# Backstory vs Drift Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Drift excels in lead generation, with users highlighting its ability to engage potential customers directly on their website. This feature allows sales teams to initiate conversations at critical moments, enhancing conversion rates significantly.
- **Users say** that People.ai stands out for its data-driven insights, which have transformed sales management across multiple organizations. Reviewers appreciate how the platform enables informed decision-making that positively impacts business outcomes.
- **According to verified reviews** , Drift offers a seamless integration with calendars and customizable features, making it easier for users to tailor the platform to their specific needs. This flexibility is particularly beneficial for sales teams looking to optimize their workflows.
- **Reviewers mention** that People.ai's customer success team is a major asset, providing a high level of support and integration into clients' organizations. This partnership approach fosters alignment and influences the product roadmap, which users find invaluable.
- **G2 reviewers highlight** that while Drift has a strong user experience, People.ai slightly edges it out in terms of overall usability and ease of setup. Users find People.ai to be intuitive and user-friendly, which can lead to quicker adoption within teams.
- **Users report** that Drift's AI sales tools are a beneficial addition, enhancing its feature set. However, some users feel that People.ai's comprehensive coaching and performance tracking capabilities provide a more robust solution for sales teams aiming for long-term growth.



| | Backstory | Drift | 
|---|---|---|
| **Star Rating** | 4.5 out of 5 | 4.4 out of 5 | 
| **Total Reviews** | 630 | 1,256 | 
| **Largest Market Segment** | Enterprise (54.1% of reviews) | Mid-Market (51.7% of reviews) | 
| **Entry Level Price** | No pricing available | Starting at $2,500.00 Per Month | 

---
## Top Pros & Cons

### Backstory

Pros:
- Helpful (3 reviews)
- CRM Integration (2 reviews)


### Drift

Pros:
- Ease of Use (53 reviews)
- Helpful (47 reviews)

Cons:
- Chat Management (10 reviews)
- Learning Curve (9 reviews)

---
## Ratings Comparison
| Rating | Backstory | Drift | 
|---|---|---|
  | **Meets Requirements** | 8.8 (413 reviews) | 8.7 (1019 reviews) | 
  | **Ease of Use** | 8.9 (415 reviews) | 8.7 (1032 reviews) | 
  | **Ease of Setup** | 8.3 (82 reviews) | 8.4 (508 reviews) | 
  | **Ease of Admin** | 8.3 (85 reviews) | 8.5 (473 reviews) | 
  | **Quality of Support** | 9.1 (330 reviews) | 8.8 (940 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.4 (87 reviews) | 8.9 (472 reviews) | 
  | **Product Direction (% positive)** | 8.0 (353 reviews) | 8.9 (997 reviews) | 

---
## Pricing

### Backstory

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

### Drift

#### Entry-Level Pricing

Plan: Premium

Price: Starting at $2,500.00 Per Month

Description: For small businesses. The right amount of conversational firepower to keep your business growing.

Key Features:
- * Everything in Free, plus:
- Live Chat
- Meetings

[Browse all 3 editions](https://www.g2.com/products/drift/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Account Data Management

| Product | Score | Reviews |
|---|---|---|
| **Backstory** | 8.7/10 | 119 |
| **Drift** | N/A | N/A |

#### Lead Intelligence

| Feature | Backstory | Drift | 
|---|---|---|
| **Market Insights ** | 8.6 (68 reviews) | Not enough data | 
| **Account-level Insights ** | 8.5 (87 reviews) | Not enough data | 
| **Lead Analysis ** | Feature Not Available | Not enough data | 

#### Lead Management

| Feature | Backstory | Drift | 
|---|---|---|
| **Segmentation ** | 8.6 (67 reviews) | Not enough data | 
| **Predictive Scoring ** | 8.5 (68 reviews) | Not enough data | 
| **Account Identification ** | 8.6 (69 reviews) | Not enough data | 

#### Marketing Campaigns

| Feature | Backstory | Drift | 
|---|---|---|
| **Omni-Channel Tracking ** | Feature Not Available | Not enough data | 
| **Revenue Planning ** | Feature Not Available | Not enough data | 
| **Media Attribution ** | 8.7 (46 reviews) | Not enough data | 
| **Opportunity Timeline ** | 8.6 (72 reviews) ✓ Verified | Not enough data | 
| **Customization ** | 8.7 (58 reviews) | Not enough data | 

#### Campaign Execution

| Feature | Backstory | Drift | 
|---|---|---|
| **Website Personalization ** | Feature Not Available | Not enough data | 
| **Prioritized Accounts ** | 9.0 (71 reviews) | Not enough data | 
| **Trending Accounts ** | 8.9 (69 reviews) | Not enough data | 
| **Email Campaigns ** | 9.0 (55 reviews) | Not enough data | 

#### Agentic AI - Account Data Management

| Feature | Backstory | Drift | 
|---|---|---|
| **Autonomous Task Execution** | Feature Not Available | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Feature Not Available | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Conversational Marketing

| Product | Score | Reviews |
|---|---|---|
| **Backstory** | N/A | N/A |
| **Drift** | 8.3/10 | 326 |

#### Messenger

| Feature | Backstory | Drift | 
|---|---|---|
| **Sequencing** | Not enough data | 8.5 (204 reviews) ✓ Verified | 
| **AI** | Not enough data | 8.2 (201 reviews) ✓ Verified | 
| **Live Chat** | Not enough data | 9.1 (273 reviews) ✓ Verified | 
| **Customization Interface** | Not enough data | 8.5 (250 reviews) ✓ Verified | 

#### Channels

| Feature | Backstory | Drift | 
|---|---|---|
| **Social Media** | Not enough data | 7.9 (116 reviews) ✓ Verified | 
| **Website** | Not enough data | 8.9 (250 reviews) ✓ Verified | 
| **Text Message (SMS)** | Not enough data | 7.7 (91 reviews) ✓ Verified | 
| **Voice Assistants** | Not enough data | 7.6 (81 reviews) ✓ Verified | 
| **Other** | Not enough data | 7.8 (90 reviews) ✓ Verified | 

#### Customers

| Feature | Backstory | Drift | 
|---|---|---|
| **Targeting** | Not enough data | 8.6 (225 reviews) ✓ Verified | 
| **Profiles** | Not enough data | 8.4 (202 reviews) ✓ Verified | 
| **Analytics** | Not enough data | 8.1 (241 reviews) ✓ Verified | 
| **Lead Gathering** | Not enough data | 8.7 (242 reviews) ✓ Verified | 
| **Sales Conversion** | Not enough data | 8.5 (246 reviews) ✓ Verified | 

#### Agentic AI - Conversational Marketing

| Feature | Backstory | Drift | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### AI Sales Assistant

| Product | Score | Reviews |
|---|---|---|
| **Backstory** | 8.9/10 | 85 |
| **Drift** | 8.0/10 | 358 |

#### Lead Facilitation

| Feature | Backstory | Drift | 
|---|---|---|
| **Customer-facing Chatbot** | Not enough data | 8.9 (315 reviews) ✓ Verified | 
| **Lead Qualification** | Feature Not Available | 8.2 (309 reviews) ✓ Verified | 
| **Lead Follow-up** | Feature Not Available | 8.2 (288 reviews) ✓ Verified | 
| **Meeting Scheduling ** | Feature Not Available | 8.7 (305 reviews) ✓ Verified | 

#### Organization

| Feature | Backstory | Drift | 
|---|---|---|
| **Opportunity and Pipeline Management ** | 9.0 (54 reviews) ✓ Verified | 8.0 (265 reviews) ✓ Verified | 
| **Data Entry** | 9.0 (54 reviews) ✓ Verified | 8.0 (269 reviews) ✓ Verified | 
| **Integrations / APIs** | 8.8 (52 reviews) ✓ Verified | 8.3 (278 reviews) ✓ Verified | 

#### Performance Analysis

| Feature | Backstory | Drift | 
|---|---|---|
| **Coaching ** | 9.0 (57 reviews) ✓ Verified | 7.8 (241 reviews) ✓ Verified | 
| **Peformance Tracking** | 9.0 (64 reviews) ✓ Verified | 8.0 (261 reviews) ✓ Verified | 

#### Sales Analysis

| Feature | Backstory | Drift | 
|---|---|---|
| **ROI Forecasting ** | 8.8 (46 reviews) ✓ Verified | 7.5 (215 reviews) ✓ Verified | 
| **Sales Forecasting ** | 9.0 (55 reviews) ✓ Verified | 7.7 (221 reviews) ✓ Verified | 

#### Generative AI

| Feature | Backstory | Drift | 
|---|---|---|
| **AI Text Generation** | Not enough data | 7.5 (87 reviews) | 
| **AI Text Summarization** | Not enough data | 7.6 (85 reviews) | 

#### Agentic AI - AI Sales Assistant

| Feature | Backstory | Drift | 
|---|---|---|
| **Autonomous Task Execution** | Feature Not Available | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Feature Not Available | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Org Chart

| Product | Score | Reviews |
|---|---|---|
| **Backstory** | 8.8/10 | 34 |
| **Drift** | N/A | N/A |

#### Logistics

| Feature | Backstory | Drift | 
|---|---|---|
| **Integration** | Feature Not Available | Not enough data | 
| **Analytics** | Feature Not Available | Not enough data | 
| **Export** | Feature Not Available | Not enough data | 
| **Upload** | Feature Not Available | Not enough data | 
| **Employee Directory** | Feature Not Available | Not enough data | 

#### Editing & Design

| Feature | Backstory | Drift | 
|---|---|---|
| **Drag-and-Drop** | 9.2 (11 reviews) | Not enough data | 
| **Update** | 9.4 (13 reviews) | Not enough data | 
| **Customize** | 8.6 (16 reviews) | Not enough data | 
| **Details** | 9.0 (16 reviews) | Not enough data | 
| **Restructure** | 8.7 (10 reviews) | Not enough data | 

#### Agentic AI - Org Chart

| Feature | Backstory | Drift | 
|---|---|---|
| **Cross-system Integration** | Feature Not Available | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

### Customer Revenue Optimization

| Product | Score | Reviews |
|---|---|---|
| **Backstory** | 8.9/10 | 72 |
| **Drift** | N/A | N/A |

#### Sales Team

| Feature | Backstory | Drift | 
|---|---|---|
| **Flexible Sales Process** | 9.0 (42 reviews) | Not enough data | 
| **Training Mode** | 8.8 (39 reviews) | Not enough data | 
| **Playbooks** | 8.9 (40 reviews) | Not enough data | 

#### Intelligence

| Feature | Backstory | Drift | 
|---|---|---|
| **Opportunity Identification** | 9.1 (41 reviews) | Not enough data | 
| **Zero-touch Renewals** | Feature Not Available | Not enough data | 
| **Smart Content** | 9.0 (39 reviews) | Not enough data | 

#### Mapping

| Feature | Backstory | Drift | 
|---|---|---|
| **Multiple Org Charts** | 8.9 (45 reviews) | Not enough data | 
| **Stakeholder Roles** | 8.9 (40 reviews) | Not enough data | 

#### Agentic AI - Customer Revenue Optimization

| Feature | Backstory | Drift | 
|---|---|---|
| **Autonomous Task Execution** | Feature Not Available | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Feature Not Available | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Chatbots

| Product | Score | Reviews |
|---|---|---|
| **Backstory** | N/A | N/A |
| **Drift** | 8.2/10 | 332 |

#### Responses

| Feature | Backstory | Drift | 
|---|---|---|
| **Customization** | Not enough data | 8.2 (280 reviews) | 
| **Control** | Not enough data | 8.3 (268 reviews) | 
| **Route To Human** | Not enough data | 8.4 (303 reviews) | 
| **Menu bars** | Not enough data | 8.1 (273 reviews) | 
| **Drip sequences** | Not enough data | 8.0 (228 reviews) | 

#### Platform

| Feature | Backstory | Drift | 
|---|---|---|
| **Live chat** | Not enough data | 8.9 (309 reviews) | 
| **Integrations** | Not enough data | 8.4 (291 reviews) | 
| **Branding** | Not enough data | 8.4 (275 reviews) | 
| **Analytics** | Not enough data | 8.1 (281 reviews) | 
| **A/B testing** | Not enough data | 7.9 (240 reviews) | 
| **Role-based access** | Not enough data | 8.4 (261 reviews) | 
| **Collection of information** | Not enough data | 8.2 (286 reviews) | 

#### Generative AI

| Feature | Backstory | Drift | 
|---|---|---|
| **AI Text Generation** | Not enough data | 7.7 (84 reviews) | 
| **AI Text Summarization** | Not enough data | 7.7 (82 reviews) | 

### Conversational Support

| Product | Score | Reviews |
|---|---|---|
| **Backstory** | N/A | N/A |
| **Drift** | 8.4/10 | 198 |

#### Conversational Platform

| Feature | Backstory | Drift | 
|---|---|---|
| **Personalization** | Not enough data | 8.6 (167 reviews) | 
| **Omnichannel** | Not enough data | 8.4 (117 reviews) | 
| **Contextual Engagement** | Not enough data | 8.7 (128 reviews) | 
| **Proactive Engagement** | Not enough data | 8.6 (92 reviews) | 

#### Support Automation

| Feature | Backstory | Drift | 
|---|---|---|
| **Intelligent Routing** | Not enough data | Feature Not Available | 
| **Seamless Escalation** | Not enough data | 8.4 (147 reviews) | 
| **Transcripts** | Not enough data | 8.7 (138 reviews) | 
| **Self-Serve Support** | Not enough data | 8.4 (92 reviews) | 

#### Generative AI

| Feature | Backstory | Drift | 
|---|---|---|
| **AI Text Generation** | Not enough data | 7.9 (31 reviews) | 
| **AI Text Summarization** | Not enough data | 7.7 (31 reviews) | 

### Revenue Operations & Intelligence (RO&I)

| Product | Score | Reviews |
|---|---|---|
| **Backstory** | 8.6/10 | 57 |
| **Drift** | N/A | N/A |

#### Revenue Sourcing and Forecasting

| Feature | Backstory | Drift | 
|---|---|---|
| **Revenue History** | 8.9 (27 reviews) | Not enough data | 
| **Pipeline Management** | 9.0 (37 reviews) | Not enough data | 
| **Dashboard Analytics** | 8.8 (36 reviews) | Not enough data | 
| **Multi-Device Data Visualization** | 8.9 (25 reviews) | Not enough data | 
| **Data Segmentation** | 8.7 (29 reviews) | Not enough data | 
| **Predictive Forecasting** | 7.5 (6 reviews) | Not enough data | 
| **Revenue Operations Cadence** | 7.6 (7 reviews) | Not enough data | 

#### CRM Data Enrichment

| Feature | Backstory | Drift | 
|---|---|---|
| **Calendar Sync** | 9.2 (36 reviews) | Not enough data | 
| **Email Activity Capture** | 9.1 (39 reviews) | Not enough data | 
| **Conversation Intelligence** | 9.3 (35 reviews) | Not enough data | 
| **Marketing Leads** | 9.3 (29 reviews) | Not enough data | 
| **Contact Capture** | 8.0 (9 reviews) | Not enough data | 

#### Account Management

| Feature | Backstory | Drift | 
|---|---|---|
| **Nonengaged Accounts** | 8.9 (35 reviews) | Not enough data | 
| **Account optimization** | Feature Not Available | Not enough data | 
| **Historical Patterns** | 9.1 (33 reviews) | Not enough data | 
| **Rep Performance** | 9.0 (38 reviews) | Not enough data | 
| **Account Engagement** | 7.8 (10 reviews) | Not enough data | 
| **Historical Win/Loss Patterns** | 7.7 (5 reviews) | Not enough data | 

#### Agentic AI - Revenue Operations & Intelligence (RO&I)

| Feature | Backstory | Drift | 
|---|---|---|
| **Autonomous Task Execution** | Feature Not Available | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Feature Not Available | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Business Scheduling

| Product | Score | Reviews |
|---|---|---|
| **Backstory** | N/A | N/A |
| **Drift** | 8.0/10 | 102 |

#### Integrations

| Feature | Backstory | Drift | 
|---|---|---|
| **MS Teams Integration** | Not enough data | 7.4 (92 reviews) | 
| **Email Integration** | Not enough data | 7.9 (95 reviews) | 
| **Zoom Integration** | Not enough data | 7.8 (91 reviews) | 
| **Google Meet Integration** | Not enough data | 7.3 (88 reviews) | 
| **Salesforce Integration** | Not enough data | 8.0 (95 reviews) | 

#### Branding & Customizatio

| Feature | Backstory | Drift | 
|---|---|---|
| **Custom Booking Page** | Not enough data | 8.2 (94 reviews) | 
| **Personalized Links** | Not enough data | 8.3 (93 reviews) | 
| **Personalized Web Embed** | Not enough data | 7.9 (90 reviews) | 

#### Automatic Rules & Configurations

| Feature | Backstory | Drift | 
|---|---|---|
| **Set Working Hours** | Not enough data | 8.5 (96 reviews) | 
| **Automatic Updates** | Not enough data | 8.2 (90 reviews) | 
| **Buffer Times** | Not enough data | 8.1 (93 reviews) | 

#### Agentic AI - Business Scheduling

| Feature | Backstory | Drift | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 

### Customer Service Automation

| Product | Score | Reviews |
|---|---|---|
| **Backstory** | N/A | N/A |
| **Drift** | 8.1/10 | 14 |

#### Customer Support

| Feature | Backstory | Drift | 
|---|---|---|
| **Text** | Not enough data | 7.8 (12 reviews) | 
| **Speech** | Not enough data | 7.8 (12 reviews) | 
| **Knowledge Base** | Not enough data | 8.1 (12 reviews) | 

#### Automation

| Feature | Backstory | Drift | 
|---|---|---|
| **Ticket Resolution** | Not enough data | 8.2 (11 reviews) | 
| **Customization** | Not enough data | 8.3 (13 reviews) | 
| **Intelligent Routing** | Not enough data | 8.3 (12 reviews) | 

#### Artificial Intelligence

| Feature | Backstory | Drift | 
|---|---|---|
| **Learning** | Not enough data | 7.7 (13 reviews) | 
| **Language** | Not enough data | 8.2 (13 reviews) | 
| **Conversational AI** | Not enough data | 8.3 (14 reviews) | 

### Bot Platforms

| Product | Score | Reviews |
|---|---|---|
| **Backstory** | N/A | N/A |
| **Drift** | 7.8/10 | 31 |

#### Generative AI

| Feature | Backstory | Drift | 
|---|---|---|
| **AI Text Generation** | Not enough data | 7.7 (31 reviews) | 
| **AI Text Summarization** | Not enough data | 7.9 (30 reviews) | 

#### Agentic AI - Bot Platforms

| Feature | Backstory | Drift | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Live Chat

| Product | Score | Reviews |
|---|---|---|
| **Backstory** | N/A | N/A |
| **Drift** | 8.2/10 | 598 |

#### Generative AI

| Feature | Backstory | Drift | 
|---|---|---|
| **AI Text Generation** | Not enough data | 7.7 (83 reviews) | 
| **AI Text Summarization** | Not enough data | 7.7 (81 reviews) | 
| **AI Text-to-Speech** | Not enough data | 7.3 (81 reviews) | 

#### Communication

| Feature | Backstory | Drift | 
|---|---|---|
| **Pop-up Chat** | Not enough data | 9.2 (543 reviews) ✓ Verified | 
| **Notifications** | Not enough data | 8.5 (539 reviews) ✓ Verified | 
| **Targeted Emails** | Not enough data | 7.8 (323 reviews) ✓ Verified | 
| **In-App Messaging** | Not enough data | 8.6 (414 reviews) ✓ Verified | 
| **Co-Browsing** | Not enough data | 7.9 (189 reviews) | 

####  Internal Use

| Feature | Backstory | Drift | 
|---|---|---|
| **Customization ** | Not enough data | 8.4 (461 reviews) ✓ Verified | 
| **Conversation Archiving** | Not enough data | 8.7 (470 reviews) ✓ Verified | 
| **Lead Development** | Not enough data | 8.5 (471 reviews) ✓ Verified | 
| **Knowledge Base** | Not enough data | 8.2 (408 reviews) ✓ Verified | 
| **Team Inbox ** | Not enough data | 8.3 (371 reviews) ✓ Verified | 
| **Customer Profiles** | Not enough data | 8.1 (401 reviews) ✓ Verified | 

### Customer Self-Service

| Product | Score | Reviews |
|---|---|---|
| **Backstory** | N/A | N/A |
| **Drift** | 8.3/10 | 74 |

#### Generative AI

| Feature | Backstory | Drift | 
|---|---|---|
| **AI Text Summarization** | Not enough data | 7.4 (20 reviews) | 

#### Self-Service Experience

| Feature | Backstory | Drift | 
|---|---|---|
| **Knowledge Base** | Not enough data | 8.1 (57 reviews) | 
| **Searchable Articles** | Not enough data | 8.2 (53 reviews) | 
| **Community Forums** | Not enough data | Feature Not Available | 
| **Mobile Optimization** | Not enough data | 8.2 (51 reviews) | 
| **Personalization** | Not enough data | 8.5 (57 reviews) | 

#### Self-Service Platform

| Feature | Backstory | Drift | 
|---|---|---|
| **Branding** | Not enough data | 8.6 (57 reviews) | 
| **Automation** | Not enough data | 8.7 (60 reviews) | 
| **Artificial Intelligence** | Not enough data | 8.2 (59 reviews) | 
| **Integrations** | Not enough data | 8.6 (59 reviews) | 

#### Agentic AI - Customer Self-Service

| Feature | Backstory | Drift | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Sales Performance Management

| Product | Score | Reviews |
|---|---|---|
| **Backstory** | 8.7/10 | 228 |
| **Drift** | N/A | N/A |

#### Agentic AI - Sales Performance Management

| Feature | Backstory | Drift | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

#### Incentives

| Feature | Backstory | Drift | 
|---|---|---|
| **Badges** | 8.6 (82 reviews) | Not enough data | 
| **Triggers** | 8.6 (91 reviews) | Not enough data | 
| **Commission Calculator** | 8.3 (55 reviews) ✓ Verified | Not enough data | 
| **Leaderboards** | 8.9 (119 reviews) | Not enough data | 

#### Personalization

| Feature | Backstory | Drift | 
|---|---|---|
| **Profiles** | 8.7 (102 reviews) | Not enough data | 
| **Custom Reports** | 8.9 (141 reviews) ✓ Verified | Not enough data | 
| **Dashboards** | 9.0 (166 reviews) ✓ Verified | Not enough data | 
| **Goal Setting** | 8.7 (112 reviews) ✓ Verified | Not enough data | 

#### Administrative

| Feature | Backstory | Drift | 
|---|---|---|
| **Integration** | 8.9 (139 reviews) ✓ Verified | Not enough data | 
| **Employee Structure** | 8.7 (107 reviews) ✓ Verified | Not enough data | 
| **Behavior Monitoring** | 8.7 (112 reviews) | Not enough data | 

### Sales Analytics

| Product | Score | Reviews |
|---|---|---|
| **Backstory** | 8.7/10 | 144 |
| **Drift** | N/A | N/A |

#### Agentic AI - Sales Analytics

| Feature | Backstory | Drift | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

#### Data Sourcing

| Feature | Backstory | Drift | 
|---|---|---|
| **Data Sourcing** | 8.6 (88 reviews) | Not enough data | 
| **Exporting & Sharing Data** | 8.5 (79 reviews) | Not enough data | 
| **Multi-Device Data Visualization** | 8.8 (72 reviews) | Not enough data | 
| **Interactive Dashboards** | 8.9 (100 reviews) | Not enough data | 
| **Data Segmentation** | 8.8 (82 reviews) | Not enough data | 

#### Predictive Analytics

| Feature | Backstory | Drift | 
|---|---|---|
| **Lead Scoring** | 8.7 (80 reviews) | Not enough data | 
| **Opportunity Scoring** | 8.6 (96 reviews) | Not enough data | 
| **Risk Analysis** | 8.6 (82 reviews) | Not enough data | 
| **Live Forecasting** | 8.7 (85 reviews) | Not enough data | 

#### Sales Management

| Feature | Backstory | Drift | 
|---|---|---|
| **Live Pipeline Management** | 8.6 (91 reviews) | Not enough data | 
| **Sales Gamification** | 8.7 (85 reviews) | Not enough data | 
| **Account-Based Analytics** | 8.8 (107 reviews) | Not enough data | 
| **Activity Tracking** | 9.0 (124 reviews) | Not enough data | 

### Sales Coaching

| Product | Score | Reviews |
|---|---|---|
| **Backstory** | 8.7/10 | 92 |
| **Drift** | N/A | N/A |

#### Agentic AI - Sales Coaching

| Feature | Backstory | Drift | 
|---|---|---|
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Training

| Feature | Backstory | Drift | 
|---|---|---|
| **Knowledge Base** | 8.6 (54 reviews) ✓ Verified | Not enough data | 
| **Coaching Materials** | 8.4 (54 reviews) | Not enough data | 
| **Playbook Creation** | 8.5 (41 reviews) | Not enough data | 
| **Video Record** | 8.7 (36 reviews) | Not enough data | 

#### Feedback

| Feature | Backstory | Drift | 
|---|---|---|
| **Review** | 8.7 (45 reviews) ✓ Verified | Not enough data | 
| **Scorecard** | 8.9 (60 reviews) ✓ Verified | Not enough data | 
| **Coaching Card** | 9.0 (45 reviews) | Not enough data | 
| **Leaderboard** | 9.1 (60 reviews) ✓ Verified | Not enough data | 
| **Real-Time Updates** | 8.7 (56 reviews) ✓ Verified | Not enough data | 
| **Notifications** | 8.7 (49 reviews) ✓ Verified | Not enough data | 
| **Competition** | 9.1 (49 reviews) | Not enough data | 

#### Generative AI

| Feature | Backstory | Drift | 
|---|---|---|
| **AI Text Summarization** | Not enough data | Not enough data | 

### Revenue AI Platforms

| Product | Score | Reviews |
|---|---|---|
| **Backstory** | N/A | N/A |
| **Drift** | N/A | N/A |

#### Agentic AI - Revenue AI Platforms

| Feature | Backstory | Drift | 
|---|---|---|
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 

#### Platform - Revenue AI Platforms

| Feature | Backstory | Drift | 
|---|---|---|
| **Conversation Intelligence** | Not enough data | Not enough data | 
| **Predictive Forecasting** | Not enough data | Not enough data | 
| **CRM Data Enrichment** | Not enough data | Not enough data | 
| **Actionable Insights** | Not enough data | Not enough data | 
| **Risk Flagging** | Not enough data | Not enough data | 
| **Workflow Orchestration** | Not enough data | Not enough data | 
| **Sales Coaching** | Not enough data | Not enough data | 
| **Pipeline & Deal Management** | Not enough data | Not enough data | 
| **Customer Data Capture** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (1):** [AI Sales Assistant Software](https://www.g2.com/categories/ai-sales-assistant)

**Unique to Backstory (8):** [Revenue AI Platforms](https://www.g2.com/categories/revenue-ai-platforms), [Revenue Operations & Intelligence (RO&I) Software](https://www.g2.com/categories/revenue-operations-intelligence-ro-i), [Sales Analytics Software](https://www.g2.com/categories/sales-analytics), [Account Data Management Software](https://www.g2.com/categories/account-data-management), [Customer Revenue Optimization (CRO) Software](https://www.g2.com/categories/customer-revenue-optimization), [Sales Performance Management Software](https://www.g2.com/categories/sales-performance-management), [Org Chart Software](https://www.g2.com/categories/org-chart), [Sales Coaching Software](https://www.g2.com/categories/sales-coaching)

**Unique to Drift (8):** [Business Scheduling Software](https://www.g2.com/categories/business-scheduling), [Conversational Support Software](https://www.g2.com/categories/conversational-support), [Conversational Marketing Software](https://www.g2.com/categories/conversational-marketing), [Chatbots Software](https://www.g2.com/categories/chatbots), [Bot Platforms](https://www.g2.com/categories/bot-platforms), [Live Chat Software](https://www.g2.com/categories/live-chat), [Customer Self-Service Software](https://www.g2.com/categories/customer-self-service), [Customer Service Automation Software](https://www.g2.com/categories/customer-service-automation)


---
## Reviewer Demographics

### By Company Size

| Segment | Backstory | Drift | 
|---|---|---|
| **Small-Business** | 10.4% | 25.5% | 
| **Mid-Market** | 35.5% | 51.7% | 
| **Enterprise** | 54.1% | 22.9% | 

### By Industry

#### Backstory

- **Computer Software:** 36.0%
- **Information Technology and Services:** 31.8%
- **Telecommunications:** 9.4%
- **Computer & Network Security:** 5.0%
- **Internet:** 2.1%
- **Marketing and Advertising:** 1.8%
- **Staffing and Recruiting:** 1.2%
- **Management Consulting:** 1.0%
- **Accounting:** 0.7%
- **Leisure, Travel & Tourism:** 0.7%
- **Other:** 10.4%

#### Drift

- **Computer Software:** 32.8%
- **Information Technology and Services:** 20.6%
- **Marketing and Advertising:** 7.2%
- **Financial Services:** 3.2%
- **Computer & Network Security:** 3.0%
- **Human Resources:** 2.5%
- **Internet:** 2.2%
- **Hospital & Health Care:** 1.6%
- **Education Management:** 1.4%
- **E-Learning:** 1.4%
- **Other:** 24.2%

---
## Alternatives

### Alternatives to Backstory

- [Clari](https://www.g2.com/products/clari/reviews) — 4.6/5 stars (5602 reviews)
- [Outreach](https://www.g2.com/products/outreach/reviews) — 4.3/5 stars (3569 reviews)
- [Gong](https://www.g2.com/products/gong/reviews) — 4.7/5 stars (6643 reviews)
- [Aviso](https://www.g2.com/products/aviso/reviews) — 4.4/5 stars (968 reviews)
- [Salesloft](https://www.g2.com/products/salesloft/reviews) — 4.5/5 stars (4287 reviews)
- [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) — 4.4/5 stars (25790 reviews)
- [Weflow](https://www.g2.com/products/weflow/reviews) — 4.6/5 stars (112 reviews)
- [Chorus by ZoomInfo](https://www.g2.com/products/chorus-by-zoominfo/reviews) — 4.5/5 stars (2994 reviews)
- [Terret.ai](https://www.g2.com/products/terret-ai/reviews) — 4.4/5 stars (615 reviews)
- [GTM Workspace - Powered by ZoomInfo](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) — 4.5/5 stars (9092 reviews)

### Alternatives to Drift

- [Fin](https://www.g2.com/products/fin/reviews) — 4.5/5 stars (3851 reviews)
- [Tidio](https://www.g2.com/products/tidio/reviews) — 4.6/5 stars (1905 reviews)
- [Qualified](https://www.g2.com/products/qualified/reviews) — 4.9/5 stars (1476 reviews)
- [LiveChat](https://www.g2.com/products/livechat/reviews) — 4.4/5 stars (806 reviews)
- [Zendesk for Customer Service](https://www.g2.com/products/zendesk-for-customer-service/reviews) — 4.3/5 stars (6935 reviews)
- [FreshChat](https://www.g2.com/products/freshworks-freshchat/reviews) — 4.4/5 stars (498 reviews)
- [Birdeye](https://www.g2.com/products/birdeye/reviews) — 4.7/5 stars (4060 reviews)
- [Chili Piper](https://www.g2.com/products/chili-piper/reviews) — 4.6/5 stars (736 reviews)
- [Ada](https://www.g2.com/products/ada-support-inc-ada/reviews) — 4.6/5 stars (172 reviews)
- [Podium](https://www.g2.com/products/podium/reviews) — 4.6/5 stars (2095 reviews)

---
## Top Discussions

### Backstory

- Title: [what is the best use of People.AI for sales reps?](https://www.g2.com/discussions/what-is-the-best-use-of-people-ai-for-sales-reps) — 1 comment, 1 upvote
  > **Top comment:** "Hello Mitchel, 
Thank you for your question.   We have a page dedicated to People.ai's Solutions for Sales on our website..."
- Title: [Can Salesforce be synced with People.ai?](https://www.g2.com/discussions/can-salesforce-be-synced-with-people-ai) — 1 comment
  > **Top comment:** "Yes, absolutely"
- Title: [Time to reflect activity in PeopleAI](https://www.g2.com/discussions/34636-time-to-reflect-activity-in-peopleai) — 1 comment
  > **Top comment:** "What is the polling cycle time to reflect new activity ?  "

### Drift

- Title: [How do I scale conversational marketing?](https://www.g2.com/discussions/conversational-marketing-0d87ad75-128e-4457-81cb-8e3880e51fd6) — 2 comments, 1 upvote *(includes official response)*
  > **Top comment:** "Chatbots allow you to offer fast responses to visitors 24/7, even while your team is sleeping. Since they can ask the same qualifying questions your sales..."
- Title: [What types of people are having conversations with businesses?](https://www.g2.com/discussions/conversational-marketing-b012374a-2421-4559-8c88-414fa31149e6) — 2 comments, 1 upvote *(includes official response)*
  > **Top comment:** "When we analyzed the data from the 50,000+ businesses using Drift for conversational marketing, we found that people in key decision-making roles are often..."
- Title: [How do I measure the effectiveness of conversational marketing?](https://www.g2.com/discussions/conversational-marketing-c5c64a26-1769-402e-b51b-280528b3dc04) — 2 comments, 1 upvote *(includes official response)*
  > **Top comment:** "You can measure your conversational marketing efforts just like you would measure any other marketing channel. Platforms like Drift give you dashboards that..."
- Title: [Do I have to completely remove all of my lead capture forms?](https://www.g2.com/discussions/conversational-marketing-2fd3e4b9-40e7-4a08-a3dc-6c3225e804e3) — 2 comments, 1 upvote *(includes official response)*
  > **Top comment:** "Getting started with conversational marketing isn’t an “all or nothing” decision. Rather than ripping all the forms off their site, many companies start by..."
- Title: [What is a drift playbook?](https://www.g2.com/discussions/what-is-a-drift-playbook) — 1 comment, 1 upvote
  > **Top comment:** "Hi there! Playbooks are central to Drift and what we do! They are automated message workflows and campaigns that proactively reach out to site visitors and..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/people-ai-backstory-vs-drift)