# Backstory vs Freshsales Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Freshsales excels in user-friendliness, with many users appreciating its intuitive interface and customization options. One user highlighted how it allows for easy organization of leads, making it simple to filter and manage different types of prospects.
- **Users say** that People.ai stands out for its powerful insights and data-driven decision-making capabilities. Reviewers have noted that the platform significantly enhances sales management, providing invaluable analytics that help teams optimize their sales strategies.
- **According to verified reviews** , Freshsales is praised for its quick implementation process, with users mentioning that the onboarding experience is straightforward and efficient. This ease of setup allows teams to start using the software effectively without extensive training.
- **Reviewers mention** that People.ai's customer support is a major strength, with many users highlighting the dedication of the customer success team. They appreciate how the team integrates into their organization, fostering a collaborative environment that influences product development positively.
- **G2 reviewers report** that while Freshsales offers strong automation capabilities for lead management, some users feel it could improve in areas like advanced analytics compared to People.ai, which is specifically designed for deeper sales insights.
- **Users say** that both platforms have their strengths, but People.ai is often favored by larger enterprises for its robust analytics and performance tracking features, while Freshsales is more popular among small businesses for its affordability and ease of use.



| | Backstory | Freshsales | 
|---|---|---|
| **Star Rating** | 4.5 out of 5 | 4.5 out of 5 | 
| **Total Reviews** | 630 | 1,235 | 
| **Largest Market Segment** | Enterprise (54.1% of reviews) | Small-Business (67.8% of reviews) | 
| **Entry Level Price** | No pricing available | Starting at $9.00 1 User Per Month | 

---
## Top Pros & Cons

### Backstory

Pros:
- Helpful (3 reviews)
- CRM Integration (2 reviews)


### Freshsales

Pros:
- Ease of Use (103 reviews)
- Features (70 reviews)

Cons:
- Missing Features (47 reviews)
- Limited Features (32 reviews)

---
## Ratings Comparison
| Rating | Backstory | Freshsales | 
|---|---|---|
  | **Meets Requirements** | 8.8 (413 reviews) | 8.7 (1047 reviews) | 
  | **Ease of Use** | 8.9 (415 reviews) | 9.0 (1061 reviews) | 
  | **Ease of Setup** | 8.3 (82 reviews) | 8.7 (567 reviews) | 
  | **Ease of Admin** | 8.3 (85 reviews) | 8.9 (535 reviews) | 
  | **Quality of Support** | 9.1 (330 reviews) | 8.8 (1016 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.4 (87 reviews) | 9.0 (529 reviews) | 
  | **Product Direction (% positive)** | 8.0 (353 reviews) | 9.3 (1040 reviews) | 

---
## Pricing

### Backstory

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

### Freshsales

#### Entry-Level Pricing

Plan: Growth

Price: Starting at $9.00 1 User Per Month

Description: Tailored for startups and SMBs seeking efficient pipeline management and engagement across channels	

Key Features:
- Web Forms	
- SMS & WhatsApp	
- Basic Workflows

[Browse all 3 editions](https://www.g2.com/products/freshsales/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### CRM

| Product | Score | Reviews |
|---|---|---|
| **Backstory** | N/A | N/A |
| **Freshsales** | 8.4/10 | 829 |

#### Sales Force Automation

| Feature | Backstory | Freshsales | 
|---|---|---|
| **Contact & Account Management** | Not enough data | 8.9 (718 reviews) ✓ Verified | 
| **Partner Relationship Mgmt. (PRM)** | Not enough data | 8.3 (416 reviews) | 
| **Opportunity & Pipeline Mgmt.** | Not enough data | 8.8 (709 reviews) ✓ Verified | 
| **Task / Activity Management** | Not enough data | 8.5 (706 reviews) ✓ Verified | 
| **Territory & Quota Management** | Not enough data | 8.3 (505 reviews) ✓ Verified | 
| **Desktop Integration** | Not enough data | 8.6 (336 reviews) ✓ Verified | 
| **Product & Price List Management** | Not enough data | 8.2 (481 reviews) ✓ Verified | 
| **Quote & Order Management** | Not enough data | 8.1 (467 reviews) | 
| **Customer Contract Management** | Not enough data | 8.4 (509 reviews) ✓ Verified | 

#### Marketing Automation

| Feature | Backstory | Freshsales | 
|---|---|---|
| **Email Marketing** | Not enough data | 8.5 (548 reviews) | 
| **Campaign Management** | Not enough data | 8.5 (521 reviews) | 
| **Lead Management** | Not enough data | 8.9 (631 reviews) | 
| **Marketing ROI Analytics** | Not enough data | 7.9 (114 reviews) | 

#### Customer Support

| Feature | Backstory | Freshsales | 
|---|---|---|
| **Case Management** | Not enough data | 8.5 (532 reviews) | 
| **Customer Support Portal** | Not enough data | 8.6 (540 reviews) | 
| **Knowledge Base** | Not enough data | 8.6 (546 reviews) | 
| **Call Center Features** | Not enough data | 8.2 (457 reviews) | 
| **Support Analytics** | Not enough data | 8.5 (477 reviews) | 

#### Reporting & Analytics

| Feature | Backstory | Freshsales | 
|---|---|---|
| **Reporting** | Not enough data | 8.4 (631 reviews) ✓ Verified | 
| **Dashboards** | Not enough data | 8.6 (663 reviews) ✓ Verified | 
| **Forecasting** | Not enough data | 8.3 (507 reviews) ✓ Verified | 

#### Mobile & Social

| Feature | Backstory | Freshsales | 
|---|---|---|
| **Social Collaboration Features** | Not enough data | Feature Not Available | 
| **Social Network Integration** | Not enough data | 8.2 (207 reviews) ✓ Verified | 
| **Mobile User Support** | Not enough data | 8.3 (330 reviews) ✓ Verified | 

#### Platform

| Feature | Backstory | Freshsales | 
|---|---|---|
| **Customization** | Not enough data | 8.4 (404 reviews) ✓ Verified | 
| **Workflow Capability** | Not enough data | 8.5 (395 reviews) ✓ Verified | 
| **User, Role, and Access Management** | Not enough data | 8.7 (413 reviews) ✓ Verified | 
| **Internationalization** | Not enough data | 8.3 (314 reviews) ✓ Verified | 
| **Sandbox / Test Environments** | Not enough data | 7.7 (258 reviews) | 
| **Document & Content Mgmt.** | Not enough data | 8.0 (301 reviews) ✓ Verified | 
| **Performance and Reliability** | Not enough data | 8.8 (413 reviews) ✓ Verified | 
| **Output Document Generation** | Not enough data | 8.0 (285 reviews) ✓ Verified | 

#### Integration

| Feature | Backstory | Freshsales | 
|---|---|---|
| **Data Import & Export Tools** | Not enough data | 8.4 (375 reviews) ✓ Verified | 
| **Integration APIs** | Not enough data | 8.3 (332 reviews) ✓ Verified | 
| **Breadth of Partner Applications** | Not enough data | 7.9 (298 reviews) ✓ Verified | 

#### Generative AI

| Feature | Backstory | Freshsales | 
|---|---|---|
| **AI Text Generation** | Not enough data | 7.6 (85 reviews) | 

#### Agentic AI - CRM

| Feature | Backstory | Freshsales | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Marketing Automation

| Product | Score | Reviews |
|---|---|---|
| **Backstory** | N/A | N/A |
| **Freshsales** | N/A | N/A |

#### Email Marketing

| Feature | Backstory | Freshsales | 
|---|---|---|
| **Building and Personalizing Emails** | Not enough data | 9.3 (12 reviews) | 
| **Sending Outbound Emails** | Not enough data | 9.2 (11 reviews) | 
| **Manage Email Deliverability** | Not enough data | 8.1 (9 reviews) | 
| **Automated Email Responses** | Not enough data | 8.8 (11 reviews) | 

#### Online Marketing

| Feature | Backstory | Freshsales | 
|---|---|---|
| **Landing Pages and Forms** | Not enough data | 9.0 (8 reviews) | 
| **Dynamic Content** | Not enough data | 8.5 (8 reviews) | 
| **A/B Testing** | Not enough data | 8.1 (12 reviews) | 
| **Mobile Optimized** | Not enough data | 9.4 (9 reviews) | 
| **Search Tracking and Optimization** | Not enough data | Not enough data | 

#### Lead Management

| Feature | Backstory | Freshsales | 
|---|---|---|
| **Marketing Lead Database** | Not enough data | 8.9 (9 reviews) | 
| **Data Quality Management** | Not enough data | 8.5 (8 reviews) | 
| **Segmentation** | Not enough data | 8.7 (10 reviews) | 
| **Lead Scoring and Grading** | Not enough data | 8.5 (9 reviews) | 
| **Lead Nurturing** | Not enough data | 8.9 (9 reviews) | 
| **Online Behavior Tracking** | Not enough data | 8.9 (11 reviews) | 
| **Automated Alerts and Tasks** | Not enough data | 9.2 (10 reviews) | 
| **CRM Lead Integration** | Not enough data | 8.7 (9 reviews) | 

#### Campaign Management

| Feature | Backstory | Freshsales | 
|---|---|---|
| **Program Management** | Not enough data | 9.2 (6 reviews) | 
| **Event / Webinar Marketing** | Not enough data | 8.8 (7 reviews) | 
| **Calendaring** | Not enough data | Not enough data | 
| **Budgeting** | Not enough data | Not enough data | 

#### Social

| Feature | Backstory | Freshsales | 
|---|---|---|
| **Social Listening** | Not enough data | Not enough data | 
| **Social Sharing** | Not enough data | Not enough data | 
| **Social Campaigns** | Not enough data | Not enough data | 
| **Social Media Engagement** | Not enough data | 9.3 (5 reviews) | 
| **Social Media Advertising** | Not enough data | Not enough data | 

#### Reporting & Analytics

| Feature | Backstory | Freshsales | 
|---|---|---|
| **Basic Reporting** | Not enough data | 8.7 (10 reviews) | 
| **Web Analytics** | Not enough data | 8.5 (11 reviews) | 
| **ROI Analytics** | Not enough data | 8.6 (7 reviews) | 
| **Revenue Analytics** | Not enough data | Not enough data | 
| **SEO / Keyword Analytics** | Not enough data | Not enough data | 

#### Platform

| Feature | Backstory | Freshsales | 
|---|---|---|
| **Customization ** | Not enough data | 9.0 (5 reviews) | 
| **Workflow Capability** | Not enough data | 8.6 (6 reviews) | 
| **User, Role, and Access Management** | Not enough data | 8.3 (6 reviews) | 
| **Internationalization** | Not enough data | 9.3 (5 reviews) | 
| **Sandbox / Test Environments** | Not enough data | Not enough data | 
| **Performance and Reliability** | Not enough data | 8.1 (6 reviews) | 
| **Output Document Generation** | Not enough data | Not enough data | 

#### Agentic AI - Marketing Automation

| Feature | Backstory | Freshsales | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Integration

| Feature | Backstory | Freshsales | 
|---|---|---|
| **Data Import & Export Tools** | Not enough data | 8.6 (7 reviews) | 
| **Integration APIs** | Not enough data | 8.3 (6 reviews) | 
| **Breadth of Partner Applications** | Not enough data | 9.0 (5 reviews) | 

### Account Data Management

| Product | Score | Reviews |
|---|---|---|
| **Backstory** | 8.7/10 | 119 |
| **Freshsales** | N/A | N/A |

#### Lead Intelligence

| Feature | Backstory | Freshsales | 
|---|---|---|
| **Market Insights ** | 8.6 (68 reviews) | Not enough data | 
| **Account-level Insights ** | 8.5 (87 reviews) | Not enough data | 
| **Lead Analysis ** | Feature Not Available | Not enough data | 

#### Lead Management

| Feature | Backstory | Freshsales | 
|---|---|---|
| **Segmentation ** | 8.6 (67 reviews) | Not enough data | 
| **Predictive Scoring ** | 8.5 (68 reviews) | Not enough data | 
| **Account Identification ** | 8.6 (69 reviews) | Not enough data | 

#### Marketing Campaigns

| Feature | Backstory | Freshsales | 
|---|---|---|
| **Omni-Channel Tracking ** | Feature Not Available | Not enough data | 
| **Revenue Planning ** | Feature Not Available | Not enough data | 
| **Media Attribution ** | 8.7 (46 reviews) | Not enough data | 
| **Opportunity Timeline ** | 8.6 (72 reviews) ✓ Verified | Not enough data | 
| **Customization ** | 8.7 (58 reviews) | Not enough data | 

#### Campaign Execution

| Feature | Backstory | Freshsales | 
|---|---|---|
| **Website Personalization ** | Feature Not Available | Not enough data | 
| **Prioritized Accounts ** | 9.0 (71 reviews) | Not enough data | 
| **Trending Accounts ** | 8.9 (69 reviews) | Not enough data | 
| **Email Campaigns ** | 9.0 (55 reviews) | Not enough data | 

#### Agentic AI - Account Data Management

| Feature | Backstory | Freshsales | 
|---|---|---|
| **Autonomous Task Execution** | Feature Not Available | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Feature Not Available | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Lead Generation

| Product | Score | Reviews |
|---|---|---|
| **Backstory** | N/A | N/A |
| **Freshsales** | N/A | N/A |

#### Lead Generation

| Feature | Backstory | Freshsales | 
|---|---|---|
| **Lead Builder** | Not enough data | Not enough data | 
| **CRM Integration** | Not enough data | Not enough data | 
| **Marketing Automation Integration** | Not enough data | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | 
| **Data Import & Export Tools** | Not enough data | Not enough data | 

### AI Sales Assistant

| Product | Score | Reviews |
|---|---|---|
| **Backstory** | 8.9/10 | 85 |
| **Freshsales** | 8.3/10 | 25 |

#### Lead Facilitation

| Feature | Backstory | Freshsales | 
|---|---|---|
| **Customer-facing Chatbot** | Not enough data | 8.1 (19 reviews) | 
| **Lead Qualification** | Feature Not Available | 8.3 (19 reviews) | 
| **Lead Follow-up** | Feature Not Available | 8.6 (20 reviews) | 
| **Meeting Scheduling ** | Feature Not Available | 8.7 (18 reviews) | 

#### Organization

| Feature | Backstory | Freshsales | 
|---|---|---|
| **Opportunity and Pipeline Management ** | 9.0 (54 reviews) ✓ Verified | 8.6 (20 reviews) | 
| **Data Entry** | 9.0 (54 reviews) ✓ Verified | 8.9 (19 reviews) | 
| **Integrations / APIs** | 8.8 (52 reviews) ✓ Verified | 7.9 (19 reviews) | 

#### Performance Analysis

| Feature | Backstory | Freshsales | 
|---|---|---|
| **Coaching ** | 9.0 (57 reviews) ✓ Verified | 7.9 (17 reviews) | 
| **Peformance Tracking** | 9.0 (64 reviews) ✓ Verified | 8.3 (23 reviews) | 

#### Sales Analysis

| Feature | Backstory | Freshsales | 
|---|---|---|
| **ROI Forecasting ** | 8.8 (46 reviews) ✓ Verified | 7.8 (20 reviews) | 
| **Sales Forecasting ** | 9.0 (55 reviews) ✓ Verified | 8.8 (21 reviews) | 

#### Generative AI

| Feature | Backstory | Freshsales | 
|---|---|---|
| **AI Text Generation** | Not enough data | 8.3 (12 reviews) | 
| **AI Text Summarization** | Not enough data | 7.9 (13 reviews) | 

#### Agentic AI - AI Sales Assistant

| Feature | Backstory | Freshsales | 
|---|---|---|
| **Autonomous Task Execution** | Feature Not Available | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Feature Not Available | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Sales Engagement

| Product | Score | Reviews |
|---|---|---|
| **Backstory** | N/A | N/A |
| **Freshsales** | 8.5/10 | 276 |

#### Integrated Workflows

| Feature | Backstory | Freshsales | 
|---|---|---|
| **Task Management** | Not enough data | 9.0 (236 reviews) ✓ Verified | 
| **Email Tracking/Automation** | Not enough data | 8.9 (244 reviews) ✓ Verified | 
| **Calls and Voice** | Not enough data | 8.4 (182 reviews) ✓ Verified | 
| **Other Outreach Options ** | Not enough data | 8.7 (182 reviews) ✓ Verified | 
| **CRM Integration** | Not enough data | 8.9 (219 reviews) ✓ Verified | 
| **Calendar** | Not enough data | 8.7 (69 reviews) | 
| **Shared Records** | Not enough data | 8.8 (64 reviews) | 

#### Repeatability and Reportability

| Feature | Backstory | Freshsales | 
|---|---|---|
| **Content Management** | Not enough data | 8.9 (206 reviews) ✓ Verified | 
| **Workflow Management** | Not enough data | 8.9 (222 reviews) ✓ Verified | 
| **Workflow Performance** | Not enough data | 8.9 (220 reviews) ✓ Verified | 
| **Sales Coaching and Insights** | Not enough data | 8.7 (186 reviews) ✓ Verified | 
| **Gamification** | Not enough data | 7.6 (57 reviews) | 

#### AI and Automation

| Feature | Backstory | Freshsales | 
|---|---|---|
| **Lead Prioritization** | Not enough data | 8.4 (66 reviews) | 
| **Lead Scoring** | Not enough data | 8.2 (69 reviews) | 
| **Best Time of Day Scheduling** | Not enough data | 8.3 (62 reviews) | 
| **Buyer Intelligence** | Not enough data | 7.9 (63 reviews) | 
| **Machine Learning** | Not enough data | 7.7 (59 reviews) | 

#### Generative AI

| Feature | Backstory | Freshsales | 
|---|---|---|
| **AI Text Generation** | Not enough data | 8.2 (28 reviews) | 

#### Agentic AI - Sales Engagement

| Feature | Backstory | Freshsales | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Org Chart

| Product | Score | Reviews |
|---|---|---|
| **Backstory** | 8.8/10 | 34 |
| **Freshsales** | N/A | N/A |

#### Logistics

| Feature | Backstory | Freshsales | 
|---|---|---|
| **Integration** | Feature Not Available | Not enough data | 
| **Analytics** | Feature Not Available | Not enough data | 
| **Export** | Feature Not Available | Not enough data | 
| **Upload** | Feature Not Available | Not enough data | 
| **Employee Directory** | Feature Not Available | Not enough data | 

#### Editing & Design

| Feature | Backstory | Freshsales | 
|---|---|---|
| **Drag-and-Drop** | 9.2 (11 reviews) | Not enough data | 
| **Update** | 9.4 (13 reviews) | Not enough data | 
| **Customize** | 8.6 (16 reviews) | Not enough data | 
| **Details** | 9.0 (16 reviews) | Not enough data | 
| **Restructure** | 8.7 (10 reviews) | Not enough data | 

#### Agentic AI - Org Chart

| Feature | Backstory | Freshsales | 
|---|---|---|
| **Cross-system Integration** | Feature Not Available | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

### Customer Revenue Optimization

| Product | Score | Reviews |
|---|---|---|
| **Backstory** | 8.9/10 | 72 |
| **Freshsales** | N/A | N/A |

#### Sales Team

| Feature | Backstory | Freshsales | 
|---|---|---|
| **Flexible Sales Process** | 9.0 (42 reviews) | Not enough data | 
| **Training Mode** | 8.8 (39 reviews) | Not enough data | 
| **Playbooks** | 8.9 (40 reviews) | Not enough data | 

#### Intelligence

| Feature | Backstory | Freshsales | 
|---|---|---|
| **Opportunity Identification** | 9.1 (41 reviews) | Not enough data | 
| **Zero-touch Renewals** | Feature Not Available | Not enough data | 
| **Smart Content** | 9.0 (39 reviews) | Not enough data | 

#### Mapping

| Feature | Backstory | Freshsales | 
|---|---|---|
| **Multiple Org Charts** | 8.9 (45 reviews) | Not enough data | 
| **Stakeholder Roles** | 8.9 (40 reviews) | Not enough data | 

#### Agentic AI - Customer Revenue Optimization

| Feature | Backstory | Freshsales | 
|---|---|---|
| **Autonomous Task Execution** | Feature Not Available | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Feature Not Available | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Revenue Operations & Intelligence (RO&I)

| Product | Score | Reviews |
|---|---|---|
| **Backstory** | 8.6/10 | 57 |
| **Freshsales** | N/A | N/A |

#### Revenue Sourcing and Forecasting

| Feature | Backstory | Freshsales | 
|---|---|---|
| **Revenue History** | 8.9 (27 reviews) | Not enough data | 
| **Pipeline Management** | 9.0 (37 reviews) | Not enough data | 
| **Dashboard Analytics** | 8.8 (36 reviews) | Not enough data | 
| **Multi-Device Data Visualization** | 8.9 (25 reviews) | Not enough data | 
| **Data Segmentation** | 8.7 (29 reviews) | Not enough data | 
| **Predictive Forecasting** | 7.5 (6 reviews) | Not enough data | 
| **Revenue Operations Cadence** | 7.6 (7 reviews) | Not enough data | 

#### CRM Data Enrichment

| Feature | Backstory | Freshsales | 
|---|---|---|
| **Calendar Sync** | 9.2 (36 reviews) | Not enough data | 
| **Email Activity Capture** | 9.1 (39 reviews) | Not enough data | 
| **Conversation Intelligence** | 9.3 (35 reviews) | Not enough data | 
| **Marketing Leads** | 9.3 (29 reviews) | Not enough data | 
| **Contact Capture** | 8.0 (9 reviews) | Not enough data | 

#### Account Management

| Feature | Backstory | Freshsales | 
|---|---|---|
| **Nonengaged Accounts** | 8.9 (35 reviews) | Not enough data | 
| **Account optimization** | Feature Not Available | Not enough data | 
| **Historical Patterns** | 9.1 (33 reviews) | Not enough data | 
| **Rep Performance** | 9.0 (38 reviews) | Not enough data | 
| **Account Engagement** | 7.8 (10 reviews) | Not enough data | 
| **Historical Win/Loss Patterns** | 7.7 (5 reviews) | Not enough data | 

#### Agentic AI - Revenue Operations & Intelligence (RO&I)

| Feature | Backstory | Freshsales | 
|---|---|---|
| **Autonomous Task Execution** | Feature Not Available | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Feature Not Available | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Online Form Builder

| Product | Score | Reviews |
|---|---|---|
| **Backstory** | N/A | N/A |
| **Freshsales** | 8.6/10 | 17 |

#### Customization

| Feature | Backstory | Freshsales | 
|---|---|---|
| **Custom Fields** | Not enough data | 9.2 (16 reviews) | 
| **Conditional Logic** | Not enough data | 8.4 (15 reviews) | 
| **Multi-page Forms** | Not enough data | 8.6 (13 reviews) | 
| **Design** | Not enough data | 8.3 (14 reviews) | 

#### Additional Functionality

| Feature | Backstory | Freshsales | 
|---|---|---|
| **Embedded Forms** | Not enough data | 8.7 (14 reviews) | 
| **Offline Capability** | Not enough data | 8.2 (11 reviews) | 
| **Notifications** | Not enough data | 8.9 (14 reviews) | 
| **Payments** | Not enough data | 8.5 (11 reviews) | 
| **Mobile Forms** | Not enough data | 8.3 (13 reviews) | 

### Visitor Identification

| Product | Score | Reviews |
|---|---|---|
| **Backstory** | N/A | N/A |
| **Freshsales** | N/A | N/A |

#### Agentic AI - Visitor Identification

| Feature | Backstory | Freshsales | 
|---|---|---|
| **Cross-system Integration** | Not enough data | Not enough data | 

### Lead Scoring

| Product | Score | Reviews |
|---|---|---|
| **Backstory** | N/A | N/A |
| **Freshsales** | 8.7/10 | 58 |

#### Agentic AI - Lead Scoring

| Feature | Backstory | Freshsales | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Attribution

| Feature | Backstory | Freshsales | 
|---|---|---|
| **Lead Opportunity** | Not enough data | 8.8 (50 reviews) | 
| **Lead Assignment** | Not enough data | 9.0 (51 reviews) | 
| **Pipeline Acceleration** | Not enough data | 8.6 (50 reviews) | 

#### Discovery

| Feature | Backstory | Freshsales | 
|---|---|---|
| **Lead Management** | Not enough data | 8.9 (51 reviews) | 
| **Scoring/Ranking** | Not enough data | 8.5 (53 reviews) | 
| **Lead Context** | Not enough data | 8.7 (50 reviews) | 

#### Management

| Feature | Backstory | Freshsales | 
|---|---|---|
| **Conversion Viability** | Not enough data | 8.7 (49 reviews) | 
| **Workflow** | Not enough data | 9.0 (51 reviews) | 

#### Platform

| Feature | Backstory | Freshsales | 
|---|---|---|
| **Data Synchronization** | Not enough data | 8.5 (49 reviews) | 
| **Analysis** | Not enough data | 8.7 (51 reviews) | 

### Sales Performance Management

| Product | Score | Reviews |
|---|---|---|
| **Backstory** | 8.7/10 | 228 |
| **Freshsales** | 8.5/10 | 38 |

#### Agentic AI - Sales Performance Management

| Feature | Backstory | Freshsales | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

#### Incentives

| Feature | Backstory | Freshsales | 
|---|---|---|
| **Badges** | 8.6 (82 reviews) | 8.5 (28 reviews) | 
| **Triggers** | 8.6 (91 reviews) | 8.6 (29 reviews) | 
| **Commission Calculator** | 8.3 (55 reviews) ✓ Verified | 7.9 (28 reviews) | 
| **Leaderboards** | 8.9 (119 reviews) | 8.3 (30 reviews) | 

#### Personalization

| Feature | Backstory | Freshsales | 
|---|---|---|
| **Profiles** | 8.7 (102 reviews) | 8.8 (32 reviews) | 
| **Custom Reports** | 8.9 (141 reviews) ✓ Verified | 8.6 (33 reviews) | 
| **Dashboards** | 9.0 (166 reviews) ✓ Verified | 8.6 (34 reviews) | 
| **Goal Setting** | 8.7 (112 reviews) ✓ Verified | 8.4 (31 reviews) | 

#### Administrative

| Feature | Backstory | Freshsales | 
|---|---|---|
| **Integration** | 8.9 (139 reviews) ✓ Verified | 8.5 (32 reviews) | 
| **Employee Structure** | 8.7 (107 reviews) ✓ Verified | 8.4 (29 reviews) | 
| **Behavior Monitoring** | 8.7 (112 reviews) | 8.4 (28 reviews) | 

### Email Tracking

| Product | Score | Reviews |
|---|---|---|
| **Backstory** | N/A | N/A |
| **Freshsales** | 8.7/10 | 289 |

#### Agentic AI - Email Tracking

| Feature | Backstory | Freshsales | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Analytics

| Feature | Backstory | Freshsales | 
|---|---|---|
| **Open Rates** | Not enough data | 8.9 (223 reviews) | 
| **Link Activity** | Not enough data | 8.8 (216 reviews) | 
| **Attachment Activity** | Not enough data | 8.2 (50 reviews) | 

#### Customizations

| Feature | Backstory | Freshsales | 
|---|---|---|
| **Email Platform Integration** | Not enough data | 9.0 (232 reviews) | 
| **Email Scheduling** | Not enough data | 9.2 (238 reviews) | 
| **Notifications** | Not enough data | 8.9 (244 reviews) | 
| **Email Categorization** | Not enough data | 8.6 (219 reviews) | 
| **Templates** | Not enough data | 8.9 (240 reviews) | 

#### Generative AI

| Feature | Backstory | Freshsales | 
|---|---|---|
| **AI Text Generation** | Not enough data | 7.7 (32 reviews) | 

### Sales Analytics

| Product | Score | Reviews |
|---|---|---|
| **Backstory** | 8.7/10 | 144 |
| **Freshsales** | 8.2/10 | 103 |

#### Agentic AI - Sales Analytics

| Feature | Backstory | Freshsales | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

#### Data Sourcing

| Feature | Backstory | Freshsales | 
|---|---|---|
| **Data Sourcing** | 8.6 (88 reviews) | 8.1 (84 reviews) | 
| **Exporting & Sharing Data** | 8.5 (79 reviews) | 8.4 (84 reviews) | 
| **Multi-Device Data Visualization** | 8.8 (72 reviews) | 8.2 (78 reviews) | 
| **Interactive Dashboards** | 8.9 (100 reviews) | 8.4 (89 reviews) | 
| **Data Segmentation** | 8.8 (82 reviews) | 8.3 (84 reviews) | 

#### Predictive Analytics

| Feature | Backstory | Freshsales | 
|---|---|---|
| **Lead Scoring** | 8.7 (80 reviews) | 8.1 (85 reviews) | 
| **Opportunity Scoring** | 8.6 (96 reviews) | 8.2 (83 reviews) | 
| **Risk Analysis** | 8.6 (82 reviews) | 8.0 (78 reviews) | 
| **Live Forecasting** | 8.7 (85 reviews) | 7.6 (80 reviews) | 

#### Sales Management

| Feature | Backstory | Freshsales | 
|---|---|---|
| **Live Pipeline Management** | 8.6 (91 reviews) | 8.4 (89 reviews) | 
| **Sales Gamification** | 8.7 (85 reviews) | 7.8 (79 reviews) | 
| **Account-Based Analytics** | 8.8 (107 reviews) | 8.3 (84 reviews) | 
| **Activity Tracking** | 9.0 (124 reviews) | 8.7 (89 reviews) | 

### Outbound Call Tracking

| Product | Score | Reviews |
|---|---|---|
| **Backstory** | N/A | N/A |
| **Freshsales** | 9.0/10 | 191 |

#### Agentic AI - Outbound Call Tracking

| Feature | Backstory | Freshsales | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 

#### Calling

| Feature | Backstory | Freshsales | 
|---|---|---|
| **Record Calls** | Not enough data | 8.8 (137 reviews) | 
| **Generate Location** | Not enough data | 8.8 (120 reviews) | 
| **Call Types** | Not enough data | 8.7 (130 reviews) | 
| **Click-to-Call** | Not enough data | 9.1 (146 reviews) | 
| **Auto Dialer** | Not enough data | Not enough data | 

#### Contacts

| Feature | Backstory | Freshsales | 
|---|---|---|
| **Personalization** | Not enough data | 9.0 (151 reviews) | 
| **Information Locater** | Not enough data | 9.0 (137 reviews) | 
| **Record Prospect Data** | Not enough data | 9.0 (143 reviews) | 

#### Insights

| Feature | Backstory | Freshsales | 
|---|---|---|
| **Notes** | Not enough data | 9.1 (165 reviews) | 
| **Daily Summary** | Not enough data | 9.1 (142 reviews) | 
| **Automated Voicemails** | Not enough data | 8.9 (123 reviews) | 
| **Automated Emails** | Not enough data | 9.0 (145 reviews) | 
| **Sorts Prospects** | Not enough data | 9.0 (141 reviews) | 
| **Automated Note Taking** | Not enough data | Not enough data | 

### Sales Coaching

| Product | Score | Reviews |
|---|---|---|
| **Backstory** | 8.7/10 | 92 |
| **Freshsales** | N/A | N/A |

#### Agentic AI - Sales Coaching

| Feature | Backstory | Freshsales | 
|---|---|---|
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Training

| Feature | Backstory | Freshsales | 
|---|---|---|
| **Knowledge Base** | 8.6 (54 reviews) ✓ Verified | Not enough data | 
| **Coaching Materials** | 8.4 (54 reviews) | Not enough data | 
| **Playbook Creation** | 8.5 (41 reviews) | Not enough data | 
| **Video Record** | 8.7 (36 reviews) | Not enough data | 

#### Feedback

| Feature | Backstory | Freshsales | 
|---|---|---|
| **Review** | 8.7 (45 reviews) ✓ Verified | Not enough data | 
| **Scorecard** | 8.9 (60 reviews) ✓ Verified | Not enough data | 
| **Coaching Card** | 9.0 (45 reviews) | Not enough data | 
| **Leaderboard** | 9.1 (60 reviews) ✓ Verified | Not enough data | 
| **Real-Time Updates** | 8.7 (56 reviews) ✓ Verified | Not enough data | 
| **Notifications** | 8.7 (49 reviews) ✓ Verified | Not enough data | 
| **Competition** | 9.1 (49 reviews) | Not enough data | 

#### Generative AI

| Feature | Backstory | Freshsales | 
|---|---|---|
| **AI Text Summarization** | Not enough data | Not enough data | 

### Revenue AI Platforms

| Product | Score | Reviews |
|---|---|---|
| **Backstory** | N/A | N/A |
| **Freshsales** | N/A | N/A |

#### Agentic AI - Revenue AI Platforms

| Feature | Backstory | Freshsales | 
|---|---|---|
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 

#### Platform - Revenue AI Platforms

| Feature | Backstory | Freshsales | 
|---|---|---|
| **Conversation Intelligence** | Not enough data | Not enough data | 
| **Predictive Forecasting** | Not enough data | Not enough data | 
| **CRM Data Enrichment** | Not enough data | Not enough data | 
| **Actionable Insights** | Not enough data | Not enough data | 
| **Risk Flagging** | Not enough data | Not enough data | 
| **Workflow Orchestration** | Not enough data | Not enough data | 
| **Sales Coaching** | Not enough data | Not enough data | 
| **Pipeline & Deal Management** | Not enough data | Not enough data | 
| **Customer Data Capture** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (3):** [AI Sales Assistant Software](https://www.g2.com/categories/ai-sales-assistant), [Sales Analytics Software](https://www.g2.com/categories/sales-analytics), [Sales Performance Management Software](https://www.g2.com/categories/sales-performance-management)

**Unique to Backstory (6):** [Revenue AI Platforms](https://www.g2.com/categories/revenue-ai-platforms), [Revenue Operations & Intelligence (RO&I) Software](https://www.g2.com/categories/revenue-operations-intelligence-ro-i), [Account Data Management Software](https://www.g2.com/categories/account-data-management), [Customer Revenue Optimization (CRO) Software](https://www.g2.com/categories/customer-revenue-optimization), [Org Chart Software](https://www.g2.com/categories/org-chart), [Sales Coaching Software](https://www.g2.com/categories/sales-coaching)

**Unique to Freshsales (8):** [Sales Engagement Software](https://www.g2.com/categories/sales-engagement), [Online Form Builder Software](https://www.g2.com/categories/online-form-builder), [Outbound Call Tracking Software](https://www.g2.com/categories/outbound-call-tracking), [Lead Scoring Software](https://www.g2.com/categories/lead-scoring), [Email Tracking Software](https://www.g2.com/categories/email-tracking), [CRM Software](https://www.g2.com/categories/crm), [Visitor Identification Software](https://www.g2.com/categories/visitor-identification), [Marketing Automation Software](https://www.g2.com/categories/marketing-automation)


---
## Reviewer Demographics

### By Company Size

| Segment | Backstory | Freshsales | 
|---|---|---|
| **Small-Business** | 10.4% | 67.8% | 
| **Mid-Market** | 35.5% | 26.8% | 
| **Enterprise** | 54.1% | 5.4% | 

### By Industry

#### Backstory

- **Computer Software:** 36.0%
- **Information Technology and Services:** 31.8%
- **Telecommunications:** 9.4%
- **Computer & Network Security:** 5.0%
- **Internet:** 2.1%
- **Marketing and Advertising:** 1.8%
- **Staffing and Recruiting:** 1.2%
- **Management Consulting:** 1.0%
- **Accounting:** 0.7%
- **Leisure, Travel & Tourism:** 0.7%
- **Other:** 10.4%

#### Freshsales

- **Information Technology and Services:** 16.6%
- **Computer Software:** 13.7%
- **Marketing and Advertising:** 7.8%
- **Financial Services:** 4.2%
- **Internet:** 3.6%
- **Education Management:** 3.2%
- **Retail:** 2.8%
- **Real Estate:** 2.4%
- **Construction:** 1.9%
- **Telecommunications:** 1.9%
- **Other:** 41.7%

---
## Alternatives

### Alternatives to Backstory

- [Clari](https://www.g2.com/products/clari/reviews) — 4.6/5 stars (5609 reviews)
- [Outreach](https://www.g2.com/products/outreach/reviews) — 4.3/5 stars (3574 reviews)
- [Gong](https://www.g2.com/products/gong/reviews) — 4.7/5 stars (6678 reviews)
- [Aviso](https://www.g2.com/products/aviso/reviews) — 4.3/5 stars (987 reviews)
- [Salesloft](https://www.g2.com/products/salesloft/reviews) — 4.5/5 stars (4287 reviews)
- [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) — 4.4/5 stars (25864 reviews)
- [Terret.ai](https://www.g2.com/products/terret-ai/reviews) — 4.4/5 stars (615 reviews)
- [Weflow](https://www.g2.com/products/weflow/reviews) — 4.6/5 stars (121 reviews)
- [Apollo.io](https://www.g2.com/products/apollo-io/reviews) — 4.7/5 stars (9697 reviews)
- [Revenue Grid](https://www.g2.com/products/revenue-grid/reviews) — 4.6/5 stars (585 reviews)

### Alternatives to Freshsales

- [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) — 4.4/5 stars (25864 reviews)
- [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) — 4.4/5 stars (13888 reviews)
- [Zoho CRM](https://www.g2.com/products/zoho-crm/reviews) — 4.1/5 stars (2944 reviews)
- [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — 4.4/5 stars (14758 reviews)
- [Nutshell](https://www.g2.com/products/nutshell/reviews) — 4.3/5 stars (1443 reviews)
- [Outreach](https://www.g2.com/products/outreach/reviews) — 4.3/5 stars (3574 reviews)
- [Salesmate](https://www.g2.com/products/salesmate/reviews) — 4.7/5 stars (118 reviews)
- [Salesflare](https://www.g2.com/products/salesflare/reviews) — 4.8/5 stars (299 reviews)
- [Pipedrive](https://www.g2.com/products/pipedrive/reviews) — 4.3/5 stars (3103 reviews)
- [Close](https://www.g2.com/products/close/reviews) — 4.7/5 stars (2058 reviews)

---
## Top Discussions

### Backstory

- Title: [what is the best use of People.AI for sales reps?](https://www.g2.com/discussions/what-is-the-best-use-of-people-ai-for-sales-reps) — 1 comment, 1 upvote
  > **Top comment:** "Hello Mitchel, 
Thank you for your question.   We have a page dedicated to People.ai's Solutions for Sales on our website..."
- Title: [Can Salesforce be synced with People.ai?](https://www.g2.com/discussions/can-salesforce-be-synced-with-people-ai) — 1 comment
  > **Top comment:** "Yes, absolutely"
- Title: [Time to reflect activity in PeopleAI](https://www.g2.com/discussions/34636-time-to-reflect-activity-in-peopleai) — 1 comment
  > **Top comment:** "What is the polling cycle time to reflect new activity ?  "

### Freshsales

- Title: [What is Freshsales used for?](https://www.g2.com/discussions/what-is-freshsales-used-for) — 2 comments, 1 upvote
  > **Top comment:** "It's used for a number of things from lead generation to managing client accounts. It's a great tool to keep everything under 1 umbrella that is accessible..."
- Title: [What are the three benefits of CRM?](https://www.g2.com/discussions/freshsales-what-are-the-three-benefits-of-crm) — 2 comments
  > **Top comment:** "1. Creating sequences/pipelines to contact leads quicker and stay in communication with them easier
2. Allowing the sales team to easily access the..."
- Title: [What is Freshsales CRM?](https://www.g2.com/discussions/what-is-freshsales-crm) — 1 comment
  > **Top comment:** "It's a CRM software."
- Title: [What are the features of CRM software?](https://www.g2.com/discussions/freshsales-what-are-the-features-of-crm-software) — 1 comment
  > **Top comment:** "Very nice software "
- Title: [How to improve more on fresh sales](https://www.g2.com/discussions/how-to-improve-more-on-fresh-sales) — 1 comment, 1 upvote
  > **Top comment:** "Auto WhatsApp feature "

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/people-ai-backstory-vs-freshsales)