# Backstory vs Salesloft Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Salesloft excels in providing a comprehensive sales outreach experience, with users praising its "excellent process for cadences" and "in-depth analytics," which help streamline their sales efforts and improve overall productivity.
- **Users say** that Backstory is particularly effective at reducing manual data entry, with one reviewer highlighting how it "eliminates the need for manual data entry in Salesforce," which significantly enhances productivity and allows teams to focus on more strategic tasks.
- **Reviewers mention** that Salesloft's user-friendly interface and integration capabilities make it a favorite among mid-market companies, as it connects seamlessly with calendars, allowing clients to easily book appointments, thus reducing administrative burdens.
- **According to verified reviews** , Backstory is noted for its intuitive design and user-friendly experience, with users appreciating the "great level of information" it provides, which aids in making data-driven decisions that positively impact sales strategies.
- **G2 reviewers highlight** that while Salesloft has a strong support system, with users noting "excellent support from the SalesLoft team," Backstory outshines in this area, receiving higher ratings for quality of support, which is crucial for teams needing timely assistance.
- **Users report** that Salesloft's overall satisfaction is reflected in its higher G2 Score, indicating a strong preference among users for its features and capabilities, while Backstory, despite its strengths, has a lower score, suggesting room for improvement in user satisfaction and feature offerings.



| | Backstory | Salesloft | 
|---|---|---|
| **Star Rating** | 4.5 out of 5 | 4.5 out of 5 | 
| **Total Reviews** | 630 | 4,287 | 
| **Largest Market Segment** | Enterprise (54.1% of reviews) | Mid-Market (56.4% of reviews) | 
| **Entry Level Price** | No pricing available | Contact Us | 

---
## Top Pros & Cons

### Backstory

Pros:
- Helpful (3 reviews)
- CRM Integration (2 reviews)


### Salesloft

Pros:
- Ease of Use (256 reviews)
- Integrations (211 reviews)

Cons:
- Call Issues (164 reviews)
- Integration Issues (134 reviews)

---
## Ratings Comparison
| Rating | Backstory | Salesloft | 
|---|---|---|
  | **Meets Requirements** | 8.8 (413 reviews) | 8.9 (3404 reviews) | 
  | **Ease of Use** | 8.9 (415 reviews) | 8.8 (3449 reviews) | 
  | **Ease of Setup** | 8.3 (82 reviews) | 8.6 (1040 reviews) | 
  | **Ease of Admin** | 8.3 (85 reviews) | 8.5 (784 reviews) | 
  | **Quality of Support** | 9.1 (330 reviews) | 8.6 (3080 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.4 (87 reviews) | 8.9 (774 reviews) | 
  | **Product Direction (% positive)** | 8.0 (353 reviews) | 8.8 (3298 reviews) | 

---
## Pricing

### Backstory

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

### Salesloft

#### Entry-Level Pricing

Plan: Advanced

Price: Contact Us

Description: For revenue teams that need to build pipeline, increase revenue, convert deals, and win customers.

Key Features:
- Pipeline Generation
- Rep Coaching
- Full Customer Lifecycle Workflows

[Browse all 2 editions](https://www.g2.com/products/salesloft/pricing)

#### Free Trial

No

---
## Features Comparison By Category

### Account Data Management

| Product | Score | Reviews |
|---|---|---|
| **Backstory** | 8.7/10 | 119 |
| **Salesloft** | N/A | N/A |

#### Lead Intelligence

| Feature | Backstory | Salesloft | 
|---|---|---|
| **Market Insights ** | 8.6 (68 reviews) | Not enough data | 
| **Account-level Insights ** | 8.5 (87 reviews) | Not enough data | 
| **Lead Analysis ** | Feature Not Available | Not enough data | 

#### Lead Management

| Feature | Backstory | Salesloft | 
|---|---|---|
| **Segmentation ** | 8.6 (67 reviews) | Not enough data | 
| **Predictive Scoring ** | 8.5 (68 reviews) | Not enough data | 
| **Account Identification ** | 8.6 (69 reviews) | Not enough data | 

#### Marketing Campaigns

| Feature | Backstory | Salesloft | 
|---|---|---|
| **Omni-Channel Tracking ** | Feature Not Available | Not enough data | 
| **Revenue Planning ** | Feature Not Available | Not enough data | 
| **Media Attribution ** | 8.7 (46 reviews) | Not enough data | 
| **Opportunity Timeline ** | 8.6 (72 reviews) ✓ Verified | Not enough data | 
| **Customization ** | 8.7 (58 reviews) | Not enough data | 

#### Campaign Execution

| Feature | Backstory | Salesloft | 
|---|---|---|
| **Website Personalization ** | Feature Not Available | Not enough data | 
| **Prioritized Accounts ** | 9.0 (71 reviews) | Not enough data | 
| **Trending Accounts ** | 8.9 (69 reviews) | Not enough data | 
| **Email Campaigns ** | 9.0 (55 reviews) | Not enough data | 

#### Agentic AI - Account Data Management

| Feature | Backstory | Salesloft | 
|---|---|---|
| **Autonomous Task Execution** | Feature Not Available | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Feature Not Available | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### AI Sales Assistant

| Product | Score | Reviews |
|---|---|---|
| **Backstory** | 8.9/10 | 85 |
| **Salesloft** | N/A | N/A |

#### Lead Facilitation

| Feature | Backstory | Salesloft | 
|---|---|---|
| **Customer-facing Chatbot** | Not enough data | Not enough data | 
| **Lead Qualification** | Feature Not Available | Not enough data | 
| **Lead Follow-up** | Feature Not Available | Not enough data | 
| **Meeting Scheduling ** | Feature Not Available | Not enough data | 

#### Organization

| Feature | Backstory | Salesloft | 
|---|---|---|
| **Opportunity and Pipeline Management ** | 9.0 (54 reviews) ✓ Verified | Not enough data | 
| **Data Entry** | 9.0 (54 reviews) ✓ Verified | 10.0 (6 reviews) | 
| **Integrations / APIs** | 8.8 (52 reviews) ✓ Verified | 10.0 (5 reviews) | 

#### Performance Analysis

| Feature | Backstory | Salesloft | 
|---|---|---|
| **Coaching ** | 9.0 (57 reviews) ✓ Verified | Not enough data | 
| **Peformance Tracking** | 9.0 (64 reviews) ✓ Verified | 10.0 (6 reviews) | 

#### Sales Analysis

| Feature | Backstory | Salesloft | 
|---|---|---|
| **ROI Forecasting ** | 8.8 (46 reviews) ✓ Verified | Not enough data | 
| **Sales Forecasting ** | 9.0 (55 reviews) ✓ Verified | Not enough data | 

#### Generative AI

| Feature | Backstory | Salesloft | 
|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | 
| **AI Text Summarization** | Not enough data | Not enough data | 

#### Agentic AI - AI Sales Assistant

| Feature | Backstory | Salesloft | 
|---|---|---|
| **Autonomous Task Execution** | Feature Not Available | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Feature Not Available | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Sales Engagement

| Product | Score | Reviews |
|---|---|---|
| **Backstory** | N/A | N/A |
| **Salesloft** | 8.1/10 | 1820 |

#### Integrated Workflows

| Feature | Backstory | Salesloft | 
|---|---|---|
| **Task Management** | Not enough data | 8.7 (1525 reviews) ✓ Verified | 
| **Email Tracking/Automation** | Not enough data | 9.2 (1659 reviews) ✓ Verified | 
| **Calls and Voice** | Not enough data | 8.6 (1489 reviews) ✓ Verified | 
| **Other Outreach Options ** | Not enough data | 8.3 (1330 reviews) ✓ Verified | 
| **CRM Integration** | Not enough data | 8.8 (1601 reviews) ✓ Verified | 
| **Calendar** | Not enough data | 8.7 (751 reviews) | 
| **Shared Records** | Not enough data | 8.4 (670 reviews) | 

#### Repeatability and Reportability

| Feature | Backstory | Salesloft | 
|---|---|---|
| **Content Management** | Not enough data | 8.7 (1421 reviews) ✓ Verified | 
| **Workflow Management** | Not enough data | 8.8 (1561 reviews) ✓ Verified | 
| **Workflow Performance** | Not enough data | 8.8 (1519 reviews) ✓ Verified | 
| **Sales Coaching and Insights** | Not enough data | 8.3 (1275 reviews) ✓ Verified | 
| **Gamification** | Not enough data | 7.8 (600 reviews) | 

#### AI and Automation

| Feature | Backstory | Salesloft | 
|---|---|---|
| **Lead Prioritization** | Not enough data | 8.2 (685 reviews) | 
| **Lead Scoring** | Not enough data | 8.0 (636 reviews) | 
| **Best Time of Day Scheduling** | Not enough data | 8.3 (663 reviews) | 
| **Buyer Intelligence** | Not enough data | 7.9 (589 reviews) | 
| **Machine Learning** | Not enough data | 7.7 (561 reviews) | 

#### Generative AI

| Feature | Backstory | Salesloft | 
|---|---|---|
| **AI Text Generation** | Not enough data | 7.4 (207 reviews) | 

#### Agentic AI - Sales Engagement

| Feature | Backstory | Salesloft | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.2 (49 reviews) | 
| **Multi-step Planning** | Not enough data | 7.3 (49 reviews) | 
| **Cross-system Integration** | Not enough data | 7.6 (48 reviews) | 
| **Adaptive Learning** | Not enough data | 7.6 (49 reviews) | 
| **Natural Language Interaction** | Not enough data | 7.4 (49 reviews) | 
| **Proactive Assistance** | Not enough data | 7.3 (49 reviews) | 
| **Decision Making** | Not enough data | 7.4 (48 reviews) | 

### Org Chart

| Product | Score | Reviews |
|---|---|---|
| **Backstory** | 8.8/10 | 34 |
| **Salesloft** | N/A | N/A |

#### Logistics

| Feature | Backstory | Salesloft | 
|---|---|---|
| **Integration** | Feature Not Available | Not enough data | 
| **Analytics** | Feature Not Available | Not enough data | 
| **Export** | Feature Not Available | Not enough data | 
| **Upload** | Feature Not Available | Not enough data | 
| **Employee Directory** | Feature Not Available | Not enough data | 

#### Editing & Design

| Feature | Backstory | Salesloft | 
|---|---|---|
| **Drag-and-Drop** | 9.2 (11 reviews) | Not enough data | 
| **Update** | 9.4 (13 reviews) | Not enough data | 
| **Customize** | 8.6 (16 reviews) | Not enough data | 
| **Details** | 9.0 (16 reviews) | Not enough data | 
| **Restructure** | 8.7 (10 reviews) | Not enough data | 

#### Agentic AI - Org Chart

| Feature | Backstory | Salesloft | 
|---|---|---|
| **Cross-system Integration** | Feature Not Available | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

### Conversation Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Backstory** | N/A | N/A |
| **Salesloft** | 7.8/10 | 970 |

#### Call Analytics

| Feature | Backstory | Salesloft | 
|---|---|---|
| **Call Recording** | Not enough data | 9.0 (740 reviews) ✓ Verified | 
| **Machine Learning** | Not enough data | 8.3 (594 reviews) ✓ Verified | 
| **Call Analysis** | Not enough data | 8.5 (666 reviews) ✓ Verified | 
| **Lead Qualification** | Not enough data | 8.3 (632 reviews) | 

#### Artificial Intelligence - Conversation Intelligence

| Feature | Backstory | Salesloft | 
|---|---|---|
| **Customer Scoring** | Not enough data | 8.2 (590 reviews) ✓ Verified | 
| **Speech-to-Text** | Not enough data | 8.0 (484 reviews) ✓ Verified | 
| **Sentiment Analysis** | Not enough data | Not enough data | 

#### Generative AI

| Feature | Backstory | Salesloft | 
|---|---|---|
| **AI Text Summarization** | Not enough data | 7.7 (123 reviews) | 

#### Agentic AI - Conversation Intelligence

| Feature | Backstory | Salesloft | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.7 (13 reviews) | 
| **Multi-step Planning** | Not enough data | 7.5 (12 reviews) | 
| **Cross-system Integration** | Not enough data | 7.8 (12 reviews) | 
| **Adaptive Learning** | Not enough data | 7.6 (12 reviews) | 
| **Natural Language Interaction** | Not enough data | 6.4 (12 reviews) | 
| **Proactive Assistance** | Not enough data | 7.1 (12 reviews) | 
| **Decision Making** | Not enough data | 7.9 (12 reviews) | 

### Customer Revenue Optimization

| Product | Score | Reviews |
|---|---|---|
| **Backstory** | 8.9/10 | 72 |
| **Salesloft** | N/A | N/A |

#### Sales Team

| Feature | Backstory | Salesloft | 
|---|---|---|
| **Flexible Sales Process** | 9.0 (42 reviews) | Not enough data | 
| **Training Mode** | 8.8 (39 reviews) | Not enough data | 
| **Playbooks** | 8.9 (40 reviews) | Not enough data | 

#### Intelligence

| Feature | Backstory | Salesloft | 
|---|---|---|
| **Opportunity Identification** | 9.1 (41 reviews) | Not enough data | 
| **Zero-touch Renewals** | Feature Not Available | Not enough data | 
| **Smart Content** | 9.0 (39 reviews) | Not enough data | 

#### Mapping

| Feature | Backstory | Salesloft | 
|---|---|---|
| **Multiple Org Charts** | 8.9 (45 reviews) | Not enough data | 
| **Stakeholder Roles** | 8.9 (40 reviews) | Not enough data | 

#### Agentic AI - Customer Revenue Optimization

| Feature | Backstory | Salesloft | 
|---|---|---|
| **Autonomous Task Execution** | Feature Not Available | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Feature Not Available | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Revenue Operations & Intelligence (RO&I)

| Product | Score | Reviews |
|---|---|---|
| **Backstory** | 8.6/10 | 57 |
| **Salesloft** | 7.9/10 | 66 |

#### Revenue Sourcing and Forecasting

| Feature | Backstory | Salesloft | 
|---|---|---|
| **Revenue History** | 8.9 (27 reviews) | 7.6 (56 reviews) | 
| **Pipeline Management** | 9.0 (37 reviews) | 8.1 (59 reviews) | 
| **Dashboard Analytics** | 8.8 (36 reviews) | 8.2 (59 reviews) | 
| **Multi-Device Data Visualization** | 8.9 (25 reviews) | 7.8 (54 reviews) | 
| **Data Segmentation** | 8.7 (29 reviews) | 8.0 (57 reviews) | 
| **Predictive Forecasting** | 7.5 (6 reviews) | 7.5 (52 reviews) | 
| **Revenue Operations Cadence** | 7.6 (7 reviews) | 7.5 (53 reviews) | 

#### CRM Data Enrichment

| Feature | Backstory | Salesloft | 
|---|---|---|
| **Calendar Sync** | 9.2 (36 reviews) | 8.5 (55 reviews) | 
| **Email Activity Capture** | 9.1 (39 reviews) | 8.5 (56 reviews) | 
| **Conversation Intelligence** | 9.3 (35 reviews) | 8.2 (49 reviews) | 
| **Marketing Leads** | 9.3 (29 reviews) | 7.8 (48 reviews) | 
| **Contact Capture** | 8.0 (9 reviews) | 7.6 (48 reviews) | 

#### Account Management

| Feature | Backstory | Salesloft | 
|---|---|---|
| **Nonengaged Accounts** | 8.9 (35 reviews) | 7.9 (49 reviews) | 
| **Account optimization** | Feature Not Available | 7.8 (49 reviews) | 
| **Historical Patterns** | 9.1 (33 reviews) | 8.0 (47 reviews) | 
| **Rep Performance** | 9.0 (38 reviews) | 8.1 (47 reviews) | 
| **Account Engagement** | 7.8 (10 reviews) | 8.3 (50 reviews) | 
| **Historical Win/Loss Patterns** | 7.7 (5 reviews) | 7.7 (46 reviews) | 

#### Agentic AI - Revenue Operations & Intelligence (RO&I)

| Feature | Backstory | Salesloft | 
|---|---|---|
| **Autonomous Task Execution** | Feature Not Available | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Feature Not Available | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Sales Performance Management

| Product | Score | Reviews |
|---|---|---|
| **Backstory** | 8.7/10 | 228 |
| **Salesloft** | 8.0/10 | 795 |

#### Agentic AI - Sales Performance Management

| Feature | Backstory | Salesloft | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.7 (16 reviews) | 
| **Natural Language Interaction** | Not enough data | 6.7 (16 reviews) | 
| **Proactive Assistance** | Not enough data | 7.0 (16 reviews) | 

#### Incentives

| Feature | Backstory | Salesloft | 
|---|---|---|
| **Badges** | 8.6 (82 reviews) | 8.1 (348 reviews) | 
| **Triggers** | 8.6 (91 reviews) | 8.2 (513 reviews) | 
| **Commission Calculator** | 8.3 (55 reviews) ✓ Verified | 7.3 (294 reviews) | 
| **Leaderboards** | 8.9 (119 reviews) | 8.5 (549 reviews) ✓ Verified | 

#### Personalization

| Feature | Backstory | Salesloft | 
|---|---|---|
| **Profiles** | 8.7 (102 reviews) | 8.4 (410 reviews) | 
| **Custom Reports** | 8.9 (141 reviews) ✓ Verified | 8.4 (565 reviews) ✓ Verified | 
| **Dashboards** | 9.0 (166 reviews) ✓ Verified | 8.8 (691 reviews) ✓ Verified | 
| **Goal Setting** | 8.7 (112 reviews) ✓ Verified | 8.5 (410 reviews) ✓ Verified | 

#### Administrative

| Feature | Backstory | Salesloft | 
|---|---|---|
| **Integration** | 8.9 (139 reviews) ✓ Verified | 8.8 (661 reviews) ✓ Verified | 
| **Employee Structure** | 8.7 (107 reviews) ✓ Verified | 8.4 (566 reviews) ✓ Verified | 
| **Behavior Monitoring** | 8.7 (112 reviews) | 8.6 (559 reviews) | 

### Email Tracking

| Product | Score | Reviews |
|---|---|---|
| **Backstory** | N/A | N/A |
| **Salesloft** | 7.9/10 | 2271 |

#### Agentic AI - Email Tracking

| Feature | Backstory | Salesloft | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.0 (38 reviews) | 
| **Multi-step Planning** | Not enough data | 7.5 (38 reviews) | 
| **Cross-system Integration** | Not enough data | 7.4 (38 reviews) | 
| **Adaptive Learning** | Not enough data | 7.1 (38 reviews) | 
| **Natural Language Interaction** | Not enough data | 6.7 (37 reviews) | 
| **Proactive Assistance** | Not enough data | 6.7 (38 reviews) | 
| **Decision Making** | Not enough data | 6.7 (38 reviews) | 

#### Analytics

| Feature | Backstory | Salesloft | 
|---|---|---|
| **Open Rates** | Not enough data | 8.7 (2101 reviews) | 
| **Link Activity** | Not enough data | 8.6 (2046 reviews) | 
| **Attachment Activity** | Not enough data | 8.4 (1831 reviews) | 

#### Customizations

| Feature | Backstory | Salesloft | 
|---|---|---|
| **Email Platform Integration** | Not enough data | 8.9 (2050 reviews) | 
| **Email Scheduling** | Not enough data | 9.1 (2034 reviews) | 
| **Notifications** | Not enough data | 8.8 (2044 reviews) | 
| **Email Categorization** | Not enough data | 8.6 (1766 reviews) | 
| **Templates** | Not enough data | 9.0 (2056 reviews) | 

#### Generative AI

| Feature | Backstory | Salesloft | 
|---|---|---|
| **AI Text Generation** | Not enough data | 7.4 (252 reviews) | 

### Sales Analytics

| Product | Score | Reviews |
|---|---|---|
| **Backstory** | 8.7/10 | 144 |
| **Salesloft** | 7.7/10 | 362 |

#### Agentic AI - Sales Analytics

| Feature | Backstory | Salesloft | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.8 (24 reviews) | 
| **Cross-system Integration** | Not enough data | 7.5 (24 reviews) | 
| **Adaptive Learning** | Not enough data | 7.1 (24 reviews) | 
| **Natural Language Interaction** | Not enough data | 6.9 (24 reviews) | 
| **Proactive Assistance** | Not enough data | 6.8 (24 reviews) | 

#### Data Sourcing

| Feature | Backstory | Salesloft | 
|---|---|---|
| **Data Sourcing** | 8.6 (88 reviews) | 7.9 (294 reviews) | 
| **Exporting & Sharing Data** | 8.5 (79 reviews) | 8.1 (301 reviews) | 
| **Multi-Device Data Visualization** | 8.8 (72 reviews) | 7.8 (284 reviews) | 
| **Interactive Dashboards** | 8.9 (100 reviews) | 8.5 (315 reviews) | 
| **Data Segmentation** | 8.8 (82 reviews) | 8.0 (289 reviews) | 

#### Predictive Analytics

| Feature | Backstory | Salesloft | 
|---|---|---|
| **Lead Scoring** | 8.7 (80 reviews) | 8.1 (308 reviews) | 
| **Opportunity Scoring** | 8.6 (96 reviews) | 8.1 (310 reviews) | 
| **Risk Analysis** | 8.6 (82 reviews) | 7.3 (288 reviews) | 
| **Live Forecasting** | 8.7 (85 reviews) | 7.7 (292 reviews) | 

#### Sales Management

| Feature | Backstory | Salesloft | 
|---|---|---|
| **Live Pipeline Management** | 8.6 (91 reviews) | 8.2 (303 reviews) | 
| **Sales Gamification** | 8.7 (85 reviews) | 7.6 (281 reviews) | 
| **Account-Based Analytics** | 8.8 (107 reviews) | 8.1 (317 reviews) | 
| **Activity Tracking** | 9.0 (124 reviews) | 9.2 (331 reviews) | 

### Outbound Call Tracking

| Product | Score | Reviews |
|---|---|---|
| **Backstory** | N/A | N/A |
| **Salesloft** | 8.3/10 | 1951 |

#### Agentic AI - Outbound Call Tracking

| Feature | Backstory | Salesloft | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.4 (33 reviews) | 
| **Natural Language Interaction** | Not enough data | 6.8 (32 reviews) | 

#### Calling

| Feature | Backstory | Salesloft | 
|---|---|---|
| **Record Calls** | Not enough data | 9.0 (1592 reviews) ✓ Verified | 
| **Generate Location** | Not enough data | 8.3 (1410 reviews) | 
| **Call Types** | Not enough data | 8.7 (1523 reviews) | 
| **Click-to-Call** | Not enough data | 9.0 (1668 reviews) ✓ Verified | 
| **Auto Dialer** | Not enough data | 7.7 (37 reviews) | 

#### Contacts

| Feature | Backstory | Salesloft | 
|---|---|---|
| **Personalization** | Not enough data | 8.8 (1682 reviews) ✓ Verified | 
| **Information Locater** | Not enough data | 8.4 (1498 reviews) ✓ Verified | 
| **Record Prospect Data** | Not enough data | 8.7 (1567 reviews) ✓ Verified | 

#### Insights

| Feature | Backstory | Salesloft | 
|---|---|---|
| **Notes** | Not enough data | 8.8 (1678 reviews) | 
| **Daily Summary** | Not enough data | 8.7 (1545 reviews) | 
| **Automated Voicemails** | Not enough data | 8.5 (1274 reviews) | 
| **Automated Emails** | Not enough data | 9.1 (1646 reviews) ✓ Verified | 
| **Sorts Prospects** | Not enough data | 8.4 (1418 reviews) ✓ Verified | 
| **Automated Note Taking** | Not enough data | 7.3 (36 reviews) | 

### Sales Coaching

| Product | Score | Reviews |
|---|---|---|
| **Backstory** | 8.7/10 | 92 |
| **Salesloft** | 8.4/10 | 774 |

#### Agentic AI - Sales Coaching

| Feature | Backstory | Salesloft | 
|---|---|---|
| **Multi-step Planning** | Not enough data | 8.1 (7 reviews) | 
| **Cross-system Integration** | Not enough data | 8.1 (7 reviews) | 
| **Adaptive Learning** | Not enough data | 8.3 (7 reviews) | 
| **Decision Making** | Not enough data | 8.1 (7 reviews) | 

#### Training

| Feature | Backstory | Salesloft | 
|---|---|---|
| **Knowledge Base** | 8.6 (54 reviews) ✓ Verified | 8.6 (589 reviews) ✓ Verified | 
| **Coaching Materials** | 8.4 (54 reviews) | 8.5 (584 reviews) ✓ Verified | 
| **Playbook Creation** | 8.5 (41 reviews) | 8.2 (491 reviews) ✓ Verified | 
| **Video Record** | 8.7 (36 reviews) | 8.3 (493 reviews) ✓ Verified | 

#### Feedback

| Feature | Backstory | Salesloft | 
|---|---|---|
| **Review** | 8.7 (45 reviews) ✓ Verified | 8.8 (529 reviews) ✓ Verified | 
| **Scorecard** | 8.9 (60 reviews) ✓ Verified | 8.6 (461 reviews) ✓ Verified | 
| **Coaching Card** | 9.0 (45 reviews) | 8.5 (428 reviews) ✓ Verified | 
| **Leaderboard** | 9.1 (60 reviews) ✓ Verified | 8.7 (528 reviews) ✓ Verified | 
| **Real-Time Updates** | 8.7 (56 reviews) ✓ Verified | 8.8 (575 reviews) ✓ Verified | 
| **Notifications** | 8.7 (49 reviews) ✓ Verified | 8.8 (572 reviews) ✓ Verified | 
| **Competition** | 9.1 (49 reviews) | 8.5 (480 reviews) ✓ Verified | 

#### Generative AI

| Feature | Backstory | Salesloft | 
|---|---|---|
| **AI Text Summarization** | Not enough data | 8.1 (54 reviews) | 

### Sales Enablement

| Product | Score | Reviews |
|---|---|---|
| **Backstory** | N/A | N/A |
| **Salesloft** | 8.6/10 | 33 |

#### Agentic AI - Sales Enablement

| Feature | Backstory | Salesloft | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

#### Content Management

| Feature | Backstory | Salesloft | 
|---|---|---|
| **Content Import** | Not enough data | 8.5 (14 reviews) | 
| **Content Creation** | Not enough data | 8.9 (22 reviews) | 
| **Templates** | Not enough data | 9.1 (30 reviews) | 
| **Advanced Search** | Not enough data | 8.2 (17 reviews) | 
| **Content Storage** | Not enough data | 8.8 (13 reviews) | 

#### Analytics

| Feature | Backstory | Salesloft | 
|---|---|---|
| **Reporting** | Not enough data | 9.0 (26 reviews) | 
| **Alerts** | Not enough data | 9.1 (13 reviews) | 
| **Account-Based Engagement** | Not enough data | 8.5 (12 reviews) | 
| **Content Utilization** | Not enough data | 9.3 (18 reviews) | 

#### Learning Management - Sales Enablement

| Feature | Backstory | Salesloft | 
|---|---|---|
| **Sales Training ** | Not enough data | Not enough data | 
| **Sales Coaching** | Not enough data | Not enough data | 
| **Sales Onboarding** | Not enough data | Not enough data | 

#### Revenue Enablement - Sales Enablement

| Feature | Backstory | Salesloft | 
|---|---|---|
| **Cross-Functional Alignment** | Not enough data | Not enough data | 
| **AI and Automation** | Not enough data | Not enough data | 
| **End-to-End Customer Journey Insights** | Not enough data | Not enough data | 

### Revenue AI Platforms

| Product | Score | Reviews |
|---|---|---|
| **Backstory** | N/A | N/A |
| **Salesloft** | N/A | N/A |

#### Agentic AI - Revenue AI Platforms

| Feature | Backstory | Salesloft | 
|---|---|---|
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 

#### Platform - Revenue AI Platforms

| Feature | Backstory | Salesloft | 
|---|---|---|
| **Conversation Intelligence** | Not enough data | Not enough data | 
| **Predictive Forecasting** | Not enough data | Not enough data | 
| **CRM Data Enrichment** | Not enough data | Not enough data | 
| **Actionable Insights** | Not enough data | Not enough data | 
| **Risk Flagging** | Not enough data | Not enough data | 
| **Workflow Orchestration** | Not enough data | Not enough data | 
| **Sales Coaching** | Not enough data | Not enough data | 
| **Pipeline & Deal Management** | Not enough data | Not enough data | 
| **Customer Data Capture** | Not enough data | Not enough data | 

### Predictive Analytics

| Product | Score | Reviews |
|---|---|---|
| **Backstory** | N/A | N/A |
| **Salesloft** | N/A | N/A |

#### Statistical Tool

| Feature | Backstory | Salesloft | 
|---|---|---|
| **Scripting** | Not enough data | Not enough data | 
| **Data Mining** | Not enough data | Not enough data | 
| **Algorithms** | Not enough data | Not enough data | 

#### Data Analysis

| Feature | Backstory | Salesloft | 
|---|---|---|
| **Analysis** | Not enough data | Not enough data | 
| **Data Interaction** | Not enough data | Not enough data | 

#### Decision Making

| Feature | Backstory | Salesloft | 
|---|---|---|
| **Modeling** | Not enough data | Not enough data | 
| **Data Visualizations** | Not enough data | Not enough data | 
| **Report Generation** | Not enough data | Not enough data | 
| **Data Unification** | Not enough data | Not enough data | 

#### Generative AI

| Feature | Backstory | Salesloft | 
|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | 
| **AI Text Summarization** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (6):** [Revenue AI Platforms](https://www.g2.com/categories/revenue-ai-platforms), [Revenue Operations & Intelligence (RO&I) Software](https://www.g2.com/categories/revenue-operations-intelligence-ro-i), [AI Sales Assistant Software](https://www.g2.com/categories/ai-sales-assistant), [Sales Analytics Software](https://www.g2.com/categories/sales-analytics), [Sales Performance Management Software](https://www.g2.com/categories/sales-performance-management), [Sales Coaching Software](https://www.g2.com/categories/sales-coaching)

**Unique to Backstory (3):** [Account Data Management Software](https://www.g2.com/categories/account-data-management), [Customer Revenue Optimization (CRO) Software](https://www.g2.com/categories/customer-revenue-optimization), [Org Chart Software](https://www.g2.com/categories/org-chart)

**Unique to Salesloft (6):** [Conversation Intelligence Software](https://www.g2.com/categories/conversation-intelligence), [Sales Engagement Software](https://www.g2.com/categories/sales-engagement), [Outbound Call Tracking Software](https://www.g2.com/categories/outbound-call-tracking), [Email Tracking Software](https://www.g2.com/categories/email-tracking), [Predictive Analytics Software](https://www.g2.com/categories/predictive-analytics), [Sales Enablement Software](https://www.g2.com/categories/sales-enablement)


---
## Reviewer Demographics

### By Company Size

| Segment | Backstory | Salesloft | 
|---|---|---|
| **Small-Business** | 10.4% | 22.9% | 
| **Mid-Market** | 35.5% | 56.4% | 
| **Enterprise** | 54.1% | 20.7% | 

### By Industry

#### Backstory

- **Computer Software:** 36.0%
- **Information Technology and Services:** 31.8%
- **Telecommunications:** 9.4%
- **Computer & Network Security:** 5.0%
- **Internet:** 2.1%
- **Marketing and Advertising:** 1.8%
- **Staffing and Recruiting:** 1.2%
- **Management Consulting:** 1.0%
- **Accounting:** 0.7%
- **Leisure, Travel & Tourism:** 0.7%
- **Other:** 10.4%

#### Salesloft

- **Computer Software:** 33.2%
- **Information Technology and Services:** 18.0%
- **Marketing and Advertising:** 5.9%
- **Internet:** 4.1%
- **Financial Services:** 3.9%
- **Telecommunications:** 2.1%
- **Computer & Network Security:** 2.1%
- **Human Resources:** 1.9%
- **Hospital & Health Care:** 1.4%
- **E-Learning:** 1.3%
- **Other:** 26.3%

---
## Alternatives

### Alternatives to Backstory

- [Clari](https://www.g2.com/products/clari/reviews) — 4.6/5 stars (5609 reviews)
- [Outreach](https://www.g2.com/products/outreach/reviews) — 4.3/5 stars (3573 reviews)
- [Gong](https://www.g2.com/products/gong/reviews) — 4.7/5 stars (6678 reviews)
- [Aviso](https://www.g2.com/products/aviso/reviews) — 4.3/5 stars (983 reviews)
- [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) — 4.4/5 stars (25854 reviews)
- [Terret.ai](https://www.g2.com/products/terret-ai/reviews) — 4.4/5 stars (615 reviews)
- [Weflow](https://www.g2.com/products/weflow/reviews) — 4.6/5 stars (121 reviews)
- [Revenue Grid](https://www.g2.com/products/revenue-grid/reviews) — 4.6/5 stars (583 reviews)
- [GTM Workspace - Powered by ZoomInfo](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) — 4.5/5 stars (9108 reviews)
- [Apollo.io](https://www.g2.com/products/apollo-io/reviews) — 4.7/5 stars (9692 reviews)

### Alternatives to Salesloft

- [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) — 4.4/5 stars (25854 reviews)
- [Outreach](https://www.g2.com/products/outreach/reviews) — 4.3/5 stars (3573 reviews)
- [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) — 4.4/5 stars (13873 reviews)
- [Apollo.io](https://www.g2.com/products/apollo-io/reviews) — 4.7/5 stars (9692 reviews)
- [Gong](https://www.g2.com/products/gong/reviews) — 4.7/5 stars (6678 reviews)
- [Revenue.io](https://www.g2.com/products/revenue-io/reviews) — 4.7/5 stars (579 reviews)
- [InsideSales](https://www.g2.com/products/insidesales/reviews) — 4.5/5 stars (618 reviews)
- [Freshsales](https://www.g2.com/products/freshsales/reviews) — 4.5/5 stars (1236 reviews)
- [Bigtincan Engagement](https://www.g2.com/products/bigtincan-engagement/reviews) — 4.1/5 stars (592 reviews)
- [GTM Workspace - Powered by ZoomInfo](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) — 4.5/5 stars (9108 reviews)

---
## Top Discussions

### Backstory

- Title: [what is the best use of People.AI for sales reps?](https://www.g2.com/discussions/what-is-the-best-use-of-people-ai-for-sales-reps) — 1 comment, 1 upvote
  > **Top comment:** "Hello Mitchel, 
Thank you for your question.   We have a page dedicated to People.ai's Solutions for Sales on our website..."
- Title: [Can Salesforce be synced with People.ai?](https://www.g2.com/discussions/can-salesforce-be-synced-with-people-ai) — 1 comment
  > **Top comment:** "Yes, absolutely"
- Title: [Time to reflect activity in PeopleAI](https://www.g2.com/discussions/34636-time-to-reflect-activity-in-peopleai) — 1 comment
  > **Top comment:** "What is the polling cycle time to reflect new activity ?  "

### Salesloft

- Title: [can I compare metrics of team members month on month? for example reply rate for individuals and teams over the last 3 months in a graph?](https://www.g2.com/discussions/31434-can-i-compare-metrics-of-team-members-month-on-month-for-example-reply-rate-for-individuals-and-teams-over-the-last-3-months-in-a-graph) — 7 comments, 2 upvotes
  > **Top comment:** "Hi Kat!

There are a couple different ways of getting to this information in SalesLoft. The first place I'd check out is the "Email Leaderboard" panel on..."
- Title: [Is SalesLoft a CRM?](https://www.g2.com/discussions/is-salesloft-a-crm) — 6 comments, 1 upvote
  > **Top comment:** "Yes"
- Title: [What is SalesLoft used for?](https://www.g2.com/discussions/what-is-salesloft-used-for) — 4 comments
  > **Top comment:** "Developing outreach cadences, organizing outreach, and putting email templates together for outreach purposes"
- Title: [Can salesloft be used as CRM as well? If yes I would like to have more informations? If no, do you have plan to start with CRM option as well? I would like to know more about how do you use AI? How do you integrate with which sales platform salesloft can be integrated?](https://www.g2.com/discussions/33162-can-salesloft-be-used-as-crm-as-well-if-yes-i-would-like-to-have-more-informations-if-no-do-you-have-plan-to-start-with-crm-option-as-well-i-would-like-to-know-more-about-how-do-you-use-ai-how-do-you-integrate-with-which-sales-platform-salesloft-can) — 2 comments
  > **Top comment:** "Hi Rastko, thanks for your question! SalesLoft is able to integrate with CRMs and we do have some customers that use SalesLoft without using any CRM. 

We..."
- Title: [What is the best way to not have to start sending cadences out of SL but through email or SF?](https://www.g2.com/discussions/what-is-the-best-way-to-not-have-to-start-sending-cadences-out-of-sl-but-through-email-or-sf) — 2 comments, 1 upvote *(includes official response)*
  > **Top comment:** "Hello!

Yes, you are able to execute cadences directly from the Salesforce interface via SalesLoft..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/people-ai-backstory-vs-salesloft)