### Platform Basics

| Feature | Backstory | Catalyst | 
|---|---|---|
| **Dynamic Segmentation** | Not enough data | 7.4 (60 reviews) | 
| **Journey Optimization** | Not enough data | 7.8 (65 reviews) | 

#### Platform Data

| Feature | Backstory | Catalyst | 
|---|---|---|
| **Journey Reporting** | Not enough data | 7.6 (63 reviews) | 
| **Trends Reporting** | Not enough data | 7.5 (63 reviews) | 
| **Dashboards** | Not enough data | 8.5 (69 reviews) | 
| **Advanced Data Filtering** | Not enough data | 7.7 (61 reviews) | 

#### Platform Additional Functionality

| Feature | Backstory | Catalyst | 
|---|---|---|
| **Journey Mapping** | Not enough data | Feature Not Available | 
| **Integrations** | Not enough data | 7.8 (64 reviews) | 
| **Automated Alerts** | Not enough data | 7.8 (61 reviews) | 

#### Agentic AI - Customer Journey Analytics

| Feature | Backstory | Catalyst | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.7 (7 reviews) | 
| **Cross-system Integration** | Not enough data | 7.6 (7 reviews) | 
| **Adaptive Learning** | Not enough data | 7.6 (7 reviews) | 
| **Proactive Assistance** | Not enough data | 7.1 (7 reviews) | 

### Revenue Operations & Intelligence (RO&I)

| Product | Score | Reviews |
|---|---|---|
| **Backstory** | 8.6/10 | 57 |
| **Catalyst** | N/A | N/A |

#### Revenue Sourcing and Forecasting

| Feature | Backstory | Catalyst | 
|---|---|---|
| **Revenue History** | 8.9 (27 reviews) | Not enough data | 
| **Pipeline Management** | 9.0 (37 reviews) | Not enough data | 
| **Dashboard Analytics** | 8.8 (36 reviews) | Not enough data | 
| **Multi-Device Data Visualization** | 8.9 (25 reviews) | Not enough data | 
| **Data Segmentation** | 8.7 (29 reviews) | Not enough data | 
| **Predictive Forecasting** | 7.5 (6 reviews) | Not enough data | 
| **Revenue Operations Cadence** | 7.6 (7 reviews) | Not enough data | 

#### CRM Data Enrichment

| Feature | Backstory | Catalyst | 
|---|---|---|
| **Calendar Sync** | 9.2 (36 reviews) | Not enough data | 
| **Email Activity Capture** | 9.1 (39 reviews) | Not enough data | 
| **Conversation Intelligence** | 9.3 (35 reviews) | Not enough data | 
| **Marketing Leads** | 9.3 (29 reviews) | Not enough data | 
| **Contact Capture** | 8.0 (9 reviews) | Not enough data | 

#### Account Management

| Feature | Backstory | Catalyst | 
|---|---|---|
| **Nonengaged Accounts** | 8.9 (35 reviews) | Not enough data | 
| **Account optimization** | Feature Not Available | Not enough data | 
| **Historical Patterns** | 9.1 (33 reviews) | Not enough data | 
| **Rep Performance** | 9.0 (38 reviews) | Not enough data | 
| **Account Engagement** | 7.8 (10 reviews) | Not enough data | 
| **Historical Win/Loss Patterns** | 7.7 (5 reviews) | Not enough data | 

#### Agentic AI - Revenue Operations & Intelligence (RO&I)

| Feature | Backstory | Catalyst | 
|---|---|---|
| **Autonomous Task Execution** | Feature Not Available | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Feature Not Available | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Sales Performance Management

| Product | Score | Reviews |
|---|---|---|
| **Backstory** | 8.7/10 | 228 |
| **Catalyst** | N/A | N/A |

#### Agentic AI - Sales Performance Management

| Feature | Backstory | Catalyst | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

#### Incentives

| Feature | Backstory | Catalyst | 
|---|---|---|
| **Badges** | 8.6 (82 reviews) | Not enough data | 
| **Triggers** | 8.6 (91 reviews) | Not enough data | 
| **Commission Calculator** | 8.3 (55 reviews) ✓ Verified | Not enough data | 
| **Leaderboards** | 8.9 (119 reviews) | Not enough data | 

#### Personalization

| Feature | Backstory | Catalyst | 
|---|---|---|
| **Profiles** | 8.7 (102 reviews) | Not enough data | 
| **Custom Reports** | 8.9 (141 reviews) ✓ Verified | Not enough data | 
| **Dashboards** | 9.0 (166 reviews) ✓ Verified | Not enough data | 
| **Goal Setting** | 8.7 (112 reviews) ✓ Verified | Not enough data | 

#### Administrative

| Feature | Backstory | Catalyst | 
|---|---|---|
| **Integration** | 8.9 (139 reviews) ✓ Verified | Not enough data | 
| **Employee Structure** | 8.7 (107 reviews) ✓ Verified | Not enough data | 
| **Behavior Monitoring** | 8.7 (112 reviews) | Not enough data | 

### Sales Analytics

| Product | Score | Reviews |
|---|---|---|
| **Backstory** | 8.7/10 | 144 |
| **Catalyst** | N/A | N/A |

#### Agentic AI - Sales Analytics

| Feature | Backstory | Catalyst | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

#### Data Sourcing

| Feature | Backstory | Catalyst | 
|---|---|---|
| **Data Sourcing** | 8.6 (88 reviews) | Not enough data | 
| **Exporting & Sharing Data** | 8.5 (79 reviews) | Not enough data | 
| **Multi-Device Data Visualization** | 8.8 (72 reviews) | Not enough data | 
| **Interactive Dashboards** | 8.9 (100 reviews) | Not enough data | 
| **Data Segmentation** | 8.8 (82 reviews) | Not enough data | 

#### Predictive Analytics

| Feature | Backstory | Catalyst | 
|---|---|---|
| **Lead Scoring** | 8.7 (80 reviews) | Not enough data | 
| **Opportunity Scoring** | 8.6 (96 reviews) | Not enough data | 
| **Risk Analysis** | 8.6 (82 reviews) | Not enough data | 
| **Live Forecasting** | 8.7 (85 reviews) | Not enough data | 

#### Sales Management

| Feature | Backstory | Catalyst | 
|---|---|---|
| **Live Pipeline Management** | 8.6 (91 reviews) | Not enough data | 
| **Sales Gamification** | 8.7 (85 reviews) | Not enough data | 
| **Account-Based Analytics** | 8.8 (107 reviews) | Not enough data | 
| **Activity Tracking** | 9.0 (124 reviews) | Not enough data | 

### Sales Coaching

| Product | Score | Reviews |
|---|---|---|
| **Backstory** | 8.7/10 | 92 |
| **Catalyst** | N/A | N/A |

#### Agentic AI - Sales Coaching

| Feature | Backstory | Catalyst | 
|---|---|---|
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Training

| Feature | Backstory | Catalyst | 
|---|---|---|
| **Knowledge Base** | 8.6 (54 reviews) ✓ Verified | Not enough data | 
| **Coaching Materials** | 8.4 (54 reviews) | Not enough data | 
| **Playbook Creation** | 8.5 (41 reviews) | Not enough data | 
| **Video Record** | 8.7 (36 reviews) | Not enough data | 

#### Feedback

| Feature | Backstory | Catalyst | 
|---|---|---|
| **Review** | 8.7 (45 reviews) ✓ Verified | Not enough data | 
| **Scorecard** | 8.9 (60 reviews) ✓ Verified | Not enough data | 
| **Coaching Card** | 9.0 (45 reviews) | Not enough data | 
| **Leaderboard** | 9.1 (60 reviews) ✓ Verified | Not enough data | 
| **Real-Time Updates** | 8.7 (56 reviews) ✓ Verified | Not enough data | 
| **Notifications** | 8.7 (49 reviews) ✓ Verified | Not enough data | 
| **Competition** | 9.1 (49 reviews) | Not enough data | 

#### Generative AI

| Feature | Backstory | Catalyst | 
|---|---|---|
| **AI Text Summarization** | Not enough data | Not enough data | 

### Revenue AI Platforms

| Product | Score | Reviews |
|---|---|---|
| **Backstory** | N/A | N/A |
| **Catalyst** | N/A | N/A |

#### Agentic AI - Revenue AI Platforms

| Feature | Backstory | Catalyst | 
|---|---|---|
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 

#### Platform - Revenue AI Platforms

| Feature | Backstory | Catalyst | 
|---|---|---|
| **Conversation Intelligence** | Not enough data | Not enough data | 
| **Predictive Forecasting** | Not enough data | Not enough data | 
| **CRM Data Enrichment** | Not enough data | Not enough data | 
| **Actionable Insights** | Not enough data | Not enough data | 
| **Risk Flagging** | Not enough data | Not enough data | 
| **Workflow Orchestration** | Not enough data | Not enough data | 
| **Sales Coaching** | Not enough data | Not enough data | 
| **Pipeline & Deal Management** | Not enough data | Not enough data | 
| **Customer Data Capture** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (1):** [Customer Revenue Optimization (CRO) Software](https://www.g2.com/categories/customer-revenue-optimization)

**Unique to Backstory (8):** [Revenue AI Platforms](https://www.g2.com/categories/revenue-ai-platforms), [Revenue Operations & Intelligence (RO&I) Software](https://www.g2.com/categories/revenue-operations-intelligence-ro-i), [AI Sales Assistant Software](https://www.g2.com/categories/ai-sales-assistant), [Sales Analytics Software](https://www.g2.com/categories/sales-analytics), [Account Data Management Software](https://www.g2.com/categories/account-data-management), [Sales Performance Management Software](https://www.g2.com/categories/sales-performance-management), [Org Chart Software](https://www.g2.com/categories/org-chart), [Sales Coaching Software](https://www.g2.com/categories/sales-coaching)

**Unique to Catalyst (4):** [Customer Data Platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp), [Customer Success Software](https://www.g2.com/categories/customer-success), [Customer Journey Mapping Tools](https://www.g2.com/categories/customer-journey-mapping), [Customer Journey Analytics Software](https://www.g2.com/categories/customer-journey-analytics)


---
## Reviewer Demographics

### By Company Size

| Segment | Backstory | Catalyst | 
|---|---|---|
| **Small-Business** | 10.4% | 13.0% | 
| **Mid-Market** | 35.5% | 74.8% | 
| **Enterprise** | 54.1% | 12.2% | 

### By Industry

#### Backstory

- **Computer Software:** 36.0%
- **Information Technology and Services:** 31.8%
- **Telecommunications:** 9.4%
- **Computer & Network Security:** 5.0%
- **Internet:** 2.1%
- **Marketing and Advertising:** 1.8%
- **Staffing and Recruiting:** 1.2%
- **Management Consulting:** 1.0%
- **Accounting:** 0.7%
- **Leisure, Travel & Tourism:** 0.7%
- **Other:** 10.4%

#### Catalyst

- **Computer Software:** 40.2%
- **Information Technology and Services:** 17.2%
- **Marketing and Advertising:** 10.1%
- **Financial Services:** 5.0%
- **Computer & Network Security:** 3.7%
- **Education Management:** 2.1%
- **Internet:** 2.0%
- **Staffing and Recruiting:** 1.8%
- **Hospital & Health Care:** 1.4%
- **Mental Health Care:** 1.4%
- **Other:** 15.1%

---
## Alternatives

### Alternatives to Backstory

- [Clari](https://www.g2.com/products/clari/reviews) — 4.6/5 stars (5607 reviews)
- [Outreach](https://www.g2.com/products/outreach/reviews) — 4.3/5 stars (3572 reviews)
- [Gong](https://www.g2.com/products/gong/reviews) — 4.7/5 stars (6677 reviews)
- [Aviso](https://www.g2.com/products/aviso/reviews) — 4.3/5 stars (984 reviews)
- [Salesloft](https://www.g2.com/products/salesloft/reviews) — 4.5/5 stars (4287 reviews)
- [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) — 4.4/5 stars (25844 reviews)
- [Weflow](https://www.g2.com/products/weflow/reviews) — 4.6/5 stars (121 reviews)
- [Terret.ai](https://www.g2.com/products/terret-ai/reviews) — 4.4/5 stars (615 reviews)
- [GTM Workspace - Powered by ZoomInfo](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) — 4.5/5 stars (9107 reviews)
- [Revenue Grid](https://www.g2.com/products/revenue-grid/reviews) — 4.6/5 stars (582 reviews)

### Alternatives to Catalyst

- [ChurnZero](https://www.g2.com/products/churnzero/reviews) — 4.7/5 stars (1602 reviews)
- [Planhat](https://www.g2.com/products/planhat/reviews) — 4.5/5 stars (940 reviews)
- [Custify](https://www.g2.com/products/custify/reviews) — 4.7/5 stars (510 reviews)
- [Gainsight Customer Success](https://www.g2.com/products/gainsight-customer-success/reviews) — 4.5/5 stars (1746 reviews)
- [Vitally](https://www.g2.com/products/vitally/reviews) — 4.5/5 stars (701 reviews)
- [ClientSuccess](https://www.g2.com/products/clientsuccess/reviews) — 4.4/5 stars (424 reviews)
- [HubSpot Service Hub](https://www.g2.com/products/hubspot-service-hub/reviews) — 4.4/5 stars (2916 reviews)
- [Klaviyo](https://www.g2.com/products/klaviyo/reviews) — 4.6/5 stars (1356 reviews)
- [WebEngage](https://www.g2.com/products/webengage/reviews) — 4.5/5 stars (766 reviews)
- [Insider One](https://www.g2.com/products/insider-one/reviews) — 4.8/5 stars (1409 reviews)

---
## Top Discussions

### Backstory

- Title: [what is the best use of People.AI for sales reps?](https://www.g2.com/discussions/what-is-the-best-use-of-people-ai-for-sales-reps) — 1 comment, 1 upvote
  > **Top comment:** "Hello Mitchel, 
Thank you for your question.   We have a page dedicated to People.ai's Solutions for Sales on our website..."
- Title: [Can Salesforce be synced with People.ai?](https://www.g2.com/discussions/can-salesforce-be-synced-with-people-ai) — 1 comment
  > **Top comment:** "Yes, absolutely"
- Title: [Time to reflect activity in PeopleAI](https://www.g2.com/discussions/34636-time-to-reflect-activity-in-peopleai) — 1 comment
  > **Top comment:** "What is the polling cycle time to reflect new activity ?  "

### Catalyst

No discussions available for this product.

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/people-ai-backstory-vs-totango-catalyst)